--- title: "Castlytics Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Castlytics Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more." source_url: "https://www.capterra.com/p/10038052/Castlytics/" page_type: "product" language: "en" --- # Castlytics Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 4, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Castlytics ## What is Castlytics? Castlytics is a podcast attribution software that tracks and measures creator-driven advertising campaigns. The platform uses a multi-signal approach to capture sales, including those that occur without link clicks. It monitors tracking links, vanity paths, promo codes, and post-purchase surveys to deliver a complete view of campaign performance and ensure accurate revenue attribution when privacy tools strip tracking URLs. The software provides multi-channel tracking, allowing campaigns to be managed across podcasts, YouTube, Instagram, and TikTok from a centralized dashboard. Castlytics supports first-touch, last-touch, and equal-split attribution models. ROI and ROAS calculators deliver revenue insights for each creator and campaign. Pre/post lift analysis compares conversion rates before and after creator launches to identify campaign impact. Setup requires a single script tag, enabling vanity path detection, promo code tracking, and page view monitoring to function automatically. ## What is Castlytics used for? [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $39 Flat Rate, Per Month Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Castlytics?[Manage this product listing](https://www.g2.com/products/castlytics/claim_requests/new?auto=true) ## Castlytics Overview Updated September 2026 AI summary Castlytics equips organizations of any size with tools for marketing attribution, enabling teams to track campaign performance, measure conversions, and analyze cross-channel effectiveness. Supporting attribution modeling, customer journey mapping, and multi-touch analysis, it offers optional features such as API access, affiliate management, and social media integration. Castlytics is delivered as a cloud-based, web-accessible platform. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Castlytics 0.0 VS. [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price $39 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 3.8 (159) Value For Money 0.0 (0) Value For Money 3.9 (144) Customer Service 0.0 (0) Customer Service 3.9 (148) ## Castlytics alternatives [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [CTM](https://www.capterra.com/p/152004/Call-tracking-software/) [4.7 (159)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/152004/Call-tracking-software/) [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156811/AppsFlyer/) [Voluum](https://www.capterra.com/p/145771/Voluum/) [4.5 (126)](https://www.capterra.com/p/145771/Voluum/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/145771/Voluum/) ## FAQs about Castlytics Overview ### What company size and specific industries is Castlytics built for? Castlytics is designed for SaaS companies, e-commerce businesses, DTC brands, podcast advertisers, influencer marketers, and content creators. It fits organizations in digital-first sectors that need audience and campaign tracking, from smaller brands and creators to larger marketing teams managing online growth and advertising efforts. Features and Usability ### What are the key features of Castlytics? Castlytics offers attribution modeling, B2B attribution, B2C attribution, and multi-touch attribution for measuring campaign impact across channels. It also includes campaign management, channel management, ROI tracking, conversion tracking, and reporting/analytics, plus website analytics, customer journey mapping, behavior tracking, and third-party integrations. Pricing ### How much does it cost and what fees or limitations are included? Castlytics starts at $39 per month for the Starter Plan, with a free version available. The Growth Plan costs $129 per month, and the Pro Plan costs $399 per month. Starter includes 10 campaigns and 10,000 visits monthly; higher tiers add more visits, unlimited campaigns, and longer attribution windows. Getting Started and Support ### What training and onboarding options does Castlytics offer? Castlytics provides documentation for teams getting started. Documentation offers written reference material that users can review at their own pace for setup steps, feature explanations, and ongoing product guidance. Getting Started and Support ### What customer support options does Castlytics offer? Castlytics provides Email/Help Desk, FAQ/Forum, and Knowledge Base support. These channels let users submit issues, search answers, and follow common setup guidance in one place. No reviewer feedback is available here to describe response times, helpfulness, or recurring support frustrations. ## Features AI summary Based on 362 Marketing Attribution reviews Capterra data shows that buyers of marketing attribution software rank the following features as their top priorities: - **Conversion Tracking** (**65%** of reviewers rated this feature as critical) - **Campaign Analytics** (**52%**) - **Performance Metrics** (**61%**) Castlytics supports all three of the features reviewers value most: **Conversion Tracking**, **Campaign Analytics**, and **Performance Metrics**. Together, these capabilities help businesses track results across campaigns, measure marketing effectiveness more clearly, and make better budget and optimization decisions, allowing teams to improve attribution accuracy and focus spending on the channels that drive outcomes. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Affiliate Management Track an affiliate partner's promotion of a product or service and any associated sales API Application programming interface that allows for integration with other systems/databases Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. B2B Attribution Provides features for B2B marketers. B2C Attribution Provides features for B2C marketers. Castlytics 30 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Affiliate Management: Track an affiliate partner's promotion of a product or service and any associated sales - API: Application programming interface that allows for integration with other systems/databases - Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. - B2B Attribution: Provides features for B2B marketers. - B2C Attribution: Provides features for B2C marketers. - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Cross Channel Attribution: Track user conversions from all digital sources - Customer Activity Tracking: A report showing what actions customers perform - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Dashboard Creation: Creation and customization of dashboards - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visitor Tracking: Track visitors and purpose of visits - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. ## Pricing Free Version [View pricing plan details](https://www.capterra.com/p/10038052/Castlytics/pricing/) Free $0.00 Starter Plan $39.00 Flat Rate,Per Month It includes: - 10 campaigns - 10,000 visits/month - 30-day attribution window - Basic dashboard - Conversion delay analytics included Growth Plan $129.00 Flat Rate,Per Month It includes: - Unlimited campaigns - 100,000 visits/month - 30-day attribution window - Multi-touch attribution - Basic dashboard - Conversion delay analytics - ROI calculator - Journey visualization Pro Plan $399.00 Flat Rate,Per Month It includes: - Unlimited campaigns - 500,000 visits/month - 60-day attribution window - Basic dashboard - Conversion delay analytics - ROI calculator - Journey visualization - Report exports (CSV available, PDF coming soon) - Team access Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.