# ECI Homebuilder Sales & Marketing Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about ECI Homebuilder Sales & Marketing Software - reviews, pricing plans, popular comparisons to other Construction CRM products and more. Source: https://www.capterra.com/p/10038674/ECI-Homebuilder-Sales-Marketing-Software/reviews --- # ECI Homebuilder Sales & Marketing Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 31, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) ECI Homebuilder Sales & Marketing ## What is ECI Homebuilder Sales & Marketing? ECI Homebuilder Sales & Marketing Software streamlines the buyer journey for homebuilders, combining CRM, interactive lot maps, virtual tours, and customer experience tools into one system. The CRM centralizes leads from websites, ads, portals, and walk-ins, automatically routing them to sales teams. Automated follow-ups send personalized emails and texts to keep prospects engaged. Interactive lot maps offer real-time visibility into availability, pricing, and floor plans, replacing static documents. Virtual tours provide immersive 3D experiences for exploring homes and design options. Design tools let buyers preview finishes and pricing online. AI-powered sentiment analysis gathers feedback to reveal trends and satisfaction insights, while verified reviews syndicate to Zillow for credibility. Integration with websites, ERP systems, and calendars ensures data consistency. Tailored for homebuilders, it includes lot-level inventory management and buyer journey reporting. ## What is ECI Homebuilder Sales & Marketing used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Real Estate CRM](https://www.capterra.com/real-estate-crm-software/)[Home Builder](https://www.capterra.com/home-builder-software/) Overall rating Based on 23 user reviews Reviews sentiment Positive 78% Neutral 9% Negative 13% Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## ECI Homebuilder Sales & Marketing alternatives Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.5 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.4 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.3 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/10038674/ECI-Homebuilder-Sales-Marketing-Software/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Lead Management 4.7 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Calendar Management 3.8 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Track and manage schedules and meetings via an integrated calendar Email Marketing 4.4 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Interaction Tracking 5.0 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts Campaign Management 3.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Contact Management 5.0 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Manage, organize, and store contact information ECI Homebuilder Sales & Marketing 16 features Application programming interface that allows for integration with other systems/databases Track and manage schedules and meetings via an integrated calendar Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage, organize, and store contact information Track, store, and access client contracts or licenses Alter the layout and content of reports Store, manage, and track all electronic documents in a centralized location Create and send email blasts/campaigns Specialized for organizations who focus on residential projects Track interaction history by documenting conversations for contacts Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Defining the project's scope, deliverables, schedules, resources, budget, critical path, dependencies and constraints View and track pertinent metrics to find patterns and gain insights from data Group leads or contacts based on their specific characteristics Create and manage surveys Get Advice We can help you find the software with the features you need. Features 3.8 (23) 3.8 Based on 23 reviews ## Pricing Value for money 4.2 (15) ### Starting price Free trial not available Value for money 4.2 (15) 4.2 Based on 15 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (19) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (19) 4.3 Based on 19 reviews ## User reviews Overall rating 4.1 Based on 23 reviews Filter by rating 5(12) 4(5) 3(3) 2(2) 1(1) Mentioned topic Sorted by most recent EC Elton C. RC Real Estate ### "Love Lasso" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 17, 2025 My experience has being an excellent one Pros Keeps my leads and clients organized, and is user friendly. Cons Overall I don't dislike lasso crm it keeps everything thigh. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MR Michael R. President and COO Construction ### "Lot Vue integration " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 27, 2024 We really appreciate its simplicity to manage and the integration with our website Pros We love the way it integrates with our website Cons Nothing! It is really very easy to use!! Switched from [Hyphen HomeFront](https://www.capterra.com/p/107691/Job-Simplicity/) Ease of use. We were very impressed by the simplicity. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CM Cori M. Director of Online Sales Real Estate ### "Lasso number 1 fan " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 27, 2024 Pros Has been my go to since I started in the industry as an OSC 10 years ago! Cons I would like better calendar implementation Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BB Beth B. Director of sales and marketing Real Estate ### "Excellent product! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 27, 2024 Excellent overall! I love the team and the product. Pros I’ve been a lasso user for years. I love that they understand our industry and make it so easy to use. Cons Still some gaps in reporting. Would like to track the time it takes for things to happen. Switched from [Buildertrend](https://www.capterra.com/p/70092/Buildertrend/) Marksystems integration opportunities down the road Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SM Shawn M. Broker Marketing and Advertising ### "Lasso review " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 February 27, 2024 Pros The crm program is simple and easy to opperate. Cons The onboarding was initially very difficult. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CC Charleen C. Community Sales Manager Real Estate ### "Lasso CRM Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 4, 2024 Pros What I like the most about Lasso is entering prospect information and their picture and personal links pops up. Also, writing the notes and options of activities. It makes me look proficient as a realtor. Cons When I search for past buyers it's hard to find by number of emails. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TB Tabitha B. New Home Sales Consultant Construction ### "CRM review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 September 25, 2023 Pros Ease of use. functionality is great! I love that it keeps track of past and future events so I can take an overhead overview of the entire process, start to finish Cons I don't have any issues with the system at all Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MC Millie C. Salesperson Retail ### "Salesperson review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 26, 2023 Pros Data Base for customers - Lead management Cons Calendar scheduling - being able t schedule tasks Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HN Haley N. New Home Specialist Real Estate ### "Good for CRM, reporting needs wrk" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 October 8, 2019 Overall experience has been okay. I am really looking forward to the increased functionality of the reporting soon! Pros I like that I am reminded to reach out to customers, and can customize follow up schedules. I like the email templates. Cons I dislike the segmented nature of all the data in this software. The reports it offers at this time are disjointed and make it hard to see the whole picture. We are told they are updating their reporting features soon, so this is promising! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PH Patrick H. Business Development Manager Hospitality ### "Overengineered and Poor GUI" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 1/10 July 17, 2019 As a database web developer of nearly 18 years and fully aware of how a CMS or CRM software design can work, it's completely frustrating being told things can't be done that I know are possible. Simple features like pagination or more than 20 records at a time. Basic programming. Being able to fully export every customer profile with history of notes and activities was apparently beyond their scope of capability in the native software. Better yet, being able to import customers with history of notes and activities couldn't even be done. We use multiple CRM platforms and have to be able to mass email our customers without having to use multiple software. Lasso may be effective for limited scope, but it's not a true CRM solution for anyone who wants flexibility in organizing their own customer data. Tying in a web form is a joke. There's so many variables in how to do the simplest thing it makes a regular job twice as hard because of poor design layout and GUI. Pros Mass email functionality. Web based login. Cons Cumbersome navigation that requires several support videos and support pages to simply know how to find anything in the software. Not intuitive at all. Terms used for the software are not industry friendly. Too many layers of duplicate information. Export of data is limited and import of data is limited. The database schemas are not accessible when you may want to simply export "YOUR DATA". They have ridiculously long wait times for support and will penalize you if you have to demand them to provide customer service. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Sales Assistant Real Estate ### "Sales Must" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 April 19, 2019 Pros All the options are great. When adding clients in, it is very detail oriented. It's very easy to create templates and add the clients information. Eliminates a lot of extra work. Cons A lot of information is duplicated and transition from one location to another isn't very easy. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BL Beth L. Procurement Officer Real Estate ### "Very Industry Specific" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 5, 2019 I'd recommend it. Pros Easy to create email campaigns. Good customer support and, once you know how to use it, it has some amazing capabilities, like tracking what clients want. Overall, a great CRM for homebuilding. Cons I wish it acted a little more like a secretary and sent me notifications on a to-do list. But by way of organization, it's great. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Ember F. Marketing Manager Telecommunications ### "Lasso is a Great CRM for a Great Price" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 12, 2019 Overall, we love Lasso! It's made specifically for builders, allowing us to manage more than just leads, but the homes they're interested in, too. We get all of our sales process, lead management, email marketing, and reporting all in one place. Pros Lasso has all of the features that we had on the more well-known CRM system that we transitioned over from for a fraction of the price. It provides a robust way to take a customer from initial visit, to follow up, to close. Cons It's sometimes a bit difficult to locate things or make changes to users or settings. Options are often buried under other options in a way that's not always straightforward, so I've often found myself needing to ask Support for help. I've used CRMs for many years now, so most things should come pretty naturally at this point. Also, their email marketing system is pretty basic and it's difficult to built and format emails to be as nice as we could through a dedicated email marketing software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HS Heidi S. Online Sales and Marketing Consultant Construction ### "Lasso has been amazingly simple to use and keeps our contacts on track." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 18, 2018 Organization! Lasso has been instrumental in helping us organize our marketing initiatives. Pros I love the ease of use! I train all of our salespeople to use Lasso (a team of around 20) and have been able to train each of them, even the "old school" pencil and paper guys, to use Lasso to maintain contact with their customers. Cons I would really love if Lasso integrated well with other construction management software for a more streamlined system. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SM Sarah M. Marketing Director Real Estate ### "Lasso CRM is straightforward and gets the job done; however, it is not very up to date." 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 August 24, 2017 Pros The software is intuitive and straightforward. Users learn how to operate it quickly. It is simple to keep track of emails and conversations with clients. Cons The software has limited creative functionality. The marketing templates are out of date. To send out high-end marketing materials, our company exports other items from a different CRM. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. OW Orion W. Social Media Manager Real Estate ### "Why can't it just work?" 2.0 Overall Rating 2.0 2.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 0/10 August 8, 2017 It's really just a mediocre CRM, at best, and horrible CRM, at worst. Good luck! Pros There aren't that many but I suppose it's easy on the eyes. The gentle colors make it easy to stare at it for hours and hours on end (which you will have to) without getting the SalesForce-Glazed-Over look that we're all used to. Cons Nothing just "works" out of the box. Everything requires customization and customer support. Every report that is worthwhile will require paying for their team to make it for you. The WYSIWYG email templates are just horrible - it's easier to make them in Word and copy the html over into the template. It's clunky - things aren't intuitive for the novice OR advanced user. You can't open multiple projects (locations) at once. It doesn't support incoming call tracking. You have to pay to change the state field from province to state (since they're Canadian). Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CL Cheyenne L. New home Sales Real Estate ### "Lasso is a GREAT CRM database for LARGE companies ONLY!!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 14, 2017 Overall, Lasso is phenomenal! Because they do not really work with smaller companies, they do not offer affordable packages for companies less than 10 people! Pros Easy to use, lots of great features, great looking dashboard, outstanding customer service, and so much more. One great feature is the lasso email blast! It keeps track of your open % rate, who opened your emails, and also comes with website tracking that is extremely easy to use! Cons They do not offer products for smaller based companies, at an affordable rate! For companies less than 10 people, forget about it! I would recommend looking into something more similar to Prosperworks! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MK Mariah K. CAM ### "Great CRM" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 13, 2017 Pros They system has many features to help you maintain and gain a great relationship with the leads that are generated. Being able to tell their personality and leaving notes makes for a great follow up help. Cons If the system could manage to the duplicates that would be cool. It can be time consuming to go through them sometimes. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MH mike h. Account Manager Real Estate ### "lasso crm review" 1.5 Overall Rating 1.5 1.5 Ease of Use 2.0 2.0 Features 1.5 1.5 Customer Service 0.0 0.0 Likelihood to Recommend 3/10 July 9, 2015 Pros it is focused on the real estate market which is great for a market focused product. I do real estate part time, so i wouldn't use this all the time. But in my evaluation, i found it as a decent option. The software offers integration with Outlook and Mac Mail which can be used for data transfer. Since I am in outlook all the time, this is a big plus Cons seems a little expensive for what the product offers compared.The collaboration features of the software are limited and only one feature of workflow management is available. There are no features for quote management and territory management in the sales automation module. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JH Janette H. Vice President Real Estate ### "Keeps our entire sales team on track" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 20, 2015 Pros Lasso CRM has given us a tool that allows our Online Advisor to follow up with leads from the website and phone calls, our onsite sales team to follow up with onsite prospects and our management team the tools to keep track of everything. The Lasso team takes the time to truly understand your business processes and helps you setup the system to work for your company. They are very responsive and helpful. Lasso has definitely improved the success of our sales team! Cons Nothing. We have been very satisfied with the product as well as the customer service. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TJ Travis J. Telecommunications ### "Lasso CRM Review" 3.5 Overall Rating 3.5 3.5 Ease of Use 4.0 4.0 Features 3.5 3.5 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 February 24, 2015 Pros It's very reasonably priced for the amount of analytics that come with the technology. Cons The interface seemed too simple. IT could be upgraded to something a little more advanced. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KR Kelley R. Construction ### "It's a good product. No wow though." 4.0 Overall Rating 4.0 4.0 Ease of Use 3.5 3.5 Features 3.5 3.5 Customer Service 4.5 4.5 Likelihood to Recommend 7/10 February 24, 2014 Pros I like the mass mail and reminders. It's a good program for contact tracking and managing. It's easy to use. Cons The calendar has no ability to sync with Google, which keeps me switching between programs and can be cumbersome. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MR Matt R. ### "" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 March 26, 2013 We are a medium sized home builder that has been looking for a better solution to manage our customers and track sales. We were looking for a tool that would do the simple job of gathering all of our customer's information, create traffic reports, analyze our sales, and provide some accountability from out sales agents. Lasso exceeded any expectation that I had for a CRM tool. Their analytics tool was AMAZING. I had no idea I would get that level of technology for the budget I was trying to fit it in. Jason and Dave have made us feel like we are joining a team with complete backed end support. I have been impressed by everything so far from the technology, free updates, training, and the simple interface of the system. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)