--- title: "DealerMAX Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about DealerMAX Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more." source_url: "https://www.capterra.com/p/10039662/DealerMAX/" page_type: "product" language: "en" --- # DealerMAX Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) DealerMAX ## What is DealerMAX? DealerMAX is auto dealer software designed as a vertical operating system for car dealerships. It consolidates inventory management, multi-portal publishing (AutoScout24 and other marketplaces), AI-generated vehicle content (text, images, video), lead centralization via GarageMAX (email, WhatsApp, social media), NLT and short-term rental management, legal compliance documentation (garanzia di conformità), and post-sale customer follow-up into a single, continuous workflow. Replaces 8–15 separate tools with one platform. Free trial available, no credit card required, no upfront costs. ## What is DealerMAX used for? [Auto Dealer](https://www.capterra.com/auto-dealer-software/) Top alternative Featured Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €199 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for DealerMAX?[Manage this product listing](https://www.g2.com/products/dealermax/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### DealerMAX 5.0 (1) VS. [4.9 (1,485)](https://www.capterra.com/p/71935/DealerCenter/reviews/) Starting Price €199 Flat Rate, Per Month Starting Price $99 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 4.8 (2,363) Value For Money 5.0 (1) Value For Money 4.8 (2,206) Customer Service 5.0 (1) Customer Service 4.9 (2,185) ## DealerMAX alternatives [Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/) [4.6 (2,363)](https://www.capterra.com/p/178449/CarsForSale/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/178449/CarsForSale/) [AutoManager](https://www.capterra.com/p/10010509/DeskManager/) [4.9 (239)](https://www.capterra.com/p/10010509/DeskManager/reviews/) Starting price $50.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10010509/DeskManager/) [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) [4.6 (152)](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) [AutoRaptor CRM](https://www.capterra.com/p/118844/AutoRaptor-CRM/) [4.6 (275)](https://www.capterra.com/p/118844/AutoRaptor-CRM/reviews/) Starting price $399.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/118844/AutoRaptor-CRM/) ## FAQs about DealerMAX Overview ### What company size and specific industries is DealerMAX built for? DealerMAX is designed for independent and franchise car dealerships, automotive rental operators, and NLT or leasing companies in Italy and across Europe. It is suited to businesses in the automotive retail, rental, and leasing sectors that want to update their operations and manage day-to-day dealership processes. Features and Usability ### What are the key features of DealerMAX? DealerMAX offers customer database and customer history tools, along with lead management, inventory management, and inventory tracking for automotive dealerships. It also includes lease tracking, sales floor management, document management, website management, real-time reporting, activity tracking, and API access. Pricing ### How much does it cost and what fees or limitations are included? DealerMAX starts at €199 per month for the Unico flat-rate plan, which includes an all-inclusive monthly fee and Inventory Management. The subscription renews monthly with no commitment, and renewal can be disabled at any time. A free version and free trial are also available. Integrations ### Which third-party tools and platforms does DealerMAX integrate with? DealerMAX integrates with Facebook Business Suite, Gmail, Google Ads, Instagram, Marketplace Connectors, WhatsApp, and Zapier. These integrations cover social media, email, advertising, marketplace connectivity, and workflow automation, giving DealerMAX connections to 7 third-party tools and platforms. Getting Started and Support ### What training and onboarding options does DealerMAX offer? DealerMAX provides in person training, live online sessions, and documentation to support team setup. In person training allows direct instruction on site, live online sessions support guided remote learning, and documentation gives written material for self-paced reference and feature review. Getting Started and Support ### What customer support options does DealerMAX offer? DealerMAX provides email/help desk, a knowledge base, phone support, and chat. No reviewer feedback is available on support quality, so user experience details such as response speed, helpfulness, or common issues cannot be confirmed from the catalog data. ## Features AI summary Based on 1,696 Auto Dealer reviews Capterra reviewers highlight these as the features buyers care about most when choosing auto dealer software: - **Reporting & Statistics** (**71%** of reviewers rated this feature as critical) - **Inventory Management** (**53%**) - **Customer Database** (**64%**) DealerMAX includes **Inventory Management** and **Customer Database**, giving dealerships the tools to track vehicle availability and keep customer records organized in one system. However, it does not offer **Reporting & Statistics**. Instead, it provides **Lead Management** (**53%**), which can help sales teams track prospects and follow up more consistently. Together, these features help businesses manage stock, maintain customer information, and support day-to-day sales activity, allowing teams to stay organized and respond to buyers more effectively. Customer Database 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Lead Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Activity Tracking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems AI Copilot 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users API 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Communication Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage and track all internal and external communication conducted via calls, email, text, or chat DealerMAX 21 features ### All Features - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - API: Application programming interface that allows for integration with other systems/databases - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Document Management: Store, manage, and track all electronic documents in a centralized location - For Automotive Dealerships: For automotive/car dealerships - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Inventory Management: Track and manage inventory levels to maintain proper supply - Inventory Tracking: Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lease Tracking: Monitor the process of lease agreements - New Car Dealer: For new car dealerships - Real-Time Reporting: Active reporting of data and metrics - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Floor Management: Track and monitor operations on the sales floor - Sales Reports: Reports specific to sales analysis for trends and strategies - Used Car Dealer: For used/pre-owned car dealerships - Website Management: Built-in website builder or integration with third-party site --- Get Advice We can help you find the software with the features you need. Features 5.0 (1) 5.0 Based on 1 reviews ## Pricing Value for money 5.0 (1) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/10039662/DealerMAX/pricing/) Unico €199.00 Flat Rate,Per Month It includes: - Inventory Management Value for money 5.0 (1) 5.0 Based on 1 reviews ## Integrations [ WhatsApp](https://www.capterra.com/p/180345/WhatsApp/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[ Marketplace Connectors](https://www.capterra.com/p/10005896/Marketplace-Connectors/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (1) 5.0 Based on 1 reviews ## User reviews Overall rating 5.0 Based on 1 reviews Filter by rating 5(1) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent FZ Francesco Z. Impiegato Insurance ### "Chiave di volta per chiunque voglia fare upgrade nel settore motor" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 16, 2026 Pros Preciso ed esattamente in grado di soddisfare le mie esigenze. Prodotto che ho consigliato a tutti i miei colleghi del settore, certo di indirizzarli verso un servizio efficace. Ho ricevuto ringraziamenti per averlo suggerito. Cons Non saprei indicare qualcosa che non consiglierei. Ho avuto una esperienza complessivamente positiva, sotto ogni aspetto. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.