--- title: "LOYAL/PASS Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about LOYAL/PASS Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more." source_url: "https://www.capterra.com/p/10039769/LOYAL-PASS/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # LOYAL/PASS Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) LOYAL/PASS ## What is LOYAL/PASS? Digital loyalty card platform that works directly in the customers' Wallet (Apple Wallet and Google Wallet). Users can set the program rules (stamps, points, levels, or cashback), publish a branded loyalty card, and customers join via QR code or link. It helps track progress by scanning receipts and rewards are unlocked automatically when goals are met Key features include custom push notifications, automatic vouchers for new signups and birthdays, customer segmentation by stage, performance reports by location and campaign, and multi-location support. ## What is LOYAL/PASS used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/) Top alternative Featured Starting price R$99.9 Flat Rate, Per Month Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for LOYAL/PASS?[Manage this product listing](https://www.g2.com/products/loyal-pass/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### LOYAL/PASS 0.0 VS. [4.9 (3,857)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting Price R$99.9 Flat Rate, Per Month Starting Price $4.8 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.9 (3,857) Value For Money 0.0 (0) Value For Money 4.9 (3,479) Customer Service 0.0 (0) Customer Service 4.9 (3,539) ## LOYAL/PASS alternatives [4.9 (268)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.8 (570)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [RepeatMD](https://www.capterra.com/p/10009042/RepeatMD/) [4.4 (193)](https://www.capterra.com/p/10009042/RepeatMD/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10009042/RepeatMD/) [Boomerangme](https://www.capterra.com/p/241848/Boomerangme/) [4.8 (48)](https://www.capterra.com/p/241848/Boomerangme/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/241848/Boomerangme/) ## FAQs about LOYAL/PASS Overview ### What company size and specific industries is LOYAL/PASS built for? LOYAL/PASS is designed for small and medium businesses in customer-facing sectors such as cafés, barbershops, restaurants, pharmacies, pet shops, gyms, and retail stores. It suits companies that want to improve customer retention using digital loyalty cards in Apple and Google Wallet. Features and Usability ### What are the key features of LOYAL/PASS? LOYAL/PASS includes a loyalty program, rewards management, loyalty cards, and gamification for customer engagement. It also offers customer database, customer segmentation, and customer activity tracking for audience management, plus activity dashboard, performance metrics, transaction history, customizable branding, and third-party integrations for program oversight and system connections. Pricing ### How much does it cost and what fees or limitations are included? LOYAL/PASS starts with a free version, then the Starter plan at R$99.9 per month, the Pro plan at R$199.9, and the Max plan at R$299.9. The free plan includes one team member and up to 25 active customers; paid plans raise publication limits and customer capacity. Getting Started and Support ### What training and onboarding options does LOYAL/PASS offer? LOYAL/PASS provides documentation and videos to help teams get started. Documentation offers written reference material for setup and feature guidance, while videos support visual, self-paced learning and walkthroughs of key functions. Getting Started and Support ### What customer support options does LOYAL/PASS offer? LOYAL/PASS offers email/help desk support, a knowledge base, and chat. These channels give users direct contact options and self-service help for common questions and setup needs. No reviewer feedback is available on support experience, so support quality, response times, and helpfulness cannot be described. ## Features AI summary Based on 1,860 Customer Loyalty reviews Capterra data shows that buyers of customer loyalty software rank the following features as their top priorities: - **Loyalty Program** (**45%** of reviewers rated this feature as critical) - **Rewards Management** (**39%**) - **Third-Party Integrations** (**49%**) LOYAL/PASS supports all three features that reviewers rate most highly: **Loyalty Program**, **Rewards Management**, and **Third-Party Integrations**. Together, these capabilities help businesses build repeat purchase programs, manage incentives more effectively, and connect loyalty data with other systems, allowing teams to improve customer retention and deliver more consistent reward experiences. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Customer Activity Tracking A report showing what actions customers perform Customer Database A collection of customer information such as contact details, demographics, previous interactions, etc. Customer Segmentation Process of dividing customers into groups based on common characteristics Customizable Branding Add customized logos and colors to align with company branding Gamification Games or game-like elements to track progress and reward accomplishments LOYAL/PASS 12 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Gamification: Games or game-like elements to track progress and reward accomplishments - Loyalty Cards: Manage loyalty cards that hold rewards and promotions to incentivize customers to return - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transaction History: Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period --- ## Pricing Free Version [View pricing plan details](https://www.capterra.com/p/10039769/LOYAL-PASS/pricing/) Starter Plan R$99.90 Flat Rate,Per Month It includes: - Up to 200 active customers - Program of stamps (selos) - 4 publications per month - Fiscal coupon - Email support Pro Plan R$199.90 Flat Rate,Per Month It includes: - Up to 500 active customers - Various programs (stamps, points, cashback) - Free vouchers - 12 publications per month - Affiliates - 3 team members - Priority support Max Plan R$299.90 Flat Rate,Per Month It includes: - Up to 1000 active customers - Various programs (stamps, points, cashback) - Free vouchers - Unlimited publications - Affiliates - Unlimited team members - Priority support Enterprise Plan Contact vendor for details It includes: - All features included - Unlimited customers - White-label - Cashback by SKU - Integration with POS (PDV) - Integration with E-commerce - Dedicated support ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.