--- title: "CWS Platform Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about CWS Platform Software - reviews, pricing plans, popular comparisons to other Headless eCommerce products and more." source_url: "https://www.capterra.com/p/10039851/CWS-Platform/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # CWS Platform Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) CWS Platform ## What is CWS Platform? CWS Platform is AI-native B2B commerce infrastructure for manufacturers, distributors and wholesalers: a B2B ordering portal, sales rep tools (Sales Hub) and a B2B marketplace on one platform, integrated with ERPs via API. Founded in 2012, it is used by some of the world's largest companies. ## What is CWS Platform used for? [B2B eCommerce Platform](https://www.capterra.com/b2b-ecommerce-platform-software/)[Headless eCommerce](https://www.capterra.com/headless-ecommerce-platform-software/)[Order Management](https://www.capterra.com/order-management-software/) Top alternative Featured Overall rating Based on 11 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for CWS Platform?[Manage this product listing](https://www.g2.com/products/cws-platform/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### CWS Platform 4.7 (11) VS. [4.3 (662)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (11) Ease Of Use 3.8 (641) Value For Money 4.5 (11) Value For Money 4.1 (499) Customer Service 4.9 (11) Customer Service 4.0 (474) ## CWS Platform alternatives [4.9 (52)](https://www.capterra.com/p/133836/B2B-Wave/reviews/) Starting price $350.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Salesforce Commerce Cloud](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/) [4.5 (103)](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/) Highest Rated [Shopamine](https://www.capterra.com/p/10008735/Shopamine/) [5.0 (31)](https://www.capterra.com/p/10008735/Shopamine/reviews/) Starting price $345.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10008735/Shopamine/) [ewiz commerce](https://www.capterra.com/p/203698/ewiz-commerce/) [4.7 (47)](https://www.capterra.com/p/203698/ewiz-commerce/reviews/) Starting price $500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/203698/ewiz-commerce/) [View all alternatives](https://www.capterra.com/p/10039851/CWS-Platform/alternatives/) ## FAQs about CWS Platform Overview ### Which roles and teams benefit most from CWS Platform? CWS Platform benefits IT leaders, managers, and analysts who oversee system operations, integrations, and technical support. E-commerce, digital sales, and multichannel teams use it to manage customer interactions across channels. Customer service managers rely on it to organize support workflows, while business development and portfolio specialists track commercial planning and market activity. Answer based on 10 reviews Overview ### What company size and industries is CWS Platform built for? CWS Platform is built for large and mid-sized B2B companies with $100M+ revenue; 50% of reviewers are enterprises, and Automotive represents 70%. It also serves manufacturers, wholesalers, distributors, and large retailers, with reviewer representation in Consumer Goods and Farming at 10% each, primarily for B2B eCommerce. Answer based on 10 reviews Features and Usability ### What are the key features of CWS Platform? CWS Platform offers catalog management, order management, and inventory control for B2B and eCommerce operations. It also includes bulk ordering, reordering, payment options, shipping management, and promotions management, plus reporting and analytics, mobile access, API access, and AI features such as AI Copilot, machine learning, and natural language processing. Integrations ### Which third-party tools and platforms does CWS Platform integrate with? CWS Platform integrates with ERP and CRM systems, including ERP Sankhya, ERP Senior, SAP BW/4HANA, SAP Enterprise Product Development, and TOTVS ERP. It also connects with broader ERP environments, making it suitable for organizations that need data exchange across core business and planning platforms. Getting Started and Support ### What training and onboarding options does CWS Platform offer? CWS Platform provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled learning sessions, documentation offers written reference material, and videos provide visual self-paced guidance. Getting Started and Support ### What customer support options does CWS Platform offer? CWS Platform offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. No reviewer feedback about support quality is available here, so no claims can be made about response times, helpfulness, or common frustrations. ## Features AI summary Based on 691 Headless eCommerce reviews Capterra reviewers point to these as the top priorities when choosing a B2B eCommerce Platform: - **Catalog Management** (**41%** of reviewers rated this feature as critical) - **Customer Management** (**41%**) - **Order Management** (**48%**) CWS Platform supports all three features buyers rate most highly: **Catalog Management**, **Customer Management**, and **Order Management**. Together, these capabilities help businesses maintain accurate product data, manage customer relationships more effectively, and handle orders from purchase through fulfillment, allowing teams to improve day-to-day sales operations and deliver a better buying experience. Catalog Management 5.0 (6) 100.00% of 6 reviewers that rated this feature as important or highly important Create and manage digital catalog of products/services with their details, specifications, and price Order Management 4.9 (7) 100.00% of 7 reviewers that rated this feature as important or highly important Manage and track customer orders for goods, investments, or any other purchases Mobile Access 4.0 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Access software remotely via mobile devices Inventory Control 4.6 (7) 85.71% of 7 reviewers that rated this feature as important or highly important Monitor product stock levels Payment Options 4.8 (6) 83.33% of 6 reviewers that rated this feature as important or highly important Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more Customer Management 4.8 (6) 100.00% of 6 reviewers that rated this feature as important or highly important Store and organize information about customers and previous interactions CWS Platform 22 features ### All Features - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - API: Application programming interface that allows for integration with other systems/databases - Bulk Ordering: Accept and track orders with multiple items - Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price - Chatbot: AI-based platform which conducts a conversation via auditory or textual methods - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Customer Management: Store and organize information about customers and previous interactions - For B2B: Serves B2B organizations - For eCommerce: Intended to be used by online stores - For Sales Teams/Organizations: Caters to sales teams - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Inventory Control: Monitor product stock levels - Machine Learning: Enable businesses to implement machine learning algorithms on business data such as sales and revenue - Mobile Access: Access software remotely via mobile devices - Natural Language Processing: Process and analyze human language in text or audio form - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Payment Options: Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Reordering: Accept and track repeat orders - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Shipping Management: Manage and track orders being shipped to customers --- Get Advice We can help you find the software with the features you need. Features 4.3 (11) 4.3 Based on 11 reviews ## Pricing Value for money 4.5 (11) ### Starting price Free trial available Value for money 4.5 (11) 4.5 Based on 11 reviews ## Integrations [ TOTVS ERP](https://www.capterra.com/p/191104/TOTVS-BI/)[ ERP Senior](https://www.capterra.com/p/190259/ERP-Senior/)[ SAP Enterprise Product Development](https://www.capterra.com/p/168509/SAP-Innovation-management/)[ ERP](https://www.capterra.com/p/143328/ERP/)[ SAP BW/4HANA](https://www.capterra.com/p/10006860/SAP-BW-4HANA/)[ ERP & CRM](https://www.capterra.com/p/144139/ERP-CRM/)[ ERP Sankhya](https://www.capterra.com/p/190258/ERP-Sankhya/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (11) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (11) 4.9 Based on 11 reviews ## User reviews Overall rating 4.7 Based on 11 reviews Filter by rating 5(9) 4(1) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent MF Matheus F. PORTFOLIO PLANNING BD SPECIALIST Automotive ### "Fast, effective B2B channel for our remanufactured parts project" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 14, 2026 Positive. The platform gave us a ready-to-use sales channel connecting our suppliers to independent repair shops, and it is supporting the project as it grows to new customers. Pros CWS Platform let us launch a dedicated B2B online store for our remanufactured parts project quickly. Restricted access for approved workshops, the part-fitment lookup and having several suppliers under one storefront made ordering simple for repair shops. Cons Because many people are involved on the CWS side, not everyone stays up to date, and some decisions or suggestions can get lost. A single point of contact and written follow-ups after meetings would help. Alternatives considered [Accenture Cloud Retail Execution](https://www.capterra.com/p/180873/Retail-Execution/) Reasons for choosing CWS Platform Low cost and targeted solution for the automotive sector. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JE Jose Estevam V. Business Development Manager Automotive ### "The solution adapts to the client's needs." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 7, 2026 Pros The CWS Platform is extremely intuitive and easy to set up, allowing for a high degree of autonomy and speed in decision-making and the implementation of business strategies. The tool's support and implementation team is competent, providing assistance across all stages of the project—from initial conception to implementation and the improvement of outdated processes within large companies. You are truly assigned a dedicated person to guide you throughout your entire customer journey. Cons There is a point to include: interface for CRM and leads management, drived by customer interview to get sales engagement support. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VC Valmir C. Gerente Atendimento Automotive ### "Interface intuitiva com suporte que resolve" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 8, 2026 O respaldo da equipe de apoio tem sido fundamental para o andamentos dos processos, e a facilidade de comunicação entre as equipes. Pros Centralização de Informações: A capacidade de reunir dados complexos de produtos, catálogos e consultas em um só lugar, facilitando a busca rápida e precisa. Interface Intuitiva e Navegação Fluida: Uma plataforma bem estruturada economiza tempo no dia a dia, permitindo que a resposta para um cliente ou a identificação de um item seja feita em poucos cliques. Cons Existe uma necessidade de Automação de Processos: Menos trabalho manual na hora de devolver um pedido ou solicitar uma garantia. Quando existe essa necessidade o cliente precisa entrar em contato com o fabricante e o fabricante solicitar ao lojista o código de postagem para a devolução. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Aluisio A. Gerente Ti Farming ### "Nosso balcão de negocios" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 3, 2026 Já são quase 3 anos de plataforma, nos quais aprendemos muito. Viemos da loja física e resolvemos nos aventurar no digital, e a CWS nos ajudou muito com as melhores práticas desse novo ambiente de negócios. Ela foi crucial na tomada de decisão de algumas de nossas políticas de vendas online e, como já citado, a tecnologia utilizada nos ajudou — e continua ajudando — a melhorar o nosso fluxo a cada dia. Pros A quantidade de recursos que a plataforma oferece para o meu negócio e a capacidade de inovar são parte da essência da empresa. Cons Hoje em dia, tudo acontece muito rápido e as pessoas têm menos paciência para esperar, mesmo que sejam apenas 30 minutos. Às vezes, surge uma dúvida específica na minha equipe e precisamos abrir um ticket. Embora o suporte demore cerca de 30 minutos para responder, a equipe tem dificuldade para aguardar. No fundo, entendo que o problema não é o tempo de resposta do suporte, mas sim a gestão da ansiedade e do fluxo de trabalho da minha própria equipe. Até o presente momento é o único ponto que tenho a citar e tem mais haver com a cultura da minha empresa. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JM Jean M. Gerente E-commerce Automotive ### "Plataforma prática e eficiente" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 2, 2026 Minha experiência com a plataforma CWS foi muito boa. A plataforma é fácil de usar, organizada e atende bem às necessidades do dia a dia. Pros O que mais gostei foi a facilidade de uso, a organização das informações e a praticidade para realizar as tarefas do dia a dia. Cons Não encontrei pontos negativos significativos durante a utilização da plataforma, é intuitiva e fácil de usar. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PR Paulo Renan S. Coordenador de Vendas Digitais Wholesale ### "Parceiros excelentes! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 22, 2026 Excelente! Entregando evolução consistente, escalável e com correções de rota ágeis. Sempre com ótimo atendimento das equipes CWS. Pros Ótima adequação ao modelo de negócio B2B e suas complexidades. Entregando ferramentas para adaptar todas as regras de negócio necessárias. Cons Poucas opções de layout na home. Porém, é possível criar homes dinâmicas de acordo com o perfil de cliente, o que já compensa as expectativas. Switched from [VTEX](https://www.capterra.com/p/159471/VTEX/) VTEX não possuía o pacote B2B suit, que adapta a plataforma para modelos B2B complexos, não atendendo às nossas necessidades. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AM Alexandre M. Market Maker Specialist Automotive ### "A jornada continua " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 20, 2026 A principal experiência positiva com a CWS é sua capacidade de transformar operações comerciais complexas em jornadas digitais eficientes, mantendo aderência às regras de negócio e alta capacidade de escala Pros Forte aderência ao B2B real. Muitas plataformas de e-commerce nasceram no B2C e foram adaptadas para o B2B. A CWS nasceu com foco em processos comerciais complexos. Cons Busca e navegação de catálogo é um tema que precisa ser trabalhado com atenção. Em operações com milhares de SKUs, principalmente autopeças a experiência de busca pode ser um dos principais desafios para o usuário médio. Quando não existe: taxonomia adequada, atributos estruturados, sinônimos, regras de relevância a adoção sofre bastante. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EC EDIVALDO C. Gerente de TI Automotive ### "Plataforma robusta para operações comerciais B2B" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 17, 2026 Excelente, estavamos á quase 2 anos tentando implantar uma solução B2B, com a CWS, implantamos em 60 dias. Pros O foco. A plataforma é focada no segmento de comércio B2B , especialmente para empresas que possuem operações comerciais complexas, e são especialistas no segmento de peças, que é onde estamos inseridos. Cons Para a nossa implantação não houve pontos negativos. Dessa forma, o projeto como um todo foi satisfatório Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 22, 2026 Thank you, Edivaldo, for the partnership. This time to market, getting the platform live in such a short period, reflects the strength of CWS's native functionality and, above all, the commitment of your team throughout the entire project. A result like this only happens when there is true partnership on both sides. We appreciate your trust and look forward to continuing together, so the platform keeps supporting the evolution of your commercial operation. The CWS Platform team MS Maite S. IT Analyst Automotive ### "B2B portal" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 11, 2026 We're rolling out a B2B e-commerce operation on CWS integrated with our ERP and middleware, and it's been a genuinely positive experience so far. What stands out most is the support and project team — responsive, technically engaged, and willing to work through complex commercial rules (negotiated pricing, credit, customer-specific conditions) rather than pushing generic answers. The platform itself is straightforward to onboard, and the integration options give us real flexibility to connect it to our existing systems. Pros The support model is differentiated — the project team actually understands B2B complexity and stays close throughout implementation. Onboarding is quick and the platform is easy to use day to day. On the integration side there's a lot you can do: webhooks and APIs make it practical to connect CWS to ERP and other applications without forcing you to replatform. Cons Front-end design could be more flexible — additional customization over layout, components and styling would make it easier to match our brand identity. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AB Alexandre B. Head of Multichannel Consumer Goods ### "Customer View" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 June 9, 2026 We've been CWS customers for more than 4 years. We've a very good start, from less than 1% of ebusiness sales share to more than 18%, but too dependent of our own sales force. When we've stopped pushing the sales force, sales share dropped to 5%. Pros CWS team is very committed to the customer success, specially the team of growth and business inteligence. Cons Timming for customization and development of new features and lack of connectors to marketing solutions APIs Switched from [Oracle Commerce](https://www.capterra.com/p/152735/Oracle-Commerce-Cloud/) It was on-premmiss, the market mooved to cloud, and it was very obsolete and expensive to keep it Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LC Leonardo C. Cio latam Automotive ### "Cws b2b experience " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 June 4, 2026 We work with B2B solutions on CWS, which is a powerful tool to enable a digital approach in going to market and gathering new customers Pros Support and project team very effective. The plataform itself is very easy to use and onboard it. Plenty of possibilities are available to intregate with other applications. Cons It could be more flexible in terms of frontend design and handle partial order processing more natively Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 16, 2026 Hi G2 Support, We need your help with this review correction. The review from this client is very positive, but the reviewer made a typo when replying to the "Likelihood to Recommend" question. Despite the positive content, he entered a 3/10 instead of 10/10. The reviewer has confirmed this was a typing error and has already attempted to change it himself. I previously contacted your support about this case, and I was told the team would reach out to the reviewer. The reviewer has since confirmed to us that he already replied to your support to correct it. However, the score still shows 3/10. I would really appreciate it if you could review this case and correct it as soon as possible. This matters to us because prospective clients we are currently closing contracts with are taking this score into consideration. Thank you for your help. Best regards, Bruno Lucchesi Vice President EMEA, CWS Platform ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.