# Upside Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Upside Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more. Source: https://www.capterra.com/p/10040685/Upside --- # Upside Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on June 25, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Upside ## What is Upside? Upside is a GTM intelligence platform for B2B revenue teams. It connects to the systems where go-to-market data lives — CRM, marketing automation, and meeting recording tools — and automatically builds a unified, cleaned-up view of what happened on every account and deal. This includes resolving duplicate contacts across systems, reconstructing full touchpoint timelines, detecting buying groups from communication signals, and healing gaps in CRM data. Companies use Upside to understand what's driving pipeline and revenue, diagnose why deals were won or lost, identify patterns that separate top reps and campaigns, and prioritize accounts based on real engagement. Marketing leaders measure channel impact, sales leaders run deal reviews and coaching, and revenue operations teams surface insight across the full GTM org. Upside exposes its data through a dashboard and an MCP interface, so teams can work with it directly or inside AI tools like Claude, ChatGPT, Cursor, and Notion AI. ## What is Upside used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Sales Intelligence](https://www.capterra.com/sales-intelligence-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $36000 Flat Rate, Per Year Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Upside?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://upside.tech/&name=Upside) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Upside 0.0 VS. [4.3 (711)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price $36000 Flat Rate, Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 3.8 (675) Value For Money 0.0 (0) Value For Money 3.8 (481) Customer Service 0.0 (0) Customer Service 3.9 (551) ## Upside alternatives Highest Rated [4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (6,072)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.4 (3,023)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars ## FAQs about Upside Overview ### What company size and specific industries is Upside built for? Upside is designed for B2B companies of varying sizes, especially organizations with marketing leaders, sales leaders, revenue operations professionals, and executives who need go-to-market insights and data-driven decision-making. It fits business-to-business teams rather than consumer-focused industries, with a clear focus on revenue and growth functions. Features and Usability ### What are the key features of Upside? Upside offers attribution modeling, cross-channel attribution, and multi-touch attribution for tracking campaign influence across touchpoints. It also includes campaign analytics, ROI tracking, and customizable reports for performance measurement, plus customer journey mapping, audience targeting, CRM, website analytics, and third-party integrations for data collection and reporting. Talk to an expert ### More questions? Ask our experts Integrations ### Which third-party tools and platforms does Upside integrate with? Upside integrates with 10 third-party tools and platforms, including Gong.io, Fireflies, Fathom, and Clari Copilot for conversation intelligence, HubSpot CRM, HubSpot Marketing Hub, and HubSpot Sales Hub for customer management, plus Salesforce Platform, Salesforce Sales Cloud, RB2B, and Zapier. Getting Started and Support ### What training and onboarding options does Upside offer? Upside provides in person training, live online sessions, webinars, documentation, and videos. These formats give teams options for guided instruction, scheduled online learning, self-paced reference material, and recorded walkthroughs for learning features and setup steps. Getting Started and Support ### What customer support options does Upside offer? Upside provides email/help desk, phone support, and chat. These contact options give users direct ways to reach support, but no reviewer feedback is available here to describe response times, helpfulness, or common frustrations with the support experience. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities API Application programming interface that allows for integration with other systems/databases Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Campaign Analytics Track and interpret campaign performance metrics Campaign Tracking Track the performance of marketing campaigns across multiple channels. Upside 25 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Application programming interface that allows for integration with other systems/databases Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track and interpret campaign performance metrics Track the performance of marketing campaigns across multiple channels. Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Track user conversions from all digital sources A report showing what actions customers perform Visualize and analyze customer experience across all touchpoints and channels Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Tracks metrics that provide insight into how a user interacts with any interface or product Caters to sales teams Use AI to generate content in the form of text, images, videos, etc. Manage multiple campaigns in one system Collect information from multiple sources Evaluate the impact of each touch point that drives a conversion A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Tools designed to streamline the process of lead generation and management for sales teams View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set up connections to third-party platforms to improve business processes Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. ## Pricing Subscription $36,000 Flat Rate,Per Year ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Fathom](https://www.capterra.com/p/276054/Fathom/)[ Fireflies](https://www.capterra.com/p/197037/Fireflies/)[ Gong.io](https://www.capterra.com/p/157969/Gong-io/)[ HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.