--- title: "Upside Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Upside Software - reviews, pricing plans, popular comparisons to other Sales Intelligence products and more." source_url: "https://www.capterra.com/p/10040685/Upside/" page_type: "product" language: "en" --- # Upside Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Upside ## What is Upside? Upside is a GTM intelligence platform for B2B revenue teams. It connects to the systems where go-to-market data lives — CRM, marketing automation, and meeting recording tools — and automatically builds a unified, cleaned-up view of what happened on every account and deal. This includes resolving duplicate contacts across systems, reconstructing full touchpoint timelines, detecting buying groups from communication signals, and healing gaps in CRM data. Companies use Upside to understand what's driving pipeline and revenue, diagnose why deals were won or lost, identify patterns that separate top reps and campaigns, and prioritize accounts based on real engagement. Marketing leaders measure channel impact, sales leaders run deal reviews and coaching, and revenue operations teams surface insight across the full GTM org. Upside exposes its data through a dashboard and an MCP interface, so teams can work with it directly or inside AI tools like Claude, ChatGPT, Cursor, and Notion AI. ## What is Upside used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Sales Intelligence](https://www.capterra.com/sales-intelligence-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $36000 Flat Rate, Per Year Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Upside?[Manage this product listing](https://www.g2.com/products/upside-upside/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Upside 0.0 VS. [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $36000 Flat Rate, Per Year Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.5 (6,068) Value For Money 0.0 (0) Value For Money 4.3 (4,685) Customer Service 0.0 (0) Customer Service 4.4 (4,478) ## Upside alternatives [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Funnel](https://www.capterra.com/p/156756/Funnel/) [4.7 (19)](https://www.capterra.com/p/156756/Funnel/reviews/) Starting price $120.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156756/Funnel/) Highest Rated [SegMetrics](https://www.capterra.com/p/206769/SegMetrics/) [4.8 (8)](https://www.capterra.com/p/206769/SegMetrics/reviews/) Starting price $27.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/206769/SegMetrics/) ## FAQs about Upside Overview ### What company size and specific industries is Upside built for? Upside is designed for B2B companies of all sizes, especially those with marketing leaders, sales leaders, revenue operations professionals, and executives who need go-to-market insights and data-driven decisions. It fits organizations focused on sales and marketing planning, revenue operations, and executive decision-making. Features and Usability ### What are the key features of Upside? Upside offers attribution modeling, cross-channel attribution, and multi-touch attribution for measuring campaign impact across channels. It includes campaign analytics, campaign tracking, ROI tracking, and performance metrics, plus customer journey mapping and engagement tracking. Additional features include customizable reports, activity dashboards, data import/export, CRM, API, and third-party integrations. Integrations ### Which third-party tools and platforms does Upside integrate with? Upside integrates with 10 third-party tools and platforms, including HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub, Salesforce Platform, Salesforce Sales Cloud, Gong.io, Fathom, Fireflies, Clari, RB2B, and Zapier. These integrations cover CRM, sales, marketing, conversation intelligence, and workflow automation. Getting Started and Support ### What training and onboarding options does Upside offer? Upside provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided setup, webinars cover shared training sessions, documentation gives written reference material, and videos allow self-paced learning. Getting Started and Support ### What customer support options does Upside offer? Upside provides email/help desk, phone support, and chat. Support is described only through these channels, with no reviewer feedback available to assess response speed, helpfulness, or common frustrations. Users can reach support through the listed options for account questions or service issues. ## Features AI summary Based on 362 Sales Intelligence reviews Not all marketing attribution products cover every feature buyers care about most. Here is what Capterra reviewers highlight as essential when choosing a solution: - **Conversion Tracking** (**65%** of reviewers rated this feature as critical) - **Campaign Analytics** (**52%**) - **Performance Metrics** (**61%**) Upside includes **Campaign Analytics** and **Performance Metrics**, so teams can review campaign results and monitor marketing effectiveness over time. However, it does not offer **Conversion Tracking**. Instead, it provides **Reporting/Analytics** (**61%**), **ROI Tracking** (**55%**), and **Engagement Tracking** (**50%**), which give businesses added visibility into outcomes, return on spend, and audience interaction, helping teams make better budget decisions and improve campaign planning. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities API Application programming interface that allows for integration with other systems/databases Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Campaign Analytics Track and interpret campaign performance metrics Campaign Tracking Track the performance of marketing campaigns across multiple channels. Upside 25 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Cross Channel Attribution: Track user conversions from all digital sources - Customer Activity Tracking: A report showing what actions customers perform - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - For Sales Teams/Organizations: Caters to sales teams - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. ## Pricing Subscription $36,000 Flat Rate,Per Year ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Fathom](https://www.capterra.com/p/276054/Fathom/)[ Fireflies](https://www.capterra.com/p/197037/Fireflies/)[ Gong](https://www.capterra.com/p/157969/Gong-io/)[ HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.