# Octanist Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Octanist Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more. Source: https://www.capterra.com/p/10043527/Octanist --- # Octanist Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on July 1, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Octanist ## What is Octanist? Octanist is a conversion tracking and marketing attribution platform for paid lead generation. It connects sales outcomes from CRM systems back to the ad campaigns that produced them, so paid teams can optimize on revenue instead of lead volume. Octanist tracks every lead from first ad click through to closed deal, then sends qualified leads, won deals, and deal value back to Google Ads, Meta, LinkedIn, and Microsoft Ads as offline conversions. Bidding algorithms optimize for revenue rather than form fills. Used by marketing teams and agencies across sectors where sales close offline, including home interiors, professional services, healthcare, and B2B software. Key capabilities: multi-touch attribution, cross-channel dashboard with ROAS/CPQL/CPWL, lead qualification (manual or via CRM), server-side tracking via GTM, native CRM integrations, GDPR and DMA compliance. ## What is Octanist used for? [Lead Management](https://www.capterra.com/lead-management-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €24 Flat Rate, Per Year Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Octanist?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://octanist.com/&name=Octanist) ## FAQs about Octanist Overview ### What company size and specific industries is Octanist built for? Octanist is designed for performance marketing agencies and in-house marketing teams of small, mid-market, or enterprise companies that run paid lead generation campaigns where sales close offline. It is best suited to organizations focused on lead-based advertising rather than ecommerce or fully online sales. Features and Usability ### What are the key features of Octanist? Octanist offers campaign management, campaign tracking, and campaign analytics for monitoring performance across channels. It includes lead capture, lead generation, lead management, and lead qualification, plus attribution modeling, multi-touch attribution, and cross channel attribution. Additional features include reporting and analytics, customizable reports, alerts/notifications, and third-party integrations. Pricing ### How much does it cost and what fees or limitations are included? Octanist starts at €24 per year for the Starter Plan, which includes 100 leads per month. The Professional Plan is €49 per year for 500 leads, and the Advanced Plan is €124 per year for 5,000 leads. A Custom Plan has unlimited leads, price not listed, and a free trial is available. Integrations ### Which third-party tools and platforms does Octanist integrate with? Octanist integrates with 16 third-party tools, including ClickUp, Facebook Business Suite, Google Ads, Google Analytics 360, Google Cloud BigQuery, and Google Tag Manager 360 for analytics and advertising, plus LinkedIn Marketing Solutions, LinkedIn for Business, Microsoft Advertising, Pipedrive, Teamleader, WordPress, Zapier, Zoho CRM, monday CRM, and monday.com. Getting Started and Support ### What training and onboarding options does Octanist offer? Octanist provides live online sessions, documentation, and videos for training and onboarding. Live online sessions support guided setup and direct instruction, documentation gives written reference material for later review, and videos offer visual walkthroughs that teams can watch at their own pace. Getting Started and Support ### What customer support options does Octanist offer? Octanist provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Campaign Analytics Track and interpret campaign performance metrics Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Octanist 27 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track the performance of marketing campaigns across multiple channels. Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Track user conversions from all digital sources A report showing what actions customers perform Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Track interaction history by documenting conversations for contacts Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Score a lead on their quality or likelihood to buy based on certain behaviors Manage multiple campaigns in one system Collect information from multiple sources Evaluate the impact of each touch point that drives a conversion A set of indicators that tracks the performance of networks, applications, systems, teams, etc. View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set up connections to third-party platforms to improve business processes Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. ## Pricing Free Trial Starter Plan €24.00 Flat Rate,Per Year It includes: - Google Ads integration - All incoming integrations (e.g., Google Tag Manager, WordPress plugin, REST API, Bulk import via CSV/XLSX) - Dashboard & analytics - Email support Professional Plan €49.00 Flat Rate,Per Year It includes: - Google Ads integration - All incoming integrations - Dashboard & analytics - Meta, Microsoft & LinkedIn Ads - Google Analytics 4 & BigQuery - CRM integrations - Zapier automation - Priority support Advanced Plan €124.00 Flat Rate,Per Year It includes: - Google Ads integration - All incoming integrations - Dashboard & analytics - Meta, Microsoft & LinkedIn Ads - Google Analytics 4 & BigQuery - CRM integrations - Zapier automation - Server Container (GTM) - Custom integrations - Phone support ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/)[ ClickUp](https://www.capterra.com/p/158833/ClickUp/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.