# Ratio Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Ratio Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more. Source: https://www.capterra.com/p/10044751/Ratio --- # Ratio Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on June 18, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Features](#features)[Pricing](#pricing)[Support](#support) Ratio ## What is Ratio? Ratio is marketing analytics software that answers plain-language questions about performance data instantly. The platform connects to data sources like Meta, Google Ads, and Google Sheets Users ask questions conversationally and receive verified answers immediately, eliminating the need to navigate dashboards or wait for analyst support. Custom metrics and shared definitions ensure consistent calculations across teams, preventing semantic mismatches. Ratio prioritizes data security through end-to-end encryption, OAuth-only credentials, and isolated workspaces. GDPR compliance is standard, with EU-resident processing available and no user data included in training sets. The software delivers rapid insights without requiring expertise in business intelligence tools. ## What is Ratio used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €150 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Ratio?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://useratio.io/&name=Ratio) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Ad hoc Reporting Generate one-off reports that meet information requirements AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Campaign Analytics Track and interpret campaign performance metrics Campaign Tracking Track the performance of marketing campaigns across multiple channels. Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Ratio 19 features Generate one-off reports that meet information requirements A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Track and interpret campaign performance metrics Track the performance of marketing campaigns across multiple channels. Analytics that breaks the data in a data set into related groups/categories. Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Connect to big data sources Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Tracks metrics that provide insight into how a user interacts with any interface or product Use AI to generate content in the form of text, images, videos, etc. Tracking the status of previously identified performance measurements Collect information from multiple sources A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Get Advice We can help you find the software with the features you need. ## Pricing Free Trial Starter €150.00 Flat Rate,Per Month Pro €350.00 Flat Rate,Per Month Agency €650.00 Flat Rate,Per Month Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.