# UTM Builder Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about UTM Builder Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more. Source: https://www.capterra.com/p/10045303/UTM-Builder --- # UTM Builder Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on June 11, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Features](#features)[Pricing](#pricing)[Support](#support) UTM Builder ## What is UTM Builder? UTM Builder generates trackable campaign URLs with standardized parameters for marketing analytics. It appends UTM parameters—source, medium, campaign, term, and content—to URLs, enabling traffic source and campaign performance tracking. Features like automatic lowercase enforcement, space-to-underscore conversion, and built-in validation ensure proper formatting. The tool integrates with Google Analytics 4 and Universal Analytics for detailed reporting. Users can create single URLs via a form or process bulk URLs through CSV import. Customizable presets save frequently used parameter combinations, while QR code generation and local history storage enhance functionality. Real-time validation checks URL structure, and optional URL shortening is available. UTM Builder supports tracking across major platforms, enforces naming conventions, and requires no registration. ## What is UTM Builder used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $20 Per User, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for UTM Builder?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://utmbuilder.click/&name=UTM Builder) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Analytics Track and interpret campaign performance metrics Campaign Tracking Track the performance of marketing campaigns across multiple channels. Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Keyword Tracking Track and monitor a specific set of keywords Multi-Channel Data Collection Collect information from multiple sources Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. UTM Builder 9 features Track and interpret campaign performance metrics Track the performance of marketing campaigns across multiple channels. Tracks metrics that provide insight into how a user interacts with any interface or product Track and monitor a specific set of keywords Collect information from multiple sources A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. ## Pricing Free Version Pro $20.00 Per User,Per Month Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.