# 12signals Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about 12signals Software - reviews, pricing plans, popular comparisons to other Competitive Intelligence products and more.

Source: https://www.capterra.com/p/10047212/12signals

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# 

 12signals Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on June 25, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Features](#features)[Pricing](#pricing)[Support](#support)

12signals

## What is 12signals?

12signals is competitive intelligence software that monitors competitor activities and identifies strategic patterns across diverse data sources. The platform analyzes publicly available information such as websites, social media posts, press releases, and market trends to detect long-term patterns. These patterns include messaging evolution, feature launches, and experiments, revealing competitors' strategic intent. The software uses AI to contextualize competitor actions within historical and market frameworks. It delivers curated briefings and dashboards with relevant updates. Email briefings provide concise insights on a regular basis. Integration with internal data sources enables organizations to merge external signals with operational insights for comprehensive analysis. The platform offers tiered services that support team collaboration and customizable tracking of topics.

## What is 12signals used for?

[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

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Neutral

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Negative

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Starting price

€29

Flat Rate, Per Month

Free trial  
available

Includes Free Version

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## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

API

Application programming interface that allows for integration with other systems/databases

Campaign Analytics

Track and interpret campaign performance metrics

Competitive Analysis

Evaluating strengths and weaknesses of companies with the same target audience

Customer Profiles

Record customer information, purchase history, and other notes

12signals 21 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Track and interpret campaign performance metrics

Evaluating strengths and weaknesses of companies with the same target audience

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Alter the layout and content of reports

Graphical representation of data

Use AI to generate content in the form of text, images, videos, etc.

Track and monitor a specific set of keywords

Observe and track the demand, usage, progress or quality of a system, product, or user

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Analyze and gain insights into data in real-time

Receive data and information in real time

View and track pertinent metrics to find patterns and gain insights from data

Search and filter data across systems to locate required information by entering keywords or certain criteria

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Review data from past periods to reveal recurring tendencies and predict future performance

Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior.

## Pricing

Free Trial

Pulse Plan

€29.00

Flat Rate,Per Month

It includes:

-   Track 5 competitors
-   1 team member
-   Daily digests per competitor
-   Product, news, marketing & recruiting signals
-   KPI extraction

Radar Plan

€99.00

Flat Rate,Per Month

It includes:

-   Track 10 competitors
-   5 custom topics (e.g., Agentic AI)
-   10 team members
-   Includes everything in Pulse
-   Daily digests also per topic & segment
-   Competitor Segmentation
-   Weekly Strategic Assessment

## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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