# Barley Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Barley Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more.

Source: https://www.capterra.com/p/10048326/Barley

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# 

 Barley Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on July 1, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)

Barley

## What is Barley?

Barley is an AI-powered brewery loyalty and customer intelligence platform. At its core is Barley, an AI bartender that learns individual taste preferences and delivers personalized beer recommendations using the Beer Taste Genome, which evaluates beers across dimensions such as style, hop profile, bitterness, sweetness, and food pairing. The platform uses personal taste matching, collaborative filtering, freshness optimization, and variety rotation to enhance customer experiences. It integrates with point-of-sale systems including Square and Toast, converting transaction data into insights. The platform includes loyalty tracking, digital taproom displays, and privacy-first data handling. Taste profiles remain private and transfer between participating breweries only with permission.

## What is Barley used for?

[Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$99

Usage Based, Per Month

Free trial  
not available

Free version not included

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Do you work for Barley?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://brewlytics.ai/&name=Barley)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Campaign Analytics

Track and interpret campaign performance metrics

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Campaign Planning

Plan and strategize marketing campaigns

Client Portal

Private online space that lets businesses securely share documents and provide information access to clients

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Barley 31 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Private online space that lets businesses securely share documents and provide information access to clients

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A report showing what actions customers perform

A collection of customer information such as contact details, demographics, previous interactions, etc.

Access previous interactions or concerns to maintain customer relationships

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Pre-designed layouts that can be customized to match preferences and requirements

Create and send email blasts/campaigns

Tracks metrics that provide insight into how a user interacts with any interface or product

Games or game-like elements to track progress and reward accomplishments

Use AI to generate content in the form of text, images, videos, etc.

Manage loyalty cards that hold rewards and promotions to incentivize customers to return

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Online gateway through which members can access/update personal information

Database of members to track personal information of individuals and families

Manage multiple campaigns in one system

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Design, communicate, and distribute incentives to perform a specific action

Log and store the source of contacts/leads

Strategize and implement rewards for returning customers, employees and other members

Send promotional campaigns or transactional messages via text messages

Market event via social media tools

Set up connections to third-party platforms to improve business processes

Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period

## Pricing

Free Version

Free

$0.00

It includes:

-   Brewery profile in Barley app
-   Customer ratings & reviews
-   POS/tap-list sync
-   QR table-tent kit
-   Automatic taste profiles

Pro

$99.00

Usage Based,Per Month

It includes:

-   Segmented iMessage + SMS alerts
-   Full customer taste profiles & segments
-   AI bartender website chat
-   Loyalty & rewards
-   Full analytics dashboard
-   One-click data export

## Integrations

[

Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/)

## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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