--- title: "ActiveProspect Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about ActiveProspect Software - reviews, pricing plans, popular comparisons to other Lead Management products and more." source_url: "https://www.capterra.com/p/10054208/ActiveProspect/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # ActiveProspect Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) ActiveProspect ## What is ActiveProspect? ActiveProspect is an all-in-one marketing consent platform with a focus on lead management. From the moment a lead is captured, TrustedForm certifies consent with a timestamped, tamper-evident record that protects against TCPA risk, while LeadConduit takes the lead through the rest of its journey, validating phone numbers, emails, and addresses in real time, then scoring and routing each one based on custom rules to the right sales rep, CRM, or buyer. Incoming leads are automatically checked against do-not-contact records before they ever enter your pipeline, and lead data flows continuously between ad platforms like Meta and LinkedIn and your CRM, keeping every system in sync without manual work. Together, these capabilities give teams a single, connected system for capturing, verifying, and managing leads, reducing wasted spend, improving lead quality, and keeping every handoff compliant from first contact to close. ## What is ActiveProspect used for? [Lead Management](https://www.capterra.com/lead-management-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/)[Data Quality](https://www.capterra.com/data-quality-software/) Starting price Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## FAQs about ActiveProspect Overview ### What company size and specific industries is ActiveProspect built for? ActiveProspect is designed for lead buyers and sellers in small, mid-market, and enterprise organizations across Insurance, Financial Services, Home Services, Education, CPG, Legal, Technology and SaaS, Media, and Agency markets. Features and Usability ### What are the key features of ActiveProspect? ActiveProspect offers lead capture, lead distribution, lead scoring, and lead qualification, along with forms management and landing pages/web forms. It also includes data cleansing, data verification, duplicate detection, data mapping, and data synchronization. Compliance management, workflow management, reporting, and third-party integrations support broader data and lead operations. Integrations ### Which third-party tools and platforms does ActiveProspect integrate with? ActiveProspect integrates with over 60 third-party tools and platforms, including AWeber, ActiveCampaign, Agile CRM, Airtable, Batch Files, CAKE, CallTools, Campaign Monitor by Marigold, Constant Contact, Convoso, DNCScrub, DojoMojo, Drips, Everflow, Five9, Get, Google Ads, and Google Maps. Getting Started and Support ### What training and onboarding options does ActiveProspect offer? ActiveProspect provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation offers written reference material and videos provide self-paced learning for reviewing features and setup steps. Getting Started and Support ### What customer support options does ActiveProspect offer? ActiveProspect provides email/help desk, FAQ/forum, knowledge base, and chat support. Support materials center on self-service help and direct chat assistance, with no reviewer feedback available to describe response times, helpfulness, or common frustrations. ## Features AI summary Based on 5,388 Lead Management reviews Capterra reviewers highlight these as the features buyers focus on most when choosing lead management software: - **Contact Management** (**44%** of reviewers rated this feature as critical) - **CRM** (**47%**) - **Lead Capture** (**42%**) ActiveProspect offers **Lead Capture**, which helps businesses collect and route incoming prospects more efficiently. However, it does not include **Contact Management** or **CRM**. Instead, the product provides other important capabilities that reviewers also value, including **Reporting/Analytics** (**37%**) and **Interaction Tracking** (**36%**). These features help teams monitor lead activity, measure campaign results, and make better follow-up decisions, allowing teams to improve visibility and respond to opportunities more effectively. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Address Validation Verifies and confirms the accuracy of an address Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Automation Automates manual tasks such as visitor arrival and departure notifications, guest badge printing and contact information autofilling. Compliance Management Track and manage adherence to policies for any service, product, process, or supplier ActiveProspect 48 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Address Validation: Verifies and confirms the accuracy of an address - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Automation: Automates manual tasks such as visitor arrival and departure notifications, guest badge printing and contact information autofilling. - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Rules: Rules followed by the software/AI can be configured by users to suit their specific needs - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Cleansing: Removes data that is incomplete, inaccurate, or irrelevant from a dataset - Data Import/Export: Import and export data to and from software applications - Data Mapping: Track the management and flow of data throughout the organization - Data Matching: Finds duplicates using the fuzzy logic technology or an advance search feature. - Data Profiling: Examines, analyzes, and organizes data to create relevant summaries or graphs. - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Transformation: Translate EDI formats into data suitable for use with company applications. - Data Verification: Process of checking different types of data for accuracy to avoid errors or inconsistencies - Document Storage: Store and organize documents in a centralized system - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Duplicate Detection: Compare new data with existing records to detect duplicate entries - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Forms Management: Store, manage and track all forms in a centralized location - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Lead Verification/Validation: Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. - Match & Merge: Looking at data from different sources and finding possible duplicates, or identical matches - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multiple Data Sources: Allows users to manage data from a number of sources - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Preventative Cleaning: Clean data as it enters the data source to prevent mixing bad data with cleaned data. - Quality Audits: Schedule automated audits to identify data anomalies over time based on set business rules. - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reporting: Empower brands with an intelligent reporting tool and dashborads to provide visibility into number of viewers, likes, number of asked questions, and chat entries, total number of clicks, CTR, and entire stream health - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information - Single Sign On: Allow users to access multiple services after entering their login credentials once - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. ## Pricing Free Version Pay-As-You-Go $0.00 ## Integrations [ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[ ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[ Airtable](https://www.capterra.com/p/146652/Airtable/)[ NetSuite](https://www.capterra.com/p/135757/NetSuite/)[ Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.