--- title: "Dealertrack DMS Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Dealertrack DMS Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more." source_url: "https://www.capterra.com/p/100994/Dealertrack-DMS/" page_type: "product" language: "en" --- # Dealertrack DMS Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Dealertrack DMS ## What is Dealertrack DMS? Dealertrack DMS is the end-to-end software solution that streamlines operations. Finding efficiencies in internal operations is more important than ever. Dealertrack DMS is the easiest-to-use management solution in the business. Find new ways to cut costs in financials, HR and compliance to be more profitable overall. ## What is Dealertrack DMS used for? [Auto Dealer](https://www.capterra.com/auto-dealer-software/) Top alternative Featured Overall rating Based on 116 user reviews Reviews sentiment Positive 84% Neutral 10% Negative 5% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Dealertrack DMS?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.dealertrack.com&name=Dealertrack DMS) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Dealertrack DMS 4.4 (116) VS. [4.9 (1,485)](https://www.capterra.com/p/71935/DealerCenter/reviews/) Starting Price Contact vendor Starting Price $99 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (116) Ease Of Use 4.8 (2,363) Value For Money 4.3 (93) Value For Money 4.8 (2,206) Customer Service 4.3 (99) Customer Service 4.9 (2,185) ## Dealertrack DMS alternatives [4.2 (1,321)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.5 (826)](https://www.capterra.com/p/136189/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [4.5 (522)](https://www.capterra.com/p/107225/SysAid/reviews/) Starting price $89.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.4 (18,803)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/100994/Dealertrack-DMS/alternatives/) ## FAQs about Dealertrack DMS Overview ### What problems does Dealertrack DMS solve? Dealertrack DMS solves fragmented dealership workflows by centralizing sales, F&I, service, parts, inventory, and customer records in one system. It helps sales managers, F&I teams, receptionists, service advisors, and multi-location operators reduce manual deal submission, speed lender approvals, keep VIN-based inventory accurate, and pull reports faster. Answer based on 36 reviews Overview ### Which roles and teams benefit most from Dealertrack DMS? Dealertrack DMS is most used by dealership leaders, finance teams, and fixed-operations staff who need unified control over daily operations. General managers and owners rely on it for oversight and reporting, while finance, service, parts, and office teams use it to manage transactions, customer records, billing, scheduling, and back-office workflows. Answer based on 110 reviews Overview ### What company size and industries is Dealertrack DMS built for? Dealertrack DMS is built for small franchised automotive dealerships, with 82% of reviewers from small businesses and 90% from the automotive industry. It also serves midsize dealerships at 17%, while retail and accounting represent limited use. The most common use case is auto dealer operations, cited by 81% of reviewers. Answer based on 116 reviews Features and Usability ### What are the key features of Dealertrack DMS? Dealertrack DMS includes core dealership management features for sales, service, accounting, and work order management, plus inventory tracking with VIN-based vehicle data and multi-location visibility. Differentiating features include lender management for credit applications, approvals, payoffs, and funding status, along with customer history, lead tracking, reporting dashboards, and access controls. Answer based on 36 reviews Integrations ### Which third-party tools and platforms does Dealertrack DMS integrate with? Dealertrack DMS integrates with CRIF Lending Solutions and Xtime, and connects to more than 20 cataloged platforms including AutoJockey CRM, AutoPoint, CCC ONE, CDK Elead, Car-Research XRM, CloudX, Connect CRM, Dealerlogix, and Dealer.com. Answer based on 10 reviews Getting Started and Support ### How easy is it to onboard and train a team on Dealertrack DMS? Dealertrack DMS offers in-person training, live online sessions, webinars, documentation, and videos. Reviewers describe onboarding as manageable but mixed: frontline sales and finance users often get productive quickly, while teams switching from another DMS and admins handling implementation, accounting cleanup, or broader setup usually need more time. Answer based on 18 reviews Getting Started and Support ### What customer support options does Dealertrack DMS offer, and how do users rate the experience? Dealertrack DMS offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users often describe support as helpful, easy to reach, and capable of resolving issues quickly, especially by phone. However, some report inconsistent expertise, communication gaps, long waits, slow follow-up, and frustration with complex or unresolved problems. Answer based on 35 reviews Features and Usability ### How easy is Dealertrack DMS to use? Dealertrack DMS feels easy for many dealership teams once they learn the layout and daily workflows. Finance staff and office users often like the point-and-click setup, centralized customer information, and simple credit application steps, though some mention dated screens, confusing navigation between portals, and a short learning curve. Answer based on 23 reviews Features and Usability ### How well does Dealertrack DMS track dealership processes? Dealertrack DMS helps dealerships track daily workflows, employee activity, incentives, and customer progress in one system. Business office managers and F&I teams often value the time savings, automation, and integrations, while some stores note setup quality matters because permissions, implementation choices, and added modules can affect how smoothly process tracking works. Answer based on 16 reviews ## Features AI summary Based on 1,689 Auto Dealer reviews Capterra data shows that buyers of auto dealer software rank the following features as their top priorities: - **Reporting & Statistics** (**71%** of reviewers rated this feature as critical) - **Inventory Management** (**53%**) - **Customer Database** (**64%**) Dealertrack DMS supports all three of the features reviewers value most: **Reporting & Statistics**, **Inventory Management**, and **Customer Database**. Together, these capabilities help dealerships track performance, manage vehicle stock more effectively, and maintain accurate customer records, allowing teams to make informed decisions and deliver better day-to-day service. Reporting & Statistics 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Inventory Management 3.5 (10) 40.00% of 10 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Customer Database 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Website Integration 3.8 (10) 30.00% of 10 reviewers that rated this feature as important or highly important Seamlessly integrates with 3rd party websites For Automotive Dealerships 4.3 (16) 37.50% of 16 reviewers that rated this feature as important or highly important For automotive/car dealerships Financing Management 4.6 (14) 42.86% of 14 reviewers that rated this feature as important or highly important Financing arranged by the dealership Dealertrack DMS 35 features ### All Features - Accounting: Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Appointment Management: Manage various aspects of appointments including booking, rescheduling, canceling - Barcode/Ticket Scanning: Scan barcodes to ensure accurate pricing and label tracking - Buy Here, Pay Here: For auto dealerships that operate using the "Buy Here, Pay Here" method - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Document Management: Store, manage, and track all electronic documents in a centralized location - Document Storage: Store and organize documents in a centralized system - Financing Management: Financing arranged by the dealership - For Automotive Dealerships: For automotive/car dealerships - Forecasting: Form predictions based on past and present data/trends - Inventory Management: Track and manage inventory levels to maintain proper supply - Inventory Tracking: Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items - Lease Tracking: Monitor the process of lease agreements - New Car Dealer: For new car dealerships - Payment Collection: Tracking, managing, and initiating the transfer of funds for overdue customer payments - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Quotes/Estimates: Generate quotes or estimates for customers - Real-Time Reporting: Active reporting of data and metrics - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Floor Management: Track and monitor operations on the sales floor - Sales Reports: Reports specific to sales analysis for trends and strategies - Service Department: Manage in-house automobile service department - Stock Management: Manage the buying, selling, and holding of stocks - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Used Car Dealer: For used/pre-owned car dealerships - Website Integration: Seamlessly integrates with 3rd party websites --- Get Advice We can help you find the software with the features you need. Features 4.3 (115) 4.3 Based on 115 reviews ## Pricing Value for money 4.3 (93) ### Starting price Free trial not available Value for money 4.3 (93) 4.3 Based on 93 reviews ## Integrations [ Elite EXTRA](https://www.capterra.com/p/131389/Elite-EXTRA/)[ DocStar ECM](https://www.capterra.com/p/82408/DocStar-ECM-AP-Automation/)[ TEXT2DRIVE](https://www.capterra.com/p/190988/TEXT2DRIVE/)[ CCC ONE](https://www.capterra.com/p/83656/CCC-ONE-Total-Repair-Platform/)[ Connect CRM](https://www.capterra.com/p/83633/Complete-Dealership/)[ Dealer.com](https://www.capterra.com/p/222063/Dealercom/)[ Dealer Car Search](https://www.capterra.com/p/169090/Dealer-Car-Search/)[ Kimoby](https://www.capterra.com/p/222173/Kimoby/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (99) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (99) 4.3 Based on 99 reviews ## User reviews Overall rating 4.4 Based on 116 reviews Filter by rating 5(77) 4(21) 3(12) 2(2) 1(4) Mentioned topic Sorted by most recent AE Alisa E. Finance manager Automotive ### "Dealertrack is all up to the user" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 December 3, 2024 I have tried dealer track and also dealer Center. But my overall experience with dealertrack is that it can be very convenient at times but then sometimes not necessary. Pros What I liked most about dealertrack was the very convenient credit applications and clientele integration. Cons What I really like the least about dealer track was the confusion on how to get to different portals. Sometimes it could be a little confusing and you feel lost. But once you get the hang of it it gets easier but it still feels like you're still trying to figure it out. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HL Holly L. Business Development Manager Automotive ### "DMS that keeps track of all Departments" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 18, 2024 Dealertrack is on the only DMS I have used. I think that all departments are in one place with one login. You can also intergrade other products such as provision and Autotrader, without having to have multiple logins. Pros Very organized and convenient to have sales financing and service all in one place. Cons The biggest problem with this DMS is that it crashes a lot. Sometimes it will be down for days. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DE Dawn E. Operations Manager Automotive ### "Dealertrack DMS" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 8, 2024 Pros The ease of use and simple integration made for a very easy transition. Cons Overall there is not any particular thing that I dislike about Dealertrack. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MH Michaela H. Marketing Manager Automotive ### "The best in the market" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 December 6, 2023 We have used Dealertrack for many many years, and have always been thankful to have them as partners. They save us so much time on the backend side of things that we can in turn use doing other more lucrative things. Pros As far as we are concerned, Dealertrack is about the best you can get in the industry. For how complex of a system it has to be, they do a great job with integrations and info management that save us TONS of time on the back end. Cons It can be confusing, and it is not intuitive to use. There is definitely a learning curve, and each system is different, but in terms of options available, I believe it's the best in the business. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KK Kyle K. General Manager Automotive ### "10 Year Users of Dealertrack DMS" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 November 28, 2023 Pros Originally, we went from not using a DMS tool at all, to selecting Dealertrack DMS. We integrated with a lot of other Cox dealer-tools at the same time, and the functionality is great. Dealertrack DMS offers great connectivity between different dealership functions, including Service, Sales, follow up, and Business Office management. My favorite use of the DMS is following up on old deals and looking at when we sold a customer, what vehicle, and for how much. Cons The only complaint I could think of with Dealertrack DMS is that it seems that the product does not get updated as frequently as it could. The user-interface has not changed in 10 years, from what I've experienced. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BK Brittany K. BHPH Manager Automotive ### "OG Product in our Dealership!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 November 27, 2023 Pros I like that we can utilize this product in every department at our dealership. Service and repair, parts inventory management, vehicle inventory, AND Buy Here Pay Here customer management. Cons Stocking parts in and creating invoices in the same process could be easier. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CW cristian W. finance manager Automotive ### "great tool for financing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 November 1, 2023 Pros the integration with finance companies we use makes the pre-approval process easy for customers online and brings us more leads Cons we have been on dealertrack since the beginning and have zero complaints Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ND Natasha D. Sales Manager/Book Keeper Retail ### "Review on DealerTrack" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 10, 2023 Overall it is easy to use for running credit apps. Pros The features are user friendly and quick to fill out. Cons The least liked portion of dealertrack for me, is trying to locate updated versions of the specific bank forms to file with the contracts. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SP Scott P. Owner Automotive ### "Dealer track driver verification " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 13, 2023 When setting up we had a good dealer track representative that made it clear to understand Pros Speed is important so it's quick to pull information needed to print for DMV Cons It's needed for new PA Dmv identity policy for penndot here in PA must be printed with every deal sent up to the state. Now more costs and time are now mandatory for car dealerships Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DH David H. Service manger Automotive ### "Worst dms ever " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 27, 2022 Horrible Pros Nothing to like absolutely awful It is like playing ps5 and then switching to Atari Cons Everything it has to offer can be done in other systems so much more efficiently Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/100994/Dealertrack-DMS/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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