# Dealertrack DMS Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Dealertrack DMS the right Auto Dealer solution for you? Explore 116 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/100994/Dealertrack-DMS/reviews --- Dealertrack DMS 4.4 (116) [View alternatives](https://www.capterra.com/p/100994/Dealertrack-DMS/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Dealertrack DMS Ease of use 4.2 Customer Service 4.3 ## Pros and Cons in Reviews AE Alisa E Finance managerAutomotive, 2 - 10 employeesUsed the software for: 6-12 months. “I have tried dealer track and also dealer Center. But my overall experience with dealertrack is that it can be very convenient at times but then sometimes not necessary.“ December 3, 2024 AE Alisa E Finance managerAutomotive, 2 - 10 employeesUsed the software for: 6-12 months. “What I really like the least about dealer track was the confusion on how to get to different portals.“ December 3, 2024 MH Michaela H Marketing ManagerAutomotive, 51 - 200 employeesUsed the software for: More than 2 years. “For how complex of a system it has to be, they do a great job with integrations and info management that save us TONS of time on the back end.“ December 6, 2023 MH Michaela H Marketing ManagerAutomotive, 51 - 200 employeesUsed the software for: More than 2 years. “It can be confusing, and it is not intuitive to use.“ December 6, 2023 cw cristian w finance managerAutomotive, 11 - 50 employeesUsed the software for: More than 2 years. “the integration with finance companies we use makes the pre-approval process easy for customers online and brings us more leads“ November 1, 2023 ZP Zack P Inventory Purchaser Automotive, 201 - 500 employeesUsed the software for: More than 2 years. “User interface is somewhat outdated and needs a fresh look.“ June 2, 2022 MH Michaela H Marketing ManagerAutomotive, 51 - 200 employeesUsed the software for: More than 2 years. “They save us so much time on the backend side of things that we can in turn use doing other more lucrative things.“ December 6, 2023 TG Tami G ownerAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “Not very mobile friendly, very hard to log in with a mobile device“ July 14, 2022 ## Showing most helpful reviews Showing 1-25 of 116 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Michael S. Finance Director Automotive Used the software for: 2+ years ### "The Gold standard " November 25, 2019 5.0 Pros Before Dealertrack, trying to get credit applications over to banks was a tedious and monotonous process in which created a lot of tension for customers. The reason? Because to wait for a disposition for a customer could take quite some time. Enter Dealertrack! With Dealertrack, getting approvals was quick and easy. Cons Nothing to report. During the time that I used it, I don't ever recall having any issues or having to call them up for either training or technical support. This is a true testament to how easy their software is to use. Review Source dS daniel S. Owner Automotive Used the software for: 1-2 years ### "The one and only solution for financing" April 21, 2020 5.0 Awesome experience, I wouldn't use anything other than dealertrack to submit deals at my used car dealership. Pros \-Very easy to find new lenders for sub-prime financing -Works very well with wayne reaves -The application process for submitting customers info to finance companies is seamless -Easy to submit applications to multiple lenders Cons \-Has a bit of a learning curve -The website should have a walkthrough for new users to learn the platform Nothing other than those 2 i've noticed Alternatives considered [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)[Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/) Reason for choosing Dealertrack DMS Dealertrack is easiest way to submit deals from my experience Review Source RL Rick L. General Mananger Automotive Used the software for: 2+ years ### "If you’re new in the business, this is the most simple software and best bang for your buck there is" December 16, 2021 3.0 Like my title says. Best bang for your buck. Pros Finance finance finance! You need a way to submit your deals, the old school sending customers to the bank themselves doesn’t work anymore. Cons The wait time to get signed up. Customer service could be much better. Review Source VR Verified Reviewer Senior Manager, Risk & Retention Automotive Used the software for: 2+ years ### "Customizable and Easy to use" April 22, 2019 5.0 Pros Very diverse DMS for the money. Switched from one of the other big three to Dealertrack and after we got our feet wet, you couldn’t make anyone go back. Cons Need to ensure you take this rare time to start fresh and clean up your accounting and processes. No sense in bringing the old ways to the new set up (and typically you don’t switch a DMS often). We, unfortunately, did not do our due diligence and the implementation folks are going to do what you ask- which was foolish on our part. Because of that we had a few months after where it was not as smooth as I would have liked Review Source Brienna S. Business Manager Automotive Used the software for: 2+ years ### "Dealertrack is a great system for pulling bureaus and accessing lenders!" January 24, 2019 5.0 I use this program every day and have been very happy with it. It's especially nice that it has the option to export the contents of the worksheet to other systems I use regularly (ie: dealerpull and walkaway). I am very happy with this program. Pros The direct access it gives to multiple lenders. Cons Sometimes the deals get stuck between me and another lender and I have to call to get it pushed through. Review Source VR Verified Reviewer Quality Assurance Analysts Automotive Used the software for: 1-2 years ### "When it works it is acceptable." December 5, 2018 3.0 Pros When it is up and running it is useful and would be great, the idea of what it can do is exactly what you would want. If I want to see the service history from the last year I couldn't get all the information I needed. Not sure if this is because we didn't have the software integrated correctly or what. Cons Had problems logging on in the morning when I first got to work. The Vin scanner doesn't always read on the first try, have to scan and scan to get it to read. The mobile application just didn't work fast enough. I often had to go back to my desk to get all the data I needed and by then it was too late to capitalized on the initial interaction with the customer. Review Source BL Benjamin L. Director Maintenance Operations Automotive Used the software for: 1-2 years ### "Dealertrack DMS" March 31, 2019 5.0 I use this software daily to help keep the productivity at my company flowing. It allows us many great options to manage our operations. I would recommend this to those that are looking at the product for a complete solution. Pros The software offers a true variety of options when it comes to daily operations. The team at Dealertrack is always on top of updates and communication and the system rarely if ever has any issues. Cons There aren't many cons from my standpoint, it provides a tool to help get things done in an efficient manner. The only issue you may run into is when you have people setting up others accounts, they can either give too much or too little to the user in terms of options. I would advise training the HR or whomever you will have set the program up to be very specific to each persons roll in the company, again this is a user issue not the program itself Review Source Eli V. Parts Specialist Automotive Used the software for: 6-12 months ### "New DMS, works well" April 24, 2019 4.0 Pros Using this DMS software daily has been a little bit of a steep learning curve after so many years with Reynolds & Reynolds but as the time goes on it becomes more and more intuitive on a day to day basis. It seems they continue to run updates and improve the experience as well. Cons Would have liked some more in depth training related to those that are computer savvy, there are a number of shortcuts that come in hand that we've had to learn ourselves that make using this DMS worlds more simple. Maybe consider adding this into the training program going forward. Review Source Lisa S. Finance Manager Automotive Used the software for: 6-12 months ### "Dealertrack keeps our F&I process streamlined" February 23, 2021 5.0 I use Dealertrack daily to submit loan applications for funding. It's simple to apply to multiple lenders simultaneously and track status no matter where we are in the funding process. The copy and resubmit option is exceptionally helpful for clients who are not sure what route to take. Pros I love that Dealertrack is user friendly. I can sort by current applications, contracts in transit and user. Cons There have not been any features that I have had issues with when using Dealertrack software so far. Review Source Tim M. IT Manager/Systems Administrator Real Estate Used the software for: 1-2 years ### "Overall decent software, but lacking in some areas" July 25, 2018 3.0 Pros At our dealership, the parts department and service department really like the software. Creating repair orders and parts tickets are pretty easy and straightforward. Customer support is also good when you need assistance. The vehicle sales side of things takes many more steps than it should, but it certainly gets the job done in the long run. Cons As this is a cloud-based solution, there are occasional outages with the data center. When this happens, our entire business is impacted since it runs every aspect of it. Review Source BW Barrie W. General Manager Automotive Used the software for: 2+ years ### "DealerTrack DMS was the best DMS we have ever used...until it was no longer available in Canada" May 26, 2022 5.0 Pros The shortcut key options to create a deal or add a new line to a work order were the best for saving time, especially when creating multiple sales for the same fleet customer, or multiple PDI work orders. Cons The accounting integration could have been improved to incorporate accessory sales and gross profits. We would have to add accessories and manually calculate the gross profit on the sale and installation. Review Source JD Julie D. Auto Finance Underwriter Automotive Used the software for: 2+ years ### "Dealertrack Made My Job Easier" September 29, 2020 5.0 My overall experience is fine. Happy with my DealerTrack and think dealers would love it. Pros I enjoyed being able to long on anywhere to underwrite deals. It also made pulling reports and entering new dealers easy. Cons I did not like when I could not get a dealer to “line up”. Most of the time they lined up perfect, but sometimes it would take too long. Switched from [IDEXX Neo](https://www.capterra.com/p/145988/IDEXX-Neo/) Corporate decision. Review Source ND Natasha D. Sales Manager/Book Keeper Retail Used the software for: 2+ years ### "Review on DealerTrack" August 10, 2023 5.0 Overall it is easy to use for running credit apps. Pros The features are user friendly and quick to fill out. Cons The least liked portion of dealertrack for me, is trying to locate updated versions of the specific bank forms to file with the contracts. Review Source rH robin H. MANAGER Automotive Used the software for: 2+ years ### "Great software for the automotive industry" May 24, 2019 5.0 Pros I like using dealertrack. As a F&I manager at an automotive dealership, I use Dealertrack to submit all of my credit applications and it is so easy to use! I can access payoffs, approvals, and everything in between with Dealertrack. Cons Every so often, the software goes down and it can take minutes or hours for it to come back. I also wish there was a way to transfer my credit apps into my Lot Wizard instead of having to re-type everything. Review Source MR Marcus R. Service Manager Automotive Used the software for: 2+ years ### "Best Automotive DMS " October 13, 2020 5.0 We switched from Reynolds and Reynolds. The software itself looks so much nicer than R&R. Pros I like the software, very easy to use, easy to set up and also easy to train my employees on how to use the software. Cons The one con I would say Dealertrack has, which it hasn't happened for awhile now, is that the website will go down and we can't use the software until the website comes back online. Review Source NM Natasha M. Sales and Finance Manager Automotive Used the software for: 6-12 months ### "Dealertrack DMS" June 18, 2021 5.0 The past year I have been using it has been great! Again customer service is top notch! Pros ease of use and custoemr service. drop down menus are great to work with, search tools are also great. Cons The system can be a little glitchy and often times will close out without saving your work. When copying an app over it doesn't carry all of the info over either Review Source JP Jacquelyn P. Payroll Admin & Warranty Clerk Automotive Used the software for: 2+ years ### "Dealertrack DMS will not disapoint." October 13, 2022 5.0 Pros User Friendly. 360 Help Button. Multi Functional Report variety & options are second to none Cons I wasnt too find of the Payroll with Dealertrack, however, couldnt be more happy with the switch to Netchex. Review Source MW Matthew W. Operations Manager Automotive Used the software for: 2+ years ### "Great for inventory management" December 1, 2020 4.0 Amazing customer service. I liked the inventory side. It worked very well for our business, but the accounting side is very important to keep the business running. Pros Dealertrack DMS was easy to use and integrated well with the web provider that we used at the time. Cons The accounting side seemed very antiquated and was not easy to pull monthly reports Reason for choosing Dealertrack DMS I inherited the product Review Source BB Briana B. OFFICE MANAGER Automotive Used the software for: 2+ years ### "Easy to use, fast results. " October 20, 2022 5.0 Pros The ease of navigating the system is wonderful. Cons Access to chat seems to be difficult to find. When I need to reference something mentioned in the initial chat, it is a bit difficult to relocate those terms. Review Source CM CALEB M. Salesman Automotive Used the software for: 2+ years ### "Usage " May 27, 2021 5.0 Amazing I wouldn't switches things up ever, I look forward to continue using this product Pros The interface is very sleek and easy to use, I love it and hope the company never switches over to another software Cons There isn't too much I don't like about this software, It's slow at times, But that could very well be out internet. Review Source AJ Andrew J. Internet sales manager Automotive Used the software for: 1-2 years ### "The center of your business " January 14, 2020 5.0 Again, integration with all of my CRM software makes this choice a no brainer Pros It's integration with the best software and your key to all available lenders. They already have generated standardized forms so there are no times you'll need to reinvent the wheel Cons Price, but you can only have two or is the criteria. If it's good and fast, it's not cheap. If it's fast and cheap, it's not good. And if it's cheap and good, it's not fast. Pick two. Review Source TM Tanya M. Business Admin Automotive Used the software for: 2+ years ### "Efficient" February 22, 2019 5.0 Pros What I like most is you can submit credit applications for potential car buys and do all the financing paper work all on the same software. Cons What I like least about the software is sometimes it does crash and you have to call technical support. Review Source VR Verified Reviewer Onboarding Specialist Computer Software Used the software for: 6-12 months ### "My company is integrated with Dealertrack" April 18, 2019 3.0 Without DealerTrack integration my company would not have at least half of the customers we do. A lot of our customers use DealerTrack so integration with them is vital to our success. Pros Their customer service is not the best but it is above average. My company integrates with DealerTrack and their support staff is superb. Their website is very organized and the interface makes it easy to navigate. Cons The only con I have ran into is that their website on works on Internet Explorer and can not be accessed through Google Chrome without an extension. Review Source DH Daniel H. E-Commerce Manager Automotive Used the software for: 2+ years ### "Cox is making progress " January 18, 2019 4.0 Pros Cox is making progress is turning Arkona into a friendlier DMS. Cons Its Arkona and it still needs some help, however we can see Cox working on it. Review Source BE Brandon E. Consultant Automotive Used the software for: 2+ years ### "Expensive but great " August 14, 2018 5.0 Pros Great way to submit and structure deals and easily imports other deals Cons Crm is terrible and way over priced, credit pulls too Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.