# Page 2 | Dealertrack DMS Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Dealertrack DMS the right Auto Dealer solution for you? Explore 116 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/100994/Dealertrack-DMS/reviews --- Dealertrack DMS 4.4 (116) [View alternatives](https://www.capterra.com/p/100994/Dealertrack-DMS/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Dealertrack DMS ## Showing most helpful reviews Showing 26-50 of 116 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AE Alisa E. Finance manager Automotive Used the software for: 6-12 months ### "Dealertrack is all up to the user" December 3, 2024 4.0 I have tried dealer track and also dealer Center. But my overall experience with dealertrack is that it can be very convenient at times but then sometimes not necessary. Pros What I liked most about dealertrack was the very convenient credit applications and clientele integration. Cons What I really like the least about dealer track was the confusion on how to get to different portals. Sometimes it could be a little confusing and you feel lost. But once you get the hang of it it gets easier but it still feels like you're still trying to figure it out. Review Source HL Holly L. Business Development Manager Automotive Used the software for: 2+ years ### "DMS that keeps track of all Departments" September 18, 2024 4.0 Dealertrack is on the only DMS I have used. I think that all departments are in one place with one login. You can also intergrade other products such as provision and Autotrader, without having to have multiple logins. Pros Very organized and convenient to have sales financing and service all in one place. Cons The biggest problem with this DMS is that it crashes a lot. Sometimes it will be down for days. Review Source KK Kyle K. General Manager Automotive Used the software for: 2+ years ### "10 Year Users of Dealertrack DMS" November 28, 2023 5.0 Pros Originally, we went from not using a DMS tool at all, to selecting Dealertrack DMS. We integrated with a lot of other Cox dealer-tools at the same time, and the functionality is great. Dealertrack DMS offers great connectivity between different dealership functions, including Service, Sales, follow up, and Business Office management. My favorite use of the DMS is following up on old deals and looking at when we sold a customer, what vehicle, and for how much. Cons The only complaint I could think of with Dealertrack DMS is that it seems that the product does not get updated as frequently as it could. The user-interface has not changed in 10 years, from what I've experienced. Review Source MH Michaela H. Marketing Manager Automotive Used the software for: 2+ years ### "The best in the market" December 6, 2023 5.0 We have used Dealertrack for many many years, and have always been thankful to have them as partners. They save us so much time on the backend side of things that we can in turn use doing other more lucrative things. Pros As far as we are concerned, Dealertrack is about the best you can get in the industry. For how complex of a system it has to be, they do a great job with integrations and info management that save us TONS of time on the back end. Cons It can be confusing, and it is not intuitive to use. There is definitely a learning curve, and each system is different, but in terms of options available, I believe it's the best in the business. Review Source VR Verified Reviewer Deployment Specialist Automotive Used the software for: 2+ years ### "Dealer Track - Affordable DMS solution" September 15, 2018 4.0 Overall, it is not as good as some, yet still better than others. It tends to be one of the better affordable DMS available. Pros \>Overall Cost is the normal variable in choosing the DealerTrack DMS \*Cheaper Dealer solution than either CDK or Reynolds &Reynolds >Some Aspects of the DMS can be Automated even though the overall solution is FTP based. >Navigation is not too intensive >Able to set up Auto run extractions for provision to a CRM Solution >Setup of reporting and or File runs is normally easily accomplished >Offers In house Integration with Service App X-Time Cons \>Reporting is not as extensive as offered by other DMS providers >X-Time integration can be spotty at times >Limitations on the amount of Historical data that is maintained within the DMS, remaining Data is archived and is not as easily accessible. >System is not Live update for Automated reporting \*Example: Automated reports set up today do not get recognized by the system as such until the nightly update occurs. >Seems to be fewer people available at a dealership that possess the proper admin access required for setting up reports or reviewing High end information. Review Source DE Dawn E. Operations Manager Automotive Used the software for: 2+ years ### "Dealertrack DMS" April 8, 2024 5.0 Pros The ease of use and simple integration made for a very easy transition. Cons Overall there is not any particular thing that I dislike about Dealertrack. Review Source Glenn I. Finance Director Automotive Used the software for: 2+ years ### "Dealer Track best software in the Automotive industry" October 15, 2019 5.0 I have used Dealer Track Since it's entry into the car business. It is difficult to imagine working a car deal without it. Pros Dealer track has a tool for almost every need in the industry. Very easy to use. Always Improving and adding valuable tools. Cons Cost should be tailored to dealership size and use of product. Not to take away from its value because there is no better tool for the automobile industry. Review Source Cristian R. F & I Automotive Used the software for: 2+ years ### "At your finger tips!" October 22, 2019 5.0 Overall dealertrac was functional and pretty quick for approvals. Pros Allowes me to view multiple finance companies at a press of a button. Gives you information on additional documents that are needed. Quick information upload Cons The cons for me is that it allowed other F&I users to see qualified and minimal qualified candidates. This did create issues with cherry picking. Review Source cW cristian W. finance manager Automotive Used the software for: 2+ years ### "great tool for financing" November 1, 2023 5.0 Pros the integration with finance companies we use makes the pre-approval process easy for customers online and brings us more leads Cons we have been on dealertrack since the beginning and have zero complaints Review Source LW Leah W. Manager Automotive Used the software for: 2+ years ### "Good but a little hard to navigate" June 9, 2021 4.0 Easy to track funding , like that we can upload lender requirements directly to the site Pros Inputting info easy to do, communication with lenders is good. Cons Going in between multiple applications with one customer, navigation is redundant finding forms and lenders is not user friendly Review Source BK Brittany K. BHPH Manager Automotive Used the software for: 2+ years ### "OG Product in our Dealership!" November 27, 2023 5.0 Pros I like that we can utilize this product in every department at our dealership. Service and repair, parts inventory management, vehicle inventory, AND Buy Here Pay Here customer management. Cons Stocking parts in and creating invoices in the same process could be easier. Review Source PR Patrick R. Salesperson Automotive Used the software for: 2+ years ### "Credit Apps" May 18, 2021 4.0 The overall benefit to it is that we have a secure local to save all the application instead of having to hunt down a recorded call. Pros It makes it easier to receive the credit applications from clients digitally verses over the phone. Cons The credit application form allows clients to leave out important information that’s needed for a credit decision from a bank which means we have to call and get the information. At that point we might as well just get the whole thing over the phone. Also, the number of users allowed access to the program causes problems for being able to pull the info late at night when the people are gone for the day. Review Source SH Sean H. Inventory coordinator Automotive Used the software for: 2+ years ### "Dealertrack could be easier" September 20, 2022 3.0 Dealertrack is middle of the road software that is somewhat easy to use. Pros Entering inventory is easy. Connecting to our site is easy. Cons Design and layout of some features is not easy, visually appealing. Review Source VR Verified Reviewer ACCOUNTS PAYABLE/PAYROLL Automotive Used the software for: 2+ years ### "DEALERTRACK" February 15, 2019 5.0 Pros DEALERTRACK IS VERY USER FRIENDLY AND I LIKE ALL THE REFERENCE MATERIAL AVAILABLE. Cons I DO NOT LIKE THE FACT THAT IS SOME REPORTING YOU CAN'T REFERENCE TWO YEARS TOGETHER. YOU HAVE TO PRINT EACH YEAR SEPARATELY. Review Source PB Paul B. Parts Manager Automotive Used the software for: 2+ years ### "Dealertrack DMS" June 24, 2022 4.0 Overall I like the program. Right now I only use it to do inventories. The inventory program is 1 of the best but could use some minor improvements. Pros The program is not overly complicated and easy to use overall Cons Sometimes the features are a little basic. Switched from [ERA-IGNITE](https://www.capterra.com/p/65169/ERA/) Job change Review Source NB NICHOLAS B. owner Automotive Used the software for: 2+ years ### "Dealertrack ELT Services" April 12, 2017 5.0 I was first introduced to Sue Phillips and her team at Dealer Track back in December 2016. I was trying to help a fellow Dealer obtain his ELT # for the state of Arizona. I noticed that at that time Dealer Track was experiencing a bit of a staffing challenge, however, the level of support I was getting was phenomenal!! Sue and her team worked around all obstacles including the shortage of resources available to complete the process. 3 months later I obtained my dealer license, I remembered how professional the team at Dealer Track was, so I decided implement my ELT# with Sue and her team. I made the right choice!! Sue and her team were able to complete the entire process start to finish in record time. Thanks again for Stepping up and helping our new Dealership. Time is money, and DealerTracks speed and efficiency definitely contributed to our overall bottom line profitability.. I would rate this as Best In Class Industry Service!!! Nick Buzzetta AZ Auto Connect Review Source ZP Zack P. Inventory Purchaser Automotive Used the software for: 2+ years ### "Must have" June 2, 2022 5.0 Pros Easy of use. Organized. Easy to visually look at inventory. Feeds data to various websites with minimal hiccups and reliable. Cons User interface is somewhat outdated and needs a fresh look. Easier ways to search for inventory. Review Source AF Anthony F. Online Merchandiser Automotive Used the software for: 2+ years ### "Service Writing" May 26, 2021 5.0 DMS helps with our business by allowing us to use a time clock to clock in and out for the day, it also helps with writing and booking RO's and overall it helps streamline our process a bit better than it has been in the past. Pros After the initial learning curve, things are pretty straight forward. The thing I like most is being able to streamline processes in our company that used to take up infinitely more time than they do now. Cons Some features that can be approved on is menu placement for shortcuts when working within workflows. Also being able to edit tickets that have been booked and make amends if need be. Review Source LH Liz H. HR Automotive Used the software for: 2+ years ### "User Friendly Business Softwarw" February 26, 2021 5.0 Amazing customer service and support. It is easy to get an real live person on the line to walk you through any issue. Overall, I am very pleased and glad my company chose Dealertrack. Pros I love how diverse the functionality of Dealertrack, from tracking employee activity to streamlining processes this is a tremendously helpful tool Cons Dealertrack has "married" with so many other systems, we have long term employees with multi-profiles as a result. It would be great if there was an automated process to merge the systems to create a better user experience as the platform expands. Review Source CJ Chad J. GM Automotive Used the software for: 1-2 years ### "Switched from Reynolds" November 29, 2021 4.0 Pros It is point and click, very easy to use. Everyone can be proficient from day one Cons Has an occasional gremlin where a trade in will show up sold to the customer who murchased Switched from [ERA-IGNITE](https://www.capterra.com/p/65169/ERA/) The cost savings was too much to not try Review Source MC Melissa C. Sales and finance Automotive Used the software for: 2+ years ### "Best DMS I've Used!" January 11, 2022 5.0 Pros I love how easy Dealertrack DMS is for our used car lot. We use it daily to track our inventory and submit finance deals through outside lenders. The documents provided are very helpful for our business as well. Its very easy to learn! Cons Nothing that I do not like about Dealertrack DMS Review Source SD Steven D. Salea manager Automotive Used the software for: 2+ years ### "Tragic update " December 17, 2020 1.0 I've been using dealtrack for 15 plus year's and previously loved it, however after the change i absolutely hate it and will be looking into other options like RouteOne Pros Absolutely NOTHING, the ONLY thing this update did was get me to look into RouteOne! Cons There is absolutely nothing i like about it, WHY would you change something that wasn't broken and user friendly? I don't get it, so i will be looking into other options! Reason for choosing Dealertrack DMS This is more like why I'm leaving dealertrack not why i chose them, there new platform is absolute trash! Review Source tB tracy B. co owner Automotive Used the software for: 2+ years ### "great program for a smaller company" February 9, 2021 5.0 ability to pull credit and generate applications with access to many lenders at one time is priceless, and easy to complete deals from start to finish regarding financing Pros ease of use, information available anytime at my fingertips,. Loved the ability to communicate with lenders directly from site. ability to save and store deals. all compliance material available at your fingertips. Cons a little difficult to move from one deal to another without saving information first, but overall I am well satisfied with product Review Source BM Britney M. Digital Advertising Marketing and Advertising Used the software for: 2+ years ### "Second Best of Lender Submission Platforms" December 3, 2019 4.0 Overall, it is an easy to use, And more importantly, easy to train platform. However, it lacks in the overall non pay-to-play capability in relation to it's peers. Pros It is very easy to train employees to use and is esthetically appealing. Also, its integration with other products, specifically its DMS, is second to none. Cons It is limited. You have to pay for everything. It has limited internal capabilities. Very expensive. No captive has partnered with them to mitigate said costs. Review Source AK Adam K. Finance Manager Automotive Used the software for: 2+ years ### "Good tool but not great" December 18, 2019 5.0 Dealertrack is mandatory for my job. The dealership has been using it since before I started working here. Its old school and could use a facelift. I hear they're coming out with a unify system but we'll see if it is much of an improvement. Pros It allows me to accomplish most of my daily tasks without much headache Cons The user interface isn't great. It could be so much better. Some parameters should be automatic. In the forms section the scroll function is weird and everything seems very old school. Review Source Similar Products Featured ## Related categories [Auto Dealer](https://www.capterra.com/auto-dealer-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.