# Page 3 | Dealertrack DMS Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Dealertrack DMS the right Auto Dealer solution for you? Explore 116 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/100994/Dealertrack-DMS/reviews --- Dealertrack DMS 4.4 (116) [View alternatives](https://www.capterra.com/p/100994/Dealertrack-DMS/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Dealertrack DMS ## Showing most helpful reviews Showing 51-75 of 116 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use TW Tabitha W. General Manager Used the software for: 2+ years ### "I love being able to have all my lenders in one place! " July 13, 2018 5.0 I couldn't imagine the F&I process without it! Pros I love that Dealertrack integrates with my other DMS software and I can seamlessly send apps to all of my chosen lenders. Counter offers are made right there and all within minutes. It shortens the car buying process for customers and F&I. Cons There is a little bit of a learning curve when you first start. But the staff is very helpful and will help you get the most out of the system. Review Source NF Nick F. Used Car Assistant Manager Automotive Used the software for: 2+ years ### "Customer Support for Printers - Hit or Miss" May 17, 2021 5.0 Pros Their customer support for troubleshooting with printers can be great. When you get a truly qualified support specialist, they really take the time to make sure your issue is resolved. Cons Unfortunately when their customer support is lacking knowledge or wiliness to take the time to listen it can put a sour taste in your mouth. Review Source JR John R. General Sales Manager Automotive Used the software for: 2+ years ### "DealerTrack is a must!" April 20, 2020 5.0 Overall my experience with DealerTrack has been great! Pros They consistently stay up to date and on top of their platform. Cons Does not show ltv and other things while submitting like some competitors. Alternatives considered [RouteOne](https://www.capterra.com/p/147575/RouteOne/) Reason for choosing Dealertrack DMS I use both honestly. Review Source JM Jesse M. Webmaster Automotive Used the software for: 2+ years ### "Dealertrack is one of the leading full auto dealer solutions companies." December 28, 2017 5.0 Pros Uptodate tech. Great source of options. Dealertrack as a company is very productive in their operations. Cons Regarding the child company Dealer.com: Customer support has many breaks in communication between support reps and techs. The background coding environment used antiquated code. It takes way to long to resolve minor issues. Promises are often made yet are not fulfilled. Review Source MH Mikelle H. Cookie Decorator Consumer Goods Used the software for: 6-12 months ### "Didn't love, didn't hate it. " December 28, 2018 3.0 Overall it was alright. It wasn't terrible, but as a receptionist who does a lot of paperwork for a dealership, I would have appreciated an easier to navigate system. Pros I used dealertrack as a receptionist for a car dealership for about a year. Once you know where everything is and what numbers and info to put where, it's a really easy program to use for a dealership needs. I was able to get fast and get salesmen and managers reports they needed very quickly! Cons This program looks very dated. It's also almost impossible to find things on your own. I went through a couple days of training to learn how to navigate the software and for the next few weeks I had to reference cheat sheets I had made or ask questions. Review Source AF AMIE F. CUSTOMER SUPPORT SPECIALIST Automotive Used the software for: 2+ years ### "Great Product" September 23, 2020 5.0 It has been a great experience. It was easy to set up and implement. It was easy to get all of our sales team on board Pros This product is very easy to use, which ultimately makes my job easier. Their customer service is very helpful as well Cons There have been several times my leads have gotten "stuck" and i have had to call to get them taken care of. It doesn't happen often. Review Source DW Dustin W. Operations Manager Automotive Used the software for: 2+ years ### "Dont Do It" March 3, 2020 3.0 Choose something else, you will be glad you did. Pros Widely used in Auto industry, same parent company as various other softwares important in the automotive sector. Cons Very antiquated interface and apparently no intention to upgrade. Printer set up is like the davinci code. Customer support is terrible. Not designed for an independent dealer, only OEM's. Review Source BM Babs M. Office Manager Automotive Used the software for: 2+ years ### "Very easy to manuver" May 26, 2021 5.0 Its a time saver for sure. And its so easy to learn even if youve never used it before. Pros I love to be able to access the different financial institutes for payoffs, you cant image how much time this saves. Cons I would love it if more banks signed up with them. It gives you easy access without ever having to pick up the telephone and hold on for 20 minutes. Reason for choosing Dealertrack DMS n.a. Review Source SH SHARON H. Sales Automotive Used the software for: 2+ years ### "I use this everyday and it's great!" September 13, 2019 5.0 Keeps inventory and pricing up to date with little or no effort. It's a great product that we use everyday Pros It's easy to use and keeps track of inventory and leads in a comprehensive manner. You can make as many quotes as you need. Cons I wish the font and colors were darker because we have a hard time seeing the screen sometimes. Great product though. Review Source TG Tami G. owner Automotive Used the software for: 2+ years ### "Fast for Funding deals" July 14, 2022 5.0 Pros Super easy to use especially for uploaded deals and stips Cons Not very mobile friendly, very hard to log in with a mobile device Review Source DE Dan E. owner Automotive Used the software for: 2+ years ### "Great company with great products and people" September 29, 2020 5.0 Free product that is simple to use. I use it for finance applications. Pros The product caters around the auto industry in all ways. It's consistently getting better by the day. Cons Certain software glitches with all the new additions they have been making. The problem is dealing with the IT support in India. Reason for choosing Dealertrack DMS It was free. Review Source JB John B. Delivery Coordinator Automotive Used the software for: 2+ years ### "Dealertrack, good but some faults" August 6, 2019 4.0 I have found that overall this is a good platform. I like the overall UI and ease of use. Pros I like that I have become accustomed to all of the features and its ease of use. Being a daily user I need something that functions properly so I can work efficiently. Cons Sometimes the software can crash with some regularity. Review Source MC Michael C. Porter Automotive Used the software for: 2+ years ### "Very Helpful" May 12, 2021 5.0 Overall my experience with dealertrack dms has been super satisfactory, especially with the customer service side of things. Pros Dealertrack DMS is very easy to use, as well has great helpful customer service as well as superior hospitality. Cons Don't think I can think of any issues with the software due to its simplex. Review Source TD Tony D. Internet Sales Manager Automotive Used the software for: 2+ years ### "DealerTrack DMS " September 28, 2020 5.0 Overall a great tool for those who work in the automotive industry Pros I use this daily in my work and it helps me with internet sales. Can track customers and work my leads easily. Cons Can be veryyy slow at times. Won't allow me to log on. The function commands are confusing at times. Review Source Jon L. Sales & Marketing Director Automotive Used the software for: 1-2 years ### "The better choice." August 15, 2019 5.0 Great software in addition to another that worked hand-in-hand together. Customer Service was outstanding with quick to be connected and superb service with focus on the customer. Pros I used Dealertrack at a Ford Dealership as Service Writer and found it easy to operate and navigate. Cons A glitch in the system prevented codes to be properly read. Found out later that it needed a software update, which fixed the problem. Review Source LS Linda S. Owner Automotive Used the software for: 2+ years ### "easy to use " April 10, 2018 5.0 saves time. availability of finding new lenders Pros it sends all the information needed to several financial institutions therefor saving us time and money. Cons not all financial institutions are available or integrated with the software . Unable to fax credit applications Review Source LB Larry B. Service Director Automotive Used the software for: 2+ years ### "System Down AGAIN!!" July 11, 2019 1.0 Pros Cheap alternative to the big dogs (ADP, REYNOLDS, ect) Cons System is always going down and running slow. Ridiculous to run a business this way. Review Source VR Verified Reviewer Parts Manager Automotive Used the software for: 6-12 months ### "Mostly Happy with Dealer track." April 17, 2019 4.0 Our dealership has been using Dealertrack for 6 months after converting from Reynolds and Reynolds. Dealertrack is alot easier and more intuitive. I'm told we are also saving a bunch of money for switching. All features seem to be included, instead of paying for each individual features like Reynolds. Pros Easy to use. Has more current features after converting from Reynolds and Reynolds. Way cheaper as well. Cons Seems to be lacking some features that are present in other areas of the software. Suggestions need to have at least 50 votes before Dealertrack will even look at it. Review Source PR Paul R. GM Automotive Used the software for: 2+ years ### "Great product!" July 16, 2019 5.0 We live it at the dealership Pros Easy of use. Simply and easy. I like it because it’s a self taught product. Cons Nothing really negative to say. It’s a easy product to use. Review Source dE debra E. IM Automotive Used the software for: 2+ years ### "Where would we be without it?" December 4, 2018 5.0 Pros Easy to use how multi abilities to book out, and save inventory works great with DMS Cons Just that I cannot integrate with our OEM product (as of yet) Review Source CB Casey B. Internet Manager Automotive Used the software for: 2+ years ### "Great Product For Finance" December 6, 2016 5.0 Easy to use software that allows us to get the customer approved on the spot. We have hooked up with 35 lenders and that's just the starting point! Pros Very easy to use Cons none Review Source LO Lynn O. SERVICE WRITER Automotive Used the software for: Less than 6 months ### "DealertrackDMS Works For Us!" June 29, 2022 5.0 Tracking multiple vehicles across multiple locations within the state is wonderful. Takes a good while to learn the system in a comprehensive way, but works extremely well when you do Pros Easy to build tickets for clients and to put parts on tickets. Very customizable Cons Too bulky a process for easy retail sales Review Source VR Verified Reviewer Finance manager Automotive Used the software for: 2+ years ### "Couldn’t live without it " May 20, 2019 5.0 Pros Love that all my banks can receive the application with a click Cons I love everything about it almost never have any problems Review Source CL CHRIS L. GENERAL MANAGER Automotive Used the software for: 2+ years ### "DEALERTRACK REVEIW" July 25, 2019 5.0 Pros THE EASE OF SUBMITING APPLICATIONS TO MY DIFFERENT LENDERS. Cons I HAVE NO COMPLAINTS ABOUT THIS SOFTWARE. Review Source CS Cindy S. Service Manager Automotive Used the software for: 1-2 years ### "Super easy and inexpensive" April 8, 2017 5.0 Very robust reporting, customization, and integrates with everything easily. I don't know why dealers always think they have only two options Pros Simple to use and train new staff on Cons I wish the working area of the screen were bigger and maximized the whole length of your monitor Review Source Similar Products Featured ## Related categories [Auto Dealer](https://www.capterra.com/auto-dealer-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.