# Page 4 | Dealertrack DMS Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Dealertrack DMS the right Auto Dealer solution for you? Explore 116 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/100994/Dealertrack-DMS/reviews --- Dealertrack DMS 4.4 (116) [View alternatives](https://www.capterra.com/p/100994/Dealertrack-DMS/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of Dealertrack DMS ## Showing most helpful reviews Showing 76-100 of 116 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use BB Brad B. Analyst Accounting Used the software for: 1-2 years ### "Dealertrack" May 2, 2019 4.0 Pros Able to create reports that I can export to Excel Cons Having to Join different reports in Advanced Reporting so that they communicate with each other. Also I have had this crash multiple times a week Review Source BR Ben R. Sales Manager Used the software for: 2+ years ### "Great DMS" November 17, 2017 5.0 Pros Easy to use for our business office managers and our office staff. Great program that helps track incentives. Cons Cost is a little higher than others but we dont mind paying a little extra to get such a great and easy to use product Review Source CE Clifton E. Finance Manager Automotive Used the software for: 2+ years ### "Dealer Track is an excellent CRM tool to have when your preparing a new deal for financing structure" May 1, 2018 5.0 Great for utilizing your customers information for a deal structure, pulling credit and expediting your deal to all the Banks and Credit Unions you use for approvals. Pros Great for utilizing your customers information for a deal structure, pulling credit and expediting your deal to all the Banks and Credit Unions you use for approvals. Cons Unfortunately, not all Banks or Credit Unions use the Dealer Track platform. And you have to be established with a Bank or Credit Union to expedite a deal to. It would be nice if the system had Financial Institutes on their platform to help out Independent Dealers. Review Source SS Samantha S. Internet Manager Automotive Used the software for: 1-2 years ### "Great DMS Service" December 7, 2016 5.0 This DMS is very simple to use and is great for any dealership. I have used this DMS in a few dealerships that I have worked for! Pros Reasonable rate, Great DMS, better than any I have used Cons none Review Source DH David H. Service manger Automotive Used the software for: Less than 6 months ### "Worst dms ever " November 27, 2022 1.0 Horrible Pros Nothing to like absolutely awful It is like playing ps5 and then switching to Atari Cons Everything it has to offer can be done in other systems so much more efficiently Review Source LT Lee T. District Manager Information Technology and Services Used the software for: 2+ years ### "Great software for all dealerships" October 26, 2018 5.0 Every support call when setting up a dealership has been painless and gets resolved quickly. Their support team follows up on projects to make sure they are completed on time. Pros As an IT professional, I support many dealerships and they all run Dealertrack. Their customer support is top notch and any issues get resolved after one phone call. Cons I do not have any cons for Dealertrack. The honestly are the best around Review Source KW Kelsey W. Business Development Automotive Used the software for: 6-12 months ### "Easy to use " January 2, 2020 5.0 Easy to use, all dealings with customer service have been helpful. Pros Very easy to use and makes my job easier. Customer service is great and very helpful. Would recommend. Cons I wish you could upload more than 1 picture automatically (besides stock photos) within inventory plus. I’ve been told this cannot be done. Review Source LI Louis I. Manager Automotive Used the software for: 2+ years ### "Dealertrack update" December 5, 2018 4.0 Pros The new update is easy to pull a credit report and customer information. Cons Very very difficult for the inventory to be updated and merged with the application. Review Source TM Tracy M. Office Manager Automotive Used the software for: 1-2 years ### "Dealertrack works great!" November 22, 2022 5.0 I've had no problems using it- l've had great customer service, they're always available to answer questions and help you get through the apps! Pros I can get my credit report and submit credit app all in same place! Multiple options for lenders in one site! Cons It can get confusing if you're not trained how to input the taxes and extra fees. Reason for choosing Dealertrack DMS Our new lender uses them exclusively Review Source BG BRIAN G. general sales manager Automotive Used the software for: 2+ years ### "extremely easy to use and very helpful" August 9, 2018 5.0 Pros extremely multi faced many things can be going on at the same time Cons I have been using Dealertrack for a while i really like thats dms Review Source cF chris F. internet director Automotive Used the software for: 2+ years ### "dealership simplified" November 7, 2016 5.0 this product has stream lined our business and the way we do all of our daily tasks, has made selling a car a lot easier with everything in one location Pros simplicity Cons na Review Source TB Trisha B. Reception Automotive Used the software for: 1-2 years ### "Dealertrack" May 31, 2021 5.0 Very handy tool to stay informed and organized. Pros Dealertrack keeps hundreds of customers organized. Making it easy to get the information needed quickly. Also keeps each employee with different schedules informed on the progress of each customer so everyone is informed and has the correct information. Also keeps a record of each customer, loan information and lender information all in one place. Cons There isn't much that I don't like about the software. I know it does a lot more than I even use it for. If I have to give a con the only thing I can think of is that the password needs to be changed often and when using multiple programs and software it gets annoying to change all the passwords so frequently but that's just a small thing that takes an extra 30 seconds. Review Source AW Ashleigh W. Receptionist Automotive Used the software for: 6-12 months ### "Dealertrack" February 11, 2019 5.0 Overall the software is good, efficient, and easy to use Pros Easy to use, secure. Good for anyone in the office to use. Cons Sometimes logging in takes a while or won't bring you directly to the home screen. Review Source MF Mark F. Owner Automotive Used the software for: 6-12 months ### "Easy to use and track deals" July 18, 2019 5.0 Pros It links well with our banks and is easy to track deals from start to finish. Cons No cons at this time. It is easy to navigate and they are good at keeping you informed. Review Source VR Verified Reviewer Barista Retail Used the software for: Less than 6 months ### "Dealertrack" September 18, 2018 3.0 Pros Pretty easy to use and learn the software Cons I hate that you have to take extra steps if you want multiple tabs open at once Review Source DC Dan C. Manager Automotive Used the software for: 1-2 years ### "As Easy As Fill In The Blanks" November 4, 2022 5.0 Pros Financing can be complicated, but this makes the whole process very simple. Cons No real negatives to speak of, very smooth experience. Review Source SW Shane W. Service Manager Automotive Used the software for: 6-12 months ### "Great company" April 18, 2017 5.0 It has been a pleasure working with them. Very little issues with day to day use. Fast service if there is an issue. Pros Easy to use. Cons Not a lot of options Review Source VR Verified Reviewer Vp Marketing Automotive Used the software for: 1-2 years ### "Not a Fan" July 23, 2019 3.0 Pros Great for very small dealerships to be able to get going and offer financing as well as manage customers Cons very little customer support. No real APIs, no customization, very slow, difficult to use. Not modern and will not work with most other softwares. Review Source SC Sarah C. Manager Automotive Used the software for: 1-2 years ### "To eachs is own" July 20, 2019 4.0 I never had a bad experience with them. Pros The product is good depending on which banks you use. We used it a lot in the past, got away from it for many years, and slowly started using it again. Pretty simple to use customer service is pretty descent. Cons It’s limited to which banks you can use. Review Source Kevin G. Used the software for: ### "Great Product for F&I" December 6, 2016 5.0 Dealertrack is a must have software for any dealership. Makes F&I easy and integrates all of our aftermarket sales products. eMenu is a great additional tool that makes up-selling effortless. Review Source Richard I. president Automotive Used the software for: ### "Dealers DMS" February 26, 2017 5.0 One of the better DMS systems out there but pricey for Independents, more for your money with Dealercenter. Pros Ease of navigation Cons price Review Source BC Bridgette C. Receptionist Automotive Used the software for: 6-12 months ### "Great program" March 4, 2020 5.0 Super easy and user friendly! Would recommend to other dealers Pros The program is so easy to use and navigate! If you can’t remember codes it gives you a drop down to help! DMS support is super helpful Cons There’s nothing we dislike about dealertrack! It’s a great program! Review Source VR Verified Reviewer Financial Center Manager Financial Services Used the software for: Less than 6 months ### "Interesting concept but not as helpful as I thought" June 12, 2018 3.0 Pros I worked with a car dealership and though this was helpful it was different from what I was accustomed to. I think it is fairly standard software though. Cons I did not like that there were not standard email templates to contact clients. This would have made things faster and easier. Review Source TD Tara D. Admin/Sales Automotive Used the software for: 2+ years ### "Great!" April 10, 2019 5.0 Dealertrack has been great for the automotive business. Most finance companies are using this software. It is easy to use and a great way to be able to connect with all of your finance companies with a single website. Pros Easy to use and set up, able to connect with all of your finance companies in one software. Cons They should continue to grow and work with more banks. Review Source JB Joey B. Owner Automotive Used the software for: 6-12 months ### "Quality product " October 31, 2019 4.0 Good software functional easy to use. expensive for suite Pros The modern design is easy to use. Great fiction and integration. Easy to learn. Web based is always the most desireable Cons Dealer track and it's suite are usually pretty expensive. The dms, marketing and credit software together are more than a lot of independent Review Source Similar Products Featured ## Related categories [Auto Dealer](https://www.capterra.com/auto-dealer-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.