Right On Interactive

Customer Lifecycle Marketing

4 / 5 3 reviews

Who Uses This Software?

ROI Customer Lifecycle Marketing offers B2B marketers sophisticated marketing automation software to win, keep, and grow more high-value customers.

Average Ratings

3 Reviews
  • 4 / 5
  • 3.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
  • Pricing Details
    Annual and monthly subscriptions available.
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Live Online
    In Person
  • Support
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Right On Interactive
  • www.rightoninteractive.com
  • Founded 2006
  • United States

About Customer Lifecycle Marketing

ROI Customer Lifecycle Marketing software transforms the way marketers nurture business relationships - from initial contact to brand advocacy. The ROI "software-as-a-service" (SaaS) solution helps companies win and retain more customers, optimize marketing effectiveness, and maximize the lifetime value of customers. ROI marketing automation solutions include campaign management, email marketing, lead nurturing, customer nurturing, and lead management.

Customer Lifecycle Marketing Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Action Management
  • Analytics
  • Customer Segmentation
  • Dashboard
  • Feedback Management
  • Knowledge Management
  • Multi-Channel Collection
  • Sentiment Analysis
  • Survey Management
  • Text Analysis
  • Trend Analysis
  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Customer Lifecycle Marketing Reviews

Difficult to implement, but powerful if leveraged appropriately.

Apr 14, 2017
2 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not

Pros: It gives you really great data and really powerful automation options that aren't available on most platforms. Their lead-scoring functionality is the best in the industry in my opinion.

Cons: Difficult to implement, messy when set up poorly. You need an expert at the helm.

Overall: I've used Right On's email software and I found it a little more difficult than average email platforms to implement. Once implemented, however, its lifecycle automation process is very powerful and one of my favorite ways to tackle marketing automation.

ROI Customer Lifecycle Marketing

Oct 05, 2010
4 / 5
Ease of Use
5 / 5
Customer Support

Pros: With the ROI Customer Lifecycle Marketing tool, we're able to automate important contacts with our customers. Based on customer behavior or status, the tool allows us to trigger email messages which drive customers to make repeat shopping visits to our stores.

Cons: None that I can think of.

Overall: I highly recommend ROI's Customer Lifecycle Marketing tool, as well as the expert services provided by the Right On Interactive team.

Fantastic marketing automation that covers entire customer lifecycle

Oct 04, 2010
5 / 5
Ease of Use
5 / 5
Customer Support

Pros: One of the best features that differentiates Right On from the rest of the competition (like Eloqua, Marketo) is their focus on the entire customer lifecycle. Their service is not simply a pre-sale lead gen machine - it's a true marketing automation system that allows us to dynamically engage with prospects AND customers based on who they are (fit) and what they do (engagement) at any phase in their lifecycle.

Cons: Nothing worth noting

Overall: Right On Interactive is a small but growing team of smart marketers who "get it". From pre-sale all the way through close and onto support, they're an ideal partner: always knocking themselves out to provide the best experience possible.

I just reviewed what I wrote - sounds like I'm being paid by the company :-) I'm not; simply a fan of their great service, great value and great results. One of our primary goals is to drive advocacy - Right On Interactive has become a required/key component in achieving this goal.

Happy to accept calls/emails to discuss Right On Interactive further.