# Customer Lifecycle Marketing Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Customer Lifecycle Marketing Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more.

Source: https://www.capterra.com/p/101669/Customer-Lifecycle-Marketing

---

# 

 Customer Lifecycle Marketing Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Customer Lifecycle Marketing

## What is Customer Lifecycle Marketing?

ROI Customer Lifecycle Marketing software transforms the way marketers nurture business relationships - from initial contact to brand advocacy. The ROI "software-as-a-service" (SaaS) solution helps companies win and retain more customers, optimize marketing effectiveness, and maximize the lifetime value of customers. ROI marketing automation solutions include campaign management, email marketing, lead nurturing, customer nurturing, and lead management.

## What is Customer Lifecycle Marketing used for?

[Customer Experience](https://www.capterra.com/customer-experience-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)

Overall rating

Based on 4 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$300

Per User, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Customer Lifecycle Marketing?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.rightoninteractive.com&name=Customer Lifecycle Marketing)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Customer Lifecycle Marketing

4.3 (4)

VS.

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting Price

$300

Per User, Per Month

Starting Price

$14.99

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.8 (4)

Ease Of Use

4.5 (907)

Value For Money

4.0 (2)

Value For Money

4.7 (826)

Customer Service

5.0 (4)

Customer Service

4.8 (846)

## Customer Lifecycle Marketing alternatives

[4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$61.00

Per User, Per Month

[4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting price

$9.00

Per User, Per Month

[4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

[4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting price

$12.00

Per User, Per Month

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Autoresponders

Create and automatically send premade copy in response to customer messages

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

CAN-SPAM Compliance

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Channel Management

Manage various distribution channels, build relations with channel partners, and track their performance

Contact Database

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Customer Lifecycle Marketing 40 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Create and automatically send premade copy in response to customer messages

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Manage various distribution channels, build relations with channel partners, and track their performance

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Process of dividing customers into groups based on common characteristics

Tool to send questionnaires to customers to gauge feedback

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Plan, execute, and analyze email marketing campaigns

Create and send email blasts/campaigns

Predefined actions automatically performed on the occurance of specific events

Store and manage images

Create landing pages or online forms designed to capture new leads and prospects

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Score a lead on their quality or likelihood to buy based on certain behaviors

Manage contacts across multiple mailing lists

Automate workflows and trigger campaigns based on customer actions

Optimize content to ensure it is easily accessible for mobile users

Manage multiple campaigns in one system

Collect information from multiple sources

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Identify, track, and respond to negative feedback

Adjust communications based on previous interactions or personal preferences

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)

Group leads or contacts based on their specific characteristics

Manage campaigns and track engagement for marketing efforts across social media channels

Add or remove subscribers from mailing lists

Create and administer polls and surveys

Create, save, and re-purpose templates for emails, forms, etc.

Monitor activity of individuals who visit your website using cookies

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.5 (2)

4.5

Based on 2 reviews

## Pricing

Value for money

4.0 (2)

Basic

$300.00

Per User,Per Month

Value for money

4.0 (2)

4.0

Based on 2 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (4)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (4)

5.0

Based on 4 reviews

## User reviews

Overall rating

4.3

Based on 4 reviews

Filter by rating

5(2)

4(1)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

Juan Cesar G.

Freelance Programmer

Marketing and Advertising

### "excellent program to complement our online marketing strategy"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

August 6, 2018

With Customer Lifecycle Marketing I have achieved loyalty and development of many potential clients.

Pros

I really like this program because it focuses on retaining, loyalty and developing potential customers (prospects) something that most marketing programs ignore, thanks to this we can accompany the user during their life cycle and have more possibilities for new business .

Cons

It's a great program but I think the price of the software is a bit expensive.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

TH

Tim H.

Marketing Director

Marketing and Advertising

### "Difficult to implement, but powerful if leveraged appropriately."

3.0

Overall Rating

3.0

3.0

Ease of Use

2.0

2.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

April 14, 2017

I've used Right On's email software and I found it a little more difficult than average email platforms to implement. Once implemented, however, its lifecycle automation process is very powerful and one of my favorite ways to tackle marketing automation.

Pros

It gives you really great data and really powerful automation options that aren't available on most platforms. Their lead-scoring functionality is the best in the industry in my opinion.

Cons

Difficult to implement, messy when set up poorly. You need an expert at the helm.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

BL

Bo L.

Communications Manager

### "ROI Customer Lifecycle Marketing"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

0.0

0.0

Customer Service

5.0

5.0

Likelihood to Recommend

0/10

October 5, 2010

I highly recommend ROI's Customer Lifecycle Marketing tool, as well as the expert services provided by the Right On Interactive team.

Pros

With the ROI Customer Lifecycle Marketing tool, we're able to automate important contacts with our customers. Based on customer behavior or status, the tool allows us to trigger email messages which drive customers to make repeat shopping visits to our stores.

Cons

None that I can think of.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DM

Dave M.

E-Marketing Manager

### "Fantastic marketing automation that covers entire customer lifecycle"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

0.0

0.0

Customer Service

5.0

5.0

Likelihood to Recommend

0/10

October 4, 2010

Right On Interactive is a small but growing team of smart marketers who "get it". From pre-sale all the way through close and onto support, they're an ideal partner: always knocking themselves out to provide the best experience possible. I just reviewed what I wrote - sounds like I'm being paid by the company :-) I'm not; simply a fan of their great service, great value and great results. One of our primary goals is to drive advocacy - Right On Interactive has become a required/key component in achieving this goal. Happy to accept calls/emails to discuss Right On Interactive further.

Pros

One of the best features that differentiates Right On from the rest of the competition (like Eloqua, Marketo) is their focus on the entire customer lifecycle. Their service is not simply a pre-sale lead gen machine - it's a true marketing automation system that allows us to dynamically engage with prospects AND customers based on who they are (fit) and what they do (engagement) at any phase in their lifecycle.

Cons

Nothing worth noting

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)