Right On Interactive

Customer Lifecycle Marketing

4.5 / 5 2 reviews

Who Uses This Software?

ROI Customer Lifecycle Marketing offers B2B marketers sophisticated marketing automation software to win, keep, and grow more high-value customers.


Average Ratings

2 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $300.00/month
  • Pricing Details
    Annual and monthly subscriptions available.
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Right On Interactive
  • www.rightoninteractive.com
  • Founded 2006
  • United States

About Customer Lifecycle Marketing

ROI Customer Lifecycle Marketing software transforms the way marketers nurture business relationships - from initial contact to brand advocacy. The ROI "software-as-a-service" (SaaS) solution helps companies win and retain more customers, optimize marketing effectiveness, and maximize the lifetime value of customers. ROI marketing automation solutions include campaign management, email marketing, lead nurturing, customer nurturing, and lead management.


Customer Lifecycle Marketing Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Action Management
  • Analytics
  • Customer Segmentation
  • Dashboard
  • Feedback Management
  • Knowledge Management
  • Multi-Channel Collection
  • Sentiment Analysis
  • Survey Management
  • Text Analysis
  • Trend Analysis
  • Auto-Responders
  • Behavior Driven Rules
  • Bounce Tracking
  • CAN SPAM Compliance
  • Click-Through Tracking
  • Contact Database
  • Drip Campaigns
  • Event Triggered Email
  • Image Library
  • Mailing Frequency Limits
  • Mailing List Management
  • Multi-Variate Testing
  • Newsletter Management
  • Spam Check
  • Subscribe / Unsubscribe
  • Survey Management
  • Template Management
  • Unsubscribe Database
  • WYSIWYG Email Editor
  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Customer Lifecycle Marketing Reviews

ROI Customer Lifecycle Marketing

Oct 05, 2010
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Pros: With the ROI Customer Lifecycle Marketing tool, we're able to automate important contacts with our customers. Based on customer behavior or status, the tool allows us to trigger email messages which drive customers to make repeat shopping visits to our stores.

Cons: None that I can think of.

Overall: I highly recommend ROI's Customer Lifecycle Marketing tool, as well as the expert services provided by the Right On Interactive team.

Fantastic marketing automation that covers entire customer lifecycle

Oct 04, 2010
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Pros: One of the best features that differentiates Right On from the rest of the competition (like Eloqua, Marketo) is their focus on the entire customer lifecycle. Their service is not simply a pre-sale lead gen machine - it's a true marketing automation system that allows us to dynamically engage with prospects AND customers based on who they are (fit) and what they do (engagement) at any phase in their lifecycle.

Cons: Nothing worth noting

Overall: Right On Interactive is a small but growing team of smart marketers who "get it". From pre-sale all the way through close and onto support, they're an ideal partner: always knocking themselves out to provide the best experience possible.

I just reviewed what I wrote - sounds like I'm being paid by the company :-) I'm not; simply a fan of their great service, great value and great results. One of our primary goals is to drive advocacy - Right On Interactive has become a required/key component in achieving this goal.

Happy to accept calls/emails to discuss Right On Interactive further.