Pros: ad2action provides me a single system that ties the landing page, my lead forms, automatic email responders, evergreen marketing, CRM, credit card processing and so much more into an easy to use package. When I setup ad2action I was able to eliminate 5 other vendors I was using to perform the same job. I love this company, their products and how well they understand exactly what I need in my business. I love the fact they keep it simple. Their tools are easy and intuitive to use! Anybody can setup and be online in minutes.
Cons: With any software there are things that you wished it contained. While ad2action meets most my needs I would like to be able to tie their system to my salesforce.com account. I spoke with them about this and they told me they are working on an integration and should have it completed by January 2011. If they are able to do this, I see no reason why any company out there regardless of their background should not give this product a try.
Overall: Take that leap of faith and get this product.
Don't let fear of the unknown stop you. Learn as you go.
There is a little learning curve but it is worth the price you will pay.
I looked at their competition and they charge $1200 a month for a similar service. Ad2action is around $30-$50 a month not a bad price for a business owner wanting to generate new business.