Who Uses This Software?

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).


Average Ratings

201 Reviews

  • 4 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $900.00/month
    See pricing details
  • Pricing Details
    We price by "active contacts," not database size.
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Act-On Software
  • www.act-on.com
  • Founded 2008
  • United States

About Act-On

Act-On is a marketing automation platform that delivers innovation to empower marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from awareness and acquisition, through retention and loyalty. With Act-On, marketers can drive better business outcomes and maximize CLV.


Act-On Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • Activity Tracking
  • Campaign Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking
  • A/B Testing
  • Campaign Management
  • Drip Campaigns
  • Lead Capture
  • Lead Notifications
  • Lead Scoring
  • Lead Segmentation
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Act-On Reviews Recently Reviewed!


A strategic tool to build successful marketing campaigns

Nov 08, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Act-On's automation platform is intuitive, I like the way the menu is built, it's been made in a logical order so that when you move from one section to another, you go down the logical path to build automation.

The support team is great, they're efficient and patient ! There are many ways to find answers and tips; the Act-On community, the Act-On university, the online training courses, the webinars, everything is made for us to easily learn and efficiently use the platform.

Cons: Sometimes it takes us quite some times to do some simple tasks, for example when editing a step in an automated program, we have to wait a few seconds for the system to record what we edited and allow us to move to the next step. When there are many steps, it can become frustrating. Another example is when editing an image using Act-On editor, it can time many minutes before we can see the changes on the image where it's being used (in emails, landing page, etc). These delays can be a bit frustrating when you are working on a template and you can't finish it because some of the assets are still being processed by the system.

The marketing calendar is a bit confusing sometimes, I see messages that have not been sent marked as sent, and we can only have a month view unless we export the details.

Overall: Having a marketing automation tool such as Act-on is a really benefit to run successful marketing campaign. When we started using Act-On, we realized we were not as organized as we thought we were; It kind of "forced" us (in a positive way) to rethink our campaigns, how we built them and what we expected from them. We were able for the first time to really segment and target our audience. We saw a significant increase in our opening and click rates, we could trigger more interest by sending relevant content to our audience, and this led us to more qualified and interested leads.

This tool allowed us to track our audience and create reports on our tasks and projects such as events, webinars, digital campaign (including google adwords, social media posts, emails, website, landing pages). It is a must-have in our marketing tech-stack.

We would advise to really define your needs and do some benchmark; Act-On is a great tool to build segmentation, automated programs, nurturing programs and it can be integrated with many other tools, to create a great and efficient tech stack. It definitely is a tool worth having, but it requires to know where you want to go and what you want to achieve.

It took us a few months before understanding and mastering most of what you can do within the platform, and we're still learning. So be persistent and don't be afraid to "play with" and test the tool, it's totally worth it.

Vendor Response

by Act-On Software on November 15, 2018

Thank you for posting your review. It's always great to get customer feedback on what's appreciated and what could be improved upon. Thanks again!

Capterra loader

Buyer Beware!! Not a sophisticated system in the least

Oct 18, 2018
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Pros: Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Cons: Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday.

Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now).

Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

Overall: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

One of the Best Marketing Automation Programs I've Ever Used

May 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I liked everything about this software! It was truly an all-in-one deal. First of all, it integrated with our CRM (we used SugarCRM). The features related to this integration were: lead generation from our web forms, lead generation from our email campaigns, lead generation based on user action. It also pulled information in from our CRM, so any lead lists we created in our CRM (manually or automatically based on file status, etc) could be pulled into ActOn for campaigns.

Next, it integrated with our website - it also has the ability to design your own website within ActOn that allows for even more neat features. It tracked users across emails & webpages and the reports allowed us to drill down to specific geographical areas of activity, key words used, which pages they were on and for how long, etc. It also gave a numerical value (that you can custom set) to each action and at a certain point could put that contact into a sales cycle or send an alert to the sales team to reach out to them.

Lastly, the automated marketing feature was THE BEST. You have the ability to design a multi-faceted campaign that could run for a set amount of time, or indefinitely. What I found to be the cherry on top was that you could set actions for contacts who didn't do certain things (didn't click, didn't open, etc) and then repeat steps or put them into different tracks.

As huge as this program seems, it was also incredibly easy to navigate. Saved our teams a lot of time and energy.

Cons: The most challenging features were the design elements. It was very template based and it took some CSS or HTML skills to make them less-standard. This was true for everything - emails, web pages, landing pages, etc.

Overall: My sales and marketing team had so many benefits from this software. The marketing and data analysts had high-level, quality reports that were as detailed or as broad as they wanted. The sales team had live information about their hottest leads and could rely on the lead-generation process to do things automatically. They didn't have to worry about information not being part of the CRM from Marketing because the integration made that seamless. Truly a great program and I didn't even have enough characters to talk about all of the other features too!

Vendor Response

by Act-On Software on May 23, 2018

Thanks so much for your enthusiastic review of Act-On! We really appreciate it and are glad to hear about your excellent experience with our solution.
Happy Marketing!
Sarah

Invaluable Marketing Asset

Aug 05, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Act-On is a robust, yet easy-to-use solution that combines multiple marketing applications into one. It has been a workhorse for us. While it can serve more than a dozen vital functions, including social media management and ABM, I most appreciate its integration with our CRM system (Microsoft Dynamics 365) and how it can be used to automate nurture programs, score leads based on behavior/engagement, and monitor web site visitor activity. I'm also very impressed by members of the tech support team who are very patient and have bailed us out of an after hours pinch more than once.

Cons: Keeping up with the constant evolution of Act-On is a full-time job. I often feel like we're 5 steps behind in understanding newly released features and everything it can do. Of course, that's a good problem. My only true critique is that the organization seems to have gone through some growing pains and lost its personal touch along the way. When I first selected and implemented Act-On at my previous company 4 years ago, I felt like our sales rep and implementation team were truly invested in our success. I was so impressed by the product and Act-On's customer success team that I implemented it again at my next company and recommended it to several peers. However, faces began to change quickly, and we had 3 different reps in the same year. Our new contacts were less interested in our success and more interested in what we could do for them. One became obsessed with recruiting our company as a reseller. Things have settled down, but I don't feel like they value our business as much as they once did.

Agree with recent Forrester Wave Report

Nov 23, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Sincerely easier to use than others on the market, great overall feature set, love the dynamic content options, program templates were a game changer, account-based marketing provides visibility into how programs are doing at the Account-level that we haven't had.

Cons: The UI is slowly being overhauled but I'd like to see this go faster. Their out-of-box reports aren't great, but I haven't run across a marketing automation platform who has great reporting (I do like Marketo's Opportunity Analyzer report) and we use Data Studio to simply pull data out the way we want it to populate our reports in excel or Tableau

Overall: I started out using Marketo years ago and while I was a power user and loved the depth of features, others in the company found it to be complex and most could use it for only the basics.

I moved on to Pardot and I really liked it, and I even attended their user conference three years ago in Atlanta - which unfortunately, was when they pass along the news to customer that they have been acquired and would end up Salesforce's portfolio. Pardot was moved into their Sales Cloud (and ExactTarget went to the Marketing Cloud), and the result has been, other than some UI improvements, almost no innovation at all... and a major rise in costs, where it's extra for phone support, they charge for Salesforce Engage, they charge for Wave Analytics, etc. etc.

Meanwhile, Act-On has been the steady player in the market that has continued to advance - and you see that in Forrester's Q4 2014 Wave report where Act-On moved to the upper, Leader quadrant ahead of Pardot and HubSpot (though, I'd say that HubSpot has always been more "Movement-First" versus "Product-First" where they invest more in their marketing then their marketing features, particularly with their focus on their CRM now).

Act-On received a large round of investment money, brought in loads of new talent on the executive team and down, and continue to push out new features faster than others on the market. They were first to launch Account-based Marketing, their Social tools are very advanced (Forrester scored them higher than HubSpot for example), built Data Studio that allows us to push to our BI easily (Tableau), they overhauled all of their composers (email, landing page and forms), added dynamic content & personalization features, and added a unique way to create Program Templates that is awesome and now have a growing library of templates you can grab and use that build out all the nurture program steps for you automatically (including sales alerts, CRM campaign updates, basic or advanced if/then scenarios, etc.).

I've always thought that price should not be a big driving factor for which tool to use. But, their Active Contacts model allows you to pay for what you use, versus the size of your database - and where Marketo and Pardot are adding more modules, Act-On includes everything in their Enterprise edition. And their Support is also fantastic.

Don't be fooled. This is an advanced tool that medium and large companies are using.

Recommendations to other buyers: Forrester called it the best value on the market in their Q4 2016 Wave report. If you want a feature-rich platform that your whole team can use, Act-On is the best tool on the market, particularly for medium sized companies.

Powerful and user friendly marketing automation suite with excellent customer support

Feb 28, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We just started using Act-On a few months ago. We had debated marketing automation companies to go with for years. Overall, Act-On was able to go toe-to-toe in most regards with the other vendors we were considering, at least. The deciding factor was the pricing model, which is a bit unusual. They only charge you for "active" contacts, which are contacts you are actually reaching out to. You can import other contacts for reporting, data synchronization, or potential marketing purposes down the line if you wish, and you won't be charged for them. The support team at Act-On is great. During our evaluation, I received an email from the CEO himself, asking what he could do to help us choose. Throughout implementation, we had several calls and I was always provided what we needed quickly. Act-On does so many things, it would be impossible to cover here, but I like their email and landing page creator. I found it to be very intuitive. The user interface is showing some age, but it's very straightforward and there's not a lot of guessing about how to use it. Act-On is list based, which is the "old" methodology in the industry right now, but if you're a fan of that strategy, you'll feel right at home. Workflow creation is very easy. Data Studio (an add-on) also allows you to create custom reporting, and baked in integrations and an automated FTP connection allow you to get your data talking to each other automatically. The university has great educational information available too.

Cons: You'll get out of Act-On what you put into it. The support and university is there to guide you in that process, but it's ultimately up to you. That's how it is with any platform that doesn't offer in-house services, but with a marketing automation suite, you will really get more out of it if you have knowledgeable staff that have experience implementing and using these platforms. It can be daunting if it's your first time using a marketing automation suite. While Act-On is working on some new things, I don't know that they are putting as much effort behind investing into the product as some of the leading companies in the space. Also, some of the tools are a little rudimentary, and the UI could certainly use some modernizing. It feels too much like Windows XP at times.

Overall: We've been able to bring our marketing data into one place and create a more unified platform from which to send out our marketing campaigns.

Excellent Segmentation and Automation Tools

Sep 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Act-On gives me the ability to get extremely specific with my target prospects and customers. It's easy to build new segments and immediately see the size of those groups. It's very useful for data mining and determining where to focus your marketing efforts. For example, in just a couple of minutes (assuming you've done the work to collect the information from customers and store them properly in custom lists) you can create a segment of prospects who have downloaded or purchased x product from your website, meet criteria x,y,z for their attributes, have opened or clicked messages in a specific timeframe, and have visited a specific page of your website. You have the ability to get as granular as you want. You can then build automated programs that send targeted and timely messages depending on where these prospects are in your funnel and use conditional logic to define any future interactions.

Cons: The UI in some areas of the platform could use some design enhancements for aesthetics and for consistency throughout.

Overall: Act-On is instrumental for meeting our company's revenue goals with email marketing campaigns.

Vendor Response

by Act-On Software on September 21, 2018

So great to hear that you're a fan of Act-On. Sounds like you're using it exactly as intended and seeing great results. That's fantastic! Thanks for sharing your review.

ActOn -- act on it!

Sep 07, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I think you will find ActOn easy to use. I can quickly develop an email and define a target list and send as easily to 10 people or 100,000 people. I also like the reporting and graphs associated with a campaign. I also find the Form editor very valuable b/c I can quickly create a business need survey in a matter of minutes for my internal customers. The responses are easy to analyze b/c they are in spreadsheet form.

Cons: ActOn recently rolled out a new forms editor and they did not bring over the reporting URL feature from the Classic Form editor...this would make it easier for my internal customers to pull data vs having me pull the data for them.

Overall: ActOn allows me to get important professional messaging out to my target audience in a timely basis. I am impressed with their can-do customer support team. They always help me figure out a solution to building content. The software wear offers so much in terms of content marketing, form building and automated drip campaign functionality. The email content reporting and tracking is also very good.

Vendor Response

by Act-On Software on September 11, 2018

Hi Rick,
Thanks so much for posting your review!
We appreciate your candor and will share your feedback with the product team. They continually work to improve Act-On for customers like you.
All the best,
Sarah

Act-On helps me stay organized and save time.

Sep 07, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With Act-On's Activity History, I am able to view a Timeline that helps to keep me organized so I know what I may still need to send and so that I have a good idea about whether or not my prospects are getting communications that they should. Sometimes, with email blasts emails may not get through an organization's spam filter, but using the Activity History and Timeline in Act-On and testing by sending things through Act-On Anywhere in Outlook help to determine who need to receive emails alternate ways.

Cons: Often times, maintenance and issues are not brought to our attention prior to us having issues with the software not working or causing issues with our campaigns. Having warnings in advance of when maintenance is being done or of possible known issues so that we can watch for them and be prepared would help a great deal.

Overall: When Act-On is working smoothly, I am able to keep in contact with my prospects, to know what they are looking at and what interests them as well as to determine how I need to send communications to them. The insight that Act-On provides into the life of the leads is very helpful by allowing me to stay organized and save time.

Vendor Response

by Act-On Software on September 11, 2018

Hi Robin,
Thanks for taking the time to post a review. We really appreciate it. If you haven't already, I would encourage you to join the Act-On user Community. It's a great place to connect with fellow marketers, submit product enhancement and feature suggestions, as well as share best practices. https://community.act-on.com/ideation-home
Happy marketing!

Oct 31, 2013
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

Comments: Our company is an insurance brokerage firm specializing in employee benefits (health, dental, life, pensions) for midsize companies in Brazil. Our sales process is based on inside sales cold calling clients to schedule face-to-face visits with our sales consultants. We already have a great telemarketing platform, and we wanted to extract more value from the interactions we have with our prospects, especially when it's not yet time to schedule a face-to-face visit. Before Act-On, we only scheduled a follow-up call after a given time, determined by the inside sales agent according to client response. We found Act-On as an affordable and flexible solution to our marketing automation needs. We particularly liked their "no commitment" sales approach, with month to month billing, no contracts, no upfront setup fees. Implementation was easy, we were able to figure out how to do it ourselves. Business support is very weak, though. Interactions are very superficial, and the sales rep (who, thankfully, continued to be accessible to answer our questions) is more knowledgeable about the software and real marketing applications than the designated Customer Success Managers (who we don't feel are very invested in our success). Its functionality is basic but complete. The content manager (for Landing Pages, for example) is quite basic, but once you figure out how to use it, it does what you need done. Lead scoring works fine, as do Automated Programs. It could have better designed templates for emails and landing pages; the ones provided are dreadful. There is a major shortcoming, though, and I think it's a fatal one: e-mail deliverability. For some reason, most of the email I send through Act-On doesn't make it to my clients' inboxes. I have trying to address this issue with Act-On's deliverability team, but it seems to be something they have resigned to convince their customers to live with. Our clients are in Brazil, so they tried to convince me that this is a problem specific to Brazilian ISPs. I believed this, until I made a test a couple weeks ago. I sent test messages to all ISPs I could create an account on: UOL, Locaweb (Brazilian), GMail, Google Apps, Outlook.com, iCloud, and Yahoo. It turned out that all messages sent to Brazilian ISPs actually made it to their inboxes. The problem was with Google hosted email accounts (100% of the messages I sent went to junk/spam; they didn't even make it to the new Promotions tab), Outlook and Yahoo. So, even if you are in the U.S., look out for poor deliverability.

Capterra loader

If you take advantage of all of its features, you will succeed.

Aug 06, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time.

We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do.

We had great customer service, including weekly calls with a customer experience rep.

Cons: Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it.

If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit.

Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items.

The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Vendor Response

by Act-On Software on August 08, 2018

Hi Kelsey,
Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks.

We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly.

Good luck!
Sarah

Capterra loader

A Solid Marketing Automation Platform

Sep 10, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Cons: Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Overall: We are a media publisher that used Act-On primarily for sending out marketing emails - about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way.

I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Vendor Response

by Act-On Software on September 21, 2018

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

Best Cost-Effective Marketing Automation Software

Jun 18, 2014
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

Comments: Our company has tried different Marketing vendors, and not every experience has been a pleasant one. This is why I can say with confidence that Act-On is the best Marketing Software that we have found. Not only do they deliver a great product, but the customer experience has been stellar from Day One. You can really feel they care about their customers and I especially love the fact that I am not treated like just a client number. It's always great to find a vendor that takes such great care of their clients.

Our Product Management and Marketing Teams are definitely #TeamActOn! One of the things that Act-On does better is their Salesforce integration which works both ways, meaning that no matter where the lead information originates, it will synchronize correctly as it should, which was not the case with other software we tried.

Act-On's out-of-the-box Webinar integration with GoToMeeting and WebEx simply works and there's no need to purchase or subscribe to additional "Apps" as was the case with other Marketing platforms.

We really appreciate their service--it has helped our Marketing Team be more efficient and take our Marketing campaigns to the next level. Did I mention that our Sales Team loves seeing who's visiting our website? They even have their own Act-On Tab in Salesforce with leads in their territory based on Act-On's lead scoring.

I feel that Act-On provides the best value from the marketing software that I've personally vetted. They recognize that sometimes you don't market to the same individuals all the time, which is why their pricing model is based on the number of active contacts you e-mail each month. Unlike other vendors, you are not locked into a 12-month or greater commitment contract. The contract is on a monthly basis and you can cancel at anytime--they truly earn our business on an ongoing basis.

If I had to change anything, I would probably request for greater reporting capabilities when it comes to integrating our Google AdWords campaign, but it looks like they plan on rolling out some improvements in that area soon. Overall, Act-On is a great service and we plan on being a customer for many years to come.

Terrible email delivery, customer support issues not fixed, but huge promises by sales for lock in

May 21, 2018
2/5
Overall

3 / 5
Ease of Use

2 / 5
Features & Functionality

2 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: The company's main advantage (whether they market it or not, but they definitely use it during a sale) is they allow for companies to BUY lists and bring in cold contacts. Almost every other provider prohibits this.

Well, that's why for good companies, your marketing performance and emails drop wayyy down. And worse, their support imagines nothing is wrong, and everything is going OK.

They will also negotiate your price far lower than others, to lock you into an annual contract.

Cons: - Email delivery is terrible

- Their support tried to help, but makes false promises on waiting

- Locked into a major contract, which even with their lack of performance, is tough to leave

- Their UI is really, really bad

- Barely any templates for things like landing pages, emails, etc.

- General data between modules is not easy to gather, collect or use for additional sales.

Overall: No benefits when looking back, lots of time, and money lost.

Capterra loader

A good beginner tool for email automation, but overall is falling behind other, inexpensive software

May 15, 2018
3/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: The software interface is mostly drag and drop, which is helpful for non developers and non designers alike to create modern, effective emails. With automation and A?B testing, it is great for marketing research and drop or nurture campaigns. Each account is attached to a customer service representative, and they are very helpful and attentive.

Cons: The functionality compared to the price is a concern. While it can handle thousands of users, free automation softwares are offering more email design functionality than this software. The user interface isn't the most friendliest, with emails, landing pages, templates and content all divided up into multiple folders. The software boasts that it is custom HTML friendly, but it is very difficult to execute properly. The software also has issues formatting for Outlook.

Vendor Response

by Act-On Software on May 23, 2018

Hi Paige,
Thanks for taking the time to write a review. We appreciate your candor and value your feedback.
Sarah

Very Solid Product for Very Little Money

Sep 10, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
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Pros: Syncing with SFDC is awesome. Easy to use - novices can pick it up quickly. Reporting is quite good and easy to understand. Love the continuous product improvements that are made.

Cons: WYSIWYG can drive you crazy, especially with formatting and fonts and hyperlinks, making it tedious to get the look you want. Lately it has been very slow to load, especially photos/graphics.

Overall: Our target markets have become much more complicated as we've grown, and ActOn allows us to segment our campaigns to send the right message to the right audience - by geography, vertical, etc.

Vendor Response

by Act-On Software on September 21, 2018

Thanks for posting your review. I agree that it's easy to pick up and hit the ground running especially if you take advantage of the University, the User Community and the awesome Boot Camp trainings. Learn more on the Community here: https://community.act-on.com/home

Dynamics Compatible, Great Value

Sep 07, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: The Dynamics integration was a crucial part of my decision to adopt this software for my company. Ease of use is comparable to any other robust marketing automation tool. We've seen huge value in this purchase.

Cons: Unfortunately the software does not function well on iOS devices.

Overall: An unexpected benefit has been in the customer support department. Proactive email drips for recent purchasers helps that team provide great service consistently through scheduled email programs with tips and tutorials.

Vendor Response

by Act-On Software on September 21, 2018

We love hearing your feedback. Thanks for sharing your review! Great to hear that you're benefitting from the new customer tutorials, tips and tricks. If you haven't already, please check out the Act-On User Community as another great resource for best practices and product suggestions. https://community.act-on.com/home

clunky, mediocre, customer support is hit or miss and hard to get a hold of

May 03, 2018
3/5
Overall

3 / 5
Ease of Use

2 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money

Pros: I like that I can build drip campaigns or send one-time emails. I also like using the send over time feature. I like the variety of options in how to customize email content.

Cons: The tool is clunky-not very user friendly. It takes too many clicks to get to the screen you want, whether it's changing a step in an automated program or checking email opens on a report. The reporting is very limited and makes my reporting process very manual because it doesn't provide what I need. Whenever I call customer service, there is at least a half an hour wait to get through. If I leave a voicemail, they do not call back. They email instead and provide very limited answers in the responses, so it takes multiple emails back and forth to get the information I need. The whole email process takes several days until my issue is resolved.

Vendor Response

by Act-On Software on May 07, 2018

Hi Amber,
Thanks for your honest feedback. We appreciate it and take it to heart. I'm sorry you've had some frustrating experiences. I will be sure to let your Account Manager know so that we can address your concerns.
Thanks,
Sarah

Capterra loader

Great tool starting out but has some minor flaws

Apr 30, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: - The simplicity of the interface and overall product

- Creating email programs is a nice drag and drop style

- Pretty advanced options in creating a program

- Salesforce sync is nice when building out lists. Being able to save syncing preferences is a great option that reduces time.

- Don't have to know HTML or CSS to use

- Nice Inbound section for SEO, paid ads, and website visits (if you're doing ABM you can see what companies are coming to your site).

Cons: - The platform for us is really slow. We have a lot of emails going out and it can really slow down the entire platform, which can be frustrating.

- Segmenting within a program not that great

- Adding multiple IF branches almost break the entire platform. Clicking on one segment to change can take 10 seconds to load the drop-down menu.

- The menu can get really confusing at times

- Knowledge-base is nonexistent. I can never find any resource from Act-On that helps with problems I encounter. I have to email or call them every time.

- Can't dive into reports (at least in my account). I can see an overall report but I can't dive into specific campaigns, lists or by time period.

Overall: It's a great tool starting out but I think in the long-run you would need another option. If you're looking for a pretty simple, effective marketing automation platform that syncs with Salesforce easily and can do some pretty advanced things, this is a great option but may not be the best if you're looking to do advanced tactics.

Vendor Response

by Act-On Software on May 07, 2018

Hi Josh,
Thanks for taking the time to post your review. We really appreciate your honest feedback and always strive to improve the product.
Thanks again,
Sarah

Happy Journey from ZohoCRM/Act-On to Salesforce/Act-On

Aug 01, 2014
5/5
Overall

Comments: A few years ago, after consulting and then joining a growing small business, the president and I threw out Microsoft's Business Contact Manager and brought up ZohoCRM integrated with GoogleApps/Mail. The combination was a 'right-size' approach at the time, for many months. But as the customer database grew, the reporting needs and interest in integrating marketing automation intensified, we knew we needed to augment or replace the use of Vertical Response for outbound. Surveying the segment, I found and researched Eloqua, Marketo, and Act-On. As we were staffing limited, time was valuable, complex solutions were of no interest. We went with Act-On and have never looked back. The recent migration from moving from the ZohoCRM platform to Salesforce.com as the needs and demands grew has gone quite smoothly. I have seen the comments related to Salesforce by others and believe that for some who are not going to try to work towards automation, and for whom a solid Ecosystem of solutions from which to draw are not important, ZohoCRM can be an attractive solution. But, if a minimal level of usage sophistication begins to be applied, integration with other systems like Lead Management/Marketing Automation is important (and at this point, it should be for nearly any business with revenues over a few hundred $K a year) the Salesforce/Act-On combination has been killer-good,

Pros: Act-On is FAST to get running, whether using alone, or in conjunction with another platform like Salesforce. Answers, insight, follow up automation are all easily obtainable quickly without being sent to a week-long training seminar for $1500.

Cons: Act-On is still building out some capabilities that other players like Eloqua have had. But if you're just starting out, you're not likely to need those features for some time as you get your feet under you. A/O is best for small to mid-size firms.

Budget-friendly marketing automation that does what we need

Mar 20, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: We've worked with Act-on for more than three years and have appreciated what it accomplishes for us. Customer service has always been responsive, as well. If you can't necessarily affort one of the major players in the market, Act-on is a great alternative.

Pros: The automated programs make staying in touch with customers and prospects very easy. You can set up quite complicated programs that incorporate not only emails to the target audience but that also notify internal staff and other functions.

Cons: It's not as complete as some other systems. For instance, the website info you can get is not super detailed or useful. As well, connecting with a CRM that isn't already integrated is not a simple task.

Act-On Worth The Marketing Dollars

Oct 03, 2017
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Act-On is one of the best values for what you get in regards to marketing automation systems. It is worth the cost.

Pros: Act-On is an easy to use marketing automation platform. I've used Marketo in the past, and Act-On was much simpler and user friendly. Over the last 2 to 3 years they've enhanced the look and feel of the product only for the better. But perhaps the portion of Act-On that I like the most is the support. They offer top tier support. It actually might be some of the best support I've had for a SaaS offering.

Cons: I do wish they had a few more options around landing pages. Unfortunately, HubSpot blows them out of the water on this feature.

The Best Marketing Automation Tool

Jun 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I have used and reviewed many tools, but i will say Act-On is my favorite. Easy to use, and the best customer service of any of it's competitors.

Cons: The email builder works great but does not live up to my requirements. I wish you could get more advanced with designs.

Overall: Highly recommended, this is the second company in which i have worked for and implemented Act-On. This is my go to marketing automation tool.

Vendor Response

by Act-On Software on July 23, 2018

Hi Faisal,
Thanks so much for posting your review. We are thrilled that you are happy and having a positive experience with Act-On.

I would encourage you to check out the Act-On user community at https://community.act-on.com/ It's a great place to share your product requests and suggestions and learn from other marketers.

Capterra loader

ACT-ON customer service is fading fast

Aug 07, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

1 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: In the landscape of marketing automation systems, ACT-ON is not the most powerful solution, but it is not the most expensive. It works quite well for our needs.

Cons: I generally don't need a lot of support, but if I can't find a solution on their knowledge base, I have no choice but to call them directly. Ever since ACT-ON closed one of there offices a few months ago, it has been taking me an hour to get through on their support line. I had someone email in June and said they would get back to me very soon. After 6 weeks, I emailed them back and then received a response.

Overall: I was looking for an email tool that integrates with MS CRM and this product fits the bill. It allows you to drip campaigns, which is nice (albeit not intuitively). Just make sure you give yourself ample time for their assistance.

Vendor Response

by Act-On Software on August 08, 2018

Hi Dave,
Thanks for taking the time to share your feedback. I'm sorry that you experienced delays in your support during the transition. I am happy to report that our support team is now fully staffed and ready to help!

Another great resource I'd encourage you to check out is the Act-On User Community at https://community.act-on.com/home. It's a great place to exchange best practices, get tips and tricks and learn from other users and Act-On experts.

Thanks again,
Sarah

Capterra loader

This is really a marketing tool that has build some features for salespeople

Jul 19, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: I like that it will track my emails and log them to our CRM (Microsoft Dynamics). I like that I can get a daily email letting me know of known and anonymous visitors to our website.

Cons: It's clunky to try and track down a specific email to see if the recipient has interacted with it. This is really a tool that is more valuable to marketing, but has built some features that are being sold as a sales tool. It's a nice to have, but not a need for sales.

Vendor Response

by Act-On Software on July 23, 2018

Hi Layne,
Thanks for posting your review of Act-On. We value your feedback and really appreciate your candor.
If you haven't already, I'd encourage you to check out the Act-On User Community at https://community.act-on.com/home
It's a great place to share feedback and product suggestions with the Product team and exchange best practices with fellow users.
Thanks!

Easy to use

Sep 13, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Act-On is easy to use especially if you know a bit of html knowledge. When designing you can even go into the code and alter it a bit if you know any html. The designs come out nice and clean and you can always work around any issues that comes up.

Cons: When designing emails and your using tables and have the image set to the max pixel you have to alter the code for it to display on mobile devices.

Overall: Everyone I have spoken to from account manger, tech support and engineers for trouble shooting any problem that we have have been really helpful. They have always figured out a way to fix the problem especially with our really complex list that we have.

Vendor Response

by Act-On Software on September 21, 2018

Thanks for your review, Jessica! So glad you're finding value in Act-On and that you've found our team has been friendly and helpful.

Happy marketing!

Act-On Is An Excellent Tool

Sep 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's functionality and diverse tools makes it the top-of-class when it comes to marketing automation platforms.

Cons: In recent months, the customer service has not been as strong as in the past. It seems like it takes more than 48 hours to get questions/concerns of mine answered.

Overall: Act-On is the engine that my marketing success runs on.

Vendor Response

by Act-On Software on September 21, 2018

Love hearing that "Act-On is the engine that your marketing success runs on"...that's awesome!

The Support Team is working around the clock to help customers. Thanks so much for your patience.

Please check out the Act-On User Community for additional resources here: https://community.act-on.com/home

Cheers!

BEWARE of their non-cancelable contracts!

Mar 07, 2017
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Comments: AVOID these guys at all cost. The ux is poor and you'll need a dedicated in house resource to learn and operate a sub-optimal system.

Pros: Sales team will be all over you prior to signing. That should have been a sign to run. Truly a poor and deceitful software company

Cons: Read the contract carefully. They include an auto-renewal clause that is non-cancelable. They will not notify you at all when the contract renewal is coming up and automatically lock you into a full year which they won't let you cancel. As a small business testing out systems this is horrible. They should at least notify customers of upcoming renewals. We had stopped using the software as months before and forgot about it until we starting seeing $ charges to the company. When we tried to cancel they refused and sent the account to a collection agency...well done Act-on. Any world class software company doesn't try to trick clients into sticking with them. Provide a valuable service and clients will gladly stick with you.....when Adobe, Microsoft, and Google all allow you to adjust subscriptions and drop subscriptions to services not being used at any time.

Great product

Sep 11, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Good set of features and functions. Good product team and exciting roadmap. Easy to implement.

Cons: Onboarding could have been better (but that was some time ago now and I know they have improved it). Feature request facility feels like a black hole at times!

Overall: Act-On is a mainstay of my marketing team. If I could keep only one product or service it would be Act-On. Great team behind it in my experience.

Vendor Response

by Act-On Software on September 21, 2018

Great to hear your feedback, thank you!
Do check out the Act-On User Community for more great resources and training tools. You'll find it here: https://community.act-on.com/home

Cheers!

Good in theory, however too unstable

Oct 03, 2017
3/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Act-on is a great software to use in order to gather an account's history with the company. I'm able to access form submissions, browsing history as well as customer preferences, and set up alerts any time a customer returns. The functionality of Act-on makes it one of my most used pieces of software in my day-to-day work and I'd be extremely less effective without it.

Cons: Long story short, Act-on doesn't always like to work. almost daily there seems to be some sort of hiccup and I (and others in my company) are unable to use it. It seems that countless requests to customer support don't help either. Act-on would be almost perfect, however its support and stability make it more of a headache than it should be.

Overall: It provides numerous ways of tracking repeat customers and sorting through leads to help me contact the people most likely to purchase.

Capterra loader

Blagh!

Nov 07, 2018
2/5
Overall

1 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: We started using this as an alternative to similar features in SalesForce. It does have a ton of features and integrates with many other systems.

Cons: We've had nothing but trouble with this since the beginning. Even after two years we still have random issues (services disconnecting) which can take hours to repair. The bulk emails we send from Act-On consistently end up in spam folders and customer support gives us the run around about how to fix it, usually we end up spending hours just to prove to them that this is actually happening.

Overall: Their sales department is good at selling this product, the reality is that it's not very good.

Vendor Response

by Act-On Software on November 12, 2018

Hi Elliott,
Thanks for your feedback. I'm sorry you've been frustrated. I would encourage you to attend our upcoming deliverability webinar on November 15th. You'll learn best practices for ensuring your emails land in inboxes. You may register here: https://success.act-on.com/acton/fs/blocks/showLandingPage/a/9883/p/p-0630/t/page/fm/0
I would also encourage you to check out the Act-On User Community as well. It's a great resource for users to share tips and tricks. https://community.act-on.com/home

Satisfied with product

Sep 14, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Once you figure it out, it's a very simple tool to use and can be easily accessed.

Cons: The form set-up. I think the set-up is complicated & could use some tweaking. I don't like that you have to create a new form (when pulling the data) if you add anything new into the original form.

Overall: I think Act-On is a great tool for marketing. I've been using it for the past year and a half and finally feel confident with it. It does take time to understand everything, but customer service and the free webinars have been a huge help.

Vendor Response

by Act-On Software on September 21, 2018

Thanks for posting your review. I hope you'll check out the Act-On User Community...it's a great resource for best practices, tips, tricks and sharing your product suggestions.
https://community.act-on.com/home

Cheers!

ActOn - Pretty Good for the Price

Sep 01, 2016
4/5
Overall

4 / 5
Ease of Use

2 / 5
Features & Functionality

4 / 5
Customer Support

3.5 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: The platform is very simple to understand and use. You don't need much training before you can get up and running building e-mails, landing pages, and programs for marketing automation. There is a lot of room for customization as well. Also, the price is a bit lower than some other marketing automation software.

Cons: There are some issues within the landing page builder - sometimes it is hard to get the object placement right if you do not know the HTML coding on the back end. The system also can run a bit slow at times.

Recommendations to other buyers: Check what type of software will best integrate with your sales platform (ex: Salesforce) before making a decision about what type of marketing automation software to use. Also check if pricing is by lead volume or a certain amount of time (ex: 100,000 contacts max in the system vs. a 1 year contract) - if you're a larger company planning to have a large population in your marketing automation system, it may be beneficial to go with a time contract instead.

A repeat customer

Sep 07, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Act-On has been my go-to solution for the last 5 years. They may not be as well known as some, but they offer great value and a deep bench of functionality. Incredibly innovative too.

Cons: Customer service has gone through hiccups of late

Overall: Act-On allows us to do some next level segmentation and marketing.

Vendor Response

by Act-On Software on September 21, 2018

Thank you for your feedback. We appreciate it and love hearing from customers. Please check out the Act-On User Community for more resources. It's a great place to exchange best practices. https://community.act-on.com/home

Questionable Client Agreement Practices

Mar 03, 2015
3/5
Overall

3 / 5
Ease of Use

2.5 / 5
Features & Functionality

1 / 5
Customer Support
Likelihood to Recommend: 1.0/10 Not
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Pros: The software itself was pretty good. We would have loved to continue using the software and take full advantage of what it has to offer.

Cons: Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately, though, Act-On offered us a discount, but they did not disclose what future upgrade costs would be. We made what the client count would have to be clear before we signed up, but they convinced us to sign up in a lower tier to meet our budget and close the deal. But then, after 3-4 months of set-up and training, we finally went to use the software in practice and needed to upgrade the number of clients to actually utilize the system, and then we were met with the reality of the situation. They had no intent of accommodating our original needs at the budget we discussed and tried to double our cost to get to the original needs we discussed. Even though they admitted that they were vague and unclear in the agreement on the upgrade details, they refused to accommodate our needs/budget or to let us out of our contract and instead chose to simply state that we were still bound to pay for the software until the end of the term, even though they know we won't even be able to utilize the service. Pretty poor service, and they are only thinking in the short-term about making a few bucks instead of working with us to save the account.

Recommendations to other buyers: Be careful to get your growth plan and rates for future growth identified in your initial contract. Don't sign up unless you know what rates they will charge you in the future if you need to upgrade client numbers.

Nov 01, 2013
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

Comments: We specifically communicate with the C-Suite and particularly with the CEO or President of our clients. It's a relationship-selling process and a one-to-one marketing environment with the most difficult demographics imaginable. We needed a marketing automation platform to track visits to our website from various sources: print campaigns, event follow-up, quarterly articles, etc. Before Act-On we had no software solution. We have an enterprise account. The implementation was extremely easy, and integration with salesforce was not too complicated or messy. We had a lot of data scrubbing to do on our end before things were working correctly. It took about 30 days and Act-On was really helpful. Act-On is very easy to use; it only took us a few days after our initial conference call with the support/training group to send out our first campaign. Customer support is very responsive and thorough. I was having difficulty getting one particular form to do what I wanted it to do, but after a quick chat with our support representative (we have our own dedicated account executive and support person) I was creating landing pages left and right. We can see results in near-real-time! (just hit the refresh button and wala!) It's great to have reports that track everything that our executives can understand and show where marketing is making an impact. It's very difficult to tie in marketing to sales a lot of the time, but we can show where a specific individual landed on our site after a campaign or email, and see what their behavior is. After seeing the pages they landed on, we can issue a request for a follow-up call and direct the sales team to what topics might be of interest to the prospect.

Capterra loader

I use this software regularly (almost every day) for work as a marketing specialist.

Apr 28, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

1 / 5
Customer Support
Likelihood to Recommend: 4.0/10 Not
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Extremely
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Pros: Building mailings is relatively straightforward. There are a decent amount of functions that allow us to customize our mailings in different ways based on content and branding for our various campaigns.

Cons: The sorting and filtering functions for sent mailings isn't very robust. The mailing builder is actually really quite finicky sometimes. Adding borders around image blocks causes extra white space around mailings. Also, buttons and other smaller elements render differently in the mailing builder than in Outlook, which is one of the primary email clients people use. Mailings end up looking less polished in Outlook.

Vendor Response

by Act-On Software on May 07, 2018

Hi Stephanie,
Thanks for posting your review. We really appreciate your honest feedback and take it to heart.
Best,
Sarah

Fully Featured Marketing Automation Solution for Right User

Sep 27, 2016
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Extremely
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Comments: ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.

Pros: Great features Support

Cons: Price Contract length term

A 2nd tier product in the race of Marketing Automation

Sep 06, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Extremely
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Pros: Support team, the fact that Act-On is growing quickly

Cons: Inability to sort information on the platform itself, rigid reporting and display of data, certain key functions that should be given to everyone are add-ons, has no predictive, real-time adjustment, automated insights, multi-channel marketing funnel value analysis, etc. yet.

Overall: In my experience with using Pardot, Marketo, Hubspot, and Act-On (email marketing only solutions such as MailChimp and Constant Contact as well...), Act-On is still playing catch-up with the bigger, more enterprise companies in terms of technical capabilities. Its support system is great, however.

Vendor Response

by Act-On Software on September 11, 2018

Thanks for posting your review. We value your feedback and share it with the product team so that we can continue to improve Act-On to be the best it can be.

Act-On review

Sep 10, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Act-On is a very good Marketing tool which has been very helpful in my emailing campaigns, creation of forms, polls, landing pages, lead generation, media library hosting, and integration with our CRM.

Cons: Sometimes the Customer support can be a bit slow. We have also found the tool stalls at times, though rarely.

Vendor Response

by Act-On Software on September 21, 2018

Thank you for your feedback. We love hearing from customers.

A Decent Marketing Automation Tool

Nov 07, 2017
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 6.0/10 Not
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Pros: You can do a lot with Act-On, so long as you know how to use it. It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages.

Cons: Act-On gets the job done on marketing automation, but it's not pretty or easy to navigate. Its UI looks like it dates back to the early 2000's. It is very cluttered and disorganized. Although there are a lot of features, they are a pain to find and implement smoothly together. It is difficult to manage data inside of it.

Nov 01, 2013
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

Comments: When it came to a marketing automation solution, our organization took the Goldilocks approach: First, we tried Pardot and found that it really didn't deliver what we were looking for. Their lack of lead attribution functionality just didn't work for us. We wanted to be able to connect the dots on sales and marketing touches but ultimately know which touch landed us the business. The process that Pardot defined for us meant that we had to add several steps to our own process. It was not what we expected out of an automated program. Second, we tried Marketo and found that it was overwhelmingly complicated. Again, not what we expected out of an automated system. Not only was it complicated to set up campaigns, but it was also complicated to get some assistance if we ran into a problem. We'd have to put in a ticket, call to follow up, wait for someone to get back to us and then wait for them to hear back from overseas trainers and developers to get back to them so they could circle back around to us. Several times, we were told that we needed to pay for some additional add-on or additional training. Finally, we moved to Act-On and they have been "just right." Our implementation was a breeze, and the software does exactly what we want it to do - and then some. As with any new software, we had questions and user issues, etc. but the Act-On crew was always there with answers - sometimes within minutes of us contacting them! The software is great, but what makes Act-On different is their team. It's comforting to know that we have advocates there that really want us to succeed.

Capterra loader

Great value package

Sep 10, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.

Cons: Lacks ability to post to Instagram, and doesn't have the full functionality with Facebook.

Vendor Response

by Act-On Software on September 21, 2018

Hi Krystal. Thank you for posting your review and sharing your feedback. Love hearing that you get a lot of value from Act-On.
Cheers!

I use Act-On to do marketing work for a consulting firm

Sep 07, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The ease of use and clear structure of saving my files and documents

Cons: connectivity with my crm is difficult and i still dont think its working properly to be honest

Overall: Overall it's been a great experience. I think I need more training.

Vendor Response

by Act-On Software on September 21, 2018

Thanks for posting your review. If you're interested in training, I'd recommend you check out our virtual and regional boot camps. Boot Camps are an awesome way to hone your Act-On skills and set you up for success. Check out the upcoming dates here: https://www.act-on.com/datasheet/act-on-university-new-user-boot-camp/

Started Out well, then Declined

Jan 24, 2017
3/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Comments: We used this software for 2 years. Initially, the service was really good. Roughly a year into our service, the experience began to decline, in several aspects. Several of Act-On's IP addresses became gray listed, due to abuse from a few users. This caused our deliverability to decrease on email sends. Additionally, we were regularly switched to a different CSM throughout our experience. We had at least 4 CSMs in two years. This was a challenge for us, with regard to keeping a continuity regarding our contact at Act-On, and who we went to with questions. It was a good MA software for us starting out and enabled us to expand our marketing automation capabilities beyond what we could do in Hubspot, but the quality of the user interface was lacking, as well as the deliverability issues and high turnover of personnel at Act-On.

Pros: Most inexpensive, full featured Marketing Automation software available. Integration with Salesforce was good, which made Act-On a useful tool for our sales team. The daily email prospector report was a useful tool to get a big picture view of website traffic among known and unknown sources.

Cons: In the last year, they have doubled their pricing, to line up more directly with the other MA software offerings, but use that as a starting point to discount heavily. We experienced a high turnover of CSMs and salespeople, which was concerning because we lacked continuity on our point of contact.

Recommendations to other buyers: Investigate current users of the software, ask for references, and find out how their deliverability is.

Capterra loader

Act-On Review

Sep 10, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The customer support, they are very quick to respond and follow-up.

Cons: The ease of use you could be improved. More tutorials on new features.

Vendor Response

by Act-On Software on September 21, 2018

Hi Kasey! Thanks for your review. I encourage you to check out Act-On's User Community for additional resources and best practice tips. You'll find it here: https://community.act-on.com/home

Use act-on daily for email marketing, segmenting and landing pages

Sep 07, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Basic functions are easy to use,. Setting up automating and more advanced functions are tricky. But resources available help.

Cons: Sometimes have issues with saving a draft and then going back and my changes weren't saved. Also the drafts don't automatically save so I've accidentally shut down and lost my work. It would be better if it auto saved every so often.

Overall: It makes sending emails efficient and pulling segments easy for someone that doesn't have a lot of technical background.

Act-On: Makes Marketing Automation Simple and Easy!

Aug 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: It is an efficient marketing automation software that works for medium-sized businesses like ours.

Pros: This tool is absolutely one of the bests because of its ease-of-use, simplicity and cost. One of the best feature it has is that it allows one to view the website traffic and track website visitors.

Cons: The interface is a challenge to understand and get used to. Also, the browser extension needs to be removed and then re-added to work.

Act-On to Get Your Act Together

Aug 27, 2015
5/5
Overall

4 / 5
Ease of Use

4.5 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: I really like how easy it is to set this product up with other 3rd party platforms. It was very easy to integrate with Salesforce, BigCommerce and a 3PL system for logistics. The logic is very easy to understand and easy to test. Pricing is great as well.

Cons: I don't really dislike anything about the platform. I do not like that is not as popular as some of it's competitors. Other than that I have only found good things in relation to this platform.

Recommendations to other buyers: Set up a trial on the platform and build out a campaign to see how the system will work for you. Also compare the pricing for the number of contacts you will have and the volume that you are predicting for this and other platforms. You will likely find that Act-On is very competitive.

Best Marketing Automation for sales teams not using a CRM

Sep 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the ease of use and the sales tools.

Cons: I would like to be able to have a seed list category, so my seeds don't keep opting out.

Overall: I am a big fan of Act-On and have implemented it for a variety of small to medium size companies.

Vendor Response

by Act-On Software on September 21, 2018

Thanks for posting your review. We're so happy you're happy!

Nov 01, 2013
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

Comments: Act-On is one of the most powerful - yet intuitive - marketing and lead nurturing software tools I've come across. I implemented Act-On for a large accounting firm who is one of our clients and needed better tools to nurture their prospects in a long-term complex sales cycle. In selling professional services - or in many other businesses where a decision to purchase is made over a matter of months or even years - it's necessary to keep prospects engaged in a relevant way. With Act-On, you can use their powerful email, list management, web visitor tracking, and lead scoring tools to nurture prospects and score their engagement based on behavioral criteria you establish. Then when the prospect gets to a certain level of engagement, you have the opportunity to have a sales conversation at the right time. The information it provides gives you actionable results instead of just meaningless numbers. In addition to the powerful tools, Act-On is very easy to use and intuitive. And the customer support was outstanding; at times, they were reaching out to me, asking me if I needed anything or if I had seen new features that were introduced, etc. All of this comes in a package that's pretty reasonably priced for the level of features it provides, and there's no long-term commitment. Overall, it's enabled my client to better see which prospects are engaging and at what level and to get better analytics on how effective their website, emails, events and other activities are working.

Decent if you already have it and infrequently email. There are better solutions at lower prices.

Sep 07, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

1 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: It is easy to set up from addresses for different email sends.

Cons: Constantly watching the ticker to see when/if we're going to reach our monthly send allotment, and we have

Overall: It was an existing solution where I currently work. I put it through its paces and we quickly outgrew our plan, but to grow with Act-on is expensive since they price based on number of monthly sends and not contacts in your system, which becomes very costly if you want to email customers and prospects more than once a month. We ultimately went with a different solution where the pricing is based on active contacts, offers unlimited sends and more robust functionality at a far cheaper price.

Not what it says on the tin!

Feb 27, 2018
1/5
Overall

1 / 5
Ease of Use

2 / 5
Features & Functionality

2 / 5
Customer Support

2 / 5
Value for Money

Pros: As a basic bulk emailing tool for a small business it is fine, however it is an expensive emailing tool.

Cons: The integration with Salesforce is terrible, there are numerous bugs in the system which make using it very difficult and setting up a basic automated programme is impossible without doing work arounds to get it working, making it a lengthy process and costing the team too much time. Not worth the money.

Great value

Sep 06, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: Hands down the best customer support. Anytime we have any question about /anything, their customer support is extremely responsive.

Cons: There are a few qwirky things about the software and they can be slow to adapt at times but they do listen to customers.

Review

Nov 09, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: accessibility is very easy

it does just what we need for our clients

Cons: no "garbage bin". If any emails are deleted on accident, there is no way to recover them.

Overall: - sending multiple emails on behalf of our clients

- great experience so far

- very user friendly

Vendor Response

by Act-On Software on November 15, 2018

Hi Taylor,
Thanks so much for posting your feedback. We really appreciate hearing from you! The garbage bin suggestion is a great one. You can always submit product feature requests on the Community and I would encourage you to do so here: https://community.act-on.com/ideation-home
Best,
Sarah

A serious advancement in our company.

Jan 19, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: You need to be patient with this software, people arent going to start calling overnight. Invest your time into this product and you will begin to see a difference.

Pros: Due to the features Act- on offers we are able to attract more and higher quality leads to our business. The marketing is targeted, AND we don't have to deal with the pushy 3rd party advertising companies that are only trying to up-sell us and not HELP US.

Excellent Support and Customer Service

Aug 07, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love the customer support and service we get from Act-On. The staff is always friendly with us and very helpful. If they don't have an answer or an issue resolved, they will take the time to email us later in the day to ensure we get the correct information.

Cons: I don't have too much experience in HTML or other coding, and this is a software that is very heavily relied upon for those skills.

Act-On is a great product, but they Failed to Deliver on a Commitment

Dec 20, 2017
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Comments: Good product as a reasonable price in general.

Pros: Great functionality, Great support. Does what it is supposed to except it does not work with ConnectWise PSA.

Cons: They made a commitment in writing to provide ConnectWise integration, and they have reneged on that commitment after promising it for nearly a year. Contractual obligation ignored and now they won't communicate with me on the topic at all.

Good fit for Marketing functions running multiple LOBs

Apr 24, 2018
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Can set-up same license to track Multiple websites or domains. Integration with Salesforce. Best fit for small marketing team and large sales team. Cost effective.

Cons: Very Slow to use and few of the features are outdated - e.g. SEO Feature, Tweet Character limit, Need in-depth knowledge of custom css and html if needs to create custom and high functionality landing pages.

Great marketing automation tool for a one-person marketing department

Dec 12, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like that as a single person department and someone who had limited experience with marketing automation and had never set it up before, I was able to get up and running in about 60 days with their guidance. It's a logical and pretty intuitive software that has good functionality.

Cons: Sometimes I am not sure where to go for information and help. As with many software companies, they change their sales reps often so without a single known point of contact, I am occasionally frustrated with not having someone I know, who knows me, to go to. That said, this is true of many companies these days.

Overall: Huge time savings and email marketing capabilities; ability to make professional looking custom landing pages myself means I can turn around campaigns more quickly

Great tool for marketing

Dec 10, 2017
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is a very user-friendly software but it locates somewhere in the middle where it is neither too simple like constant contact nor too advanced like Hubspot. It is a good system for medium-sized organizations. I liked the customer service especially their technical support and dashboard design is also very modern and user-oriented.

Cons: They should review their pricing points for different levels of customers. They can improve the design of the overall website to make it more attractive to everyone.

Act-On Is A Great Tool For Marketing Attribution

Nov 28, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: To be able to tell where your potential leads and clients come from is a very helpful thing. Act-On gives me that ability!

Cons: It would be most helpful if Act-On could really provide a true attribution for where a website visitor came, especially related to Google searches.

Overall: Act-On is perfect for businesses of all sizes and allows you to monitor website visitors and traffic!

Great software wtih great support group

Jul 27, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I enjoyed working with Act-On for its ease of use and their customer support. Whenever I ran into an issue which was very rare, I could pick up the phone and have an answer in minutes. It's service like that that makes me want to stay on the software.It's user experience and customer support were always top notch.

Capterra loader

ActOn for Marketing

Sep 07, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The ease of set, pushing forms to sales reps and email campaigns.

Cons: No NetSuite integration of value. This was disappointing and one of the reasons we bought it. No improvements have been made recently.

Overall: It has been a solid tool for our marketing department. We have grown our business with it and would recommend it to small and mid-sized companies.

Capterra loader

Act-On is a great platform and partner in educating users on marketing automation best practices

Jul 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The most beneficial aspect of Act-On for my team and me is the ease in which you can create attractive templates for emails, landing pages and forms.

Cons: I do not have any major dislikes as far as the software platform is concerned. There have at times been minor issues, but support always does a great job quickly rectifying the situation.

Vendor Response

by Act-On Software on July 31, 2018

Hi Doug,
Thanks so much for posting an Act-On review on Capterra. We love hearing from customers and appreciate you sharing your feedback.
Happy Marketing!
Sarah

Capterra loader

Act-On Has Become A Beneficial Process For Our Sales & Marketing Teams

Nov 16, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Act-On's ability to track customers that visit the website and what pages they subsequently visit afterwards.

Cons: It would be nice if Act-On would develop a system to track a visitor using an incognito window or private browser.

Overall: We can consistently track visitors and create drip campaigns all from the same platform in a matter of minutes.

ActOn Review

Sep 13, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Once I learned the ends and out, it is really easy to use. Although I just recently took over using the software from a former employee.

Cons: There are probably lots I still need to learn. But, I have not seen where an image could be edited once uploaded.

Overall: Overall we have a good experience with Act-On.

Vendor Response

by Act-On Software on September 21, 2018

Thanks for sharing your review, Shawna! Be sure to check out the Act-On User Community for great tips, tricks, best practices and training resources. We're here to help you achieve marketing automation success!

https://community.act-on.com/home

Capterra loader

Act-On Is A Great Marketing Automation Tool

Nov 20, 2017
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Act-On gives our marketing teams the ability to send out email drip campaigns and monitor website visitors.

Cons: Act-On is a very in-depth software and takes quite a bit of time to understand and become familiar with.

Overall: Act-On is one of the more affordable marketing automation platforms and has great features.

Customer support is amazing

Sep 06, 2017
4/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Customer support is great. Always willing to help and quick to get a real human. I would definitely recommend this software based on their tech support.

Cons: functionality could be better. Organization within the software is lacking. I wish it was easier to use.

Overall: Easier email sends

Nice Automated Workflows for Social Media and Marketing

Oct 14, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Act-On is a comprehensive platform for automating marketing across social media and marketing tools. It comes with eight automated customizable program templates. The best feature is a simple drag-and-drop workflow creator that simplifies automating processes. No coding knowledge required. Act-ON syncs perfectly back with whichever CRM tool you're using through every part of your marketing campaign to keep Sales and Marketing aware of how things are going.

Cons: Act-On is overpriced compared to the other tools on the market. Some features, such as the functionality for cross-channel intelligence, data visualization, having more than 2500 contacts, or more than 50 sales users, is only offered at the more expensive "Enterprise" tier.

Great Marketing Software

Oct 13, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use

Overall: First off the Training and Support teams are amazing. They will hold your hand through the whole intake process. The email template builder is easy to use and it creates professional looking emails. It will track all of your website traffic and it will show you where you traffic is coming from. Great tool for small businesses!

Capterra loader

Shaun's review

Sep 07, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Ease of use and template share between markets is great.

Cons: All the bells and whisltes are a bit overwhelming.

Overall: It's has been great, the ramp up and training provided has been tremendous.

Vendor Response

by Act-On Software on September 21, 2018

Hi Shaun! I'm so glad you've taken advantage of the Act-On new user training. That's awesome. It really does help set you up for success.
If you haven't already, I also suggest checking out the Act-On User Community where you can exchange best practices, tips and tricks with other users. You'll find it here: https://community.act-on.com/home

Amazing!

Jul 25, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the ease of use, the availability for myself a non designer to make professional looking emails and execute them quickly with tracking that makes my job analyzing the response rate incredibly easy!

Cons: There's nothing I don't like.. just need a bit more training. I haven't dove deep enough to understand it all. One of my biggest complaints is that our CRM isn't completely compatible.

Solid Marketing Automation platform

Nov 23, 2014
4/5
Overall

4 / 5
Ease of Use

3.5 / 5
Features & Functionality

4.5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Act-On offers a lot of value for the price. They are certainly not the top platform as far as features and functionality, but they offer a great bang for the buck and continue to improve the platform. For many small and mid-size businesses and those new to marketing automation, Act-On is a great first step into the software, and you can also grow with it as well. Also, the pricing, training, etc. are very easy to get started.

Cons: I've had some email deliverability woes and feel that they have been slow to improve their landing page/form functionality. They recently released a responsive editor for emails, which is long overdue.

Recommendations to other buyers: It's all about what you are looking for. There are overlaps with all the MA vendors, but they are not the same. For example, there are some features and functionality that Hubspot has that blow away Act-On. However, there are some things Act-On has/does that blow away Hubspot. They are all very different, and I would recommend demoing each to get a feel for the one that will best meet your needs.

Great experience so far

May 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: My team recently started using Act-On as our marketing CRM, and I'm very pleased with how easy it is to use and excited about the in-depth capabilities for reporting and drip campaigns.

Cons: None so far, other than the fact that it isn't cheap (but for a quickly-growing marketing department, it's worth the expense to use a powerful marketing software).

Capterra loader

Love the Tool

Sep 10, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The Customer Service Team goes above and beyond.

Cons: There is an expression, "you don't know what you don't know." Act-On has been a great service for my clients for different reasons, but there is nothing that Act-On hasn't been able to solve for my clients. So nothing comes to mind.

Overall: The product just keeps getting better and better.

Vendor Response

by Act-On Software on September 21, 2018

Thanks for the great review, Angie! We love hearing that you're an Act-On enthusiast!

Great Automation Platform

Jul 19, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: There are so many functionalities with Act-On. With email marketing, you can use one of their well-designed templates, or upload your own or create text based emails. The plug and play options are incredibly easy to use.

Cons: It can be hard to find the page you're looking for within the menu because of the multiple dropdowns or the naming convention.

Oct 31, 2013
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

Comments: A10 Capital is a financial services company specializing in commercial real estate lending. We have a very niche product, so getting messages out to the right people at the right time is critical. Before adopting Act-On, we were using a combination of spreadsheets and other e-mail marketing platforms that did not sync with our Salesforce platform. This resulted in many hours of work for the marketing coordinator compiling reports manually and attempting to track down the whereabouts of individuals with bounced e-mail. We purchased Act-On in May 2012 and were up and running our first campaigns within a week. Our implementation team was fantastic; they trained my sales users both in a group setting and individually. Since launching the Act-On platform, we've spent just a few hours a week on e-mail marketing. We've tripled the number of leads in our system and qualified approximately 30% more with Act-On. My sales team reports that they love the visibility Act-On gives them as to how messages are being received and who's interested in learning more about our services. It makes a huge difference in how they make their daily calling efforts and in the overall success of A10 Capital.

Act-On is a powerful yet easy to use marketing automation platform

Mar 27, 2014
5/5
Overall

5 / 5
Ease of Use

4.5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Act-On makes it very easy to manage multiple integrated marketing programs, with built-in testing and reporting capabilities that allow us to easily identify what is working and what can improve. The platform is feature-rich and is always improving, which our team feels is a tremendous value, given the affordable price point. Act-On compares well to much more expensive competitive solutions and allows us to achieve great results with a very small team.

Cons: The landing page builder could be more robust, and it would be nice to have more pre-designed templates to choose from for emails, forms, and landing pages.

Recommendations to other buyers: Read reviews from businesses and teams similar to your own. What's important to an enterprise marketing group may not be as important to a small team at a mid-size business, and vice versa. Ensure that your marketing automation platform integrates with your CRM to get the most from your efforts, and ideally, it should be able to tie each touchpoint back to revenue.

Burning your money on a fireplace will feel better

Nov 11, 2016
1/5
Overall

1 / 5
Ease of Use

2 / 5
Features & Functionality

3 / 5
Customer Support

1 / 5
Value for Money

Comments: Their very "robust" product is a legacy system probably older than DOS. Everything is clunky, various steps to accomplish simple tasks, landing pages that are nearly impossible to customize, integrations to 3rd parties are limited to a few. I accomplished the same results with Unbounce.com, MailChimp, Zappier and any CRM even a spreadsheet will be more useful than the crap they have - all for less. If you really want something good try Hubspot but merely $$$ more you get a real working solution. Trying to get out of the contract since we could not make use of their useless system, got is into collection and we had to pay the entire contract.

Pros: Customer service picks up on the first ring... but then the problems and bugs are labeled "features". How can the inability to customize the look and feel of a form be considered a feature?

Cons: All of it Lengthy contracts impossible to get rid of Cannot customize forms Cannot edit automation flows easily CRM is as old as DOS Cannot integrate with the rest of the world Expensive Not worth a penny

Recommendations to other buyers: Run. Try Hubspot if you can afford it Put together unbounce, mailchimp and zappier for the same functionality pennies on the dollar.

The Perfect Connection

Sep 07, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The best part about the tool is how it perfectly it integrates with our Tour de Force CRM system.

Cons: There are additional functionality that we would like to see be included in the software, but overall they are very good with staying up to date with latest technology trends.

Overall: As a user and a vendor partner we value our relationship with Act-On. Act-On never fails to deliver by providing the best services and tools to keep up with the ever growing tech industry.

Vendor Response

by Act-On Software on September 21, 2018

Thanks so much for your review. We value customer feedback and appreciate your suggestions. If you haven't already, I'd encourage you to check out the Act-On User Community at https://community.act-on.com/ideation-home It's a great place to exchange best practices with other Act-On users and suggest product feature enhancements. Thanks!

Very happy with marketing automation selection.

Apr 07, 2015
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: The vendor is by far one of the best I have ever worked with. They have spent hours with us on any issue that has come up, and truly been a resource during implementation. The product is excellent and the product management team listens to feedback to adjust and enhance Act-On.

Cons: There were a few kinks in rollouts for upgrades to the software but that was nearly 8 months ago and their process is much more streamlined.

Recommendations to other buyers: When reviewing make sure if you are looking at services that integrate with your CRM has the connection included. Many charged additional fees to connect with our CRM. Also, if you plan to use your websites own CMS system, make sure a vendor will allow you to mirror your site (Act-On does). We really could not create our website and landing pages on another system in order to market.

A great product!

Mar 17, 2015
5/5
Overall

4.5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Act-On is very easy to use and has functionalities our firm was in need of. Instead of having to juggle multiple products that don't integrate, we can use this one simple product to take care of all our marketing needs. Also, Act-On integrates with our CRM system allowing us to track and synchronize everything so easily!

Cons: Although Act-On lets you be as creative as you would like, sometimes putting together email templates can be complicated.

Recommendations to other buyers: Rely on the Act-On team for help whenever you need it. They are very responsive and will walk you through each step until you 100% understand.

Act-On, a good alternative

Feb 24, 2015
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 4.0/10 Not
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Pros: Act-On is a great tool to use if you have a small database and limited budget. I love that updates happen once every two weeks, and the user interface is pretty friendly.

Cons: I think the functionality of the tool is below some of the competing vendors that exist out there. We tried migrating some accounts to this tool as a cost effective solution and found we weren't able to do everything we wanted like our old tool. Marketing Automation pieces could definitely use some improvement.

Recommendations to other buyers: Make sure you're looking into functionality of the tool to make sure it meets your organizational needs. Know how much manual effort (not automated) it will take to achieve your goals and if there are additional costs (plug-ins/add-ins/3rd party tools) to take into consideration.

Capterra loader

Not a real great product. Hard to use and manage. Go with HubSpot and save yourself the hassle!

Mar 07, 2018
2/5
Overall

1 / 5
Ease of Use

2 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money

Pros: I used this software for a little while in my past company. If you want a bare bones system that will work for emails and some automation, I guess this product will work for you.

Cons: Interface is super old and dated. Functionality is very limited and not up to par compared to more competent products like HubSpot or Marketo. It may be cheaper, but you could do much better springing for a basic version of HubSpot or another software. Save Act-On for those who use Windows 95 and are used to the dated look.

Overall: Not a great product. My advice - go with a system that has more tools and better interface. Hard to use and do anything with this.

Act-On helps our B2B company get things done

Jan 14, 2014
5/5
Overall

4.5 / 5
Ease of Use

4.5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: The ease of use is one of my favorite attributes of Act-On. They make it so easy to find information and provide tons of ways to use the information. Integrating it with our CRM was unbelievably easy and added a whole other dimension of information available to help tailor our marketing efforts. It's also an added bonus that they are always improving their product based on their customer's feedback. The team at Act-On are all so helpful. They're friendly, and they do everything they can to assist you and make you successful with the platform.

Cons: Some of the form/landing page/email creation can be tricky if you want to dig deeper into customizing your pieces and you don't have a solid knowledge of HTML.

Recommendations to other buyers: Take a look at the whole picture. A lot of the features that Act-On includes with their platform are add-ons with other systems.

Act-On - an easy to use service with exceptional support

Jan 14, 2015
5/5
Overall

4.5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Act-On is extremely easy to use and starts providing working data immediately. Act-On has a quality product with a friendly UI and wonderful support when the occasional question comes up.

Cons: A good addition would be the integration of a survey platform for more robust reporting. Act-On supports building forms and landing pages, but some little details could be improved on in this respect. Otherwise, it is a great platform that seems to support all of our needs now and into the future.

Recommendations to other buyers: We liked many things about Act-On in our short research period. The service was quickly up and running, and we had training to get up to speed. There is so much more available than what we are using today. The user groups provide ideas and support. The product and Customer Support are great! Act-On was our company's first marketing automation platform, and there are others out there, but I think our decision was a good one.

Perfect for Small Teams and Budgets with Big Functionality

Dec 21, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Offers many of the features of more expensive marketing suite at budget friendly pricing. Easy to use for almost anyone on your team, easy to assign tasks.

Cons: Nothing significant stands out as a con, ability to measure integrated campaigns without too many bells and whistles. The downfall of many Marketing Automation for a smaller marketing team is that they require a whole headcount just to generate actionable reporting.

ActOn for email marketing!

Sep 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The ease of use and drag and drop features in the email templates.

Cons: The automatic role-based email address suppression.

Overall: We can easily email and manage our marketing campaigns to a large email database.

Vendor Response

by Act-On Software on October 02, 2018

Thanks so much for posting your feedback, Kate! We're delighted that you're an Act-On enthusiast!

Best Marketing Automation Tool Out There

Jul 08, 2014
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I like Act-on because it is simple. It is clean and does what I want it to do. If I have an issue, I can just call or email someone at Act-on, and they will drop everything to help me fix my issue and get me back to my task. I've been using it for almost four years now and have never thought, "Boy, we need to find another tool." It just keeps getting better because they actually listen to their users. The community is very active, and it makes you feel good to know that your comments are being seen and are changing the future of this tool.

Cons: They have been limited on their choices of stock email templates, but in August 2014, they are releasing a new builder, which should fix this tiny problem.

Recommendations to other buyers: Do your homework and find out exactly what it is you are trying to get out of a marketing automation tool.

Mixed bag for Marketing

Feb 12, 2018
3/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: I like the platform. Pricing is reasonable. For first timers it is very easy to start your email campaigns and marketing efforts and train others. But at the same time there will be a learning curve when you dive deeper into this software. Customer Service very helpful. They have helped my business grow.

Cons: The contract has an auto-renewal with no reminders. Notate when your renewal date is coming up to avoid any surprises.

After being a loyal Hubspot user, I switched to Act-On. Huge mistake.

Sep 07, 2016
1/5
Overall

2 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 1.0/10 Not
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Pros: I liked what they described the product to be during the sales process.

Cons: Nothing they described during the sales process materialized. I have heard the phrase "Hmm, weird" many, many times in response to questions or concerns with the product. We have a huge number of undelivered emails without explanation. Saved emails disappear. Salesforce integration is clunky and unreliable. Tech support is hard to access. Cannot wait to go back to another tool.

Recommendations to other buyers: Go solely on what is written in the contract (which is intentionally sparse). What your sales person says is completely irrelevant. Be sure you understand full functionality before switching from a quality tool.

B2B Company Looking for Marketing Automation Software

Jun 06, 2017
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: during our trail the team was responsive. In the end the ability to capture Google Analytics from our marketing automation activities steered us towards another solution

Pros: the software was fairly intuitive, easy to understand/navigate. I really liked the dashboard and quick navigation links

Cons: the landing pages and email created in the software could not be linked to our company's Google Analytics page

Nov 01, 2013
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

Comments: Spitfire Marketing + Creative, Inc. is an Inbound Certified full service marketing agency with a strong focus on digital. We provide our customers with everything from basic branding to full strategy and event planning. We're small, scrappy, and love partnering with our clients to help them achieve their goals. We have been using Act-On for a little over a year and have tested it against various other cloud-based solutions. Act-On stands head and shoulders above its competitors as far as ease of use, functionality, and customer service. While some aspects are a little cumbersome to learn, the customer service team is more than willing to help decrease the learning curve. Implementation and getting started were a piece of cake, especially since we dealt directly with Act-On, and not a third party vendor. We use the full suite with the Inbound add-on, and love the depth of offerings within the suite. E-Mail marketing, landing pages, and analytic tools are all very easy to set-up, use, and share with clients.

Wonderful

Dec 21, 2017
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love every feature that Act-On provides. I have recently dug pretty deep into the marketing automation program flows, landing pages, scoring, alerts, and more and have been impressed with what we are capable of accomplishing with this advanced program. I am also amazed at Act-On's tech support. I have had probably a dozen questions since I really started using this program and Act-On has answered it within the hour every single time. Thank you, Act-On for your help!

Cons: What I like least is that our platform is integrated with our Bullhorn system, but doesn't appear to always work as smoothly as we had hoped. However, once we figured out the kinks we have made it work with what we have.

Overall: We have been able to keep up in our email communication easily with the automated programs. Act-On has taken care of all the busy work for me so I don't have to upload lists all the time, manually send messages every week, etc.

Oct 31, 2013
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

Comments: HA Advantage was a startup organization at the time we purchased Act-On. We'd outgrown the Salesforce.com email functionality and wanted more insight into what our email recipients were doing. Enter Act-On. We purchased Act-On over four years ago and haven't looked back for a moment. We were up and running in a day - maybe two - and sent our first marketing email on day three. Throughout the startup, implementation, and ongoing use, Act-On has been incredibly supportive and responsive in helping understand the steps needed to complete an activity or program. More impressively, when we ran into product limitations, they put solutions for those limitations on the product roadmap, and it was a matter of weeks before the new functionality was usable in the production environment. In short, we've built our business around an Outbound email program that is powered by Act-On. The business has grown from $0 to $23.7M in 37 months, and every dollar of revenue started with an outbound email via Act-On.

Not user friendly but useful for marketers

Sep 21, 2018
3/5
Overall

1 / 5
Ease of Use

3 / 5
Features & Functionality

1 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: You can create landing pages, forms and personalized marketing processes, etc.

Cons: Usability is very bad, and support is not very helpful when things are malfunctioning.

Love the implementation process and overall ease of use

Sep 07, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easy to use and loved the act on university when implementing.

Cons: When customer support was out for a few months.

Vendor Response

by Act-On Software on September 21, 2018

Thanks for posting. We appreciate it!

Pretty solid marketing software

Mar 13, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: A lot of cool features to amplify your email marketing. Customizing the design of an email does not require any knowledge of HTML, which is great for beginners.

Cons: The software does have all the general tools you need. Maybe less in depth as other tools, but still have the required ones.

Vendor Response

by Act-On Software on March 14, 2018

Hi! We are so glad to know you are happy with your Act-On experience! As a Marketer myself, I also love the fact that I do not need to rely on someone with a more technical background to launch a campaign. Thank you for your review, and for your business.

Love Act-On

Mar 03, 2015
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the ease of use. We were able to implement Act-On without much involvement from IT. It's user-friendly and feature rich. I also really love all the data that we can generate after each campaign.

Cons: As with any new software, there's a learning curve. Thankfully, Act-On is there to support you during this learning curve phase.

Recommendations to other buyers: Do your homework. Make sure you understand how the vendor will support you after the sale.