Who Uses This Software?

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).


Average Ratings

121 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $900.00/month
    See pricing details
  • Pricing Details
    We price by "active contacts," not database size.
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Act-On Software
  • www.act-on.com
  • Founded 2008
  • United States

About Act-On

Act-On is a marketing automation platform that delivers innovation to empower marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from awareness and acquisition, through retention and loyalty. With Act-On, marketers can drive better business outcomes and maximize CLV.


Act-On Features

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Act-On Reviews Recently Reviewed!

53be99df3286ac6d6f623e0600c3806a

Act-On Is A Great Marketing Automation Tool

Nov 20, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Act-On gives our marketing teams the ability to send out email drip campaigns and monitor website visitors.

Cons: Act-On is a very in-depth software and takes quite a bit of time to understand and become familiar with.

Overall: Act-On is one of the more affordable marketing automation platforms and has great features.

87e5f93a68a1b70e73b2e9e3b71db7de

Act-On Has Become A Beneficial Process For Our Sales & Marketing Teams

Nov 16, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Act-On's ability to track customers that visit the website and what pages they subsequently visit afterwards.

Cons: It would be nice if Act-On would develop a system to track a visitor using an incognito window or private browser.

Overall: We can consistently track visitors and create drip campaigns all from the same platform in a matter of minutes.

A Decent Marketing Automation Tool

Nov 07, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
Likelihood to Recommend: 6.0/10 Not
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Pros: You can do a lot with Act-On, so long as you know how to use it. It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages.

Cons: Act-On gets the job done on marketing automation, but it's not pretty or easy to navigate. Its UI looks like it dates back to the early 2000's. It is very cluttered and disorganized. Although there are a lot of features, they are a pain to find and implement smoothly together. It is difficult to manage data inside of it.

Good in theory, however too unstable

Oct 03, 2017
3/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Act-on is a great software to use in order to gather an account's history with the company. I'm able to access form submissions, browsing history as well as customer preferences, and set up alerts any time a customer returns. The functionality of Act-on makes it one of my most used pieces of software in my day-to-day work and I'd be extremely less effective without it.

Cons: Long story short, Act-on doesn't always like to work. almost daily there seems to be some sort of hiccup and I (and others in my company) are unable to use it. It seems that countless requests to customer support don't help either. Act-on would be almost perfect, however its support and stability make it more of a headache than it should be.

Overall: It provides numerous ways of tracking repeat customers and sorting through leads to help me contact the people most likely to purchase.

Act-On Worth The Marketing Dollars

Oct 03, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Act-On is one of the best values for what you get in regards to marketing automation systems. It is worth the cost.

Pros: Act-On is an easy to use marketing automation platform. I've used Marketo in the past, and Act-On was much simpler and user friendly. Over the last 2 to 3 years they've enhanced the look and feel of the product only for the better. But perhaps the portion of Act-On that I like the most is the support. They offer top tier support. It actually might be some of the best support I've had for a SaaS offering.

Cons: I do wish they had a few more options around landing pages. Unfortunately, HubSpot blows them out of the water on this feature.

Use act-on daily for email marketing, segmenting and landing pages

Sep 07, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Basic functions are easy to use,. Setting up automating and more advanced functions are tricky. But resources available help.

Cons: Sometimes have issues with saving a draft and then going back and my changes weren't saved. Also the drafts don't automatically save so I've accidentally shut down and lost my work. It would be better if it auto saved every so often.

Overall: It makes sending emails efficient and pulling segments easy for someone that doesn't have a lot of technical background.

Great value

Sep 06, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Hands down the best customer support. Anytime we have any question about /anything, their customer support is extremely responsive.

Cons: There are a few qwirky things about the software and they can be slow to adapt at times but they do listen to customers.

Customer support is amazing

Sep 06, 2017
4/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Customer support is great. Always willing to help and quick to get a real human. I would definitely recommend this software based on their tech support.

Cons: functionality could be better. Organization within the software is lacking. I wish it was easier to use.

Overall: Easier email sends

Mailchimp seems easier

Sep 06, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: I think it is Very professional and easy to use, most of the time. I should have done more research.

Cons: Expensive, and I wonder if there is a better solution. There probably is, but I have not just found one

Overall: Easy to send emails, and to track ROI, even weeks later.

Excellent Support and Customer Service

Aug 07, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love the customer support and service we get from Act-On. The staff is always friendly with us and very helpful. If they don't have an answer or an issue resolved, they will take the time to email us later in the day to ensure we get the correct information.

Cons: I don't have too much experience in HTML or other coding, and this is a software that is very heavily relied upon for those skills.

Invaluable Marketing Asset

Aug 05, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Act-On is a robust, yet easy-to-use solution that combines multiple marketing applications into one. It has been a workhorse for us. While it can serve more than a dozen vital functions, including social media management and ABM, I most appreciate its integration with our CRM system (Microsoft Dynamics 365) and how it can be used to automate nurture programs, score leads based on behavior/engagement, and monitor web site visitor activity. I¿m also very impressed by members of the tech support team who are very patient and have bailed us out of an after hours pinch more than once.

Cons: Keeping up with the constant evolution of Act-On is a full-time job. I often feel like we¿re 5 steps behind in understanding newly released features and everything it can do. Of course, that¿s a good problem. My only true critique is that the organization seems to have gone through some growing pains and lost its personal touch along the way. When I first selected and implemented Act-On at my previous company 4 years ago, I felt like our sales rep and implementation team were truly invested in our success. I was so impressed by the product and Act-On¿s customer success team that I implemented it again at my next company and recommended it to several peers. However, faces began to change quickly, and we had 3 different reps in the same year. Our new contacts were less interested in our success and more interested in what we could do for them. One became obsessed with recruiting our company as a reseller. Things have settled down, but I don¿t feel like they value our business as much as they once did.

Great software wtih great support group

Jul 27, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I enjoyed working with Act-On for its ease of use and their customer support. Whenever I ran into an issue which was very rare, I could pick up the phone and have an answer in minutes. It's service like that that makes me want to stay on the software.It's user experience and customer support were always top notch.

Amazing!

Jul 25, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the ease of use, the availability for myself a non designer to make professional looking emails and execute them quickly with tracking that makes my job analyzing the response rate incredibly easy!

Cons: There's nothing I don't like.. just need a bit more training. I haven't dove deep enough to understand it all. One of my biggest complaints is that our CRM isn't completely compatible.

Great Automation Platform

Jul 19, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: There are so many functionalities with Act-On. With email marketing, you can use one of their well-designed templates, or upload your own or create text based emails. The plug and play options are incredibly easy to use.

Cons: It can be hard to find the page you're looking for within the menu because of the multiple dropdowns or the naming convention.

For marketing automation, this is what you need!

Jun 07, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This site/software is really intuitive and easy-to-use, even for the beginner. We can manage subscribers, sort into lists, and target our marketing easily to the right people.

Overall: Contact organization and marketing targeting.

B2B Company Looking for Marketing Automation Software

Jun 06, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: during our trail the team was responsive. In the end the ability to capture Google Analytics from our marketing automation activities steered us towards another solution

Pros: the software was fairly intuitive, easy to understand/navigate. I really liked the dashboard and quick navigation links

Cons: the landing pages and email created in the software could not be linked to our company's Google Analytics page

BEWARE of their non-cancelable contracts!

Mar 07, 2017
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Comments: AVOID these guys at all cost. The ux is poor and you'll need a dedicated in house resource to learn and operate a sub-optimal system.

Pros: Sales team will be all over you prior to signing. That should have been a sign to run. Truly a poor and deceitful software company

Cons: Read the contract carefully. They include an auto-renewal clause that is non-cancelable. They will not notify you at all when the contract renewal is coming up and automatically lock you into a full year which they won't let you cancel. As a small business testing out systems this is horrible. They should at least notify customers of upcoming renewals. We had stopped using the software as months before and forgot about it until we starting seeing $ charges to the company. When we tried to cancel they refused and sent the account to a collection agency...well done Act-on. Any world class software company doesn't try to trick clients into sticking with them. Provide a valuable service and clients will gladly stick with you.....when Adobe, Microsoft, and Google all allow you to adjust subscriptions and drop subscriptions to services not being used at any time.

Started Out well, then Declined

Jan 24, 2017
3/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Comments: We used this software for 2 years. Initially, the service was really good. Roughly a year into our service, the experience began to decline, in several aspects. Several of Act-On's IP addresses became gray listed, due to abuse from a few users. This caused our deliverability to decrease on email sends. Additionally, we were regularly switched to a different CSM throughout our experience. We had at least 4 CSMs in two years. This was a challenge for us, with regard to keeping a continuity regarding our contact at Act-On, and who we went to with questions. It was a good MA software for us starting out and enabled us to expand our marketing automation capabilities beyond what we could do in Hubspot, but the quality of the user interface was lacking, as well as the deliverability issues and high turnover of personnel at Act-On.

Pros: Most inexpensive, full featured Marketing Automation software available. Integration with Salesforce was good, which made Act-On a useful tool for our sales team. The daily email prospector report was a useful tool to get a big picture view of website traffic among known and unknown sources.

Cons: In the last year, they have doubled their pricing, to line up more directly with the other MA software offerings, but use that as a starting point to discount heavily. We experienced a high turnover of CSMs and salespeople, which was concerning because we lacked continuity on our point of contact.

Recommendations to other buyers: Investigate current users of the software, ask for references, and find out how their deliverability is.

Agree with recent Forrester Wave Report

Nov 23, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Sincerely easier to use than others on the market, great overall feature set, love the dynamic content options, program templates were a game changer, account-based marketing provides visibility into how programs are doing at the Account-level that we haven't had.

Cons: The UI is slowly being overhauled but I'd like to see this go faster. Their out-of-box reports aren't great, but I haven't run across a marketing automation platform who has great reporting (I do like Marketo's Opportunity Analyzer report) and we use Data Studio to simply pull data out the way we want it to populate our reports in excel or Tableau

Overall: I started out using Marketo years ago and while I was a power user and loved the depth of features, others in the company found it to be complex and most could use it for only the basics.

I moved on to Pardot and I really liked it, and I even attended their user conference three years ago in Atlanta - which unfortunately, was when they pass along the news to customer that they have been acquired and would end up Salesforce's portfolio. Pardot was moved into their Sales Cloud (and ExactTarget went to the Marketing Cloud), and the result has been, other than some UI improvements, almost no innovation at all... and a major rise in costs, where it's extra for phone support, they charge for Salesforce Engage, they charge for Wave Analytics, etc. etc.

Meanwhile, Act-On has been the steady player in the market that has continued to advance - and you see that in Forrester's Q4 2014 Wave report where Act-On moved to the upper, Leader quadrant ahead of Pardot and HubSpot (though, I'd say that HubSpot has always been more "Movement-First" versus "Product-First" where they invest more in their marketing then their marketing features, particularly with their focus on their CRM now).

Act-On received a large round of investment money, brought in loads of new talent on the executive team and down, and continue to push out new features faster than others on the market. They were first to launch Account-based Marketing, their Social tools are very advanced (Forrester scored them higher than HubSpot for example), built Data Studio that allows us to push to our BI easily (Tableau), they overhauled all of their composers (email, landing page and forms), added dynamic content & personalization features, and added a unique way to create Program Templates that is awesome and now have a growing library of templates you can grab and use that build out all the nurture program steps for you automatically (including sales alerts, CRM campaign updates, basic or advanced if/then scenarios, etc.).

I've always thought that price should not be a big driving factor for which tool to use. But, their Active Contacts model allows you to pay for what you use, versus the size of your database - and where Marketo and Pardot are adding more modules, Act-On includes everything in their Enterprise edition. And their Support is also fantastic.

Don't be fooled. This is an advanced tool that medium and large companies are using.

Recommendations to other buyers: Forrester called it the best value on the market in their Q4 2016 Wave report. If you want a feature-rich platform that your whole team can use, Act-On is the best tool on the market, particularly for medium sized companies.

Act On Just No Longer Met Our Needs

Nov 22, 2016
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Comments: We were using act on for a while but we really no longer needed to use it when we made the switch to Hubspot. Also using Mailchimp was much easier to use than Acton.

Burning your money on a fireplace will feel better

Nov 11, 2016
1/5
Overall
1 / 5
Ease of Use
2 / 5
Features & Functionality
3 / 5
Customer Support
1 / 5
Value for Money

Comments: Their very "robust" product is a legacy system probably older than DOS. Everything is clunky, various steps to accomplish simple tasks, landing pages that are nearly impossible to customize, integrations to 3rd parties are limited to a few. I accomplished the same results with Unbounce.com, MailChimp, Zappier and any CRM even a spreadsheet will be more useful than the crap they have - all for less. If you really want something good try Hubspot but merely $$$ more you get a real working solution. Trying to get out of the contract since we could not make use of their useless system, got is into collection and we had to pay the entire contract.

Pros: Customer service picks up on the first ring... but then the problems and bugs are labeled "features". How can the inability to customize the look and feel of a form be considered a feature?

Cons: All of it Lengthy contracts impossible to get rid of Cannot customize forms Cannot edit automation flows easily CRM is as old as DOS Cannot integrate with the rest of the world Expensive Not worth a penny

Recommendations to other buyers: Run. Try Hubspot if you can afford it Put together unbounce, mailchimp and zappier for the same functionality pennies on the dollar.

Good for the price

Nov 01, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: Act-on worked well for us when we were a smaller company. It had basic features and integrated into Salesforce decently, which was a must. As we needed more advanced marketing capabilities such as more heavily automated customer journeys and drip campaigns, we had to find a different solution.

Great Marketing Software

Oct 13, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use

Overall: First off the Training and Support teams are amazing. They will hold your hand through the whole intake process. The email template builder is easy to use and it creates professional looking emails. It will track all of your website traffic and it will show you where you traffic is coming from. Great tool for small businesses!

Not the best, but gets the job done.

Oct 07, 2016
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: The UI is easy to use

Cons: Lack of useful reporting features

Overall: Been using this software for a little over a year. Had there pro team build it out for us originally until the project was delayed for 2 months. Ended their pro service and ended up building it out ourselves in less then a month. It is easy to use and get started with it on your own, it lacks a lot of reporting features, you need to customize a lot of it to make the marketing reports useful in salesforce.

Recommendations to other buyers: Dont use their pro service to setup your marketing, it's easy enough to setup by yourself.

Not the best, but gets the job done.

Oct 07, 2016
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money

Comments: Been using this software for a little over a year. Had there pro team build it out for us originally until the project was delayed for 2 months. Ended their pro service and ended up building it out ourselves in less then a month. It is easy to use and get started with it on your own, it lacks a lot of reporting features, you need to customize a lot of it to make the marketing reports useful in salesforce.

Great tool for the dollar

Oct 07, 2016
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Comments: For the dollar it delivers what the marketing team needs. The viability that I desire for the team isn't quite there though.

Actin review

Oct 06, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Functionality

Cons: Speed

Overall: Good as of now we are working with some other vendors as of now too but we always seek foe new vendors...leme

not the best and not the worst

Oct 06, 2016
2/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: affordable

Cons: it's archaic and difficult to navigate

Overall: generally archaic and difficult to really execute a B2B strategy on. It's hard to understand your lead and contacts and the system isn't staying as current as they could with the times.

Recommendations to other buyers: use it if you are trying to get into automation and want to do a low investment

Act On Review

Oct 05, 2016
3/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Comments: Act On is a great tool for the marketing department but when it comes to integrating with the API it is somewhat cumbersome. There is a lot of work that needs to be done on a standard install of this product and integration with SF.com. The standard reports do not support custom fields outside of the normal SF.com opportunity for reporting, therefore making the reports useless.

Act-on review

Oct 05, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: ease of use

Cons: is not very good at building forms for reviews

Overall: the training and support was very helpful to get campaigns started and become productive. the learning academy has a ton of courses to create great marketing campaign

Best in class marketing automation

Oct 05, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: As an agency partner, we are completely satisfied with every aspect of Act-On as a platform and as a company. The tool itself provides top-notch functionality in website and CRM integration, list segmentation, email composition, and automation setup. Having used and evaluated around a dozen tools, I can safely say this is the best I've seen. Customer Service and Partner Sales Support go above and beyond to provide you with what you need. We have migrated many of our clients to Act-On and it has been a smooth transition in all cases. Highly recommended.

great tool

Oct 05, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I love act-on. it integrate seemlessly with salesforce and is an great tool for both my bdr team and sales team

Fully Featured Marketing Automation Solution for Right User

Sep 27, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.

Pros: Great features Support

Cons: Price Contract length term

After being a loyal Hubspot user, I switched to Act-On. Huge mistake.

Sep 07, 2016
1/5
Overall
2 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money
Likelihood to Recommend: 1.0/10 Not
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Pros: I liked what they described the product to be during the sales process.

Cons: Nothing they described during the sales process materialized. I have heard the phrase "Hmm, weird" many, many times in response to questions or concerns with the product. We have a huge number of undelivered emails without explanation. Saved emails disappear. Salesforce integration is clunky and unreliable. Tech support is hard to access. Cannot wait to go back to another tool.

Recommendations to other buyers: Go solely on what is written in the contract (which is intentionally sparse). What your sales person says is completely irrelevant. Be sure you understand full functionality before switching from a quality tool.

ActOn - Pretty Good for the Price

Sep 01, 2016
4/5
Overall
4 / 5
Ease of Use
2 / 5
Features & Functionality
4 / 5
Customer Support
3.5 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: The platform is very simple to understand and use. You don't need much training before you can get up and running building e-mails, landing pages, and programs for marketing automation. There is a lot of room for customization as well. Also, the price is a bit lower than some other marketing automation software.

Cons: There are some issues within the landing page builder - sometimes it is hard to get the object placement right if you do not know the HTML coding on the back end. The system also can run a bit slow at times.

Recommendations to other buyers: Check what type of software will best integrate with your sales platform (ex: Salesforce) before making a decision about what type of marketing automation software to use. Also check if pricing is by lead volume or a certain amount of time (ex: 100,000 contacts max in the system vs. a 1 year contract) - if you're a larger company planning to have a large population in your marketing automation system, it may be beneficial to go with a time contract instead.

Act-On to Get Your Act Together

Aug 27, 2015
5/5
Overall
4 / 5
Ease of Use
4.5 / 5
Features & Functionality
4 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: I really like how easy it is to set this product up with other 3rd party platforms. It was very easy to integrate with Salesforce, BigCommerce and a 3PL system for logistics. The logic is very easy to understand and easy to test. Pricing is great as well.

Cons: I don't really dislike anything about the platform. I do not like that is not as popular as some of it's competitors. Other than that I have only found good things in relation to this platform.

Recommendations to other buyers: Set up a trial on the platform and build out a campaign to see how the system will work for you. Also compare the pricing for the number of contacts you will have and the volume that you are predicting for this and other platforms. You will likely find that Act-On is very competitive.

Excellent software, excellent support

Apr 20, 2015
5/5
Overall
4.5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Act-On is super intuitive to use, and any time that I do have questions, their support team has been really quick to respond and helpful.

Cons: I wish there were more flexibility with the reporting.

Recommendations to other buyers: Set it up in a test environment and set up some campaigns. The automation piece and the webinar connectors are really powerful.

Very happy with marketing automation selection.

Apr 07, 2015
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The vendor is by far one of the best I have ever worked with. They have spent hours with us on any issue that has come up, and truly been a resource during implementation. The product is excellent and the product management team listens to feedback to adjust and enhance Act-On.

Cons: There were a few kinks in rollouts for upgrades to the software but that was nearly 8 months ago and their process is much more streamlined.

Recommendations to other buyers: When reviewing make sure if you are looking at services that integrate with your CRM has the connection included. Many charged additional fees to connect with our CRM. Also, if you plan to use your websites own CMS system, make sure a vendor will allow you to mirror your site (Act-On does). We really could not create our website and landing pages on another system in order to market.

A great product!

Mar 17, 2015
5/5
Overall
4.5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Act-On is very easy to use and has functionalities our firm was in need of. Instead of having to juggle multiple products that don't integrate, we can use this one simple product to take care of all our marketing needs. Also, Act-On integrates with our CRM system allowing us to track and synchronize everything so easily!

Cons: Although Act-On lets you be as creative as you would like, sometimes putting together email templates can be complicated.

Recommendations to other buyers: Rely on the Act-On team for help whenever you need it. They are very responsive and will walk you through each step until you 100% understand.

A must have tool for anyone in Marketing

Mar 04, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: What I like best is having a wide variety of useful information easily accessible in a single software product. Website tracking, email campaign tracking, tracking assets, tracking social media, and more are always just a click away.

Cons: The overall look of the interface. I think it needs a facelift to look more modern.

Recommendations to other buyers: My recommendation is to try Act-On for at least a month before committing to any other competitor.

Love Act-On

Mar 03, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I like the ease of use. We were able to implement Act-On without much involvement from IT. It's user-friendly and feature rich. I also really love all the data that we can generate after each campaign.

Cons: As with any new software, there's a learning curve. Thankfully, Act-On is there to support you during this learning curve phase.

Recommendations to other buyers: Do your homework. Make sure you understand how the vendor will support you after the sale.

Questionable Client Agreement Practices

Mar 03, 2015
3/5
Overall
3 / 5
Ease of Use
2.5 / 5
Features & Functionality
1 / 5
Customer Support
Likelihood to Recommend: 1.0/10 Not
Likely
Extremely
Likely

Pros: The software itself was pretty good. We would have loved to continue using the software and take full advantage of what it has to offer.

Cons: Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately, though, Act-On offered us a discount, but they did not disclose what future upgrade costs would be. We made what the client count would have to be clear before we signed up, but they convinced us to sign up in a lower tier to meet our budget and close the deal. But then, after 3-4 months of set-up and training, we finally went to use the software in practice and needed to upgrade the number of clients to actually utilize the system, and then we were met with the reality of the situation. They had no intent of accommodating our original needs at the budget we discussed and tried to double our cost to get to the original needs we discussed. Even though they admitted that they were vague and unclear in the agreement on the upgrade details, they refused to accommodate our needs/budget or to let us out of our contract and instead chose to simply state that we were still bound to pay for the software until the end of the term, even though they know we won't even be able to utilize the service. Pretty poor service, and they are only thinking in the short-term about making a few bucks instead of working with us to save the account.

Recommendations to other buyers: Be careful to get your growth plan and rates for future growth identified in your initial contract. Don't sign up unless you know what rates they will charge you in the future if you need to upgrade client numbers.

It hasn't ceased to impress me every day

Feb 25, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love being able to track my campaign's progress.

Cons: It can be a bit challenging to find data on specific items. An example would be seeing the report of an automated email sent to a client after they fill out info on a form.

Recommendations to other buyers: Integrate the system as soon as possible and have an email list ready to upload; this way, you'll start seeing results in days.

Good product for an even better price

Feb 24, 2015
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: I like Act-On's best quality and power to price ratio. The product is at least as good as my evaluation of Marketo for a lot less!

Cons: It was a bit tricky to request and use customized subdomains for our landing pages.

Recommendations to other buyers: If you're in the market for low-to-mid range Marketing Automation, you can't beat the power and price combo of Act-On.

Act-On, a good alternative

Feb 24, 2015
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
Likelihood to Recommend: 4.0/10 Not
Likely
Extremely
Likely

Pros: Act-On is a great tool to use if you have a small database and limited budget. I love that updates happen once every two weeks, and the user interface is pretty friendly.

Cons: I think the functionality of the tool is below some of the competing vendors that exist out there. We tried migrating some accounts to this tool as a cost effective solution and found we weren't able to do everything we wanted like our old tool. Marketing Automation pieces could definitely use some improvement.

Recommendations to other buyers: Make sure you're looking into functionality of the tool to make sure it meets your organizational needs. Know how much manual effort (not automated) it will take to achieve your goals and if there are additional costs (plug-ins/add-ins/3rd party tools) to take into consideration.

Great! There's more than meets the eye

Feb 17, 2015
5/5
Overall
4.5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: The product is good on its own, and it pairs nicely with Salesforce. The vendor is reliable and provides great service.

Cons: There are a lot of different places you can go for resources about the product or about marketing automation in general, and they are great resources, but there are so many different channels for those resources that it can be overwhelming.

Recommendations to other buyers: Check the competition. I've worked with perceived larger companies and smaller ones. This has been my personal favorite.

Consider Support when looking at Automation, and Consider Act-On

Feb 17, 2015
5/5
Overall
4.5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: I've been using Act-On for about 4 months now. It is everything I hoped it would be. The Act-On team is phenomenal. The level of support goes above and beyond any other support I've received with other Marketing Automation or CRM tools. We were up and running in a matter of weeks, including one-on-one training. Do yourself a favor and evaluate Act-On.

Cons: The Outlook plug-in isn't Mac compatible. But that is the same thing with SFDC and other systems, so I'm sort of used to that. I hope that changes sometime in the near future.

Recommendations to other buyers: Consider support. Do you want to call into an 800 number in India and wait for an email or call back?

Great Product

Feb 12, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Act-On has been great. We have been using for about a year and they have helped us every step of the way!

Cons: Nothing. Act-On was great from the sales process to the on-boarding process.

Recommendations to other buyers: Take a look at Act-On. Their pricing structure plus their support is 2nd to none.

Affordable marketing automation platform

Feb 11, 2015
5/5
Overall
4.5 / 5
Ease of Use
5 / 5
Features & Functionality
4.5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Always optimizing services and finding new ways to provide value to the platform for their customers.

Cons: Like any marketing automation software, there is a lot to learn. Thankfully, Act-On has a great set of online support docs and excellent customer service.

Recommendations to other buyers: It helps to know where you see your marketing program going in the next year or two, Act-On has been making improvements and adding new features. This is a product that will grow with your company.

Act-On is easy to use

Feb 06, 2015
5/5
Overall
4.5 / 5
Ease of Use
4.5 / 5
Features & Functionality
4 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Easy to use, even without experience. The layout of the site is also very organized, visually appealing, and easy to navigate.

Cons: Sometimes, formatting can be a bit of a pain when working within the tool.

Recommendations to other buyers: If you are looking for a tool to easily create emails and landing pages, Act-On is excellent. The scheduling for email blasts is also easy to use.

System a bit cranky

Feb 05, 2015
3/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: We have used Act-On now for quite some time and so far it has all the requested features but it takes quite some effort to build landing pages and setup campaigns. The pros are that the product is definitely not expensive, cons would be the lay-out of the emails and landing pages.

Overall it is very easy to use, but like said earlier a bit basic.

Great Tool

Jan 22, 2015
5/5
Overall
4.5 / 5
Ease of Use
4 / 5
Features & Functionality
4.5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Act-On is very user-friendly and provides many capabilities that benefit both marketing and sales users. The customer service and support is great.

Cons: The reporting is not as robust as we would like it to be.

Recommendations to other buyers: Act-On is a great fit for someone who has never used email automation software before or who is looking for ease of use.

Act-On - an easy to use service with exceptional support

Jan 14, 2015
5/5
Overall
4.5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Act-On is extremely easy to use and starts providing working data immediately. Act-On has a quality product with a friendly UI and wonderful support when the occasional question comes up.

Cons: A good addition would be the integration of a survey platform for more robust reporting. Act-On supports building forms and landing pages, but some little details could be improved on in this respect. Otherwise, it is a great platform that seems to support all of our needs now and into the future.

Recommendations to other buyers: We liked many things about Act-On in our short research period. The service was quickly up and running, and we had training to get up to speed. There is so much more available than what we are using today. The user groups provide ideas and support. The product and Customer Support are great! Act-On was our company's first marketing automation platform, and there are others out there, but I think our decision was a good one.

My experience has been very positive.

Dec 26, 2014
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: I like the breadth of capabilities with superior customer support by both the Customer Success Manager and Technical Support.

Cons: The new upgrades are limited to the composer. It would be nice to have the upgrades across all components.

Recommendations to other buyers: Talk with a Customer Success Manager about your needs and how they will be able to assist you.

Solid Marketing Automation platform

Nov 23, 2014
4/5
Overall
4 / 5
Ease of Use
3.5 / 5
Features & Functionality
4.5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Act-On offers a lot of value for the price. They are certainly not the top platform as far as features and functionality, but they offer a great bang for the buck and continue to improve the platform. For many small and mid-size businesses and those new to marketing automation, Act-On is a great first step into the software, and you can also grow with it as well. Also, the pricing, training, etc. are very easy to get started.

Cons: I've had some email deliverability woes and feel that they have been slow to improve their landing page/form functionality. They recently released a responsive editor for emails, which is long overdue.

Recommendations to other buyers: It's all about what you are looking for. There are overlaps with all the MA vendors, but they are not the same. For example, there are some features and functionality that Hubspot has that blow away Act-On. However, there are some things Act-On has/does that blow away Hubspot. They are all very different, and I would recommend demoing each to get a feel for the one that will best meet your needs.

Act-On opens the door to marketing automation

Nov 20, 2014
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3.5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: It's very budget friendly and the support is there when needed.

Cons: Very little comes to mind. We knew what we needed, and Act-On fit the needs.

Recommendations to other buyers: Know what you want. Know where your experience level is. Know the difference from a nice to have and need to have.

Act-On is easy to use marketing automation software!

Nov 20, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Act-On delivers software as it should be - as a service. So many companies require you to hire multiple administrators and jump through hoops to implement an extremely complex system. With Act-On, they are so confident in their solution, they'll even sell it on a month-to-month basis. Ask the other companies to buy month-to-month; good luck!

Cons: It is just an amazing product. I would highly recommend Act-On.

Recommendations to other buyers: Understand the total cost of ownership. When the other companies say they are 50-100% more expensive, they are really 200-300% more expensive because you have to hire administrators!

Hands down the best marketing automation program I've used

Nov 18, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Act-On has an easy to use platform that builds something out of nothing. You don't have to have any base knowledge to get started with Act-On and build beautiful campaigns. The automation can make one person seem like a whole team of dedicated marketing pros!

Cons: I don't have any complaints. The Act-On support staff has helped me resolve all the issues I've experienced.

Recommendations to other buyers: Make sure the software fits how you work. Jump in, take a demo, and talk to a support rep.

National Sales Representative

Nov 17, 2014
5/5
Overall
5 / 5
Ease of Use
4.5 / 5
Features & Functionality
4.5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Ease of use regarding functionality, recordkeeping retrieval and the charting of activities.

Cons: I have yet to have any issues with the fuctionality of this.

Recommendations to other buyers: Make sure you understand what it is you want to accomplish then put it to work.

Director of Business Process

Nov 16, 2014
5/5
Overall
4 / 5
Ease of Use
4.5 / 5
Features & Functionality
4.5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: The price to value ratio is excellent.

Cons: The WYSIWYG editor can be a little confusing to use.

Recommendations to other buyers: Have a clear list of your requirements before you start looking.

Act-On Review

Nov 14, 2014
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: I like the flexibility and support. They want us to be successful and provide us the communication, support, and ideas to make that possible.

Cons: It runs off of email addresses, which are expensive to get your hands on in some marketplaces.

Recommendations to other buyers: I recommend it if you have an email-based database ready to go with a marketing plan to use it. Sitting unused is simply not valuable.

Act-On Review

Nov 14, 2014
4/5
Overall
3 / 5
Ease of Use
3.5 / 5
Features & Functionality
4 / 5
Customer Support
Likelihood to Recommend: 6.0/10 Not
Likely
Extremely
Likely

Pros: Excellent training and customer support. The product is an all-in-one tool.

Cons: There are less expensive options out there. There is also a fairly steep learning curve to get the most out of the product.

Recommendations to other buyers: Take advantage of the free training, webinars, and customer support. They're all very helpful.

Act-On NEVER Acts out

Nov 14, 2014
5/5
Overall
5 / 5
Ease of Use
4.5 / 5
Features & Functionality
4.5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Since the very beginning of our relationship with Act-On, they have been helpful and have always been improving the product. It is a very intuitive tool and makes marketing fun and effective.

Cons: I have experienced some issues with the way that Act-On defines a lead as needing to be suppressed and the resulting limitations that it places on optimizing my database.

Recommendations to other buyers: If you are new to this type of technology or if you are an old hand using marketing tools, make sure you really play around with each product you are evaluating. If at the end of a demo or discovery session you think, "Wow that's complicated," you will probably not use the product to its fullest potential. If you are left with the thought, "Wow, I can't wait to play around with this tool," chances are good that you will use and enjoy the product.

Measureable Outbound marketing

Nov 13, 2014
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4.5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: The support offered to me was amazing! Daily web site visitor reports help me and others to know who is looking at our website and to what extent.

Cons: What I liked least was having to sell my company on the benefits of the software.

Recommendations to other buyers: Schedule the demo then enage with them for 90 days. You will be more than impressed.

Very comprehensive marketing automation tool for a great price

Nov 12, 2014
5/5
Overall
4 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The support was next to none! I had one dedicated person from Act-On that was highly accessible and worked with me to put together nurturing programs. I watched demos of quite a few tools that looked very complicated, but Act-On was very easy to learn and use. The web traffic reports were an extra plus, where you would normally need to purchase another program, Act-On has great website analytics.

Cons: The only thing I don't like is there is not a direct integration with the CRM my company uses, Oracle CRM on Demand. This is making it difficult to move leads from Act-On to the CRM and back again.

Recommendations to other buyers: Don't just look at only the largest players in the market when it comes to marketing automation.

Sales program

Oct 30, 2014
5/5
Overall
4.5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Been in business a long time and we have grown as Act-On has.

Cons: Training new employees on the how-tos of the program.

Recommendations to other buyers: It's a great way to track your customers and helps for follow up on sales and meetings.

Relatively easy to use contact management software

Oct 29, 2014
4/5
Overall
3.5 / 5
Ease of Use
3.5 / 5
Features & Functionality
2.5 / 5
Customer Support
Likelihood to Recommend: 5.0/10 Not
Likely
Extremely
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Pros: Its ease of use for multiple users - all skill levels.

Cons: It can be difficult to reclaim information in bulk form.

Recommendations to other buyers: Be comfortable with what your requirements are and the users who will interface with it.

Act-On Review

Oct 29, 2014
4/5
Overall
2.5 / 5
Ease of Use
2.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 5.0/10 Not
Likely
Extremely
Likely

Pros: Customer support is very helpful and engaging. Training both initially, and ongoing is very strong. And the product features also run quite deep ... it does a little bit of everything.

Cons: Because the product is email-based, it's lacking some fundamental CRM features; therefore, we require a separate CRM product (though the two do integrate nicely).

Recommendations to other buyers: Take advantage of the customer support. You are initially assigned an Account Manager that will walk you through all of the features. This is extremely helpful.

title that is for act on

Oct 29, 2014
4/5
Overall
3 / 5
Ease of Use
3.5 / 5
Features & Functionality
4 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: The interface just makes it easy to use for anyone throughout the organization.

Cons: Sometimes the access routes make it difficult to be user friendly.

Recommendations to other buyers: Make sure your training is good enough to bring everyone using it up to speed.

Sale Marketing

Oct 25, 2014
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: It works very good for our type of business. Easy to understand and great reports. Follow-up part of program is a 10.

Cons: Reports that we can produce are very important and this is why we use this product.

Recommendations to other buyers: Nee online training to understand the potential of the product prior to purchasing it.

Easy enough to use. But the customer service is top notch.

Sep 25, 2014
5/5
Overall
3 / 5
Ease of Use
5 / 5
Customer Support

Comments: The best thing about Act-On isn't even their software, it's their customer service. Their account managers, aka success managers, are always responsive and knowledgable. I consider myself a very tech-saavy person, so I rarely ask for help or training, but when I do I always get a quick reply.

Among the Best Marketing Automation Platforms

Sep 20, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Have used other platforms, and Act-On is fantastic. Recently switched my new company to Act-On from Pardot, and we've been very happy with the results. My favorite piece is the email marketing (including their fantastic A/B testing), and their automated programs. Integrates extremely well with Salesforce. Only thing I can ding them on is their landing page editing capabilities, but I've heard they may have something new coming in this area (although their landing page testing is good). Really love the platform, and most of all, their customer service & support is second to none. Highly recommend them!

Love the support and continual improvements

Sep 15, 2014
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Overall, using Act-On has been a good experience because of their support program and continual improvements. Whenever I run into problems, the customer service or the representative assigned to my organization, are able to help me answer any questions, and also suggest more effective and efficient ways of doing things. I have also found that they are always open to suggestions for improvements, and they work as quickly as they can to improve the user experience. There have been a couple different times that I have suggested changes that Act-On has taken into consideration when making updates to their software. I think openness to listen to their users is what makes Act-On a friendly, usable, and successful software.

Great Platform

Sep 10, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Act-On is easy to use, has great resources for improving your marketing campaigns and offers fantastic customer service

Happy Journey from ZohoCRM/Act-On to Salesforce/Act-On

Aug 01, 2014
5/5
Overall

Comments: A few years ago, after consulting and then joining a growing small business, the president and I threw out Microsoft's Business Contact Manager and brought up ZohoCRM integrated with GoogleApps/Mail. The combination was a 'right-size' approach at the time, for many months. But as the customer database grew, the reporting needs and interest in integrating marketing automation intensified, we knew we needed to augment or replace the use of Vertical Response for outbound. Surveying the segment, I found and researched Eloqua, Marketo, and Act-On. As we were staffing limited, time was valuable, complex solutions were of no interest. We went with Act-On and have never looked back. The recent migration from moving from the ZohoCRM platform to Salesforce.com as the needs and demands grew has gone quite smoothly. I have seen the comments related to Salesforce by others and believe that for some who are not going to try to work towards automation, and for whom a solid Ecosystem of solutions from which to draw are not important, ZohoCRM can be an attractive solution. But, if a minimal level of usage sophistication begins to be applied, integration with other systems like Lead Management/Marketing Automation is important (and at this point, it should be for nearly any business with revenues over a few hundred $K a year) the Salesforce/Act-On combination has been killer-good,

Pros: Act-On is FAST to get running, whether using alone, or in conjunction with another platform like Salesforce. Answers, insight, follow up automation are all easily obtainable quickly without being sent to a week-long training seminar for $1500.

Cons: Act-On is still building out some capabilities that other players like Eloqua have had. But if you're just starting out, you're not likely to need those features for some time as you get your feet under you. A/O is best for small to mid-size firms.

Marketing Automation score

Jul 30, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: We started using Act-On more than 4 years ago and it has been a fantastic tool to help us grow our business! The system is easy to use, very intuitive, and was up and running in less than 48 hours. Whenever we had questions they were answered in a timely manner and if the feature we wanted didn't exist they put it on the development roadmap and within a quarter or two we had the new functionality. Highly recommend this powerful platform.

Love the reporting

Jul 17, 2014
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3.5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: The reporting is amazing, especially at the individual email level.

Cons: The integration with Salesforce isn't always as intuitive as it should be.

Recommendations to other buyers: Try it! Do a pilot, and use a real-life example. You will be able to determine your ROI pretty quickly.

Fantastic company and the best support I've experienced.

Jul 10, 2014
5/5
Overall
5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: The product is easy to use. The support staff is the best in the industry. They are very attentive and quick to respond. The support documentation is very extensive and useful.

Cons: A great addition to this product would be to add more capabilities for an editorial/marketing calendar for activities outside of Act-On.

Recommendations to other buyers: I recommend analyzing the functions on each marketing automation software product. Act-On has a very robust system, and it is a great starting point to get into marketing automation. There are so many functions that my company still hasn't used yet. This software grows as the marketing functions grow. They are continually making improvements to the software. I would also recommend looking at the support for the product. Act-On has the best support team.

Best Marketing Automation Tool Out There

Jul 08, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I like Act-on because it is simple. It is clean and does what I want it to do. If I have an issue, I can just call or email someone at Act-on, and they will drop everything to help me fix my issue and get me back to my task. I've been using it for almost four years now and have never thought, "Boy, we need to find another tool." It just keeps getting better because they actually listen to their users. The community is very active, and it makes you feel good to know that your comments are being seen and are changing the future of this tool.

Cons: They have been limited on their choices of stock email templates, but in August 2014, they are releasing a new builder, which should fix this tiny problem.

Recommendations to other buyers: Do your homework and find out exactly what it is you are trying to get out of a marketing automation tool.

Awesome product backed up by the best support team in the industry!

Jun 26, 2014
5/5
Overall
5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: They listen to my needs, provide incredible support, and do what they say they are going to do.

Cons: I would like more insight to the development roadmap.

Recommendations to other buyers: Call the support department before you buy and see what that experience is like as an anonymous caller.

Act-On is Perfect MA Tool for Mid-Sized Businesses

Jun 24, 2014
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: We switched to Act-On about 6 months ago; previously we had used Eloqua. We found, however, that Eloqua was a bit too robust for our needs. Our marketing department is 3 people, and Eloqua just took too much time to manage. There was definitely a learning curve when we initially switched, but our CSM was great, and the bi-weekly meetings really helped us get the pieces put together. Our sales team loves Act-On, and how much control they have over what they see, and we in marketing love the intuitive interface and the ease of setting up nurturing campaigns. We now have 4 long-term nurturing programs in place, and we're working on 5-6 more - more than we've ever had before!

The best marketing automation for small to medium-size businesses

Jun 20, 2014
5/5
Overall
4.5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I like its ease of use, customer service, and integration with Salesforce.com.

Cons: There are a few list segmentation features that can be improved upon, but the changes being rolled out this summer will fix those issues.

Recommendations to other buyers: After trying six different systems at different price points and different levels of features, Act-On stands above the rest.

Best Cost-Effective Marketing Automation Software

Jun 18, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Our company has tried different Marketing vendors, and not every experience has been a pleasant one. This is why I can say with confidence that Act-On is the best Marketing Software that we have found. Not only do they deliver a great product, but the customer experience has been stellar from Day One. You can really feel they care about their customers and I especially love the fact that I am not treated like just a client number. It's always great to find a vendor that takes such great care of their clients.

Our Product Management and Marketing Teams are definitely #TeamActOn! One of the things that Act-On does better is their Salesforce integration which works both ways, meaning that no matter where the lead information originates, it will synchronize correctly as it should, which was not the case with other software we tried.

Act-On's out-of-the-box Webinar integration with GoToMeeting and WebEx simply works and there's no need to purchase or subscribe to additional "Apps" as was the case with other Marketing platforms.

We really appreciate their service--it has helped our Marketing Team be more efficient and take our Marketing campaigns to the next level. Did I mention that our Sales Team loves seeing who's visiting our website? They even have their own Act-On Tab in Salesforce with leads in their territory based on Act-On's lead scoring.

I feel that Act-On provides the best value from the marketing software that I've personally vetted. They recognize that sometimes you don't market to the same individuals all the time, which is why their pricing model is based on the number of active contacts you e-mail each month. Unlike other vendors, you are not locked into a 12-month or greater commitment contract. The contract is on a monthly basis and you can cancel at anytime--they truly earn our business on an ongoing basis.

If I had to change anything, I would probably request for greater reporting capabilities when it comes to integrating our Google AdWords campaign, but it looks like they plan on rolling out some improvements in that area soon. Overall, Act-On is a great service and we plan on being a customer for many years to come.

Solid Choice

Jun 17, 2014
5/5
Overall
4 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to work with and great support. Cool integrations.

Cons: Need a mobile app. A lot of pop up windows. No plug into Eventbrite.

Recommendations to other buyers: Try before you buy. Lots of solutions out there. Don't over review.

A good marketing automation software with outstanding support

Jun 16, 2014
5/5
Overall
5 / 5
Ease of Use
3.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: The support is so impressive; they will walk you through anything that you would ever want to know.

Cons: The sync with SugarCRM needs work. The pricing could be better as well.

Recommendations to other buyers: I recommend talking to support before you make any hasty generalizations.

Couldn't ask for better support!

Jun 16, 2014
5/5
Overall
4.5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Pretty straightforward and easy to use, and there's a lot of support whenever I need it.

Cons: The interface could be a little bit cleaner. It can be a little challenging to look through a pile of contact lists or email drafts; however, this is a very small issue considering all the great things about the software.

Recommendations to other buyers: Determine what's most important in a marketing automation system for your own business: what you will be using it for, what are your business goals, etc., and then find a system that best helps you achieve those goals.

Very impressed with how quickly we got on board with Act-on

Jun 13, 2014
5/5
Overall
4.5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Friendly staff, reasonable cost, and quick to implement

Cons: Haven't found anything big yet. The reporting and analytics needs to be improved

Recommendations to other buyers: Start small and work with the their customer success team to build processes right from the start, so when you build your database, it is all in place.

Great product!

Jun 12, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use and easy to implement. It gets results within a few days, and the support team is excellent.

Cons: I don't have any issues with the product or vendor at this point.

Recommendations to other buyers: Consider the resources it will take to implement and manage a marketing automation platform. Ask yourself if you want to see results within a week or after 3-6 months.

Simple but powerful

Jun 10, 2014
5/5
Overall
5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Does everything it promises to do if not more. Simple and very little learning curve.

Cons: There's nothing I like least at the moment.

Recommendations to other buyers: There may be other big brands out there, but this is a great solution at an affordable price.

A great all-in-one online marketing tool at an affordable price

Jun 09, 2014
5/5
Overall
4 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: The Act-On interface is remarkably easy to use, but what stands out to me is the quality of your interactions with the Act-On employees. Our customer success manager goes out of his way to help us understand things like deliverability and to make sure we're getting the most out of the product.

Cons: I'd like a mobile app and more robust email and landing page templates to work from.

Recommendations to other buyers: Unless their pricing has changed, Act-On is monthly pricing and not annual. They are affordable and consistently introducing new features. If they're not in your comparison matrix, add one more column.

Powerful Capabilities, Simple UI

Jun 09, 2014
5/5
Overall
4.5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: The software is capable for everything advertised, and their customer support is phenomenal. I am not a web developer or anything close to it, but Act-On has made this great for my use, as well as for my coworkers who are involved in developer-related tasks.

Cons: It's tough to pick anything I don't like...I think maybe having more default templates ready to pick from. It's easy to create a template for anything and modify it, but it could help for starting out.

Recommendations to other buyers: I think a lot of people would consider larger brands, but there's a price tag that goes with those. This software has great functionality at a great price.

Great tool to get started with Marketing Automation tools

Jun 03, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Act-On has everything you need to get started with Marketing Automation. Lead Scoring, Automated programs, drip campaigns etc. It is really easy to use and their customer support is great. They also keep adding new features and listen to their customers needs.

Easy to Use and Scalable for any Organization!

May 14, 2014
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: I have been an Act-on customer for over 2 years now and am extremely satisfied with the product and service. Act-on has really allowed us to further our marketing strategies and get a better ROI on our marketing activities. My favorite features are the reporting capabilities, the website visitor tracking and the forms.

We have also integrated Act-on with our Microsoft CRM, which has made maintaining our database much easier and more efficient.

The customer service/support received for this product is also great. I get immediate calls/emails back from my service rep or tech support. And the engineering team really listens to customer feedback and uses it to better the product.

Powerful and Affordable!

May 08, 2014
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: We have a very tight marketing budget and Act-On gives us all the features we need at a more affordable price than the major competitors. We love the tight integration with Salesforce, lead scoring, website tracking and reporting. Their customer support is outstanding and has helped us customize the system to meet our specific lead flow. Our sales team loves the lead activity details and it helps them prioritize.

Smooth integration leads to better mailing ROI

May 08, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Act-On has been a great marketing tool for my company. The smooth integration of mailing lists and data gathering paired with the ability to quickly and easily create campaigns is amazing. It allows us to send more targeted mailings with ease! I would highly recommend this program for anybody interested in improving their ROI with more relevant content for their users. Just set up your lists and Act-On does the rest.

I depend on this tool daily

Apr 25, 2014
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: They have great customer/tech support. If it can be done, they know how, or they will find out and show me.

Cons: Building forms and landing pages are generally easy, but sometimes there are things I want to do and cannot. I am limited by the structure they have.

Recommendations to other buyers: When we evaluated marketing automation programs, we found the best value per dollar here. We use most - if not all - of the features and have really come to depend on this tool to run our business. Especially if you use a CRM or webinar tool, integration is easy, and the combo of tools together is powerful.

Great product; capable of almost anything

Apr 07, 2014
5/5
Overall
4.5 / 5
Ease of Use
5 / 5
Features & Functionality
4.5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the list segmentation and uploading. Automated programs are seemingly unlimited.

Cons: It's a bit too lead-focused with a person-to-person sales aspect.

Recommendations to other buyers: Explore all the options; you may need an analyst to help determine what to take advantage of in your database.

Really great program! Even better customer service!

Apr 01, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: They have such a great customer service team. I really feel like I have direct access to them whenever I have questions or an issue.

Cons: They are extremely responsive, so even if I have a problem, they really go out of their way to fix it.

Recommendations to other buyers: Get your sales team involved as early as you can. They have great training for both the marketing user and the sales user, so it really helps with buy-in.

Act-On is a powerful yet easy to use marketing automation platform

Mar 27, 2014
5/5
Overall
5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Act-On makes it very easy to manage multiple integrated marketing programs, with built-in testing and reporting capabilities that allow us to easily identify what is working and what can improve. The platform is feature-rich and is always improving, which our team feels is a tremendous value, given the affordable price point. Act-On compares well to much more expensive competitive solutions and allows us to achieve great results with a very small team.

Cons: The landing page builder could be more robust, and it would be nice to have more pre-designed templates to choose from for emails, forms, and landing pages.

Recommendations to other buyers: Read reviews from businesses and teams similar to your own. What's important to an enterprise marketing group may not be as important to a small team at a mid-size business, and vice versa. Ensure that your marketing automation platform integrates with your CRM to get the most from your efforts, and ideally, it should be able to tie each touchpoint back to revenue.

Great Email Automation Tool

Mar 26, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Act-On has been a vendor but I would say "Partner" for over 2 years now. From day one when they were trying to win my business to today, I'm treated the same way - Can do attitude from all levels. There customer service has been fabulous.

The product ease of use is great. I would say, I have some crazy asks and instead of saying "No", they usually go back research it and if they can't do it, they tell me why or offer an alternative or work around.

Sure there are a few things, that could be improved - collapsible segment lists or re-order of marketing lists but I see them in the "Feature Wish List from Customers" and Act-On has marked with them with planned, or in progress or done. They truly are listening and reacting to their clients.