# Act-On Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Act-On Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/103468/Act-On/ --- # Act-On Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Act-On ## What is Act-On? Make an impact with your audience by sending the right message on the right channel at the right time. With our range of simple-to-build and easy-to-deploy email marketing and SMS messaging solutions, you can design, test, and deploy communications that drive engagement to your target audiences while collecting vital information along the way. Act-On offers easy to build content templates for email, landing pages, and web forms and provides in-depth reporting for optimization of your campaigns. ## What is Act-On used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Landing Page](https://www.capterra.com/landing-page-software/) Top alternative Featured Overall rating Based on 258 user reviews Reviews sentiment Positive 86% Neutral 10% Negative 5% Starting price $900 Usage Based, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Act-On?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.act-on.com&name=Act-On) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Act-On 4.3 (258) VS. [4.3 (2,937)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price $900 Usage Based, Per Month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (249) Ease Of Use 4.3 (2,885) Value For Money 3.9 (145) Value For Money 4.1 (2,208) Customer Service 4.3 (221) Customer Service 4.2 (2,052) ## Act-On alternatives [4.2 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.3 (711)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3,495)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17,648)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting price $13.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/110228/MailChimp/) [View all alternatives](https://www.capterra.com/p/103468/Act-On/alternatives/) ## FAQs about Act-On Overview ### What problems does Act-On solve? Act-On solves disorganized, manual marketing workflows by centralizing email, landing pages, forms, lead scoring, segmentation, and nurture campaigns in one system. It helps small marketing teams, demand generation managers, and sales teams reduce reporting busywork, personalize outreach, sync data with CRM, and spot sales-ready leads through visitor tracking and behavioral insights. Answer based on 148 reviews Overview ### Which roles and teams benefit most from Act-On? Act-On is most used by marketing teams, including marketing managers, directors, coordinators, and specialists who run email campaigns, lead nurturing, and audience segmentation. Digital marketers and marketing operations leads use it to automate workflows and measure performance, while business development and executives rely on insights to support pipeline growth and campaign planning. Answer based on 187 reviews Overview ### What company size and industries is Act-On built for? Act-On is built primarily for small businesses, which make up 73% of reviewers, especially in computer software at 19%. It also serves midsize businesses at 18% and enterprise departments at 9%, with additional traction in marketing and advertising at 13% and electrical/electronic manufacturing at 6%. Answer based on 258 reviews Features and Usability ### What are the key features of Act-On? Act-On includes core email campaign management with drag-and-drop email templates, autoresponders, and drip campaigns, plus differentiator features like marketing automation, lead scoring, website visitor tracking, and CRM integration. Reviewers also often mention landing pages, web forms, list segmentation, and reporting/analytics for tracking engagement and campaign results. Answer based on 80 reviews Pricing ### How much does it cost and what fees or limitations are included? Act-On starts at $900/month for the Professional plan with up to 2,500 contacts, while Enterprise pricing is custom. Reviewers often call it affordable for small and mid-size teams, but some say costs rise quickly as usage or contact needs grow, and several mention contract terms and learning curve concerns. Answer based on 43 reviews Integrations ### Which third-party tools and platforms does Act-On integrate with? Act-On integrates with Eventbrite, GoTo Webinar, Google Ads, Google Drive, LinkedIn for Business, Adobe Commerce, Amazon S3, and Formstack Forms. It supports over 40 integrations overall, spanning event management, webinar platforms, advertising, file storage, ecommerce, and lead capture tools. Answer based on 31 reviews Getting Started and Support ### How easy is it to onboard and train a team on Act-On? Act-On offers in-person training, live online sessions, webinars, and documentation, which helps teams get started quickly on basic email, landing page, and CRM tasks. Nontechnical users and novices often learn core functions fast, while admins handling automation, templates, and advanced setup usually need more time, training, or hands-on support. Answer based on 39 reviews Getting Started and Support ### What customer support options does Act-On offer, and how do users rate the experience? Act-On offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live representatives, and chat. Users often describe support as responsive, helpful, and strong on follow-up, training, and problem-solving. Some report uneven onboarding, rep turnover, and occasional delays for urgent or complex issues. Answer based on 86 reviews Ease of use ### Is Act-On easy to use for marketing automation? Act-On offers a generally approachable marketing automation experience, especially for email campaigns, segmentation, and workflow setup. Marketing teams and mid-sized businesses often find the interface straightforward after initial training, but some users still find the layout dated, cluttered, and less intuitive when managing templates, data, or deeper customization. Answer based on 80 reviews ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Act-On supports all three features that reviewers rate most highly: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve outreach and make better marketing decisions. Email Campaign Management 3.5 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Campaign Scheduling 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Lead Capture 4.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Mobile Optimization 4.5 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Contact Management 4.2 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Engagement Tracking 4.2 (6) 83.33% of 6 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Act-On 99 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Application programming interface that allows for integration with other systems/databases Create and automatically send premade copy in response to customer messages Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Initiate interactions with customers by proactively starting conversations or providing informational content Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Adds a customizable form to the landing page, usually for the purposes of lead generation Store, manage and track all forms in a centralized location Store and manage images Track interaction history by documenting conversations for contacts Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Real-time alerts or notifications that inform teams about new leads or prospects Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Divide leads into buckets based on predefined criteria and routing rules Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Optimize content to ensure it is easily accessible for mobile users Manage multiple campaigns in one system Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Create many versions of emails, forms, or actions and gauge which is most effective Create new forms and/or use ready-made online form templates A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Arrange tasks based on the level of priority or urgency Tools designed to streamline the process of lead generation and management for sales teams Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Web design that automatically adjusts to look good on different screen sizes Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Reports specific to sales analysis for trends and strategies Track visibility and traffic from search engines Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Optimize and manage the search engine optimization efforts for a website or digital content Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Add or remove subscribers from mailing lists Identify a list of target accounts that marketers want to turn into customers Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Track visitors and purpose of visits Web form that allows users to enter data that is sent and processed for different reasons Track and analyze information regarding website visitors Monitor activity of individuals who visit your website using cookies Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.1 (232) 4.1 Based on 232 reviews ## Pricing Value for money 3.9 (145) [View pricing plan details](https://www.capterra.com/p/103468/Act-On/pricing/) Professional $900.00 Usage Based,Per Month It includes: - Automated Engagement Programs - Interactive Analytics and Reporting Dashboards - Visitor and Prospect Scoring - Website and Visitor Tracking Enterprise Contact Vendor for Pricing It includes: - Account Based Marketing - CRM Integration - Data Studio for Advanced Reporting and BI Integration Value for money 3.9 (145) 3.9 Based on 145 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[ Webex Suite](https://www.capterra.com/p/237272/Webex/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (221) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (221) 4.3 Based on 221 reviews ## User reviews Overall rating 4.3 Based on 258 reviews Filter by rating 5(110) 4(106) 3(28) 2(9) 1(5) Mentioned topic Sorted by most recent BR Ben R. Senior Marketing Specialist Computer Software ### "A swiss army knife that can do a lot of what you need ... but not everything" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 October 2, 2025 Act-on has been there for our team's marketing efforts. In the course of a year we've run campaigns of all sorts, driven traffic to landing pages and assets, created forms and segmented lists. These marketing efforts have had their ups and downs, and challenges with engagement have been hard to rectify without proper insight. Act-On is a swiss army knife, but it can only deliver so much with a corkscrew, a short blade, and a dull scissors. Pros From proper list segmentation and email campaign automations, asset hosting and landing page, Act-On enables you to do just about everything. And they are making efforts to meet the moment, providing insight into how much email engagement is real. Cons Nothing is quite easy. Everything is a step or two from intuitive. The landing pages may be drag and drop simple, but at their best they also look like they're from the 2010's. Even as Act-On makes moves to meet the moment, sharing how much email engagement is real, the data is not actionable: I cannot see who really did click on any one email. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AH Arbi H. Chef de projet Technico-commercial Internet ### "Un Bon CRM pour la relation client et gestion des ventes" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 February 5, 2025 Pros Je trouve qu'il facile à prendre en main grâce à son interface intuitive et bien structurée. Cons Par contre, je pense que la personnalisation des fonctionnalités et de l'interface peut être restreinte. Switched from [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Pour la a gestion des contacts et la relation client au sens large. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HA Hamdi A. Product Owner Internet ### "Une excellent plateforme de marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 January 15, 2025 Pros C'est la possibilité de créer ou éditer les mails avec l'option glisser et déposer. Cons Certaines fonctionnalités, comme la création de campagnes ou l’analyse des performances, ne sont pas aussi fluides sur mobile. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Nous avons changer pour la simplicité de l'éditeur des mails Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Software Developer Program Development ### "Un logiciel parfait pour le marketing" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 January 13, 2025 Pros Outils puissants pour concevoir, tester et envoyer des campagnes email performantes Cons Certaines fonctionnalités avancées peuvent nécessiter une formation pour être pleinement utilisées Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Recherche d’une solution plus économique Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Sarah O. Marketing Manager Insurance ### "A great marketing platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 12, 2024 I've had very positive experiences with Act-On, the support has been wonderful and the platform has been solid. Pros Act-On is a simple to use platform with WYSIWYG editors for emails, forms, and landing pages. You can quickly set up multiple touch point campaigns. Cons Act-On recently updated their email composer which made it more cumbersome to design emails. They haven't forced users to use it yet, but eventually it will replace the existing composer. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RB Rex B. Marketing Assistant Marketing and Advertising ### "Expensive, worth it?" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 30, 2024 Pros Provides valuable insights through data enabling for both inbound and outbound marketing creating an alignment between sales and data. Cons The price is high compared to competitors. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Nikki B. Aviation Marketing Coordinator Design ### "Seamless integration with a CRM system" 5.0 Overall Rating 5.0 5.0 Ease of Use 2.0 2.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 February 28, 2024 Act-On simplifies marketing automation, enhances time management, enables precise tracking, and efficiently strengthens collaboration with our CRM Pros Act-On has proven to be a valuable tool in optimizing my marketing efforts in the aviation industry. Efficient task automation has freed up my time, allowing me to focus on more creative strategies and high-quality content generation. Cons While Act-On offers customization, some advanced features may require deeper technical skills. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LC Lucy C. President of Sales Cosmetics ### "Mass marketing approach which is really effective." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 25, 2024 Easily deployable and effective tool. No time wasted on unproductive campaigns. Adaptive and secure software. Pros There is a huge uniqueness in the services I get from Act-On compared to my switch softwares. I have experience a fast way to reach out to our leads through SMS and emails. It is quite effective and saves time too. We have been able to collect important data concerning our marketing efforts. It is generally easy to launch and user friendly. Cons I can't get enough of this. Act-On is easy to use and quite customizable. I have only experienced advantageous services so far. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) [Keap](https://www.capterra.com/p/76390/Infusionsoft/) There is much control felt with Act-On compared to others. It is also easier to deploy and customize. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Jared C. Marketing Specialist Machinery ### "A very customizable software that allows us to carry out high-level marketing." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 26, 2023 Since Act-On came to our company, we have noticed that we have had a positive impact on our clients, we have improved the attention to their needs, since we can segment clients, automate email advertising and maintain good advertising strategies with the help of the functionalities of this software. Pros We like to use Act-On to have a bigger impact on our clients, the personalization is very good, it empowers our sales force, it keeps the marketing automated which allows us to maintain a good interaction with our clients, good detailed reports. It allows us to segment our clients to design specific marketing strategies. Cons Our expectations with Act-On have been exceeded as we have increased our sales and customer acquisition, we have achieved good ROI with this software, the implementation was easy and it has great technical support. Switched from [Wrike](https://www.capterra.com/p/76113/Wrike/) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GC Geoff C. Digital Marketing Specialist Building Materials ### "Act-on, great tool." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 20, 2023 Was great for a person starting out in the business, and better with experience. Pros Act-on was supper easy to learn how to use, with good end results. Easy to design emails for folks with little design experience. Cons Couldn't get Act-on to communicate well with Dynamic CRM or Infor CRM. Real shame. We moved to Sales Force and use Pardot now. Better back end, but design tools no where as good as Act-on. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/103468/Act-On/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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