# Act-On Pricing 2026 | Capterra

> Learn more about Act-On pricing plans including starting price, free versions and trials.

Source: https://www.capterra.com/p/103468/Act-On/pricing

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# Pricing for Act-On

[4.3 (258)](https://www.capterra.com/p/103468/Act-On/reviews/)

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## [Act-On](https://www.capterra.com/p/103468/Act-On/) has **2** pricing plans

-   No free trial
-   No free version

**Credit Card Required:** Not provided by vendor

**Discount:** Information not available

### Professional

$900

**Pricing Model:** Usage Based

**Payment Frequency:** Per Month

Professional plan includes:

-   Automated Engagement Programs
-   Interactive Analytics and Reporting Dashboards
-   Visitor and Prospect Scoring
-   Website and Visitor Tracking

### Enterprise

Contact Vendor for Pricing

**Pricing Model:** Usage Based

**Payment Frequency:** Per Month

Enterprise plan includes:

-   Account Based Marketing
-   CRM Integration
-   Data Studio for Advanced Reporting and BI Integration

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## What do others say about [Act-On](https://www.capterra.com/p/103468/Act-On/) pricing?

Pricing Rating

$

$

$

$

$

Value For Money[3.9(258)](https://www.capterra.com/p/103468/Act-On/reviews/)

Pros

Cons

[Read All 258 Reviews](https://www.capterra.com/p/103468/Act-On/reviews/)

Read Full Reviews Below

Ben R.

Senior Marketing Specialist

Computer Software, 51-200 employees

Used the software for: 6-12 months

**

Overall Rating

3.0

**

Ease of Use

4.0

Customer Service

5.0

Features

3.0

Value for Money

4.0

Likelihood to Recommend

50%

5/10

Reviewer Source

Source: Capterra

October 2, 2025

"A swiss army knife that can do a lot of what you need ... but not everything"

**Overall:** Act-on has been there for our team's marketing efforts. In the course of a year we've run campaigns of all sorts, driven traffic to landing pages and assets, created forms and segmented lists. These marketing efforts have had their ups and downs, and challenges with engagement have been hard to rectify without proper insight. Act-On is a swiss army knife, but it can only deliver so much with a corkscrew, a short blade, and a dull scissors.

**Pros:** From proper list segmentation and email campaign automations, asset hosting and landing page, Act-On enables you to do just about everything. And they are making efforts to meet the moment, providing insight into how much email engagement is real.

**Cons:** Nothing is quite easy. Everything is a step or two from intuitive. The landing pages may be drag and drop simple, but at their best they also look like they're from the 2010's. Even as Act-On makes moves to meet the moment, sharing how much email engagement is real, the data is not actionable: I cannot see who really did click on any one email.

Freya D.

Content Marketing Manager

Computer Software, 51-200 employees

Used the software for: Less than 6 months

**

Overall Rating

4.0

**

Ease of Use

4.0

Customer Service

5.0

Features

4.0

Value for Money

4.0

Likelihood to Recommend

70%

7/10

Reviewer Source

Source: Capterra

July 22, 2022

"Organized marketing activities"

**Pros:** Act-On provides a clear user interface and easy way to manage email marketing campaigns. We could easily import lists into the platform and trace existing contacts' journeys.

**Cons:** The design is a bit flat and the interactivity a bit lacking.

[Read All 258 Reviews](https://www.capterra.com/p/103468/Act-On/reviews/)

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