# Page 5 | Act-On Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 5 - Is Act-On the right Email Marketing solution for you? Explore 258 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/103468/Act-On/reviews/?page=5

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Act-On

4.3 (258)

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Last updated March 13th, 2026

# Page 5 - Reviews of Act-On

## Showing most helpful reviews

Showing 101-125 of 258 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

HK

Hardik K.  
Business Development Manager  
Medical Practice  
Used the software for: 1-2 years

### "Good fit for Marketing functions running multiple LOBs"

April 24, 2018

3.0

Pros

Can set-up same license to track Multiple websites or domains. Integration with Salesforce. Best fit for small marketing team and large sales team. Cost effective.

Cons

Very Slow to use and few of the features are outdated - e.g. SEO Feature, Tweet Character limit, Need in-depth knowledge of custom css and html if needs to create custom and high functionality landing pages.

Review Source

VR

Verified Reviewer  
Marketing and Customer Support  
Computer Software  
Used the software for: 6-12 months

### "Love the implementation process and overall ease of use"

September 7, 2018

5.0

Pros

Easy to use and loved the act on university when implementing.

Cons

When customer support was out for a few months.

Review Source

Response from Act-On Software

September 21, 2018

Thanks for posting. We appreciate it!

VR

Verified Reviewer  
Marketing Operations Coordinator  
Computer Software  
Used the software for: Less than 6 months

### "Pretty solid marketing software"

March 13, 2018

4.0

Pros

A lot of cool features to amplify your email marketing. Customizing the design of an email does not require any knowledge of HTML, which is great for beginners.

Cons

The software does have all the general tools you need. Maybe less in depth as other tools, but still have the required ones.

Review Source

Response from Act-On Software

March 14, 2018

Hi! We are so glad to know you are happy with your Act-On experience! As a Marketer myself, I also love the fact that I do not need to rely on someone with a more technical background to launch a campaign. Thank you for your review, and for your business.

SS

Shalia S.  
Marketing  
Accounting  
Used the software for: 1-2 years

### "Resourceful Marketing Automation"

June 27, 2019

5.0

Their support is amazing now that they have the live chat option.

Pros

Bang for your buck since it is priced off of contacts. Other competitors charge by emails sent, which can be more expensive.

Cons

Not intuitive if it's your first time using it.

Review Source

Response from Act-On Software

July 2, 2019

Hi Shalia, Thanks so much for posting your review! We love customer feedback and are so glad to hear you're an Act-On enthusiast and like the new live chat support option. Cheers! Sarah

CS

Cristian S.  
Web Strategist  
Higher Education  
Used the software for: 2+ years

### "Great Marketing Automation Tool"

March 4, 2019

5.0

marketing automation, forms, lead nurturing

Pros

Features, easy-to-use interface, customer support

Cons

Slow at times. It could have been our internal network.

Review Source

Response from Act-On Software

March 12, 2019

Hi Cristian, Thanks so much for posting a review and sharing your positive feedback! Sarah

AF

Amy F.  
  
  
Used the software for:

### ""

November 1, 2013

4.5

When it came to a marketing automation solution, our organization took the Goldilocks approach: First, we tried Pardot and found that it really didn't deliver what we were looking for. Their lack of lead attribution functionality just didn't work for us. We wanted to be able to connect the dots on sales and marketing touches but ultimately know which touch landed us the business. The process that Pardot defined for us meant that we had to add several steps to our own process. It was not what we expected out of an automated program. Second, we tried Marketo and found that it was overwhelmingly complicated. Again, not what we expected out of an automated system. Not only was it complicated to set up campaigns, but it was also complicated to get some assistance if we ran into a problem. We'd have to put in a ticket, call to follow up, wait for someone to get back to us and then wait for them to hear back from overseas trainers and developers to get back to them so they could circle back around to us. Several times, we were told that we needed to pay for some additional add-on or additional training. Finally, we moved to Act-On and they have been "just right." Our implementation was a breeze, and the software does exactly what we want it to do - and then some. As with any new software, we had questions and user issues, etc. but the Act-On crew was always there with answers - sometimes within minutes of us contacting them! The software is great, but what makes Act-On different is their team. It's comforting to know that we have advocates there that really want us to succeed.

Review Source

VR

Verified Reviewer  
Director Of Technical Services  
Marketing and Advertising  
Used the software for: 1-2 years

### "Showing Its Age"

December 14, 2018

3.0

Pros

As a user of both HubSpot and Act-On I cannot really give very many positive comments about this product.

Cons

This product is difficult to work with when compared to HubSpot. It looks as if they attempted to retrofit a desktop package to a web-based interface. You have to take too many steps to accomplish a goal.

Review Source

SO

Simon O.  
Marketing Analyst  
Banking  
Used the software for: 1-2 years

### "FANTASTIC MARKETING AUTOMATION APPLICATION"

December 12, 2018

5.0

Pros

Act-On is a very good marketing automation software. It helps my organization in selling our products and services through digital platforms like email, facebook, other social media platforms.

Cons

It's a little difficult for non professionals to use. However, it a perfect marketing automated software for medium size organizations.

Review Source

VR

Verified Reviewer  
Digital Marketing Executive  
Real Estate  
Used the software for: 2+ years

### "Dezrez"

May 24, 2019

5.0

Great platform

Pros

The functionality was really extensive and the automation programmes

Cons

The support kept changing and account manager

Review Source

Response from Act-On Software

May 29, 2019

Thanks for posting your review. We appreciate your feedback.

JR

James R.  
  
Media Production  
Used the software for: Less than 6 months

### "Questionable Client Agreement Practices"

March 3, 2015

2.5

Pros

The software itself was pretty good. We would have loved to continue using the software and take full advantage of what it has to offer.

Cons

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately, though, Act-On offered us a discount, but they did not disclose what future upgrade costs would be. We made what the client count would have to be clear before we signed up, but they convinced us to sign up in a lower tier to meet our budget and close the deal. But then, after 3-4 months of set-up and training, we finally went to use the software in practice and needed to upgrade the number of clients to actually utilize the system, and then we were met with the reality of the situation. They had no intent of accommodating our original needs at the budget we discussed and tried to double our cost to get to the original needs we discussed. Even though they admitted that they were vague and unclear in the agreement on the upgrade details, they refused to accommodate our needs/budget or to let us out of our contract and instead chose to simply state that we were still bound to pay for the software until the end of the term, even though they know we won't even be able to utilize the service. Pretty poor service, and they are only thinking in the short-term about making a few bucks instead of working with us to save the account.

Review Source

Dan H.  
Marketing and Business Leadership Advisor  
  
Used the software for: 6-12 months

### "For marketing automation, this has proven to be well worth the money"

March 7, 2018

4.0

Pros

Ease of use is the top pro for me. Being the core marketing resource, I simply did not have the time to become the marketing automation expert. With the ease of set up and the intuitive campaign management, I didn't have to.

Cons

The only thing I see as a restriction to Act-On is some minor browser conflicts that occur when I am on my mobile device. But, they are so minor that they don't really cause any limitations.

Review Source

Brittany H.  
Marketing Assistant  
  
Used the software for:

### "Powerful for automation experts, but also functional for beginners"

March 26, 2014

5.0

Our company switched to Act-On from Marketo because of pricing and it looked like it would still handle our needs as a small-mid sized company. We were right. Act-On's customer service helped us with things we couldn't figure out on our own, and usually that stuff was pretty advanced. We didn't need to ask for help with much because the software is really easy to use, there are just a few advanced features that we needed help learning about, and they were dedicated to helping us find an answer. Now that we've been using it for a while, we have a lot of templates making things extremely efficient, and we have a lot of results/stats that help us improve on our campaigns and marketing effectiveness. Forms, landing pages, basic emails, social media...it's all been great so far.

Review Source

JF

Jarrod F.  
marketing  
Information Technology and Services  
Used the software for: 2+ years

### "Well designed, thoughtful workflow"

March 26, 2020

4.0

Pros

Once we figured it our, it was extremely smart and well designed workflow.

Cons

Tricky to understand and use appropriately at first

Review Source

MB

Meloyde B.  
  
  
Used the software for:

### ""

November 1, 2013

5.0

Act-On is one of the most powerful - yet intuitive - marketing and lead nurturing software tools I've come across. I implemented Act-On for a large accounting firm who is one of our clients and needed better tools to nurture their prospects in a long-term complex sales cycle. In selling professional services - or in many other businesses where a decision to purchase is made over a matter of months or even years - it's necessary to keep prospects engaged in a relevant way. With Act-On, you can use their powerful email, list management, web visitor tracking, and lead scoring tools to nurture prospects and score their engagement based on behavioral criteria you establish. Then when the prospect gets to a certain level of engagement, you have the opportunity to have a sales conversation at the right time. The information it provides gives you actionable results instead of just meaningless numbers. In addition to the powerful tools, Act-On is very easy to use and intuitive. And the customer support was outstanding; at times, they were reaching out to me, asking me if I needed anything or if I had seen new features that were introduced, etc. All of this comes in a package that's pretty reasonably priced for the level of features it provides, and there's no long-term commitment. Overall, it's enabled my client to better see which prospects are engaging and at what level and to get better analytics on how effective their website, emails, events and other activities are working.

Review Source

MR

Mary R.  
Communications Manager  
Utilities  
Used the software for: 1-2 years

### "Use act-on daily for email marketing, segmenting and landing pages"

September 7, 2017

4.0

It makes sending emails efficient and pulling segments easy for someone that doesn't have a lot of technical background.

Pros

Basic functions are easy to use,. Setting up automating and more advanced functions are tricky. But resources available help.

Cons

Sometimes have issues with saving a draft and then going back and my changes weren't saved. Also the drafts don't automatically save so I've accidentally shut down and lost my work. It would be better if it auto saved every so often.

Review Source

VR

Verified Reviewer  
Graphic Designer  
Medical Devices  
Used the software for: 2+ years

### "Great!"

September 14, 2018

5.0

Pros

I like how easy it is to use this software. They have made things very simple from uploading lists to creating a drip campaign, to the actual design of the email.

Cons

The only thing that I can think of would be to have a couple more templates. But the selection they have is good.

Review Source

Response from Act-On Software

September 21, 2018

Thank you! We love hearing customer feedback and appreciate that you took the time to post a review. So glad you find Act-On easy to use. Happy marketing!

VR

Verified Reviewer  
Brand Manager and Copywriter  
Marketing and Advertising  
Used the software for: 1-2 years

### "Excellent Email Management Platform"

September 7, 2018

4.0

Pros

Great for hosting multiple account instances, dedicated IP address, and easy to navigate.

Cons

A little clunky on the richtext email editor.

Review Source

Response from Act-On Software

September 21, 2018

We appreciate your review and honest feedback. Thanks for taking the time to post it!

JT

Jennifer T.  
Marketing Operations Specialist  
  
Used the software for: 1-2 years

### "Not what it says on the tin!"

February 27, 2018

1.0

Pros

As a basic bulk emailing tool for a small business it is fine, however it is an expensive emailing tool.

Cons

The integration with Salesforce is terrible, there are numerous bugs in the system which make using it very difficult and setting up a basic automated programme is impossible without doing work arounds to get it working, making it a lengthy process and costing the team too much time. Not worth the money.

Review Source

DD

Denise D.  
Marketing Manager  
  
Used the software for: 2+ years

### "Great value"

September 6, 2017

4.0

Pros

Hands down the best customer support. Anytime we have any question about /anything, their customer support is extremely responsive.

Cons

There are a few qwirky things about the software and they can be slow to adapt at times but they do listen to customers.

Review Source

JP

Jack P.  
Vice President  
Electrical/Electronic Manufacturing  
Used the software for: Less than 6 months

### "Started Out well, then Declined"

January 24, 2017

3.0

We used this software for 2 years. Initially, the service was really good. Roughly a year into our service, the experience began to decline, in several aspects. Several of Act-On's IP addresses became gray listed, due to abuse from a few users. This caused our deliverability to decrease on email sends. Additionally, we were regularly switched to a different CSM throughout our experience. We had at least 4 CSMs in two years. This was a challenge for us, with regard to keeping a continuity regarding our contact at Act-On, and who we went to with questions. It was a good MA software for us starting out and enabled us to expand our marketing automation capabilities beyond what we could do in Hubspot, but the quality of the user interface was lacking, as well as the deliverability issues and high turnover of personnel at Act-On.

Pros

Most inexpensive, full featured Marketing Automation software available. Integration with Salesforce was good, which made Act-On a useful tool for our sales team. The daily email prospector report was a useful tool to get a big picture view of website traffic among known and unknown sources.

Cons

In the last year, they have doubled their pricing, to line up more directly with the other MA software offerings, but use that as a starting point to discount heavily. We experienced a high turnover of CSMs and salespeople, which was concerning because we lacked continuity on our point of contact.

Review Source

RF

Rosina F.  
Marketing Director  
Business Supplies and Equipment  
Used the software for: 6-12 months

### "Decent if you already have it and infrequently email. There are better solutions at lower prices."

September 7, 2018

3.0

It was an existing solution where I currently work. I put it through its paces and we quickly outgrew our plan, but to grow with Act-on is expensive since they price based on number of monthly sends and not contacts in your system, which becomes very costly if you want to email customers and prospects more than once a month. We ultimately went with a different solution where the pricing is based on active contacts, offers unlimited sends and more robust functionality at a far cheaper price.

Pros

It is easy to set up from addresses for different email sends.

Cons

Constantly watching the ticker to see when/if we're going to reach our monthly send allotment, and we have

Review Source

SN

Sam N.  
Sr. Content Marketing Specialist  
Computer Software  
Used the software for: 1-2 years

### "Excellent Support and Customer Service"

August 7, 2017

5.0

Pros

I love the customer support and service we get from Act-On. The staff is always friendly with us and very helpful. If they don't have an answer or an issue resolved, they will take the time to email us later in the day to ensure we get the correct information.

Cons

I don't have too much experience in HTML or other coding, and this is a software that is very heavily relied upon for those skills.

Review Source

AV

Allison V.  
Director of Marketing  
Real Estate  
Used the software for: 6-12 months

### "Great experience so far"

May 5, 2018

5.0

Pros

My team recently started using Act-On as our marketing CRM, and I'm very pleased with how easy it is to use and excited about the in-depth capabilities for reporting and drip campaigns.

Cons

None so far, other than the fact that it isn't cheap (but for a quickly-growing marketing department, it's worth the expense to use a powerful marketing software).

Review Source

TR

Tom R.  
President  
Computer Software  
Used the software for: 1-2 years

### "Act-On is a great product, but they Failed to Deliver on a Commitment"

December 20, 2017

3.0

Good product as a reasonable price in general.

Pros

Great functionality, Great support. Does what it is supposed to except it does not work with ConnectWise PSA.

Cons

They made a commitment in writing to provide ConnectWise integration, and they have reneged on that commitment after promising it for nearly a year. Contractual obligation ignored and now they won't communicate with me on the topic at all.

Review Source

MB

Melanie B.  
Administrator  
Construction  
Used the software for: 1-2 years

### "A serious advancement in our company."

January 19, 2018

4.0

You need to be patient with this software, people arent going to start calling overnight. Invest your time into this product and you will begin to see a difference.

Pros

Due to the features Act- on offers we are able to attract more and higher quality leads to our business. The marketing is targeted, AND we don't have to deal with the pushy 3rd party advertising companies that are only trying to up-sell us and not HELP US.

Review Source

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