# Page 10 | Act-On Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 10 - Is Act-On the right Email Marketing solution for you? Explore 258 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/103468/Act-On/reviews

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Act-On

4.3 (258)

[View alternatives](https://www.capterra.com/p/103468/Act-On/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 10 - Reviews of Act-On

## Showing most helpful reviews

Showing 226-250 of 258 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

AH

Aubrey H.  
  
Management Consulting  
Used the software for:

### "Great Tool"

January 22, 2015

4.5

Pros

Act-On is very user-friendly and provides many capabilities that benefit both marketing and sales users. The customer service and support is great.

Cons

The reporting is not as robust as we would like it to be.

Review Source

VC

Vincent C.  
  
Logistics and Supply Chain  
Used the software for:

### "Sale Marketing"

October 25, 2014

4.5

Pros

It works very good for our type of business. Easy to understand and great reports. Follow-up part of program is a 10.

Cons

Reports that we can produce are very important and this is why we use this product.

Review Source

NM

Noe M.  
Marketing Specialist  
  
Used the software for:

### "Great tool to get started with Marketing Automation tools"

June 4, 2014

5.0

Act-On has everything you need to get started with Marketing Automation. Lead Scoring, Automated programs, drip campaigns etc. It is really easy to use and their customer support is great. They also keep adding new features and listen to their customers needs.

Review Source

JR

JT R.  
  
Media Production  
Used the software for:

### "Act-On Review"

November 14, 2014

3.5

Pros

Excellent training and customer support. The product is an all-in-one tool.

Cons

There are less expensive options out there. There is also a fairly steep learning curve to get the most out of the product.

Review Source

AV

Alexa V.  
Administrative Assistant  
Electrical/Electronic Manufacturing  
Used the software for: Less than 6 months

### "Great way to keep your clients!"

April 29, 2018

5.0

Pros

We decided to invest in our Marketing Department and found Act-On Marketing Software to be a good one. We've only recently bought it but we're very happy with our results and the way the it operates.

Cons

I believe it was a llittle over priced due to what other ones are offering but so far we've no complaints at all with Act-On so it seems to be spot on!

Review Source

MAR

Md. Arifur R.  
Writer  
Staffing and Recruiting  
Used the software for:

### "null"

April 21, 2018

4.0

Review Source

DP

Derick P.  
  
  
Used the software for:

### "null"

November 7, 2018

5.0

Review Source

KW

KAREN W.  
  
  
Used the software for:

### "null"

April 30, 2018

3.0

Review Source

AJ

Alexander J.  
Marketing Automation Specialist  
Marketing and Advertising  
Used the software for:

### "null"

October 15, 2018

5.0

Review Source

AC

Antoinette C.  
  
  
Used the software for:

### "not the best and not the worst"

October 6, 2016

2.0

generally archaic and difficult to really execute a B2B strategy on. It's hard to understand your lead and contacts and the system isn't staying as current as they could with the times.

Pros

affordable

Cons

it's archaic and difficult to navigate

Review Source

nW

nate W.  
  
  
Used the software for:

### "Act-on review"

October 5, 2016

4.0

the training and support was very helpful to get campaigns started and become productive. the learning academy has a ton of courses to create great marketing campaign

Pros

ease of use

Cons

is not very good at building forms for reviews

Review Source

BP

Boris P.  
  
Computer Software  
Used the software for:

### "Great product!"

June 12, 2014

5.0

Pros

Easy to use and easy to implement. It gets results within a few days, and the support team is excellent.

Cons

I don't have any issues with the product or vendor at this point.

Review Source

JW

Jonathan W.  
  
Insurance  
Used the software for:

### "A good marketing automation software with outstanding support"

June 16, 2014

4.5

Pros

The support is so impressive; they will walk you through anything that you would ever want to know.

Cons

The sync with SugarCRM needs work. The pricing could be better as well.

Review Source

DC

David C.  
  
Accounting  
Used the software for:

### "National Sales Representative"

November 17, 2014

4.5

Pros

Ease of use regarding functionality, recordkeeping retrieval and the charting of activities.

Cons

I have yet to have any issues with the fuctionality of this.

Review Source

JD

Jennifer D.  
  
Banking  
Used the software for:

### "Great product; capable of almost anything"

April 7, 2014

4.5

Pros

I like the list segmentation and uploading. Automated programs are seemingly unlimited.

Cons

It's a bit too lead-focused with a person-to-person sales aspect.

Review Source

CK

Chris K.  
  
Marketing and Advertising  
Used the software for:

### "Awesome product backed up by the best support team in the industry!"

June 27, 2014

5.0

Pros

They listen to my needs, provide incredible support, and do what they say they are going to do.

Cons

I would like more insight to the development roadmap.

Review Source

BB

Bob B.  
  
Computer Software  
Used the software for:

### "title that is for act on"

October 29, 2014

3.5

Pros

The interface just makes it easy to use for anyone throughout the organization.

Cons

Sometimes the access routes make it difficult to be user friendly.

Review Source

IS

Irish S.  
  
Computer Software  
Used the software for:

### "Act-On opens the door to marketing automation"

November 20, 2014

4.0

Pros

It's very budget friendly and the support is there when needed.

Cons

Very little comes to mind. We knew what we needed, and Act-On fit the needs.

Review Source

MC

Michael C.  
  
Computer Software  
Used the software for:

### "Love the reporting"

July 17, 2014

4.0

Pros

The reporting is amazing, especially at the individual email level.

Cons

The integration with Salesforce isn't always as intuitive as it should be.

Review Source

JM

Jay M.  
  
Computer Software  
Used the software for:

### "Very impressed with how quickly we got on board with Act-on"

June 13, 2014

4.5

Pros

Friendly staff, reasonable cost, and quick to implement

Cons

Haven't found anything big yet. The reporting and analytics needs to be improved

Review Source

DK

Dustin K.  
  
Insurance  
Used the software for:

### "Simple but powerful"

June 10, 2014

5.0

Pros

Does everything it promises to do if not more. Simple and very little learning curve.

Cons

There's nothing I like least at the moment.

Review Source

KG

Karen G.  
  
  
Used the software for:

### "Act On Just No Longer Met Our Needs"

November 22, 2016

4.0

We were using act on for a while but we really no longer needed to use it when we made the switch to Hubspot. Also using Mailchimp was much easier to use than Acton.

Review Source

RT

Ryan T.  
  
Computer Software  
Used the software for:

### "Solid Choice"

June 17, 2014

4.5

Pros

Easy to work with and great support. Cool integrations.

Cons

Need a mobile app. A lot of pop up windows. No plug into Eventbrite.

Review Source

BC

Beth C.  
  
  
Used the software for:

### "Sales program"

October 30, 2014

5.0

Pros

Been in business a long time and we have grown as Act-On has.

Cons

Training new employees on the how-tos of the program.

Review Source

TR

Ted R.  
  
Medical Practice  
Used the software for:

### "Relatively easy to use contact management software"

October 29, 2014

3.5

Pros

Its ease of use for multiple users - all skill levels.

Cons

It can be difficult to reclaim information in bulk form.

Review Source

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