--- title: "Page 5 | Act-On Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 5 - Is Act-On the right Marketing Automation solution for you? Explore 258 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/103468/Act-On/reviews/?page=5" page_type: "reviews" language: "en" publication_date: "2026-11-09" --- Act-On 4.3 (262) [View alternatives](https://www.capterra.com/p/103468/Act-On/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated November 9th, 2026 # Page 5 - Reviews of Act-On ## Showing most helpful reviews Showing 101-125 of 262 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Reviewer ### "" November 1, 2013 4.5 We specifically communicate with the C-Suite and particularly with the CEO or President of our clients. It's a relationship-selling process and a one-to-one marketing environment with the most difficult demographics imaginable. We needed a marketing automation platform to track visits to our website from various sources: print campaigns, event follow-up, quarterly articles, etc. Before Act-On we had no software solution. We have an enterprise account. The implementation was extremely easy, and integration with salesforce was not too complicated or messy. We had a lot of data scrubbing to do on our end before things were working correctly. It took about 30 days and Act-On was really helpful. Act-On is very easy to use; it only took us a few days after our initial conference call with the support/training group to send out our first campaign. Customer support is very responsive and thorough. I was having difficulty getting one particular form to do what I wanted it to do, but after a quick chat with our support representative (we have our own dedicated account executive and support person) I was creating landing pages left and right. We can see results in near-real-time! (just hit the refresh button and wala!) It's great to have reports that track everything that our executives can understand and show where marketing is making an impact. It's very difficult to tie in marketing to sales a lot of the time, but we can show where a specific individual landed on our site after a campaign or email, and see what their behavior is. After seeing the pages they landed on, we can issue a request for a follow-up call and direct the sales team to what topics might be of interest to the prospect. Review Source Michael D. Freelance Writer Used the software for: 3-5 years ### "I'm happy with the product" July 17, 2019 4.0 Overall, Act-On worked well for what we wanted. It allowed us to create campaigns, landing pages, emails, etc. and generate and track leads. I would use Act-On again if I need it in the future. Pros I used this software while working for a marketing company, and Act-On was great at allowing us to generate and track leads. Lead generation was one of our clients' major needs, and Act-On worked very well when it came to that. Cons We chose to design our own emails rather than use the email creator Act-On had. We just didn't like that feature very much. Review Source Response from Act-On Software July 22, 2019 Hi Michael, Thanks so much for sharing your feedback and posting a review. We really appreciate it! Cheers, Sarah Marketer Used the software for: Less than 1 year ### "Not user friendly but useful for marketers" September 24, 2018 3.0 Pros You can create landing pages, forms and personalized marketing processes, etc. Cons Usability is very bad, and support is not very helpful when things are malfunctioning. Review Source Senior Demand Generation Lead Used the software for: 3-5 years ### "High functionality but not intuitive to use" November 21, 2018 5.0 Pros You can do quite a lot with Act-on, although it does not have as much functionality as Marketo it is more affordable. Cons The interface is not very intuitive or free-flowing. Integration with Salesforce.com could be better Review Source Hardik K. Business Development Manager Used the software for: 1-3 years ### "Good fit for Marketing functions running multiple LOBs" April 26, 2018 3.0 Pros Can set-up same license to track Multiple websites or domains. Integration with Salesforce. Best fit for small marketing team and large sales team. Cost effective. Cons Very Slow to use and few of the features are outdated - e.g. SEO Feature, Tweet Character limit, Need in-depth knowledge of custom css and html if needs to create custom and high functionality landing pages. Review Source Marketing and Customer Support Used the software for: Less than 1 year ### "Love the implementation process and overall ease of use" September 11, 2018 5.0 Pros Easy to use and loved the act on university when implementing. Cons When customer support was out for a few months. Review Source Response from Act-On Software September 21, 2018 Thanks for posting. We appreciate it! Marketing Operations Coordinator Used the software for: Less than 1 year ### "Pretty solid marketing software" March 14, 2018 4.0 Pros A lot of cool features to amplify your email marketing. Customizing the design of an email does not require any knowledge of HTML, which is great for beginners. Cons The software does have all the general tools you need. Maybe less in depth as other tools, but still have the required ones. Review Source Response from Act-On Software March 14, 2018 Hi! We are so glad to know you are happy with your Act-On experience! As a Marketer myself, I also love the fact that I do not need to rely on someone with a more technical background to launch a campaign. Thank you for your review, and for your business. sS shalia S. Marketing Used the software for: 1-3 years ### "Resourceful Marketing Automation" July 2, 2019 5.0 Their support is amazing now that they have the live chat option. Pros Bang for your buck since it is priced off of contacts. Other competitors charge by emails sent, which can be more expensive. Cons Not intuitive if it's your first time using it. Review Source Response from Act-On Software July 2, 2019 Hi Shalia, Thanks so much for posting your review! We love customer feedback and are so glad to hear you're an Act-On enthusiast and like the new live chat support option. Cheers! Sarah Web Strategist Used the software for: 3-5 years ### "Great Marketing Automation Tool" March 8, 2019 5.0 marketing automation, forms, lead nurturing Pros Features, easy-to-use interface, customer support Cons Slow at times. It could have been our internal network. Review Source Response from Act-On Software March 12, 2019 Hi Cristian, Thanks so much for posting a review and sharing your positive feedback! Sarah Reviewer ### "" November 1, 2013 4.5 When it came to a marketing automation solution, our organization took the Goldilocks approach: First, we tried Pardot and found that it really didn't deliver what we were looking for. Their lack of lead attribution functionality just didn't work for us. We wanted to be able to connect the dots on sales and marketing touches but ultimately know which touch landed us the business. The process that Pardot defined for us meant that we had to add several steps to our own process. It was not what we expected out of an automated program. Second, we tried Marketo and found that it was overwhelmingly complicated. Again, not what we expected out of an automated system. Not only was it complicated to set up campaigns, but it was also complicated to get some assistance if we ran into a problem. We'd have to put in a ticket, call to follow up, wait for someone to get back to us and then wait for them to hear back from overseas trainers and developers to get back to them so they could circle back around to us. Several times, we were told that we needed to pay for some additional add-on or additional training. Finally, we moved to Act-On and they have been "just right." Our implementation was a breeze, and the software does exactly what we want it to do - and then some. As with any new software, we had questions and user issues, etc. but the Act-On crew was always there with answers - sometimes within minutes of us contacting them! The software is great, but what makes Act-On different is their team. It's comforting to know that we have advocates there that really want us to succeed. Review Source Director Of Technical Services Used the software for: 1-3 years ### "Showing Its Age" December 17, 2018 3.0 Pros As a user of both HubSpot and Act-On I cannot really give very many positive comments about this product. Cons This product is difficult to work with when compared to HubSpot. It looks as if they attempted to retrofit a desktop package to a web-based interface. You have to take too many steps to accomplish a goal. Review Source Marketing Analyst Used the software for: 1-3 years ### "FANTASTIC MARKETING AUTOMATION APPLICATION" December 12, 2018 5.0 Pros Act-On is a very good marketing automation software. It helps my organization in selling our products and services through digital platforms like email, facebook, other social media platforms. Cons It's a little difficult for non professionals to use. However, it a perfect marketing automated software for medium size organizations. Review Source Digital Marketing Executive Used the software for: 3-5 years ### "Dezrez" May 27, 2019 5.0 Great platform Pros The functionality was really extensive and the automation programmes Cons The support kept changing and account manager Review Source Response from Act-On Software May 29, 2019 Thanks for posting your review. We appreciate your feedback. James R. Used the software for: Less than 1 year ### "Questionable Client Agreement Practices" March 4, 2015 2.5 Pros The software itself was pretty good. We would have loved to continue using the software and take full advantage of what it has to offer. Cons Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately, though, Act-On offered us a discount, but they did not disclose what future upgrade costs would be. We made what the client count would have to be clear before we signed up, but they convinced us to sign up in a lower tier to meet our budget and close the deal. But then, after 3-4 months of set-up and training, we finally went to use the software in practice and needed to upgrade the number of clients to actually utilize the system, and then we were met with the reality of the situation. They had no intent of accommodating our original needs at the budget we discussed and tried to double our cost to get to the original needs we discussed. Even though they admitted that they were vague and unclear in the agreement on the upgrade details, they refused to accommodate our needs/budget or to let us out of our contract and instead chose to simply state that we were still bound to pay for the software until the end of the term, even though they know we won't even be able to utilize the service. Pretty poor service, and they are only thinking in the short-term about making a few bucks instead of working with us to save the account. Review Source Marketing and Business Leadership Advisor Used the software for: Less than 1 year ### "For marketing automation, this has proven to be well worth the money" March 12, 2018 4.0 Pros Ease of use is the top pro for me. Being the core marketing resource, I simply did not have the time to become the marketing automation expert. With the ease of set up and the intuitive campaign management, I didn't have to. Cons The only thing I see as a restriction to Act-On is some minor browser conflicts that occur when I am on my mobile device. But, they are so minor that they don't really cause any limitations. Review Source Brittany H. Marketing Assistant ### "Powerful for automation experts, but also functional for beginners" March 29, 2014 5.0 Our company switched to Act-On from Marketo because of pricing and it looked like it would still handle our needs as a small-mid sized company. We were right. Act-On's customer service helped us with things we couldn't figure out on our own, and usually that stuff was pretty advanced. We didn't need to ask for help with much because the software is really easy to use, there are just a few advanced features that we needed help learning about, and they were dedicated to helping us find an answer. Now that we've been using it for a while, we have a lot of templates making things extremely efficient, and we have a lot of results/stats that help us improve on our campaigns and marketing effectiveness. Forms, landing pages, basic emails, social media...it's all been great so far. Review Source marketing Used the software for: 3-5 years ### "Well designed, thoughtful workflow" March 30, 2020 4.0 Pros Once we figured it our, it was extremely smart and well designed workflow. Cons Tricky to understand and use appropriately at first Review Source Reviewer ### "" November 1, 2013 5.0 Act-On is one of the most powerful - yet intuitive - marketing and lead nurturing software tools I've come across. I implemented Act-On for a large accounting firm who is one of our clients and needed better tools to nurture their prospects in a long-term complex sales cycle. In selling professional services - or in many other businesses where a decision to purchase is made over a matter of months or even years - it's necessary to keep prospects engaged in a relevant way. With Act-On, you can use their powerful email, list management, web visitor tracking, and lead scoring tools to nurture prospects and score their engagement based on behavioral criteria you establish. Then when the prospect gets to a certain level of engagement, you have the opportunity to have a sales conversation at the right time. The information it provides gives you actionable results instead of just meaningless numbers. In addition to the powerful tools, Act-On is very easy to use and intuitive. And the customer support was outstanding; at times, they were reaching out to me, asking me if I needed anything or if I had seen new features that were introduced, etc. All of this comes in a package that's pretty reasonably priced for the level of features it provides, and there's no long-term commitment. Overall, it's enabled my client to better see which prospects are engaging and at what level and to get better analytics on how effective their website, emails, events and other activities are working. Review Source Communications Manager Used the software for: 1-3 years ### "Use act-on daily for email marketing, segmenting and landing pages" September 8, 2017 4.0 It makes sending emails efficient and pulling segments easy for someone that doesn't have a lot of technical background. Pros Basic functions are easy to use,. Setting up automating and more advanced functions are tricky. But resources available help. Cons Sometimes have issues with saving a draft and then going back and my changes weren't saved. Also the drafts don't automatically save so I've accidentally shut down and lost my work. It would be better if it auto saved every so often. Review Source Graphic Designer Used the software for: 3-5 years ### "Great!" September 17, 2018 5.0 Pros I like how easy it is to use this software. They have made things very simple from uploading lists to creating a drip campaign, to the actual design of the email. Cons The only thing that I can think of would be to have a couple more templates. But the selection they have is good. Review Source Response from Act-On Software September 21, 2018 Thank you! We love hearing customer feedback and appreciate that you took the time to post a review. So glad you find Act-On easy to use. Happy marketing! Brand Manager and Copywriter Used the software for: 1-3 years ### "Excellent Email Management Platform" September 12, 2018 4.0 Pros Great for hosting multiple account instances, dedicated IP address, and easy to navigate. Cons A little clunky on the richtext email editor. Review Source Response from Act-On Software September 21, 2018 We appreciate your review and honest feedback. Thanks for taking the time to post it! Marketing Operations Specialist Used the software for: 1-3 years ### "Not what it says on the tin!" February 28, 2018 1.0 Pros As a basic bulk emailing tool for a small business it is fine, however it is an expensive emailing tool. Cons The integration with Salesforce is terrible, there are numerous bugs in the system which make using it very difficult and setting up a basic automated programme is impossible without doing work arounds to get it working, making it a lengthy process and costing the team too much time. Not worth the money. Review Source Marketing Manager Used the software for: 3-5 years ### "Great value" September 7, 2017 4.0 Pros Hands down the best customer support. Anytime we have any question about /anything, their customer support is extremely responsive. Cons There are a few qwirky things about the software and they can be slow to adapt at times but they do listen to customers. Review Source Vice President Used the software for: Less than 1 year ### "Started Out well, then Declined" January 31, 2017 3.0 We used this software for 2 years. Initially, the service was really good. Roughly a year into our service, the experience began to decline, in several aspects. Several of Act-On's IP addresses became gray listed, due to abuse from a few users. This caused our deliverability to decrease on email sends. Additionally, we were regularly switched to a different CSM throughout our experience. We had at least 4 CSMs in two years. This was a challenge for us, with regard to keeping a continuity regarding our contact at Act-On, and who we went to with questions. It was a good MA software for us starting out and enabled us to expand our marketing automation capabilities beyond what we could do in Hubspot, but the quality of the user interface was lacking, as well as the deliverability issues and high turnover of personnel at Act-On. Pros Most inexpensive, full featured Marketing Automation software available. Integration with Salesforce was good, which made Act-On a useful tool for our sales team. The daily email prospector report was a useful tool to get a big picture view of website traffic among known and unknown sources. Cons In the last year, they have doubled their pricing, to line up more directly with the other MA software offerings, but use that as a starting point to discount heavily. We experienced a high turnover of CSMs and salespeople, which was concerning because we lacked continuity on our point of contact. Review Source RF Rosina F. Marketing Director Used the software for: Less than 1 year ### "Decent if you already have it and infrequently email. There are better solutions at lower prices." September 10, 2018 3.0 It was an existing solution where I currently work. I put it through its paces and we quickly outgrew our plan, but to grow with Act-on is expensive since they price based on number of monthly sends and not contacts in your system, which becomes very costly if you want to email customers and prospects more than once a month. We ultimately went with a different solution where the pricing is based on active contacts, offers unlimited sends and more robust functionality at a far cheaper price. Pros It is easy to set up from addresses for different email sends. Cons Constantly watching the ticker to see when/if we're going to reach our monthly send allotment, and we have Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.