# Page 6 | Act-On Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 6 - Is Act-On the right Email Marketing solution for you? Explore 258 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/103468/Act-On/reviews --- Act-On 4.3 (258) [View alternatives](https://www.capterra.com/p/103468/Act-On/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 6 - Reviews of Act-On ## Showing most helpful reviews Showing 126-150 of 258 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MS Michelle S. Digital Marketing Manager Used the software for: 6-12 months ### "Great Automation Platform" July 19, 2017 5.0 Pros There are so many functionalities with Act-On. With email marketing, you can use one of their well-designed templates, or upload your own or create text based emails. The plug and play options are incredibly easy to use. Cons It can be hard to find the page you're looking for within the menu because of the multiple dropdowns or the naming convention. Review Source TD Tracy D. Marketing Manager Construction Used the software for: 1-2 years ### "Great marketing automation tool for a one-person marketing department" December 12, 2017 4.0 Huge time savings and email marketing capabilities; ability to make professional looking custom landing pages myself means I can turn around campaigns more quickly Pros I like that as a single person department and someone who had limited experience with marketing automation and had never set it up before, I was able to get up and running in about 60 days with their guidance. It's a logical and pretty intuitive software that has good functionality. Cons Sometimes I am not sure where to go for information and help. As with many software companies, they change their sales reps often so without a single known point of contact, I am occasionally frustrated with not having someone I know, who knows me, to go to. That said, this is true of many companies these days. Review Source AV Andrei V. Marketing Manager Computer Software Used the software for: 2+ years ### "best marketing automation software" November 22, 2019 5.0 Pros Marketing Automation with results tracking. Shows you even how much a google ads keyword produced for the company, which is pretty cool. Aside from that, it has lots of features, and I truly recommend a demo, to discover all it can do Cons some scripts may slow certain landing pages, but it's not a rule Review Source Response from Act-On Software December 3, 2019 Hi Andrei, Thanks so much for posting a review and providing great feedback! Cheers, Sarah VR Verified Reviewer Marketing Manager, Demand Generation Computer Software Used the software for: Less than 6 months ### "Not the best marketing automation tool" August 18, 2018 3.0 Pros Allows you to do the basic and advanced pieces of email automation. Cons The user interface is really unattractive and hard to navigate. The landing page creator is not scalable or great to use. May be a great tool for a small biz, but not one looking for robust features from a Hubspot or Pardot. Review Source PS Prabhdeep S. Software Engineer Management Consulting Used the software for: 6-12 months ### "Great tool for marketing" December 10, 2017 4.0 Pros It is a very user-friendly software but it locates somewhere in the middle where it is neither too simple like constant contact nor too advanced like Hubspot. It is a good system for medium-sized organizations. I liked the customer service especially their technical support and dashboard design is also very modern and user-oriented. Cons They should review their pricing points for different levels of customers. They can improve the design of the overall website to make it more attractive to everyone. Review Source JW James W. Sr. Marketing Specialist Real Estate Used the software for: 1-2 years ### "Great software wtih great support group" July 27, 2017 5.0 Pros I enjoyed working with Act-On for its ease of use and their customer support. Whenever I ran into an issue which was very rare, I could pick up the phone and have an answer in minutes. It's service like that that makes me want to stay on the software.It's user experience and customer support were always top notch. Review Source VR Verified Reviewer VP of Marketing Financial Services Used the software for: 1-2 years ### "Good outbound marketing automation tool" November 27, 2018 4.0 Pros The ability to be able to set up automated email campaigns. When comparing Hubspot and Act-on, Act-on had stronger outbound marketing functionality which is exactly what we were looking for. The toll is pretty easy to use once you get trained up and the on boarding process was very smooth. Cons Unfortunently there was no integration with our Sage CRM so in ways we were automating but then just creating more manual work on our part because of the lack of integration. Review Source KL Kristen L. Program Manager Computer Software Used the software for: 2+ years ### "ActOn - Pretty Good for the Price" September 1, 2016 3.5 Pros The platform is very simple to understand and use. You don't need much training before you can get up and running building e-mails, landing pages, and programs for marketing automation. There is a lot of room for customization as well. Also, the price is a bit lower than some other marketing automation software. Cons There are some issues within the landing page builder - sometimes it is hard to get the object placement right if you do not know the HTML coding on the back end. The system also can run a bit slow at times. Review Source VR Verified Reviewer Service scheduler Automotive Used the software for: I used a free trial ### "Easy email" February 3, 2022 5.0 Pros Setting up the auto response feature is very user friendly Cons have not found any cons or anything that i do not like about the software Review Source SM Shawna M. Marketing Director Insurance Used the software for: 2+ years ### "ActOn Review" September 13, 2018 4.0 Overall we have a good experience with Act-On. Pros Once I learned the ends and out, it is really easy to use. Although I just recently took over using the software from a former employee. Cons There are probably lots I still need to learn. But, I have not seen where an image could be edited once uploaded. Review Source Response from Act-On Software September 21, 2018 Thanks for sharing your review, Shawna! Be sure to check out the Act-On User Community for great tips, tricks, best practices and training resources. We're here to help you achieve marketing automation success! https://community.act-on.com/home Angie A. Practice Lead, Demand Used the software for: ### "Great Email Automation Tool" March 26, 2014 5.0 Act-On has been a vendor but I would say "Partner" for over 2 years now. From day one when they were trying to win my business to today, I'm treated the same way - Can do attitude from all levels. There customer service has been fabulous. The product ease of use is great. I would say, I have some crazy asks and instead of saying "No", they usually go back research it and if they can't do it, they tell me why or offer an alternative or work around. Sure there are a few things, that could be improved - collapsible segment lists or re-order of marketing lists but I see them in the "Feature Wish List from Customers" and Act-On has marked with them with planned, or in progress or done. They truly are listening and reacting to their clients. Review Source LS Lara S. Marketing Coordinator Marketing and Advertising Used the software for: 1-2 years ### "Customer support is amazing" September 6, 2017 4.0 Easier email sends Pros Customer support is great. Always willing to help and quick to get a real human. I would definitely recommend this software based on their tech support. Cons functionality could be better. Organization within the software is lacking. I wish it was easier to use. Review Source MK Matt K. Marketing/Sales Director Insurance Used the software for: 1-2 years ### "Great Marketing Software" October 13, 2016 5.0 First off the Training and Support teams are amazing. They will hold your hand through the whole intake process. The email template builder is easy to use and it creates professional looking emails. It will track all of your website traffic and it will show you where you traffic is coming from. Great tool for small businesses! Pros Ease of use Review Source BE Briana E. Digital Marketing Specialist Financial Services Used the software for: 1-2 years ### "Great Customer Support" January 23, 2019 5.0 Overall, my experience has been great with Act-On. The customer support is very special and helpful because they do their best to help with projects and tasks that I want to complete. It's great that they send follow-up emails to assure that they did their job. Pros I like the ease and user-friendliness of this software. Some email marketing automation softwares can be difficult to use, but this one is very simple. Cons The least I like about this software are the templates that are pre-created.They are not as up-to-date as I thought it would be. Review Source Response from Act-On Software January 24, 2019 Hi Briana, Thanks so much for providing your feedback. We love hearing from customers and are so happy that you're an Act-On fan! Cheers! Sarah VR Verified Reviewer Content Marketing Specialist Used the software for: 1-2 years ### "Just okay." December 21, 2017 3.0 Pros It's cheaper than pretty much any other automated marketing software, and it does what we need it to do in regards to our client marketing initiatives. Cons 1\. Their business development team promised they could integrate with Bullhorn, but they never were able to. We have to load all contacts manually from a CSV. 2. Not user-friendly; somewhat difficult to navigate. Review Source KK Kari K. Marketing Specialist Electrical/Electronic Manufacturing Used the software for: 6-12 months ### "Amazing!" July 25, 2017 5.0 Pros I love the ease of use, the availability for myself a non designer to make professional looking emails and execute them quickly with tracking that makes my job analyzing the response rate incredibly easy! Cons There's nothing I don't like.. just need a bit more training. I haven't dove deep enough to understand it all. One of my biggest complaints is that our CRM isn't completely compatible. Review Source TC Tony C. PLM Admin Electrical/Electronic Manufacturing Used the software for: Less than 6 months ### "Nice Automated Workflows for Social Media and Marketing" October 14, 2018 4.0 Pros Act-On is a comprehensive platform for automating marketing across social media and marketing tools. It comes with eight automated customizable program templates. The best feature is a simple drag-and-drop workflow creator that simplifies automating processes. No coding knowledge required. Act-ON syncs perfectly back with whichever CRM tool you're using through every part of your marketing campaign to keep Sales and Marketing aware of how things are going. Cons Act-On is overpriced compared to the other tools on the market. Some features, such as the functionality for cross-channel intelligence, data visualization, having more than 2500 contacts, or more than 50 sales users, is only offered at the more expensive "Enterprise" tier. Review Source LP Laura P. Used the software for: ### "" October 31, 2013 5.0 A10 Capital is a financial services company specializing in commercial real estate lending. We have a very niche product, so getting messages out to the right people at the right time is critical. Before adopting Act-On, we were using a combination of spreadsheets and other e-mail marketing platforms that did not sync with our Salesforce platform. This resulted in many hours of work for the marketing coordinator compiling reports manually and attempting to track down the whereabouts of individuals with bounced e-mail. We purchased Act-On in May 2012 and were up and running our first campaigns within a week. Our implementation team was fantastic; they trained my sales users both in a group setting and individually. Since launching the Act-On platform, we've spent just a few hours a week on e-mail marketing. We've tripled the number of leads in our system and qualified approximately 30% more with Act-On. My sales team reports that they love the visibility Act-On gives them as to how messages are being received and who's interested in learning more about our services. It makes a huge difference in how they make their daily calling efforts and in the overall success of A10 Capital. Review Source JB John B. CEO Marketing and Advertising Used the software for: 2+ years ### "Act-On to Get Your Act Together" August 28, 2015 4.5 Pros I really like how easy it is to set this product up with other 3rd party platforms. It was very easy to integrate with Salesforce, BigCommerce and a 3PL system for logistics. The logic is very easy to understand and easy to test. Pricing is great as well. Cons I don't really dislike anything about the platform. I do not like that is not as popular as some of it's competitors. Other than that I have only found good things in relation to this platform. Review Source KT Kristen T. Graphic Design Coordinator Staffing and Recruiting Used the software for: Less than 6 months ### "Wonderful" December 21, 2017 4.0 We have been able to keep up in our email communication easily with the automated programs. Act-On has taken care of all the busy work for me so I don't have to upload lists all the time, manually send messages every week, etc. Pros I love every feature that Act-On provides. I have recently dug pretty deep into the marketing automation program flows, landing pages, scoring, alerts, and more and have been impressed with what we are capable of accomplishing with this advanced program. I am also amazed at Act-On's tech support. I have had probably a dozen questions since I really started using this program and Act-On has answered it within the hour every single time. Thank you, Act-On for your help! Cons What I like least is that our platform is integrated with our Bullhorn system, but doesn't appear to always work as smoothly as we had hoped. However, once we figured out the kinks we have made it work with what we have. Review Source VR Verified Reviewer Credit & Portfolio Analyst Financial Services Used the software for: 6-12 months ### "Shaping Your Message, Targets, and Timing" June 19, 2018 3.0 Pros Act-On has been helpful in pushing out content to key players and turning opportunities into leads. Using data from historical conversations also helps shape how to develop a relevant message for those targets to increase leads. Cons It takes awhile to start getting more consistent results. Part of this issue is hard to avoid because better results require more data. As part of a smaller company embarking on automation, there is a bit of catch up required in this respect. Review Source ST Steve T. Electrical/Electronic Manufacturing Used the software for: ### "Best Marketing Automation Tool Out There" July 8, 2014 5.0 Pros I like Act-on because it is simple. It is clean and does what I want it to do. If I have an issue, I can just call or email someone at Act-on, and they will drop everything to help me fix my issue and get me back to my task. I've been using it for almost four years now and have never thought, "Boy, we need to find another tool." It just keeps getting better because they actually listen to their users. The community is very active, and it makes you feel good to know that your comments are being seen and are changing the future of this tool. Cons They have been limited on their choices of stock email templates, but in August 2014, they are releasing a new builder, which should fix this tiny problem. Review Source VR Verified Reviewer Design Director Marketing and Advertising Used the software for: Less than 6 months ### "Good software but could use some upgrades" September 5, 2019 4.0 Decent. I wouldn't say no to this software but I do think its time they upgrade their dashboard and user functionality. Pros The ease of designing these eblasts is fairly simple which makes it an easy platform to learn and use. Cons Looking for past eblasts can be a pain. There needs to be a better option for looking things up that actually works. Review Source Response from Act-On Software September 30, 2019 Thank you for your feedback. We appreciate hearing from you. If you haven't already, I would encourage you to check out Act-On Connect for awesome customer resources. https://connect.act-on.com/hc/en-us Sabrina A. Marketing Assistant Mechanical or Industrial Engineering Used the software for: 1-2 years ### "null" September 25, 2015 4.0 Review Source Tim A. VP, digital innovation Used the software for: ### "A solid automation platform that competes with the major players" March 26, 2014 4.0 Act-on is a solid marketing automation platform that is aimed at first time automation users and companies graduating from basic email marketing tools. But it's not just a "gateway" solution, it provides some advanced features found in many of he more expensive enterprise solutions. The price of entry is modest, it's easy to get started and they provide fantastic customer service that is hard to beat. There are some features that are lacking, but for most firms new to automation, you might not even know what they are. They are always adding new features and improving old ones. I give them solid recommendation. Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.