# Page 2 | Act-On Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Act-On the right Email Marketing solution for you? Explore 258 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/103468/Act-On/reviews

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Act-On

4.3 (258)

[View alternatives](https://www.capterra.com/p/103468/Act-On/alternatives/)

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Last updated March 13th, 2026

# Page 2 - Reviews of Act-On

## Showing most helpful reviews

Showing 26-50 of 258 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

HA

Hamdi A.  
Product Owner  
Internet  
Used the software for: 2+ years

### "Une excellent plateforme de marketing"

January 15, 2025

5.0

Pros

C'est la possibilité de créer ou éditer les mails avec l'option glisser et déposer.

Cons

Certaines fonctionnalités, comme la création de campagnes ou l’analyse des performances, ne sont pas aussi fluides sur mobile.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Nous avons changer pour la simplicité de l'éditeur des mails

Review Source

VR

Verified Reviewer  
Software Developer  
Program Development  
Used the software for: 6-12 months

### "Un logiciel parfait pour le marketing"

January 13, 2025

4.0

Pros

Outils puissants pour concevoir, tester et envoyer des campagnes email performantes

Cons

Certaines fonctionnalités avancées peuvent nécessiter une formation pour être pleinement utilisées

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Recherche d’une solution plus économique

Review Source

AH

Arbi H.  
Chef de projet Technico-commercial  
Internet  
Used the software for: 1-2 years

### "Un Bon CRM pour la relation client et gestion des ventes"

February 5, 2025

5.0

Pros

Je trouve qu'il facile à prendre en main grâce à son interface intuitive et bien structurée.

Cons

Par contre, je pense que la personnalisation des fonctionnalités et de l'interface peut être restreinte.

Switched from

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

Pour la a gestion des contacts et la relation client au sens large.

Review Source

BT

Brahim T.  
Freelancer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Act-On Review"

April 22, 2022

5.0

The marketing automation software, Act-On, solved my problem of needing to automate my marketing processes. The benefits I have realized are that we have been able to save time, get more leads, and increase my conversion rates.

Pros

Since implementing Act-On, my click-through rates have increased by nearly 200%! The product is very user-friendly and the onboarding process was a breeze. Highly recommend!

Cons

Overall, Act-On is a very good marketing automation tool. There are some features which could be improved, but for the most part it is a very user-friendly tool which was easy to integrate with my existing business processes. The support team was very helpful in getting us up and running and we were quickly able to see the value that Act-On could bring to my marketing efforts.

Review Source

MG

Manu G.  
Account Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Agree with recent Forrester Wave Report"

November 23, 2016

5.0

I started out using Marketo years ago and while I was a power user and loved the depth of features, others in the company found it to be complex and most could use it for only the basics. I moved on to Pardot and I really liked it, and I even attended their user conference three years ago in Atlanta - which unfortunately, was when they pass along the news to customer that they have been acquired and would end up Salesforce's portfolio. Pardot was moved into their Sales Cloud (and ExactTarget went to the Marketing Cloud), and the result has been, other than some UI improvements, almost no innovation at all... and a major rise in costs, where it's extra for phone support, they charge for Salesforce Engage, they charge for Wave Analytics, etc. etc. Meanwhile, Act-On has been the steady player in the market that has continued to advance - and you see that in Forrester's Q4 2014 Wave report where Act-On moved to the upper, Leader quadrant ahead of Pardot and HubSpot (though, I'd say that HubSpot has always been more "Movement-First" versus "Product-First" where they invest more in their marketing then their marketing features, particularly with their focus on their CRM now). Act-On received a large round of investment money, brought in loads of new talent on the executive team and down, and continue to push out new features faster than others on the market. They were first to launch Account-based Marketing, their Social tools are very advanced (Forrester scored them higher than HubSpot for example), built Data Studio that allows us to push to our BI easily (Tableau), they overhauled all of their composers (email, landing page and forms), added dynamic content & personalization features, and added a unique way to create Program Templates that is awesome and now have a growing library of templates you can grab and use that build out all the nurture program steps for you automatically (including sales alerts, CRM campaign updates, basic or advanced if/then scenarios, etc.). I've always thought that price should not be a big driving factor for which tool to use. But, their Active Contacts model allows you to pay for what you use, versus the size of your database - and where Marketo and Pardot are adding more modules, Act-On includes everything in their Enterprise edition. And their Support is also fantastic. Don't be fooled. This is an advanced tool that medium and large companies are using.

Pros

Sincerely easier to use than others on the market, great overall feature set, love the dynamic content options, program templates were a game changer, account-based marketing provides visibility into how programs are doing at the Account-level that we haven't had.

Cons

The UI is slowly being overhauled but I'd like to see this go faster. Their out-of-box reports aren't great, but I haven't run across a marketing automation platform who has great reporting (I do like Marketo's Opportunity Analyzer report) and we use Data Studio to simply pull data out the way we want it to populate our reports in excel or Tableau

Review Source

VR

Verified Reviewer  
Web Content Manager  
Furniture  
Used the software for: Less than 6 months

### "Powerful and user friendly marketing automation suite with excellent customer support"

March 1, 2018

5.0

We've been able to bring our marketing data into one place and create a more unified platform from which to send out our marketing campaigns.

Pros

We just started using Act-On a few months ago. We had debated marketing automation companies to go with for years. Overall, Act-On was able to go toe-to-toe in most regards with the other vendors we were considering, at least. The deciding factor was the pricing model, which is a bit unusual. They only charge you for "active" contacts, which are contacts you are actually reaching out to. You can import other contacts for reporting, data synchronization, or potential marketing purposes down the line if you wish, and you won't be charged for them. The support team at Act-On is great. During our evaluation, I received an email from the CEO himself, asking what he could do to help us choose. Throughout implementation, we had several calls and I was always provided what we needed quickly. Act-On does so many things, it would be impossible to cover here, but I like their email and landing page creator. I found it to be very intuitive. The user interface is showing some age, but it's very straightforward and there's not a lot of guessing about how to use it. Act-On is list based, which is the "old" methodology in the industry right now, but if you're a fan of that strategy, you'll feel right at home. Workflow creation is very easy. Data Studio (an add-on) also allows you to create custom reporting, and baked in integrations and an automated FTP connection allow you to get your data talking to each other automatically. The university has great educational information available too.

Cons

You'll get out of Act-On what you put into it. The support and university is there to guide you in that process, but it's ultimately up to you. That's how it is with any platform that doesn't offer in-house services, but with a marketing automation suite, you will really get more out of it if you have knowledgeable staff that have experience implementing and using these platforms. It can be daunting if it's your first time using a marketing automation suite. While Act-On is working on some new things, I don't know that they are putting as much effort behind investing into the product as some of the leading companies in the space. Also, some of the tools are a little rudimentary, and the UI could certainly use some modernizing. It feels too much like Windows XP at times.

Review Source

VR

Verified Reviewer  
Director of Sales  
Computer Software  
Used the software for: 2+ years

### "Excellent Segmentation and Automation Tools"

September 10, 2018

5.0

Act-On is instrumental for meeting our company's revenue goals with email marketing campaigns.

Pros

Act-On gives me the ability to get extremely specific with my target prospects and customers. It's easy to build new segments and immediately see the size of those groups. It's very useful for data mining and determining where to focus your marketing efforts. For example, in just a couple of minutes (assuming you've done the work to collect the information from customers and store them properly in custom lists) you can create a segment of prospects who have downloaded or purchased x product from your website, meet criteria x,y,z for their attributes, have opened or clicked messages in a specific timeframe, and have visited a specific page of your website. You have the ability to get as granular as you want. You can then build automated programs that send targeted and timely messages depending on where these prospects are in your funnel and use conditional logic to define any future interactions.

Cons

The UI in some areas of the platform could use some design enhancements for aesthetics and for consistency throughout.

Review Source

Response from Act-On Software

September 21, 2018

So great to hear that you're a fan of Act-On. Sounds like you're using it exactly as intended and seeing great results. That's fantastic! Thanks for sharing your review.

LE

Luke E.  
Marketing Manager  
Law Practice  
Used the software for: 2+ years

### "Over-promising and under-delivering are key traits of Act-On"

April 29, 2019

2.0

Overall I would give Act-On a low pass. The issues with customer service, slightly overpriced and the lack of proper development plagued my experience. If I could go back, I would have used HubSpot or Marketo. At the moment, we have cancelled our Act-On account after 3-4 years and are using a stack of SaaS solutions tied into our practice management system. This is far more cost efficient, easy to use and with better customer service. My advice would be for businesses considering using Act-On due to the price of the above-mentioned competitors to use a stack approach instead of using this system. Using Vision6/Campaign Monitor/MailChimp in tandem with a better landing page provider (Unbounce, Instapage) linked to a CRM would be far better. Stay away, particulalry due to the service - this is even more important for Australian based consumers.

Pros

The system was pretty easy to use. The set-up process for lead nurturing, forms, creating newsletters and other tools were pretty useful.

Cons

Customer service, account limits, aesthetics were below average. The customer service was woeful, the original salesperson who on-boarded me and two referral partners promised the world features wise. Lots of nice looking mocks and promises were made yet nothing provided. On the customer service side of things, on two occasions when the unique contacts and email limit was exceeded the entire system shuts-down. All nurturing campaigns cease and there is no ability to send any emails at all. It took two weeks for someone to be able to apply a temporary increase to allow our marketing efforts to continue.

Review Source

Kelsey D.  
Ecommerce Specialist  
Financial Services  
Used the software for: 6-12 months

### "If you take advantage of all of its features, you will succeed. "

August 6, 2018

5.0

Pros

We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep.

Cons

Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Review Source

Response from Act-On Software

August 8, 2018

Hi Kelsey, Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks. We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly. Good luck! Sarah

Scott S.  
Director of Marketing Operations and Technology  
Publishing  
Used the software for: 2+ years

### "A Solid Marketing Automation Platform"

September 10, 2018

5.0

We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Pros

I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Cons

Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Review Source

Response from Act-On Software

September 21, 2018

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

VR

Verified Reviewer  
Director of Marketing  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Great Automation Program, Especially for SugarCRM Users"

November 25, 2019

5.0

Pros

Great support and product learning program. The integration with our CRM and overall features/ease-of-use was excellent. It was a pleasure working with their team.

Cons

I'd like to have more in-person user group opportunities to discuss best practices.

Alternatives considered

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

Reason for choosing Act-On

Integration to SugarCRM

Review Source

Response from Act-On Software

December 3, 2019

Thank you so much for the positive feedback! We actually did a user group series this fall (London, Irvine, Chicago) and will do many more in 2020. Hopefully, you can join us in 2020. In the meantime, I would encourage you to leverage Act-On Connect, our customer portal and the vibrant community to share best practices and pose your questions. You can find it here: https://connect.act-on.com/hc/en-us Cheers! Sarah

GC

Geoff C.  
Digital Marketing Specialist  
Building Materials  
Used the software for: 2+ years

### "Act-on, great tool."

January 20, 2023

5.0

Was great for a person starting out in the business, and better with experience.

Pros

Act-on was supper easy to learn how to use, with good end results. Easy to design emails for folks with little design experience.

Cons

Couldn't get Act-on to communicate well with Dynamic CRM or Infor CRM. Real shame. We moved to Sales Force and use Pardot now. Better back end, but design tools no where as good as Act-on.

Review Source

VR

Verified Reviewer  
Founder, CEO  
Management Consulting  
Used the software for: 1-2 years

### "Terrible email delivery, customer support issues not fixed, but huge promises by sales for lock in"

May 21, 2018

2.0

No benefits when looking back, lots of time, and money lost.

Pros

The company's main advantage (whether they market it or not, but they definitely use it during a sale) is they allow for companies to BUY lists and bring in cold contacts. Almost every other provider prohibits this. Well, that's why for good companies, your marketing performance and emails drop wayyy down. And worse, their support imagines nothing is wrong, and everything is going OK. They will also negotiate your price far lower than others, to lock you into an annual contract.

Cons

\- Email delivery is terrible - Their support tried to help, but makes false promises on waiting - Locked into a major contract, which even with their lack of performance, is tough to leave - Their UI is really, really bad - Barely any templates for things like landing pages, emails, etc. - General data between modules is not easy to gather, collect or use for additional sales.

Review Source

Paige C.  
Graphic Designer  
  
Used the software for: 1-2 years

### "A good beginner tool for email automation, but overall is falling behind other, inexpensive software"

May 15, 2018

3.0

Pros

The software interface is mostly drag and drop, which is helpful for non developers and non designers alike to create modern, effective emails. With automation and A?B testing, it is great for marketing research and drop or nurture campaigns. Each account is attached to a customer service representative, and they are very helpful and attentive.

Cons

The functionality compared to the price is a concern. While it can handle thousands of users, free automation softwares are offering more email design functionality than this software. The user interface isn't the most friendliest, with emails, landing pages, templates and content all divided up into multiple folders. The software boasts that it is custom HTML friendly, but it is very difficult to execute properly. The software also has issues formatting for Outlook.

Review Source

Response from Act-On Software

May 23, 2018

Hi Paige, Thanks for taking the time to write a review. We appreciate your candor and value your feedback. Sarah

Datis M.  
Director of Marketing  
Events Services  
Used the software for: 1-2 years

### "Some great features but a lot of big flaws (haven't used it for 2 years)"

April 28, 2020

3.0

It did some things really well, but other things really poorly. I'm not sure how much they've improved these past couple years, but I would only use them again if I were to lock in a heavily discounted rate and needed an instant bi-lateral sync between Salesforce and my automation platform.

Pros

\- Their support team was stellar - Their Salesforce integration is the best I've seen in a Marketing Automation Platform - Their list segmentation system features were fantastic - We were early subscribers to act-on so we had a really cheap rate

Cons

I haven't used this software for a couple years, so they may have improved a lot but here were some of my major gripes: - Extremely difficult to track lead sources - Integration with ad platforms wasn't very good - Landing page builder was terrible - Lots of limitations with forms - Email builder was quite painful to use but they made some improvements along the way while I was using them

Review Source

VR

Verified Reviewer  
Marketing Director  
Publishing  
Used the software for: 2+ years

### "Dynamics Compatible, Great Value"

September 7, 2018

5.0

An unexpected benefit has been in the customer support department. Proactive email drips for recent purchasers helps that team provide great service consistently through scheduled email programs with tips and tutorials.

Pros

The Dynamics integration was a crucial part of my decision to adopt this software for my company. Ease of use is comparable to any other robust marketing automation tool. We've seen huge value in this purchase.

Cons

Unfortunately the software does not function well on iOS devices.

Review Source

Response from Act-On Software

September 21, 2018

We love hearing your feedback. Thanks for sharing your review! Great to hear that you're benefitting from the new customer tutorials, tips and tricks. If you haven't already, please check out the Act-On User Community as another great resource for best practices and product suggestions. https://community.act-on.com/home

Bryan B.  
Marketing Director  
  
Used the software for:

### "Best Cost-Effective Marketing Automation Software"

June 18, 2014

5.0

Our company has tried different Marketing vendors, and not every experience has been a pleasant one. This is why I can say with confidence that Act-On is the best Marketing Software that we have found. Not only do they deliver a great product, but the customer experience has been stellar from Day One. You can really feel they care about their customers and I especially love the fact that I am not treated like just a client number. It's always great to find a vendor that takes such great care of their clients. Our Product Management and Marketing Teams are definitely #TeamActOn! One of the things that Act-On does better is their Salesforce integration which works both ways, meaning that no matter where the lead information originates, it will synchronize correctly as it should, which was not the case with other software we tried. Act-On's out-of-the-box Webinar integration with GoToMeeting and WebEx simply works and there's no need to purchase or subscribe to additional "Apps" as was the case with other Marketing platforms. We really appreciate their service--it has helped our Marketing Team be more efficient and take our Marketing campaigns to the next level. Did I mention that our Sales Team loves seeing who's visiting our website? They even have their own Act-On Tab in Salesforce with leads in their territory based on Act-On's lead scoring. I feel that Act-On provides the best value from the marketing software that I've personally vetted. They recognize that sometimes you don't market to the same individuals all the time, which is why their pricing model is based on the number of active contacts you e-mail each month. Unlike other vendors, you are not locked into a 12-month or greater commitment contract. The contract is on a monthly basis and you can cancel at anytime--they truly earn our business on an ongoing basis. If I had to change anything, I would probably request for greater reporting capabilities when it comes to integrating our Google AdWords campaign, but it looks like they plan on rolling out some improvements in that area soon. Overall, Act-On is a great service and we plan on being a customer for many years to come.

Review Source

Dave J.  
Sr Marketing Communications Manager  
Biotechnology  
Used the software for: 1-2 years

### "ACT-ON customer service is fading fast"

August 7, 2018

4.0

I was looking for an email tool that integrates with MS CRM and this product fits the bill. It allows you to drip campaigns, which is nice (albeit not intuitively). Just make sure you give yourself ample time for their assistance.

Pros

In the landscape of marketing automation systems, ACT-ON is not the most powerful solution, but it is not the most expensive. It works quite well for our needs.

Cons

I generally don't need a lot of support, but if I can't find a solution on their knowledge base, I have no choice but to call them directly. Ever since ACT-ON closed one of there offices a few months ago, it has been taking me an hour to get through on their support line. I had someone email in June and said they would get back to me very soon. After 6 weeks, I emailed them back and then received a response.

Review Source

Response from Act-On Software

August 8, 2018

Hi Dave, Thanks for taking the time to share your feedback. I'm sorry that you experienced delays in your support during the transition. I am happy to report that our support team is now fully staffed and ready to help! Another great resource I'd encourage you to check out is the Act-On User Community at https://community.act-on.com/home. It's a great place to exchange best practices, get tips and tricks and learn from other users and Act-On experts. Thanks again, Sarah

Layne L.  
Sr. Territory Account Executive  
Publishing  
Used the software for: 1-2 years

### "This is really a marketing tool that has build some features for salespeople"

July 19, 2018

4.0

Pros

I like that it will track my emails and log them to our CRM (Microsoft Dynamics). I like that I can get a daily email letting me know of known and anonymous visitors to our website.

Cons

It's clunky to try and track down a specific email to see if the recipient has interacted with it. This is really a tool that is more valuable to marketing, but has built some features that are being sold as a sales tool. It's a nice to have, but not a need for sales.

Review Source

Response from Act-On Software

July 23, 2018

Hi Layne, Thanks for posting your review of Act-On. We value your feedback and really appreciate your candor. If you haven't already, I'd encourage you to check out the Act-On User Community at https://community.act-on.com/home It's a great place to share feedback and product suggestions with the Product team and exchange best practices with fellow users. Thanks!

VR

Verified Reviewer  
VP - Marketing & Communications  
Financial Services  
Used the software for: 2+ years

### "Act-On Is An Excellent Tool"

September 11, 2018

5.0

Act-On is the engine that my marketing success runs on.

Pros

It's functionality and diverse tools makes it the top-of-class when it comes to marketing automation platforms.

Cons

In recent months, the customer service has not been as strong as in the past. It seems like it takes more than 48 hours to get questions/concerns of mine answered.

Review Source

Response from Act-On Software

September 21, 2018

Love hearing that "Act-On is the engine that your marketing success runs on"...that's awesome! The Support Team is working around the clock to help customers. Thanks so much for your patience. Please check out the Act-On User Community for additional resources here: https://community.act-on.com/home Cheers!

RJ

Rick J.  
Process Consultant  
Insurance  
Used the software for: 2+ years

### "ActOn -- act on it!"

September 7, 2018

4.0

ActOn allows me to get important professional messaging out to my target audience in a timely basis. I am impressed with their can-do customer support team. They always help me figure out a solution to building content. The software wear offers so much in terms of content marketing, form building and automated drip campaign functionality. The email content reporting and tracking is also very good.

Pros

I think you will find ActOn easy to use. I can quickly develop an email and define a target list and send as easily to 10 people or 100,000 people. I also like the reporting and graphs associated with a campaign. I also find the Form editor very valuable b/c I can quickly create a business need survey in a matter of minutes for my internal customers. The responses are easy to analyze b/c they are in spreadsheet form.

Cons

ActOn recently rolled out a new forms editor and they did not bring over the reporting URL feature from the Classic Form editor...this would make it easier for my internal customers to pull data vs having me pull the data for them.

Review Source

Response from Act-On Software

September 11, 2018

Hi Rick, Thanks so much for posting your review! We appreciate your candor and will share your feedback with the product team. They continually work to improve Act-On for customers like you. All the best, Sarah

VR

Verified Reviewer  
Marketing Director  
Computer Software  
Used the software for: 2+ years

### "Great product"

September 11, 2018

4.0

Act-On is a mainstay of my marketing team. If I could keep only one product or service it would be Act-On. Great team behind it in my experience.

Pros

Good set of features and functions. Good product team and exciting roadmap. Easy to implement.

Cons

Onboarding could have been better (but that was some time ago now and I know they have improved it). Feature request facility feels like a black hole at times!

Review Source

Response from Act-On Software

September 21, 2018

Great to hear your feedback, thank you! Do check out the Act-On User Community for more great resources and training tools. You'll find it here: https://community.act-on.com/home Cheers!

Elliott B.  
Senior Web Developer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Blagh!"

November 7, 2018

2.0

Their sales department is good at selling this product, the reality is that it's not very good.

Pros

We started using this as an alternative to similar features in SalesForce. It does have a ton of features and integrates with many other systems.

Cons

We've had nothing but trouble with this since the beginning. Even after two years we still have random issues (services disconnecting) which can take hours to repair. The bulk emails we send from Act-On consistently end up in spam folders and customer support gives us the run around about how to fix it, usually we end up spending hours just to prove to them that this is actually happening.

Review Source

Response from Act-On Software

November 12, 2018

Hi Elliott, Thanks for your feedback. I'm sorry you've been frustrated. I would encourage you to attend our upcoming deliverability webinar on November 15th. You'll learn best practices for ensuring your emails land in inboxes. You may register here: https://success.act-on.com/acton/fs/blocks/showLandingPage/a/9883/p/p-0630/t/page/fm/0 I would also encourage you to check out the Act-On User Community as well. It's a great resource for users to share tips and tricks. https://community.act-on.com/home

VR

Verified Reviewer  
CSO  
E-Learning  
Used the software for: 6-12 months

### "Move On - Not Worthwhile"

June 7, 2022

2.0

Pros

customer success team was friendly feature set sounds useful

Cons

interface is abysmal functionality is limited product is slow and outdated

Alternatives considered

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

Reason for choosing Act-On

We made a mistake... should not have chosen.

Review Source

Russell K.  
HR Compliance Analyst  
Banking  
Used the software for: 2+ years

### "Act-On's strengths are it's customizability and robust features."

November 29, 2018

5.0

Great piece of marketing and survey software. Very powerful and can have multiple uses in almost any organization.

Pros

Act-On's back end really customizable and you're able to make your emails look exactly how you want. The landing pages you make are able to capture documents (like jpgs or PDFs) so participants can upload files making it really easy to download all the attachments along with their responses at once. I also appreciated the ability to schedule survey reminders to participants in advance and to cross check that with live results. This means that you could schedule a reminder to go out at 8AM tomorrow, but if someone completed the survey at 7:59AM, they wouldn't receive the reminder. Great feature.

Cons

It's very admin and training heavy. The software is not intuitive and you need to setup the pieces of the survey/email first (I.e landing pages, contact list, etc) before you start working on the actual survey or email.

Review Source

Response from Act-On Software

December 12, 2018

Hi Russell, Thanks for taking the time to post a review. It's great to hear about what you appreciate about Act-On and what we could improve upon. I encourage you to check out and leverage the Act-On User Community as a great resource for tips, tricks and troubleshooting. You can access it here: https://community.act-on.com/home Thanks again!

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