# Page 3 | Act-On Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 3 - Is Act-On the right Email Marketing solution for you? Explore 258 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/103468/Act-On/reviews

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Act-On

4.3 (258)

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Last updated March 13th, 2026

# Page 3 - Reviews of Act-On

## Showing most helpful reviews

Showing 51-75 of 258 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Marketing/Event Coordinator  
Wholesale  
Used the software for: 1-2 years

### "Satisfied with product"

September 14, 2018

4.0

I think Act-On is a great tool for marketing. I've been using it for the past year and a half and finally feel confident with it. It does take time to understand everything, but customer service and the free webinars have been a huge help.

Pros

Once you figure it out, it's a very simple tool to use and can be easily accessed.

Cons

The form set-up. I think the set-up is complicated & could use some tweaking. I don't like that you have to create a new form (when pulling the data) if you add anything new into the original form.

Review Source

Response from Act-On Software

September 21, 2018

Thanks for posting your review. I hope you'll check out the Act-On User Community...it's a great resource for best practices, tips, tricks and sharing your product suggestions. https://community.act-on.com/home Cheers!

VR

Verified Reviewer  
Marketing  
Warehousing  
Used the software for: 1-2 years

### "Act-On for small B2B business"

May 21, 2019

5.0

We needed a platform to help us segment and reach customers across many varied products lines, and this has helped. Adding in customer service analytics and social media mindshare, and we are pleased with what Act-On provides.

Pros

Ease of use is first and foremost. To create, segment and automate emails of value that will reach our varied customer base is key for us. The social media aspect of Act-On is also a valued feature that not only allows us to plan when our content is shared but what content hits at the right time. We don't use the scoring as much as most companies probably do, but our dive into behavioral analytics through Act-On is yielding great results as well.

Cons

Main dislike: More personalization for our sales force to view how their customers are responding. Dashboard is fine, for sure, but we'd love a better way for them to witness the contacts happening.

Review Source

Response from Act-On Software

May 22, 2019

Thanks for the great feedback. If you haven't already, check out the Act-On User Community for best practice sharing. You'll also find a recent on-demand webinar there about Act-On and Sales Enablement. https://community.act-on.com/home Cheers! Sarah

VR

Verified Reviewer  
Official Member  
Civic & Social Organization  
Used the software for: 2+ years

### "A repeat customer"

September 7, 2018

5.0

Act-On allows us to do some next level segmentation and marketing.

Pros

Act-On has been my go-to solution for the last 5 years. They may not be as well known as some, but they offer great value and a deep bench of functionality. Incredibly innovative too.

Cons

Customer service has gone through hiccups of late

Review Source

Response from Act-On Software

September 21, 2018

Thank you for your feedback. We appreciate it and love hearing from customers. Please check out the Act-On User Community for more resources. It's a great place to exchange best practices. https://community.act-on.com/home

VR

Verified Reviewer  
Owner - Director of All That Happens  
Marketing and Advertising  
Used the software for: 2+ years

### "All the features & exceptional service without overpaying"

January 8, 2019

5.0

I'm impressed overall with the Act-On team and I am a client advocate. I <3 AO!

Pros

I like that I am able to have all the functionality I require in a marketing automation tool without overpaying. It is important to me that I can use as much or as little of the software as I need. It's very robust and provides connectors and performance in outbound social and email, scoring, competitive insights, just like it's competitors but without paying for a Farrarri.

Cons

Sometimes I find that I don't understand the handling of cases/issues I bring forward and I get a little frustrated and don't end up with solutions. Sometimes, that's bcs I didn't see an email but I sometimes don't get closure and I wish there was better communication about that aspect.

Review Source

Response from Act-On Software

January 10, 2019

Thanks so much for posting a review. We love your enthusiasm and appreciate your feedback.!

Rob R.  
Marketing  
Market Research  
Used the software for: 6-12 months

### "Act-On Review"

August 24, 2021

4.0

I was pretty satisfied with the quality and number of potential leads.

Pros

I sued Act-On to find new leads and create a database for potential customers.

Cons

It needs daily updates that can take a long time before you can actually use it.

Review Source

Brian W.  
Marketing Director  
Airlines/Aviation  
Used the software for: 1-2 years

### "Good alternative for Pardot, but not as comprehensive"

March 12, 2019

4.0

Pros

Act-On is great for most tasks. I can create emails, forms, and drip campaigns with ease. It syncs really easily to Salesforce and I haven't seen a single issue with that yet.

Cons

It's not as comprehensive and contemporary as some platforms. The forms aren't dynamic, and the emails are in a modular form instead of an easier drag-and-drop format.

Review Source

Response from Act-On Software

March 14, 2019

Hi Brian, Thanks for taking the time to share a review on Act-On. We really appreciate your feedback. If you haven't done so already, I'd encourage you to check out the Act-On User Community for great tips, tricks and best practicing sharing. https://community.act-on.com/home Thanks! Sarah

Stephanie C.  
Marketing Specialist  
Research  
Used the software for: 6-12 months

### "I use this software regularly (almost every day) for work as a marketing specialist."

April 28, 2018

4.0

Pros

Building mailings is relatively straightforward. There are a decent amount of functions that allow us to customize our mailings in different ways based on content and branding for our various campaigns.

Cons

The sorting and filtering functions for sent mailings isn't very robust. The mailing builder is actually really quite finicky sometimes. Adding borders around image blocks causes extra white space around mailings. Also, buttons and other smaller elements render differently in the mailing builder than in Outlook, which is one of the primary email clients people use. Mailings end up looking less polished in Outlook.

Review Source

Response from Act-On Software

May 7, 2018

Hi Stephanie, Thanks for posting your review. We really appreciate your honest feedback and take it to heart. Best, Sarah

Richard A.  
CEO, Founder, General Counsel  
Retail  
Used the software for: 1-2 years

### "Fully Featured Marketing Automation Solution for Right User"

September 27, 2016

4.0

ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.

Pros

Great features Support

Cons

Price Contract length term

Review Source

VR

Verified Reviewer  
Digital Marketing Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "A 2nd tier product in the race of Marketing Automation"

September 6, 2018

4.0

In my experience with using Pardot, Marketo, Hubspot, and Act-On (email marketing only solutions such as MailChimp and Constant Contact as well...), Act-On is still playing catch-up with the bigger, more enterprise companies in terms of technical capabilities. Its support system is great, however.

Pros

Support team, the fact that Act-On is growing quickly

Cons

Inability to sort information on the platform itself, rigid reporting and display of data, certain key functions that should be given to everyone are add-ons, has no predictive, real-time adjustment, automated insights, multi-channel marketing funnel value analysis, etc. yet.

Review Source

Response from Act-On Software

September 11, 2018

Thanks for posting your review. We value your feedback and share it with the product team so that we can continue to improve Act-On to be the best it can be.

VR

Verified Reviewer  
Marketing Manager  
Translation and Localization  
Used the software for: 2+ years

### "Act-On review"

September 10, 2018

4.0

Pros

Act-On is a very good Marketing tool which has been very helpful in my emailing campaigns, creation of forms, polls, landing pages, lead generation, media library hosting, and integration with our CRM.

Cons

Sometimes the Customer support can be a bit slow. We have also found the tool stalls at times, though rarely.

Review Source

Response from Act-On Software

September 21, 2018

Thank you for your feedback. We love hearing from customers.

Dan S.  
Project Manager  
Computer Software  
Used the software for: 6-12 months

### "Quick to Learn, Easy to Use"

July 1, 2019

5.0

Overall, it's just been a good experience. I had to learn this software at the same time as a handful of others related to my new responsibilities, and this was definitely the easiest to pick up on.

Pros

It didn't take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple processes.

Cons

I didn't like the reporting at first, but, now that I better understand the information I being provided, it's better.

Review Source

Response from Act-On Software

July 3, 2019

Hi Dan, Thanks for being an Act-On enthusiast and posting a review! We love your feedback. Cheers, Sarah

Krystal M.  
Marketing Manager  
Wholesale  
Used the software for: 2+ years

### "Great value package"

September 11, 2018

4.0

Pros

A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.

Cons

Lacks ability to post to Instagram, and doesn't have the full functionality with Facebook.

Review Source

Response from Act-On Software

September 21, 2018

Hi Krystal. Thank you for posting your review and sharing your feedback. Love hearing that you get a lot of value from Act-On. Cheers!

VR

Verified Reviewer  
Consultant  
Management Consulting  
Used the software for: 1-2 years

### "I use Act-On to do marketing work for a consulting firm"

September 7, 2018

5.0

Overall it's been a great experience. I think I need more training.

Pros

The ease of use and clear structure of saving my files and documents

Cons

connectivity with my crm is difficult and i still dont think its working properly to be honest

Review Source

Response from Act-On Software

September 21, 2018

Thanks for posting your review. If you're interested in training, I'd recommend you check out our virtual and regional boot camps. Boot Camps are an awesome way to hone your Act-On skills and set you up for success. Check out the upcoming dates here: https://www.act-on.com/datasheet/act-on-university-new-user-boot-camp/

JG

Josh G.  
Account-Based Marketing Specialist  
Financial Services  
Used the software for: 1-2 years

### "Great tool starting out but has some minor flaws"

April 30, 2018

4.0

It's a great tool starting out but I think in the long-run you would need another option. If you're looking for a pretty simple, effective marketing automation platform that syncs with Salesforce easily and can do some pretty advanced things, this is a great option but may not be the best if you're looking to do advanced tactics.

Pros

\- The simplicity of the interface and overall product - Creating email programs is a nice drag and drop style - Pretty advanced options in creating a program - Salesforce sync is nice when building out lists. Being able to save syncing preferences is a great option that reduces time. - Don't have to know HTML or CSS to use - Nice Inbound section for SEO, paid ads, and website visits (if you're doing ABM you can see what companies are coming to your site).

Cons

\- The platform for us is really slow. We have a lot of emails going out and it can really slow down the entire platform, which can be frustrating. - Segmenting within a program not that great - Adding multiple IF branches almost break the entire platform. Clicking on one segment to change can take 10 seconds to load the drop-down menu. - The menu can get really confusing at times - Knowledge-base is nonexistent. I can never find any resource from Act-On that helps with problems I encounter. I have to email or call them every time. - Can't dive into reports (at least in my account). I can see an overall report but I can't dive into specific campaigns, lists or by time period.

Review Source

Response from Act-On Software

May 7, 2018

Hi Josh, Thanks for taking the time to post your review. We really appreciate your honest feedback and always strive to improve the product. Thanks again, Sarah

Kasey M.  
Marketing Strategist  
E-Learning  
Used the software for: 2+ years

### "Act-On Review"

September 10, 2018

4.0

Pros

The customer support, they are very quick to respond and follow-up.

Cons

The ease of use you could be improved. More tutorials on new features.

Review Source

Response from Act-On Software

September 21, 2018

Hi Kasey! Thanks for your review. I encourage you to check out Act-On's User Community for additional resources and best practice tips. You'll find it here: https://community.act-on.com/home

VR

Verified Reviewer  
Digital Marketing Manager  
Higher Education  
Used the software for: 2+ years

### "Best Marketing Automation for sales teams not using a CRM"

September 7, 2018

5.0

I am a big fan of Act-On and have implemented it for a variety of small to medium size companies.

Pros

I love the ease of use and the sales tools.

Cons

I would like to be able to have a seed list category, so my seeds don't keep opting out.

Review Source

Response from Act-On Software

September 21, 2018

Thanks for posting your review. We're so happy you're happy!

Brittany C.  
Director of Account Management  
Marketing and Advertising  
Used the software for: 1-2 years

### "Not the email platform for us"

August 28, 2019

3.0

Pros

It was easy to upload your email creative and get the campaign going.

Cons

The analytics were always somewhat "sketchy" for us. We use Google Analytics and Oribi, and our analytics never lined up, and when we would pass opens and clicks onto the the clients-- end users were saying the never heard of the company when they supposedly have opened and clicked on the email.

Review Source

VR

Verified Reviewer  
Teaching Assistant  
  
Used the software for: 1-2 years

### "Act-On Is A Great Tool For Marketing Attribution"

November 28, 2017

5.0

Act-On is perfect for businesses of all sizes and allows you to monitor website visitors and traffic!

Pros

To be able to tell where your potential leads and clients come from is a very helpful thing. Act-On gives me that ability!

Cons

It would be most helpful if Act-On could really provide a true attribution for where a website visitor came, especially related to Google searches.

Review Source

John C.  
Director of Marketing  
Consumer Goods  
Used the software for: 1-2 years

### "ActOn for Marketing"

September 7, 2018

4.0

It has been a solid tool for our marketing department. We have grown our business with it and would recommend it to small and mid-sized companies.

Pros

The ease of set, pushing forms to sales reps and email campaigns.

Cons

No NetSuite integration of value. This was disappointing and one of the reasons we bought it. No improvements have been made recently.

Review Source

Samuel L.  
Head Of Marketing  
Internet  
Used the software for: 1-2 years

### "Act-On Has Become A Beneficial Process For Our Sales & Marketing Teams"

November 16, 2017

5.0

We can consistently track visitors and create drip campaigns all from the same platform in a matter of minutes.

Pros

Act-On's ability to track customers that visit the website and what pages they subsequently visit afterwards.

Cons

It would be nice if Act-On would develop a system to track a visitor using an incognito window or private browser.

Review Source

Doug P.  
Director of Sales and Marketing  
Retail  
Used the software for: 6-12 months

### "Act-On is a great platform and partner in educating users on marketing automation best practices"

July 28, 2018

5.0

Pros

The most beneficial aspect of Act-On for my team and me is the ease in which you can create attractive templates for emails, landing pages and forms.

Cons

I do not have any major dislikes as far as the software platform is concerned. There have at times been minor issues, but support always does a great job quickly rectifying the situation.

Review Source

Response from Act-On Software

July 31, 2018

Hi Doug, Thanks so much for posting an Act-On review on Capterra. We love hearing from customers and appreciate you sharing your feedback. Happy Marketing! Sarah

EC

Emma C.  
Sales Executive  
Information Technology and Services  
Used the software for: 2+ years

### "Daily Act-On User"

February 12, 2019

5.0

It is an excellent tool to use whilst prospecting and almost provided you with 'warm' leads, especially when they return to your website and look at product details etc.

Pros

The only feature I use is to see who has been on our website. You are able to see who has been on your website and what links they have clicked on. Works really well when sending out speculative mails. You are able to see who actually looks at your mails and who has a genuine interest when they click further into links.

Cons

On occasions you can see someone has been on the website, but can't track down who (as no IP address present) I understand this may be security measures their end and there is no way of ever knowing. I have real issues linking ActOn with my Outlook mail.

Review Source

Response from Act-On Software

March 26, 2019

Thanks for the feedback, Emma!

VR

Verified Reviewer  
Project Coordinator  
Marketing and Advertising  
Used the software for: 6-12 months

### "Review from T. Currie"

January 8, 2019

4.0

I send out a lot of emails using Act-On. I also love the reports as we have to generate a lot of them to send to our clients.

Pros

User friendly, quick and convenient! I use it everyday and I enjoy how easy it is to use and also train others to use.

Cons

The customer service when you have a question/issue hasn't been the greatest.

Review Source

Response from Act-On Software

January 9, 2019

Thank you for taking the time to post a review. Another great resource for tips, tricks and best practices is the Act-On User Community. Check it out! https://community.act-on.com/home

AM

Amber M.  
Marketing Manager  
  
Used the software for: 6-12 months

### "clunky, mediocre, customer support is hit or miss and hard to get a hold of "

May 3, 2018

3.0

Pros

I like that I can build drip campaigns or send one-time emails. I also like using the send over time feature. I like the variety of options in how to customize email content.

Cons

The tool is clunky-not very user friendly. It takes too many clicks to get to the screen you want, whether it's changing a step in an automated program or checking email opens on a report. The reporting is very limited and makes my reporting process very manual because it doesn't provide what I need. Whenever I call customer service, there is at least a half an hour wait to get through. If I leave a voicemail, they do not call back. They email instead and provide very limited answers in the responses, so it takes multiple emails back and forth to get the information I need. The whole email process takes several days until my issue is resolved.

Review Source

Response from Act-On Software

May 7, 2018

Hi Amber, Thanks for your honest feedback. We appreciate it and take it to heart. I'm sorry you've had some frustrating experiences. I will be sure to let your Account Manager know so that we can address your concerns. Thanks, Sarah

VR

Verified Reviewer  
Marketing Manager  
Computer Software  
Used the software for: 2+ years

### "Easy to Use Marketing Automation Platform"

May 24, 2019

4.0

We've built all of our landing pages in Act-On, and every marketing emails is sent through the software.

Pros

Very easy to learn and use the platform. The drag-and-drop Landing Page and Email composers can your team productive with Act-On in no time.

Cons

The interface is a inconsistent (some modules have been updated more than others), and there are a few missing nice-to-have options (like the ability to add anchors to CTA buttons - this can be done but by manually adding a button with HTML).

Review Source

Response from Act-On Software

May 29, 2019

Thanks so much for sharing your feedback!

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