# Page 4 | Act-On Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Act-On the right Email Marketing solution for you? Explore 258 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/103468/Act-On/reviews --- Act-On 4.3 (258) [View alternatives](https://www.capterra.com/p/103468/Act-On/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of Act-On ## Showing most helpful reviews Showing 76-100 of 258 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AW Alfred W. CRM Manager Electrical/Electronic Manufacturing Used the software for: 1-2 years ### "If уоu wаnt tо hаvе а suссеssful busіnеss, уоu nееd Aсt-On" February 14, 2019 4.0 Pros I’m а рart оf а sаlеs аnd mаrkеtіng tеаm, аnd wе hіghlу аррrесіаtе thіs sоftwаrе. It hеlрs us соunt еvеrуоnе, whо vіsіts оur wеb раgе, іnсludіng sіgn-іn сustоmеrs аnd аnоnуmоus vіsіtоrs. Nоw wе саn еаsіlу sеt uр аutоmаtеd рrоgrаms, whісh mаkеs оur wоrkflоw sіmрlеr аnd smооthеr. Lаstlу, thе сustоmеr suрроrt іs tеrrіfіс. Cons Lіkе аnу рrоduсt, thіs оnе іs not реrfесt. Fоr іnstаnсе, уоu nееd tо gеt fаmіlіаr wіth thіs арр bеfоrе уоu dесіdе tо usе іt. Othеrwіsе, іt іs еаsу tо mаkе mіstаkеs аnd sеt uр wrоng аlgоrіthms. Yоu аlsо nееd tо mоnіtоr thіs арр rеgulаrlу, bесаusе sоmеtіmеs sеttіngs wіll аutоmаtісаllу сhаngе wіthоut рrореr nоtіfісаtіоn. Review Source VR Verified Reviewer Ceo Computer Software Used the software for: 2+ years ### "A good, but slightly old vendor" November 11, 2022 3.0 Pros This software is good, offer great functionality and its fairly priced. Cons The UI/UX is old, it seems like legacy software. Review Source VR Verified Reviewer Digital Marketing Executive Insurance Used the software for: 6-12 months ### "Dynamic AND user friendly - perfect!" November 26, 2019 4.0 Our team are really happy with the metrics and insights available through Act-On. Pros The best thing is that you can be extra specific when targeting customers. The interface and metrics are major plus points too. Cons The setting up process wasn't great to be honest. Although I'm told they have improved this massively. Review Source Response from Act-On Software December 3, 2019 Thanks so much for sharing your feedback and posting a review. We love hearing from customers! Cheers, Sarah GL Grace L. Director of marketing Computer Software Used the software for: 2+ years ### "Budget-friendly marketing automation that does what we need" March 20, 2018 5.0 We've worked with Act-on for more than three years and have appreciated what it accomplishes for us. Customer service has always been responsive, as well. If you can't necessarily affort one of the major players in the market, Act-on is a great alternative. Pros The automated programs make staying in touch with customers and prospects very easy. You can set up quite complicated programs that incorporate not only emails to the target audience but that also notify internal staff and other functions. Cons It's not as complete as some other systems. For instance, the website info you can get is not super detailed or useful. As well, connecting with a CRM that isn't already integrated is not a simple task. Review Source AS Abby S. Vice President Computer Software Used the software for: 2+ years ### "Act-On Worth The Marketing Dollars" October 3, 2017 4.0 Act-On is one of the best values for what you get in regards to marketing automation systems. It is worth the cost. Pros Act-On is an easy to use marketing automation platform. I've used Marketo in the past, and Act-On was much simpler and user friendly. Over the last 2 to 3 years they've enhanced the look and feel of the product only for the better. But perhaps the portion of Act-On that I like the most is the support. They offer top tier support. It actually might be some of the best support I've had for a SaaS offering. Cons I do wish they had a few more options around landing pages. Unfortunately, HubSpot blows them out of the water on this feature. Review Source FK Faisal K. Marketing Director Financial Services Used the software for: 2+ years ### "The Best Marketing Automation Tool" June 28, 2018 5.0 Highly recommended, this is the second company in which i have worked for and implemented Act-On. This is my go to marketing automation tool. Pros I have used and reviewed many tools, but i will say Act-On is my favorite. Easy to use, and the best customer service of any of it's competitors. Cons The email builder works great but does not live up to my requirements. I wish you could get more advanced with designs. Review Source Response from Act-On Software July 23, 2018 Hi Faisal, Thanks so much for posting your review. We are thrilled that you are happy and having a positive experience with Act-On. I would encourage you to check out the Act-On user community at https://community.act-on.com/ It's a great place to share your product requests and suggestions and learn from other marketers. VR Verified Reviewer Email Automation Manager Computer Software Used the software for: 2+ years ### "Automation at it's finest" January 9, 2019 4.0 Overall, I love Act-On for its easy to use automation and form creation. It's priced well and easy to sync with Salesforce. Pros Act-On is very easy to set up automation campaigns. The sync between Act-On and Salesforce is flawless. The email drag and drop builder works great and is very custom once you get used to it. Forms are very easy to create and implement. Cons Listing is horrible. You can't search the entire database for an individual user. You have to know what list they are in and perform the search within the list. Sometimes the server can be buggy. Review Source Response from Act-On Software January 12, 2019 Thanks for taking the time to post a review. We value your feedback. Check out the Act-On User Community. It's a great resource for best practices, tips, tricks and is a good place to make product suggestions. You'll find it here: https://community.act-on.com/home Angie J A. Microsoft Channel Manager Information Technology and Services Used the software for: 2+ years ### "Love the Tool" September 10, 2018 5.0 The product just keeps getting better and better. Pros The Customer Service Team goes above and beyond. Cons There is an expression, "you don't know what you don't know." Act-On has been a great service for my clients for different reasons, but there is nothing that Act-On hasn't been able to solve for my clients. So nothing comes to mind. Review Source Response from Act-On Software September 21, 2018 Thanks for the great review, Angie! We love hearing that you're an Act-On enthusiast! TM Terri M. marketing manager Information Technology and Services Used the software for: 2+ years ### "ActOn rocks" May 21, 2019 4.0 as our Marketing automation platform we use ActOn daily for lead gen email campaign send, as well as client communications. Pros Ease of use from start to finish- fairly intuitive software so it is easy to train new folks on, too! Cons the layout has some glitches every once & a while- looks one way in review pane & then totally different in the test send. Review Source Response from Act-On Software May 22, 2019 Hi Terri, We think YOU rock! Thanks so much for posting a review for Act-On. We value and appreciate your feedback. Cheers! Sarah Freya D. Content Marketing Manager Computer Software Used the software for: Less than 6 months ### "Organized marketing activities" July 22, 2022 4.0 Pros Act-On provides a clear user interface and easy way to manage email marketing campaigns. We could easily import lists into the platform and trace existing contacts' journeys. Cons The design is a bit flat and the interactivity a bit lacking. Review Source FT Fergus T. Partner Management Consulting Used the software for: 1-2 years ### "BEWARE of their non-cancelable contracts!" March 7, 2017 1.0 AVOID these guys at all cost. The ux is poor and you'll need a dedicated in house resource to learn and operate a sub-optimal system. Pros Sales team will be all over you prior to signing. That should have been a sign to run. Truly a poor and deceitful software company Cons Read the contract carefully. They include an auto-renewal clause that is non-cancelable. They will not notify you at all when the contract renewal is coming up and automatically lock you into a full year which they won't let you cancel. As a small business testing out systems this is horrible. They should at least notify customers of upcoming renewals. We had stopped using the software as months before and forgot about it until we starting seeing $ charges to the company. When we tried to cancel they refused and sent the account to a collection agency...well done Act-on. Any world class software company doesn't try to trick clients into sticking with them. Provide a valuable service and clients will gladly stick with you.....when Adobe, Microsoft, and Google all allow you to adjust subscriptions and drop subscriptions to services not being used at any time. Review Source VR Verified Reviewer Sales & Marketing Event Manager Computer Software Used the software for: 2+ years ### "The Perfect Connection" September 7, 2018 5.0 As a user and a vendor partner we value our relationship with Act-On. Act-On never fails to deliver by providing the best services and tools to keep up with the ever growing tech industry. Pros The best part about the tool is how it perfectly it integrates with our Tour de Force CRM system. Cons There are additional functionality that we would like to see be included in the software, but overall they are very good with staying up to date with latest technology trends. Review Source Response from Act-On Software September 21, 2018 Thanks so much for your review. We value customer feedback and appreciate your suggestions. If you haven't already, I'd encourage you to check out the Act-On User Community at https://community.act-on.com/ideation-home It's a great place to exchange best practices with other Act-On users and suggest product feature enhancements. Thanks! MD Michael D. Marketing Manager Real Estate Used the software for: 2+ years ### "Act-On Review" May 21, 2019 5.0 Pros The ease of reporting and how well it integrates with Salesforce Cons the customer service can take a while to resolve an issue Review Source Response from Act-On Software May 22, 2019 Hi Michael, Thanks so much for posting a review for Act-On. We really appreciate your feedback. We've recently added chat support as an additional channel for help. Initial feedback has been very positive. Check it out... https://university.act-on.com/Your\_Account/Act-On\_Support/Contacting\_Act-On\_Support Cheers! Sarah JR Jessica R. Marketing Spcialist Hospitality Used the software for: 1-2 years ### "Easy to use " September 13, 2018 5.0 Everyone I have spoken to from account manger, tech support and engineers for trouble shooting any problem that we have have been really helpful. They have always figured out a way to fix the problem especially with our really complex list that we have. Pros Act-On is easy to use especially if you know a bit of html knowledge. When designing you can even go into the code and alter it a bit if you know any html. The designs come out nice and clean and you can always work around any issues that comes up. Cons When designing emails and your using tables and have the image set to the max pixel you have to alter the code for it to display on mobile devices. Review Source Response from Act-On Software September 21, 2018 Thanks for your review, Jessica! So glad you're finding value in Act-On and that you've found our team has been friendly and helpful. Happy marketing! VR Verified Reviewer Marketing Associate Marketing and Advertising Used the software for: 1-2 years ### "Solid marketing automation platform" November 26, 2018 5.0 Pros Act-On is a fairly straightforward MAP and is a strong competitor to some of the bigger names in marketing automation. The platforms has some strong segmentation abilities and offers a lot of integrations with other tools. Cons Great platform, but may be best for smaller to mid-sized companies depending on your use case. Nevertheless, lots of great features to take your marketing programs to the next level. Review Source Response from Act-On Software November 29, 2018 Thank you for your feedback! We really appreciate you taking the time to post a review. VR Verified Reviewer Client Development Manager Broadcast Media Used the software for: 2+ years ### "Excellent service without needed to hire more staff" April 9, 2019 5.0 Excellent customer service, fantastic training program, continued support Pros Ease of use, integration into company process, no need to hire more staff to manage the program Cons Not as many integrations as available as other platforms, but not necessarily holding us back. Review Source Response from Act-On Software April 12, 2019 Thanks so much for the great feedback! We love hearing from customers and appreciate that you took the time to post a review. Cheers! JD Justin D. Sales Associate Computer Software Used the software for: 1-2 years ### "A Decent Marketing Automation Tool" November 7, 2017 4.0 Pros You can do a lot with Act-On, so long as you know how to use it. It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages. Cons Act-On gets the job done on marketing automation, but it's not pretty or easy to navigate. Its UI looks like it dates back to the early 2000's. It is very cluttered and disorganized. Although there are a lot of features, they are a pain to find and implement smoothly together. It is difficult to manage data inside of it. Review Source Cameron E. Marketing Operations Manager Computer Software Used the software for: Less than 6 months ### "Not a real great product. Hard to use and manage. Go with HubSpot and save yourself the hassle!" March 7, 2018 2.0 Not a great product. My advice - go with a system that has more tools and better interface. Hard to use and do anything with this. Pros I used this software for a little while in my past company. If you want a bare bones system that will work for emails and some automation, I guess this product will work for you. Cons Interface is super old and dated. Functionality is very limited and not up to par compared to more competent products like HubSpot or Marketo. It may be cheaper, but you could do much better springing for a basic version of HubSpot or another software. Save Act-On for those who use Windows 95 and are used to the dated look. Review Source AP Alec P. Project Coordinator Building Materials Used the software for: 6-12 months ### "Good in theory, however too unstable " October 3, 2017 3.0 It provides numerous ways of tracking repeat customers and sorting through leads to help me contact the people most likely to purchase. Pros Act-on is a great software to use in order to gather an account's history with the company. I'm able to access form submissions, browsing history as well as customer preferences, and set up alerts any time a customer returns. The functionality of Act-on makes it one of my most used pieces of software in my day-to-day work and I'd be extremely less effective without it. Cons Long story short, Act-on doesn't always like to work. almost daily there seems to be some sort of hiccup and I (and others in my company) are unable to use it. It seems that countless requests to customer support don't help either. Act-on would be almost perfect, however its support and stability make it more of a headache than it should be. Review Source VR Verified Reviewer Founder and CEO Used the software for: 1-2 years ### "Perfect for Small Teams and Budgets with Big Functionality " December 21, 2017 5.0 Pros Offers many of the features of more expensive marketing suite at budget friendly pricing. Easy to use for almost anyone on your team, easy to assign tasks. Cons Nothing significant stands out as a con, ability to measure integrated campaigns without too many bells and whistles. The downfall of many Marketing Automation for a smaller marketing team is that they require a whole headcount just to generate actionable reporting. Review Source CD Constant D. Marketing Specialist Marketing and Advertising Used the software for: Less than 6 months ### "surprised (not a good way)" January 14, 2019 4.0 Let met take an example. You want to create a decent marketing automation campaign. For this, you need to create landing pages but first, landing pages templates. oh, I want forms in it so lets create some forms templates to create a form for this landing page template. You do your landing page etc.. and you need to change something in the form. You must go to forms, edit the form to modify it in the templates..... Why not on the go actions ? this would make so much less clicks and back and forth actions... The preview mode for the landing pages is not very a preview mode because you can't really preview all things (like hoovering colors changing on a button, actions on buttons etc) so what is the point ? Maybe I don't really understand your way of thinking but the tool seems to be made by programmers who are not really into User Experience and User Friendly stuffs. This is maybe a bit too critical but this is my honest review of a intense user. Pros We like the fact that is it powerfull and we have so much possibility with it Cons BUT the way to get things done is not very straight foreward. for example, you don't have any customer support - just deal with the manual and the community (this business model is used by sub brand of big brands), the fact that it is not very user friendly (no possibility to edit pictures directly in the landing pages / emails..). Review Source TJ Tom J. Used the software for: ### "" November 1, 2013 4.5 We specifically communicate with the C-Suite and particularly with the CEO or President of our clients. It's a relationship-selling process and a one-to-one marketing environment with the most difficult demographics imaginable. We needed a marketing automation platform to track visits to our website from various sources: print campaigns, event follow-up, quarterly articles, etc. Before Act-On we had no software solution. We have an enterprise account. The implementation was extremely easy, and integration with salesforce was not too complicated or messy. We had a lot of data scrubbing to do on our end before things were working correctly. It took about 30 days and Act-On was really helpful. Act-On is very easy to use; it only took us a few days after our initial conference call with the support/training group to send out our first campaign. Customer support is very responsive and thorough. I was having difficulty getting one particular form to do what I wanted it to do, but after a quick chat with our support representative (we have our own dedicated account executive and support person) I was creating landing pages left and right. We can see results in near-real-time! (just hit the refresh button and wala!) It's great to have reports that track everything that our executives can understand and show where marketing is making an impact. It's very difficult to tie in marketing to sales a lot of the time, but we can show where a specific individual landed on our site after a campaign or email, and see what their behavior is. After seeing the pages they landed on, we can issue a request for a follow-up call and direct the sales team to what topics might be of interest to the prospect. Review Source MD Michael D. Freelance Writer Writing and Editing Used the software for: 2+ years ### "I'm happy with the product" July 16, 2019 4.0 Overall, Act-On worked well for what we wanted. It allowed us to create campaigns, landing pages, emails, etc. and generate and track leads. I would use Act-On again if I need it in the future. Pros I used this software while working for a marketing company, and Act-On was great at allowing us to generate and track leads. Lead generation was one of our clients' major needs, and Act-On worked very well when it came to that. Cons We chose to design our own emails rather than use the email creator Act-On had. We just didn't like that feature very much. Review Source Response from Act-On Software July 22, 2019 Hi Michael, Thanks so much for sharing your feedback and posting a review. We really appreciate it! Cheers, Sarah VR Verified Reviewer Marketer Translation and Localization Used the software for: 6-12 months ### "Not user friendly but useful for marketers" September 21, 2018 3.0 Pros You can create landing pages, forms and personalized marketing processes, etc. Cons Usability is very bad, and support is not very helpful when things are malfunctioning. Review Source VR Verified Reviewer Senior Demand Generation Lead Computer Software Used the software for: 2+ years ### "High functionality but not intuitive to use" November 19, 2018 5.0 Pros You can do quite a lot with Act-on, although it does not have as much functionality as Marketo it is more affordable. Cons The interface is not very intuitive or free-flowing. Integration with Salesforce.com could be better Review Source Similar Products Featured