# Page 7 | Act-On Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 7 - Is Act-On the right Email Marketing solution for you? Explore 258 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/103468/Act-On/reviews

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Act-On

4.3 (258)

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Last updated March 13th, 2026

# Page 7 - Reviews of Act-On

## Showing most helpful reviews

Showing 151-175 of 258 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

RB

Rex B.  
Marketing Assistant  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Expensive, worth it?"

March 30, 2024

4.0

Pros

Provides valuable insights through data enabling for both inbound and outbound marketing creating an alignment between sales and data.

Cons

The price is high compared to competitors.

Review Source

VR

Verified Reviewer  
Marketing/ Communications employee  
Automotive  
Used the software for: Less than 6 months

### "Great marketing automation tool"

May 21, 2019

4.0

Pros

I like how easy it is to send different types of e-mails to different recipients. It's also great for tracking my e-mail recipients' behavior.

Cons

I am not using it for a very long time, so I haven't come across any cons.

Review Source

Response from Act-On Software

May 22, 2019

Thank you for your feedback. We love hearing from customers. If you haven't already, I would encourage you to check out the Act-On User Community for additional resources and best practice sharing. https://community.act-on.com/home Cheers! Sarah

JA

Josh A.  
  
  
Used the software for:

### ""

November 1, 2013

5.0

Spitfire Marketing + Creative, Inc. is an Inbound Certified full service marketing agency with a strong focus on digital. We provide our customers with everything from basic branding to full strategy and event planning. We're small, scrappy, and love partnering with our clients to help them achieve their goals. We have been using Act-On for a little over a year and have tested it against various other cloud-based solutions. Act-On stands head and shoulders above its competitors as far as ease of use, functionality, and customer service. While some aspects are a little cumbersome to learn, the customer service team is more than willing to help decrease the learning curve. Implementation and getting started were a piece of cake, especially since we dealt directly with Act-On, and not a third party vendor. We use the full suite with the Inbound add-on, and love the depth of offerings within the suite. E-Mail marketing, landing pages, and analytic tools are all very easy to set-up, use, and share with clients.

Review Source

SM

Sam M.  
CIO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Burning your money on a fireplace will feel better"

November 11, 2016

1.0

Their very "robust" product is a legacy system probably older than DOS. Everything is clunky, various steps to accomplish simple tasks, landing pages that are nearly impossible to customize, integrations to 3rd parties are limited to a few. I accomplished the same results with Unbounce.com, MailChimp, Zappier and any CRM even a spreadsheet will be more useful than the crap they have - all for less. If you really want something good try Hubspot but merely $$$ more you get a real working solution. Trying to get out of the contract since we could not make use of their useless system, got is into collection and we had to pay the entire contract.

Pros

Customer service picks up on the first ring... but then the problems and bugs are labeled "features". How can the inability to customize the look and feel of a form be considered a feature?

Cons

All of it Lengthy contracts impossible to get rid of Cannot customize forms Cannot edit automation flows easily CRM is as old as DOS Cannot integrate with the rest of the world Expensive Not worth a penny

Review Source

KD

Kate D.  
Graphic Designer  
Machinery  
Used the software for: 2+ years

### "ActOn for email marketing!"

September 27, 2018

5.0

We can easily email and manage our marketing campaigns to a large email database.

Pros

The ease of use and drag and drop features in the email templates.

Cons

The automatic role-based email address suppression.

Review Source

Response from Act-On Software

October 2, 2018

Thanks so much for posting your feedback, Kate! We're delighted that you're an Act-On enthusiast!

AA

Amanda A.  
Marketing Coordinator  
Accounting  
Used the software for: 1-2 years

### "A great product! "

March 17, 2015

5.0

Pros

Act-On is very easy to use and has functionalities our firm was in need of. Instead of having to juggle multiple products that don't integrate, we can use this one simple product to take care of all our marketing needs. Also, Act-On integrates with our CRM system allowing us to track and synchronize everything so easily!

Cons

Although Act-On lets you be as creative as you would like, sometimes putting together email templates can be complicated.

Review Source

AK

Andrew K.  
Senior Program Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "Easy to use, but not our top choice"

March 9, 2021

4.0

Act-On worked well for us but as we've grown we are getting closer to considering a more feature-rich alternative solution.

Pros

Act-On was easy to implement and move into production, and the level of resources required for ongoing maintenance hasn't been bad at all.

Cons

We had some success with Act-On but overall we've done better with alternative solutions when we've compared them head-to-head.

Review Source

CW

Chris W.  
Sales Manager  
  
Used the software for: 1-2 years

### "Mixed bag for Marketing"

February 12, 2018

3.0

Pros

I like the platform. Pricing is reasonable. For first timers it is very easy to start your email campaigns and marketing efforts and train others. But at the same time there will be a learning curve when you dive deeper into this software. Customer Service very helpful. They have helped my business grow.

Cons

The contract has an auto-renewal with no reminders. Notate when your renewal date is coming up to avoid any surprises.

Review Source

CS

Carrie S.  
  
Electrical/Electronic Manufacturing  
Used the software for:

### "Act-On helps our B2B company get things done"

January 14, 2014

5.0

Pros

The ease of use is one of my favorite attributes of Act-On. They make it so easy to find information and provide tons of ways to use the information. Integrating it with our CRM was unbelievably easy and added a whole other dimension of information available to help tailor our marketing efforts. It's also an added bonus that they are always improving their product based on their customer's feedback. The team at Act-On are all so helpful. They're friendly, and they do everything they can to assist you and make you successful with the platform.

Cons

Some of the form/landing page/email creation can be tricky if you want to dig deeper into customizing your pieces and you don't have a solid knowledge of HTML.

Review Source

EB

Ericka B.  
Benefits Advisor  
Insurance  
Used the software for: Less than 6 months

### "Good tool for small businesses and entry level entrepreneurs "

June 23, 2018

3.0

Pros

It's user friendly, has a nice design, and serves the basic purpose of helping you stay in touch with your customers and build a marketing plan for your brand

Cons

There are just stronger programs out there that can make reaching a bigger audience easier, but if you're a beginner or a small business, this platform is great.

Review Source

KW

Katie W.  
  
Management Consulting  
Used the software for: 1-2 years

### "Love Act-On "

March 3, 2015

5.0

Pros

I like the ease of use. We were able to implement Act-On without much involvement from IT. It's user-friendly and feature rich. I also really love all the data that we can generate after each campaign.

Cons

As with any new software, there's a learning curve. Thankfully, Act-On is there to support you during this learning curve phase.

Review Source

FA

Faith A.  
  
Marketing and Advertising  
Used the software for: 6-12 months

### "Act-On, a good alternative"

February 24, 2015

3.0

Pros

Act-On is a great tool to use if you have a small database and limited budget. I love that updates happen once every two weeks, and the user interface is pretty friendly.

Cons

I think the functionality of the tool is below some of the competing vendors that exist out there. We tried migrating some accounts to this tool as a cost effective solution and found we weren't able to do everything we wanted like our old tool. Marketing Automation pieces could definitely use some improvement.

Review Source

Alisa C.  
Web Developer  
Internet  
Used the software for: Less than 6 months

### "For marketing automation, this is what you need!"

June 7, 2017

4.0

Contact organization and marketing targeting.

Pros

This site/software is really intuitive and easy-to-use, even for the beginner. We can manage subscribers, sort into lists, and target our marketing easily to the right people.

Review Source

TA

Tim A.  
  
Marketing and Advertising  
Used the software for:

### "Solid Marketing Automation platform "

November 23, 2014

4.0

Pros

Act-On offers a lot of value for the price. They are certainly not the top platform as far as features and functionality, but they offer a great bang for the buck and continue to improve the platform. For many small and mid-size businesses and those new to marketing automation, Act-On is a great first step into the software, and you can also grow with it as well. Also, the pricing, training, etc. are very easy to get started.

Cons

I've had some email deliverability woes and feel that they have been slow to improve their landing page/form functionality. They recently released a responsive editor for emails, which is long overdue.

Review Source

FK

Faisal K.  
  
Management Consulting  
Used the software for: 1-2 years

### "A must have tool for anyone in Marketing"

March 4, 2015

5.0

Pros

What I like best is having a wide variety of useful information easily accessible in a single software product. Website tracking, email campaign tracking, tracking assets, tracking social media, and more are always just a click away.

Cons

The overall look of the interface. I think it needs a facelift to look more modern.

Review Source

mR

miguel R.  
owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "great easy to use UI"

September 13, 2018

5.0

Pros

easy to use user interface, very good friendly support staff

Cons

nothing, the best I have used to date, have a hard time finding something to criticize, but support did lag a few times

Review Source

Response from Act-On Software

September 21, 2018

Hi Miguel. Thank you for being an Act-On customer and enthusiast. We love hearing your feedback and appreciate you posting a review. Happy Marketing from our team to yours!

MB

Michelle B.  
  
Computer Software  
Used the software for:

### "Act-On is a powerful yet easy to use marketing automation platform"

March 27, 2014

5.0

Pros

Act-On makes it very easy to manage multiple integrated marketing programs, with built-in testing and reporting capabilities that allow us to easily identify what is working and what can improve. The platform is feature-rich and is always improving, which our team feels is a tremendous value, given the affordable price point. Act-On compares well to much more expensive competitive solutions and allows us to achieve great results with a very small team.

Cons

The landing page builder could be more robust, and it would be nice to have more pre-designed templates to choose from for emails, forms, and landing pages.

Review Source

TD

Tim D.  
Media Manager  
Retail  
Used the software for: 6-12 months

### "Aven Tools Act-On Review "

August 3, 2018

5.0

Act-On has become a great tool for us to acquire industry-specific contacts, allowing us to tailor our marketing.

Pros

I like the ease of the design tools. The templates are easy to customize, and it is simple to create an original design as well.

Cons

I wish the different apps were more uniform with each other, but that doesn't effect the functionality.

Review Source

Response from Act-On Software

August 8, 2018

Hi Tim, Thanks so much for posting your review. We value your feedback and love hearing from customers. Best, Sarah

DM

Deb M.  
CMO  
Medical Practice  
Used the software for: 6-12 months

### "After being a loyal Hubspot user, I switched to Act-On. Huge mistake."

September 7, 2016

1.0

Pros

I liked what they described the product to be during the sales process.

Cons

Nothing they described during the sales process materialized. I have heard the phrase "Hmm, weird" many, many times in response to questions or concerns with the product. We have a huge number of undelivered emails without explanation. Saved emails disappear. Salesforce integration is clunky and unreliable. Tech support is hard to access. Cannot wait to go back to another tool.

Review Source

NT

Nikki T.  
  
Logistics and Supply Chain  
Used the software for:

### "Very comprehensive marketing automation tool for a great price"

November 12, 2014

4.5

Pros

The support was next to none! I had one dedicated person from Act-On that was highly accessible and worked with me to put together nurturing programs. I watched demos of quite a few tools that looked very complicated, but Act-On was very easy to learn and use. The web traffic reports were an extra plus, where you would normally need to purchase another program, Act-On has great website analytics.

Cons

The only thing I don't like is there is not a direct integration with the CRM my company uses, Oracle CRM on Demand. This is making it difficult to move leads from Act-On to the CRM and back again.

Review Source

BGM

Benson Gale M.  
Research and Lead Building Specialist  
Internet  
Used the software for:

### "null"

July 11, 2018

5.0

Review Source

SC

Summer C.  
Director of Marketing  
Computer Software  
Used the software for: 6-12 months

### "Very happy with marketing automation selection. "

April 7, 2015

4.5

Pros

The vendor is by far one of the best I have ever worked with. They have spent hours with us on any issue that has come up, and truly been a resource during implementation. The product is excellent and the product management team listens to feedback to adjust and enhance Act-On.

Cons

There were a few kinks in rollouts for upgrades to the software but that was nearly 8 months ago and their process is much more streamlined.

Review Source

AC

Amanda C.  
Digital Project Specialist  
  
Used the software for:

### "Love the support and continual improvements"

September 15, 2014

5.0

Overall, using Act-On has been a good experience because of their support program and continual improvements. Whenever I run into problems, the customer service or the representative assigned to my organization, are able to help me answer any questions, and also suggest more effective and efficient ways of doing things. I have also found that they are always open to suggestions for improvements, and they work as quickly as they can to improve the user experience. There have been a couple different times that I have suggested changes that Act-On has taken into consideration when making updates to their software. I think openness to listen to their users is what makes Act-On a friendly, usable, and successful software.

Review Source

LS

Liz S.  
Marketing Manager  
Food & Beverages  
Used the software for: I used a free trial

### "B2B Company Looking for Marketing Automation Software"

June 6, 2017

4.0

during our trail the team was responsive. In the end the ability to capture Google Analytics from our marketing automation activities steered us towards another solution

Pros

the software was fairly intuitive, easy to understand/navigate. I really liked the dashboard and quick navigation links

Cons

the landing pages and email created in the software could not be linked to our company's Google Analytics page

Review Source

EC

Elizabeth C.  
  
  
Used the software for:

### "Easy to Use and Scalable for any Organization!"

May 14, 2014

5.0

I have been an Act-on customer for over 2 years now and am extremely satisfied with the product and service. Act-on has really allowed us to further our marketing strategies and get a better ROI on our marketing activities. My favorite features are the reporting capabilities, the website visitor tracking and the forms. We have also integrated Act-on with our Microsoft CRM, which has made maintaining our database much easier and more efficient. The customer service/support received for this product is also great. I get immediate calls/emails back from my service rep or tech support. And the engineering team really listens to customer feedback and uses it to better the product.

Review Source

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