# Page 8 | Act-On Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is Act-On the right Email Marketing solution for you? Explore 258 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/103468/Act-On/reviews --- Act-On 4.3 (258) [View alternatives](https://www.capterra.com/p/103468/Act-On/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 8 - Reviews of Act-On ## Showing most helpful reviews Showing 176-200 of 258 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CP Carter P. SVP Sales, Marketing, and Operations Used the software for: ### "Marketing Automation score" July 30, 2014 5.0 We started using Act-On more than 4 years ago and it has been a fantastic tool to help us grow our business! The system is easy to use, very intuitive, and was up and running in less than 48 hours. Whenever we had questions they were answered in a timely manner and if the feature we wanted didn't exist they put it on the development roadmap and within a quarter or two we had the new functionality. Highly recommend this powerful platform. Review Source Kiki B. Owner/President Events Services Used the software for: Less than 6 months ### "Act-On Review" September 13, 2018 4.0 Pros It's pretty basic. Cons Not a very simple UI. Also lacks editing features. Review Source KJ Kait J. Field Marketing Manager Used the software for: ### "Act-On is Perfect MA Tool for Mid-Sized Businesses" June 24, 2014 4.0 We switched to Act-On about 6 months ago; previously we had used Eloqua. We found, however, that Eloqua was a bit too robust for our needs. Our marketing department is 3 people, and Eloqua just took too much time to manage. There was definitely a learning curve when we initially switched, but our CSM was great, and the bi-weekly meetings really helped us get the pieces put together. Our sales team loves Act-On, and how much control they have over what they see, and we in marketing love the intuitive interface and the ease of setting up nurturing campaigns. We now have 4 long-term nurturing programs in place, and we're working on 5-6 more - more than we've ever had before! Review Source VR Verified Reviewer VP, Communications and Public Relations Marketing and Advertising Used the software for: 1-2 years ### "Too Easy for Excuses" May 21, 2019 5.0 I've used Act-On across two companies I've worked for and am OBSESSED! Pros Act-On works as you expect. Every. Single. Time. Cons The automated programs often confuse me and I have to call Customer Support to confirm I've set up my program correctly. Review Source Response from Act-On Software May 22, 2019 Thanks so much for your awesome feedback! We love hearing from customers and are thrilled that you are happy! Cheers, Sarah AH Andrea H. Used the software for: 1-2 years ### "null" November 10, 2016 4.0 Review Source LE Lynn E. Marketing Manager Computer Software Used the software for: 1-2 years ### "Excellent software, excellent support" April 20, 2015 4.5 Pros Act-On is super intuitive to use, and any time that I do have questions, their support team has been really quick to respond and helpful. Cons I wish there were more flexibility with the reporting. Review Source ML Michele L. Product Development Coordinator Philanthropy Used the software for: 2+ years ### "Good Marketing Automation System for Associations" August 1, 2018 4.0 Pros Great way to track what members are accessing and viewing through analytics from email campaigns and landing pages. Cons When connecting landing pages to websites, the navigation from the landing page back to the website is tricky to manage. Sometimes lose users because they don't find an easy way to get back to original website pages. Review Source MJ Mark J. Electrical/Electronic Manufacturing Used the software for: ### "Act-On - an easy to use service with exceptional support" January 14, 2015 4.5 Pros Act-On is extremely easy to use and starts providing working data immediately. Act-On has a quality product with a friendly UI and wonderful support when the occasional question comes up. Cons A good addition would be the integration of a survey platform for more robust reporting. Act-On supports building forms and landing pages, but some little details could be improved on in this respect. Otherwise, it is a great platform that seems to support all of our needs now and into the future. Review Source TC Thomas C. Marketing Manager Used the software for: ### "A good automated marketing platform for small businesses" March 26, 2014 4.0 Act-On was implemented within our marketing division and made a real difference. We are small to mid-size software company with a 5 person marketing division. We deal with lists totaling in the 8-12k range and multiple online assets to utilize. The Act-On software helped us develop and execute multiple email campaigns at the same time and create different looks for each one while keeping all materials and data under one umbrella. It also helped track visitors to our site and create and implement a lead scoring system for leads. Our closed leads rose over 17% after just 4 months. Highly recommend giving Act-On a try. Review Source IN Ian N. Email Marketing Used the software for: ### "Among the Best Marketing Automation Platforms" September 21, 2014 5.0 Have used other platforms, and Act-On is fantastic. Recently switched my new company to Act-On from Pardot, and we've been very happy with the results. My favorite piece is the email marketing (including their fantastic A/B testing), and their automated programs. Integrates extremely well with Salesforce. Only thing I can ding them on is their landing page editing capabilities, but I've heard they may have something new coming in this area (although their landing page testing is good). Really love the platform, and most of all, their customer service & support is second to none. Highly recommend them! Review Source EM Emily M. Email Marketing Specialist Pharmaceuticals Used the software for: 6-12 months ### "Great for scaling business" March 19, 2018 5.0 Pros Helped us to scale our business, great for setting up marketing automation programs, doesn't require a lot of developer support Cons The product had an auto-renwal clause that our legal team wanted removed from the contract but they were not willing to budge on that. Review Source CN Corey N. Director, Business Development Marketing and Advertising Used the software for: ### "Best in class marketing automation" October 5, 2016 5.0 As an agency partner, we are completely satisfied with every aspect of Act-On as a platform and as a company. The tool itself provides top-notch functionality in website and CRM integration, list segmentation, email composition, and automation setup. Having used and evaluated around a dozen tools, I can safely say this is the best I've seen. Customer Service and Partner Sales Support go above and beyond to provide you with what you need. We have migrated many of our clients to Act-On and it has been a smooth transition in all cases. Highly recommended. Review Source CB Chad B. Computer Software Used the software for: ### "Act-On is easy to use marketing automation software!" November 20, 2014 5.0 Pros Act-On delivers software as it should be - as a service. So many companies require you to hire multiple administrators and jump through hoops to implement an extremely complex system. With Act-On, they are so confident in their solution, they'll even sell it on a month-to-month basis. Ask the other companies to buy month-to-month; good luck! Cons It is just an amazing product. I would highly recommend Act-On. Review Source GP Greg P. Used the software for: ### "" October 31, 2013 5.0 Like most businesses, we are always looking for ways to do more with less. After using two different marketing email services in 2010, we began evaluating more robust marketing automation systems. We tested three options and decided that Act-On offered the best value. Their support and implementation services were better than I was expecting. Act-On was extremely proactive in their handholding. We implemented in early 2012 and were benefitting from the system almost immediately. I couldn't be happier. Review Source DT DK T. VP of Information Technology Non-Profit Organization Management Used the software for: 6-12 months ### "Ease of use product " September 13, 2018 4.0 Help marketing users to create professional emails to our clients Pros Ease of use and create professional works for the company. Cons Ability for the API Integrations with other software. Review Source Response from Act-On Software September 21, 2018 Hi DK, Great to hear you find Act-On easy to use! Thanks for posting your review. Cheers! BC Brittney C. Marketing Assistant Publishing Used the software for: 6-12 months ### "null" July 20, 2018 4.0 Review Source JG Joe G. Computer Software Used the software for: ### "A great all-in-one online marketing tool at an affordable price" June 9, 2014 4.5 Pros The Act-On interface is remarkably easy to use, but what stands out to me is the quality of your interactions with the Act-On employees. Our customer success manager goes out of his way to help us understand things like deliverability and to make sure we're getting the most out of the product. Cons I'd like a mobile app and more robust email and landing page templates to work from. Review Source CV Carlos V. Marketing and Advertising Used the software for: 6-12 months ### "It hasn't ceased to impress me every day" February 25, 2015 5.0 Pros I love being able to track my campaign's progress. Cons It can be a bit challenging to find data on specific items. An example would be seeing the report of an automated email sent to a client after they fill out info on a form. Review Source SB Scott B. Computer Software Used the software for: ### "Great Product" February 12, 2015 5.0 Pros Act-On has been great. We have been using for about a year and they have helped us every step of the way! Cons Nothing. Act-On was great from the sales process to the on-boarding process. Review Source RS Ran S. developer Financial Services Used the software for: ### "Not the best, but gets the job done." October 7, 2016 3.0 Been using this software for a little over a year. Had there pro team build it out for us originally until the project was delayed for 2 months. Ended their pro service and ended up building it out ourselves in less then a month. It is easy to use and get started with it on your own, it lacks a lot of reporting features, you need to customize a lot of it to make the marketing reports useful in salesforce. Pros The UI is easy to use Cons Lack of useful reporting features Review Source DC Dawn C. Telecommunications Used the software for: ### "Act-On NEVER Acts out" November 14, 2014 4.5 Pros Since the very beginning of our relationship with Act-On, they have been helpful and have always been improving the product. It is a very intuitive tool and makes marketing fun and effective. Cons I have experienced some issues with the way that Act-On defines a lead as needing to be suppressed and the resulting limitations that it places on optimizing my database. Review Source BH Brittany H. Senior Marketing Writer Pharmaceuticals Used the software for: Less than 6 months ### "Great! There's more than meets the eye" February 17, 2015 4.5 Pros The product is good on its own, and it pairs nicely with Salesforce. The vendor is reliable and provides great service. Cons There are a lot of different places you can go for resources about the product or about marketing automation in general, and they are great resources, but there are so many different channels for those resources that it can be overwhelming. Review Source JM Jay M. Pharmaceuticals Used the software for: ### "Act-On Review" October 29, 2014 3.5 Pros Customer support is very helpful and engaging. Training both initially, and ongoing is very strong. And the product features also run quite deep ... it does a little bit of everything. Cons Because the product is email-based, it's lacking some fundamental CRM features; therefore, we require a separate CRM product (though the two do integrate nicely). Review Source AS Abby S. Computer Software Used the software for: Less than 6 months ### "Consider Support when looking at Automation, and Consider Act-On" February 17, 2015 4.5 Pros I've been using Act-On for about 4 months now. It is everything I hoped it would be. The Act-On team is phenomenal. The level of support goes above and beyond any other support I've received with other Marketing Automation or CRM tools. We were up and running in a matter of weeks, including one-on-one training. Do yourself a favor and evaluate Act-On. Cons The Outlook plug-in isn't Mac compatible. But that is the same thing with SFDC and other systems, so I'm sort of used to that. I hope that changes sometime in the near future. Review Source GC Gavin C. Used the software for: ### "" October 31, 2013 4.5 I love this tool. As with any automation tool, the devil is in the details. We were active users within a couple of weeks. It would have been faster if our data had been in better shape. Customer support is excellent, and the constant release of point upgrades and additional, no-charge functionality is awesome. We have massively improved the quality and volume of qualified leads. We have been using Act-On for two years. Review Source Similar Products Featured