# AdvantageNFP Fundraiser Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about AdvantageNFP Fundraiser Software - reviews, pricing plans, popular comparisons to other Membership Management products and more.

Source: https://www.capterra.com/p/103888/AdvantageNFP-Fundraiser/reviews

---

# 

 AdvantageNFP Fundraiser Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

Independent research methodology

Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

AdvantageNFP Fundraiser

## What is AdvantageNFP Fundraiser?

AdvantageNFP is the integrated CRM, Fundraising, Membership, Alumni, and Event Database Solution designed for all not-for-profit organisations, small, medium or large. Functionality includes donor/supporter management, opt-in/opt-out communication preferences, event management, donation processing, HMRC approved automated online Gift Aid claims, legacy administration, in-depth marketing analysis, membership management, online giving and Direct Debit processing.

## What is AdvantageNFP Fundraiser used for?

[Nonprofit CRM](https://www.capterra.com/nonprofit-crm-software/)[Fundraising](https://www.capterra.com/fundraising-software/)[Donation Management](https://www.capterra.com/donation-management-software/)

Top alternative

Featured

Overall rating

Based on 12 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

£80

Per User, One Time

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for AdvantageNFP Fundraiser?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.advantageNFP.com&name=AdvantageNFP Fundraiser)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### AdvantageNFP Fundraiser

4.1 (12)

VS.

[4.4 (132)](https://www.capterra.com/p/144095/Sumac/reviews/)

Starting Price

£80

Per User, One Time

Starting Price

$109

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.7 (12)

Ease Of Use

4.2 (131)

Value For Money

4.5 (10)

Value For Money

4.3 (82)

Customer Service

4.8 (12)

Customer Service

4.7 (128)

## AdvantageNFP Fundraiser alternatives

Highest Rated

[4.5 (1,413)](https://www.capterra.com/p/2698/DonorPerfect-Fundraising-Software/reviews/)

Starting price

$119.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.2 (418)](https://www.capterra.com/p/247647/Blackbaud-Raiser-s-Edge-NXT/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

[4.5 (183)](https://www.capterra.com/p/118759/Aplos-Accounting/reviews/)

Starting price

$79.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[4.3 (618)](https://www.capterra.com/p/102088/NeonCRM/reviews/)

Starting price

$99.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Donor Management

4.0 (10)

100.00% of 10 reviewers that rated this feature as important or highly important

Track and maintain donor relationships throughout various stages/activities including contact information and previous outreach

Donation Tracking

4.1 (8)

112.50% of 8 reviewers that rated this feature as important or highly important

Track and view detailed financial donation history made by contacts and members

Contact Management

4.0 (6)

100.00% of 6 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

For Nonprofits

4.0 (6)

100.00% of 6 reviewers that rated this feature as important or highly important

Software specialized for non-profit organizations

Fundraising Management

3.8 (4)

100.00% of 4 reviewers that rated this feature as important or highly important

Activities related to raising money for a specific cause

Payment Processing

4.0 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

Accept, record, and reconcile financial transactions

AdvantageNFP Fundraiser 71 features

Define levels of authorization for access to specific files or systems

Integrate with a third-party accounting system

Accept electronic bank-to-bank transfers using a network called the Automated Clearing House (ACH)

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Tools that help educational institutions or fundraising organizations connect with alumni

Application programming interface that allows for integration with other systems/databases

Track, manage and store the applications of potential future members, customers or candidates

Manage attendance for classes, shifts, meetings, or events

Track the attendance of specific individuals or groups

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Manage a group of members established for coordinating plans, programs, or other initiatives

Manage and track all internal and external communication conducted via calls, email, text, or chat

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

View donor contribution history, track how much money have been raised over time and measure progress

Accept and process credit card transactions

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Import and export data to and from software applications

Track and view detailed financial donation history made by contacts and members

Search 3rd party databases to identify potential donors

Track and maintain donor relationships throughout various stages/activities including contact information and previous outreach

Track and collect membership dues

Electronically collect payments for goods or services

Create and send email blasts/campaigns

Pre-made examples and templates for emails

A list of events with their respective dates

Schedule and manage the logistics of activities and other gatherings

Plan an event's time and location

Manage tickets for specific events

Software specialized for non-profit organizations

Store, manage and track all forms in a centralized location

Activities related to raising money for a specific cause

Ability to match gifts through the system

Establish measurable goals and objectives and track their progress over a specific period of time

Monitor application statuses, proposals and award funds

Track interaction history by documenting conversations for contacts

Captures invoice data and maintains comprehensive records for auditing and reporting purposes

Accounts held by members of an organization

Add, store and access information pertaining to members

Comprehensive list that contains information and details of all the members associated with a particular organization or group

Online gateway through which members can access/update personal information

Handle various types of membership based on groupings

Database of members to track personal information of individuals and families

Conveniently automatically renew memberships at the end of subscriptions

Ability to make a donation from a mobile device/app

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Outlet for members and visitors to submit donations electronically

Accept, record, and reconcile financial transactions

Track commitments to donate in the future

Upload, track, and submit receipts in a central database

Manage and track recurring gifts

Automated process of charging customers at regular intervals for repeated access or use of a product or service

Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Search and filter data across systems to locate required information by entering keywords or certain criteria

Online portal through which end users can access the system, manage tasks, or obtain information

Create, manage and track all task activities and progression

Set up connections to third-party platforms to improve business processes

Manage volunteer information and direct volunteer resources

Seamlessly integrates with 3rd party websites

Built-in website builder or integration with third-party site

Get Advice

We can help you find the software with the features you need.

Features

3.5 (12)

3.5

Based on 12 reviews

## Pricing

Value for money

4.5 (10)

Free Trial

Starter

£80.00

Per User,One Time

Bronze

£182.00

Per User,One Time

Silver

£330.00

Per User,One Time

Gold

£421.00

Per User,One Time

Value for money

4.5 (10)

4.5

Based on 10 reviews

## Integrations

[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Stripe](https://www.capterra.com/p/123889/Stripe/)[

Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.8 (12)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (12)

4.8

Based on 12 reviews

## User reviews

Overall rating

4.1

Based on 12 reviews

Filter by rating

5(4)

4(6)

3(1)

2(1)

1(0)

Mentioned topic

Sorted by most recent

SE

Shirley E.

Administrator

Non-Profit Organization Management

### "Perfect for our Small Charity"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 30, 2024

Having used AdvantageNFP for 12 years I definitely feel it was an excellent investment and we have grown our supporter and donor base because of it.

Pros

The friendly, helpful service from the sales and support team Inexpensive and modular therefore can expand if we need it to. Easy to use

Cons

The importing of online donations takes time to rearrange the data, and then manually enter all fees. The exporting and need to verify mailing list for sending out newsletters, would love this to be linked.

Alternatives considered

[OM.Net](https://www.capterra.com/p/127659/OM-Net/)

[DonorPerfect](https://www.capterra.com/p/2698/DonorPerfect-Fundraising-Software/)

Reasons for choosing AdvantageNFP Fundraiser

Modular, therefore only paying for what you use, inexpensive, personnel are approachable and helpful

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 17, 2024

Thank you for your positive comments. Your feedback is much appreciated, and will be taken onboard by our team to help us shape future releases & products. Kind regards, The AdvantageNFP Fundraiser Team

AN

Avery N.

Director of Resources

Civic & Social Organization

### "It works for us"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

January 30, 2024

Pros

The thing I like best about Advantage may be seen as a disadvantage by others ! It sometimes feels like it is a database editor, which makes it easy for experienced users to find what they want and work out what is happening.

Cons

I would have preferred it to be a cloud based system, as updating the client and database version an be a faff.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 17, 2024

Thank you for taking the time to review and also for your constructive comments. Your feedback is much appreciated and will be taken onboard by our team to help us shape future releases & products. Kind regards, The AdvantageNFP Fundraiser Team

SA

Sahra A.

IGC Team Assistant

Fund-Raising

### "Charity Review of Advantage Fundraising"

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

5/10

January 15, 2024

My overall experience with Advantage is biased as its the only platform I have used. However, with some small tweaks I think it could be such a great platform for data and donor management. It is extremely user-friendly, but needs some work on being a bit more modern and make it easier to import data.

Pros

What I liked about Advantage is how easy and user-friendly it is, as someone who first used advantage 9 months ago it was extremely easy to pick up and use with training from my team.

Cons

The thing that we struggle with using advantage is how we have to manually input data, and it is quite difficult and time consuming to import data from spreadsheets. We deal with thousands of donations a week/month and to re format a spreadsheet to upload and not create duplicates would be even more time consuming. The problem is our donors move or have multiple emails and then it created duplicates which is complicated to catch and merge the donors.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

April 17, 2024

Thank you for taking the time to review and also for your constructive comments. Your feedback is much appreciated and will be taken onboard, both pros and cons by our team to help us shape future releases & products. Kind regards, The AdvantageNFP Fundraiser Team

JB

Julien B.

Fundraiser

Health, Wellness and Fitness

### "Keeps us going"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

December 14, 2023

Very good and easy to train new staff on the basics.

Pros

Generally ease of use and very good customer service

Cons

Would like to be able to filter funding applications, rather than just successful income bu Earmark.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 5, 2024

Dear Julien, Many thanks for your constructive comments. It is much appreciated. It was great to meet you recently to demonstrate how to perform the filtering operation you mentioned in your review using AdvantageNFP Fundraiser. Kind regards, AdvantageNFP Fundraiser Team

GW

Graham W.

ICT Manager

Non-Profit Organization Management

### "Advantage Fundraiser and GJN"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

December 13, 2023

Pros

Good value for money Industry leading support. You won't find better Straightforward interface Top quality inhouse development engineers Database developed from the ground up, for the not for profit sector A range of hosting options

Cons

Commitments are a little complicated to configure and manage In-product reporting could do with being more customisable

Switched from

[Microsoft Access](https://www.capterra.com/p/233275/Microsoft-Access/)

Access couldn't handle the volume and complexity of our needs

Alternatives considered

[Blackbaud Raiser's Edge NXT](https://www.capterra.com/p/247647/Blackbaud-Raiser-s-Edge-NXT/)

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Reasons for choosing AdvantageNFP Fundraiser

Better value for money More customisable Much better support

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 17, 2024

Thank you for taking the time to review and also for your constructive comments. All feedback will be taken onboard by our team to help us shape future releases & products. Kind regards, The AdvantageNFP Fundraiser Team

MS

Miranda S.

Supporter Relations Administrator

Non-Profit Organization Management

### "Review of AF"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

5/10

December 13, 2023

On the whole, it does what we need it to do on a daily basis, however, there are areas we would like to see developed. For example, we currently have to manually input all supporter email comms because AF doesn't sync with the version of outlook we use. Also, we would like to see VOIP integration if possible.

Pros

Great customer support, especially \[sensitive content hidden\]. No problem is too big or too small for him and he's very efficient, friendly and quick to help. The report system, which we use to send to our accountants, is very useful. Gift Aid claims are easy and trouble free and setting up new adoptions/renewals is fairly seamless.

Cons

It can be very slow and buggy - it often crashes. The interface is a little outdated and clunky. The merge button has not worked for a while, and it would be great if duplicates were more readily identified via uploading. For example, we would like all v6 batch uploads to have communication preferences so that we don't have to omit email addresses.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 4, 2024

Dear Miranda, Thank you for your constructive feedback. It is much appreciated. Following conversations with you and an investigation from our support team we established that the performance issues you were encountering (slow & buggy, it often crashes) were not related to the AdvantageNFP Fundraiser application. Thank you for your time in helping us to find the underlying cause of this. We are also pleased to report that the merge button issue you reported has now been resolved by our team. Kind regards, AdvantageNFP Fundraiser team

KK

Karen K.

Administrator

Non-Profit Organization Management

### "Excellent tool for charities"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 12, 2023

Excellent product, backed up by an approachable support team.

Pros

Flexibility. Good range of features. Excellent customer support.

Cons

It does not automatically post transactions to Sage.

Reasons for choosing AdvantageNFP Fundraiser

It was a long time ago, but I believe cost was a significant factor.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 17, 2024

Thank you for taking the time to review and also for your constructive comments. It's much appreciated. Your comments will be reviewed by our team to help us shape future releases. Kind regards, The AdvantageNFP Fundraiser Team

EC

Emily C.

Communications and Fundraising Officer

Non-Profit Organization Management

### "Good Charity Admin, Finance, and Comms Tracker"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

December 12, 2023

Pros

I like the customer support most - if I ever have an issue, the team will always aim to help in under a working day (in my experience). Similarly, once understood, the site is easy to use and has everything all in one place (comms, correspondence preferences, monetary income, regular giving).

Cons

Sometimes, the programme is rather slow and crashes regularly. This is a problem for all members of my team. Also, some of the parts are quite confusing to learn and will require help from the team, which does take up a lot of time.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 17, 2024

Thank you for taking the time to review and also for your constructive comments. Your feedback is much appreciated and will be taken onboard by our team to help us shape future releases & products. I believe we have now resolved your issue of crashing regularly. Kind regards, The AdvantageNFP Fundraiser Team

CB

Chloe B.

Fundraising and Marketing Executive

Fund-Raising

### "Great tool"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

December 12, 2023

Pros

Vast range of tools and uses, incredibly helpful customer support

Cons

It's not the most visually appealing system, and sometimes can feel quite clunky when using it

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 17, 2024

Thank you for taking the time to review and also for your constructive comments. Kind regards, The AdvantageNFP Fundraiser Team

SN

Sofna N.

Office Manager

Non-Profit Organization Management

### "Advantage The Only Way Forward"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

December 11, 2023

Overall I believe Advantage is perfect for our small to medium sized charity. Its a very reliable source and in order for us to track, create reports or even complete our Gift Aid transactions its been consistant. We havent changed for over 10 years and that can say alot about the company and our experience. I would definitely recommend Advantage.

Pros

I like the available support facilty. I speak to \[sensitive content hidden\] from the help desk and his honestly a lovely guy and able to assist with any issues. I dont feel alone.

Cons

Its all positive from my side. I dont have any negatives.

Alternatives considered

[Oracle Database](https://www.capterra.com/p/5938/Oracle-Database/)

[Microsoft Excel](https://www.capterra.com/p/176574/Excel/)

Reasons for choosing AdvantageNFP Fundraiser

We chose Advantage as they are priced well and deliver to our standards. Having used other companies it was not as reliabke and prices were ridiculous.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 17, 2024

Thank you for taking the time to review and also for your constructive & kind comments. Your feedback is much appreciated. Kind regards, The AdvantageNFP Fundraiser Team

PS

Philip S.

Fundraising Manager

Non-Profit Organization Management

### "Reliable product"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

2.0

2.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

December 11, 2023

Overall, a very satisfied long-time customer. We have been able to grow our business significantly with Advantage and the price is excellent compared with many CRM's on the market.

Pros

Really knowledgeable, helpful team who are always a phonecall or an email away. Always happy to help and find solutions.

Cons

Dated interface and features. Still a brilliant product for financial/donation management but a little limited at integrating with digital platforms and relationship management. Also, no colourful graphs and dashboard.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CB

Christie B.

Income Generation Manager

Non-Profit Organization Management

### "Right at the beginning of my AF journey "

2.0

Overall Rating

2.0

2.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

5/10

December 11, 2023

I asked for some training and the price is potentially prohibitive for our small charity so I will teach myself by watching webinars. It would be handy if there was the option to take a journey through them based on job role (like the Salesforce Trailblazer although bizarrely that didn’t have fundraiser)

Pros

So far I’ve only used AF to look up a supporter and to record comms I’ve had with them

Cons

I’m hoping the interface will look fresher (perhaps it would with cloud based set up?)

Switched from

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Changed organisation. I’ve previously used donorfy and Spektrix too and have demo-ed Harlequin and raisers edge when procuring donorfy

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)