Our data in CRM On Demand is now more reliable after using Active prime
Dec 06, 2016
Ease of Use
Features & Functionality
Value for Money
Likelihood to Recommend:Not LikelyExtremely Likely
Pros: Active Prime Support is always very quick and easy to work with on resolving any issues.It also Increased user productivity as the team can focus on selling, and not trying to determine which account is the right one to use.
Cons: There should be an option where it would stop a user from the duplicate account. Right now it only shows them the suggestions.
Overall: Our organization is the parent company for ten separate companies sharing
one instance of CRM On Demand. With 200,000 Contacts
and 70,000 Accounts, We rely on CRM data for prospecting,
sales and operations and accurate contact information is critical
for the sales team to be quick, effective and reactive in sales.
After the CRM On Demand implementation, we quickly realized
we needed a way to clean up thousands of duplicates which had
been loaded and created complaints by users of the CRM. We also
needed a way to prevent duplicates as sales and operations created
new contacts. Duplicate data made it difficult to produce opportunity
reports for management.