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Cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, ad channels and more via a unified dashboard.

Product Details

Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Contact Details

Mailchimp

http://www.mailchimp.com

Founded in 2001

Located in United States

Mailchimp Pricing Overview

Mailchimp pricing starts at $9.99 per month.There is a free version of Mailchimp.Mailchimp does offer a free trial.

Dashboard
Dashboard
Dashboard
Flexible design
More than just emails
Advanced analytics
Mobile options

Starting Price

Free Trial

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online

Mailchimp Features

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Calendar/Reminder System
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes/Proposals
Segmentation
Social Media Integration
Task Management
Territory Management
A/B Testing
Audience Segmentation
Campaign Management
Event-Based Notifications
Location Tracking
Team Management
A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retageting
Business Card/Badge Scanning
Calendar/Reminder System
Document Storage
Forecasting
Lead Scoring
Live Chat
Marketing Automation Integration
Quotes/Proposals
Segmentation
Social Media Integration
Task Management
Territory Management
Automated Publishing
Brand Tracking
Collaboration
Content Management
Customer Engagement
Multi-Account Management
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Mailchimp Reviews

Showing 5 of 12350 reviews
Overall
4.5/5
Ease of Use
4.4/5
Customer Service
4.2/5
Avatar Image
Nate S.
Digital Creative Director
Marketing and Advertising, 501-1000 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
December 5, 2019

“Mailchimp is the end all be all...”

OverallMailchimp has allowed me to not only grow both my business' engaged clientele base, but also fans of my music and label! It's also allowed me to provide campaigns and reporting for my clients that are easy to understand and digest. With just social, it can be hard to cut through the saturation, but with email marketing, you're going directly to your Interested audience and able to create incentive for them to not only continue to engage, but to share with others. It's been truly amazing.
ProsThe ease of use is off the charts. Aside from that, their pre-fab templates help you get you to market quickly, amazing analytics, integrations and flexibility, and incredible resources to help you learn and become an ESP pro. They make it easy to grow your audience with pop-up forms that can be integrated on your website, or separately, and make it a good point to stick to industry regulations. They're the most robust ESP on the market, and you shouldn't use anything else. Plus, their branding is just fun, and every now and then, they'll do something special for their customers (i.e. free socks and swag).
ConsThere's nothing I dislike about Mailchimp. So long as they continue to grow the integrations and capacity to link with outside vendors and applications, they'll continue to rule the market.
Reviewer Source 
Source: Capterra
December 5, 2019
Avatar Image
Jeremiah P.
Owner
Apparel & Fashion, 1-10 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
4/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
January 23, 2020

“My Go-to for email marketing”

OverallMailchimp has been my go-to for 5+ years and I see no reason to change that now. It's simple, easy-to-use, and affordable. I also care about who I work with. From what I can see as an outsider looking in, they have a great company culture. I once found a mistake in their API documentation and they sent me a free t-shirt! Most companies aren't willing to spend money just to say thanks, and I think that says something about the culture and character of the company.
ProsEasy to setup: I've used Mailchimp in the launch of dozens of brands and digital products. Mailchimp is so easy to setup; I can literally have an account up and running, collecting email addresses within 20 minutes. Great free option: One of my favorite things about Mailchimp is the fact that you get up to 2,000 contacts for free. Having that as an option (particularly for new businesses) is absolutely critical in making sure you can measure ROI from the platform before you start investing a lot of money. Easy to use: Mailchimp's forms, email templates, list management, etc. is all so simple. In the rare case you can't do something you want via the Mailchimp admin, it can probably be done via the API. Mailchimp has also done an exceptional job of integrating with 3rd party platforms to make sure you can easily maximize your email collection. More than just email marketing: In the last few years Mailchimp has started offering additional features outside of email campaigns, like Facebook ads and card mailing services. I personally don't think they're as good as Mailchimp's email service, but I am sure they'll improve over time.
ConsIn the last couple of years Mailchimp has made some changes to their pricing structure that I don't particularly love: 1) Pay as you go features have become more limited compared to their monthly plans. 2) Monthly rates have increased (although that's bound to happen at some point). 3) They now include some social platform contacts in your allotted contacts (i.e. you pay for them like they're email contacts). As well, Mailchimp automatically increases your bill when you cross over your plan subscriber threshold. I'm not a huge fan of that, but I suppose I prefer it to them just disabling collection of new contacts.
Reviewer Source 
Source: Capterra
January 23, 2020
Verified Reviewer
Marketing and Advertising, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
November 21, 2019

“My Absolute Favorite EMSP”

OverallI have had an overall GREAT experience with MailChimp. As with any product there will be things that come up, but I have never had a problem with getting them resolved easily and timely with their Customer Service options whether it be through Chat or Email. One of the most significant qualities I have noticed about MailChimp's customer service over all the other EMSP's I've worked with is that THEY WILL ADMIT WHEN SOMETHING IS THEIR FAULT! It is unheard of with these types of companies but they do it, and I have gained so much respect for them as a company because of that.
ProsWhat I love most about MailChimp is the amount of services you get for absolutely NO cost. There are endless possibilities of things you can do with this application, and the user interface beats all the others. It is very easy to maneuver and understand for even the most beginner email marketer. The reporting features are phenomenal and with them you are able to provide designer looking reports to clients without even touching them. As a graphic designer, the template creator is definitely the best one I've seen as fair as email marketing applications go, plus they have a variety of pre-designed templates to use that are again, COMPLETELY FREE. I could go on and on about everything I love about MailChimp.
ConsThe one con I have with MailChimp is that it's been hard for me to get used to their recently updated interface, I feel like the terminology and layout makes a little bit less sense than the old interface, but I could also chalk that up to just being comfortable with what I'm used to. Also (and this is hardly a con) when you have a free version of the application, it does require your emails to be sent out with the MailChimp logo at the very bottom of the email. I say this is hardly a con because with everything they are giving you for free it makes sense that they want to try to advertise.
Reviewer Source 
Source: Capterra
November 21, 2019
Kenyon C.
Creative manager
Marketing and Advertising, 1-10 employees
Used the software for: 1-2 years
Overall Rating
3/5
Ease of Use
3/5
Customer Service
3/5
Features
2/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
November 25, 2019

“Don't Sleep on the Monkey, its Bananas!!!”

OverallWe are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.
ProsMail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out
ConsI wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.
Reviewer Source 
Source: Capterra
November 25, 2019
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Dayley S.
Website & Marketing Manager
Pharmaceuticals, 1-10 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
3/5
Value for Money
4/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
January 7, 2020

“A safe option”

OverallI have never had any problems with MailChimp. Its been quite easy to setup with minimal steps required. I did have to contact the customer service team on one occasion and they replied promptly and direct to the point with a solution. So my experience with both the software and their team have been great.
ProsWidely used and can be integrated easily into other software such as QuickBooks, Xero, WooCommerce, Shopify, Inventory systems and many others. MailChimp gives the user the options of many different emails output depending on the circumstances. For example; newly registered user emails, newsletters, abandoned cart emails, if a customer hasn't made a purchase in a while or hasn't returned to your site in some time, which are all great for reminding the customer of your existence, and gaining that lost customer back! The form builder is pretty easy to use, and also gives you a copy & paste option of the code afterwards so it can be easily implemented into your website.
ConsYou are limited with the styles of emails you can send to your customers. You can fully design your emails from scratch, but regarding the features you can place within the emails, it is kinda limited compared to other software. This would includes things like which items were abandoned when sending the customers an abandoned cart email. Or showing which items still remain in the customers 'Wishlist' if they haven't purchased the items yet and haven't been on the website for some time. I am not a big fan of the MailChimp logo at the bottom of every email sent to the customers.
Reviewer Source 
Source: Capterra
January 7, 2020