Who Uses This Software?

Companies of all sizes, from individuals to Fortune 500. Free for lists of up to 2,000 subscribers.


Average Ratings

7021 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $20.00/month
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Live Online
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • MailChimp
  • www.mailchimp.com
  • Founded 2001
  • United States

About MailChimp

Mailchimp is an always-on marketing platform for small businesses. We make innovative, beautiful products that empower you to grow the way you want to. Create unique campaigns, automate your busy work, get smarter as you go.


MailChimp Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

MailChimp Reviews Recently Reviewed!


Great quality for the investment

Sep 20, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: MailChimp continues to improve and add enterprise type features that you would normally pay much more for with other ESP's. Features that we get the most out of are the automations, transactional service (Mandrill), and store syncing to pull customer data and purchase behaviors into MailChimp for segmentation and triggers. We have been with MC for years and each year it continues to get better. The custom short codes we can use for personalization are very helpful in creating campaigns that are unique to the individuals that are receiving them.

Cons: While they continue to advance, this ESP is still along way from an enterprise solution. The syncing is great, when is works properly. MailChimp does not actually provide the connection with different shopping carts and instead relies on third-party app developers to provide this. This leads to a bunch of issues trying to get support because each wants to point the finger at the other.

Mandrill is a great service for transaction sends, but it was combined with paid MailChimp accounts awhile ago instead of a standalone service. Wish they would have kept it separate because there is much more potential on its own.

I don't like that you can not combine template types when creating a new campaign/automation. You have to either select a pre-made template or code your own. I wish it had the ability to do both.

While the automations are a must have in today's world, and they are continuing to improve them, there is still a long way to go with these in my opinion to catch up to other ESP's.

Overall: Overall our experience with MailChimp was a good one. I think it is a perfect platform to get going on to build your audiences and find your groove. Just know that you will outgrow this platform and your need for more advanced features will push you to a different service. If you want to use some semi-advanced features of most enterprise ESP's, you will ned to utilize additional middleware to accomplish this. But MailChimp is a great return for the investment.

A very strong email marketing tool that keeps you up to date with regulations

Sep 06, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The best thing about Mailchimp is the ability to customize your target lists to ensure the right people are getting the right message. The days of going through spreadsheets to figure out who to send what are over and you never need to worry about sending the same person duplicate emails (unless they signed up to your list with different email accounts). The integration with social media is very convenient and really helps messages get an even further reach after they are sent. Also, having an archive of emails with many ways to view metrics on each of them as well as access to each recipient's behavior is very valuable.

Cons: The basic editor is very buggy so you have to be sure things look and work right every time. Even when you do make sure things work right in the preview, they sometimes don't in the actual email that goes out. When you cut and paste copy, it is unpredictable what the outcome will be because styles embedded in Mailchimp or the original document get easily mixed up. Most of these issues can be fixed if you go into the html view but who wants to do that when the purpose of the software is to help make things easier?

There are a lot of limits on what you can achieve with the look of the emails you create using the set blocks Mailchimp provides. A simple option like lining up images next to text either on top, middle or bottom should be present but is not. There are ways around this by editing your images to force the look you want but that should not have to be.

If you have more than one type of business, it is impossible to have some different social media accounts linked or different business info settings created for selection.

Overall: Overall, Mailchimp is a good tool for sending out email campaigns. It's simplicity has saved a lot of time and the way the contact lists are handled is superb. Some of the quirks I mentioned in the cons section are very frustrating but livable when weighed in with the pros. The recent GDPR regulations were a strain on our organization but getting our Mailchimp list compliant was the easiest part.

If your organization generally sends out one type of message or you don't have to worry about different divisions of your organization needing to have different settings, Mailchimp should work very well for you with very little issue. Our organization is more complicated with the need to send very different messages from different divisions and sub divisions so it is trickier for us to use. It would make sense for organizations like ours to have multiple, separate Mailchimp accounts but that would defeat the most important feature, which is the integrated contact list.

If a tool makes mailing (as a marketing channel) fun, it is undoubtedly value for money!

Jul 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Mail-chimp combines advance features with fun & utility to present a wonderful mailing tool. There is no doubt that it is the best in the market and rightly so! I have tried using other mailing software; a non-tech person like me gets stuck with the UI at the very outset. Mail-Chimp is a piece of cake!!

Pros: I recently started using Mail Chimp to send across bulk mails for user acquisition and boy! I have never enjoyed bulk e-mails so much! Each mail sent to a batch (list of mail-IDs) is basically a campaign. 1) Once you upload a list of mails, the inbuilt tracker in mail-chimp displays how "active" the subscriber list is which is very useful. 2) I like how I can play around with the formatting options while designing my mails once I am through with the copy. The easy to use formatting options make you look forward to adorning the mails. Lots of in-built e-mail design templates to choose from! 3) Very systematic with each aspect of e-mailing. Upload list, design e-mail, preview it, put in the subject line and other info like intimating the user as to why the mail is being sent, send a test-email and there you have it! 4) Integrated with analytics - Shows open rate, click rate (in case of in-built links). Can be integrated with Google Analytics as well. The easy to use UI, fun features and options together make it a power package! 5) MailChimp's overall heavy usage across industries is indicated by the fact that Facebook Ads Manager provides a separate tab to import data directly from a MailChimp account.

Cons: 1) It is quite expensive indicated by the fact that other mailing software have incorporated "A MailChimp Alternative" as their marketing message in their Google Ads! You really need to test the waters before you are sure that your mails are ready to go via paid MailChimp campaigns. The number of test e-mails (which is just 2000 per week) can be increased slightly though. It will enable a better judgement of whether the mails are working or not, before one goes ahead with purchasing an account. 2) The software only allows you to delete a subscriber list if it has not been used for 7 days or more. I can't quite understand the point. I would like to avail the option of deleting a list whenever I want to. 3) Limit on the option of inserting multiple Call-To-Actions (CTAs) in your mail. I think, just like any other formatting option, the user should be able to insert more than one CTA in their mails, if need be from the in-built CTA provided. In case, there is more than one CTA required, we have no choice but to go with an image and then later on hyperlink it.

Marketing Automation Done Right

Jun 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Comments: MailChimp is a great way to introduce users to marketing automation without a high level of risk. Competitors have steep pricing structures that tend to not allow smaller websites with limited budgets test out their features like MailChimp does. It is amazingly easy to setup and use and it has also become my brand of choice for marketing automation across my websites. MailChimp has amazing integrations with many platforms and are easy to use and setup with little or no development experience.

Pros: MailChimp is one of the largest marketing automation platforms in use today. And one of the reasons it has taken off so quickly includes the fact that they offer an entry level subscription that costs nothing. Literally, nothing. While limited, it still provides much of the features you will find with their paid subscription levels, it just has limits in the number of contacts and the number of emails you can send per month. Still, a great deal to test its features and functionalities. MailChimp is very easy to use and provides a host of features to help you market your site. All subscription levels, including the free entry level, lets you email campaigns, create amazing custom landing pages, pop-up forms, and create Ads with platforms such as Google, Facebook and Instagram. IN addition to these creation and publishing features, MailChimp provides automation features that allow you to create automated responses based on user behaviors. Manage cart abandonment and recommend products as well as receive notifications to all the activities taking place on your site. You can even customize your target audience through segmentation and groups, send times, time zones, demographics and other advanced features. But remember that not all are available in the free version. And what good is a marketing tool if you cannot see the results or track them. This, too, is another MailChimp strength. You get your basic set of reports and can perform A/B testing to see what works and what does not. One of my favorite features is MailChimp's integrations. I use it extensively with WordPress websites and not only use the plug ins created by MailChimp, but those from a multitude of third party developers who have done amazing things with integrations and features.

Cons: Although part of their marketing and not necessarily a Con, it is still fair to say that it would be nice to have some features with limitations available to the entry level for users to give it a run. Maybe a sampling of those would help in making a decision. But because of their affordable pricing structure, it is fair to say that their pricing levels are just about right.

Perfect For Beginners, Great E-Commerce Integration, Super Simple, Awesome Support

Mar 23, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: If you ever thought about email marketing, there is hardly any chance you didn't hear about Mailchimp. It seems to be the go to solution for anybody just starting out with email marketing.

What's great is that even in the completely free version you can send newsletters, send automated emails like order confirmations, abandoned cart reminders etc. with lots of integrations to existing e-commerce software.

The interface is very simple to use and its built-in drag and drop editor is very flexible as well with lots of predefined elements to choose from.

There is built in Google Analytics integration together with numerous other tools from Facebook to Pipedrive, so you can use your mailing list to create custom audiences on FB or sync them with your preferred CRM version to send mass mailings to your customers.

What's also nice is the agency feature that allows you to manage multiple accounts under one roof. This is especially useful if you have customers with existing Mailchimp accounts that want to invite you to their existing account.

Cons: MailChimp is fine and dandy if you're a beginner, but it's not the best choice for serious online marketers. There are lots of automation to choose from such as auto-responders, triggered e-mails if a specific action occurs, but the automation is completely independent of each other.

Creating complex automation like "send this email to subscribers from this list, but only if they met criteria X and didn't receive email Y from 2 weeks ago already" is just impossible to implement. Apart from that, the automation that is possible to do can become quite confusing if you have lots of them.

A visual representation in the form of a flowchart would be extremely helpful. Other email marketing software like Active Campaign does a much better job at this.

Apart from that, the pricing is hard to grasp for a month? What if you're somewhere in between and need more features, but aren't able to make it.

Robust emailing marketing software with lots of third-party connections.

Nov 01, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

1 / 5
Customer Support

4 / 5
Value for Money

Pros: MailChimp is a very popular email marketing platform that makes it easy to send out mail campaigns. We use a great plugin for our gravity forms pushing anyone that submits a form on our website to a specific MailChimp list, group, or segment. This makes it easier than trying to regularly upload a list each time it changes.

It's popular for good reasons as setting up templated emails is really simple, guided by a step-by-step process with additional coding and advanced setup features. It also allows for RSS feeds to be sent to a blog signup list. Creating automatic drip campaigns is another feature we utilize heavily and works great at increasing follow-up. The split A/B testing is a great way to test the messages of your marketing campaign.

Being able to see the reports on clicks and users makes it one of the best features of MailChimp. We use it as a way to know our warm leads we should be reaching out to.

Cons: Although being easy to use, the few spots you get snagged up on are better resolved through a Google search than a chat to the support people. They stink. The other big con to MailChimp is the way it handles lists, groups, segments, and signup forms. Because MailChimp bills you for every last contact you have with your lists, creating duplicate lists can be an expensive mistake. The only way to separate contacts without getting double billed is to use segments and groups. This creates a challenge when using the signup forms, as the person will have to choose their preferred group to join. It would be better if MailChimp either made the signup forms group based or allowed for separate lists without duplicate charges. The other big downside to MailChimp is the difficulty with managing a user's email preferences. For example, if a user only wants to receive monthly emails instead of weekly emails, creating that option can be a bit tricky without some careful planning. It would be simpler if MailChimp created a frequency option as a customer profile option. This would fail-safe against sending out too many emails to someone that wanted fewer emails.

Overall it's good, but has major flaws.

Jun 02, 2017
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Mailchimp is very easy to use and has plugins for 99% of the other services my company uses online like our web host, G Suit, forms system, etc which is awesome and works amazingly. Their API is super smooth and simple so it is easy to import and sync all kinds of customer data from one service to another. The analytics mailchimp provides from campaigns is also super helpful, and so are their new automated tasks sending out automatic emails to customers after purchase or after abandoned carts.

Cons: My two major complaints are the price points and the flagging system. If you have a very small company the prices are pretty great, but as our customer database grew the prices jumped severally. I wish there is a way to pay less by opting out of some of the features we don't need or use, but it's a set strict pricing tier, all or nothing. Even with the higher prices my company kept on happily using MailChimp, until our account got flagged for 3 false reports. From the research, we investigated it appears that a rival company had their employees sign up for our mailing list, probably for market research keeping an eye on our sales which make sense, until those accounts reported one of our newsletters as spam causing MailChimp to immediately suspend our account. After MONTHS of being a paying customer with no issues, I feel them instantly suspending our account without first contacting us is unacceptable. The automated hoops they made as jump through we ridiculous, and the response time, once we jumped through those hoops, took DAYS - Days we had to pay for even though our account was suspended. two weeks down the road we got our account reactivated, but our request to talk to a member of their team was ignored. Mailchimp treated us guilty until proven innocent, which I would get if we didn't already have an impeccable record with them. We had over a year of 100% upstanding email campaigns using their service and feel like we were treated VERY unfairly. What happens next time that same competitor false flags us, forcing us to pay for service time we can not use? Because of that, I am actively researching other service providers, specifically ones that have actual human employees that reach out before drastic measures such as suspension.

Capterra loader

Must have to any marketing and sales effort!

Jul 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: We used to send out marketing emails manually, batch by batch, divide and conquer among our staff. Using MailChimp saved us a lot of time and effort by allowing us to automate the sending of emails, and even track the effectiveness of the content and automate some scripted replies. Another thing I liked the most is that MailChimp provides 15 templates to start with (instead of having to build from scratch).

For beginners and those who are hesistant, the Forever Free Plan allows you to have up to 2,500 subscribers and to send out up to 12,000 emails/month. That's quite a lot already especially for small businesses. To reach out to a bigger audience, you may want to consider the paid plans.

Sales and Marketing team will love its reporting tool to see the effectiveness of your campaign and email interaction from your target audience. It is also integrable to third-party apps and e-commerce platforms.

Cons: The template automations are great, but for more complex marketing workflows, we really had a difficult time (maybe because our correspondence is rather too complex and multi-step).

Keep in mind also that you'll have to clean up your list of subscribers since duplicate entries will still be charged to the subscriber count.

Overall: MailChimp is a welcome tool for just about any Marketing campaign! The automation it provides will save you a lot of time and effort so you can focus on managing the leads. The reporting tool is pretty comprehensive and the Forever Free Plan is worth giving a try. The Pro features that come with the paid plans are worth it as well, especially for crucial marketing periods during the fiscal year.

Capterra loader

Sending and monitoring gazillions of emails made easy!

Jul 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We needed to send our tons of emails for marketing and sales promotion of our recent international symposium. MailChimp helped us tons by handling the sending our of the emails, monitoring the receiver interaction (wherein we were able to automate certain auto-replies/categorization thereafter).

Best feature for us: The Analytics Tool - very useful to see how many were reached, sent, received, clicked on a link, etc.

2nd Best feature: The Auto-responder - you can already set the script or logic of your email correspondence based on the expected replies and prepared email answers.

And of course, for the small (perhaps up to medium-sized) businesses, the free plan may be workable for you. Until you decide to upgrade to a paid plan.

Cons: If you're looking at a very wide audience / number of subscribers... this service may come a bit pricey. But hey, more chances of sales success as well. So just balance it.

Understandably, the reports aren't displayed in real time. You can refresh the screen, but it takes a bit of time to load (relative to this era of modern fast paced apps/tech).

Overall: Free version was workable for our small business. We upgraded to a paid plan for another use-case of marketing/sales for our International event. Saved us a lot of time by automating the sending or emails, including our prepared auto-replies. The analytics tool is very handy in analyzing the reach and effectiveness of our marketing campaign.

Their instructions could be better, but I have found MailChimp to be a great resource.

Jul 28, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money

Pros: I like that they offer free use for the 1st 2000 subscribers. That by itself is the #1 reason why anyone looking to start a subscription list should try MailChimp first.

2nd reason people should try it...MailChimp collecting peoples' email addresses and sending emails out from blog posts -- that just works great once you get things set up. And if you want to send out just a regular email - not something connected to a published blog post - that's even easier.

The 3rd thing I love is the ability to see who opens the emails and who doesn't. And some other helpful analytics about how people behave when they receive your email. You don't have to have a degree in statistics to understand the quick stats that MailChimp offers.

Cons: For some reason, the way they set up Campaigns and lists always slows me down. I don't know why. But if I have a client who wants me to do something quick, I have to slow down my thinking and figure out what part of either the Campaign or the list does that X task belong in first. An example: a client wanted me to have MailChimp mail something new out immediately to his recipients who subscribe to rss feeds. Here's where some time was lost: trying to determine how to avoid creating a new campaign for a one-off email to go to the list that receives rss feeds. We ended up posting on his blog, setting up a new time and date for MailChimp to search the website for new content (and then to send out), waiting for the email to get sent out, and then going back to the campaign to change the time when MailChimp sends out new posts. There's something a little clunky about it.

Editing of mail templates is ... trying. It's not rocket science to make your own template, but again there's a clunkiness there. I had a client who was extremely specific on the design. If I edited "blogs" template while in use for "Weds blogs" and then selected "blogs" template for a new campaign - "thurs blogs" the changes I made in the template assigned to Weds were not reflected

in Thurs blogs. CONFUSING!

Capterra loader

How else are you going to gather all of those emails for your e-business?

Jul 24, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It makes a very difficult facet of growing a business fairly simple. Collecting emails. The hardest thing to do in today's society is get somebody to hand over their email. And while MailChimp doesn't automatically convince people to do so, it gives you great tools to sway their confidence. You get free landing pages that you can use with directing traffic to your site to add incentive to their email. "10% off if you join our mailing list!" You can also schedule automatic emails to follow up a purchase to request a review or offer a repeat buyers promo. They give you templates to help build these outreach options with expediency and efficiency. It's really hard to not find reason after reason to use MailChimp of you have your own business, especially an internet based business. You're not nearly as effective without it.

Cons: Very little. You have to subscribe, and the levels are tiered for number of emails so you pay more as you grow but that's also beneficial to the initial user with a small customer base. Only pay for what you need. There are myriad options to use as well, so the average user may need to really learn the system to get the most from it. Take advantage of it though and it's worth your time and money.

Overall: Outreach. Automated email collection, retention, and outreach.

A good e-mail marketing platform that can be used by beginners or small businesses.

Aug 05, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: A very strong spam filter, that has factors updated regularly in accordance with their restrictive sending policies. A new version of the application is updated every month. They provide an all in one dashboard, where we can find all the tips and they don't bombard the dashboard with all the redundant options. They provide templates, customizable according to clients and business requirements. The built-in preview feature is very helpful. You don't need to have the much technical knowledge to build a complex design. Your information is automatically merged to your account from your websites and pages. The application is very simple to use and provides easy navigation throughout. You can set up the lists and schedule tasks quickly, and with ease. It has built-in analytics, where you can check the click and open rates. We can switch and manage multiple accounts at a time. You can test all your initiatives by the A/B testing feature.

Cons: The number of test emails is very minimal. The application is not great for serious digital marketers, it only suits the beginners. The application is very costly if you have a huge customer database. Not suitable for complicated marketing workflows. The customer service and support team aren't very responsive.

We use a lot of different email clients, but we only recommend MailChimp

Aug 21, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is so easy to quickly make a good looking email with MailChimp. Their drag-and-drop design method is so user friendly. They give you the ability to touch some of the code if you need to, but if you have no idea how HTML works, you can still pull together a really great looking email on the first try.

And it's great for small businesses just getting started b/c you can create forms to put on your website that will put contact info directly into your MailChimp list. And when you're ready to graduate to the next level, you can figure how to integrate with CRM platforms.

Cons: You do have a bit less control. As with anything that's made for first time users, they've stripped out some of the ability to code and customize in favor of their easy to use modules. This isn't a terrible thing, but if you speak HTML and want a lot of control, this might not be the way to go.

And there's a little bit of a learning curve to setting up lists and segments. You really need to understand what they are and how MailChimp wants you to use them. If you don't use them they way they're intended to be used, you'll get frustrated. Ex. - MailChimp charges per "person", but if you have the same email address on two different lists, you'll get charged twice. The solution is to work the way MailChimp wants you to work, which is to have some smart segments on a master list. But if you're rigid and really want separate lists, you'll probably pay more then you expect.

Overall: MailChimp is easy to use, and give a professional look to first timers. It takes some work to understand how to organize lists, but if you get the hang of it and use it the way it's meant to be used, there's a lot of power there.

Great email marketing platform!

Mar 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I have been using Mailchimp for the past 3 years and it is packed with great features, which is easy to understand and navigate. I really appreciate being able to connect it with our CRM platforms so we can have everything running cohesively. It's really a great platform for all levels of email marketing, whether you are just beginning or super experienced. There are easy-to-use templates and the ability to customize/code your own. It has everything our team needs for email marketing!

Cons: The one thing I have to say is during the one instance that I did need some help, I found it annoyingly difficult to find contact info so I could get help from a real person. They have a lot of helpful articles, but it was truly a pain looking for something more. I found a message/email and never heard back. Luckily, this platform isn't difficult to use and I didn't have a big issue at the time, but rather a question. It would have been nice to have immediate human help when I needed it. Great customer service matters, even for a software platform.

Overall: Our team has had a great experience sending email marketing campaigns as single campaigns and running automated campaigns. There are a lot of customizable features that we appreciate and make it easy to create what we have in mind.

Really easy to use email marketing software with an intuitive interface

Sep 07, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: What I love the most is that I am able to gather leads and upload lists of clients and then segment them in ways that make sense to me. The list feature was easy to understand from the go. The e-mail designs are also very nicely presented and have helped me several times when I ran out of ideas for content or layout as I would just switch to a different one and get inspiration from it. It integrates with almost ANYTHING, and if you can't find a service you need, there's likely a zap for that ;) The free version was good for a while, but... (on to the "cons")

Cons: After some time and as our e-mail lists grow bigger, the software becomes virtually impossible to use at its free version. The way it corners users to pay is quite intelligent if you ask me, but it can be a bit frustrating when the price is not something you had budgeted for or something that would normally produce any kind of earnings. As most of the e-mails we shoot with MailChimp are not sales e-mails, it has been hard to justify any kind of investment. This happens at about the 2000 users mark. Other than this, I also thought the template editing tool was a bit hard to use and I gave up on changing any layouts after some time, which is not a big "con" because the ones that are provided are good for almost any use, but sometimes you have something specific in mind and it would be nice if MailChimp made it easier to design it.

Overall: Using this to keep our e-mail subscriber on the loop about our company's news and send out informative e-mails to large lists of partners. We stopped using it to answer leads because it would be too expensive.

Capterra loader

Essential, Beautiful and FUN Tool for Building a Loyal Following

Sep 06, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love how fun MailChimp has remained throughout years of growth and interface transformations. I've used Mailchimp for a long, long time and one day I received a plastic Chimp in the office. I was hooked. The 'attitude' of a tool goes a long way to how much we enjoy using it - and I tend to use the tools that bring me joy much more than those that feel like 'work'. MailChimp is peppered with little touches like this. For example - the high-five every time I hit send. Never gets old.

Fun aside - the free tier is a godsend for small businesses, non-profits and artists like myself. I've used the paid tiers at work and the free tier at home and they've done an excellent job dividing up what features belong behind a paywall. MailChimp is a totally capable mailing list manager on the free tier.

Cons: Sometimes it can be challenging to wrap your head around the workflow of MailChimp. They are constantly tweaking the interface, which is good because it gets better with each iteration. But I'm not sure they have nailed it yet. Using merge fields can be clunky too. While MailChimp is easy to use, things like A/B testing and automation are likely beyond the reach of the novice user.

Overall: I use MailChimp to keep my music fanbase informed of shows and releases, as well as keeping them engaging with my blog and social content. It's great to see which messaging is working an which is falling flat, as well as how often my links are being clicked and by who. Really powerful reporting here, and yet simple to understand.

I also use the MailChimp Subscribe iPad app as a mobile sign-up terminal at my live shows and it works like a dream.

Solid Core Product And Getting Better With Automation and Integrations---Good Enough For Most

Oct 28, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy UI and email editor interface, robust core feature set, integrations with most common shopping carts, transparent reporting and traffic statistics, good help articles, support, and tooltips.

Mailchimp does very well in its core areas of competency, and is obviously taking very aggressive steps towards automation and optimization which will keep it relevant. Excited for more advanced integrations between Shopify and Mailchimp.

Cons: Default templates are not as good as one would like, if you care about seamless branding etc you will need to spend some time and money to create good templates within Mailchimp's limitations.

New features (postcards, landing pages etc) are for all practical purposes still in Beta. They show promise but feature limitations are there. Just keep this in mind when you're using them and play to their strengths.

Paywalled "Mailchimp pro" and list based social media tools should be included by default. Mailchimp used to be an all in one solution which scaled via list size---this is no longer the case and unlocking this additional functionality feels like a cheat.

Overall: We have used Mailchimp for close to 4.5 years now. It has helped us grow our company, and has been a great partner in doing that.

Mailchimp has a very pro-active development and update cycle which goes out of its way to introduce, explain, and help you get used to new features as they are introduced. They manage to keep the merchant in the loop and updated to best practices without pushing confusing or broken updates down your throat.

The user interface is so clean and easy to navigate and the product is so robust that we have never had to contact support... ever. In almost 5 years.

MailChimp | Worth Another Look

Mar 08, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Comments: Many things have changed for the better at MailChimp, in my opinion. In the last year, MailChimp has added a number of key functions to their free services which are really helpful for small businesses or nonprofits just starting a list or with a small email list. Automation is available for all types of email marketing from product retargeting and purchase followups to training series' and RSS-to-email for blog lists through MailChimp.

Pros: MailChimp has upped its game for free services for small lists. The number of services available via automation and the large numbers of 3rd-party integrations such as Zapier, WordPress, Shopify, WooCommerce, EventBright, Insightly, etc. make it easy for us to do pretty much everything we need to do with our email lists. There are hundreds of services that can be integrated with MailChimp. MailChimp also allows us to segment our lists into smaller target markets and the service provides campaign tracking that lets us see quite a lot of detailed information on recipients' response. For smaller businesses, MailChimp offers big value in pricing. It's free up to the first 2000 subscribers for 12,000 emails monthly.

Cons: There are a number of templates provided and many useful functions as mentioned, but the steps to set up the available email automation haven't been intuitive to our team. It required searching for tutorials or reviewing the support section pretty closely to figure out all the steps to connect the moving parts of any of our automated campaigns. We also think the forms could be better designed for the templates and it could be easier to understand how to make design changes.

MailChimp makes it easy and affordable to quickly create polished, professional emails.

Jun 06, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: What I love most about Mail Chimp is the ease of use. It took a few weeks of emails to get the hang of the functions, but now that I know where to go, I can create emails quickly and efficiently. I also like UI/UX of MailChimp, which is clean, simple and friendly. The language is fun but not overly cutesy, which is the tone de jour of software lately.

The reporting and analytics are simple to read and understand, and I can send the reports to stakeholders quickly via email, so they have access.

I love that they have integration with many of the popular CRMS.

I haven't yet had a chance to dig into the more advanced features, but I'm eager to use the landing page options as well as social media integration.

They also have a lot of helpful how-tos, and their customer support was quick and helpful. Of course, the low pricetag is a huge selling point for folks with limited marketing budgets.

Cons: I would like additional design tools for the emails. However, for new users or folks with limited design skills, MailChimp makes it very simple to create create polished emails.

Overall: cost-effective, easy to use and create professional emails even with limited design skills.

Your simple, efficient, and intelligent mailing solution

Jul 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Earlier, we used to send mails using a mail client and later realized it is hectic to track the campaign progress and effectiveness. So we have decided to use a mailing software and started exploring Mail Chimp. We have imported all our verified email contacts at one shot and also integrated our newsletter signup process to Mail Chimp. It is big time saver. Reaching 1000s of email contacts at one shot and love the intelligent reporting. I like Mail Chimp because of the given reasons. 1. Enables to create visually appealing and unique email campaigns without much design skills. The template library is a big plus 2. A handy platform to track analytics for better insights on mailing and campaign process. 3. A free plan for a startup to explore, and experiment and then scale up with a matter of plan change 4. Usability that user can see an instant view of what the mail will look like when land up on a desktop or a mobile device. 5. Drag and drop functionality to design the template is awesome 6. Above all, the light weight interface even though a huge set of features are offered

Cons: A few irritants are observed 1. The footer at the bottom in free plans is unncessarily increasing the length of the email 2. Duplicate mail checking requires some more improvement

Excellent! Really a great product, very easy to use

May 04, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Mailchimp is spectacularly easy to use. It is very intuitive and also it is free if you have less than 2,000 subscribers, which makes it the go to e-news for small nonprofits or groups.

It also has a lot of free features that keeps all of your e-mail campaigns organized and customizable - they also have free templates that you just need to adjust to your needs with minimal hassle, even if you do not know any html.

Their reports feature is also really handy! I personally use it to see which links people clicked on the most, thereby allowing me to tailor my links to my subscribers interests. It also shows you the best days to send your email and your open rate in comparison to your particular industries average.

Finally, I love that you can upload subscribers through an excel file or cvs. You can also update or change a subscribers email in the same way! So instead of changing an email one by one, you can just upload those changes.

Basically, if you have simple needs and a small number of subscribers I highly recommend it!

Cons: The only thing that I have hit a wall with this product is in trying to really customize it. I do not know html so trying to adjust certain templates to do something like a picture scroll, or change a color is difficult and I have yet to figure it out. However, I believe that if you have the correct knowledge it should be simple to change.

Overall: The ability to send out an email campaign and bring people who were scattered in my organization together, by keeping them informed of what was going on. Reports on what worked best for my subscribers to keep them engaged. Also it is free to use under a certain number of subscribers so it is perfect for my needs!

Capterra loader

Great Marketing Tool For Beginning Businesses

Oct 10, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: MailChimp is a email marketing tool that's very user-friendly and affordable with their free accounts or flexible with "Pay As You Go" if their monthly subscriptions don't suit your needs. You can easily create professional emails with pre-made templates or add a personal touch with their design tab and drag-and-drop editor. Once you're done, your campaign can be sent out to subscribers immediately or it can be queued to be sent out at a later date. MailChimp provides many integrations through popular services like Facebook, Google Analytics, or ZenDesk. Some of my favorite features include TimeWarp so my emails can be sent out to subscribers based on their time zones, their reporting tools so I can track how many subscribers opened my emails and/or clicked my links, and email automation so emails can be sent out based on certain triggers. MailChimp's simplicity and affordability along with many beneficial features is why I currently use it for my blog and used it previously at one of my jobs.

Cons: Customer support is very limited as you can't reach them by phone and if you want quick service via live chat, you have to be a paid subscriber.

Overall: MailChimp has allowed me to not only maintain but grow my audience with emails that strengthened my relations with clients and subscribers.

Best tool for investment and marketing

Nov 02, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The service is free and there is a paid version with larger features where it is one of the largest marketing automation platforms used today The service is simple and has many great features and suffers from the lack of an interface in Arabic, but there are many Arabic explanations for the program you find in the internet though The free version is very limited but offers many of the features you will get at the paid subscription levels. It contains only the limit of the number of contacts and the number of emails you can send monthly. MailChimp provides you with live chat between you and your customers. Your product or service through a page filled with ads but you go directly to the client via email using a custom message Use this tool when you want to reach a specific client with a direct message and you can see whether the message is read or not.

Considered one of the most famous postal services.

Easily target your desired email lists.

Provides you with an integrated analysis of your promotional message.

The freeware has been paid but the services are low cost.

You can test the transmission to see if the user will receive it in your unwanted inbox.

Provides a directory for nonprofit organizations

Cons: MailChimp provides more than 2000 subscribers and 12,000 messages for free, but there are some features that are not available in the free version as an auto-reply feature. If you want, you should plan for it already. It is very expensive and allows you to only delete the list of subscribers if they are not blocked for 7 days or more

Capterra loader

I use it as one of my inbound marketing tools

Jul 17, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: MailChimp is an excellent tool to put into action the email marketing strategies that we propose in every marketing or sales department.

It has a very efficient contact list management. Totally manageable data. It has a very interesting feature: When sending an email, it analyzes why an account does not receive the sent message and if it determines that the account does not exist or was deleted, it automatically deletes it from the list.

Export and import contact very easily. It also allows joining one or more lists.

Each mail is called Campaigns. These campaigns are totally configurable through a very intuitive and easy-to-use graphical interface. In addition, you can copy a previous campaign and send it again with the changes you want, in case you decide.

A few weeks ago they included the option of resending campaigns to accounts that did not open the mail. Function that allows our reading statistics.

The free version is a very good initial step to know the tool. It has no restrictions, only the number of subscribers you have in your contact lists.

Cons: It is a very complete tool. The only thing that I would ask you to improve is the use of other languages, both in the tool and in your user manuals and the possibility of issuing more configurable reports. Even that reports can be automatically sent to an email account.

That would offer a better user experience.

Simple email marketing tool for bloggers and small businesses

Nov 14, 2016
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: I've been using MailChimp for a year, along with other email marketing software's, and MailChimp is one of the best email marketing softwares in the market. I am not a fan of the customer support system, I've had to contact the customer support twice, each on different accounts. On first was on a paid account and the customer support rep was very helpful, the second was on a free account and I'm still waiting for their response. I hope they get back to me because it's still within the 30 days of support. One of the reasons I don't like this system is because the brands I work with are mostly startup or small businesses and most of them have heard of MailChimp and they know it's free for 2000 subscribers, however, they don't know what restrictions the free plan comes with. And their suggestion to everything is "Contact customer support" If only they knew I also wish the free plan came with a bit of automation but I guess what is what Drip or SendinBlue is for. I also wish MailChimp came with an inbuilt mini tutorial on how to use their software, I think people new to email marketing would find it very useful. I remember the first time I tried MailChimp I had no idea that I had to create a template and then a campaign. I use MailChimp with a lot of integrations to widen its use, I use MailChimp with Privy, Drip, Hubspot CRM and many other tools thanks to Zapier. One of the features I love about MailChimp and I'm yet to find in SendinBlue or Benchmark email is the ability to have an image header in the signup form. My review is mostly based on the free plan, but despite the flaws I'd still recommend MailChimp to individuals and companies looking to get into email marketing.

Pros: Mailchimp is easy, it is also the go-to email marketing software for small businesses and bloggers. It is easy to use, the signup form allows more customization options than most email marketing softwareS. The free plan allows 2000 subscribers.

Cons: The templates compared to other Softwares like SendinBlue, Active Hosted, Mailpoet, and Benchmark is a bit basic. The free plan while great has so many restrictions, the areas I'm concerned about are support and automation which the free plan doesn't deliver when compared to SendinBlue

Recommendations to other buyers: Mailchimp is a great email marketing solution for beginners, the interface is clean and there are less chances of being overwhelmed. The free plan is great for bloggers or those who want to start focusing on building their list. As your skill increases you would need to upgrade or try a different Email marketing software because the free plan doesn't come with several important features.

Best email marketing platform!

Mar 15, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money

Pros: Mailchimp is a super easy to use email marketing platform. It's small-business friendly by offering their "freemium" model that allows you have a subscriber list up to a certain number of contacts for free. Once you get to a certain level of subscribers, only then do you need to pay.

They have a nice variety of flexible and well-designed templates to choose from that render nicely on all major email platforms. They're even responsive for mobile friendly reading considering over 50% of all email is opened on a mobile device.

I like being able to use their WYSIWYG editor in combination with the code view. That way if something gets broken somehow, I can always dig into the code and fix it myself.

The email templates they create are also available for download at HTML files. It's really nice they share their code for people to use and learn from.

Their basic app allows you to check on your open rate and subscriber list, which is handy. The desktop view has a lot of helpful data that you can look at to understand what your best performing campaigns are.

Anytime a small business owner or marketer is looking for an email marketing platform, Mailchimp is always my go-to recommendation!

Cons: They change their interface a lot, which is annoying to have to relearn where different features are after an "update".

Sometimes, like with all WYSIWYG editors, the layouts can become broken for whatever reason. You may need to dig into the code view to find unclosed tags or whatever to debug weird formatting that may happen as you're creating your campaigns.

I've never tried to do anything fancy with Mailchimp like triggered emails or drip marketing campaigns. Not sure if it's possible with this software. But it's a solid basic email marketing platform.

Mail Chimp is Perfect for Mass Emailing and Statistics

Sep 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I have used Mail Chimp on and off for a few years now. I used to run a technology website that had a pretty large subscriber base with emails. I can't even imagine my life without Mail Chimp, sending the weekly emails to the subscribers. It is so incredibly easy to use and has many features with it. First you import your email list into the system and they keep track of all of your subscribers. You can organize and customize the email from within their browser client. I believe Mail Chimp handles you as a trusted email and so it goes through everyone's spam filters. The best part is after you send the email and watching the statistics. You can see who has opened your email, how many times, and if they clicks on the links within it. There is all kinds of other statistics you can see from it as well. It is incredibly helpful to see if your emails are having the effect that you want. I can't imagine trying to figure out how to do all of this on my own and makes it so nice it is handled all for you. If you do any kind of mass emailing or even moderate emailing then you don't know what you are missing if you don't try Mail Chimp.

Cons: It is hard to say much wrong with this email software but the only drawback I can think of is I never did find a way to hide the Mail Chimp logo when I used it. I am sure there is a way to hide it within your email but I never did find an easy way to disable this.

Capterra loader

Great product for business of all sizes

Oct 17, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: For a small business the free plan is perfect. I've been using mailchip for some time now to send out a weekly email to all my clients offering support and the chance to book a phone call every week. As a freelancer with a small pool (around 25) of clients, I can make great use out of the free plan. I've found mailchimp to be relatively easy to use and love the scheduling feature. I can schedule my weekly email in advance - which is particularly useful if I know I will be out of the office at the time I want it to be sent. I use mailchimp to direct clients to various pages on my website which can be done easily through the use of buttons within the email and the software allows me to add my logo and images to the email campaign. The metrics provided for each campaign that I send out are as detailed as I need them to be and show me who has and hasn't opened my emails and the links that have been clicked.

Cons: For someone not used to the platform I feel the software may be slightly difficult to use at first. It's important to take note of the tutorial once you first sign up to fully understand what you're doing. It would be great to see even more templates added to the software for a bigger variety of campaign needs.

Overall: Mailchimp has helped to save me valuable time by providing a near perfect solution to keeping in touch with customers. It takes me just a few minutes each week to create my email and as mailchimp holds my customers email addresses within my account there is no need to find and type them all manually into an email as I had been doing before.

Being able to schedule emails has been a significant pro for me when using this software as my weekly customer update can be sent at the same time every week whether I'm in the office or not.

Mailchimp also complies with the new GDPR regulations which is reassuring to any small business owner.

I have setup and run medium & large sized email campaigns using Mail Chimp & worked with their API

Jun 14, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Mail Chimp has multiple plans available from a fairly generous & basic freemium plan to more robust plans that allow for much larger subscriber list sizes. Their pricing is very reasonable for the industry, and since their plans are scalable, they're a great choice for smaller/newer businesses because you can start out using the freemium plan and gradually upgrade your plan as your business grows. They're an excellent value for small and medium-sized businesses because they offer very good reporting, have an easy-to-use and intuitive email template editor & they support basic email personalization and automation as well.

Cons: Although their email automation is fairly robust for the price, it's difficult to use and there's no easy way to view email flows for more complicated campaigns with multiple rule sets and paths. Although email list segmentation is supported, all email lists are kept separated, so you cannot universally manage segmentation across multiple lists.

Overall: Mail Chimp was a great choice for us because we started out using the freemium plan when we just starting out, then as we grew our business and customer email lists, we were able to easily upgrade our account plan as needed. They support everything you would need to easily run basic to intermediate complexity email campaigns. They do support more advanced features as well, but performing more complex list segmentation and automation flows are somewhat confusing and fairly difficult compared to other higher-end (and also more expensive as well) email service providers.

Industry standard outbound email

Oct 31, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: MailChimp makes it extremely easy to contact everyone on your contact list in the way that best suits the communication you're trying to send. Anything from simple newsletters to static lists, to dynamically tagged segments within those lists, to individual transnational emails, MailChimp takes care of all of the technical and compliance aspects of email delivery so you can focus on contacting the right person at the right time to get your message heard.

Cons: There is very little about MailChimp I don't like, however if I had to choose one thing, it is that I think their built in templates are all too similar and it is too easy to spot all the MailChimp email templates hitting your inbox. Yes, you can really customize emails if you dig really deep into the technical side, but not all end users are up for that. I would like to see more user friendly customization on the normal MailChimp templates to further differentiate brands outbound emails from one another.

Overall: Overall we are extremely happy with MailChimp and have no plans to move to another outbound email provider anytime in the foreseeable future.

Terrible service, over priced and features are minimal

Dec 06, 2016
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

1 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: its easy to use and it brand name is well known

Cons: It is expensive.

It doesn't have features such as fast and easy to use integration to websites

It doesn't have the ability to resend campaigns to unopened emails automatically 7 days after the original sent. or the ability to track the opening times and have each email delivered into the recipients email box at the time they are most likely to open it.

Overall: The service is shocking and the staff rude - and they don't like to talk on the phone, so you have to wait for an email reply.

its much more expensive than its competitors and it hasn't got as many useful fractures as other sites. i have used it in 3 different companies now and all three times have found that is is much easier than so many of its competitors that companies assume that its the best, but when they experience Robly they realize just how many functions and features MailChimp is lacking.

It is easy to use but is also over priced.

Recommendations to other buyers: Don't use it. the service is shocking and honestly its competitor, Robly, is 100% better in every way. The usability, the set up of mailing lists, the integration with your website, the different sending features and the price is far superior in every way. My advice would be to look into the features that other sites have to offer before just going with Mailchimp.

Definitely a useful tool in small business. It can take the place of one to two employees easily.

Jul 26, 2018
3/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Setting up the mailing lists and scheduling tasks was quite simple with this software. It's easy to see the designers strive to make it intuitive for its clients to help them Reach Out to the maximum number of potential or perspective future clients. I also like that once everything was set it really could be just left alone and somewhat on autopilot.

Cons: What I didn't like about the software was from time to time I noticed that when I had people wishing to be removed from our marketing lists the process of their removal wasn't so seamless. Having to manually find them and reupload the list because from time to time it would include them again and it only takes one customer freaking out about being contacted again to have a issue in the future. Certain businesses or sectors of employment only have to have one employee complain to have a whole business blocked from correspondence even if that business is approved to reach out to them. I haven't used this program in a while because of this and it might be fixed right now. Let me restate that I actually still use the program but not in the same way because of the aforementioned issues.

Overall: Definitely had an influx of warm leads from this software. And its ability to give me analytical data on how long the recipient stayed on the page where they clicked anything and other such information was incredibly useful in implementing design changes which ultimately increased are number of successful contact attempts.

Capterra loader

Extremely versatile software that integrates with almost every CRM and marketing tool on the market

May 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This software can very quickly allow you to setup an outbound marketing program that can send multiple emails based on different events that occur on our website. If you start off on the free platform you are still given access to an amazing level of control over sending emails to list of clients that sign up for various newsletters. I have to also mention that almost every CRM, scheduling app, and web hosting site seems to natively integrate with Mailchimp via API making it very easy to get up and running.

Cons: Getting the advanced features to work takes a some work and the full capabilities aren't easily seen right away. Sometimes I find that I am advancing too slowly through the screens to setup a campaign.

Overall: We are able to have multiple landing pages on our website that have sign up forms that automatically integrate into Mailchimp. Once someone signs up, I am quite assured that our drip campaign will methodically start to send content to the person who signed up and it can change course based on the clients behavior. We also were able to setup and do some deep integrations without exceeding the free plan for quite some time while we evaluated.

Capterra loader

MailChimp makes everyday emails easier

Aug 02, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: MailChimp is my preferred email publishing platform.

My favorite part is how easy to use the software is. It's a drag-and-drop system to quickly and efficiently creating emails.

The list building feature makes selecting the right contacts for the right message incredibly easy.

Plus, MailChimp has tons of extra features, like big, visual call to action buttons, landing page creations (to increase customer conversion rate) and even features to use marketing automation -- all within the platform itself.

Cons: While MailChimp does many things right, the list building feature could improve a bit.

See, having pre-built lists helps in reducing the total hours required to craft an email.

And while MailChimp's list builders are intelligent, it does support the ability to move customers from one list to another, based on their behavior.

For many, this feature would not be needed. It's a small complaint, but as MailChimp constantly improves their features, I hope they beef this functionality up in the future.

Overall: Overall, my MailChimp experience has been excellent. So much so, that not only does my company use MailChimp, but we recommend it to every client who asks about an email platform.

It's so easy to use, and has so many additional features, like landing pages and CTA buttons, that it's a no brainer. We've definitely increased lead generation and customer conversions by using MailChimp.

Plus, the time required to create a stunning email is half that of other email providers I've used.

MailChimp

Oct 30, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: MailChimp was easy to set up and easily imported my existing mail list. What I like most is they automatically deal with CANSPAM requirements and I don't have AOL sending threats and blocking all my outgoing mail to AOL users. I'm still using the free version until my mail list gets over 2000...it's a very generous trial offer that I've used for over 6 years now.

Cons: Seems like MailChimp, like many other companies, feels compelled to update things, rearrange the sign in and setup screens, fiddle with this and that. I suspect they are trying to make the product look fresh and shiny, up-to-date and all that, or justify their salaries. So once every few months my assistant and I have to go through another learning curve to find where the missing buttons are hidden now. My advice: Quit messing with stuff that works just fine as it is. Those of us non-technogeeks running businesses don't need the additional work just to get the same result we had the week before. In the words of an old Colorado farmer, "If it ain't broke, don't fix it."

Overall: It's very nice to have my weekly email list automated. Frees me up from having to deal with subs and unsubs as well as bounces. Not to mention people who insist I'm spamming them though I can show them plainly where they signed up. Automatically updates copyright notices for USA and International. There are a lot of features that I don't use but it's very well structured to operate at all levels. I can add features when I am ready and it runs just fine if I don't.

Doesn't do basic functions

Mar 22, 2018
3/5
Overall

2 / 5
Ease of Use

1 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money

Pros: It's pretty easy to use and straight forward. But it is a very basic program for basic one-time email campaigns.

Cons: There are several basic things lacking in several of their features: detailed reporting, email automation, and A/B testing. Those features don't include the basic functions to help teams get real data.

1. The reporting is extremely high-level. If you want to dig into it to see performance over time to see trends, the reporting doesn't provide you a usable export of the data to manipulate and find trends.

2. Automation is based on what the customer did at the email level and not the campaign level. MailChimp calls emails 'campaigns'. In real-world speak, if you have several campaigns (collection of emails) and want the behavior of what a customer did in one campaign to dictate where they go next, you have to do some workarounds which don't provide you trust in the system. The campaigns cannot have multiple feeders, so you end up having multiple duplicate assets (emails and automation) spread across multiple campaigns which makes managing content much harder to manage.

3. A/B testing is so incredibly basic. Mail Chimp does NOT allow you to A/B test the subject line of your welcome email or any automated email in that manner. This is the most important email for a business and you can't create an A/B test it because it is automated.

Overall: Don't need to be an expert to use the system.

Good Not Great

Feb 02, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: The font options and archival system need improvement. I want to be able to download pdf versions of all my campaigns and haven't been able to figure it out efficiently. I think the mobile viewing should be improved also-the template never looks how it says it will when I'm editing it in draft (even when I preview it in "mobile"). I wish there was an easier way to have videos in the email, and to integrate surveys from other software. Archives--allow users to download PDF's of each campaign/make it easier to view, export, and print campaigns from the site. We want to archive all of our newsletters on our website so that staff can view previous newsletters and for our team to make improvements/retain a consistent theme and language.

Pros: They have a free plan available that I like best. Honestly, this is what pulled me in first because of the ability to send 10k emails easily in a month FOR FREE. It's very easy to work with, you're able to use free templates for your emails and you can get reports and analytics. It's great. MailChimp is very easy to navigate, understand, and use. There is little to no learning curve for a novice, so it is the perfect tool to pick up and learn on the fly. The UI and email template creator to create emails is clean, simple to understand and access, gives a variety of options.

Cons: MailChimp is not a one-stop shop. It is best to be paired with other apps, such as Zapier, in order to ensure the seamless integration of MailChimp and your other applications (your website, calendar, social media, etc). There isn't enough variety or personalization in MailChimp to make it the perfect platform. Also, the way to enter in new subscribers is very time-consuming.

MailChimp for me is the best mailing service I've ever tried!

May 16, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love MailChimp because of its user interface. I've tried teaching a few people how to do this on their own for their personal use, and recommending them to switch to MailChimp from other competitors. They all told me that they are very satisfied with the product! I also love the simplicity of the metrics, and it's highly understandable. I don't need to be a genius data analyst to understand what the metrics mean! I also love that it has some integrations with other tools, especially PowerBI. Works wonders!

Cons: I think MailChimp is quite strict with the rules when it comes to sending mails internationally. Perhaps it's because it considers laws applicable in every country for email ethics. I also think there's an opportunity to improve the metrics for geolocation. It only gives me the top 5 locations. I would like to study the behavior of the audience, especially that we are dealing with thousands of mails.

Overall: Ease of use to send emails to our stakeholders and audience. Great metrics, integrations and easy to teach to the end users.

Capterra loader

My mailchimp Journey so far

Oct 14, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Mailchimp is by far one of the best email marketing software and list builder. I have used this software for a while now on my growing blog and so far the experience has been great.

Importing subscribers into mailchimp is easy. Also the ability to divide subscribers into specific groups is one amongst other great features that can help reach people interested in different aspect of a business, product or service.

Mailchimp makes it easy to connect to social accounts and business/blog platforms like wordpress.

One thing that makes mailchimp outstanding is the features it offers free accounts. A free account can have up-to 2000 email subscribers and send up-to 12000 emails per month, can create templated and automated emails, newsletters and more.

Cons: Mailchimp can be difficult for a new user and it may take a non tech savvy time to come to terms with the platform before understanding how to create good campaigns.

Mailchimp can become pricey as your business grows.

Mailchimp can restrict your account without prior notice or warning.

Overall: My experience so fast has been great. seamless and smooth. I must say the platform is amazing for new bloggers, start-ups and small business .

Capterra loader

Tips and Tricks

Oct 06, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Free trial, This allows people to know the platform. The majority of your competence out there request a payment even before knowing if we want to buy the product.

Easy to edit templates.

It is cool to create our emails without knowing code.

The new design is cool, hehe, but tbh is strange to be a email marketing platform. I think you were talking about the purple cow.

Cons: Ok, let's talk about what you can improve... This are few things because your company is great.

You can try to create templates with round edges; our brain is programmed to fear right angles objects, because in the past the only things that had cutting edge were stones, or harmful objects.

Today our brain feel more comfortable with round objects, you can implement this to the templates, the buttons, and maybe the clicks can increase much more.

Sometimes there are offers that I release for a limited time, so it would be nice if you implement a countdown clock and a section called tools:

Let's talk about a section called tools:

There are a lot of psychological tricks you need to know to make email marketing like: social proof, shortage, reward and punishment, etc...

Well, maybe you want to know more about this tricks, because it really makes clients buy more.

Another example:

Social Proof are a really good way to sell more, who wants to visit an empty restaurant?

Well, you can create a tool that works with online stores (shopify, etc), and this tool needs to say how much a product is sold. This little change can increase at least 5% of conversions, and mailchimp will be a great and valuable company.

Don't be afraid of trying new tools, remember that success is trying an idea, and improving the idea to be valuable to the people.

I want to use mailchimp to contacting my clients personally, because gmail design is tbh ugly. I don't have more space to write :)

Overall: MailChimp is a great platform, personally I use this platform for giving free content to my subscribers.

It works great, but there's a long way this platform need to walk to become the leaders of the email marketing sector.

I trust in Mailchimp.

Capterra loader

Review of free version

Jul 24, 2018
5/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have been using mailchimp as our email service provider for the last 4 years. The product is easy to use and simple to understand. It's been very reliable. Our emails get through and we have been able to send a TON of emails with the free version. We store all of our graphics that we use in our newsletters on the site. We've never run into any hiccups with the use of this product.

Cons: The thing I like least about this product is managing the lists. It's probably not that hard and maybe a YouTube video would clear up my challenges with it. But I do not find managing the lists easy or simple. That said, we tend to send emails to one list and that seems to cover our needs. But I think when we need a more robust system, we may have to upgrade to a different email software provider.

Overall: The reason I recommend this product is that the FREE version is so robust. As a church, we look for lo or no cost items that will allow us to save money but still get our needs met. MailChimp does that. We may feel differently as we grow and need a more robust service.

MailChimp revolutionized my life

Nov 16, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I used to use another email company and was leery of jumping ship. Once I started using MailChimp, I haven't looked back. It is so easy to create mail campaigns, edit/create templates, track recipient behavior, set up scheduling, see email results, and it integrates into a vast number of other products. I HIGHLY recommend this product to my clients. I like being able to schedule a series of automated emails. The ability to test a subject line, from name, content and send time is a great tool. I have been using MailChimp for about five years and will continue to use it for my clients and recommend it to as many people as I can. It just makes sending emails that look good so much easier and it integrates into websites with ease. Support is always great and helpful.

Cons: It would be nice to have access to My Library from the home screen so I can add or remove images or files without having to go into a campaign or ad. If this functionality was added, I would be ecstatic.

Capterra loader

Power your business with this excellent email marketing service

Aug 09, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: MailChimp offers a quality service for marketing through email, has excellent tools that allow you to handle accurately the management of your customer portfolio, measure the delivery of product offers allowing creating different contact lists and segment them according to the campaign through which you have captured it, the business for which you have captured it or almost any other segmentation criterion such as the purchasing activity, with this we can be effective and know which product to interested more to each specific client and which has not interested, with this we can improve our market strategies and thus improve the marketing system

Cons: The free version has limitations of great impact with respect to the paid version, in the free version it is not allowed to create follow-up messages to your contacts. That is, you can not send automatic messages when, for example, you receive a new subscription, this is important to get the most out of the application.

Overall: In general, it is a high quality application that offers an excellent service for marketing through emails, making it done in an orderly and automated way, giving better results in record time.

Why use anything else?

Jul 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've used Mailchimp since I can remember. To me Mailchimp is THE software for online communications and always has. Similarly as when you think of diapers you think Pampers, and when you think of shoes, you say "Adidas" (shout out to all my Polish peeps), when you think newsletters think none other than Mailchimp. Back in the day it used to have limitations, but as my business grew, so did Mailchimp and I can't be more thrilled about all the new addons and user friendly UIs. Even support team is very capable and understanding and will help you if you ever hit a snag.

Cons: I had some issues with managing my lists once. I was told by support staff that I can move my lists around and the price will not be affected, because it only matters how many users you have at the end of the month. That is not true. Duplicating over half a million users created quite a bit of a bump in the price for the month, but their support team was able to clear this up for me after few emails.

Absolutely essential for small business owners! The best way for an entrepreneur who is not technically savvy to build an email database and use it wisely!

Jan 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: If you're an entrepreneur or work for a small business, you NEED Mailchimp! Don't look at any other email marketing services. It's the most affordable and best email marketing platform out there for small businesses.

Pros: Everything from the emails they send to me to the reporting on how my campaigns performed is outstanding. I have a full time job, but I also manage my own business on the side and Mailchimp is essential to my success. It integrates with every CMS, so I can quickly and easily build lead generation forms for any part of my website and also get real-time notifications on how they're performing. I love the email templates, they're beautifully designed right out of the box. Often times, all I need to do is add my logo and email copy, and it looks fantastic. If you want to be a power user, Mailchimp also has the capability to do A/B testing on just about anything - so I can discover what subject lines, copy, images, etc work the best for my audience. Really amazing service.

Capterra loader

Finally a mail service that works!

Oct 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have come to love EVERYTHING about Mailchimp, and I've honestly never been able to say that about any other piece of software. Mailchimp integrates with our web service flawlessly (SquareSpace) and gives us all the options we need with a mail client: auto responders, easy campaign set up, set-and-go emails and anything else we've thrown at it. It also has a fantastic user interface, and it's easy to collaborate as a team. I highly recommend MC to anyone searching for a solid, easy-to-use, but still robust, email system.

Cons: The only dislike I have is about the campaign menu which seems to have two, too many clicks, for regular users. The extra two clicks require about 2 seconds of my time (GASP!) but are simply annoying with repetitive use. Pretty minor!

Overall: I've been using MailChimp for years now, and have been a satisfied user from day one. The automated campaigns and follow-up emails make it so simple to run a marketing program without having to do anything, once the emails are set up. Love it!

So good, but really expensive

Jun 07, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: MailChimp is without a doubt the best email marketing service out there. There is not a single feature you can say is missing. You can do virtually anything you desire, using segmentation to reach users for re-engagement campaigns. The coolest part is that you can have multiples sites (or even accounts) and they will not interfere with each other. I own a blog about cooking and other about hosting. I had them in the same account and there were no problems with tracking domains, clicks or links. Just perfect. You can have multiple account to keep them even more separate.

Cons: The pricing range is just not easy to handle. There is not a single coupon or easy way out of expensive prices. Also, after you move from the free plan to the paid plan there is no way back. Even if you reach less then 1k subscribers. I'm also not sure the referral program works properly. I remember getting a few bonus but they do show in the dashboard.

keep truck of your business email and capture people's attention

Oct 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Comments: You have five different levels within Mailchimp: viewer, author, manager, admin & owner. There are three choices that mailchimp acount may be aproached 1. as an author,2. or manager or 3. owner and administration of course.

Pros: A great advantage may be considered the fact that the email form that is given to the public to fill in order to suscribe is totally customizable. This means that someone has the opportunity to offer a specific form for a specific subject or product. The low price is also one of the pros and the easy to use and acces your content. Managing too many emails and share them with the proper recipients is an easy task through out this application. The most useful tool if you want to start a campaign and see who has been informed or not....!

Cons: The only disadvantages I may see is that when you have to send an automatic answer it becomes very compicated to create aproper and special option for your needs. An other point that may bother some businesses is the price of the premium plans.. they are getting very high as the number of substribers icreases. It is only available in English and this is a big advantage..

Mailchimp all the way

Oct 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Email marketing at its best: Simple to start, easy to customize and send email, great feeling to use.

- Support second to none: I have to mention that I received a free Mailchimp hat simply asking for it during a live support session.

- Features galore: Besides Email Marketing, we've also used its landing pages and popups features. Since they're all integrated in the same system and basically use the same (amazing) drag and drop builder, using them was a pleasure.

Cons: - Can get quite expensive on larger plans - we opted for a solution using Amazon SES for 10.000+ emails.

- Live chat support is only available for paid accounts.

- The postcards feature (while in beta) feels kind of barebones.

Overall: We've been using Mailchimp for a lot of our agency clients for over 6 years. It's the foundation for anyone who takes email marketing seriously. Even if we don't use all of its features, its value does show. It feels optimized, fast and up to date with what's going on in marketing these days.

A great app for sending emails to specific groups

Mar 07, 2016
4/5
Overall

3 / 5
Ease of Use

4 / 5
Customer Support

3 / 5
Value for Money

Comments: I work for a not for profit company that sends emails out regularly to anywhere from 10-20,000+ contacts. It works very reliably and gives you easy access to analytical data. The recipient logic system is a bit tricky to get used to but once you get it, it is a great way to target your emails to specific groups. I only wish there was a way to use multiple logic conditions for contacts you want to include AND also include a list of contacts not to include that overrides anyone who was previously selected to be included. The only way to do this that I know of is before you setup your recipients list in a campaign, you have to first create a segment group of all the contacts you want to include and then select that segment in the campaign along with the group you don't want to include. It's not that difficult but it adds an extra step and leaves you with a lot of segments that you might want to clean out.

Pros: The software recognizes trends and other things it grabs from the web in the contacts you send to and will give you useful data about them that you might not have otherwise. It will automatically "clean" contacts that have a history of bad email addresses and give you details on who you should think about cleaning out yourself. It is easy to manage the contacts you have or add new ones.

Cons: Mainly just what I mentioned in the main review about not being able to weed out certain contacts unless you are only working with one group. It would make things much easier if you could just select all the groups you want to send to and whatever groups you don't want to send to and let the software figure out who to remove without having to first combine all the groups you want into one segment first.