Who Uses This Software?

Companies of all sizes, from individuals to Fortune 500. Free for lists of up to 2,000 subscribers.


Average Ratings

5193 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $20.00/month
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Live Online
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • MailChimp
  • www.mailchimp.com
  • Founded 2001
  • United States

About MailChimp

MailChimp is the world's largest marketing automation platform. Millions of customers, from small e-commerce shops to big online retailers, use MailChimp to express themselves to the world.


MailChimp Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Channel Management
  • Customizable CTAs
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

MailChimp Reviews Recently Reviewed!


If a tool makes mailing (as a marketing channel) fun, it is undoubtedly value for money!

Jul 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Mail-chimp combines advance features with fun & utility to present a wonderful mailing tool. There is no doubt that it is the best in the market and rightly so! I have tried using other mailing software; a non-tech person like me gets stuck with the UI at the very outset. Mail-Chimp is a piece of cake!!

Pros: I recently started using Mail Chimp to send across bulk mails for user acquisition and boy! I have never enjoyed bulk e-mails so much! Each mail sent to a batch (list of mail-IDs) is basically a campaign. 1) Once you upload a list of mails, the inbuilt tracker in mail-chimp displays how "active" the subscriber list is which is very useful. 2) I like how I can play around with the formatting options while designing my mails once I am through with the copy. The easy to use formatting options make you look forward to adorning the mails. Lots of in-built e-mail design templates to choose from! 3) Very systematic with each aspect of e-mailing. Upload list, design e-mail, preview it, put in the subject line and other info like intimating the user as to why the mail is being sent, send a test-email and there you have it! 4) Integrated with analytics - Shows open rate, click rate (in case of in-built links). Can be integrated with Google Analytics as well. The easy to use UI, fun features and options together make it a power package! 5) MailChimp's overall heavy usage across industries is indicated by the fact that Facebook Ads Manager provides a separate tab to import data directly from a MailChimp account.

Cons: 1) It is quite expensive indicated by the fact that other mailing software have incorporated "A MailChimp Alternative" as their marketing message in their Google Ads! You really need to test the waters before you are sure that your mails are ready to go via paid MailChimp campaigns. The number of test e-mails (which is just 2000 per week) can be increased slightly though. It will enable a better judgement of whether the mails are working or not, before one goes ahead with purchasing an account. 2) The software only allows you to delete a subscriber list if it has not been used for 7 days or more. I can't quite understand the point. I would like to avail the option of deleting a list whenever I want to. 3) Limit on the option of inserting multiple Call-To-Actions (CTAs) in your mail. I think, just like any other formatting option, the user should be able to insert more than one CTA in their mails, if need be from the in-built CTA provided. In case, there is more than one CTA required, we have no choice but to go with an image and then later on hyperlink it.

Marketing Automation Done Right

Jun 24, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Comments: MailChimp is a great way to introduce users to marketing automation without a high level of risk. Competitors have steep pricing structures that tend to not allow smaller websites with limited budgets test out their features like MailChimp does. It is amazingly easy to setup and use and it has also become my brand of choice for marketing automation across my websites. MailChimp has amazing integrations with many platforms and are easy to use and setup with little or no development experience.

Pros: MailChimp is one of the largest marketing automation platforms in use today. And one of the reasons it has taken off so quickly includes the fact that they offer an entry level subscription that costs nothing. Literally, nothing. While limited, it still provides much of the features you will find with their paid subscription levels, it just has limits in the number of contacts and the number of emails you can send per month. Still, a great deal to test its features and functionalities. MailChimp is very easy to use and provides a host of features to help you market your site. All subscription levels, including the free entry level, lets you email campaigns, create amazing custom landing pages, pop-up forms, and create Ads with platforms such as Google, Facebook and Instagram. IN addition to these creation and publishing features, MailChimp provides automation features that allow you to create automated responses based on user behaviors. Manage cart abandonment and recommend products as well as receive notifications to all the activities taking place on your site. You can even customize your target audience through segmentation and groups, send times, time zones, demographics and other advanced features. But remember that not all are available in the free version. And what good is a marketing tool if you cannot see the results or track them. This, too, is another MailChimp strength. You get your basic set of reports and can perform A/B testing to see what works and what does not. One of my favorite features is MailChimp's integrations. I use it extensively with WordPress websites and not only use the plug ins created by MailChimp, but those from a multitude of third party developers who have done amazing things with integrations and features.

Cons: Although part of their marketing and not necessarily a Con, it is still fair to say that it would be nice to have some features with limitations available to the entry level for users to give it a run. Maybe a sampling of those would help in making a decision. But because of their affordable pricing structure, it is fair to say that their pricing levels are just about right.

Perfect For Beginners, Great E-Commerce Integration, Super Simple, Awesome Support

Mar 23, 2018
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: If you ever thought about email marketing, there is hardly any chance you didn't hear about Mailchimp. It seems to be the go to solution for anybody just starting out with email marketing.

What's great is that even in the completely free version you can send newsletters, send automated emails like order confirmations, abandoned cart reminders etc. with lots of integrations to existing e-commerce software.

The interface is very simple to use and its built-in drag and drop editor is very flexible as well with lots of predefined elements to choose from.

There is built in Google Analytics integration together with numerous other tools from Facebook to Pipedrive, so you can use your mailing list to create custom audiences on FB or sync them with your preferred CRM version to send mass mailings to your customers.

What's also nice is the agency feature that allows you to manage multiple accounts under one roof. This is especially useful if you have customers with existing Mailchimp accounts that want to invite you to their existing account.

Cons: MailChimp is fine and dandy if you're a beginner, but it's not the best choice for serious online marketers. There are lots of automation to choose from such as auto-responders, triggered e-mails if a specific action occurs, but the automation is completely independent of each other.

Creating complex automation like "send this email to subscribers from this list, but only if they met criteria X and didn't receive email Y from 2 weeks ago already" is just impossible to implement. Apart from that, the automation that is possible to do can become quite confusing if you have lots of them.

A visual representation in the form of a flowchart would be extremely helpful. Other email marketing software like Active Campaign does a much better job at this.

Apart from that, the pricing is hard to grasp for a month? What if you're somewhere in between and need more features, but aren't able to make it.

Robust emailing marketing software with lots of third-party connections.

Nov 01, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
1 / 5
Customer Support
4 / 5
Value for Money

Pros: MailChimp is a very popular email marketing platform that makes it easy to send out mail campaigns. We use a great plugin for our gravity forms pushing anyone that submits a form on our website to a specific MailChimp list, group, or segment. This makes it easier than trying to regularly upload a list each time it changes.

It's popular for good reasons as setting up templated emails is really simple, guided by a step-by-step process with additional coding and advanced setup features. It also allows for RSS feeds to be sent to a blog signup list. Creating automatic drip campaigns is another feature we utilize heavily and works great at increasing follow-up. The split A/B testing is a great way to test the messages of your marketing campaign.

Being able to see the reports on clicks and users makes it one of the best features of MailChimp. We use it as a way to know our warm leads we should be reaching out to.

Cons: Although being easy to use, the few spots you get snagged up on are better resolved through a Google search than a chat to the support people. They stink. The other big con to MailChimp is the way it handles lists, groups, segments, and signup forms. Because MailChimp bills you for every last contact you have with your lists, creating duplicate lists can be an expensive mistake. The only way to separate contacts without getting double billed is to use segments and groups. This creates a challenge when using the signup forms, as the person will have to choose their preferred group to join. It would be better if MailChimp either made the signup forms group based or allowed for separate lists without duplicate charges. The other big downside to MailChimp is the difficulty with managing a user's email preferences. For example, if a user only wants to receive monthly emails instead of weekly emails, creating that option can be a bit tricky without some careful planning. It would be simpler if MailChimp created a frequency option as a customer profile option. This would fail-safe against sending out too many emails to someone that wanted fewer emails.

Overall it's good, but has major flaws.

Jun 02, 2017
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Mailchimp is very easy to use and has plugins for 99% of the other services my company uses online like our web host, G Suit, forms system, etc which is awesome and works amazingly. Their API is super smooth and simple so it is easy to import and sync all kinds of customer data from one service to another. The analytics mailchimp provides from campaigns is also super helpful, and so are their new automated tasks sending out automatic emails to customers after purchase or after abandoned carts.

Cons: My two major complaints are the price points and the flagging system. If you have a very small company the prices are pretty great, but as our customer database grew the prices jumped severally. I wish there is a way to pay less by opting out of some of the features we don't need or use, but it's a set strict pricing tier, all or nothing. Even with the higher prices my company kept on happily using MailChimp, until our account got flagged for 3 false reports. From the research, we investigated it appears that a rival company had their employees sign up for our mailing list, probably for market research keeping an eye on our sales which make sense, until those accounts reported one of our newsletters as spam causing MailChimp to immediately suspend our account. After MONTHS of being a paying customer with no issues, I feel them instantly suspending our account without first contacting us is unacceptable. The automated hoops they made as jump through we ridiculous, and the response time, once we jumped through those hoops, took DAYS - Days we had to pay for even though our account was suspended. two weeks down the road we got our account reactivated, but our request to talk to a member of their team was ignored. Mailchimp treated us guilty until proven innocent, which I would get if we didn't already have an impeccable record with them. We had over a year of 100% upstanding email campaigns using their service and feel like we were treated VERY unfairly. What happens next time that same competitor false flags us, forcing us to pay for service time we can not use? Because of that, I am actively researching other service providers, specifically ones that have actual human employees that reach out before drastic measures such as suspension.

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Must have to any marketing and sales effort!

Jul 19, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: We used to send out marketing emails manually, batch by batch, divide and conquer among our staff. Using MailChimp saved us a lot of time and effort by allowing us to automate the sending of emails, and even track the effectiveness of the content and automate some scripted replies. Another thing I liked the most is that MailChimp provides 15 templates to start with (instead of having to build from scratch).

For beginners and those who are hesistant, the Forever Free Plan allows you to have up to 2,500 subscribers and to send out up to 12,000 emails/month. That's quite a lot already especially for small businesses. To reach out to a bigger audience, you may want to consider the paid plans.

Sales and Marketing team will love its reporting tool to see the effectiveness of your campaign and email interaction from your target audience. It is also integrable to third-party apps and e-commerce platforms.

Cons: The template automations are great, but for more complex marketing workflows, we really had a difficult time (maybe because our correspondence is rather too complex and multi-step).

Keep in mind also that you'll have to clean up your list of subscribers since duplicate entries will still be charged to the subscriber count.

Overall: MailChimp is a welcome tool for just about any Marketing campaign! The automation it provides will save you a lot of time and effort so you can focus on managing the leads. The reporting tool is pretty comprehensive and the Forever Free Plan is worth giving a try. The Pro features that come with the paid plans are worth it as well, especially for crucial marketing periods during the fiscal year.

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Sending and monitoring gazillions of emails made easy!

Jul 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We needed to send our tons of emails for marketing and sales promotion of our recent international symposium. MailChimp helped us tons by handling the sending our of the emails, monitoring the receiver interaction (wherein we were able to automate certain auto-replies/categorization thereafter).

Best feature for us: The Analytics Tool - very useful to see how many were reached, sent, received, clicked on a link, etc.

2nd Best feature: The Auto-responder - you can already set the script or logic of your email correspondence based on the expected replies and prepared email answers.

And of course, for the small (perhaps up to medium-sized) businesses, the free plan may be workable for you. Until you decide to upgrade to a paid plan.

Cons: If you're looking at a very wide audience / number of subscribers... this service may come a bit pricey. But hey, more chances of sales success as well. So just balance it.

Understandably, the reports aren't displayed in real time. You can refresh the screen, but it takes a bit of time to load (relative to this era of modern fast paced apps/tech).

Overall: Free version was workable for our small business. We upgraded to a paid plan for another use-case of marketing/sales for our International event. Saved us a lot of time by automating the sending or emails, including our prepared auto-replies. The analytics tool is very handy in analyzing the reach and effectiveness of our marketing campaign.

Their instructions could be better, but I have found MailChimp to be a great resource.

Jul 28, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money

Pros: I like that they offer free use for the 1st 2000 subscribers. That by itself is the #1 reason why anyone looking to start a subscription list should try MailChimp first.

2nd reason people should try it...MailChimp collecting peoples' email addresses and sending emails out from blog posts -- that just works great once you get things set up. And if you want to send out just a regular email - not something connected to a published blog post - that's even easier.

The 3rd thing I love is the ability to see who opens the emails and who doesn't. And some other helpful analytics about how people behave when they receive your email. You don't have to have a degree in statistics to understand the quick stats that MailChimp offers.

Cons: For some reason, the way they set up Campaigns and lists always slows me down. I don't know why. But if I have a client who wants me to do something quick, I have to slow down my thinking and figure out what part of either the Campaign or the list does that X task belong in first. An example: a client wanted me to have MailChimp mail something new out immediately to his recipients who subscribe to rss feeds. Here's where some time was lost: trying to determine how to avoid creating a new campaign for a one-off email to go to the list that receives rss feeds. We ended up posting on his blog, setting up a new time and date for MailChimp to search the website for new content (and then to send out), waiting for the email to get sent out, and then going back to the campaign to change the time when MailChimp sends out new posts. There's something a little clunky about it.

Editing of mail templates is ... trying. It's not rocket science to make your own template, but again there's a clunkiness there. I had a client who was extremely specific on the design. If I edited "blogs" template while in use for "Weds blogs" and then selected "blogs" template for a new campaign - "thurs blogs" the changes I made in the template assigned to Weds were not reflected
in Thurs blogs. CONFUSING!

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How else are you going to gather all of those emails for your e-business?

Jul 24, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It makes a very difficult facet of growing a business fairly simple. Collecting emails. The hardest thing to do in today's society is get somebody to hand over their email. And while MailChimp doesn't automatically convince people to do so, it gives you great tools to sway their confidence. You get free landing pages that you can use with directing traffic to your site to add incentive to their email. "10% off if you join our mailing list!" You can also schedule automatic emails to follow up a purchase to request a review or offer a repeat buyers promo. They give you templates to help build these outreach options with expediency and efficiency. It's really hard to not find reason after reason to use MailChimp of you have your own business, especially an internet based business. You're not nearly as effective without it.

Cons: Very little. You have to subscribe, and the levels are tiered for number of emails so you pay more as you grow but that's also beneficial to the initial user with a small customer base. Only pay for what you need. There are myriad options to use as well, so the average user may need to really learn the system to get the most from it. Take advantage of it though and it's worth your time and money.

Overall: Outreach. Automated email collection, retention, and outreach.

A good e-mail marketing platform that can be used by beginners or small businesses.

Aug 05, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: A very strong spam filter, that has factors updated regularly in accordance with their restrictive sending policies. A new version of the application is updated every month. They provide an all in one dashboard, where we can find all the tips and they don¿t bombard the dashboard with all the redundant options. They provide templates, customizable according to clients and business requirements. The built-in preview feature is very helpful. You don¿t need to have the much technical knowledge to build a complex design. Your information is automatically merged to your account from your websites and pages. The application is very simple to use and provides easy navigation throughout. You can set up the lists and schedule tasks quickly, and with ease. It has built-in analytics, where you can check the click and open rates. We can switch and manage multiple accounts at a time. You can test all your initiatives by the A/B testing feature.

Cons: The number of test emails is very minimal. The application is not great for serious digital marketers, it only suits the beginners. The application is very costly if you have a huge customer database. Not suitable for complicated marketing workflows. The customer service and support team aren't very responsive.

Great email marketing platform!

Mar 12, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I have been using Mailchimp for the past 3 years and it is packed with great features, which is easy to understand and navigate. I really appreciate being able to connect it with our CRM platforms so we can have everything running cohesively. It's really a great platform for all levels of email marketing, whether you are just beginning or super experienced. There are easy-to-use templates and the ability to customize/code your own. It has everything our team needs for email marketing!

Cons: The one thing I have to say is during the one instance that I did need some help, I found it annoyingly difficult to find contact info so I could get help from a real person. They have a lot of helpful articles, but it was truly a pain looking for something more. I found a message/email and never heard back. Luckily, this platform isn't difficult to use and I didn't have a big issue at the time, but rather a question. It would have been nice to have immediate human help when I needed it. Great customer service matters, even for a software platform.

Overall: Our team has had a great experience sending email marketing campaigns as single campaigns and running automated campaigns. There are a lot of customizable features that we appreciate and make it easy to create what we have in mind.

MailChimp | Worth Another Look

Mar 08, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Comments: Many things have changed for the better at MailChimp, in my opinion. In the last year, MailChimp has added a number of key functions to their free services which are really helpful for small businesses or nonprofits just starting a list or with a small email list. Automation is available for all types of email marketing from product retargeting and purchase followups to training series¿ and RSS-to-email for blog lists through MailChimp.

Pros: MailChimp has upped its game for free services for small lists. The number of services available via automation and the large numbers of 3rd-party integrations such as Zapier, WordPress, Shopify, WooCommerce, EventBright, Insightly, etc. make it easy for us to do pretty much everything we need to do with our email lists. There are hundreds of services that can be integrated with MailChimp. MailChimp also allows us to segment our lists into smaller target markets and the service provides campaign tracking that lets us see quite a lot of detailed information on recipients¿ response. For smaller businesses, MailChimp offers big value in pricing. It¿s free up to the first 2000 subscribers for 12,000 emails monthly.

Cons: There are a number of templates provided and many useful functions as mentioned, but the steps to set up the available email automation haven¿t been intuitive to our team. It required searching for tutorials or reviewing the support section pretty closely to figure out all the steps to connect the moving parts of any of our automated campaigns. We also think the forms could be better designed for the templates and it could be easier to understand how to make design changes.

MailChimp makes it easy and affordable to quickly create polished, professional emails.

Jun 06, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: What I love most about Mail Chimp is the ease of use. It took a few weeks of emails to get the hang of the functions, but now that I know where to go, I can create emails quickly and efficiently. I also like UI/UX of MailChimp, which is clean, simple and friendly. The language is fun but not overly cutesy, which is the tone de jour of software lately.

The reporting and analytics are simple to read and understand, and I can send the reports to stakeholders quickly via email, so they have access.

I love that they have integration with many of the popular CRMS.

I haven't yet had a chance to dig into the more advanced features, but I'm eager to use the landing page options as well as social media integration.

They also have a lot of helpful how-tos, and their customer support was quick and helpful. Of course, the low pricetag is a huge selling point for folks with limited marketing budgets.

Cons: I would like additional design tools for the emails. However, for new users or folks with limited design skills, MailChimp makes it very simple to create create polished emails.

Overall: cost-effective, easy to use and create professional emails even with limited design skills.

Your simple, efficient, and intelligent mailing solution

Jul 17, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Earlier, we used to send mails using a mail client and later realized it is hectic to track the campaign progress and effectiveness. So we have decided to use a mailing software and started exploring Mail Chimp. We have imported all our verified email contacts at one shot and also integrated our newsletter signup process to Mail Chimp. It is big time saver. Reaching 1000s of email contacts at one shot and love the intelligent reporting. I like Mail Chimp because of the given reasons. 1. Enables to create visually appealing and unique email campaigns without much design skills. The template library is a big plus 2. A handy platform to track analytics for better insights on mailing and campaign process. 3. A free plan for a startup to explore, and experiment and then scale up with a matter of plan change 4. Usability that user can see an instant view of what the mail will look like when land up on a desktop or a mobile device. 5. Drag and drop functionality to design the template is awesome 6. Above all, the light weight interface even though a huge set of features are offered

Cons: A few irritants are observed 1. The footer at the bottom in free plans is unncessarily increasing the length of the email 2. Duplicate mail checking requires some more improvement

Excellent! Really a great product, very easy to use

May 04, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Mailchimp is spectacularly easy to use. It is very intuitive and also it is free if you have less than 2,000 subscribers, which makes it the go to e-news for small nonprofits or groups.

It also has a lot of free features that keeps all of your e-mail campaigns organized and customizable - they also have free templates that you just need to adjust to your needs with minimal hassle, even if you do not know any html.

Their reports feature is also really handy! I personally use it to see which links people clicked on the most, thereby allowing me to tailor my links to my subscribers interests. It also shows you the best days to send your email and your open rate in comparison to your particular industries average.

Finally, I love that you can upload subscribers through an excel file or cvs. You can also update or change a subscribers email in the same way! So instead of changing an email one by one, you can just upload those changes.

Basically, if you have simple needs and a small number of subscribers I highly recommend it!

Cons: The only thing that I have hit a wall with this product is in trying to really customize it. I do not know html so trying to adjust certain templates to do something like a picture scroll, or change a color is difficult and I have yet to figure it out. However, I believe that if you have the correct knowledge it should be simple to change.

Overall: The ability to send out an email campaign and bring people who were scattered in my organization together, by keeping them informed of what was going on. Reports on what worked best for my subscribers to keep them engaged. Also it is free to use under a certain number of subscribers so it is perfect for my needs!

Simple email marketing tool for bloggers and small businesses

Nov 14, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: I¿ve been using MailChimp for a year, along with other email marketing software¿s, and MailChimp is one of the best email marketing softwares in the market. I am not a fan of the customer support system, I¿ve had to contact the customer support twice, each on different accounts. On first was on a paid account and the customer support rep was very helpful, the second was on a free account and I¿m still waiting for their response. I hope they get back to me because it¿s still within the 30 days of support. One of the reasons I don¿t like this system is because the brands I work with are mostly startup or small businesses and most of them have heard of MailChimp and they know it¿s free for 2000 subscribers, however, they don¿t know what restrictions the free plan comes with. And their suggestion to everything is ¿Contact customer support¿ If only they knew ¿ I also wish the free plan came with a bit of automation but I guess what is what Drip or SendinBlue is for. I also wish MailChimp came with an inbuilt mini tutorial on how to use their software, I think people new to email marketing would find it very useful. I remember the first time I tried MailChimp I had no idea that I had to create a template and then a campaign. I use MailChimp with a lot of integrations to widen its use, I use MailChimp with Privy, Drip, Hubspot CRM and many other tools thanks to Zapier. One of the features I love about MailChimp and I¿m yet to find in SendinBlue or Benchmark email is the ability to have an image header in the signup form. My review is mostly based on the free plan, but despite the flaws I¿d still recommend MailChimp to individuals and companies looking to get into email marketing.

Pros: Mailchimp is easy, it is also the go-to email marketing software for small businesses and bloggers. It is easy to use, the signup form allows more customization options than most email marketing softwareS. The free plan allows 2000 subscribers.

Cons: The templates compared to other Softwares like SendinBlue, Active Hosted, Mailpoet, and Benchmark is a bit basic. The free plan while great has so many restrictions, the areas I'm concerned about are support and automation which the free plan doesn't deliver when compared to SendinBlue

Recommendations to other buyers: Mailchimp is a great email marketing solution for beginners, the interface is clean and there are less chances of being overwhelmed. The free plan is great for bloggers or those who want to start focusing on building their list. As your skill increases you would need to upgrade or try a different Email marketing software because the free plan doesn't come with several important features.

Capterra-loader

I use it as one of my inbound marketing tools

Jul 17, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: MailChimp is an excellent tool to put into action the email marketing strategies that we propose in every marketing or sales department.

It has a very efficient contact list management. Totally manageable data. It has a very interesting feature: When sending an email, it analyzes why an account does not receive the sent message and if it determines that the account does not exist or was deleted, it automatically deletes it from the list.

Export and import contact very easily. It also allows joining one or more lists.

Each mail is called Campaigns. These campaigns are totally configurable through a very intuitive and easy-to-use graphical interface. In addition, you can copy a previous campaign and send it again with the changes you want, in case you decide.

A few weeks ago they included the option of resending campaigns to accounts that did not open the mail. Function that allows our reading statistics.

The free version is a very good initial step to know the tool. It has no restrictions, only the number of subscribers you have in your contact lists.

Cons: It is a very complete tool. The only thing that I would ask you to improve is the use of other languages, both in the tool and in your user manuals and the possibility of issuing more configurable reports. Even that reports can be automatically sent to an email account.

That would offer a better user experience.

Best email marketing platform!

Mar 15, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Value for Money

Pros: Mailchimp is a super easy to use email marketing platform. It's small-business friendly by offering their "freemium" model that allows you have a subscriber list up to a certain number of contacts for free. Once you get to a certain level of subscribers, only then do you need to pay.

They have a nice variety of flexible and well-designed templates to choose from that render nicely on all major email platforms. They're even responsive for mobile friendly reading considering over 50% of all email is opened on a mobile device.

I like being able to use their WYSIWYG editor in combination with the code view. That way if something gets broken somehow, I can always dig into the code and fix it myself.

The email templates they create are also available for download at HTML files. It's really nice they share their code for people to use and learn from.

Their basic app allows you to check on your open rate and subscriber list, which is handy. The desktop view has a lot of helpful data that you can look at to understand what your best performing campaigns are.

Anytime a small business owner or marketer is looking for an email marketing platform, Mailchimp is always my go-to recommendation!

Cons: They change their interface a lot, which is annoying to have to relearn where different features are after an "update".

Sometimes, like with all WYSIWYG editors, the layouts can become broken for whatever reason. You may need to dig into the code view to find unclosed tags or whatever to debug weird formatting that may happen as you're creating your campaigns.

I've never tried to do anything fancy with Mailchimp like triggered emails or drip marketing campaigns. Not sure if it's possible with this software. But it's a solid basic email marketing platform.

Terrible service, over priced and features are minimal

Dec 06, 2016
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
1 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: its easy to use and it brand name is well known

Cons: It is expensive.
It doesn't have features such as fast and easy to use integration to websites
It doesn't have the ability to resend campaigns to unopened emails automatically 7 days after the original sent. or the ability to track the opening times and have each email delivered into the recipients email box at the time they are most likely to open it.

Overall: The service is shocking and the staff rude - and they don't like to talk on the phone, so you have to wait for an email reply.
its much more expensive than its competitors and it hasn't got as many useful fractures as other sites. i have used it in 3 different companies now and all three times have found that is is much easier than so many of its competitors that companies assume that its the best, but when they experience Robly they realize just how many functions and features MailChimp is lacking.
It is easy to use but is also over priced.

Recommendations to other buyers: Don't use it. the service is shocking and honestly its competitor, Robly, is 100% better in every way. The usability, the set up of mailing lists, the integration with your website, the different sending features and the price is far superior in every way. My advice would be to look into the features that other sites have to offer before just going with Mailchimp.

Doesn't do basic functions

Mar 22, 2018
3/5
Overall
2 / 5
Ease of Use
1 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money

Pros: It's pretty easy to use and straight forward. But it is a very basic program for basic one-time email campaigns.

Cons: There are several basic things lacking in several of their features: detailed reporting, email automation, and A/B testing. Those features don't include the basic functions to help teams get real data.

1. The reporting is extremely high-level. If you want to dig into it to see performance over time to see trends, the reporting doesn't provide you a usable export of the data to manipulate and find trends.

2. Automation is based on what the customer did at the email level and not the campaign level. MailChimp calls emails 'campaigns'. In real-world speak, if you have several campaigns (collection of emails) and want the behavior of what a customer did in one campaign to dictate where they go next, you have to do some workarounds which don't provide you trust in the system. The campaigns cannot have multiple feeders, so you end up having multiple duplicate assets (emails and automation) spread across multiple campaigns which makes managing content much harder to manage.

3. A/B testing is so incredibly basic. Mail Chimp does NOT allow you to A/B test the subject line of your welcome email or any automated email in that manner. This is the most important email for a business and you can't create an A/B test it because it is automated.

Overall: Don't need to be an expert to use the system.

I have setup and run medium & large sized email campaigns using Mail Chimp & worked with their API

Jun 14, 2018
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Mail Chimp has multiple plans available from a fairly generous & basic freemium plan to more robust plans that allow for much larger subscriber list sizes. Their pricing is very reasonable for the industry, and since their plans are scalable, they're a great choice for smaller/newer businesses because you can start out using the freemium plan and gradually upgrade your plan as your business grows. They're an excellent value for small and medium-sized businesses because they offer very good reporting, have an easy-to-use and intuitive email template editor & they support basic email personalization and automation as well.

Cons: Although their email automation is fairly robust for the price, it's difficult to use and there's no easy way to view email flows for more complicated campaigns with multiple rule sets and paths. Although email list segmentation is supported, all email lists are kept separated, so you cannot universally manage segmentation across multiple lists.

Overall: Mail Chimp was a great choice for us because we started out using the freemium plan when we just starting out, then as we grew our business and customer email lists, we were able to easily upgrade our account plan as needed. They support everything you would need to easily run basic to intermediate complexity email campaigns. They do support more advanced features as well, but performing more complex list segmentation and automation flows are somewhat confusing and fairly difficult compared to other higher-end (and also more expensive as well) email service providers.

Definitely a useful tool in small business. It can take the place of one to two employees easily.

Jul 26, 2018
3/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Setting up the mailing lists and scheduling tasks was quite simple with this software. It's easy to see the designers strive to make it intuitive for its clients to help them Reach Out to the maximum number of potential or perspective future clients. I also like that once everything was set it really could be just left alone and somewhat on autopilot.

Cons: What I didn't like about the software was from time to time I noticed that when I had people wishing to be removed from our marketing lists the process of their removal wasn't so seamless. Having to manually find them and reupload the list because from time to time it would include them again and it only takes one customer freaking out about being contacted again to have a issue in the future. Certain businesses or sectors of employment only have to have one employee complain to have a whole business blocked from correspondence even if that business is approved to reach out to them. I haven't used this program in a while because of this and it might be fixed right now. Let me restate that I actually still use the program but not in the same way because of the aforementioned issues.

Overall: Definitely had an influx of warm leads from this software. And its ability to give me analytical data on how long the recipient stayed on the page where they clicked anything and other such information was incredibly useful in implementing design changes which ultimately increased are number of successful contact attempts.

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Extremely versatile software that integrates with almost every CRM and marketing tool on the market

May 15, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This software can very quickly allow you to setup an outbound marketing program that can send multiple emails based on different events that occur on our website. If you start off on the free platform you are still given access to an amazing level of control over sending emails to list of clients that sign up for various newsletters. I have to also mention that almost every CRM, scheduling app, and web hosting site seems to natively integrate with Mailchimp via API making it very easy to get up and running.

Cons: Getting the advanced features to work takes a some work and the full capabilities aren't easily seen right away. Sometimes I find that I am advancing too slowly through the screens to setup a campaign.

Overall: We are able to have multiple landing pages on our website that have sign up forms that automatically integrate into Mailchimp. Once someone signs up, I am quite assured that our drip campaign will methodically start to send content to the person who signed up and it can change course based on the clients behavior. We also were able to setup and do some deep integrations without exceeding the free plan for quite some time while we evaluated.

Capterra-loader

MailChimp makes everyday emails easier

Aug 02, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: MailChimp is my preferred email publishing platform.

My favorite part is how easy to use the software is. It's a drag-and-drop system to quickly and efficiently creating emails.

The list building feature makes selecting the right contacts for the right message incredibly easy.

Plus, MailChimp has tons of extra features, like big, visual call to action buttons, landing page creations (to increase customer conversion rate) and even features to use marketing automation -- all within the platform itself.

Cons: While MailChimp does many things right, the list building feature could improve a bit.

See, having pre-built lists helps in reducing the total hours required to craft an email.

And while MailChimp's list builders are intelligent, it does support the ability to move customers from one list to another, based on their behavior.

For many, this feature would not be needed. It's a small complaint, but as MailChimp constantly improves their features, I hope they beef this functionality up in the future.

Overall: Overall, my MailChimp experience has been excellent. So much so, that not only does my company use MailChimp, but we recommend it to every client who asks about an email platform.

It's so easy to use, and has so many additional features, like landing pages and CTA buttons, that it's a no brainer. We've definitely increased lead generation and customer conversions by using MailChimp.

Plus, the time required to create a stunning email is half that of other email providers I've used.

Good Not Great

Feb 02, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: The font options and archival system need improvement. I want to be able to download pdf versions of all my campaigns and haven¿t been able to figure it out efficiently. I think the mobile viewing should be improved also¿the template never looks how it says it will when I¿m editing it in draft (even when I preview it in ¿mobile¿). I wish there was an easier way to have videos in the email, and to integrate surveys from other software. Archives--allow users to download PDF's of each campaign/make it easier to view, export, and print campaigns from the site. We want to archive all of our newsletters on our website so that staff can view previous newsletters and for our team to make improvements/retain a consistent theme and language.

Pros: They have a free plan available that I like best. Honestly, this is what pulled me in first because of the ability to send 10k emails easily in a month FOR FREE. It's very easy to work with, you're able to use free templates for your emails and you can get reports and analytics. It's great. MailChimp is very easy to navigate, understand, and use. There is little to no learning curve for a novice, so it is the perfect tool to pick up and learn on the fly. The UI and email template creator to create emails is clean, simple to understand and access, gives a variety of options.

Cons: MailChimp is not a one-stop shop. It is best to be paired with other apps, such as Zapier, in order to ensure the seamless integration of MailChimp and your other applications (your website, calendar, social media, etc). There isn't enough variety or personalization in MailChimp to make it the perfect platform. Also, the way to enter in new subscribers is very time-consuming.

MailChimp for me is the best mailing service I've ever tried!

May 16, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love MailChimp because of its user interface. I've tried teaching a few people how to do this on their own for their personal use, and recommending them to switch to MailChimp from other competitors. They all told me that they are very satisfied with the product! I also love the simplicity of the metrics, and it's highly understandable. I don't need to be a genius data analyst to understand what the metrics mean! I also love that it has some integrations with other tools, especially PowerBI. Works wonders!

Cons: I think MailChimp is quite strict with the rules when it comes to sending mails internationally. Perhaps it's because it considers laws applicable in every country for email ethics. I also think there's an opportunity to improve the metrics for geolocation. It only gives me the top 5 locations. I would like to study the behavior of the audience, especially that we are dealing with thousands of mails.

Overall: Ease of use to send emails to our stakeholders and audience. Great metrics, integrations and easy to teach to the end users.

MailChimp revolutionized my life

Nov 16, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I used to use another email company and was leery of jumping ship. Once I started using MailChimp, I haven't looked back. It is so easy to create mail campaigns, edit/create templates, track recipient behavior, set up scheduling, see email results, and it integrates into a vast number of other products. I HIGHLY recommend this product to my clients. I like being able to schedule a series of automated emails. The ability to test a subject line, from name, content and send time is a great tool. I have been using MailChimp for about five years and will continue to use it for my clients and recommend it to as many people as I can. It just makes sending emails that look good so much easier and it integrates into websites with ease. Support is always great and helpful.

Cons: It would be nice to have access to My Library from the home screen so I can add or remove images or files without having to go into a campaign or ad. If this functionality was added, I would be ecstatic.

Capterra-loader

Review of free version

Jul 24, 2018
5/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have been using mailchimp as our email service provider for the last 4 years. The product is easy to use and simple to understand. It's been very reliable. Our emails get through and we have been able to send a TON of emails with the free version. We store all of our graphics that we use in our newsletters on the site. We've never run into any hiccups with the use of this product.

Cons: The thing I like least about this product is managing the lists. It's probably not that hard and maybe a YouTube video would clear up my challenges with it. But I do not find managing the lists easy or simple. That said, we tend to send emails to one list and that seems to cover our needs. But I think when we need a more robust system, we may have to upgrade to a different email software provider.

Overall: The reason I recommend this product is that the FREE version is so robust. As a church, we look for lo or no cost items that will allow us to save money but still get our needs met. MailChimp does that. We may feel differently as we grow and need a more robust service.

Why use anything else?

Jul 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've used Mailchimp since I can remember. To me Mailchimp is THE software for online communications and always has. Similarly as when you think of diapers you think Pampers, and when you think of shoes, you say "Adidas" (shout out to all my Polish peeps), when you think newsletters think none other than Mailchimp. Back in the day it used to have limitations, but as my business grew, so did Mailchimp and I can't be more thrilled about all the new addons and user friendly UIs. Even support team is very capable and understanding and will help you if you ever hit a snag.

Cons: I had some issues with managing my lists once. I was told by support staff that I can move my lists around and the price will not be affected, because it only matters how many users you have at the end of the month. That is not true. Duplicating over half a million users created quite a bit of a bump in the price for the month, but their support team was able to clear this up for me after few emails.

Absolutely essential for small business owners! The best way for an entrepreneur who is not technically savvy to build an email database and use it wisely!

Jan 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: If you're an entrepreneur or work for a small business, you NEED Mailchimp! Don't look at any other email marketing services. It's the most affordable and best email marketing platform out there for small businesses.

Pros: Everything from the emails they send to me to the reporting on how my campaigns performed is outstanding. I have a full time job, but I also manage my own business on the side and Mailchimp is essential to my success. It integrates with every CMS, so I can quickly and easily build lead generation forms for any part of my website and also get real-time notifications on how they're performing. I love the email templates, they're beautifully designed right out of the box. Often times, all I need to do is add my logo and email copy, and it looks fantastic. If you want to be a power user, Mailchimp also has the capability to do A/B testing on just about anything - so I can discover what subject lines, copy, images, etc work the best for my audience. Really amazing service.

So good, but really expensive

Jun 07, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: MailChimp is without a doubt the best email marketing service out there. There is not a single feature you can say is missing. You can do virtually anything you desire, using segmentation to reach users for re-engagement campaigns. The coolest part is that you can have multiples sites (or even accounts) and they will not interfere with each other. I own a blog about cooking and other about hosting. I had them in the same account and there were no problems with tracking domains, clicks or links. Just perfect. You can have multiple account to keep them even more separate.

Cons: The pricing range is just not easy to handle. There is not a single coupon or easy way out of expensive prices. Also, after you move from the free plan to the paid plan there is no way back. Even if you reach less then 1k subscribers. I'm also not sure the referral program works properly. I remember getting a few bonus but they do show in the dashboard.

A great app for sending emails to specific groups

Mar 07, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Customer Support
3 / 5
Value for Money

Comments: I work for a not for profit company that sends emails out regularly to anywhere from 10-20,000+ contacts. It works very reliably and gives you easy access to analytical data. The recipient logic system is a bit tricky to get used to but once you get it, it is a great way to target your emails to specific groups. I only wish there was a way to use multiple logic conditions for contacts you want to include AND also include a list of contacts not to include that overrides anyone who was previously selected to be included. The only way to do this that I know of is before you setup your recipients list in a campaign, you have to first create a segment group of all the contacts you want to include and then select that segment in the campaign along with the group you don't want to include. It's not that difficult but it adds an extra step and leaves you with a lot of segments that you might want to clean out.

Pros: The software recognizes trends and other things it grabs from the web in the contacts you send to and will give you useful data about them that you might not have otherwise. It will automatically "clean" contacts that have a history of bad email addresses and give you details on who you should think about cleaning out yourself. It is easy to manage the contacts you have or add new ones.

Cons: Mainly just what I mentioned in the main review about not being able to weed out certain contacts unless you are only working with one group. It would make things much easier if you could just select all the groups you want to send to and whatever groups you don't want to send to and let the software figure out who to remove without having to first combine all the groups you want into one segment first.

The single best email software on the planet

Apr 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I have used many email platforms throughout my career and none have been better than MailChimp. The templates and ease of designing an email are unparalleled. The managing system for contacts is superb. You can easily import subscribers you've collected on your own, or have them sign up directly online. The social sharing of the emails is great. The reporting system is perfect. You can even have the system determine when is the best time to send an email to your group or list based on their previous habits - fabulous! You can also check reports on your phone! I have no complaints about this mailing system, plus they are funny to boot! You can never go wrong with some humor spliced into your day.

Cons: If I HAD to choose something I like LEAST about Mailchimp, which is so hard to do, I would say that I wish the social sharing could select a photo from the email rather than just the header image.

It's just amazing, but it's not for everyone.

Jul 19, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: With MailChimp, I never faced an issue of spamming and good mail. All the spam reported emails have always landed in a spam folder.
The most I like about it is gives the guidelines for "Good mail", i.e. the non-spamming subject lines.
The lots of tagged spam mailer becomes suspect and good email sender gets better position/grade.
They took their slogan very seriously, "Send Better Email"
Well documented and awesomely simple and bigger dashboard.
For small-scale companies, it's just no cost and still safety. As they do not provide a free trial, they give you a free account.
As compare to other Competitors, they give the amazing number of emails and user

Cons: MailChimp is having its own language for the products and if it is not your 1st mail provider, it is really confusing after using other mail providers.
The first setup you do on MailChimp is the super-easy nut when it comes to changes or altering the things, all the best guys, you are going to work on the most difficult job. (e.g.- adding native forms, member ratings etc.)
It frequently updates the system to give the cutting-edge product, which is really good for users, but sometimes the design changes freakouts the user.
For non-frequent users, it becomes the tedious job to look again into all the functionalities and shortcuts etc.
Each time you log in and end up with some new UI that you have to learn again.

Best choice for email marketers.

Aug 04, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It provides the ultimate ground for all email related matters including newsletters and ad emails. With a format that is highly user-friendly, the high increase in its users is easily justified. Another highlight of this popular email marketing platform is the availability of numerous templates that provide the users with ensemble choices to make on. If automatically generated emails are what you are looking for, then MailChimp has all that you need.

Cons: Though the application is highly useful, the absence of proper customer services has brought about a negative impact on the whole. Also, the premium versions have proven to be quite expensive. In many cases, the users being small-scale business startups, not all the features provided is actually required by them, but eventually have to pay for all. Also, there is no call for customer choices( to those the emails are being sent).

Capterra-loader

Made for small business, but just as powerful as the enterprise-level tools!

Jul 12, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: MailChimp has a reputation of being for small businesses and easy-to-use, but I've found that it has most of the features my enterprise-level clients use. For a starting price of around /month, a small business can have the same ESP, automation and content services that are available in SFMC and IBM Marketing Cloud that cost tens of thousands per year.

Cons: Even though it's extremely powerful, MailChimp still lacks some of the advanced segmentation and list management functions found in the big players. Its pricing is also based on the number of subscribers you have (not the number of emails you send), so if you have a really big list you're better off going with someone else.

Overall: Enterprise-level ESP and marketing automation functionality, landing pages and even print collateral with mail-merge... all at an affordable price. Some of these features aren't even available from platforms that cost tens of thousands of dollars a year!

MailChimp

Jul 25, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Overall this is a fine application for smaller companies that don't have a lot of technical muscle in the marketing department. It does integrate well with Salesforce and customizable enough to be effective and not over tax Salesforce data storage limits. You do need to be mindful of lists vs. segments. 1 contact being part of two segments will not count as 2 contacts. 1 contact being part of 2 lists will count the 1 contact as 2 and increase your monthly fees. There are very valid reasons for using lists over segments and vice versa, just something to be mindful of. I have found their tech support to be very responsive and helpful. They even sent me a MailChimp t-shirt after an update went awry.

Pros: Some pros of MailChimp are price point, ability to easily integrate with Salesforce and a responsive support team. The Salesforce integration is rather robust, easy to use and easy to customize, especially when compared to some if it's competitors.

Cons: One con is the name of the app. While I like the name, I have worked with a few clients that have refused to go with our recommendation for this product simply because the name did not have the appearance of being professional. Another con, and admittedly it is a small one, after one update of the app, the sync function between MailChimp and Salesforce stopped working. MailChimp resolved the core issue which was great, however, the UI in Salesforce never shows the sync as being complete. This does not affect the functionality and appears to be strictly a cosmetic issue, but it is a bit annoying.

A challenging learning experience, but perfect for those who completely understand e-mail marketing

Jun 19, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I love how easy building campaigns is through MailChimp. Just like Squarespace, you can easily rearrange and customize your content. There are all kinds of prompts that help you ensure that what you are building is correct. You don't want huge images obliterating inboxes, so you get prompts throughout the building process alerting you of things like that. Organizing subscriber lists is super simple, and building general forms is quick and easy. Their branding is also super fun and cute, so when you're up all night building e-mails, it's a little less boring. The e-mail templates they have available are so useful. Such as automated birthday e-mails, subscriber thank you's, the list goes on. The built analytics help you better understand and re-target your customers. If your focus is e-commerce, USE THIS SOFTWARE!! They have abandoned cart notifications, product re-targeting, and all kinds of follow up e-mail templates for businesses that focus on e-commerce.

Cons: Based on the fact that I have no formal training, there was quite a learning curve when it came to figuring out scheduling e-mails, automating them correctly, and the finer details of managing workflows. The language can be foreign if you have never used software like this, but they have lots of pages of help forums that take you through the process step by step. Once you grasp the basic concepts, it becomes like second nature to use. As long as you are patient with yourself, utilizing this software will help you grow through e-mailing.

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Free version was enough for me. Worth to try!

Jul 25, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: - I was able to create customers list and custom segmentations.
- Thanks to mailchimp I could track customers interests and send mails in consequence.
- Filters are really easy yo use more than enough to reach the customers you want, avoiding unsubscriptions.
- Custom templates are really amazing, allowing campaigns to be created really fast. I was able to create a template that let me add entire blocks just pressing a + button. Also, changing content with a few clicks.
- Making a copy from campaigns already made is useful feature I use very often.
- I was able to integrate mailchimp in my website really fast to get in touch with new people.

Cons: - Sometimes i would like to create campaigns from a list of mails I have separated in a txt file (without creating a new list in mailchimp), and I allows to paste just a few email addresses.
- You have to be careful while touching the html code because styling breaks really easily.
- Free version limits only 2000 subscribers, and 12000 mails per month.
- I don't have the best experiences with the customer support.

Overall: I send courses information every week, and I am able to follow those customers that are interested the most. I can use this information to deliver discounts and promotions.

MailChimp is an easy to use product for email subscriptions.

Jul 10, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the fact that MailChimp is easy to use for our business and our audience. It is fairly easy to set up and connect to our system. We use it with the TeamSupport ticket system, so when a customer unsubscribes or an email is bad, we automatically get a ticket to adjust the information in our database. This makes my job easy as well as my colleagues. Customers seem to like the fact that they can unsubscribe very easily. It is also easy for the customers to update their email address.

Cons: The emails that are sent to us with a bad email are very hard to read. There is a lot of coding in the emails, if you are not a coder, it can be hard to decipher. I wish MailChimp would explain the difference between a soft bounce and a hard bounce better. I have often had an email bounce and tell me it is bad but when I speak with a customer, they confirm that that is still a good email. In regards to unsubscribes, it would be easier if there were more options for the customers to give feedback as to why they are unsubscribing. For instance, they may want a weekly vs daily update or they may not want to be solicited, but they do want updates.

Overall: The ease of unsubscribes or email updates.

Classic ESP with most of the functions you would expect, though with some frustrating quirks

Mar 01, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Mail Chimp in my mind is sort of like the default email marketing app. It's good for beginners and intermediate users especially, but also has been adding some more advanced features and integrations as of late. Some of these features come with the higher priced plans only. I think the main advantage to Mail Chimp is how much you get on the lower priced plans. I would definitely recommend their free plan to new businesses, particularly ecommerce companies, because it offers one of the most competitive free packages on the market and lots of useful features and integrations for online stores. Because it has such a large user base, it gets lots of updated content and re-investment.

Cons: The caveats here are primarily that it is an older ESP that is founded on the old batch-and-blast mentality. That's the heritage. I know they have updated it with new features to keep up with the times (and so has most everyone else), but I personally think when you have paradigm-shifts in an industry, newly built from the ground-up solutions are generally preferable. That's why for more advanced users, I would probably steer them away from Mail Chimp depending on what their needs were. One major frustration I always encounter with Mail Chimp is the linear and restrictive nature of the mail builder. Everything is done very sequentially which I find to be annoying, and I find that I often am restricted to what I can customize using the WYSIWYG editor, so I'm forced to use html.

Overall: We used Mail Chimp to send eblast campaigns and newsletters as well as to manage our contact list.

An Easy Way to Master Email Marketing Campaign

Jun 22, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Approved bulk mailer. Most email services and Internet service providers (ISP) limit the number of emails you can send at one time. This is to prevent spamming. With a tool like MailChimp, you can send an email to an unlimited number of recipients at one time. Compatible with various email readers and devices. MailChimp gives your recipients the option to read your emails in fully-styled HTML or text only. They can also click a link to read the email in a web browser instead of their email.

Cons: Dig up & change the specific defaults or dig up a very specific piece of data can be frustrating. It¿s all buried on second screens and/or specific workflows. MailChimp reserves the right to suspend or cancel your account which gives you a disadvantage while you are paying for the service but yet they have the right to refuse to serve. You pretty much have to create your own templates. If you want your email to look good, you have to do it yourself. Their template is not attractive enough to attract sales.

Overall: MailChimp is used to send promotional deals/offers to nearly 6,000 subscribers of our e-commerce platform and mainly used by the marketing department. This allows us to send promotion details to our customers on time and promptly as well as allows us to analyze the engagement data of those promotion details. This is very important since when you perform a marketing activity, you would want to know its effectiveness and performance rate.

I used MailChimp to send email blasts to alumni constituents for events.

Jan 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: MailChimp does basically everything! As someone who has to do a lot of different things in the office, MailChimp is a one-stop shop to send out large emails. My favorite thing was the ability to copy a project and make only minor changes. As an event coordinator, a lot of our email activity is repeat graphics to remind people about events, so it's great to just click a few times and send out the same graphic. I could go on and on about the other aspects of MailChimp that are awesome - like the ability to see who has opened the email and actually clicked on my links, the ability to save specific email lists for targeted sending, having the option to build out the graphics right there on the site and not in another graphic design software system, etc. This product is amazing!

Cons: There is not a lot I would change about MailChimp. It is so user-friendly and has everything. I think something that could enhance it is the ability to store email addresses like a database and compare lists. For my purposes, I have to upload new lists of constituents based on other databases that are used. When we have people who unsubscribe from other databases, they are still saved in my original MailChimp lists. Aside from checking one-by-one to see if my new list has changed from my saved MailChimp list, I have no way of knowing who to "weed out". If MailChimp had a way for me to upload a new list and run it against an existing list to find the differences, that would be the cherry on top!

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If you can compromise on a few things, it's great

Mar 07, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: For the most part, you can do anything you want with your emails in an easy way. Set up branded templates, customize each email, add different kinds of content SO EASILY...it's what you would expect from a wiziwig email creator. Reports are good, though there are more modern metrics missing, but the metrics included should provide enough insight for you to improve as you go.

Cons: Sometimes customer service gives up on your problems. I recently had a template defect, and no one could explain why, so they just said to start over with that template/email, because they couldn't fix the problem or explain it. That's a waste of my time and effort, not the point at all of templates. That wasn't the best experience. Other experiences have not been so bad.

Overall: Easy emails, easy reports, and easy list management. Isn't that convenience what everyone uses MailChimp for?

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Mailchimp takes away the pain associated with creation of effective email campaigns

May 20, 2018
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The delivery rate of emails is very high with mailchimp. A lot of the other services I've used don't get past a lot of spam filters but emails sent from mailchimp tend to.
The tools they provide to create professional and easily readable emails really helped me when I was new to email marketing. One can just concentrate on the content without having to worry about technical things like code and scripting.
The dashboard is very uncluttered with only the important things being seen meaning that there wasn't a steep learning curve when we were adopting this service. I have actually never had to read the documentation since everything I need for campaigns was within reach, easy to understand and it does what I need it to

Cons: While uncluttered, It would be nice to have a better looking dashboard, I spend a lot of time on the dashboard and it wouldn't hurt if I could customize it with different color schemes, animations and imagery

Overall: Email campaign creation and management is as painless at it will ever get
High delivery rate and therefore conversion rate really helps in profitability of out business
The price is just right for a person just wanting to test the service out or for a small but growing business

Easy to use email software

Jun 20, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Mailchimp's drag and drop building format makes it incredibly easy to construct emails. They have tons of great tutorial videos to help teach you how to use it and create various layouts. I found there was very little you couldn't do with mailchimp. It is easy to create, save and duplicate templates and helps ensure you always meet necessary communications legislation. The analytics are basic but ensure you have the information you need and it is easy to manage client lists. Pricing is reasonable and they have a number of options to help users find the package that fits them. If you are not into building your own templates, Mailchimp offers a number of premade designs. It is very easy to look at and see what you are creating as you go.

Cons: It is not fully customizable making more complicated layouts difficult. The analytics well useful could offer more information. I had many clients who wanted to simply attach a document as you would in a traditional email platform and that is not what mailchimp is built for so it created a need for further, often lengthy discussions, to explain why mailchimp's method is better. I hated that you couldn't type directly in the email and had to click on the typing box at the side. This was not intuitive.

Overall: Easy to use. Great drag and drop format. Wide variety of pricing packages. Easy to learn.

MailChimp - Professional, Easy-to-Use Email Marketing Software

Apr 18, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Fantastic, life-saving product! I love it!

Pros: I was in search for a professional, easy-to-use platform to send out email marketing newsletters, product guides, etc. to a large customer base. I needed the software to be simple to use, didn't require much training for various team members to work with, and still had a professional touch to it. MailChimp was our answer. It has been a life-saving product for our business - and we love it! Not only are our customers seeing emails at regular intervals (the scheduled email feature is helpful here), we also feel confident about the emails we are sending to our customers - consistent and professional.

Cons: If you are an email marketer and have had experience using other email marketing platforms previous to using MailChimp, you may find MailChimp's unique "language" somewhat challenging to wrap your head around to begin with. It is designed to make it easier to use by using everyday language you or I would use in a conversation together. It can also be challenging if you are trying to dig up a very specific piece of data - MailChimp's defaults can be frustrating to work around. It is designed for a beginner marketer.

A Very Reliable Communications System

May 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Many of our Graduate-level colleges use MailChimp very extensively. While I support Undergraduate admissions, I work closely with our Graduate Systems Specialist, so I've gotten to see and hear about MailChimp. From what I've seen and heard, it is a very reliable system that is intuitive and easy to use.

In fact, we recently obtained a new CRM tool that has communications and marketing tools built-in, but the Grad colleges continue to prefer MailChimp. That is very reflective of the quality and reliability of MailChimp.

Cons: I can't say I've heard very much negative about MailChimp. If anything, I have heard that our staff would like to have MailChimp integration with different types of software, such as SalesForce. Other than that, it's been pretty smooth sailing from my understanding.

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Great mid-tier email platform for reaching wide audiences

Mar 07, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Mail Chimp, while not the best platform available, certainly is a good one. User friendly, easily navigated, and offering a number of great tools, it's perfect for small to medium-sized businesses. We use it regularly for updates, sales, events, etc. Designing emails i s made simple and intuitive. You aren't offered as much creative flexibility as other platforms, but Mail Chimp makes up for it with the relative ease and speed of it offers for creating emails.

Cons: Moving contacts around could be a little simpler. Adding additional contacts is easy, but the process can get a bit convoluted when you start trying to spread them across different segments and groups.

Overall: Creating emails isn't my primary responsibility, so being able to put together an effective email with ease and speed is a must have. Mail Chimp gives me just that.

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My Go-To Email Marketing Platform

Jun 14, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: MailChimp makes professional-looking emails easy - with tons of bonus features. It's easy to use with a common-sense interface, and the templates are much nicer than those available for free from competitor products.

Mailchimp gives you a whole lot for free - and it's free if your list is under a 1000. Even at the free version, you get great analytics, list segments and so much more. A paid version gives you drip campaigns, deeper segmentation, more mailing options and a host of other features.

I handle marketing for several growing B2B businesses and fitness clubs, and I've rarely needed to pay for anything, nor have I had to use a designer. Mailchimp pretty much does it all.

Cons: I do wish it was mobile-responsive! The newest app is pretty easy to use, but when I've had to access Mailchimp via the mobile web, it's been almost distastrous. Also, I've had some issues with Mailchimp on Chrome for PC - but rarely on Firefox or on a Mac. It just doesn't render properly in Chrome, so I can't see the whole screen. (So really - just try another browser!)

Overall: Great-looking, easy-to-build emails for free - with a ton of great features included.