# Top 10 Mailchimp Alternatives of 2026 | Capterra

> Explore the best Mailchimp alternatives offering unique features, ease of use, and pricing designed for your needs in 2026.

Source: https://www.capterra.com/p/110228/MailChimp/alternatives

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Top 10 Mailchimp Alternatives 2025

Last updated on June 11, 2025

Written by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/)

Writer

Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/)

Editor

Alternatives for Mailchimp

[4.5 (17599)](#reviews)

User rating:[

4.5

](#reviews)

Based on (17,599) reviews

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) is an online marketing automation and brand management platform that’s the top-ranked product in our [2024 Capterra Shortlist for marketing automation](https://www.capterra.com/marketing-automation-software/shortlist/). The software offers a range of marketing tools to support email marketing, build landing pages, and launch social media ads. These tools help businesses of all sizes create and send email campaigns, automate marketing tasks, and track their results. 

Mailchimp also enables users to build brand consistency through visually appealing, on-brand email templates and allows for targeted messaging to maintain a consistent brand voice across all customer interactions.

However, while Mailchimp is a top-rated platform, you might want to consider alternatives that more closely match your specialized marketing and brand management needs or cost preferences.

To help you expand your software options, we’ll compare the top 10 Mailchimp alternatives. These alternatives cater to a variety of brand management and marketing requirements, helping you find the perfect tool to match your goals and preferences.

### How we picked the software on this list

We referenced thousands of verified user reviews on our website, evaluated internet search trends, and independently researched vendor websites to identify top Mailchimp competitors and areas where each excels.

[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Best rated Mailchimp alternative

Best rated Mailchimp alternative

Starting Price:

$9 per feature, per month

Free Trial

Free Version

Why we picked it

According to our reviews, EmailOctopus is the best-rated Mailchimp alternative, particularly for those prioritizing affordability and simplicity. Users prefer EmailOctopus due to its lower cost and simpler user interface and appreciate that it offers more features under its free plan and is easier to use, making it more suitable for their needs.

However, it's important to note that Mailchimp offers a wider range of features. Some users believe Mailchimp does a better job with deliverability, ensuring emails reach recipients' inboxes more reliably. Additionally, Mailchimp offers more integrations and versatility, which can be beneficial for a business’s email marketing needs.

Pros & Cons

Provides comprehensive reporting and insights on email performance

Allows bulk uploading and importing of contacts

Offers clear and comprehensive application programming interface (API) documentation for integrations

KL

Katrina L

Communications OfficerPolitical Organization, 2 - 10 employeesUsed the software for: Less than 6 months.

“It was super easy for us to upload our list of contacts, and to update that list using spreadsheets.“

May 9, 2024

Users experience issues with font sizes and formatting when designing emails

Setting up the platform and configuring campaigns is seen as time-consuming and cumbersome

Sign-up form options are too basic and lack customization

PD

Paul D

EditorInternet, 2 - 10 employeesUsed the software for: Less than 6 months.

“Their editor could be improved a bit. Sometimes it jumps around if I paste a large HTML section“

April 24, 2024

Features

Template management

4.8

Email marketing

4.7

Campaign scheduling

4.3

KS

Karl S

CounselorMental Health Care, Self-employedUsed the software for: More than 2 years.

“Email design is easy to create and the step by step process through delivering the email is intuitive and not complex. The list management tools are very effective.“

August 7, 2023

DC

Dawn C

Owner - AgentInsurance, 2 - 10 employeesUsed the software for: 1-2 years.

“I have used EmailOctopus for a few years now. I send emails a few times per year to my client base, and a separate email to my referral sources. It's very easy to design an attractive looking email, and then to track who opens it and what they click on.“

September 26, 2024

Pricing

EmailOctopus offers straightforward pricing with two different pricing tiers. It offers a free plan, which supports 2,500 subscribers and up to 10,000 emails per month. It also comes with a Pro plan, starting at $9 per month (for 500 subscribers and 10,000 monthly emails). Mailchimp, on the contrary, offers different modules with multiple plans under each one of them. However, the starting price of the email marketing software is $6.61 per month for the initial 12 months (for 500 contacts), after which the price jumps to $13.06 per month. It also offers a free plan and 30-day free trial, allowing you to test the software's features and functionality and assess its suitability for your needs.

[Learn more about EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)

* * *

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Best for email campaign management

Best for email campaign management

[View Profile](https://www.capterra.com/p/136603/MailerLite/)

Starting Price:

$10 per user, per month

Free Trial

Free Version

Why we picked it

Analysis of user reviews on our website revealed that MailerLite’s email campaign management capabilities make it a viable Mailchimp alternative. The platform offers a drag-and-drop email builder, customizable templates, and the ability to schedule and send campaigns in batches or individually. It also allows for advanced segmentation, A/B testing, and creating personalized content to optimize campaign performance and deliver targeted messages. Users find MailerLite to be a good alternative to Mailchimp primarily due to its affordability and ease of use. MailerLite also offers more features in its free plan, such as automation and email scheduling, which are only available in Mailchimp's paid plans. 

On the other hand, Mailchimp is favored for its advanced marketing automation capabilities, better integration option, and higher email deliverability rates. While Mailchimp has similar features to MailerLite, the software has more advanced automation and more customer segmentation options.

Pros & Cons

Responsive and helpful support team available to assist with issues

Offers competitive pricing plans that cater to small businesses and startups

Provides step-by-step instructions and videos to help users navigate the platform

CL

Caitlin L

Head WriterWriting and Editing, Self-employedUsed the software for: I used a free trial.

“They also have a friendly and responsive customer support team that can help walk you through any issues that may arise and their free plan is perfect for anyone who is just starting their email list and doesn't need a bunch of fancy extras.“

March 30, 2024

MailerLite has fewer integrations compared to competitors

The design options in templates are limited, affecting the aesthetic quality of emails

There can be difficulties with account and domain authentication processes

NE

Noel E

Computer TechInformation Technology and Services, Self-employedUsed the software for: 1-2 years.

“MailerLite has limited integrations with other third-party applications, which can be a drawback for businesses that rely on several tools for their marketing activities.“

April 26, 2023

Features

Template management

4.7

Workflow management

4.5

Customizable fields

4.4

DC

Debbie C

OwnerRetail, 2 - 10 employeesUsed the software for: Less than 6 months.

“The drag-and-drop editor is intuitive and allows for customization of templates to fit my brand's aesthetic. Additionally, the automation features have saved me a significant amount of time by setting up drips campaigns and autoresponders.“

September 29, 2024

DJ

Daphnah J

Web DesignerDesign, 2 - 10 employeesUsed the software for: More than 2 years.

“The setup is pretty smooth once you know where to find everything. It also offers just more robust functionality compared to some of the other platforms.“

November 1, 2024

Pricing

MailerLite offers three pricing plans for marketers: Free, Growing Business, and Advanced. The Growing Business plan starts at $9 per month, billed annually, and $10 per month when billed monthly, for up to 500 subscribers. The software also offers paid plans for transaction email users. In contrast, Mailchimp offers four subscription tiers: Free, Essentials, Standard, and Premium for email marketers and other paid plans for website and transactional email users. The pricing for email marketing begins at $6.61 per month for initial 12 months (for 500 contacts), billed monthly, after which the price jumps to $13.06 per month. Both these tools offer a 30-day free trial of their paid plans.

[Learn more about MailerLite](https://www.capterra.com/p/136603/MailerLite/)

* * *

[4.6 (3439)](https://www.capterra.com/p/132996/brevo/reviews/)

Best for email tracking

Best for email tracking

Starting Price:

$9 usage based, per month

Free Trial

Free Version

Why we picked it

Verified user reviews reveal that Brevo is the best-rated Mailchimp alternative for its email tracking functionality. It allows you to monitor when recipients open your emails, click on links, and track other engagement metrics. Users find Brevo a good alternative to Mailchimp primarily due to its more affordable pricing, especially for small businesses and those with large contact lists.

Mailchimp also offers email tracking features, including open and click tracking, which provide valuable insights into email campaign performance. Through the tool’s open tracking feature, you can check how many recipients opened your email, while click tracking monitors which links within your email were clicked and by whom. This data helps you understand audience engagement, identify areas for improvement, and refine future email campaigns for better results. Users switch to Mailchimp for its intuitive interface and better handling of large email lists.

Pros & Cons

The platform is easy to navigate and use, even for beginners

Offers a variety of templates that can be personalized to match brand guidelines

Combines email marketing with customer relationship management (CRM) functionalities for better audience engagement

NT

Neel T

ceoMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months.

“Brevo’s user-friendly interface makes it easy to set up and manage campaigns quickly, streamlining our workflow effortlessly. The platform offers robust automation features, which enhance engagement and help us achieve our marketing goals more efficiently.“

November 11, 2024

Templates are difficult to customize and lack tools for creating attractive designs

Managing contacts can be cumbersome, unintuitive, and slow, especially with large databases

The free plan lacks essential features, pushing users to upgrade to paid plans

PR

Pradeep R

OwnerImport and Export, 2 - 10 employeesUsed the software for: Less than 6 months.

“It's a bit pricy, and the number of contacts it offers per tier could have been better, especially for the base tier.“

July 10, 2024

Features

Email templates

4.3

Email management

4.3

Email marketing

4.2

SM

Sue M

Director Western CanadaMechanical or Industrial Engineering, 2 - 10 employeesUsed the software for: Less than 6 months.

“Brevo is very easy to use and comes equipped with beautiful templates and custom ones you can create yourself.“

September 13, 2024

AB

Angela B

Marketing DirectorEnvironmental Services, 11 - 50 employeesUsed the software for: More than 2 years.

“Using Brevo is a joy, its straight forward and I can see at a glance the next steps I need to take in my marketing strategies.“

September 25, 2023

Pricing

Brevo offers four pricing tiers under its marketing module, including a free plan. The basic plan (Starter) starts at $8.08 per month, billed annually. Other than marketing, Brevo also offers paid plans under conversations, sales, and customer data platform modules. Mailchimp, on the other hand, offers a starting price of $6.61 per month for an initial 12 months (for 500 contacts), after which the price jumps to $13.06 per month. It also stands out with both a free plan and a free trial for 30 days.

[Learn more about Brevo](https://www.capterra.com/p/132996/brevo/)

* * *

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Best for campaign scheduling

Best for campaign scheduling

[View Profile](https://www.capterra.com/p/156699/Klaviyo/)

Starting Price:

$20 usage based, per month

Free Trial

Free Version

Why we picked it

Verified user reviews on our site show that Klaviyo is the best-rated Mailchimp alternative for its campaign scheduling capabilities. The software lets you set a specific date and time to send out your email, SMS, or push notification campaigns, offering flexibility to choose when your marketing messages reach your audience. Plus, it leverages AI to determine the ideal send time for your audience. Klaviyo's segmentation capabilities, email deliverability, and customization options are highlighted as significant improvements over Mailchimp.

Mailchimp also offers campaign scheduling capabilities that allows you to schedule emails and social media posts for specific dates and times. With features such as ‘send time optimization’ and timewarp, the software allows paid users to send emails and campaigns when their audience is more likely to interact. Mailchimp's premium plans are seen as providing sufficient features and some users also find Mailchimp's segmentation tools and integration with standard platforms adequate for their needs.

Pros & Cons

Seamlessly integrates with Shopify, enabling easy data sync and enhanced marketing efforts

Provides robust automation features for email workflows, saving time and enhancing marketing efficiency

Allows precise customer segmentation based on behavior and data, improving targeting and campaign effectiveness

DG

Dhiren G

MDRetail, 2 - 10 employeesUsed the software for: More than 2 years.

“The segmentation features of Klaviyo are top-notch. You can segment your customer base based on a wide array of metrics - ranging from their past purchasing behaviour, their location, and even their engagement with previous emails.“

July 18, 2023

Klaviyo is considered very expensive, especially for small businesses or those with limited budgets

The platform can be slow, laggy, and prone to bugs, affecting the user experience

Setting up workflows and templates can be very time-consuming and complex

KT

Karan T

Email marketing consultantDesign, Self-employedUsed the software for: 1-2 years.

“At times it is hard to justify the monthly fixed cost if you've had a hard month.“

November 8, 2023

Features

Customer segmentation

4.7

Marketing automation

4.5

Campaign planning

4.5

AS

Allison S

Email DesignerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years.

“Klaviyo's integration with Shopify and ability to create complex segments and flows is critical to maximizing marketing efforts and something that is very easy and powerful with Klaviyo.“

November 1, 2024

RO

Ricki O

OwnerMarketing and Advertising, Self-employedUsed the software for: Less than 6 months.

“As a marketer, Klaviyo has been a game-changer for certain of my clients. Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns.“

October 22, 2024

Pricing

Klaviyo offers three pricing plans: Free, Email, and Email and SMS. The paid plans start at $20 per month, billed monthly (for 251-500 active profiles). In comparison, the pricing for Mailchimp’s email marketing plan starts at $6.61 per month for the initial 12 months (for 500 contacts), after which the price jumps to $13.06 per month. This makes Mailchimp a more cost-effective option as compared to the former. The software also stands out with a free 30-day trial of its paid plans in addition to offering a free plan for users.

[Learn more about Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

* * *

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.3 (2922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Best for reporting and analytics

Best for reporting and analytics

[View Profile](https://www.capterra.com/p/31898/Constant-Contact/)

Starting Price:

$12 usage based, per month

Free Trial

Free Version

Why we picked it

Constant Contact is highly rated for its reporting and analytics capabilities by software reviewers on our website, and is a viable alternative to Mailchimp. It offers valuable insights into email campaign performance, allowing you to track key metrics such as open rates, click-through rates, bounce rates, and unsubscribes. These metrics are presented in easy-to-understand reports that further help you analyze campaign effectiveness, identify areas for improvement, and optimize future email marketing strategies. Users find Constant Contact a good alternative to Mailchimp due to its user-friendly interface and seamless integration with other software systems. 

Similarly, Mailchimp provides reporting and analytics tools to help you monitor marketing trends and gain insights based on data. Additionally, it offers detailed visualization options, allowing you to filter dashboards by audience, campaigns, and eCommerce metrics over custom timeframes to better understand your data. Compared to Constant Contact, Mailchimp is appreciated for its competitive pricing, modern interface, and better analytics.

Pros & Cons

Includes pre-designed templates that can be easily modified to fit brand styles

Provides an intuitive editor for customizing email templates and creating emails

Offers reliable support including live phone assistance and helpful resources

MB

Maya B

Social Media ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years.

“Constant Contact supported our marketing plans and organized campaigns at all stages, and the data maintained continuity in evaluating campaigns and taking lessons for future campaigns.“

August 3, 2024

The platform can be complex and difficult to navigate for new users

Contact lists require manual updates and can be difficult to manage

Customization options for templates and emails are limited

SA

Sandra A

Client Development ManagerSecurity and Investigations, 51 - 200 employeesUsed the software for: More than 2 years.

“I didn't like the versatility of the product, it was challenging to customize it to appear the way I wanted it to, and it was especially so as the views between desktop and mobile devices were inconsistent.“

August 17, 2023

Features

Email management

4.6

Lead management

4.6

Social promotion

4.5

CW

Chassity W

Business OwnerConsumer Services, 2 - 10 employeesUsed the software for: Less than 6 months.

“I like how it's easy to go in and make changes to campaigns and being able to schedule ahead of time for future dates.“

February 17, 2023

BL

Brittney L

Client Services Coordinator Real Estate, 2 - 10 employeesUsed the software for: 6-12 months.

“I like how you can attach links and track who opens the email vs who clicks to view the link. It generates a queue so I can go and reach out to those who look like they might be interested.“

October 26, 2023

Pricing

Constant Contact offers three pricing plans, starting at $12 per month and going up to $80 per month, billed monthly. It also provides a 30-day free trial, allowing users to explore its features before committing. On the other hand, Mailchimp offers four subscription tiers: Free, Essentials, Standard, and Premium. The pricing begins at $6.61 per month for the initial 12 months (for 500 contacts), billed monthly, after which the price jumps to $13.06 per month. The software also offers a free plan, a one-month free trial of its paid plans, and other plans for website and transactional email users.

[Learn more about Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

* * *

[4.5 (6228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Best for contact management

Best for contact management

Starting Price:

$15 per user, per month

Free Trial

Free Version

Why we picked it

Verified user reviews show that HubSpot Marketing Hub is the best-rated Mailchimp alternative for its contact management features. Users believe the platform is a good alternative to Mailchimp due to its comprehensive features, which streamline marketing efforts and reduce the need for multiple tools. They appreciate HubSpot's robust CRM system, better customization, and enhanced customer support, making it more suitable for larger businesses and those needing advanced marketing capabilities. You can use this tool to create contact records, complete tasks directly within your contact database, and view past interactions.  

Mailchimp, on the contrary, is more cost-effective and easier to use, particularly for small businesses with basic email marketing needs. With Mailchimp, you can organize your contacts using tags and segments, and even manage your contacts on mobile. Users also note that Mailchimp's pricing is more attractive for those who do not require the extensive features offered by HubSpot. 

Pros & Cons

Provides an intuitive and easy-to-use platform for managing marketing activities

Offers features for tracking lead activity and engagement throughout the customer journey

Comes with tools for optimizing content and improving search engine rankings

KH

Katie H

Dir of Finance and OPerationsFund-Raising, 11 - 50 employeesUsed the software for: 1-2 years.

“HubSpot Marketing Hub is a powerful platform that stands out for its user-friendly interface, extensive integrations, and scalability.“

July 17, 2024

The expense of advanced features and higher-tier plans can be quite high for small businesses and startups

Integration with third-party apps and other platforms can be complex and limited

Reporting features are not comprehensive, and some metrics can be difficult to access or customize

GB

George B

DigitalMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months.

“One of the drawbacks of HubSpot Marketing Hub is its pricing structure, which may be prohibitive for smaller businesses or startups with limited budgets. While the platform offers extensive features, access to certain advanced functionalities often requires higher-tier subscriptions.“

March 28, 2024

Features

Spam blocker

4.6

Dashboard

4.4

Customizable forms

4.3

MM

Melisa M

eCommerce and Technology ManagerArts and Crafts, 11 - 50 employeesUsed the software for: 1-2 years.

“Overall, our experience has been very positive. We have been able to do quite a bit with the basic setup plus custom objects. Any time I need to integrate another platform, it's pretty straightforward.“

August 27, 2024

Daniela G

Founder and DirectorReal Estate, Self-employedUsed the software for: 1-2 years.

“I love the flexibility it offers in customising some fields, including in the free version. It is a great way to start using and testing it before engaging in a more advanced use.“

December 16, 2024

Pricing

The pricing for HubSpot Marketing Hub starts at $15 per seat, per month, billed annually for individuals and small teams and goes up to $3,600 per month for enterprises (for 10,000 marketing contacts). It also offers a free plan for up to two users and a 14-day free trial. Mailchimp stands out here with a 30-day free trial, with pricing starting at $6.61 per month for the initial 12 months (for 500 contacts), billed monthly, after which the price jumps to $13.06 per month. Similar to HubSpot, Mailchimp also offers a free plan for managing up to 500 contacts.

[Learn more about HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

* * *

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Best free Mailchimp alternative

Best free Mailchimp alternative

Starting Price:

$16 usage based, per month

Free Trial

Free Version

Why we picked it

Omnisend is regarded as the best free Mailchimp alternative by verified reviewers on our website. The software, in its free plan, allows you to manage up to 250 contacts and send up to 500 emails per month. It also includes automation capabilities and lets you create unlimited custom events to use as triggers in your workflows. Users say the software offers competitive pricing, ease of use, and a robust feature set, including advanced automation and better multi-channel marketing options. 

On the other hand, some users believe Mailchimp offers a more reliable option with better deliverability and is slightly cheaper for certain business needs. In its free version, Mailchimp allows you to store and manage up to 500 contacts and send 1,000 emails per month. 

Pros & Cons

Facilitates live tracking of campaign performance

Offers tools to capture leads on websites

Seamlessly connects with platforms such as Shopify and WooCommerce

DO

Daniela O

Marketing CoordinatorRetail, 11 - 50 employeesUsed the software for: 1-2 years.

“Its a great experience to explore the different features, and how it makes the email campaign creation and automation very easy and user friendly.“

October 9, 2024

Can be glitchy, slow, and cumbersome to use

Limited and confusing for complex tasks

Lacks a mobile app for on-the-go management

JN

Jo-Ann N

OwnerRetail, Self-employedUsed the software for: 1-2 years.

“The email campaigns functionality can be a bit slow to respond. The automations are great once set up, but not very intuitive and difficult to manage and copy over to new automations.“

November 29, 2023

Features

Marketing automation

4.8

Email marketing

4.7

Email campaign management

4.5

TH

Tessa H

OwnerLuxury Goods & Jewelry, Self-employedUsed the software for: 1-2 years.

“I love the statistics Omnisend provides regarding my email campaigns and the ease of creating and sending out new email campaigns. I also love that there are detailed instructions available to help automate custom emails for customers.“

October 17, 2024

CT

Cody T

OwnerRetail, 2 - 10 employeesUsed the software for: More than 2 years.

“The campaign builders integrations make building stoppable e-mails extremely optimized for conversion and the segmenting is really powerful.“

January 15, 2023

Pricing

Omnisend offers three pricing tiers, including a free plan with a starting price of $11.20 per month. In contrast, Mailchimp offers four subscription tiers: Free, Essentials, Standard, and Premium for email marketers and other paid plans for website and transactional email users. The pricing for this email marketing tool begins at $6.61 per month for the initial 12 months (for 500 contacts), billed monthly, after which the price jumps to $13.06 per month. Other than this, it also offers a 30-day free trial.

[Learn more about Omnisend](https://www.capterra.com/p/153508/Omnisend/)

* * *

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.6 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/)

Best value for money

Best value for money

[View Profile](https://www.capterra.com/p/175000/ConvertKit/)

Starting Price:

$33 flat rate, per month

Free Trial

Free Version

Why we picked it

Verified user reviews on our website show that Kit is the best-rated Mailchimp alternative for its value for money. Users also appreciate Kit for its segmentation, automation, and landing page functionality. They report that using the tool has helped them grow their email subscribers and nurture their customer relationships, as they can create automation sequences and build funnels to best serve their audience. It also comes with a generous free plan, which is much appreciated by the users. 

However, many believe Mailchimp excels in several key areas. For example, the software impresses with its user-friendly interface, extensive template library, and robust automation features, making it accessible for beginners. Its integration capabilities with social media and Google Analytics also provide deeper insights into campaign performance.

Pros & Cons

Offers an intuitive interface with powerful automation features

Provides extensive customization capabilities

Simplifies registration and payment management

RO

Ricki O

FounderMarketing and Advertising, Self-employedUsed the software for: Less than 6 months.

“ConvertKit has been a game-changer for my client's businesses. The intuitive interface and powerful automation features have helped me streamline their email marketing and find a way to build a loyal subscriber base for them.“

October 14, 2024

The amount you pay can increase with an increase in the subscriber list

Email builder can be difficult to use at times

Email messaging can be a bit confusing for some users

Edward N

Affiliate Marketing SpecialistMarketing and Advertising, Self-employedUsed the software for: I used a free trial.

“The cost of the service can be expensive for those with smaller subscriber lists or limited budget resources. The design interface could be more visually appealing.“

January 20, 2023

Features

List management

4.7

Campaign management

4.6

Mobile optimization

4.6

LC

LaMeshia C

FounderMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months.

“It is a great templated platform for people who know nothing about CRM or email lists. They can grow on this channel.“

December 31, 2023

NS

Nicola S

CEOHealth, Wellness and Fitness, Self-employedUsed the software for: 1-2 years.

“Using convertkit allowed to me to grow my email subscribers and nurture my relationship with them as I could create great automation sequences and build funnels to best serve my audience.“

February 18, 2023

Pricing

Kit offers three pricing modules, starting at $9 per month, billed annually, and $15 per month when billed monthly. It also has a free plan for up to 10,000 subscribers. In contrast, Mailchimp offers more pricing tiers with prices starting at  $6.61 per month for the initial 12 months (for 500 contacts), billed monthly, after which the price jumps to $13.06 per month, and a free plan as well. Compared to Kit, which offers a free trial of 14 days, Mailchimp offers a 30-day free trial.

[Learn more about Kit](https://www.capterra.com/p/175000/ConvertKit/)

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[Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)[4.5 (1136)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

Best rated for ease of use

Best rated for ease of use

[View Profile](https://www.capterra.com/p/148516/Marketing-360/)

Starting Price:

Contact Vendor

Free Trial

Free Version

Why we picked it

According to verified reviewers, Marketing 360 is the best-rated Mailchimp alternative for its ease of use. It offers a comprehensive range of features for effective marketing, including email automation, analytics, tracking, and advertisement management. Additionally, the user interface is easy to use, making it easy to set up campaigns and track results. The support team is also considered knowledgeable and responsive, which makes it a great choice for many businesses.

Mailchimp, compared to Marketing 360, offers a free version to get started, which is appreciated by a lot of users. It also provides in-depth and detailed statistics about who your emails were sent to, who opened and engaged with them versus who ignored them, how long they were engaged with, and much more. All this provides users valuable information, allowing them to refine their email marketing strategies.

Pros & Cons

Offers expert advice and support for developing and implementing marketing strategies

Provides extensive customization capabilities for tailoring the platform to specific business needs

Offers capabilities for managing and publishing content across various channels

JB

Jennifer B

Executive DirectorNon-Profit Organization Management, Self-employedUsed the software for: 1-2 years.

“The staff were friendly, willing to work at my slow pace, and lots of resources (including live people) to teach me new features.“

October 22, 2024

The service can be expensive, especially for small businesses with limited budgets

Compatibility issues with existing systems and tools

Website development took longer than expected, delaying business operations

AN

Alberto N

Administrative SupervisorAutomotive, 11 - 50 employeesUsed the software for: More than 2 years.

“I wish the pricing plans were more affordable for small businesses. Also, the learning curve can be steep for beginners.“

March 25, 2024

Features

Contact management

4.6

Reporting and analytics

4.5

Multi-account management

4.1

MB

Mohamed B

School ownerEducation Management, 11 - 50 employeesUsed the software for: More than 2 years.

“This program enabled me to save time through tools, analytics and reporting data to measure campaign effectiveness, and enable data-driven decision making.“

August 16, 2023

AA

Aid A

NursingHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: More than 2 years.

“Marketing 360 offers a comprehensive marketing management solution that is highly regarded by companies looking for a centralized platform to streamline their marketing activities, maintain brand consistency, and make data-driven decisions.“

October 20, 2023

Pricing

You’ll need to contact the vendor to know the pricing for Marketing 360. On the other hand, Mailchimp’s pricing is available on their website and starts at $6.61 per month for initial 12 months (for 500 contacts), billed monthly, after which the price jumps to $13.06 per month. The tool also offers a free trial of 30 days and a free plan, allowing you to experience its user interface firsthand before committing to a purchase.

[Learn more about Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)

* * *

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Best for customer support

Best for customer support

[View Profile](https://www.capterra.com/p/79367/ActiveCampaign/)

Starting Price:

$15 flat rate, per month

Free Trial

Free Version

Why we picked it

Verified users on our site say that ActiveCampaign is the best-rated Mailchimp alternative for its customer support. It also offers superior automation and segmentation capabilities, which are essential for advanced email marketing needs. The software provides support options via phone, chat, and email. In addition, it offers a comprehensive knowledge base, community forum, and onboarding and migration support. 

Compared to ActiveCampaign, Mailchimp is preferred for its simplicity and affordability, especially for basic email marketing tasks. Mailchimp's free plan is attractive to those with minimal needs, and some users find it easier to integrate with other platforms. Mailchimp also offers email support and a help center to get you started with the tool and leverage its features effectively. Paid plan users can also access the live chat option and phone support option.

Pros & Cons

Offers tools for effective lead management and nurturing

Includes built-in CRM features for managing customer relationships

Features a visual drag-and-drop workflow builder that makes designing complex workflows easy

Romaric S

Web DesignerComputer Software, 2 - 10 employeesUsed the software for: More than 2 years.

“We flexibly auomate & send out bulk daily emails, collect leads, migrate contacts and manage them from one place without stress.“

February 11, 2023

Setting up automations can be complex and confusing for beginners.

Segmenting contacts can be confusing and not intuitive

API has limitations, particularly around the number of calls per day

Argyris S

FounderInternet, 2 - 10 employeesUsed the software for: More than 2 years.

“The UI needs some fine-tuning. It takes some time to get used to it, but once you do, it's easy to find anything you need and use it.“

November 14, 2023

Features

Campaign planning

4.5

Newsletter management

4.4

Email distribution

4.4

JM

Joao M

Spinning InstructorHealth, Wellness and Fitness, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“ActiveCampaign AI automations makes our digital marketing so efficient and less demanding. It was easy to automate some of the tasks during campaigns which saves us time. ActiveCampaign reports also keeps us on check by giving us access to pin-point insights about our marketing campaigns performance.“

August 14, 2024

Wepnyu Daniel P

CEOOnline Media, 2 - 10 employeesUsed the software for: 1-2 years.

“It helps me alot alot as i store most of my cilent information there and also run marketing and planning from there, so it has been a great time for me.“

May 1, 2023

Pricing

ActiveCampaign offers four pricing tiers, ranging from $15 per month to $145 per month, billed monthly. It also offers a 14-day free trial that lets you test the features of the tool before investing. On the other hand, Mailchimp’s pricing starts at $6.61 per month for the initial 12 months (for 500 contacts), after which the price jumps to $13.06 per month, making it more cost-effective. It also offers a 30-day free trial and a free plan for users.

[Learn more about ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

* * *

## Top Mailchimp alternatives at a glance

Vendor

User Rating

Starting Price

[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$9.00

per feature, per month

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$10.00

per user, per month

[4.6 (3439)](https://www.capterra.com/p/132996/brevo/reviews/)

$9.00

usage based, per month

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

$20.00

usage based, per month

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.3 (2922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$12.00

usage based, per month

[4.5 (6228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$15.00

per user, per month

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

$16.00

usage based, per month

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.6 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/)

$33.00

flat rate, per month

[Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)[4.5 (1136)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

Not provided by vendor

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$15.00

flat rate, per month

## Our methodology

Our independent and objective research is based on market demand signals along with an analysis of our proprietary data, including product information and verified user ratings and reviews, as of January 2025.  

**To be eligible, products had to meet at least one of the following criteria:**

-   Demonstrate popular demand as a Mailchimp alternative based on online search trends explicitly comparing the two systems 
-   Appear as one of the most frequently mentioned products in Capterra reviews in relation to Mailchimp, either as a competitor they also considered in their software search or as an alternative they switched to.
    
-   Be one of the highest-rated Mailchimp competitors 

**The selected products also met these requirements:**

-   Must have at least 20 published reviews in the past 2 years as of the analysis period. 
-   Demonstrate U.S. market presence based on factors such as the availability of U.S.-based reviews and product website research
    
-   In certain cases, depending on the product we’re considering alternatives for, we may expand our selection criteria based on our market insights to ensure we’re providing the best options for buyers
    

After selecting products, we used user ratings to determine each of the listed “best for” distinctions. We took the highest-rated products for each of those “best for” distinctions unless that product already appeared on our list. In these cases, we featured the next highest-rated product to avoid repetition. 

Some “best for” distinctions are based on reviews for attributes, such as overall rating, value for money, ease of use, customer service, and functionality. Other distinctions are based on the most important features in the software category, according to user ratings within two years of our research process.

**In our descriptions of each featured product, we include the following details:**

**Review excerpts**: Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, sentiment, topic coverage, and thematic relevance. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar.

**Key features**: Our research team analyzed verified email marketing reviews on Capterra (as of January 2025) to identify the features that users value the most in each of the listed tools. Features that received the highest rating were then included in the list.

## Mailchimp overview

### What is Mailchimp?

Mailchimp is an online marketing platform that helps businesses manage their email lists and automate their marketing campaigns. The software’s core functionality revolves around email marketing, enabling users to design visually appealing emails, automate campaigns based on customer behavior (such as welcome sequences and abandoned cart reminders), segment their audience for targeted messaging, and track key performance indicators, including open rates and click-through rates.  

Beyond email, Mailchimp also offers a suite of integrated tools, including landing page builders, social media advertising capabilities, and CRM features, providing a centralized hub for managing various aspects of marketing campaigns. The software offers both free and paid plans, allowing you to start with a basic level of email marketing functionality and gradually upgrade as your needs and budget grow.

### Key features of Mailchimp

Mailchimp offers several features to help with email marketing projects. Out of all the features, the following are highly rated by users on our website:

-   **Engagement tracking**: Provides valuable insights into how your audience interacts with your emails. The software records key metrics such as open rates, click-through rates, and bounce rates, allowing you to gauge the effectiveness of your campaigns. Mailchimp’s engagement tracking feature has earned a high rating of 4.8/5.\*
    
-   **Email campaign management**: Allows users to create visually appealing emails with drag-and-drop editors, segment their audience to send personalized messages, and track key performance indicators to measure campaign success. The software also offers A/B testing features, allowing you to test multiple versions of the same campaign to refine your strategy. This feature is a favorite among users, receiving a strong rating of 4.6/5.\*
    
-   **Campaign scheduling**: Lets users pre-schedule their email campaigns to be sent at a specific date and time in the future. This ensures that emails reach recipients at optimal times, such as when they are most likely to be engaged, maximizing the chances of higher open and click-through rates. This feature has also been rated 4.6/5 by our reviewers.\* 

_\*Our research team analyzed verified reviews of Mailchimp on Capterra (as of January 2025) to identify the features that users value the most in this tool. Features that received the highest rating were then included here._

### What to look for in Mailchimp alternatives

When exploring Mailchimp alternatives, focusing on the most important aspects can help you find the perfect tool for your email marketing needs. Here are the top three considerations:

-   **Assess all features**: Assess the specific features offered by each tool, such as email automation capabilities, landing page builders, CRM integration, and advanced segmentation options, to determine if they meet your unique marketing needs. This includes basic email lists, complex automated campaigns, or specialized features such as eCommerce integrations. Ensure it also includes customizable templates and advanced tools for creating unique and professional-looking campaigns.
    
-   **Evaluate user-friendliness**: Look for a platform with a user-friendly interface and intuitive design to facilitate seamless navigation and minimize your team's learning curve. This ensures that both beginners and experienced users alike can create email campaigns quickly without hassles. Moreover, a user-friendly platform saves time and effort, allowing you to focus on creativity rather than figuring out how the tool works.
    
-   **Consider your budget**: Pricing is an important factor, especially for budget-conscious users. Therefore, it is crucial to evaluate pricing models (tiered vs. pay-per-email), costs associated with features, and potential hidden fees to ensure the platform aligns with your budget. Look for alternatives that offer free plans or trials to test features before committing. Ensure the paid plans provide good value, offering a balance of affordability and essential features for your needs.
    

## Which Mailchimp alternative should you choose?  

Choosing the right Mailchimp alternative depends on what you need from your email marketing tool. Whether you’re looking for advanced marketing features, affordability, or beginner-friendly options, there’s a solution out there tailored to your specific goals. Below, we’ve highlighted the best alternatives to Mailchimp, with recommendations based on key strengths to help you find the perfect fit for your email marketing projects.

-   **If you prioritize a simple user interface**, EmailOctopus can be a good option to consider. It is generally considered cleaner, making it easier to navigate and find the features you need.
    
-   **For campaign management**, MailerLite is ideal. Its intuitive interface makes it convenient to navigate and create campaigns, even for beginners.  
-   **If you’re focused on email tracking**, Brevo can be the right choice. It offers a good range of tracking metrics, including open rates, click-through rates, bounce rates, unsubscribes, and more.
    
-   **For scheduling campaigns**, Klaviyo can be a good option, as it offers flexible scheduling options, including the ability to schedule campaigns for specific dates and times, or to use advanced scheduling features such as sending based on recipient time zones.
    
-   **If detailed reporting and analytics are your priorities**, Constant Contact stands out with clear and easy-to-understand reports, making it simple to interpret key metrics.
    
-   **For robust contact management capabilities**, HubSpot Marketing Hub is the best fit with a robust set of contact management features, including detailed contact records, segmentation capabilities, and powerful list management tools.
    
-   **If you need a free alternative**, Omnisend can be a good choice, particularly for eCommerce businesses, offering features such as automated product recommendations, abandoned cart recovery, and integrations with popular eCommerce platforms.
    
-   **If value for money is a key factor**, Kit is the top pick, offering a very generous free plan that allows for up to 10,000 subscribers and unlimited emails.
    
-   **For ease of use**, Marketing 360 is ideal as it aims to be an all-in-one platform, potentially simplifying workflows by integrating various marketing functions such as email, social media, and website management.
    
-   **If you need robust customer support**, ActiveCampaign can be the right fit as it provides dedicated support teams for different customer tiers, ensuring more personalized and efficient assistance.
    

## FAQs

Is Mailchimp free to use?

Yes. Mailchimp offers a free plan that includes basic email tools, audience management, and up to 500 contacts. It’s suitable for small teams starting out with limited campaign needs.

Does Mailchimp offer mobile apps?

Yes. Mailchimp provides mobile apps for iOS and Android that let you create campaigns, manage contacts, and view reports. You can also send automated emails and social posts directly from your phone.

Can I integrate Mailchimp with my online store?

Yes. Mailchimp supports integrations with major e-commerce platforms. These allow you to sync customer data, send product recommendations, and automate abandoned cart emails.

What support options does Mailchimp offer?

Support varies by plan. Free users get 30 days of email support and chatbot access. Essentials and Standard plans include chat and email support, while Premium users also get phone support and onboarding help.

Does Mailchimp support SMS marketing?

Yes. Mailchimp includes SMS marketing features that let you send promotional messages and alerts. These are available as add-ons and require compliance with local regulations.

Can I create landing pages in Mailchimp?

Yes. Mailchimp allows users to build standalone landing pages using drag-and-drop tools. These pages can be used for promotions, lead capture, or product announcements.

Is Mailchimp HIPAA-compliant?

No. Mailchimp is not HIPAA-compliant and should not be used to store or transmit protected health information (PHI).

Does Mailchimp offer predictive analytics?

Yes. Mailchimp’s Premium plan includes predictive segmentation, which uses AI to forecast customer behavior and improve targeting.

Can I use Mailchimp for social media marketing?

Yes. Mailchimp supports social post creation and scheduling for platforms like Facebook and Instagram. You can also track engagement and integrate follower data into campaigns.

How does Mailchimp handle email deliverability?

Mailchimp uses authentication protocols and sender reputation tools to improve deliverability. Users can monitor bounce rates and engagement metrics to optimize campaigns.

[Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/)

Shephalii Kapoor is a writer at Capterra. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Capterra, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading.

[Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/)

Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics...

Related reading

Table of Contents

-   [EmailOctopus](#EmailOctopus)
-   [MailerLite](#MailerLite)
-   [Brevo](#brevo)
-   [Klaviyo](#Klaviyo)
-   [Constant Contact](#Constant-Contact)
-   [HubSpot Marketing Hub](#HubSpot-Marketing)
-   [Omnisend](#Omnisend)
-   [Kit](#ConvertKit)
-   [Marketing 360](#Marketing-360)
-   [ActiveCampaign](#ActiveCampaign)
-   [Top Mailchimp alternatives at a glance](#top-mailchimp-alternatives-at-a-glance)
-   [Our methodology](#our-methodology)
-   [Mailchimp overview](#mailchimp-overview)
-   [Which Mailchimp alternative should you choose?](#which-mailchimp-alternative-should-you-choose)
-   [FAQs](#faqs)

## Software Found In

-   [Email Management Software](https://www.capterra.com/email-management-software/)
-   [Social Media Marketing Software](https://www.capterra.com/social-media-marketing-software/)
-   [Marketing Analytics Software](https://www.capterra.com/marketing-analytics-software/)
-   [CRM Software](https://www.capterra.com/customer-relationship-management-software/)
-   [Real Estate CRM Software](https://www.capterra.com/real-estate-crm-software/)
-   [Email Tracking Software](https://www.capterra.com/email-tracking-software/)
-   [Lead Management Software](https://www.capterra.com/lead-management-software/)
-   [Small Business CRM Software](https://www.capterra.com/small-business-crm-software/)
-   [Marketing Automation Software](https://www.capterra.com/marketing-automation-software/)
-   [Email Marketing Software](https://www.capterra.com/email-marketing-software/)
-   [Survey Software](https://www.capterra.com/survey-software/)
-   [Landing Page Software](https://www.capterra.com/landing-page-software/)
-   [Campaign Management Software](https://www.capterra.com/campaign-management-software/)
-   [All-in-One Marketing Platform Software](https://www.capterra.com/all-in-one-marketing-software/)
-   [Insurance CRM Software](https://www.capterra.com/insurance-crm-software/)
-   [Sales Tracking Software](https://www.capterra.com/sales-tracking-software/)
-   [Transactional Email Software](https://www.capterra.com/transactional-email-software/)
-   [Website Builder Software](https://www.capterra.com/website-builder-software/)
-   [Personalization Software](https://www.capterra.com/personalization-software/)
-   [Customer Journey Mapping Tools Software](https://www.capterra.com/customer-journey-mapping-tools-software/)