---
title: "Mailchimp Pricing 2026 | Capterra"
description: "Learn more about Mailchimp pricing plans including starting price, free versions and trials."
source_url: "https://www.capterra.com/p/110228/MailChimp/pricing/"
page_type: "pricing"
language: "en"
---

# Mailchimp Pricing

- Overall rating: 4.5 out of 5 from [17,671 reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)
- Starting at $13.00 per month
- Free trial: Available
- Free version: Available
- Credit card required: No

---

## How much does Mailchimp cost?

Mailchimp has **4 different plans**. The pricing **starts at $13 flat rate per month** with a free plan available.

### Free

- Price: Contact vendor
- Billing: Flat Rate, Per Month

#### Free plan includes:

- 2500 Monthly Email Sends
- 1 User Seat
- Pre-Built Email Templates
- 330+ Integrations
- Reporting & Analytics
- Forms and Landing Pages
- Creative Assistant
- Email support for first 30 days

### Essentials

- Price: $13.00
- Billing: Flat Rate, Per Month

#### Essentials plan includes:

- 3 Seats
- Owner & Admin
- Up to 50,000 Contacts
- Surveys
- Audience Dashboard
- Campaign Engagement
- Purchase Behavior
- Content Studio

### Standard

- Price: $20.00
- Billing: Flat Rate, Per Month

#### Standard plan includes:

- 6000 Monthly Email Sends
- 5 User Seats
- 4 Roles
- Pre-Built Journeys
- Custom-Coded Templates
- Predictive Segmentation
- Content Optimizer
- Send Time Optimization
- Dynamic Content
- 24/7 Email & Chat Support

### Premium

- Price: $350.00
- Billing: Flat Rate, Per Month

#### Premium plan includes:

- 150000 Monthly Email Sends
- Unlimited User Seats
- 5 Roles
- Content Optimizer
- Send Time Optimization
- Dynamic Content
- Multivariate Testing
- Comparative Reporting
- Advanced Segmentation
- Assisted Onboarding

---

## Is Mailchimp worth the price?

### Value for Money
- Overall rating: 4.4 out of 5
- Good or excellent value for money: 79%

AI summary based on 155 value-for-money rating reviews:
Some users say Mailchimp offers a variety of pricing plans that cater to different business needs and budgets, including a feature-rich free version that allows for a sizable number of subscribers before requiring a paid plan. They appreciate the flexibility and customization options available even in the free plan, which includes tools like the landing page builder and survey maker. However, some reviewers feel that Mailchimp's pricing can become expensive as the subscriber list grows, making it less ideal for small businesses with tight budgets.

#### Rating breakdown
- Ease of use: 4.4
- Customer service: 4.2
- Features: 4.4
- Ease of deployment: 4.4
- Likelihood to recommend: 76%

Based on 17,671 total Mailchimp reviews.

---

## How does Mailchimp compare to other alternatives?

Mailchimp starts at $13 flat rate per month. Explore how its pricing and plan options compare with top alternatives below.

Mailchimp pricing comparison

| Product | Plans | Starting price | Free version | Free trial | Value for Money |
| --- | --- | --- | --- | --- | --- |
| Mailchimp — 4.5 out of 5 ([17,671 reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)) | 4 plans | $13.00 /mo | Available | Available | 4.4 |
| [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) — 4.3 out of 5 ([2,942 reviews](https://www.capterra.com/p/31898/Constant-Contact/reviews/)) | 3 plans | $12.00 /usage/mo | Not available | Available | 4.1 |
| [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 ([6,250 reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)) | 3 plans | $15.00 /user/mo | Available | Available | 4.2 |
| [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) — 4.6 out of 5 ([909 reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)) | 4 plans | $14.99 /user/mo | Available | Not available | 4.7 |
| [Omnisend](https://www.capterra.com/p/153508/Omnisend/) — 4.7 out of 5 ([836 reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)) | 3 plans | $16.00 /usage/mo | Available | Not available | 4.5 |

---

## What reviewers say about Mailchimp's pricing

### What they like

-   **Mailchimp offers a variety of pricing plans that cater to different business needs and budgets** Including a feature-rich free version that allows for a sizable number of subscribers before requiring a paid plan. They appreciate the flexibility and customization options available even in the free plan, which includes tools like the landing page builder and survey maker.
    
-   **The free plan is especially beneficial for small businesses** Allowing them to manage contacts, organize email campaigns, and use basic features like email automation and segmentation without incurring costs. Some users report that the drag-and-drop editor and templates make it easy to create professional emails, and the integration with third-party programs enhances its capabilities.
    

### What holds them back

-   **Mailchimp's pricing can become expensive as the subscriber list grows** Making it less ideal for small businesses with tight budgets. They find that advanced features and functionalities are often locked behind higher-tier plans, which may not be cost-effective for smaller businesses.
    
-   **The free plan is limited in terms of advanced automation** Segmentation, and customization options, which can hinder the development of more sophisticated marketing strategies. Others indicate that the pricing structure can be confusing and that managing larger email databases can become costly due to charges for duplicate subscribers and unsubscribed contacts.