# Mailchimp Pricing: A Comprehensive Guide | Capterra > Check out the Mailchimp pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/110228/MailChimp/pricing --- Mailchimp Pricing Guide 2025 Last updated on June 11, 2025 Written by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Writer Edited by [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) Editor Pricing for Mailchimp [4.5 (17596)](#reviews) User rating:[ 4.5 ](#reviews) Based on (17,596) reviews ## Overview of Mailchimp pricing A highly rated email marketing and automation platform, [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) offers dedicated features for campaign creation, campaign tracking, abandoned cart recovery, contact management, segmentation analysis, and more. There are four subscription tiers available for Mailchimp: Free, Essentials, Standard, and Premium. Each plan varies in terms of features, user capacity, and advanced functionalities, allowing teams of all sizes to find a solution that meets their requirements. We dug into our data to help you understand the different pricing plans available, identify the critical distinctions between each plan, and choose the right one based on your team size and marketing needs. Let’s compare these plans in detail: Free $0.00 * * * It Includes - 2500 Monthly Email Sends - 1 User Seat - Pre-Built Email Templates - 330+ Integrations - Reporting & Analytics - Forms and Landing Pages Essentials $13.00 Flat Rate,Per Month * * * It Includes - 3 Seats - Owner & Admin - Up to 50,000 Contacts - Surveys - Audience Dashboard - Campaign Engagement Standard $20.00 Flat Rate,Per Month * * * It Includes - 6000 Monthly Email Sends - 5 User Seats - 4 Roles - Pre-Built Journeys - Custom-Coded Templates - Predictive Segmentation Premium $350.00 Flat Rate,Per Month * * * It Includes - 150000 Monthly Email Sends - Unlimited User Seats - 5 Roles - Content Optimizer - Send Time Optimization - Dynamic Content ## Cost breakdown Designed to meet the needs of different types of users, from individual freelancers to large marketing teams, Mailchimp offers a flexible pricing structure. With multiple pricing tiers and various feature sets, teams can select the plan that best aligns with their goals and budget. ### Starting price All plans are billed per month. The Free package is a free forever plan limited to 1 user seat, making it ideal for personal use or small teams. The Essentials plan starts at $4.55 per month (billed monthly for up to 500 contacts) for the first 12 months of service, starting from the date of enrollment.  The Standard plan is priced at $6.80 per month for 12 months, billed monthly (for up to 500 contacts). For those looking for more advanced features, the Premium plan starts at $136.06 per month for the initial 12 months, billed monthly.  Mailchimp offers a free trial of its paid plans that lasts for one month. The trial allows you to explore and experience the full range of advanced features and capabilities without any financial commitment. You can assess how well the paid plans meet your marketing needs, helping you make an informed decision. ### Billing options Mailchimp plans are billed monthly on the same day of the month. The software vendor offers 50 percent off on its pricing plans for 12 months, billed monthly. You can easily upgrade or downgrade your plans, which can be great for businesses that need a flexible and scalable marketing solution.   ### Feature differentiation The Essentials, Standard, and Premium plans offer different levels of functionality: - **Seats:** While the Free plan of the software supports 1 user seat, the Essentials and Standard are meant for up to 3 and 5 users, respectively. The Premium plan, on the other hand, allows you to accommodate unlimited seats.   - **Contact count:** Mailchimp’s Free plan supports up to 500 contacts in your account. While the Essentials plan allows you to manage up to 50,000 contacts, the Standard plan offers an increased contact limit of 100,000. Since the Premium plan is a custom plan, you can contact the vendor to understand the maximum contact count for this plan. - **Segmentation:** The Free and Essentials plans offer basic segmentation capabilities whereas the Standard and Premium plans of the tool offer advanced segmentation options, allowing you to create highly targeted email lists based on a variety of criteria.  - **Automations:** The Free and Essentials plans offer single-step automation, which means that you can trigger a single email based on a specific event or condition. However, the Standard and Premium plans support multi-step automation for complex workflows.  - **Customer support options:** All plans include guides and tutorials for the users. While the Free plan offers email support for the first 30 days, there is no limit on the email support in Essentials, Standard, and Premium plans. All the plans, except the Free plan offer live chat as well. Other than this, the Standard and Premium plans offer personalized onboarding facility for up to 1 session and 4 sessions, respectively. The Premium plan also offers phone support to users. ## What users say about Mailchimp pricing Our team analyzed 1,500+ reviews from verified users of Mailchimp on our website in the last two years to understand their views about the software’s pricing.  User feedback on Mailchimp's pricing reveals that the software’s pricing is a significant concern for many users, especially as subscriber lists grow. While it offers a free plan for limited contacts, costs escalate quickly beyond that, making it less ideal for small businesses with tight budgets or rapid list growth. Despite these concerns, some businesses stick with Mailchimp due to its superior deliverability and open rates, even though other providers offer cheaper plans. Overall, Mailchimp is user-friendly and well-priced for its features, but can become expensive for larger lists and advanced needs[\[1\].](#footnotes) Antonia N.Movement and Mindset Coach Health, Wellness and Fitness2+ years “It's user friendly, easy to integrate, worth the price and made my virtual experience easy to delegate.” June 16, 2023 Joseph Clogene F.CEOInternet1-2 years “Mailchimp offers pricing plans tailored to the needs of each business, saving money compared to more expensive email marketing solutions.” March 25, 2023 Adrián S.NutricionistaHealth, Wellness and Fitness6-12 months “As my subscriber list grows, costs add up rapidly, which is a challenge for small businesses on tight budgets like mine.” September 6, 2023 Bhoopendr L.Review Broadcast Media6-12 months “They are the most costly programming for us, however when we run the numbers it's worth the effort to make the additional deals.” September 16, 2023 [Read more Mailchimp reviews here.](https://www.capterra.com/p/110228/MailChimp/reviews/) ## Detailed breakdown of Mailchimp pricing plans ### Free plan **Ideal for:** Individual users, freelancers, or small teams looking to build their business and grow their audience. The free forever plan of Mailchimp includes **up to 1 seat (users).** This plan lets you explore the platform's core functionalities to see if they align with your business requirements. However, it's important to note that the free plan has some limitations compared to paid plans, including the maximum number of users and features available. **Free features**[**\[2\]**](#footnotes)**:**  - **Email sends:** Create and send up to 1,000 marketing emails per month to customers, with a daily limit of 500 emails.  - **Contact profiles:** Store and manage detailed information about your subscribers. This information can include their names, addresses, birthdays, purchase history, and any other relevant information. The Free plan supports up to 500 contacts. - **Audience dashboard:** Get a comprehensive overview of your email list and its performance. The dashboard offers insights into key metrics such as subscriber growth, engagement rates, unsubscribes, and bounces. You can also spot patterns, identify trends, and know who you are talking to—even as your audience evolves. - **Surveys:** Send questions to the right prospects or customers and then turn those responses into successful marketing strategies. You can use this feature to collect data on demographics, customer satisfaction, and more.  - **Social posting:** Schedule social media posts or instantly publish posts across different social media platforms, such as Facebook, Instagram, and Twitter. You can also automate your social media content based on previous marketing campaigns. _Campaign manager in Mailchimp (_[_Source_](https://www.capterra.com/p/110228/MailChimp/)_)_ ### Essentials plan **Priced at:** $4.55 per month for 12 months, followed by $9.11 per month **Billing cycle:** Monthly **Ideal for:** Email-only senders who need round-the-clock support. Mailchimp's Essentials plan supports up to 3 users (seats). This plan includes everything in the free plan plus some additional features. You can store and manage up to 50,000 contacts in this plan. Additionally, you can send emails, 10 times the plan's contact limit, per month. This plan also provides guides and tutorials, just like the free plan. **Essentials plan features**[**\[2\]**](#footnotes)**:** - **Templates:** Use pre-built email templates to create professional-looking emails quickly. The software offers a library of customizable, drag-and-drop templates to help you create a variety of emails, including promotional and transactional emails, and newsletters.  - **Email scheduling:** Schedule an email for a specific date and time. The feature also allows you to pause and reschedule an email you have already scheduled. This is helpful for ensuring that your emails reach your subscribers when they are most likely to open and engage with them. - **Pop-up forms:** Use signup forms to collect additional data from your subscribers, which may include their location, interests, and industries. This way you can send more personalized and relevant content to your customers.   - **Customer journey builder:** Create automated workflows based on customer behavior, such as their purchase history or website behavior. This feature helps you automate many of your email marketing tasks, and send relevant emails at the right time. - **A/B testing:** Compare two different versions of your email campaigns to see which one performs better. Once you've created your campaign, you can create variations of it by changing the subject line, sender name, content, or the design. _Pre-built customer journeys in Mailchimp (_[_Source_](https://www.capterra.com/p/110228/MailChimp/)_)_ ### Standard plan **Priced at:** $6.80 per month for 12 months, followed by $13.61 per month **Billing cycle:** Monthly **Ideal for:** Teams that require data-driven automation and optimization tools The Standard plan of Mailchimp builds upon the foundational features of the Basic plan, adding enhanced capabilities that facilitate better efficiency. This plan supports up to 5 seats and allows you to manage up to 100,000 contacts. You can send monthly emails, 12 times the plan’s contact limit. The Standard plan offers additional features, such as increased user roles, advanced segmentation, and custom-coded templates. **Standard plan features**[**\[2\]**](#footnotes)**:**  - **Predicted demographics:** Know your customers so that you can build campaigns that resonate with the audience. This feature automatically predicts customer demographics, such as their age and gender for contacts in your audience, regardless of whether they have engaged with your campaign in the past or not.  - **Customer lifetime value:** Understand the long-term value of your contacts who have made at least one purchase in your connected online store. A contact’s customer lifetime value and purchase likelihood can fall into one of three general categories: low, moderate, or high. - **Content studio:** Use content studio to sync and manage digital assets including photos, graphics, and other marketing files, and ensure that your campaigns are consistent. You can also edit these assets and use them across all your marketing campaigns.  - **Creative assistant:** Create and save designs for your marketing content. This feature uses the colors, fonts, images and logos from your brand kit to generate graphics and layouts for a variety of marketing channels.  - **Marketing calendar:** Keep yourself organized and productive with one clear view into all your campaigns. You can use this feature to view all of your campaigns in one place, preview your upcoming campaigns, make changes to the marketing schedule, and even review your past campaigns.  _Creative assistant in Mailchimp (_[_Source_](https://www.capterra.com/p/110228/MailChimp/)_)_ ### Premium plan **Priced at:** $136.06 per month for 12 months, followed by $272.12 per month **Billing cycle:** Monthly **Ideal for:** Large teams that need dedicated onboarding, unlimited contacts, and priority support. The Premium plan supports unlimited seats and monthly email sends, 15 times the plan’s contact limit. Other than the features available in the Free, Essentials, and Standard plans, this plan offers personalized onboarding for up to 4 sessions, premium migration services, phone support and more.  **Premium plan features**[**\[2\]**](#footnotes)**:**  - **Custom reports:** Create and build a custom report with the metrics that matter most to you and see how your contacts interact with your email campaigns. You can export, edit, review the details and history, rerun, and delete a custom report that can be initially created by selecting an audience and date range.  - **Anomaly detection:** Collect and analyze data on clicks and unsubscribes after you send an email. The feature automatically alerts you if your email performance drops or increases significantly, guiding you further on what actions you can take.  - **Social post scheduling:** Schedule social media posts for specific times and dates across multiple social networks. You can also pause your post if you need to stop, edit, or reschedule it. You can also publish immediately or leave your post paused. - **Multivariate testing:** Compare multiple versions of your email campaign, testing multiple variables at once. You can create and name your emails, then choose your recipients, decide which variables to test, choose your setup, and add your content. With this feature, you can test up to 3 variables at once. - **Send time optimization:** Determine the best time to send your emails to your subscribers based on their past engagement patterns. This feature can be used with Mailchimp's regular, plain-text, A/B testing, and multivariate emails.  _Smart suggestions in Mailchimp (_[_Source_](https://www.capterra.com/p/110228/MailChimp/)_)_ ## What other tools does Mailchimp offer? ### Email and SMS plans and pricing As discussed earlier, Mailchimp offers four pricing plans for email marketing users: Free, Essentials, Standard, and Premium. In addition to this, the software also offers SMS marketing tools to users in the United States (US), United Kingdom (UK), Canada, and Australia, allowing them to send messages in the selected countries.  Mailchimp’s SMS marketing tools are available as an add-on, only to the paid plan users. Users can leverage these tools to send messages to their contacts, share SMS campaigns to segmented lists, track SMS performance, and more. SMS credits are added to the user's account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. Multimedia messaging service (MMS) is only available for Standard and Premium users sending to US or Canada contacts. You need to contact the vendor to know the detailed prices of the SMS marketing tool for your region. ### Websites plans and pricing Mailchimp offers two subscription tiers for website users: Free and Core.  #### Free plan  **Ideal for:** Businesses that need a basic website with a Mailchimp branded domain.  The free forever plan allows you to build and publish a website with unlimited pages. It offers features such as SEO tools, pre-designed website layouts, and a content studio to manage digital assets such as images and graphics. This plan offers limited customer support, which includes guides and tutorials and email support for the first 30 days.  #### Core plan  **Priced at:** $10 per month, billed monthly **Ideal for:** Teams that need to personalize their website with a custom domain and need 24/7 support. The Core plan includes all the features of the Free plan plus some other advantages, such as up to 3 additional seats, custom domain, and email and live chat support. Similar to the Free plan, this plan also includes guides and tutorials to help you navigate the features of the tool and solve technical issues.  ### Transactional email plans and pricing A transactional email is an email that is sent to an individual recipient following a commercial transaction or specific action performed by that person, such as a purchase in the connected store or a password reset request. Mailchimp’s transactional email plans are designed for developers. This tool is available as an add-on to Standard and Premium plans, or the legacy Monthly Plan. The software offers email blocks with a minimum 25,000 emails. Users need to purchase blocks as per their volume of transactional emails.  However, new transactional email users can send up to 500 transactional emails to any email address on a verified domain—without buying transactional email blocks or upgrading a plan. **Here’s an overview of transactional email plans:** - 1-20 blocks are priced at $20 per block, allowing you to send 1 to 500K emails per month. - 21-40 blocks are priced at $18 per block, allowing you to send 500K to 1M emails per month. - 41-80 blocks are priced at $16 per block, allowing you to send 1M to 2M emails per month. - 81-120 blocks are priced at $14 per block, allowing you to send 2M to 3M emails per month. - 121-160 blocks are priced at $12 per block, allowing you to send 3M to 4M emails per month. - More than 160 blocks are priced at $10 per block, allowing you to send over 4M emails per month. **_Note: Each block is a credit of 25,000 emails_** ## Total cost of ownership When evaluating Mailchimp for your marketing needs, it’s important to consider the total cost of ownership (TCO), including the upfront costs and any additional one-off or recurring costs. Here’s a breakdown to help you understand all potential expenses: ### Upfront costs Upfront costs are the initial expenses incurred when purchasing or subscribing to the software, such as licensing, installation, setup, and training. Setup fees typically include customization, data migration, configuration, training, and installation charges. Mailchimp doesn't have any upfront costs. You can sign up for the free or paid plan directly from their website. However, some add-ons, such as transactional emails may require upfront payment for their entire billing cycle. It’s important to review each plan’s details to understand what is included and what might incur extra costs. ### Additional costs to consider  Data migration, staff training, third-party integrations, and maintenance and upgrades are some of the most common additional costs across different vendors. So, it’s important to include them in your budget.  While the basic data migration is usually included in your plan, you may be charged extra if you import more contacts than what your plan allows. Likewise, you may want to consider factors such as the number of your contacts and email sends, transactional emails, and add-ons to avoid paying extra.  The software offers a help center with extensive tutorials in all its plans to help you get started, eliminating the need for extensive staff training. Also, it generally doesn't charge additional fees for updates and maintenance.  #### Services needed to implement or manage the platform Mailchimp offers video guides and tutorials, where you can browse by topic or search by feature for 24/7 help. However, larger organizations might consider investing in the Premium version to benefit from premium migration services and phone support, ensuring everyone on the team is comfortable using the platform effectively. #### Internal resources needed for ongoing platform management Mailchimp offers a comprehensive help center to assist users with technical issues and provide guidance on using the platform. However, depending on the scale and complexity of your marketing operations, you may need to dedicate some resources for: - **IT support:** An IT support team can help troubleshoot any technical issues that may arise with your Mailchimp account or integrations with other systems.  - **Email marketing manager:** A dedicated email marketing manager may be required to oversee all aspects of your marketing strategy, including campaign creation, audience segmentation, and performance analysis. Such personnel may require additional training to leverage Mailchimp’s advanced features for large-scale operations. ## How to choose the right Mailchimp pricing plan Here are some considerations you should keep in mind when choosing the best Mailchimp pricing plan for your business: Key considerations while choosing the right Mailchimp plan - **Assess your business needs.** Assessing your business needs involves understanding your specific marketing requirements and goals to ensure you select a plan that provides the necessary features and capacity without overspending. To begin with, determine the approximate number of subscribers you currently have or expect to have in the future. Estimate how often you plan to send your emails, and identify the features you would require. This could include basic features such as social posting, basic automations, and reports, or advanced features such as customer journey builder, multi-step automation, and campaign manager. 85% of email marketing software reviewers on our website say campaign scheduling is a highly important feature of email marketing software. Likewise, 83% reviewers consider reporting and analytics as critical features[\[3\]](#footnotes).  - **Compare the features of each pricing plan.** Mailchimp’s pricing plans vary in terms of features and user capacity. Focus on key aspects such as user seats, contact limit, email sends limit, automation capabilities, segmentation, and integration options. If you’re just starting or need a simple email marketing manager without advanced features, consider the Free or Essentials plan. The Standard and Premium plans are more suitable if you have advanced feature requirements, such as multivariate testing, advanced segmentation, predicted demographics, marketing calendar, and custom reporting. By carefully comparing the features of each pricing plan, you can identify the one that best aligns with your specific needs and budget.  - **Consider your budget.** Before selecting a plan, try to understand how much you actually want to spend monthly on an email marketing tool. Consider how many users would require access to the software and make sure this fits within your financial budget. Do a cost-benefit analysis to assess the potential return on investment (ROI) from your email marketing efforts. Consider the revenue generated, customer acquisition, and increased brand awareness. While the initial cost might seem significant, evaluate the long-term benefits of effective email marketing.Be aware of any potential hidden fees or additional charges associated with certain plans, such as fees for exceeding email send limits or using premium features.This detailed evaluation helps you understand what you can afford without going overboard with your finances. It also allows you to prioritize spending on features that deliver the most value to your business, ensuring a balance between cost and functionality. ## How to maximize the value of your Mailchimp subscription Maximizing the value of your Mailchimp subscription involves a combination of feature utilization, team education, and strategic planning. Here are a few practical ways to get the most out of the platform: _Ways to maximize the value of your Mailchimp subscription_ **Utilize all the key features:** To streamline workflows and increase productivity, make sure to explore Mailchimp’s core features: - **Automations:** Use Mailchimp’s automation builder to trigger emails based on specific events or conditions, such as sign-ups, purchases, or abandoned carts, saving time and effort. - **Integrations:** Connect Mailchimp with your existing tools, such as Zapier, WooCommerce, Stripe, Shopify, and Slack. This will help you centralize your workflows, reducing the need to switch between apps. - **Content creation:** Generate custom designs with the help of Mailchimp’s Creative Assistant. Use your brand colors, fonts, and logos or leverage the email templates offered by the tool. - **Reporting:** Get in-depth insights to track performance and monitor trends across your email and SMS campaigns.  **Leverage customer support and learning resources:** Take advantage of Mailchimp’s extensive support options and resources to help you maximize platform adoption: - **Support channels:** For questions or troubleshooting, use email and help center. Paid plan users can also access the live chat option. If you are a Standard or Premium plan user, consider personalized onboarding. Premium users also get phone support for assistance.  - **Help center:** Get the most out of your software by using popular guides and tutorials that not only help you get started with the tool but also leverage its features effectively. **Tailor your plan to business needs:** - **Plan alignment:** Ensure your current plan accommodates your present user capacity, email list size, email sends, and automation requirements. Upgrade or downgrade to better match your team’s requirements and budget if necessary. - **Training and education:** Train your team members on how to effectively use the software’s features and encourage them to leverage the help center resources to refine their usage. - **Scalability:** Evaluate your business's growth potential and whether you need a plan that can easily accommodate future expansion. - **Review your subscription regularly:** Monitor your team's use of Mailchimp and ensure that all paid features are being utilized. Adjust plans if necessary to avoid overpaying or underutilizing key functionalities. ## Is it worth paying for Mailchimp? Whether it is worth investing in Mailchimp depends on your email marketing requirements and budget. Here's a breakdown to help you decide: ### Value for money A top-rated email marketing software solution, Mailchimp has a **value-for-money rating of 4.22 out of 5** as per our verified software reviews, reflecting the platform’s ability to deliver powerful features at an accessible price point.  Here are some review excerpts from verified users of Mailchimp that helped us understand its value proposition relative to cost[\[1\]](#footnotes): Nidhin T.Marketing ExecutiveWholesale2+ years “Very happy with using MailChimp, have sent out hundreds of Email campaigns and the integration feature allows to link our social media accounts and Google analytics to get even more insights into our campaigns.” September 23, 2024 Lais G.CEOE-Learning1-2 years “It gave me all the tools I needed to manage my campaigns while selling my online courses and managing my audience and current students.” May 7, 2024 Rajat C.Account ManagerMarketing and Advertising1-2 years “The website builder is a great tool for anyone looking to build a website and The service is rightly priced, and fits all business needs and budgets.” June 13, 2023 Brian V.EntrepreneurInternetLess than 6 months “I liked the most the funneling process, the easy templates and just about everything about mailchimp and also that it is inexpensive to join as compared to other email marketing providers.” November 11, 2022 [Read more Mailchimp reviews here.](https://www.capterra.com/p/110228/MailChimp/reviews/) ### Features of the Free plan Even if you are confused and unsure about making a long-term commitment, Mailchimp has a free plan to help you understand how the software works and its features. You can use the free plan to: - **Get started with basic email marketing:** This plan includes access to key email marketing features, such as contact management, segmentation, audience dashboard, surveys, basic reporting, and even a mobile app. It supports 1 user, making it ideal for freelancers and independent email marketers.  - **Explore templates:** Mailchimp’s free plan offers a limited number of email templates. However, you can experiment with these templates to find one that fits your workflow and helps you get started with common use cases such as newsletters, promotions, and announcements. ### When to upgrade Consider upgrading to a paid plan if: - You have more than 1 team member using the software. - You require advanced features such as campaign manager, email scheduling, comparative reporting, A/B testing, and multivariate testing.  - You need more customer support options, such as live chat and personalized onboarding. ### Customer support options Mailchimp offers a variety of customer support options, but the level of access depends on your subscription plan: - **Free plan:** The free plan offers limited support options, including guides and tutorials and email support for the first 30 days.  - **Paid plans:** Depending on your plan, paid plans offer live chat support, personalized onboarding sessions, phone support, and premium migration services. Whether you start with the free plan or opt for a more advanced tier, Mailchimp provides the tools and flexibility to help you achieve your project goals. Evaluate your specific needs and choose a plan that best aligns with your objectives to maximize the benefits of this powerful email marketing platform. ## Is Mailchimp right for you? ### Assessing your requirements To determine if Mailchimp is the right fit for you, assess your specific requirements and compare them against what the software offers. Start by identifying the key aspects of email marketing that are most important to your team. Ask yourself the following questions: - **How many people will use the tool?** If you are an independent email marketer, you can go with the Free plan of the tool that offers necessary features to get you started. However, if you have a small team, comprising up to 5 members, you can consider either the Essentials plan or the Standard plan that offers all the features of the Free plan and some additional features. For larger teams that need to accommodate more users or need priority support, consider the Premium plan with advanced capabilities. You can also evaluate other email marketing platforms if you need a budgeted tool that can accommodate a larger number of users in its free and basic plans.   - **What are the different levels of permissions that we wish to grant?** Mailchimp accounts have up to 5 user levels—Owner, Administrator, Manager, Author, and Viewer. All plans allow you to set owner level permissions to perform all actions in the account. Upgrading to the Essentials plan allows you to set permissions for owner and admin user roles, whereas the Standard plan also allows you to set permissions for author and viewer levels other than the owner and admin roles. Investing in the Premium plan allows you to set user permissions for Manager level as well.  - **What levels of reports do we need to track our performance metrics?** Mailchimp offers basic and advanced reporting features. The Free and Essentials plans of the tool offer basic reporting that allow you to get a general overview of your email marketing performance by tracking metrics such as open rate, click-through rate, and bounce rates. However, the Standard and Premium versions of the tool offer more detailed insights into your email marketing campaigns. These plans allow you to build customized reports and visualizations to gain more detailed insights on the revenue and engagement metrics. You can also compile data from your sent [campaigns](https://mailchimp.com/help/getting-started-with-campaigns/) into a comprehensive, shareable report. - **How do we wish to contact Mailchimp’s customer support team?** Mailchimp has different ways to connect with their customer support team. While the Free plan allows you to email the team for the first 30 days, the Essentials and Standard plans offer unlimited email and live support. If you require phone assistance, you will have to invest in the Premium plan. All plans include Mailchimp’s extensive library of guides and tutorials to help you get acquainted with the software and its features. You can consider other email marketing tools as well if phone and live chat assistance are a must for you.  To make the best choice, we recommend further exploring Mailchimp's pricing plans and features in detail. ### Alternatives to Mailchimp Mailchimp is a highly rated email marketing tool that has garnered an **overall rating of 4.51 stars out of 5**. But how does Mailchimp compare to competitors in the email marketing space when it comes to pricing? When considering value for money, Mailchimp has an average rating of 4.22 out of 5, similar to one of its competitors **ActiveCampaign** that has paid plans starting at $15 per month (billed monthly). However, some of its competitors perform better in this category. **Systeme.io** is the top-rated in this category with a value-for-money rating of 4.86 and paid plans starting at $27 per month, billed monthly. While **MailerLite** scores 4.70 out of 5 in terms of value-for-money rating with paid plans starting at $9 per month (billed annually), **Brevo**, has a value-for-money rating of 4.41, with paid marketing plans ranging from $8.08 per month (billed annually). **Constant Contact** has an average rating of 4.28 out of 5, with paid plans starting at $12 per month (billed monthly). Each of these alternatives has unique strengths: **Systeme.io** has an average rating of 4.78 for its lead capture capabilities that offers a comprehensive set of tools to help you collect email addresses and other valuable information from potential customers. **MailerLite** has an average rating of 4.77 from verified reviewers for its template management capabilities. It allows users to create, edit, and organize email templates efficiently. You can access a library of pre-designed templates that can be customized to suit your needs or create your own unique templates from scratch. **Brevo** has an average rating of 4.61 for its subscriber management capabilities. It allows users to import and export contact lists from other platforms or spreadsheets, divide subscribers into segments based on various criteria, and create detailed profiles for each subscriber. **Constant Contact**  reporting features have received an average rating of 4.69 from verified reviewers on our website. These features provide detailed insights into your email marketing campaigns' performance. This data helps you understand what's working well and what needs improvement, allowing you to optimize your strategies. **ActiveCampaign’s** campaign scheduling features have received an average rating of 4.55 from verified reviewers on our website. These features allow users to automate and optimize their email marketing efforts. You can schedule campaigns for specific dates and times, set up campaigns to be triggered by events, and schedule campaigns for specific segments of your audience. Check out the top [Mailchimp alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/), comparable to Mailchimp in terms of core features, pricing, and usability. ### Cost comparison: Mailchimp vs. popular alternatives [4.6 (3433)](https://www.capterra.com/p/132996/brevo/#reviews) * * * Starting Price $9.00 Usage Based , Per Month * * * [4.3 (2920)](https://www.capterra.com/p/31898/Constant-Contact/#reviews) * * * Starting Price $12.00 Usage Based , Per Month * * * ### Making the final decision Overall, Mailchimp stands out as a great marketing software with a functionality rating of 4.39 out of 5 and an overall rating of 4.51 out of 5. Based on user reviews on Capterra, Mailchimp has particularly high scores in campaign scheduling (4.54) and engagement tracking (4.50). However, with paid plans ranging from $4.55 - $136.06 per month, Mailchimp offers a mid-range value-for-money rating of 4.22 out of 5 in comparison to its competitors. To determine if Mailchimp is the right fit for your email marketing needs, assessing your specific requirements and comparing them with the features available in different Mailchimp plans is important. While the Free plan offers a cost-effective way to start with the software, this might not be suitable for advanced marketing needs. The paid plans, while requiring an investment, provide comprehensive features, robust support, and scalability. These benefits make the paid plans a worthwhile consideration for growing teams and organizations. Consider requesting a demo, reading additional user reviews, and trying out the free trial or free plan if needed. This evaluation will help you select the plan that best meets your goals and enhances your team's productivity. ## FAQs How long is a Mailchimp free trial? Mailchimp offers a 30-day trial on all its paid plans. This free trial is a great way to test out the platform and see if it's a good fit for your email marketing needs before committing to a paid plan. How much does standard Mailchimp cost? The Standard plan of Mailchimp starts at $6.80 per month (billed monthly) for the initial 12 months, starting from the date of enrollment followed by $13.61 per month, billed monthly. How many emails can you send for free on Mailchimp? The free version of Mailchimp allows you to send up to 1,000 emails per month, with a daily limit of 500 emails. What is the difference between free and paid Mailchimp? The free plan of Mailchimp is ideal for solopreneurs and freelancers having a single seat requirement and limited number of contacts. However, the paid plans of this tool support more than one user, depending upon the plan you choose. As you go up, the number of users, along with the number of contacts and monthly email sends increase. Likewise, there is a differentiation in the features offered by the tool in each plan. While the free plan offers a limited set of features, the paid plans have more advanced features to offer, including custom-coded templates, creative assistant, and campaign manager. Do you pay per email on Mailchimp? Mailchimp charges based on the number of emails you send. While the pricing structure varies depending on the plan you choose, you'll generally pay a monthly fee that includes a certain number of emails. If you exceed your monthly limit, you'll be charged additional fees for extra emails. Do you pay for unsubscribed emails on Mailchimp? No, you do not pay for unsubscribed emails on Mailchimp. When a subscriber unsubscribes from your list, they are removed from your contact database, and you are no longer charged for sending them emails. Can I cancel Mailchimp at any time? Yes, the software vendor allows you to cancel or switch plans any time. If you're not satisfied with the service, you can cancel your account and stop being billed. Can I upgrade or downgrade my plan during the free trial? Yes, you can upgrade or downgrade your plan any time during the trial. However, you can downgrade from a paid marketing plan to a free marketing plan only once over the life of your account. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of Oct. 18, 2024) based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 3. To identify the key features, we asked users to rate, on a scale of “low importance” to “critical,” how important different features are for email marketing software. The features showcased are those that the highest percentage of reviewers rated as “highly important” or “critical” over the past two years (as of Oct. 18, 2024). [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Shephalii Kapoor is a writer at Capterra. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Capterra, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading. [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) Caroline Rousseau is a content editor at Capterra. A former content analyst, Caroline has, for the past five years, built, written, and edited research reports about technological trends, opportunities, and challenges with a small and midsize business audience in mind. Her content has been featured in French tier 1 media including Le Monde, L’Express, and Le Figaro, among other publications. Her previous experience as a graphic designer, translator, and LQA specialist in various industries... Related reading Table of Contents - [Overview of Mailchimp pricing](#overview-of-mailchimp-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about Mailchimp pricing](#what-users-say-about-mailchimp-pricing) - [Detailed breakdown of Mailchimp pricing plans](#detailed-breakdown-of-mailchimp-pricing-plans) - [What other tools does Mailchimp offer?](#what-other-tools-does-mailchimp-offer) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right Mailchimp pricing plan](#how-to-choose-the-right-mailchimp-pricing-plan) - [How to maximize the value of your Mailchimp subscription](#how-to-maximize-the-value-of-your-mailchimp-subscription) - [Is it worth paying for Mailchimp?](#is-it-worth-paying-for-mailchimp) - [Is Mailchimp right for you?](#is-mailchimp-right-for-you) - [FAQs](#faqs)