# Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Mailchimp the right Email Marketing solution for you? Explore 17618 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/110228/MailChimp/reviews

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Mailchimp

4.5 (17618)

[View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated April 6th, 2026

# Reviews of Mailchimp

Ease of use

4.4

Customer Service

4.2

## Pros and Cons in Reviews

Amanda M

OperatorPublic Relations and Communications, 201 - 500 employeesUsed the software for: 1-2 years.

“It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience grows and some advanced features require higher-tier plans, the overall functionality and ease of use make it a reliable and effective marketing platform.“

May 15, 2026

AH

Amir H

E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years.

“The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam filtering software.“

March 4, 2026

Patrick M

Marketing ManagerPharmaceuticals, 501 - 1,000 employeesUsed the software for: 1-2 years.

“It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious marketing work.“

April 13, 2026

Patrick S

Corporate FinanceConsumer Services, 2 - 10 employeesUsed the software for: More than 2 years.

“There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all times.“

March 2, 2026

RS

Radha S

Legal AssistantLegal Services, 51 - 200 employeesUsed the software for: Less than 6 months.

“The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience.“

March 30, 2026

Andrew M

OwnerComputer Software, 2 - 10 employeesUsed the software for: More than 2 years.

“Mailchimp has recently got bloated, still mostly known for emails, but offers plenty of other things such as landing pages, ads etc, so emails get lost in the bloat“

May 25, 2026

AH

Amir H

E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years.

“The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short period of time, without the assistance of a designer.“

March 4, 2026

KF

Krista F

Operations ManagerReal Estate, 11 - 50 employeesUsed the software for: More than 2 years.

“What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature.“

April 30, 2026

## Showing most helpful reviews

Showing 1-25 of 17618 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Elton Takudzwa N.  
Website Owner  
Capital Markets  
Used the software for: 6-12 months

### "User-Friendly Interface with Strong Value, Support, and Marketing Performance"

April 28, 2026

5.0

Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales. The platform makes marketing straightforward and efficient, even for someone without advanced technical skills. In terms of value for money, the paid plan offers strong returns, especially considering the range of tools available for email marketing and automation. I found it to be a worthwhile investment for growing my business. Customer support was also impressive. The team was responsive and helpful, assisting me promptly when I had issues logging into my account. Overall, my experience has been positive across marketing effectiveness, support quality, and overall value.

Pros

Mailchimp stands out for its ease of use and intuitive user interface. Compared to other email marketing tools, the platform is relatively simple to navigate and not overly complicated making it accessible even for beginners. The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics. Overally the user experience is smooth and efficient which makes managing email marketing tasks far less overwhelming.

Cons

What I liked least about mailchimp is that the HTML codes for email capture landing pages can be quite long and a bit overwhelming especially for beginners who may not be familiar with code. Additionally while the platform generally handles spam filtering well, there can still be occasional challenges with emails being flagged or needing extra setup to ensure optimal deliverability.

Switched from

[GetResponse](https://www.capterra.com/p/153948/GetResponse/)

I switched because GetResponse was relatively expensive and more complicated to use. I needed a platform that was easier to navigate and more cost-effective, and Mailchimp offered a simpler user experience while still meeting my marketing needs.

Review Source

JC

Jeff C.  
Marketing Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Solid Email Marketing Software, Product Continues to Evolve"

April 2, 2026

4.0

Overall we had a positive experience. We were very early adopters of Mailchimp and used it for many years. We were able to grow our list considerably and for some team members that were not super technical, we were still able to train them on it which was encouraging.

Pros

Pretty easy to use overall, support was always responsive. The product continued to evolve over the years and we did get a lot of use out of it.

Cons

Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating.

Alternatives considered

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Brevo](https://www.capterra.com/p/132996/brevo/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

Reason for choosing Mailchimp

One of the best known in the industry, had a decent adoption rate within hospitality and marketing.

Review Source

Robert W.  
Head of eCommerce  
Furniture  
Used the software for: 2+ years

### "Great entry level email marketing platform but you are likely to out grow it and its expensive for what it is"

April 23, 2026

3.0

so / so but we have outgrown it now and looking to move away and use another platform. We use it to take sample requests and notofy customers when items are back in stock

Pros

Mail chip offers easy to use features and guides you through running email campaigns for new users. It really is a great easy access email platform. Very easy to use.

Cons

In my view Mailchip tries to be all things to all people. As an ecommerce business we need more commercially centred email marketing tools. While Mailchimp has been a good servant to me it is expensive for what it is and a tad big brother telling you what you can and can't do and is overly intrusive regarding its abuse metrics when you are simply sending an email to previous customers about new ranges you are launching.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Mailchimp

easy of intergration and use but we have outgrown it now

Review Source

KA

Khyan A.  
Senior Business Development Representative  
Computer Software  
Used the software for: 1-2 years

### "Easy to Use and Great for Managing Campaigns"

May 18, 2026

4.0

Overall, my experience with Mailchimp has been positive. It’s a practical, reliable platform that makes campaign management and email communication fairly easy without adding unnecessary complexity. From a SaaS and SDR perspective, it works well for managing campaigns, tracking engagement, and keeping marketing activity connected with broader sales workflows. Ease of use is probably the biggest strength. The platform is easy to pick up, accessible across devices, and doesn’t require extensive training to start getting value from it. I can’t comment too deeply on value for money since I’m not directly involved in the commercial side, and I haven’t needed customer support due to not experiencing any major issues personally. Overall, it’s a solid marketing platform that works well for growing teams wanting something scalable, easy to manage, and reliable day to day.

Pros

Mailchimp is very easy to use, especially for managing email campaigns and keeping marketing activity organised without needing a highly technical skillset. Great for beginners. The user interface is clean, modern, and fairly intuitive, which makes building campaigns, managing contact lists, and reviewing reporting pretty straightforward. From an SDR and SaaS perspective, that ease of use helps teams move quickly without spending too much time figuring out the platform itself. Team collaboration is also solid because marketing content, campaigns, and reporting can all sit centrally rather than being spread across multiple systems. Access and connectivity have been reliable as well. It integrates nicely into broader SaaS workflows and connects well with CRM and marketing tools, which helps keep campaign activity aligned with sales efforts. From a value perspective, it feels like a strong platform for businesses wanting a practical and scalable email marketing solution without overcomplicating things. Easy to lean and fairly robust.

Cons

While the interface is generally good, some areas of the UI can start to feel a bit cluttered once campaigns, automations, and audience lists grow over time. Certain settings and workflows can also take a few extra clicks to find compared to newer platforms. List management and audience segmentation can become confusing as the database scales, particularly when multiple teams are working in the platform. There are also some limitations around deeper automation and reporting compared to more enterprise-focused marketing platforms. I haven’t really experienced major bugs or platform issues personally, although some pages and reporting dashboards can occasionally feel a little slow. Customer support isn’t something I can comment too heavily on because I haven’t needed to use it much due to not having any major problems with the platform. Spam filtering and deliverability tools are generally good, but like most email platforms, campaign quality and database hygiene still play a big role in results.

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Too many solutions for one business. The businesses requirements changed too.

Review Source

VC

Valerie C.  
Marketing Manager  
Entertainment  
Used the software for: 2+ years

### "MailChimp is the Best Email Platform Out There"

April 27, 2026

5.0

At my last organization, we were looking for an afforadble email marketing platform that allowed for more customization to support our branding, had more mobile responsiveness, and offered more robust features in terms of marketing capabilities with targeting. It was the perfect solution for us.

Pros

MailChimp has an excellent user interface. It's clean, easy to use, and allows for your emails to look elevated through their native templates. You also have the ability to customize templates, which can help with branding even more. They're all responsive to mobile and look sharp. It's simple to build and maintain a contact list in there, as well, which helps with targeted marketing needs.

Cons

Can't think of anything I really disliked about using MailChimp. It was a perfect system for all my marketing needs.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Constant Contact could not offer the features that MailChimp had. It was clunky, not easy to use, and did not allow for the best mobile responsive templates or customizations the way our brand preferred.

Review Source

BR

Bradley R.  
IT Director  
Information Technology and Services  
Used the software for: 1-2 years

### "Easy to use mass mailing system great for quick changes"

May 4, 2026

2.0

Pros

We’ve used Mailchimp for a variety of internal and client-facing campaigns, and it’s been reliable overall. The biggest advantage is how easy it is to get campaigns built and out the door quickly without needing a lot of setup. The template builder is straightforward, and segmentation tools are good enough for most standard use cases. It’s easy to manage lists, schedule sends, and track basic performance without digging through a complicated interface. For teams that need something dependable for regular email communication, it covers the basics well and doesn’t require a ton of training to use effectively.

Cons

As needs grow, it can start to feel a bit limiting. More advanced automation and segmentation aren’t as flexible as some other platforms, and you can run into constraints pretty quickly if you’re trying to do more complex campaigns. Pricing can also climb faster than expected as your list grows or as you unlock additional features, which makes it harder to justify at scale. It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives.

Alternatives considered

[VerticalResponse](https://www.capterra.com/p/61128/VerticalResponse/)

Reason for choosing Mailchimp

Primarily long term costs and customer service and support.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Mailchimp seamed easier to use and was less costly.

Review Source

Cristiano F.  
Consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "A Reliable and Versatile Tool for Email Marketing"

April 4, 2026

5.0

I’ve used Mailchimp in many ways, not only for sending campaigns but also to integrate it with external systems like our management software and website. It’s been a valuable tool that helps keep all our communication organized and professional.

Pros

I really appreciate how solid and reliable Mailchimp is. It offers great integration options, even through APIs, which makes it easy to connect with almost any tool or platform.

Cons

The pricing can be a bit high, but considering the quality and the features you get, I think it’s worth the cost.

Alternatives considered

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[MailUp](https://www.capterra.com/p/127970/MailUp/)[Brevo](https://www.capterra.com/p/132996/brevo/)

Reason for choosing Mailchimp

because it offers a great balance between reliability and flexibility. Its integration options are much more advanced than many alternatives, especially with APIs and external systems.

Review Source

TO

Taylor O.  
Digital Marketing Manager  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "The Best Tool for Small-to-Medium Businesses"

April 2, 2026

4.0

Mailchimp's customer support team have been very helpful during the onboarding and regular use of the tool. They are quick to respond and very willing to dive into the nitty gritty details of our account to troubleshoot issues.

Pros

MailChimp is incredibly intuitive and has some of the best pre-built templates and segments for small to medium sized businesses. The pricing is extremely competitive, particularly for nonprofits like my organization.

Cons

The reporting systems are a bit primitive and don't allow any automation. Being able to schedule regular report delivery to stakeholders would make the tool even more valuable.

Alternatives considered

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

Reason for choosing Mailchimp

Cost and ease of use were our main criteria and Mailchimp was the best vendor in both of these categories.

Switched from

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

Mailchimp was more cost effective and easier to train cross-functional employees on.

Review Source

VR

Verified Reviewer  
Community Affairs Consultant  
Food & Beverages  
Used the software for: 6-12 months

### "Mailchimp is WORTH IT!!"

April 5, 2026

5.0

Mailchimp is well worth the subscription price if you have a larger email subscriber number. If you can use the free version, it is EXTREMELY worth it!

Pros

Mailchimp has great email marketing and newsletter tools for a lower or free price! It is easy to glean email performance metrics and tailor messages for your audience. You can tailor and design your email's appearance very easily.

Cons

One downside of Mailchimp is that the number of contacts per email list is limited by the tier you pay for. If you want more advanced email metric data, you will have to pay for a higher tier of Mailchimp.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Reason for choosing Mailchimp

They were a more recognizable name, and the pricing seemed better.

Review Source

PB

Philip B.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Mailchimp is worth it "

May 24, 2026

4.0

Good on the whole, it has helped my business grow from the start up. I feel like I need to improve my knowledge in order to get the most out of it

Pros

Easy interface. Simple to use. Decent value for money. Good integrations and I I like the templates and email designs

Cons

Price, it is still quite expensive as a small business owner. I think it should be made with a more competitive option

Alternatives considered

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Reason for choosing Mailchimp

Price - it is much more competitive but not as good.

Review Source

TH

Tyler H.  
Ast. General Manager  
Retail  
Used the software for: 2+ years

### "Scalable Pricing"

November 20, 2025

4.0

Overall very positive. We have a large 30k email list and we are able to effortlessly send to this large audience.

Pros

The scalability of the program. It's great for start-ups right though to enterprise level features. With pay as you go pricing, it's a perfect fit!

Cons

Some things are clunky to use in the interface. Could have better layout buiding tools and options. Better tools to create embedded forms would also be welcomed. They have started to integrate Shopify better too, but compared to Klaviyo, it could be better.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Brevo](https://www.capterra.com/p/132996/brevo/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Mailchimp

Industry standard, we are also in the Intuit ecosystem so it made sense.

Switched from

[Brevo](https://www.capterra.com/p/132996/brevo/)

SendInBlue was not working well for our needs at the time.

Review Source

Bill L.  
Vice President of Sales and Operations  
Education Management  
Used the software for: 6-12 months

### "MailChimp - the Pros and Cons - Ease of use and features. "

December 11, 2025

5.0

Overall if you are just looking to email and provide results I would say this may fit your needs. If you are growing and want more advanced services than you may not want to invest time in this service.

Pros

Easy to Use for Beginners - it has a very user-friendly interface with drag-and-drop editors and prebuilt templates, makes it simple to create email campaigns quickly.

Cons

We found as your audience list grows or you need more advanced automation, Mailchimp’s pricing jumps significantly and becomes very costly. While it offers automation, the more advanced workflows and integrations are higher-tier plans, limiting flexibility for small businesses that just want to try basic automation.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Mailchimp

We used it for 8 months but desided that we wanted more from the flows part so we switched to Klaviyo from it - We first selected MailChimp because it seemed easier and cost was better.

Review Source

Imanol Alfonso P.  
CTO  
Computer Software  
Used the software for: 1-2 years

### "Efficient and versatile email marketing solution"

October 27, 2025

5.0

I've been using Mailchimp for several months and it has streamlined my email marketing efforts. The templates look professional and the automation features save a lot of time. Reporting is also insightful and easy to understand.

Pros

Mailchimp offers a clean, intuitive user interface with plenty of powerful features. It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms.

Cons

While Mailchimp is excellent overall, the pricing can become expensive as subscriber lists grow, and mastering some of the more advanced automation features takes time.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

I wanted a more robust and user-friendly email marketing platform with better automation features.

Review Source

Catherine W.  
Marketing Associate  
Insurance  
Used the software for: 2+ years

### "Excellent email tool for business"

July 11, 2025

5.0

I have used Mailchimp for years, and I find it an incredibly useful tool for email blasts, newsletters, etc.

Pros

I like being able to create your own unique content, with the help of templates, and the ability to track the analytics of what you send.

Cons

It is not inherently intuitive, there are some learning curves, but once you get the hang of it, it's easy to use.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Needed a clean slate, and wanted a better tool.

Review Source

Gabriel K.  
Senior Marketing and Communications Specialist  
Non-Profit Organization Management  
Used the software for: 2+ years

### "A dependable, user-friendly email platform that delivers"

November 4, 2025

5.0

I’ve used Mailchimp for years and it’s consistently been a solid, dependable platform. It’s user-friendly, stable, and perfect for organizations managing fairly simple lists or campaigns. While it doesn’t have all the advanced integrations I’d like, it continues to be a go-to solution for clean, effective email communication.

Pros

Mailchimp is simple, reliable, and easy to use. It makes managing contact lists, designing emails, and tracking performance really straightforward. It’s a great tool for small teams or individuals who want to create professional emails without needing a lot of technical setup.

Cons

I wish there were more options for implementing custom HTML designs directly. The integrations could also be stronger, especially with donor management platforms like DonorPerfect.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

I switched years ago when Constant Contact was way behind in usability and design capabilities.

Review Source

Ellah B.  
Business Development Strategist  
Management Consulting  
Used the software for: 6-12 months

### "User-Friendly Email Platform That Gets the Job Done"

December 10, 2025

5.0

Overall, my experience with Mailchimp was smooth and straightforward. It made managing campaigns easier, and while it had a few limitations, it generally helped me stay organized and reach my audience effectively.

Pros

I liked how intuitive and user-friendly Mailchimp is, especially for setting up campaigns quickly. The templates are modern, the automation tools are easy to configure, and the analytics dashboard makes it simple to track performance. It’s a great all-in-one platform for managing email marketing without needing advanced technical skills.

Cons

Some features feel limited unless you upgrade, and the pricing can increase quickly as your contact list grows.

Review Source

Aireanne T.  
Vice President  
Food & Beverages  
Used the software for: 1-2 years

### "Marketing Must Have "

December 13, 2025

5.0

Overall, our experience with Mailchimp has been positive. It’s easy to use, helps us stay connected with clients, and works well for sending updates, promotions, and event-related communications.

Pros

I loves being able to integrate with tripleseat to send out scheduled post the software is so user friendly and made it so easy to use. We were able to get reports of how many people opened the emails and for the money it made my life so easy being able to promote our work! Whenever I had a question customer service was soooo helpful!

Cons

The designing software could use a little work I did most of the designing in canva to import into mail chimp

Review Source

Becky O.  
NUTRITION WRITER  
Writing and Editing  
Used the software for: 1-2 years

### "Mailchimp- The well automated intuitive platform."

January 27, 2026

4.0

Overally, I consider Mailchimp to be very valuable, taking into consideration the design it provides, the automation and the all-in-one convenience it offers.

Pros

I like that I can create professional, on-brand campaigns quickly without needing a developer or designer, especially since the learning curve is minimal and straightforward.

Cons

I found it to be quite frustrating when I needed immediate help, since customer support is primarily via email for Standard plans, with phone support reserved for higher-paying tiers.

Review Source

AL

Alexandra L.  
Customer success manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Great system for newsletters and eCommerce emails"

August 30, 2025

4.0

For email marketing services it works great, for eCommerce it’s even better as the revenue tracking works very good, compared to other systems. It’s easy to set up, plan newsletters, automate cart emails, and workflows.

Pros

It’s very easy to use and and it’s available for integration in the most common type of website CMS, such as Wordpress, Shopify, and square space. The integrations are usually super simple and gives a great use for data management.

Cons

It works great for what it was built for, the reason I have switched afterward to other systems it’s because of the need of CRM and not just an email marketing service. So, what I like the least, would be the lack of CRM features that could be added such as a sales pipeline, or sales activity logs.

Review Source

Tyler C.  
Assistant Pastor  
Religious Institutions  
Used the software for: 2+ years

### "Professional looking emails for amateur designers!"

December 10, 2025

5.0

Overall, I can't recommend Mailchimp enough. This platform has saved me time and money, and made my communications look more professional for over a decade!

Pros

I have used Mailchimp weekly for over a decade. For an individual who is not very tech-savvy (like myself), it's an excellent platform to send professional looking emails with ease. The ability to schedule emails ahead of time helps me work more efficiently, and my audiences have always enjoyed the consistent, professional communication.

Cons

This is honestly a difficult question to answer simply because I have had very few issues with Mailchimp. I have always worked at institutions with smaller audiences, so I have only used the free version of Mailchimp. I would love to implement some of the "bells and whistles" of the paid version - more thorough statistics / tracking, but have not personally seen the cost of those tools to be worth it in my context.

Review Source

Christine B.  
Owner  
Professional Training & Coaching  
Used the software for: 2+ years

### "Loving how easy it is to use Mailchimp!! Highly recommend!!"

August 14, 2025

5.0

I have used Mailchimp for years now for my coaching business and I am extremely happy. It is the only service I recommend to my clients to help them connect with their database. And I love how easy it is to create landing pages for my lead magnets! A+++++

Pros

It has made my communication with my database so much easier and I can use it to market and promote my workshops, programs and masterclasses

Cons

I really can't find any fault with mailchimp. I have used it for years and love how easy it is to use. The only thing is it can be a bit costly the more contacts you have but it's worth it to me.

Review Source

AH

Amir H.  
E-Commerce Manager  
Retail  
Used the software for: 2+ years

### "Powering our retail email messages."

March 4, 2026

4.0

Customer retention is important as an E-Commerce Manager. I do this with our contact management and weekly retail newsletters. It is very user-friendly to novices, yet expanding your following is quite expensive.

Pros

The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short period of time, without the assistance of a designer.

Cons

The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam filtering software.

Review Source

WV

Will V.  
Conference Coordinator  
Events Services  
Used the software for: 2+ years

### "Mailchimp: EDM's made easy!"

January 19, 2026

4.0

Overall, Mailchimp is a fantastic EDM software with plenty of options for being creative, but also has premade templates to make the process of making a campaign easy and quick. Whilst it does have some cons, its pros outshine them!

Pros

Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities. The UI is very easy to follow, clean and everything is grouped together in a way that makes sense. The ability to schedule the emails has been a game-changer for weekend deadlines and when things fall on holidays.

Cons

The ability to save a copy of audience data before deleting audiences could be slightly faster and easier to do; it feels like it takes a while to do this, especially when you have 50+ audiences. We are also experience some issues with the button shapes not always saving when sending an EDM.

Review Source

EJ

Emily J.  
Client Services Manager  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "Staying in touch with our guests in a gorgeous way."

January 29, 2026

5.0

I require effective marketing as a Client Services Manager. I do this to keep the guests informed. It is the best in small teams but is expensive with contacts.

Pros

The interface is extremely user-friendly and I can create beautiful newsletters to our guests without any technical design knowledge.

Cons

The spam filtering is sometimes excessive and blocks our valid booking confirmations annoying guests who are waiting to get their details.

Review Source

AG

Ana G.  
Marketing Coordinator  
Education Management  
Used the software for: 2+ years

### "It's a simple and powerful software"

April 19, 2025

5.0

I work with the designer to create attractive and professional-looking email campaigns. Thanks to my information about their performance, we can design specific formats that are in tune with the audience receiving our emails. I automate email sending according to the action plan I have designed using the data MailChimp provides. I don't need advanced techniques to distribute the messages. I must enter the data with the specifications I want to apply to the campaign distribution.

Pros

\- The interface is straightforward, so I can access the features I need very quickly. - The performance is excellent; the app consumes very few resources. - The real-time tracking is great for making adjustments. - MailChimp's data is organized so I can read and analyze it quickly. - Click tracking is automatically enabled, so the default settings are usable.

Cons

We can't know if the message ended up in the spam folder, which is a very important problem for us because we can't predict the most common causes.

Review Source

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