# Page 4 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Mailchimp the right Email Marketing solution for you? Explore 17565 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/110228/MailChimp/reviews/?page=4 --- Mailchimp 4.5 (17565) [View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 4 - Reviews of Mailchimp ## Showing most helpful reviews Showing 76-100 of 17565 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use RK Ross K. Chiropractor Health, Wellness and Fitness Used the software for: 1-2 years ### "Good for marketing and customer communication and support. " August 27, 2025 4.0 For what we sought out in Mailchimp, we were satisfied. They have a simple user interface and customer support. We found it easy to start day-one with customer marketing and interaction. Pros It was a good value for the money and subscription, even for add-on services. We found it simple to use for managing customer support and marketing and sales. Cons The biggest con for us with Mailchimp was how we could not find a way to align it with our EHR program. So nothing specific with mailchimp that was bad, just how the two products did not work seamless. Review Source PN Poerwestri N. Travel Manager Leisure, Travel & Tourism Used the software for: 2+ years ### "Can offer smooth email marketing for our travel agency." August 6, 2025 5.0 It broadened our marketing scope and made campaign management easy while offering fair value and solid handling of data. Pros Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me. Cons The customer support is friendly but not so fast, and it took longer than necessary to explore some of the more sophisticated marketing features. Review Source Response from Intuit August 7, 2025 Thank you for sharing your review! It's rewarding to know that our platform has broadened your marketing scope and simplified your campaign management. We appreciate your feedback regarding our customer support speed and the learning curve for our more advanced features. While we're glad our team was friendly, we understand that promptness is critical, and we are continuously working on improving our response times. AM Anna M. owner, designer, web developer Design Used the software for: 1-2 years ### "Not as great as it used to be, but full of useful options" May 6, 2025 3.0 I was using Maichimp often few years ago and it was a fantastic tool. It was free and had a lot of options, campaigns had a lot of design options and flexibility. Pros The process of sending campaigns was very intuitive, and the steps were easy to follow with a little humour here and there. It used to have great templates. Cons It became way too complicated and very non-intuitive. Free option is very limited, almost useless. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/) Reason for choosing Mailchimp Similar pricing but way better user experience, more intuitive and more options in free version. Also, my understanding is that the way the pricing works is better in MailerLite. Review Source Response from Intuit May 7, 2025 Thank you for your review, Anna. Your feedback is valuable to us as we’re constantly looking for ways to improve. EO Edgardo O. CEO Health, Wellness and Fitness Used the software for: 2+ years ### "Mailchimp review" April 7, 2025 5.0 I would highly recommend using Mailchimp. Even if it to practice until you get and fully understand what you are doing. Pros It let me stay in touch with my clients. They have different levels for your budget. This really helps when you are starting your business. Templates were easy to use. Templates were easy to modify as well. Cons For what it was the limit for the free version was a little low. I would have like to see it a little higher than it was. Support, If I remember correctly, needed to be paid for. So having an issue was a real mindbender Review Source Response from Intuit April 8, 2025 Thanks so much for the review, Edgardo! We’re glad Mailchimp has helped you stay connected with your clients and offered the flexibility you needed while starting your business. It’s great to hear the templates worked well for you too. We appreciate your feedback on the free plan and support options—it’s helpful as we continue to improve the experience. Thanks again for recommending us! NS Nicole S. Lead Office Administrator Education Management Used the software for: 2+ years ### "Great communication software, easy to use" May 21, 2025 5.0 We use Mailchimp as the primary means of sending newsletters and bulletins to our school families and donors. Pros Ease of replicating successful emails, and great analytics. Ability to segment audiences is also very helpful for targeted messaging. Cons High prices for contacts. We are in Canada and prices are in USD, so if we acquire a mailing list and want to add it, the price shoots up exponentially. Review Source GH Gareth H. Director Insurance Used the software for: 2+ years ### "Great Start up tool" October 8, 2025 5.0 I have used Mailchimp for 15 years and have always kept it even when using other tolls as it has excellent features and the company has always been pro start up. Pros Mailchimp has easy flows for setting up campaigns and very easy to use and understand analytics tools that allow for making decisions moving forward Cons Automations could be better, they have improved massively but you can still tell it was not designed with this in mind. Alternatives considered [Customer.io](https://www.capterra.com/p/174023/Customer-io/)[Mailjet](https://www.capterra.com/p/130105/Mailjet/) Reason for choosing Mailchimp We use Mailchimp as well as other products Review Source Jade M. Digital Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "The most known and easiest email marketing product" September 8, 2025 4.0 Mailchimp is the hallmark and most well known email marketing today. Tools you may need may cost a bit more but its reliable, polished, and easy to use. Pros Drag and drop makes email creation very intuitive and easy for beginners. Multiple automations make so many funnels easy to build out and integrations make it simpler. Cons A lot of useful features are paywalled and more advanced customization will need coding. Pricing does add up as subscriber list grows Review Source BB Bonnie B. Lead System Analyst Non-Profit Organization Management Used the software for: 2+ years ### "Excellent for Simple Emails, Overcomplicated as a Budding CRM" February 10, 2025 4.0 On the whole, since we're just using it for email marketing to specific groups, it's been decent. Particularly since non-technical users can use that functionality. But when it comes to trying to use other functions, ever since the merger with Intuit, it's been harder to use. Pros Mailchimp has a simple builder that makes it usable by any of our staff to quickly build and deploy an email. Cons Over the years, Mailchimp has tried to become a CRM, as a result, the admin ui has become quite painful and hard to navigate. Things are not where you would expect them to be. It's like they kept building out to a house without thinking about how all the rooms connected. Alternatives considered [Emma by Marigold](https://www.capterra.com/p/75428/Emma/) Reason for choosing Mailchimp We were looking for a solution for some of our less technically-inclined users for some specific segments and Mailchimp hits that spot for us. Review Source VR Verified Reviewer Owner Retail Used the software for: 2+ years ### "Easy to use marketing platform for small businesses" March 29, 2026 5.0 Overall, Mailchimp is a great tool for small businesses. The ease of use, design, and campaign execution might be the best characteristics of the platform. Pros What I like the most about Mailchimp is how intuitive and user friendly it is. It makes it very easy to create professional looking email campaigns. It’s a great tool for organizing contacts, segmenting audiences, and launching campaigns quickly without any complications. Cons For a small business, the free plan is ok but has some limitations, and even paid plans have caps that can feel limiting if you have a larger contact list. It would be great if the price of the paid plans would be a bit less to make it more affordable to SMBs. Review Source MP Marissa P. executive director Non-Profit Organization Management Used the software for: 2+ years ### "Email Contacts" November 13, 2025 4.0 I love using mailchimp and hopefully can afford the paid subscription in 2026 so we can send to all of our listed people through one account Pros I like that there is a free version and gives you quite a bit of tools. I like the data it gives who opened the email what links they clicked on if people unsubscribed so you can keep your list updated. Cons The free version limites how many reciepents you can have to 1200 It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email. I had to create 2 accounts Review Source BP Brennan P. Owner Operator Health, Wellness and Fitness Used the software for: 6-12 months ### "Steadfast Chiropractic Mailchimp Review" April 23, 2025 4.0 Overall Mailchimp is a great service for creating automated communications with my patient base. This made it easier for us educate and inform our patients about chiropractic and also events and ongoings in the office. Pros My favorite part about using Mailchimp is that it allowed me to create email campaigns for the patients in my chiropractic office. This allowed me create a reusable template to help educate my patient base with ease. Cons The thing that I liked the least about Mailchimp is that I was not able to be as creative as I would like with the imagery and content of the emails. Review Source CJ Céline J. Social Media Manager Utilities Used the software for: 2+ years ### "I like Mailchimp." March 28, 2026 5.0 Pros I love its interface; it's intuitive and very modern. Using Mailchimp isn't complicated; it didn't take me long to master it completely. Its basic features are also very appealing. Cons I find that Mailchimp isn't evolving enough; most of its features have remained unchanged and unimproved. Review Source VR Verified Reviewer IT Director Marketing and Advertising Used the software for: 2+ years ### "Great Newsletter Email Platform with easy builder" August 31, 2025 5.0 Overall very happy with this platform and like it more that ConstantContact. I would recommend it to everyone that wants to send out mass emails to customers and keep track of everything. Pros Easy setup and creation of a newsletter without HTML knowledge. Integration with Shopify makes it helpful and worth it. The interface is clean and menu options can be found easily. Managing Contact emails with filters and tags is very helpful. Cons Sometimes emails that are created do not look the same in Outlook desktop and it is difficult to troubleshoot on why that it. Sending tests can sometimes take a little longer than it should. Review Source CÁ Constanza Á. Localization and Testing Specialist Market Research Used the software for: 1-2 years ### "Great for marketing and internal newsletters" April 23, 2025 4.0 Pros I really like how user-friendly it is. Setting up campaigns, designing emails with the drag-and-drop editor, and tracking performance is all super intuitive. The automation features save me a ton of time, and the analytics help me understand what’s working and what’s not. Cons Some of the advanced features take a bit of learning if you’re not super tech-savvy. And the free version is a bit limited. Alternatives considered [Moosend](https://www.capterra.com/p/147042/Moosend/)[Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Mailchimp because it offers a perfect balance of ease-of-use and powerful features Review Source TS Travis S. Communications Director Religious Institutions Used the software for: 1-2 years ### "Great, if you need all of what it provides." April 2, 2025 4.0 Overall, MailChimp is a great product, although we don't use it for the extended marketing campaigns it can provide, so the cost is high for us and we are watching for something less expensive. Pros I like the ease of syncing lists with Planning Center's People module and the ease of the drag and drop email builder. Cons The cost is pretty high for the way we utilize the system. It would be great if there were a lower cost option for just sending basic emails and not utilizing all of the automated functions. Switched from [SendGrid](https://www.capterra.com/p/204113/SendGrid/) To link with Planning Center People's module. Review Source Response from Intuit April 3, 2025 Thank you for sharing your review, Travis! We're thrilled to hear you're enjoying Mailchimp, and we appreciate your feedback about pricing. We're always working to provide the best value for our customers, and we know that plan costs play a significant role in choosing the right marketing platform. The Pay As You Go Plan might be just what you need—it's a flexible alternative plan for those who don't send emails frequently, and it comes with the same set of features as the Essentials plan. Learn more about it here: https://mailchimp.com/pricing/pay-as-you-go/ JS John S. New Business Specialist Automotive Used the software for: 6-12 months ### "Mailchimp made surveys easy" April 9, 2025 5.0 I started with a free plan, and then opted for a paid plan. After utilizing multiple survey building programs, I found Mailchimp to be my favorite. It has a great user interface, and it integrates easily with Shopify and Salesforce. Pros The thing I liked most about Mailchimp was the ease of use. It was the most user friendly way i've found, in my experience, for building surveys to do market research. Cons What I like least about Mailchimp is that even if a contact unsubscribes, you still have to pay for that contact being in your contact list. Switched from [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Mailchimp was simply a better fit for our company. Review Source CG Chelsea G. Marketing Health, Wellness and Fitness Used the software for: 6-12 months ### "Great Email Maketing Tools" November 18, 2025 5.0 Good email marketing tool, with a small learning curve. It is user friendly, integrated and fast. It gives back useful data and allows you to make professional marketing easily. Pros Mailchimp makes email makreting so easy, it has a drag/drop style editing style, with a template library for paid accounts and integration with many other platforms, like Canva, Splose etc. Free plan can be used, as long as your mail list is smaller, otherwise you require paid apps with additional features Cons The pricing jumps very quickly, especially compared to competitors. When integrated your entire contact list comes across, which is great, however, some of ours we do not email, so we pay for them to be there for no purpose. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) Integration with our other CRM was important Review Source TM Tracy M. Founder Non-Profit Organization Management Used the software for: 2+ years ### "Mailchip Free Version" January 24, 2025 5.0 I am very happy using Mailchimp for my small non-profit and am currently using the free version which meets our needs currently. As we expand, we may upgrade, and we are exploring switching our website to Mailchip as well. Currently we have a popup on our website that lets people sign up for our Mailchip newsletter, which is a great tool. Pros I like having all of my contacts in once place, and it keep track of my newsletters, plus it integrates with social media like Facebook and Instagram. Also that it tracks opens and clicks for any campaigns you send out. Cons The user interface can be a little confusing to edit newsletters, since it's not actually done in the screen where the preview is, it's done in a text box on the side, which makes sense because you can change font color, size and type there. I just always automatically want to click on the preview to make changes. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Mailchimp It's been a while, but I know I thoroughly researched before settling on Mailchimp and am very happy with what it does for the price (free). Review Source EL Elke L. Owner Health, Wellness and Fitness Used the software for: 2+ years ### "Great design and usability – but the pricing ruined it" July 13, 2025 4.0 It’s still one of the best platforms when it comes to design freedom and polish. But compared to other tools in the same category, it became far less accessible – unless you’re willing to pay significantly more. Pros I really liked working with Mailchimp. The flexibility in designing landing pages, sign-up forms, and emails was fantastic – visually, it’s one of the strongest tools I’ve used. The user interface is clean and intuitive, and I always felt in control of how things looked and behaved. Cons Unfortunately, Mailchimp changed their pricing model so drastically that many essential features – like segmentation or managing different contact lists – became locked behind higher-paid plans. Over time, even basic functionality was stripped from the free version. That made it harder and harder to justify staying, especially as a small business. Review Source CC Caitlin C. Client Success Manager Marketing and Advertising Used the software for: 2+ years ### "Reliable and User-Friendly Email Marketing Platform" June 6, 2025 5.0 Overall, my experience with Mailchimp has been positive. It’s an excellent platform for small to mid-sized organizations looking to run email marketing campaigns with ease. The interface is sleek, and the learning curve is relatively low. While there are a few limitations when it comes to advanced segmentation and automation, Mailchimp delivers great value for its core features. It's a great starting point for teams wanting to improve engagement without heavy technical lift. Pros Mailchimp is very user-friendly and intuitive. It makes it easy to design and send professional-looking emails, even for someone without a technical background. The drag-and-drop editor is simple to use, and the layout options are clean and modern. I especially appreciated how easy it was to manage subscriber lists and segment audiences for targeted campaigns. The automation tools are also quite helpful for scheduling and nurturing campaigns without needing constant oversight. Cons While the platform is easy to use, some of the more advanced features—like conditional content, dynamic personalization, and automation workflows—can feel a bit limited or clunky compared to other platforms. Additionally, as the list size grows, the pricing becomes less competitive. The reporting dashboard is functional but could benefit from more customization and deeper insights without needing to export to other tools. Review Source Rick O. Marketing Manager Retail Used the software for: 2+ years ### "Great, But There Are Less Expensive Alternatives" October 28, 2025 3.0 Using Mailchimp is an easy experience, even for someone without any real design training. It's pretty much just drag and drop and fill out your own copy. Pros It is really easy to get started setting up email campaigns and importing contacts. The analytics are really great too. Cons The cost. It is extremely expensive if you have a large list of subscribers. That is a really important thing to consider, especially if you are just running small campaigns. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Mailchimp came highly recommended by another colleague. Review Source SK Sam K. Real Estate Salesperson Real Estate Used the software for: 6-12 months ### "Does What it Needs to, But not Much More" November 12, 2025 3.0 Overall, I think Mailchimp is the best software I have found to create interactive email marketing materials, but I do wish that there were some additional capabilities within the platform to make everything even more seamless. Pros I appreciate that Mailchimp is relatively easy to use when it comes to creating interactive marketing materials for email distribution. I can create new emails quickly and efficiently with minimal hassle, and use pre-saved client lists. Cons I feel that while Mailchimp is very good at making things efficient, they are lacking a bit in the flexibility of the actual design. I often find that I have to upload images that I have created in other platforms in order to get the design that I want from the platform, where it would be much easier if the capability to create exactly what I wanted existed within the platform itself. Review Source PO Patricia O. Sr Project Manager Information Technology and Services Used the software for: 2+ years ### "A Reliable and User-Friendly Email Marketing Platform" July 14, 2025 5.0 My overall experience with Mailchimp has been very positive. It’s a powerful all-in-one platform that made it easy to design professional emails, manage contacts, and run automated campaigns. The interface is clean and easy to navigate, and their customer support and tutorials helped me get up to speed quickly. Pros Mailchimp is incredibly user-friendly and intuitive, even for those without a marketing background. I especially love the drag-and-drop email builder, the pre-designed templates, and the ability to automate campaigns with ease. Their reporting dashboard is also super helpful for tracking performance and optimizing future emails. Great tool! Cons The pricing can escalate quickly as your contact list grows, which may be a drawback for small businesses on a tight budget. Some advanced features, like custom automations and A/B testing, are only available on higher-tier plans. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[VerticalResponse](https://www.capterra.com/p/61128/VerticalResponse/) Reason for choosing Mailchimp I chose Mailchimp because of its reputation, ease of use, and all-in-one functionality. Compared to other tools, it offered a more intuitive interface, better free plan features, and seamless integration with the platforms I already use. Review Source RA Rafael A. Coordinador de proyectos CLIENTE y SEO Marketing and Advertising Used the software for: 1-2 years ### "El mas conocido para newsletter, pero no es el mejor" January 17, 2025 3.0 Es buena. COn una amplia cantidad de themes y plantillas de correos electronicos. Y muy facil de integrar con la paginas web Pros Su integración conlas pagians web donde lo integro para buscar correos electronicos de posibles clientes. La integración es facil con su plugin de WP Cons Muchos de los envios que hago llegan a la bandeja de SPAM de los suscriptores. Creo que tiene un sistema de rechazo mayor a software comparado de la competencia Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Acumbamail](https://www.capterra.com/p/195838/Acumbamail/) Reason for choosing Mailchimp MailChimp es la MEJOR de las opción de campañas de mejor presupuesto. Es el mas accesible. Ademas para campañas que no neceista embudos muy complejos (mejor AC) Review Source Response from Intuit February 19, 2025 Gracias por tus comentarios, Rafael. Entendemos lo importante que es la capacidad de entrega de los correos electrónicos. Para ayudar a que tus correos electrónicos lleguen a las bandejas de entrada de tus suscriptores, asegúrate de autenticar tu dominio de envío. Configura la autenticación del dominio de correo electrónico: https://eepurl.com/dyimHv Si necesitas ayuda, contáctanos en mc-socialreviews@intuit.com MD Maggie D. Management Education Management Used the software for: 2+ years ### "Simple, Reliable Email Marketing " March 12, 2026 5.0 Overall, I’ve had a very positive experience using Mailchimp. It’s a reliable platform that makes email marketing straightforward and effective. It’s been a great tool for staying connected with my audience and managing campaigns without needing a lot of technical experience. Pros Mailchimp is very user-friendly and makes it easy to create professional looking email campaigns even if you’re not very tech-savvy. The drag-and-drop email builder is simple to use, automation tools are helpful, and it integrates well with other platforms. I also like the built-in analytics because it makes it easy to see open rates, clicks, and what’s actually working with my audience. Cons As your list grows, the pricing can increase pretty quickly compared to some other email marketing platforms. Also, some of the more advanced automation features are only available on higher-tier plans, which can be limiting for smaller businesses. But overall, still an excellent platform to use. Review Source Similar Products Featured