--- title: "Mailchimp Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Mailchimp Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/110228/MailChimp/" page_type: "product" language: "en" --- # Mailchimp Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Mailchimp ## What is Mailchimp? Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals. Clients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags. ## What is Mailchimp used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Email Management](https://www.capterra.com/email-management-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 17,657 user reviews Reviews sentiment Positive 92% Neutral 7% Negative 2% Pros & cons Comprehensive email marketing platform Flexible newsletter creation tools Limited editing and formatting options Frequent email deliverability problems Starting price $13 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2026 - Marketing Automation / 2026 - SMS Marketing / 2026 - Content Marketing / 2025 - Email Tracking / 2025 - Landing Page / 2025 - Lead Management / 2025 - Marketing Analytics / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Mailchimp?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.intuit.com&name=Mailchimp) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Mailchimp 4.5 (17,657) VS. [4.3 (2,939)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price $13 Flat Rate, Per Month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (15,767) Ease Of Use 4.3 (3,490) Value For Money 4.4 (12,224) Value For Money 4.1 (3,069) Customer Service 4.2 (10,701) Customer Service 4.2 (3,068) ## Mailchimp alternatives Highest Rated [4.7 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.5 (1,143)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.2 (999)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) ## FAQs about Mailchimp Overview ### What problems does Mailchimp solve? Mailchimp solves the problem of manually building, sending, and tracking bulk emails by centralizing contact lists, reusable templates, newsletters, segmentation, scheduling, and engagement reporting. Marketing teams, small business owners, nonprofits, sales teams, and bloggers use it to target the right audiences, maintain branded communication, and reduce design and follow-up work. Answer based on 6130 reviews Overview ### Which roles and teams benefit most from Mailchimp? Mailchimp is most used by small business owners, founders, and executives who need an accessible way to run email campaigns, promote offers, and track audience engagement. Marketing teams, designers, and digital specialists use it to build newsletters, segment contacts, automate outreach, and measure campaign performance across customer lists. Answer based on 15943 reviews Overview ### What company size and industries is Mailchimp built for? Mailchimp is built primarily for small businesses, which make up 85% of reviewers, and is used most in Marketing and Advertising at 11%. It also serves enterprise and midsize companies at 8% each, with additional concentration in Information Technology and Services at 7% and Computer Software at 6%. Answer based on 17646 reviews Features and Usability ### What are the key features of Mailchimp? Mailchimp includes core email marketing features like email campaign management, drag-and-drop email templates, newsletter creation, list management, and audience segmentation. Differentiating features include A/B testing, marketing automation for drip campaigns and autoresponders, landing pages and sign-up forms, plus real-time analytics for opens, clicks, and campaign performance. Answer based on 6450 reviews Pricing ### How much does it cost and what fees or limitations are included? Mailchimp starts at $13/month for Essentials, with Standard at 20/month and Premium at 350/month; a free version and free trial are available. Reviewers say the free tier is useful for small lists, but limits on contacts, sends, automations, and support mean costs can rise quickly as subscriber counts grow. Answer based on 4330 reviews Integrations ### Which third-party tools and platforms does Mailchimp integrate with? Mailchimp integrates with WordPress, Shopify, WooCommerce, Gmail, Google Analytics 360, Microsoft Excel, and Zapier, with reviewer mentions also highlighting Canva. It supports over 200 integrations overall, covering ecommerce, website publishing, analytics, spreadsheets, and automation tools for connecting mailing lists with broader marketing and sales workflows. Answer based on 2131 reviews Getting Started and Support ### How easy is it to onboard and train a team on Mailchimp? Mailchimp is generally quick to onboard for small teams, especially beginners and nontechnical users working with templates and drag-and-drop campaigns. Training is available through live online sessions, webinars, videos, and documentation. Reviewers say basic tasks are learned fast, while admins handling automations, segmentation, and integrations usually need more time. Answer based on 1531 reviews Getting Started and Support ### What customer support options does Mailchimp offer, and how do users rate the experience? Mailchimp offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live rep, and chat. Users often describe chat and support staff as helpful, patient, and effective for resolving issues quickly, but others report inconsistent response times, difficulty reaching the right person, and frustration during urgent or billing-related problems. Answer based on 1545 reviews Security ### How does Mailchimp handle data security and access control? Mailchimp uses two-factor or multi-factor authentication, login verification, user invitations, and some user permissions to control account access. It also supports domain verification plus SPF, DKIM, and SSL, while helping users meet privacy, anti-spam, unsubscribe, and double opt-in requirements. Some reviewers still report limited permission granularity, cumbersome security steps, and data protection concerns. Answer based on 183 reviews ## Who uses Mailchimp? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive email marketing platform 94% positive reviews out of 2126 Most reviewers describe email marketing as robust, with automation, segmentation, analytics, and flexible templates supporting business growth. Domingo Antonio A. University average technician, 2 - 10 employees. "It has been a key tool in developing an effective email marketing strategy that contributes to the continued growth of my business, increases my sales, and fosters a better relationship with my clients." Limited editing and formatting options 53% negative reviews out of 823 Some reviewers describe image and text editing as restrictive, with clunky formatting, inconsistent previews, and limited customization. Kristin B. Marketing Director, 51 - 200 employees. "For example, having a three-row image isn't an option that is easily accessible and sometimes needed for campaigns." Flexible newsletter creation tools 93% positive reviews out of 1377 Most users report newsletters are easy to design, customize, schedule, and track, supporting consistent outreach and audience segmentation. Terrance F. Business and Financial Officer, 2 - 10 employees. "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform." Frequent email deliverability problems 80% negative reviews out of 585 Most users report spam issues, with emails often landing in junk or promotions folders, impacting campaign effectiveness. Luiza V. Community Management, 11 - 50 employees. "Unfortunately the emails always end up going to recipients spam box, which is not super useful for engagement or for people to receive emails." Efficient client communication management 93% positive reviews out of 637 Most reviewers indicate client communication is streamlined, enabling targeted updates, segmentation, and ongoing engagement with diverse audiences. HELENA M. RMT, 1 employee. "I love the flexibility for communicating with clients and the ability to monitor responses." Restrictive security and permissions 43% negative reviews out of 134 Some users report security and access control as cumbersome, with complex permissions, strict import rules, and multi-factor authentication challenges. Ray D. Founder, 2 - 10 employees. "While I understand the importance of security, MailChimp's security and spam protocols can be a little cumbersome at times and can make the service difficult to use." ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Mailchimp supports all three of the features reviewers identify as most important: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve outreach and make better marketing decisions. Email Campaign Management 4.6 (1,746) 68.96% of 1746 reviewers that rated this feature as important or highly important Mailchimp offers streamlined campaign management, letting you schedule, segment, and automate emails while tracking performance. Users think it’s easy to organize, personalize, and replicate campaigns, though some wish for more AI-driven options and enhanced organizational tools. Campaign Analytics 4.5 (527) 81.40% of 527 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Lead Capture 4.3 (578) 52.08% of 578 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Mobile Optimization 4.5 (1,102) 63.61% of 1102 reviewers that rated this feature as important or highly important Mailchimp automatically optimizes emails for mobile devices, ensuring campaigns look good on any screen. Reviewers highlight the responsive design, mobile previews, and consistent appearance, though a few mention older templates may not always display as modern or up-to-date. Contact Management 4.4 (1,332) 66.89% of 1332 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Reporting/Analytics 4.4 (1,214) 66.64% of 1214 reviewers that rated this feature as important or highly important Mailchimp gives you detailed analytics to track open rates, clicks, and engagement. Reviewers appreciate the clear dashboards, actionable insights, and integration with Google Analytics, but some feel deeper behavioral analysis and advanced reporting options are lacking. Mailchimp 172 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Abandoned Cart Saver: Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Appointment Scheduling: Schedule appointments via a calendar - Archiving & Retention: Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automated Publishing: Establish rules for automatic propagation of social media posts across one or more channels - Automated Responses: Automatic reply functionality for incoming messages - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Analytics: Track and analyze user behavior within a system or network - Behavioral Analytics: Track and analyse user behavior within a system or network - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Brand Guidelines: Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Content Marketing: Publish and distribute content to targeted audiences - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Import/Export: Import and export data to and from software applications - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Email Campaign Management: Mailchimp offers streamlined campaign management, letting you schedule, segment, and automate emails while tracking performance. Users think it’s easy to organize, personalize, and replicate campaigns, though some wish for more AI-driven options and enhanced organizational tools. - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: With Mailchimp’s email marketing, you can design, automate, and personalize campaigns using templates and a drag-and-drop builder. Reviewers appreciate its ease of use, automation, and deliverability, though some mention limited customization and photo editing options. - Email Reminders: Reminders sent via email - Email Sequences: Set up automated email sequences to streamline outreach and engage leads/contacts - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Filtering: Find & retrieve relevant data or documents - For Insurance Industry: Intended to be used by insurers - For iPad Devices: Operate/access software on iPad Devices - For Small Businesses: Designed for small businesses - For Startups: Primarily serving startup companies - Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Geolocation: Determines the location of a device using GPS or an IP address - HTML Editor: Add, edit, and manipulate HTML code directly - Image Library: Store and manage images - Inbox Management: Organize, prioritize, and manage incoming communications - Interaction Tracking: Track interaction history by documenting conversations for contacts - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - List Management: Mailchimp helps you segment, tag, and manage multiple lists for targeted outreach. Users value easy importing, audience segmentation, and list cleaning, but some mention confusion between lists and audiences and limited free plan functionality for advanced management. - Live Chat: Ability to chat online in real time - Location Tracking: Identify the physical location of an individual, asset, device, etc. - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Mass Texting: Send messages to multiple subscribers at the same time - Mobile Access: Access software remotely via mobile devices - Mobile App: Access the system via a mobile application - Mobile Optimization: Mailchimp automatically optimizes emails for mobile devices, ensuring campaigns look good on any screen. Reviewers highlight the responsive design, mobile previews, and consistent appearance, though a few mention older templates may not always display as modern or up-to-date. - Mobile Survey: Distribute a survey via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Newsletter Management: Create and update newsletter content to increase engagement - Offline Response Collection: Practice of collecting data and responses for market research/surveys without an internet connection - Online Store Builder: Includes functionalities for creating custom eCommerce websites - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Pre-built Templates: Pre-defined templates within a library for common cases such as contracts, websites, emails, and more - Predictive Analytics: Predict future data based on historical data sets - Product Catalog: Present a catalog of inventory that customers can view - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Question Branching: Survey design technique that directs respondents to different questions based on their previous answers - Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews - Question Piping: Integration of respondents' answers from previous survey questions into subsequent questions or text - Randomization: Randomize the displayed order of questions and answer options - Real Time Editing: Preview and make real-time changes in the web content - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Referral Tracking: Log and store the source of contacts/leads - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: Mailchimp gives you detailed analytics to track open rates, clicks, and engagement. Reviewers appreciate the clear dashboards, actionable insights, and integration with Google Analytics, but some feel deeper behavioral analysis and advanced reporting options are lacking. - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - Response Quotas: Limit the number of participants with certain characteristics you want to complete the survey - Response Validation: Ensure the answer provided fits set parameters (numerical, positive number, etc.) - Responsive Web Design: Web design that automatically adjusts to look good on different screen sizes - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Pipeline Management: Pipeline view and tracking lead status - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Scheduling: Plan availability and assign specific time slots for tasks and resources - Search Marketing: Track visibility and traffic from search engines - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Shared Inboxes: An email inbox that can be accessed and managed by multiple individuals - Shopping Cart: Checkout of online store - Simple Mail Transfer Protocol (SMTP): Internet standard communication protocol to transmit electronic mails - Site Intercept Survey: Survey popup over a webpage to specific users based on their behavior - Skip Logic: Skip over or route respondents to different questions based on their previous answers - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Spam Blocker: Filters used to determine different types of malware threats - Subscriber Management: Add or remove subscribers from mailing lists - Subscription Management: Process of managing customer subscription lifecycle for a recurring service or a product - Support Audio/Images/Video: Allow media to be embedded in the question or answer options - Survey Builder: Create and manage surveys - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Team Management: Organizing a group of people to accomplish a task - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integration: Addition of necessary external data, applications, tools, or features - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - URL Customization: Modifying a website's URL to enhance readability, branding, or campaign alignment - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors - Website Integration: Seamlessly integrates with 3rd party websites - Website Personalization: Customize website features - Website Publishing Options: Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.4 (15,139) 4.4 Based on 15,139 reviews ## Pricing Value for money 4.4 (12224) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/110228/MailChimp/pricing/) Essentials $13.00 Flat Rate,Per Month It includes: - 3 Seats - Owner & Admin - Up to 50,000 Contacts - Surveys - Audience Dashboard - Campaign Engagement - Purchase Behavior - Content Studio Standard $20.00 Flat Rate,Per Month It includes: - 6000 Monthly Email Sends - 5 User Seats - 4 Roles - Pre-Built Journeys - Custom-Coded Templates - Predictive Segmentation - Content Optimizer - Send Time Optimization - Dynamic Content - 24/7 Email & Chat Support Premium $350.00 Flat Rate,Per Month It includes: - 150000 Monthly Email Sends - Unlimited User Seats - 5 Roles - Content Optimizer - Send Time Optimization - Dynamic Content - Multivariate Testing - Comparative Reporting - Advanced Segmentation - Assisted Onboarding Value for money 4.4 (12,224) 4.4 Based on 12,224 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/)[ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (10701) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (10,701) 4.2 Based on 10,701 reviews ## User reviews Overall rating 4.5 Based on 17,657 reviews Filter by rating 5(10333) 4(5824) 3(1220) 2(185) 1(95) Mentioned topic Sorted by most recent DS Daniel S. Manager Automotive ### "My main email platform for my car lot" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 August 1, 2026 For keeping my dealership customers in the loop and getting sales promotions out the door, Mailchimp has done a solid job overall. It’s easy enough to use that I’m not spending hours building a campaign and the segmentation makes my messaging feel more relevant instead of generic. The pricing and occasional deliverability hiccups are the main things that bug me but for the price point and simplicity it’s stayed part of my routine for keeping customers engaged and letting people know when something’s worth coming in for. I’d recommend it to another dealer who wants something straightforward without needing a dedicated marketing person to run it. Pros I use Mailchimp to stay in touch with my dealership customers mainly sending out newsletters when new inventory comes in or when I’ve got a sale going on vehicles or financing deals. The template builder makes it easy to throw together something that actually looks decent without needing any design skills, which matters since I don’t have time to mess with a bunch of settings between everything else I’m juggling. Being able to segment my list is probably the most useful part since I can send one email to past buyers about service reminders and a totally different one to new leads about current inventory, instead of blasting the same message to everyone. The analytics after a send are genuinely helpful too since I can see who opened what and who clicked through to look at a car, which helps me follow up with the right people instead of guessing who’s still interested. Cons Pricing climbs fast once your list grows and for a dealership building a real customer base over time you can outgrow the cheaper tiers quicker than you’d expect. Deliverability has been hit or miss for me a few times where I know a good chunk of my list uses Gmail and some of them mentioned not seeing the email at all, which is frustrating when you’re trying to move inventory or promote a sale with a deadline. The automation builder can feel a little clunky when you’re trying to set up something more advanced like a multi step sequence for someone who filled out a form but didn’t come in, so you end up spending more time on it than you’d like. Customer support isn’t always fast either, so if something breaks right before I want to send a newsletter I’m usually on my own to figure it out. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JT Jeana T. Executive Director Health, Wellness and Fitness ### "Mailchimp for email campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 July 31, 2026 Pros Mailchimp has been an excellent platform for our email marketing and communication needs. I like the reporting features most. Cons We had some issues with audience management and it was a little challenging to resolve. It did get resolved, but took more effort than we would have liked. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Renelda V. Network Marketer Business Supplies and Equipment ### "Real Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 30, 2026 Mailchimp is a solid, well-rounded choice for beginners and small-to-mid-size businesses that want an all-in-one marketing platform without a steep learning curve. Its drag-and-drop editor, clean templates, and built-in analytics make it easy to launch professional-looking campaigns quickly, and having landing pages, basic CRM, and automation bundled together is genuinely convenient for people who don't want to manage five separate tools. Where it starts to show strain is at scale. As your list grows, so does the price, sometimes steeply, and some of the more powerful automation and segmentation features are reserved for higher tiers. Support can lag on cheaper plans, and a handful of users report deliverability being less consistent than dedicated email-focused competitors. Overall: it's a strong "easy to start, gets pricier and clunkier as you grow" platform. Great for testing the waters or handling straightforward campaigns, but worth reevaluating once your list and automation needs get more sophisticated. Pros Mailchimp is a strong pick for anyone building out email marketing without a technical background. The drag-and-drop editor makes it easy to design clean, professional-looking campaigns in minutes, and the mobile-responsive template library means your emails look polished across every device. It's also genuinely an all-in-one marketing hub — beyond email, you get landing pages, basic CRM and audience tagging, social ad tools, and simple automation flows like welcome sequences or abandoned cart reminders, all in one place instead of stitching together separate tools. The free tier is a real advantage too, letting you test the platform before committing financially. Built-in analytics give you clear visibility into open rates, click-through rates, and audience growth, so you can see what's actually working. And its broad integration ecosystem means it connects smoothly with most e-commerce and CRM platforms you'd already be using. Cons Mailchimp's main drawbacks center on cost and complexity as you scale. Pricing climbs steeply with list size, and you're often billed for your entire contact count, including unengaged subscribers, making it expensive for growing lists. Many valuable automation and segmentation features are locked behind higher-tier plans, so cheaper tiers feel limited. Customer support can be slow, especially without a premium plan. Some users report deliverability issues, with emails landing in spam more often than with competitors. Building advanced, multi-step automations can feel clunky compared to platforms designed specifically for that. And since pricing ties to audience size, it discourages list cleanup, effectively penalizing you for holding onto subscribers. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AC Andy C. Sales Director Sporting Goods ### "Excellent for focused e-mails." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 July 30, 2026 We use mailchimp to have e-mail marketing handled with our sales strategy, and it's a good platform. It has helpful analytics and segmentation options that enable us to customize messages to leads and current prospects. Unfortunately, it is not cost-effective when you're growing as we do and using it for improving engagement and closing sales. Pros I like Mailchimp the best for making it easier for our sales team to handle our email marketing campaigns. We currently have more than one hundred clients in our database, and we're able to touch them based on past purchases, their area and how engaged they are on our communication, so we send them offers which are relevant to them. The reports are thorough and we are able to monitor open and click-throughs and automation of the follow up has saved us much manual effort. Cons Pricing may become an issue with our growing contact list. We've had to be careful not to remove inactive subscribers, because we don't want to go up to the higher tiers. Furthermore, although the interface is tidy, some features such as adjustments to e-mail templates may require a bit of research, and when you're in a campaign crunch, that's a pain. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Administrator, Organizer, Promoter Music ### "Great program and great pricing" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 29, 2026 Pros I have only ever used the free version of mail chimp but that has always been enough! It is a great product. And when I look at the pricing it would be a good cost if you were a business and a team using it. Also integrates with my other programs! Cons I found it a little hard to navigate at first but now after years of using it it is simple to use. Just took time Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Global Marketing Manager Management Consulting ### "Mailchimp- easy, intuitive yet advanced email marketing" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 29, 2026 Really positive, it's kicked our email marketing up a notch and taken work off the (extremely small) marketing team. We couldn't do without it. Pros It's way, way easier to use as a marketing tool than the CRM marketing module we have. I found it (n the whole) completely intuitive to import contacts, segment accordingly and export results. It provided much better results in terms of tracking and understanding the customer journey and we integrated it with leadfeeder with ease so we could further track the behaviour of email recipients. Cons I found some of the more advanced automation and integrations stuff tricky to get my head around but the support and customer literature/videos usually resolved it. Dependent on budget, you may end up paying for this and a CRM marketing module if you're not careful so make sure you know why you're getting it to get the most of it's features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DA David A. Trainer Health, Wellness and Fitness ### "More powerful than ever, with AI and commerce tools that actually deliver" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 July 29, 2026 Mailchimp has never disappointed me, and now it's a far more capable platform. The ability to integrate campaigns with social media, get deep performance insights, and now leverage AI for content and analytics makes it incredibly valuable. It’s grown from a great email tool into a full marketing hub—and for my mass mailing and campaign needs, it's still my go-to. Pros Mailchimp still gives me a great range of templates for everything—updates, social media campaigns, and mass marketing promotions. But what really stands out now is the new AI integration. I can literally describe what I want (like a "spring sale announcement") and get a draft template in seconds, which saves me a lot of time. The addition of built-in SMS marketing and the conversational analytics tool are game changers I can just ask questions like "What drove revenue last week?" and get answers without building complex reports. Social media integration is deeper too, letting me manage posts and ads right from the dashboard. The pace of new features has increased since i started using it, and they've all been really useful. Cons The editor and campaign creation process could still be more intuitive at times, it’s not always as simple as I'd like. That said, the AI drafting tools help skip a lot of the work, so it bothers me much less than it used to. There's also more to learn now because the platform is so much bigger, but the learning is worth it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LN Lisa N. Marketing Specialist Information Technology and Services ### "Send an email to thousands effortlessly" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 July 29, 2026 I like Mailchimp's analytics and feel that it makes my life much easier as a marketer. It is great to be able to communicate with so many people at once. Pros I like that you can input thousands of contacts without issue and that you can setup and reuse templates. I also like the new feature for follow-up emails. Cons The support isn't good with no email and phone number to reach out to. I also find that I cannot upload multiple contact lists at once. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EV Edwin V. IT Manager Financial Services ### "Great for POC's and Real Prod application " 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 25, 2026 My overall experience with Mailchimp has been positive. It is a reliable marketing platform that makes it easier to create email campaigns, manage contacts, and track customer engagement. The platform is suitable for beginners while still offering useful tools for more experienced marketers. I appreciated the automation features and analytics because they helped understand what content performs better with an audience. However, the pricing structure can become a concern as a business grows, and some features require upgrading plans. Despite these limitations, Mailchimp remains a strong choice for email marketing because it is easy to use, stable, and provides many helpful features for managing customer communication. Pros What I liked most about Mailchimp is how easy it is to create and manage email marketing campaigns without needing advanced technical skills. The drag-and-drop editor makes it simple to design professional-looking emails, and there are many templates available to get started quickly. The contact management features are useful for organizing subscribers, creating audience groups, and sending more targeted campaigns. I also liked the reporting tools because they provide helpful information about opens, clicks, and customer engagement. The platform connects well with other tools and makes it easier to manage marketing activities in one place. Overall, Mailchimp saves time and helps businesses communicate better with their customers. Cons The main thing I liked least about Mailchimp is that some useful features can become expensive as your contact list grows. Small businesses or individuals with a limited budget may find the pricing difficult to manage over time. Some advanced automation and marketing features are only available on higher-tier plans, which can feel restrictive. I also found that the interface can sometimes feel overwhelming because there are many options and settings available. The email template customization is good, but users who want more design flexibility may need extra work. Customer support options could also be improved, especially for users on lower plans who need faster assistance. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 27, 2026 Thank you for taking the time to share such a detailed review. We're glad to hear the platform has been a positive experience overall. We hear you on the pricing and support feedback, and we'll be sure to pass that along to the team. We appreciate you being a customer and are happy to help if you ever need anything. Jesse Z. Software Engineer Computer Software ### "Great Tools For Modern Designs Freemium Features Could Be Introduced" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 July 24, 2026 Pros The graphic design options this tool provides look pretty and are modern. It is easy to view analytics of any newsletters or emails you sent out to subscribers. Additionally, you can also brand your emails by adding your company's logo at the top to make your emails more official. Cons It is not easy to initially setup or sign up for an account. I also wish Mailchimp would provide some free tools for those who want to take advantage of their features to send some general emails and marketing campaigns then and there without needing to fully pay for service. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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