# Page 15 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 15 - Is Mailchimp the right Email Marketing solution for you? Explore 17565 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/110228/MailChimp/reviews

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Mailchimp

4.5 (17565)

[View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 26th, 2026

# Page 15 - Reviews of Mailchimp

## Showing most helpful reviews

Showing 351-375 of 17565 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

BJ

Brandi J.  
Owner and Hairstylist  
Consumer Services  
Used the software for: 6-12 months

### "Easy and quick to create basic email marketing."

February 14, 2025

5.0

Easy and quick to create basic email marketing.

Pros

Easy and quick to create email marketing.

Cons

It felt like the platform wasn’t as up to date with new features.

Alternatives considered

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Reason for choosing Mailchimp

Pricing was lower for the amount of features.

Switched from

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

I wanted to find something with email open rate tracking.

Review Source

CR

Chris R.  
Functional Fitness Coach  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Mailchimp is brilliant I highly recommend it "

January 15, 2025

5.0

For sending out newletters to contacts this has been amazing to just get on and do it

Pros

Ease of use and as someone starting out with email marketing this was a god send.

Cons

The only con I can think of really is just actually making sure I saved everything but not really an issue

Switched from

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

Active campaign in the end was just too much and was a nightmare to load anything if the internet wasn’t really quick

Review Source

JM

Jason M.  
Owner  
Retail  
Used the software for: 6-12 months

### "A newsletter launchpad"

April 30, 2025

5.0

I like a lot Mailchimp for its cost and the exceptional free offer it proposes. Everything is grouped in one single place and I could use it quite easily.

Pros

I am using Mailchimp now since some years for my marketing campaigns, as a CRM and as landing-page builder. The service is very reliable and the free offer allows a rather satisfying use.

Cons

What I did not appreciate is that the price climbs excessively with the growth of the size of my contacts, the extra modules cost a lot

Review Source

MA

Mark A.  
Head of marketing  
Design  
Used the software for: 2+ years

### "Great tool for small businesses"

December 14, 2024

4.0

I enjoyed the platform, it’s easy to get started, simple to collect emails, and a pretty solid starter system.

Pros

Mailchimp has a simple interface, it’s easy to build email campaigns and view reporting. Great for smaller businesses with simpler uses.

Cons

It can be a little limited compared to other email marketing tools, especially for e-commerce. Not so good for larger businesses due to lack of real automations.

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

Reason for choosing Mailchimp

Ease of use, simple setup, and a good user experience.

Review Source

VR

Verified Reviewer  
Founder, Creator  
Publishing  
Used the software for: Less than 6 months

### "Mailchimp is easy to use "

February 20, 2026

5.0

Mailchimp is worth it if you have time for it. I tried it and i was actually really impressed with mailchimp

Pros

It has a easier dashboard to use and its set up isnt confusing either. The plans arent bad either. Customer support is helpful.

Cons

I moved on from it. I had so many programs for mail and marketing i lost track of which one i had wanted to keep actually.

Review Source

VR

Verified Reviewer  
Content Strategist  
Marketing and Advertising  
Used the software for: 6-12 months

### "Easy for a consultant to jump in and start delivering value"

February 13, 2025

4.0

I used Mailchimp as a consultant when helping a tech company overhaul their email newsletter and customer communications. It was easy to set up campaigns, time sends, and understand at-a-glance performance metrics.

Pros

Mailchimp is really easy to get started with as a consultant, and has simple reporting that I could use to capture a snapshot of campaign performance for my clients.

Cons

The segmentation wasn't as intuitive as I would have liked.

Review Source

RH

Richard H.  
Vice-President  
Public Safety  
Used the software for: 2+ years

### "Using Mailchimp in the real world"

December 30, 2024

5.0

Very positive with immediate access to the stats and reports for each campaign delivery.

Pros

Easy to use and allows us to target our subscribers in a visually appropriate and colourful way. The responses from our target audience are always quick and the stats show the number of opens and clicks on the content which is useful when creating future campaigns.

Cons

The design tools for the campaign layouts can be a little bit cumbersome but are manageable.

Review Source

JR

Joanne R.  
Marketing Director  
Retail  
Used the software for: 1-2 years

### "Nice platform"

July 7, 2025

5.0

Pros

Easy to use. Love the ease in creating. Simple drag and drop and cut and pate is great. Lots of options to create

Cons

I still get a lot of spam deliveries but I know that is not any one thing. Settings and whatnot. Not sure how to fix

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)

Pricing. I am a very small customer and cannot spend to much. I need very flexible pricing or I cant use.

Review Source

JD

Jordan D.  
Graphic Designer  
Architecture & Planning  
Used the software for: 2+ years

### "Design your emails with Mailchimp!"

October 31, 2024

5.0

It's been very pleasant. I'm able to create emails quickly. They're very helpful with advice on how to reach more engagement.

Pros

It's easy to use. I've tried other services to design and send emails with but I always came back to Mailchimp.

Cons

I wish there were more design features or made easier to insert custom code.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

There's more design features with Mailchip

Review Source

JH

Jace H.  
Sr. Project Manager  
Computer Software  
Used the software for: 1-2 years

### "Reach the right audience with your email campaigns"

December 16, 2024

5.0

I am new to email marketing campaigns, but I will say it is awesome what you can do with this tool. We can also strategically target audiences based on the tags we assign them.

Pros

We tend to have very successful campaigns through Mailchimp. I do like all the additional stats you get and all of the different featurs avaialable.

Cons

It take a while to figure out the steps involved to launch a campaign and it is not intuitive. Also, how you can not set up an audience from the campaign itself is not great.

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

It was above my decision level, but I assume they wanted to separate our Sales/Customer relation tool and our Marketing strategies

Review Source

NRWW

Nanita Rica Winniewski W.  
Customer care management specialist  
Market Research  
Used the software for: 6-12 months

### "Marketing platform "

March 10, 2025

4.0

Pros

I use it for email Marketing, it's very easy for to send both promotional, discount and products newsletters to multiple customers via Mailchimp.

Cons

No dislike because it's plug-in easily connects to WordPress websites.

Review Source

JG

Joseph G.  
Owner  
Animation  
Used the software for: 2+ years

### "Mail Chimp, it is a good way to get a campaign going."

May 19, 2025

3.0

I was able to send some folks notices that my web page had been updated. I think it has gotten too expensive to keep a non e commerce site on the web.

Pros

It has so many features. It has a lot of features that make it easy to do an e mail campaign, I am new to e commerce, but I have sold on e bay for over twenty years.

Cons

It is expensive. I think they should have a no charge tier of payment. It is very expensive but I guess if you have a data base of customers then it is worth it.

Review Source

Response from Intuit

May 20, 2025

Thank you for your review, Joseph! We know that plan costs are an important factor for your marketing platform, and we're always working to provide the best value for our customers,

MO

Marina O.  
President  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Best in class campaign management software"

October 6, 2025

5.0

Pros

Easy onboarding and access to numerous tools for effective donor management, donor segmentation and marketing campaigns

Cons

Some of the features are only available with subscription, although free access works well for smaller nonprofits

Review Source

TR

Todd R.  
CEO  
Sports  
Used the software for: 6-12 months

### "Professional "

June 24, 2025

5.0

Professional, I would def recommend to companies of any size. There also is value if you have a large family

Pros

Great features, easy to use knowledgeable onboarding team. Great for landing pages and easy to integrate with booking software.

Cons

No customer service phone calls. Just sms/email. Nowadays it’s rare to have a person to speak to and I wish mailchimp had a live customer service rep

Review Source

VR

Verified Reviewer  
Marketing Consulting  
Marketing and Advertising  
Used the software for: 2+ years

### "A solid tool for Mailings, could be easier to use"

March 7, 2025

4.0

Overall, I have a good experience with Mailchimp. It is a solid tool for Mailings and organising contacts in different lists.

Pros

I really did like the functionality with different lists, campaigns and how to handle contacts

Cons

The usability - if you haven't used it for some time, it is very hard to get back into it

Review Source

NR

Nuria R.  
Community Manager  
Telecommunications  
Used the software for: 1-2 years

### "Campaigns or notifications "

December 15, 2025

5.0

Pros

Mailchimp's template are the easier on the market to build transactional emails notifications. quick set in a clean interface.

Cons

It's free for serval uses but if your need to go on premium offer many options can be tricky to use.

Review Source

JH

Justin H.  
CTO  
Education Management  
Used the software for: 2+ years

### "Industry standard tool which works well but pricing policy is counter to expanding your business - and expensive as you grow!"

January 2, 2025

2.0

Pros

MailChimp is in the industry standard for marketing email, and they do have a refined interface for creating templates and sending mail. Reports are also good.

Cons

Their pricing policy discourages companies like ours from building and expanding clients. The pricing is predicated on number of contacts so the more contacts you have, the more you pay! Not usage based like how many marketing messages sent! We don't earn revenue by having lots of contacts - we earn revenue when a contact purchases thus when they respond to a marketing message. We shouldn't pay just to store contacts in MailChimp.

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)

Reason for choosing Mailchimp

They were the industry standard product at the time.

Review Source

mC

maza C.  
consultant  
Consumer Services  
Used the software for: Less than 6 months

### "MailChimp Review"

May 22, 2025

4.0

It has made managing my email marketing a lot easier. I can create schedule, and track my emails all in one place which makes it simple for me. If you have a business or just starting up, mailchimp is a good start.

Pros

I love how easy mailchimp is to use, even if you are a beginner . The drag and drop templates to choose from. The automation tools save me tons of time,and I like that it integrates easily with my website. The free plan is great for starting out.

Cons

The pricing goes up quickly once your list gets bigger or if you need advanced features. Sometimes the automation options feel a bit limited. Support on a free plan is very slow.

Review Source

MJ

Mike J.  
Senior Advisor  
Non-Profit Organization Management  
Used the software for: 2+ years

### "A High Quality Tool!"

July 7, 2025

5.0

I have used Mailchimp for over a decade. It has helped me keep in close touch with our constituents for which I am very grateful. I have found it easy to learn and use - a high quality tool that makes my work and life easier!

Pros

It has been easy to learn and use. I especially like the ease of adding text and photos. Your tutorials have answered most of my questions along the way.

Cons

Not knowing who really opens my Mailchimp updates - because of the various apps that open the email first and tell me it was read.

Review Source

TB

Tyler B.  
Director of Operations  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Mailchimp on cutting edge and easily integrated"

December 24, 2024

5.0

I have used MailChimp and its competitors for over 15 years. I find Mailchimp to be on the cutting edge, initiating many features others adopt later on. I also like that Mailchimp is easily integrated with many third party apps compared to competitors.

Pros

I like the user-friendliness and intuitiveness of the software.

Cons

Some of the design options feel cookie-cutter to me, but overall, I have learned this is necessary in order to be accessible by many different email clients.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Mailchimp integrated more seamlessly with our CRM.

Review Source

XA

Xavi A.  
IT  
Sports  
Used the software for: 2+ years

### "Gran integracion con wordpress"

May 22, 2025

4.0

En general ha sido buena, ya que permite en un solo lugar (wordpress) tener la subscripcion al mailing i el envio.

Pros

Lo mas practico o ventajoso de la herramienta Mailchimp es la integracion que permite con Wordpress.

Cons

Una de las desventajas es la actualizacion de versiones tanto del pluguin como del propio motor de wordpress

Alternatives considered

[Acrelia](https://www.capterra.com/p/241265/Acrelia-News/)

Reason for choosing Mailchimp

Se eligio por ser mas popular que sus competidores

Review Source

CL

Capucine L.  
Responsable logistique  
Commercial Real Estate  
Used the software for: 6-12 months

### "Des campagnes e-mail faciles et rapide "

April 26, 2025

5.0

Nous utilisons Mailchimp pour nos campagnes d’e-mails et nos newsletters. Le suivi des performances des campagnes d’automatisation est vraiment bien fait.

Pros

Nous apprécions énormément la facilité d’utilisation et l’aspect intuitif de Mailchimp. Il est vraiment simple de créer rapidement des campagnes d’e-mails.

Cons

La contrainte est la tarification car la version gratuite nous limite rapidement à certain nombre de contacts, par ailleurs le côté personnalisation est assez limitée.

Review Source

AB

Annie-Claude B.  
PR Agent  
Public Relations and Communications  
Used the software for: 2+ years

### "A classic!"

January 20, 2025

3.0

We are doing good with Mailchimp, proof is we came back after leaving.

Pros

\- The software is intuitive and userfriendly - Reports are useful and clear - A lots of options regardind audiences

Cons

\- Templates are not that flexible - It's not THAT mobile device responsive - It is kinda pricy for what you get

Alternatives considered

[Cyberimpact](https://www.capterra.com/p/181270/CyberImpact-Email-Marketing/)

Reason for choosing Mailchimp

We were used to it so we didn't have to set up a new software

Review Source

JL

Jaela L.  
Project Leader  
Arts and Crafts  
Used the software for: 1-2 years

### "Mailchimp kept us organized!"

June 9, 2025

4.0

Pros

Mailchimp was a really great resource to manage all of our contacts. Sending out emails is always a quick and easy process.

Cons

My least favorite part about Mailchimp was the templates included with the platform. We ended up having to create most of our own templates.

Review Source

EC

Erik C.  
IT Manager  
Computer Software  
Used the software for: 1-2 years

### "Excelent tool for starting"

March 25, 2025

5.0

Mailchimp is great for starting out but limiting as they grow. It’s a solid choice for simple email marketing, but businesses that need advanced automation, deeper segmentation, or better pricing often switch to other platforms.

Pros

Easy and friendly tool to send email campaings

Cons

It gets expensive quickly as your subscriber list grows, and the free plan is limited.

Review Source

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