# Page 17 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 17 - Is Mailchimp the right Email Marketing solution for you? Explore 17600 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/110228/MailChimp/reviews --- Mailchimp 4.5 (17600) [View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 6th, 2026 # Page 17 - Reviews of Mailchimp ## Showing most helpful reviews Showing 401-425 of 17600 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JB Joy B. Communications and Events Officer Non-Profit Organization Management Used the software for: 2+ years ### "Great industry standard but sometimes overly complicated and expensive" October 21, 2024 4.0 I've used Mailchimp at two organisations and it makes it easy to send professional-looking emails to a large number of contacts. I only used the more basic functions as my organisation was very small, but there were a lot of other features I could have used if I needed to. It was generally easy to use their email editor but there were some funny quirks about it that made it more complicated than necessary in my opinion. I really liked the link checker function which saved me a number of times from using the wrong links! Pros It's really easy to make a great looking email and send it to a large database of contacts Cons If you only need basic email functions then Mailchimp can be overly complicated and expensive Switched from [Gmail](https://www.capterra.com/p/202338/Gmail/) Ability to create emails with design elements such as headings, backgrounds, banners, photos, trackable links etc Review Source BJ Brandi J. Owner and Hairstylist Consumer Services Used the software for: 6-12 months ### "Easy and quick to create basic email marketing." February 14, 2025 5.0 Easy and quick to create basic email marketing. Pros Easy and quick to create email marketing. Cons It felt like the platform wasn’t as up to date with new features. Alternatives considered [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Reason for choosing Mailchimp Pricing was lower for the amount of features. Switched from [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) I wanted to find something with email open rate tracking. Review Source LH Liz H. Executive Assistant Non-Profit Organization Management Used the software for: Less than 6 months ### "Useful and worth trying" September 23, 2025 4.0 I had a positive experience overall, it did provide some of the info we needed like opening rate, etc. I think it's worth taking a look at when considering email marketing platforms. Pros I used mailchimp to send regular marketing emails to a specific market that conveyed information and also tried to initiate more engagement. Cons It was somewhat user friendly in my opinion but I recall finding CC easier to navigate. I didn't like that it wasn't as user friendly. Review Source CL Capucine L. Responsable logistique Commercial Real Estate Used the software for: 6-12 months ### "Des campagnes e-mail faciles et rapide " April 26, 2025 5.0 Nous utilisons Mailchimp pour nos campagnes d’e-mails et nos newsletters. Le suivi des performances des campagnes d’automatisation est vraiment bien fait. Pros Nous apprécions énormément la facilité d’utilisation et l’aspect intuitif de Mailchimp. Il est vraiment simple de créer rapidement des campagnes d’e-mails. Cons La contrainte est la tarification car la version gratuite nous limite rapidement à certain nombre de contacts, par ailleurs le côté personnalisation est assez limitée. Review Source JH Justin H. CTO Education Management Used the software for: 2+ years ### "Industry standard tool which works well but pricing policy is counter to expanding your business - and expensive as you grow!" January 2, 2025 2.0 Pros MailChimp is in the industry standard for marketing email, and they do have a refined interface for creating templates and sending mail. Reports are also good. Cons Their pricing policy discourages companies like ours from building and expanding clients. The pricing is predicated on number of contacts so the more contacts you have, the more you pay! Not usage based like how many marketing messages sent! We don't earn revenue by having lots of contacts - we earn revenue when a contact purchases thus when they respond to a marketing message. We shouldn't pay just to store contacts in MailChimp. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Mailchimp They were the industry standard product at the time. Review Source EC Erik C. IT Manager Computer Software Used the software for: 1-2 years ### "Excelent tool for starting" March 25, 2025 5.0 Mailchimp is great for starting out but limiting as they grow. It’s a solid choice for simple email marketing, but businesses that need advanced automation, deeper segmentation, or better pricing often switch to other platforms. Pros Easy and friendly tool to send email campaings Cons It gets expensive quickly as your subscriber list grows, and the free plan is limited. Review Source VR Verified Reviewer Content Strategist Marketing and Advertising Used the software for: 6-12 months ### "Easy for a consultant to jump in and start delivering value" February 13, 2025 4.0 I used Mailchimp as a consultant when helping a tech company overhaul their email newsletter and customer communications. It was easy to set up campaigns, time sends, and understand at-a-glance performance metrics. Pros Mailchimp is really easy to get started with as a consultant, and has simple reporting that I could use to capture a snapshot of campaign performance for my clients. Cons The segmentation wasn't as intuitive as I would have liked. Review Source JK Jan K. VP Sales Management Consulting Used the software for: 2+ years ### "MaiChimp keeps me in contact with large groups" April 18, 2025 5.0 I campaigns, and patron newsletters, MailChimp is essential for reaching large groups. Pros MailChimp is easy to set up and to use for mass e-mailings. It saves me A LOT of time. Cons Nothing, really. Just a glitch here and there, probably user error. Review Source LR Leah R. Office Manager Retail Used the software for: 1-2 years ### "Great but doesn't work with Shopify" March 11, 2025 3.0 Great experience. Easy to deploy email marketing campaigns. Pros Mailchimp was easy to use and get emails headed out to our customer. Customers then had the ease to unsubscribe as needed. Cons They discontinued use with Shopify! It was convenient to have the plug in ap on our platform then they stopped. Review Source Response from Intuit March 14, 2025 Hi Leah. Thanks for sharing your review with us. We do have an integration with Shopify! You can find it here: https://apps.shopify.com/mailchimp. Additionally, our Support team is always here to help. You can reach us at mc-socialreviews@intuit.com. KF Kennedy F. Sorority President Education Management Used the software for: 6-12 months ### "Great for MASS emails!" July 15, 2025 4.0 Mailchimp was used to send out marketing emails and I had a good experience. Just wish they would increase the ability of it to be user-friendly. Pros It made it easy to send out mail to a large group of individuals. We never had any issues with individuals getting the newsletters monthly. Cons It wasn't as user-friendly as I had hoped. I had to provide training to individuals on how to use mail chimp. I was hoping it would be a little bit more self-explanatory. Review Source RS Ryan S. Director Sports Used the software for: 2+ years ### "The GOAT for all things email marketing" October 11, 2024 5.0 Love to use Mailchimp. A great easy to use platform for email marketing and lead gathering. Can drag and drop templates and blast them out to customers. Also comes with some basic insights to help with deciding what works and what doesn't Pros Very easy to use and allowed for a great system to store customers' details and send targetted emails. Many new features and always evolving for the better. Cons Limiting if you have an email database of 1000+ people as you need to pay for an upgraded account. No other big cons since they remade their visual design system so amazing now. Review Source SP Sam P. CMO Consumer Goods Used the software for: 1-2 years ### "A great starting option for small business " March 14, 2025 5.0 Pros Perfect for sending mass emails. We use it all the time Cons It has a lot of gated features that feel necessary if you don't pay. Review Source AB Annie-Claude B. PR Agent Public Relations and Communications Used the software for: 2+ years ### "A classic!" January 20, 2025 3.0 We are doing good with Mailchimp, proof is we came back after leaving. Pros \- The software is intuitive and userfriendly - Reports are useful and clear - A lots of options regardind audiences Cons \- Templates are not that flexible - It's not THAT mobile device responsive - It is kinda pricy for what you get Alternatives considered [Cyberimpact](https://www.capterra.com/p/181270/CyberImpact-Email-Marketing/) Reason for choosing Mailchimp We were used to it so we didn't have to set up a new software Review Source TB Tyler B. Director of Operations Non-Profit Organization Management Used the software for: 2+ years ### "Mailchimp on cutting edge and easily integrated" December 24, 2024 5.0 I have used MailChimp and its competitors for over 15 years. I find Mailchimp to be on the cutting edge, initiating many features others adopt later on. I also like that Mailchimp is easily integrated with many third party apps compared to competitors. Pros I like the user-friendliness and intuitiveness of the software. Cons Some of the design options feel cookie-cutter to me, but overall, I have learned this is necessary in order to be accessible by many different email clients. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Mailchimp integrated more seamlessly with our CRM. Review Source CM Christian M. Facebook Ads Strategist Internet Used the software for: 2+ years ### "Streamlined solution" March 9, 2025 5.0 The Mailchimp CRM and email marketing tool is an efficient way to manage marketing campaigns Pros It allows users to create and track email campaigns in a very simple manner Cons The interface does not seem to be user-friendly Review Source MA Mark A. Head of marketing Design Used the software for: 2+ years ### "Great tool for small businesses" December 14, 2024 4.0 I enjoyed the platform, it’s easy to get started, simple to collect emails, and a pretty solid starter system. Pros Mailchimp has a simple interface, it’s easy to build email campaigns and view reporting. Great for smaller businesses with simpler uses. Cons It can be a little limited compared to other email marketing tools, especially for e-commerce. Not so good for larger businesses due to lack of real automations. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Reason for choosing Mailchimp Ease of use, simple setup, and a good user experience. Review Source JD Jordan D. Graphic Designer Architecture & Planning Used the software for: 2+ years ### "Design your emails with Mailchimp!" October 31, 2024 5.0 It's been very pleasant. I'm able to create emails quickly. They're very helpful with advice on how to reach more engagement. Pros It's easy to use. I've tried other services to design and send emails with but I always came back to Mailchimp. Cons I wish there were more design features or made easier to insert custom code. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) There's more design features with Mailchip Review Source ZM Zach M. Owner Marketing and Advertising Used the software for: 2+ years ### "Long time user" March 12, 2025 5.0 Pros Easy to use & I like the segment builder with the # of emails opened in # of days. Cons Seems outdated and less optimal for ecommerce customers in comparison to something like Klaviyo. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Mailchimp If the needs weren't ecommerce focused I go with mailchimp. Review Source Response from Intuit March 13, 2025 We appreciate the details in the review. We'd like to chat more about the feedback and see where we can improve. Email us at mc-socialreviews@intuit.com and our team will follow up. JH Jace H. Sr. Project Manager Computer Software Used the software for: 1-2 years ### "Reach the right audience with your email campaigns" December 16, 2024 5.0 I am new to email marketing campaigns, but I will say it is awesome what you can do with this tool. We can also strategically target audiences based on the tags we assign them. Pros We tend to have very successful campaigns through Mailchimp. I do like all the additional stats you get and all of the different featurs avaialable. Cons It take a while to figure out the steps involved to launch a campaign and it is not intuitive. Also, how you can not set up an audience from the campaign itself is not great. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) It was above my decision level, but I assume they wanted to separate our Sales/Customer relation tool and our Marketing strategies Review Source JM Julie M. Payroll Manager Consumer Services Used the software for: 2+ years ### "Simple, Reliable, and Effective Email Marketing with Mailchimp" December 22, 2025 5.0 Mailchimp is an easy-to-use and reliable email marketing platform with helpful tools, clean templates, and clear analytics that make managing campaigns simple and effective. Pros Mailchimp is easy to use and makes creating professional email campaigns simple. Its templates, automation tools, and analytics help streamline marketing and save time. Cons Mailchimp can feel limiting as your needs grow, with advanced features locked behind higher-priced plans. The interface can also be overwhelming for beginners, making simple tasks take longer than expected. Review Source ES Eudoria S. Digital Marketing Assistant E-Learning Used the software for: 1-2 years ### "Working with Mailchimp" March 21, 2025 5.0 Pros It’s very user friendly especially for beginners. Cons It’s not a platform that can do everything just yet Review Source KI Kyle I. Pastor Religious Institutions Used the software for: 2+ years ### "MailChimp for Churches" December 26, 2024 4.0 Overall a good experience and it is something we use weekly within our organization. Pros Easy to insert images and text to communicate with people. Great analytics to see open and click rates. Cons Hard to integrate email.addrwsses with our church database. Don't like the archive vs permanently delete function. Review Source SR Skyler R. Executive Director Non-Profit Organization Management Used the software for: 2+ years ### "Great for recurring emails!" November 9, 2024 5.0 I have been using Mailchimp for years to send my monthly email newsletters, recurring automatic article emails, and donation campaigns. Mailchimp makes it easy to segment my audience so I can send different campaigns to different people in my main audience. Pros Mailchimp makes it easy to segment your email audiences and also set up recurring email campaigns. Cons I think Mailchimp could make it easier to use their template design interface. It's kind of confusing so I use Stripo for most of my designs and import them. Review Source RP Rebeca P. Graphic design Design Used the software for: Less than 6 months ### "Easy and clean." October 18, 2025 4.0 Good experience. It helps me create nice emails fast and keep my brand looking clean, and i can match with other clients brand. Pros It’s easy to use and the designs look professional. I like the templates and how I can match them with my brand. Cons Some features are only for paid plans, and it gets expensive when you have many contacts and emails to send. Review Source FR Favio R. Founder Marketing and Advertising Used the software for: 6-12 months ### "MUST have for early phases in startups!" November 23, 2024 5.0 It has been a solid tool for us to get feedback from new customers, bring customers back after being off the radar for some time, and turn leads into clients offering extra cashback on our loyalty website. Pros Templates and features are amazing for startups trying to catch new leads or subscribers' attention. It worked as charm to bring them back to our website after their first visit. Cons The interface started being slightly complicated to learn, but once you dive into it for a couple of hours, you can get the learning curve. Switched from [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) Better templates and more integration with CRM and marketing tools. 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