# Page 18 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 18 - Is Mailchimp the right Email Marketing solution for you? Explore 17600 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/110228/MailChimp/reviews

---

Mailchimp

4.5 (17600)

[View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated April 6th, 2026

# Page 18 - Reviews of Mailchimp

## Showing most helpful reviews

Showing 426-450 of 17600 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

JM

Jan M.  
Digital Marketing Manager  
Information Technology and Services  
Used the software for: 2+ years

### "The best email client out there!"

February 15, 2025

5.0

Pros

Easy drag-and-drop email setup and automation

Cons

The archiving and deletion of contacts are somewhat confusing, it doesn't let you add deleted contacts back.

Review Source

Response from Intuit

February 19, 2025

Thank you for the review! Let us know if there's anything we can improve on.

MD

Melissa D.  
Patient Coordinator  
Hospital & Health Care  
Used the software for: Less than 6 months

### "Small business friendly with No free plan"

May 29, 2025

4.0

Great for small businesses, but do not like the limited functions of the free plan. It's ok, but I have also had some patients say their emails ended up in their junk folder.

Pros

The drag and drop feature allows me to drag and drop my own custom videos and images, and it has a clean interface.

Cons

Mailchimp offers a free plan, but with the free plan I have a lot of restrictions such as dynamic content unless I upgrade and pay premium.

Review Source

VR

Verified Reviewer  
Web Developer  
Information Technology and Services  
Used the software for: Less than 6 months

### "User friendly email marketing tool"

January 10, 2025

5.0

Overall experience of this software was good because it offers robust platform for email marketing, etc.

Pros

It has user friendly interface and it gives user free tier and it is easy to integrate with other platforms like Shopify etc

Cons

It does not provide advance features in free plan

Switched from

[Brevo](https://www.capterra.com/p/132996/brevo/)

It is easy to use and it integrates with other software easily.

Review Source

LR

London R.  
Founder and Co-owner  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Mailchimp - without fail the best marketing tool"

March 7, 2025

5.0

Used it for marketing purposes many times - ease of use - beautiful templates - easy to edit. Loved it!

Pros

Features, API integrations, user interface

Cons

Hmm... not much - I was really pleased. Maybe at times I wanted more templates? However, they continued to improve their product.

Review Source

ML

Margaret L.  
Owner - Administrator  
E-Learning  
Used the software for: 2+ years

### "A Great Tool To Help Me Sell Art"

December 25, 2025

5.0

I am using it to not only get new subscribers who enjoy my art, but to keep them informed about my new art pieces with previews before I share them with the general public.

Pros

I continue to use Mailchimp because I need a good email system that not only performs well, but offers a modern look. I am now using Mailchimp for my artwork, so it's important that my emails match the design look my clients expect. I like the updated look and feel of the email templates. They're easy to use. However, I can also use the older version of templates as well.

Cons

At this time, I have no complaints for myself. I do feel that it could offer AI capablility for creating a series of emails on different topics to help people who are new to emails and don't understand how to properly inspire their subscriber's interest.

Switched from

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

I didn't like the product. It was very expensive and difficult to use.

Review Source

JR

Jessica R.  
Director of Operations  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Easy to use and great features!"

March 26, 2025

5.0

Amazing! We still haven't fully capitalized on the possibilities but as we grow, we know Mailchimp can grow with us.

Pros

User friendly and lots of great features.

Cons

Free version doesn't have access to free images.

Alternatives considered

[Donorbox](https://www.capterra.com/p/156860/Donorbox/)

Reason for choosing Mailchimp

Mailchimp was inexpensive compared to adding email marketing to our Donorbox donor management account.

Review Source

CR

Chris R.  
President  
Marketing and Advertising  
Used the software for: 2+ years

### "Great for beginners and experts "

November 15, 2024

4.0

Overall I am happy with Mailchimp. I use it as the primary email tool for my clients

Pros

There are many things I like about Mailchimp, but the main thing I like is that it is feature rich yet intuitive and simple to use

Cons

The iPad app is virtually unusable for campaign creation. The app as a whole isn’t very user friendly either

Review Source

CM

Cynthia M.  
Digital manager  
Cosmetics  
Used the software for: 1-2 years

### "Muy buen filtro de datos"

November 1, 2024

5.0

Bastante bien, trabaje con la plataforna durante mas de dos años sin problemas, me hubiera gustado tener mas posibilidades de templates

Pros

La facilidad de uso, lo especifico de la calidad de los contactos mediante su filtro de mails activos

Cons

Los templates para campañas de mailing para ecommerce son muy básicos

Alternatives considered

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Acrelia](https://www.capterra.com/p/241265/Acrelia-News/)

Reason for choosing Mailchimp

Por la facilidad de uso y de acceso a la gestion de los clientes

Review Source

JB

Janelle B.  
Operations  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Easy use, helpful analytics"

April 11, 2025

4.0

I’ve been using it for 2 or 3 years. I like the analytics and pretty much use the same saved template every time.

Pros

I like the price built-in layouts. There are built in templates or you can save your own. It’s also very helpful to toggle between mobile and web views.

Cons

I don’t love the picture layout options. I wish there was a “caption” layout where it formats a picture and caption easily. To be fair, you can just add a text box below the picture and adjust the text size, so there is a workaround. I also wish I could add 2 pictures side by side.

Review Source

DJ

Daniel J.  
Account Executive  
Logistics and Supply Chain  
Used the software for: I used a free trial

### "User friendly Email Marketing Tool for SDRs"

May 14, 2025

5.0

I started using this tool to obtain some inbound leads and generate better visibility of the services we provide where i worked.

Pros

The templates and user interface to create emails made me want to invest time into building an eye catching campaign, there are tons of tutorials and tips on youtube that help you use this tool for sales marketing.

Cons

I wasnt able to pay for the premium version however, some of the better templates are blocked behind a paywall, totally understandable. Would like for notifications to come back of when a customer clicks on an email in real time.

Review Source

MG

Michael G.  
Digital Engagement Advisor  
Government Relations  
Used the software for: 2+ years

### "Powerful Platform for your Email Distribution Needs"

March 21, 2025

4.0

Fantastic! Definitely recommend it to anyone who would like to organise newsletters or other correspondence.

Pros

The interface is easy to use and there are several helpful tips and guidelines along the way. It’s very powerful and allows you to create beautiful looking emails and newsletters with minimal effort.

Cons

Sometimes it can be difficult organising user lists and sorting through contacts.

Review Source

SH

Suzy H.  
Admin  
Real Estate  
Used the software for: 2+ years

### "Would recommend for email blast tracking "

April 18, 2025

4.0

Overall, it is pretty good. The report on who they expect will open or interact with emails is helpful.

Pros

It is pretty easy to use when sending mass emails. The tracking of email opens is very helpful.

Cons

Sometimes it can be a little confusing when working on a few different mail blasts.

Switched from

[CRM Analytics](https://www.capterra.com/p/140039/Salesforce-Analytics-Cloud/)

Was a bit easier to use and cheaper. It seemed more modern.

Review Source

HM

Hafsa M.  
Admin Support  
Philanthropy  
Used the software for: 2+ years

### "Extremely user friendly"

March 26, 2025

5.0

Pros

user friendly, ease of use, easy to handle large audience information

Cons

cost of premium memberships, although the features were useful I found the price a lot

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)

Reason for choosing Mailchimp

ease of use, but then we ended up going back

Review Source

RW

Rhiannon W.  
Childminder  
Child Day Care Services  
Used the software for: 1-2 years

### "Good way to manage marketing."

April 4, 2025

5.0

It took me a couple of days to get to grips with the software, but I'd not used anything like it before. It was pretty straight forward once I had navigated around it a bit. And I now love the knowledge it provides me with.

Pros

The option ot gives me to see if my marketing correspondence is being seen.

Cons

I dont have a fault to share up to this point.

Review Source

Response from Intuit

April 7, 2025

Hey Rhiannon, thanks so much for the review! We’re glad to hear that Mailchimp has been helpful for managing your marketing and giving you insight into how your messages are performing. It’s great to know that once you got familiar with the platform, it started to click. If you ever need tips or guidance as you keep exploring, we’re here to help!

AG

ADE G.  
E-Commerce Manager  
Automotive  
Used the software for: 2+ years

### "Mailchimp Then and Now"

December 18, 2024

5.0

Used for years without any issues and very good to be fair for regular email marketing.

Pros

Ease of use and connecting to our bigcommerce platform

Cons

Its ability to not connect on the level of product management with the feed

Review Source

VR

Verified Reviewer  
Researcher  
Education Management  
Used the software for: Less than 6 months

### "Excellent newsletter tool"

December 14, 2025

5.0

Excellent overall experience, very easy to use and pleased with newsletters

Pros

Mailchimp is the best for automating newsletters, managing replies, and super easy to use! Great customer service as well

Cons

I had some issues with scheduling emails in different time zones. I hope that is something that will be addressed in new version

Review Source

CC

Chermaine C.  
Business owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Great email blast platform "

May 7, 2025

5.0

Its fairly easy to use, affordable, and i love that you can track how many people and who exactly opened the emails.

Pros

How easy it was to design a email with the ready made templates, also iblike tgat features to embed links in buttons and how easy it was to send a email blast.

Cons

It was slightly time consuming to manally put my clients emails in mail chimp, because I couldn't automatically export it from another software platform that wasnt recognized.

Review Source

TK

Tony K.  
Head of E-commerce  
Retail  
Used the software for: 1-2 years

### "Good option for Beginners"

April 3, 2025

4.0

Overall this product is an easy option for people just starting out with email marketing

Pros

Easy to learn and start with but overall fully functional

Cons

A bit simplistic with what we needed but still useful for basic emails.

Review Source

Response from Intuit

April 8, 2025

Hey Tony. We appreciate you taking the time to share your review and feedback with us.

CH

Clifford H.  
Graphic Designer  
Design  
Used the software for: I used a free trial

### "Great for small / medium sized businesses "

May 6, 2025

4.0

Mailchimp's good for small businesses, freelancers etc - its easy-to-use, with a free plan to start. However, pricing is costly for larger lists.

Pros

user friendly interface. free plan. automation features. design tools and templates. it is a versatile marketing hub.

Cons

Pricing Scales Steeply: As contact lists grow, pricing increases significantly. Limited Advanced Features. Email Sending Limits: The free plan’s 1,000 monthly email cap.

Review Source

Zachary W.  
Enterprise Account Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Does the job, but that is all. "

January 13, 2025

3.0

Mailchimp is fine if you truly need the bare bones to set up your emails. It does the job. You wont get any additional bells and whistles, support help, 3rd party integrations, etc without having to go through a maze to get there. The "out of the box" solution is very minimal. If you are a decent sized brand would recommend a more robust ESP.

Pros

Mailchimp's email builder is easy to use and understand and you can make several emails very quickly.

Cons

Not enough segmentation available and not great with 3rd party integrations. Support is also not super helpful.

Review Source

LM

Leonard M.  
Owner  
Telecommunications  
Used the software for: 2+ years

### "Mailchimp is a Great Email Marketing Tools"

February 20, 2025

5.0

The overall experience has been great! It is super easy to build compaings.

Pros

Mailchimp is supper easy to use and offers so many different templates for emails to make our marketing campaigns great.

Cons

BounceBack emails have been a problem. It is somewhat complicated and hard to get the email domains set up properly

Review Source

DH

Des H.  
Operations  
Education Management  
Used the software for: 2+ years

### "Good Tool for Mass Emailing/Surveying"

May 27, 2025

5.0

Pros

Easy to use tool for mass emailing, surveying tool is also great, analytics are very helpful, and relatively inexpensive.

Cons

It is not free and most of the tools are available from the Google Suite for free (combining Gmail, Google Forms, and Google Sheets).

Review Source

CS

Carrie S.  
Owner, LCSW  
Health, Wellness and Fitness  
Used the software for: I used a free trial

### "Great Email Marketing Software"

October 13, 2025

5.0

Overall, once I got over my resistance, it has been a great option to keep customers aware of what the offerings in my small business.

Pros

Great value for email marketing campaigns. Once I got going, it became easier to use. Great way to keep customers up to date on my offerings.

Cons

It took a little while to get used to the interface as I've never used email marketing for my business before.

Review Source

JB

Josie B.  
Development Consultant  
Education Management  
Used the software for: 1-2 years

### "A Great Program, But Needs Formatting Help"

June 27, 2025

4.0

I would say it was good overall, but the formatting issue really got under my skin. I would put all this work into it and it would look good on my end, and weird when I sent it out.

Pros

I like how user friendly it is and how the program integrated with other programs. It's a good program!

Cons

I don't like how the text would look normal when I was working on it, but it would look all wonky when I went to send it out. Weird spacing and formatting!

Review Source

TS

Tyler S.  
Affiliate marketer  
Internet  
Used the software for: 2+ years

### "My review on Mailchimp"

January 23, 2025

5.0

Mailchimp is a straightforward email marketing platform. It’s great for creating email campaigns and monitoring their performance

Pros

Easy-to-use templates and clear analytics make campaign management simple. Perfect for small businesses or anyone starting out

Cons

The free version has limited features, and it can get expensive as your contact list grows

Review Source

Similar Products

Featured

## Related categories

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)

## Send me user reviews about this product

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.