# Page 19 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 19 - Is Mailchimp the right Email Marketing solution for you? Explore 17629 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/110228/MailChimp/reviews

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Mailchimp

4.5 (17629)

[View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated April 6th, 2026

# Page 19 - Reviews of Mailchimp

## Showing most helpful reviews

Showing 451-475 of 17629 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

JH

Jace H.  
Sr. Project Manager  
Computer Software  
Used the software for: 1-2 years

### "Reach the right audience with your email campaigns"

December 16, 2024

5.0

I am new to email marketing campaigns, but I will say it is awesome what you can do with this tool. We can also strategically target audiences based on the tags we assign them.

Pros

We tend to have very successful campaigns through Mailchimp. I do like all the additional stats you get and all of the different featurs avaialable.

Cons

It take a while to figure out the steps involved to launch a campaign and it is not intuitive. Also, how you can not set up an audience from the campaign itself is not great.

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

It was above my decision level, but I assume they wanted to separate our Sales/Customer relation tool and our Marketing strategies

Review Source

CT

Carleton T.  
Admin  
Retail  
Used the software for: 2+ years

### "Industry-Standard Email Marketing"

November 23, 2024

5.0

It's the standard to use for email marketing, as far as I'm concerned.

Pros

It's the easiest to use for creating funnels that are specific to the type of person who you're contacting.

Cons

The sheer amount of available options can be overwhelming.

Review Source

VR

Verified Reviewer  
Web Developer  
Information Technology and Services  
Used the software for: Less than 6 months

### "User friendly email marketing tool"

January 10, 2025

5.0

Overall experience of this software was good because it offers robust platform for email marketing, etc.

Pros

It has user friendly interface and it gives user free tier and it is easy to integrate with other platforms like Shopify etc

Cons

It does not provide advance features in free plan

Switched from

[Brevo](https://www.capterra.com/p/132996/brevo/)

It is easy to use and it integrates with other software easily.

Review Source

MD

Melissa D.  
Patient Coordinator  
Hospital & Health Care  
Used the software for: Less than 6 months

### "Small business friendly with No free plan"

May 29, 2025

4.0

Great for small businesses, but do not like the limited functions of the free plan. It's ok, but I have also had some patients say their emails ended up in their junk folder.

Pros

The drag and drop feature allows me to drag and drop my own custom videos and images, and it has a clean interface.

Cons

Mailchimp offers a free plan, but with the free plan I have a lot of restrictions such as dynamic content unless I upgrade and pay premium.

Review Source

DH

Des H.  
Operations  
Education Management  
Used the software for: 2+ years

### "Good Tool for Mass Emailing/Surveying"

May 27, 2025

5.0

Pros

Easy to use tool for mass emailing, surveying tool is also great, analytics are very helpful, and relatively inexpensive.

Cons

It is not free and most of the tools are available from the Google Suite for free (combining Gmail, Google Forms, and Google Sheets).

Review Source

CC

Chermaine C.  
Business owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Great email blast platform "

May 7, 2025

5.0

Its fairly easy to use, affordable, and i love that you can track how many people and who exactly opened the emails.

Pros

How easy it was to design a email with the ready made templates, also iblike tgat features to embed links in buttons and how easy it was to send a email blast.

Cons

It was slightly time consuming to manally put my clients emails in mail chimp, because I couldn't automatically export it from another software platform that wasnt recognized.

Review Source

CS

Carrie S.  
Owner, LCSW  
Health, Wellness and Fitness  
Used the software for: I used a free trial

### "Great Email Marketing Software"

October 13, 2025

5.0

Overall, once I got over my resistance, it has been a great option to keep customers aware of what the offerings in my small business.

Pros

Great value for email marketing campaigns. Once I got going, it became easier to use. Great way to keep customers up to date on my offerings.

Cons

It took a little while to get used to the interface as I've never used email marketing for my business before.

Review Source

MG

Michael G.  
Digital Engagement Advisor  
Government Relations  
Used the software for: 2+ years

### "Powerful Platform for your Email Distribution Needs"

March 21, 2025

4.0

Fantastic! Definitely recommend it to anyone who would like to organise newsletters or other correspondence.

Pros

The interface is easy to use and there are several helpful tips and guidelines along the way. It’s very powerful and allows you to create beautiful looking emails and newsletters with minimal effort.

Cons

Sometimes it can be difficult organising user lists and sorting through contacts.

Review Source

CH

Clifford H.  
Graphic Designer  
Design  
Used the software for: I used a free trial

### "Great for small / medium sized businesses "

May 6, 2025

4.0

Mailchimp's good for small businesses, freelancers etc - its easy-to-use, with a free plan to start. However, pricing is costly for larger lists.

Pros

user friendly interface. free plan. automation features. design tools and templates. it is a versatile marketing hub.

Cons

Pricing Scales Steeply: As contact lists grow, pricing increases significantly. Limited Advanced Features. Email Sending Limits: The free plan’s 1,000 monthly email cap.

Review Source

HM

Hafsa M.  
Admin Support  
Philanthropy  
Used the software for: 2+ years

### "Extremely user friendly"

March 26, 2025

5.0

Pros

user friendly, ease of use, easy to handle large audience information

Cons

cost of premium memberships, although the features were useful I found the price a lot

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)

Reason for choosing Mailchimp

ease of use, but then we ended up going back

Review Source

SK

Sandhya K.  
Sys Admin  
Construction  
Used the software for: Less than 6 months

### "Easy and Efficient emailing system"

June 17, 2026

5.0

If you’re running on Microsoft and regularly emailing large groups, you’ve probably hit that Exchange outbound limit wall. Mailchimp was a lifesaver for us it handles mass communications smoothly and has made reaching our entire audience stress-free process.

Pros

What I love most about Mailchimp is how easy it is to design professional-looking newsletters without any design experience.

Cons

The free plan feels quite limited once you start growing your list. Some features I really wanted like advanced segmentation and automations are locked behind paid tiers, which can feel restrictive early on

Review Source

JB

Josie B.  
Development Consultant  
Education Management  
Used the software for: 1-2 years

### "A Great Program, But Needs Formatting Help"

June 27, 2025

4.0

I would say it was good overall, but the formatting issue really got under my skin. I would put all this work into it and it would look good on my end, and weird when I sent it out.

Pros

I like how user friendly it is and how the program integrated with other programs. It's a good program!

Cons

I don't like how the text would look normal when I was working on it, but it would look all wonky when I went to send it out. Weird spacing and formatting!

Review Source

JB

Janelle B.  
Operations  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Easy use, helpful analytics"

April 11, 2025

4.0

I’ve been using it for 2 or 3 years. I like the analytics and pretty much use the same saved template every time.

Pros

I like the price built-in layouts. There are built in templates or you can save your own. It’s also very helpful to toggle between mobile and web views.

Cons

I don’t love the picture layout options. I wish there was a “caption” layout where it formats a picture and caption easily. To be fair, you can just add a text box below the picture and adjust the text size, so there is a workaround. I also wish I could add 2 pictures side by side.

Review Source

DJ

Daniel J.  
Account Executive  
Logistics and Supply Chain  
Used the software for: I used a free trial

### "User friendly Email Marketing Tool for SDRs"

May 14, 2025

5.0

I started using this tool to obtain some inbound leads and generate better visibility of the services we provide where i worked.

Pros

The templates and user interface to create emails made me want to invest time into building an eye catching campaign, there are tons of tutorials and tips on youtube that help you use this tool for sales marketing.

Cons

I wasnt able to pay for the premium version however, some of the better templates are blocked behind a paywall, totally understandable. Would like for notifications to come back of when a customer clicks on an email in real time.

Review Source

RW

Rhiannon W.  
Childminder  
Child Day Care Services  
Used the software for: 1-2 years

### "Good way to manage marketing."

April 4, 2025

5.0

It took me a couple of days to get to grips with the software, but I'd not used anything like it before. It was pretty straight forward once I had navigated around it a bit. And I now love the knowledge it provides me with.

Pros

The option ot gives me to see if my marketing correspondence is being seen.

Cons

I dont have a fault to share up to this point.

Review Source

Response from Intuit

April 7, 2025

Hey Rhiannon, thanks so much for the review! We’re glad to hear that Mailchimp has been helpful for managing your marketing and giving you insight into how your messages are performing. It’s great to know that once you got familiar with the platform, it started to click. If you ever need tips or guidance as you keep exploring, we’re here to help!

AG

ADE G.  
E-Commerce Manager  
Automotive  
Used the software for: 2+ years

### "Mailchimp Then and Now"

December 18, 2024

5.0

Used for years without any issues and very good to be fair for regular email marketing.

Pros

Ease of use and connecting to our bigcommerce platform

Cons

Its ability to not connect on the level of product management with the feed

Review Source

TK

Tony K.  
Head of E-commerce  
Retail  
Used the software for: 1-2 years

### "Good option for Beginners"

April 3, 2025

4.0

Overall this product is an easy option for people just starting out with email marketing

Pros

Easy to learn and start with but overall fully functional

Cons

A bit simplistic with what we needed but still useful for basic emails.

Review Source

Response from Intuit

April 8, 2025

Hey Tony. We appreciate you taking the time to share your review and feedback with us.

LM

Leonard M.  
Owner  
Telecommunications  
Used the software for: 2+ years

### "Mailchimp is a Great Email Marketing Tools"

February 20, 2025

5.0

The overall experience has been great! It is super easy to build compaings.

Pros

Mailchimp is supper easy to use and offers so many different templates for emails to make our marketing campaigns great.

Cons

BounceBack emails have been a problem. It is somewhat complicated and hard to get the email domains set up properly

Review Source

GM

Gracia M.  
Student  
Marketing and Advertising  
Used the software for: I used a free trial

### "Good experience using Mailchimp"

April 14, 2025

4.0

My experience with Mailchimp was very positive. I was able to sign up quickly, create a sample campaign, and learn how email marketing works. The tutorials were helpful, and the platform is very beginner-friendly. I think Mailchimp is a great tool for anyone who wants to promote a product, build a brand, or stay in touch with customers

Pros

I liked how easy it is to use, even for beginners in email marketing, as it uses templates that look very professional and simple at the same time. It also allows you to see how many people open your emails, which helps you learn what your audience likes.

Cons

Some of the more advanced tools, like automations and extra integrations, are only available in the paid version. It can also be a little overwhelming at first when you see all the options, especially if you’re brand new to email marketing.

Review Source

Zachary W.  
Enterprise Account Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Does the job, but that is all. "

January 13, 2025

3.0

Mailchimp is fine if you truly need the bare bones to set up your emails. It does the job. You wont get any additional bells and whistles, support help, 3rd party integrations, etc without having to go through a maze to get there. The "out of the box" solution is very minimal. If you are a decent sized brand would recommend a more robust ESP.

Pros

Mailchimp's email builder is easy to use and understand and you can make several emails very quickly.

Cons

Not enough segmentation available and not great with 3rd party integrations. Support is also not super helpful.

Review Source

DS

David S.  
VP  
Business Supplies and Equipment  
Used the software for: 2+ years

### "Powerful - Great for a team"

February 26, 2025

5.0

My experience was not good. Too difficult to use. BUT, I only used it infrequently so not a real chance to get familiar with it.

Pros

Great product to use if this was your full time job

Cons

Too convoluted. I found it hard to navigate to the items I really wanted to interact with.

Review Source

Response from Intuit

February 28, 2025

Hey David, we appreciate you sharing your feedback with us. We're always working to make Mailchimp easier to use, and we appreciate you sharing your experience. We'll pass that feedback along. In the meantime, if you ever need help with anything, our Support team is always happy to help.

ZH

ZURI H.  
Consultant  
Design  
Used the software for: 6-12 months

### "Stylish yet Organized"

July 31, 2025

5.0

Overall very user friendly and organized. Good for price and value. Would recommend to new business owners.

Pros

Navigation and data management stands out on this platform. User interface worked well and templates are concise.

Cons

Domain tags on basic accounts are spammy. Most emails land in promotional or spam folders. It boils down to texting clients the link.

Review Source

HM

HELENA M.  
RMT  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Handy communication tool"

April 28, 2025

5.0

Pros

I love the flexibility for communicating with clients and the ability to monitor responses.

Cons

I had a few issues initially with archived clients being added back to the list, but I think it was an issue with the app integration. This has been resolved.

Review Source

TS

Tyler S.  
Affiliate marketer  
Internet  
Used the software for: 2+ years

### "My review on Mailchimp"

January 23, 2025

5.0

Mailchimp is a straightforward email marketing platform. It’s great for creating email campaigns and monitoring their performance

Pros

Easy-to-use templates and clear analytics make campaign management simple. Perfect for small businesses or anyone starting out

Cons

The free version has limited features, and it can get expensive as your contact list grows

Review Source

Ashley G.  
Director of Development  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Mailchimp great for donor emails and marketing"

January 7, 2025

5.0

We send 4-8 emails a month to our donor base and find Mailchimp to be easy to use and manage.

Pros

It's easy to use and affordable for our non-profit team and budget. Win/win!

Cons

Segmenting can be a little complicated but tags have worked well for our team.

Review Source

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