# Page 29 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 29 - Is Mailchimp the right Email Marketing solution for you? Explore 17565 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/110228/MailChimp/reviews

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Mailchimp

4.5 (17565)

[View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 26th, 2026

# Page 29 - Reviews of Mailchimp

## Showing most helpful reviews

Showing 701-725 of 17565 Reviews

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Rating

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Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Marketing Manager  
Computer Software  
Used the software for: 2+ years

### "Best tool for subscribers "

August 11, 2022

4.0

It's been great and it's great for those who want to send newsletters to their genuine subscribers but it's not good for mass cold emailing.

Pros

It's very easy to setup and even domain verification which becomes issue in some platforms bit it's quite easy to set it up in mailchimp.

Cons

It's very expensive so i have to constantly remove or switch contacts in order to avoid extra billing.

Alternatives considered

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

Reason for choosing Mailchimp

It's easy of convinces and set was very easy.

Review Source

MJ

Megan J.  
Writer  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "An excellent email marketing service for beginners"

March 30, 2021

4.0

I started out using Mailchimp for email marketing for my blog. It was perfect because I didn’t have many subscribers and I wasn’t into affiliate marketing yet. It was easy to use and had an easy to navigate interface. And best of all it was free. But as my subscribers grew and I started affiliate marketing I switched to Convertkit which offers more flexibility and features. I think Mailchimp is the perfect email marketing service for those just starting out and I would highly recommend it. You can always switch to another service as your needs change but for many people Mailchimp will be all they need.

Pros

Mailchimp is simple to use and offers basic email marketing features like automation, analytics, and lead management. They offer several basic templates and designs. They also have an app which is great for managing your email on the go! One of the best things though is that Mailchimp offers a free plan that has everything you need for email marketing! The paid plan, which comes with a few more features and options, is also very affordable. This makes it the perfect email marketing service for beginners who are just getting started with email marketing and don’t want to spend a ton of money on a service.

Cons

One of the biggest downfalls of Mailchimp is that it prohibits affiliate marketing through email. If that’s important to you then Mailchimp isn’t going to work. I also wish the templates available were more customizable. It’s a basic service that offers everything you need for email marketing but if you’re wanting something with more customization options and features then it’s not the best.

Review Source

JM

Josphat M.  
Marketer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Seamless Automation with Mailchimp"

November 28, 2023

5.0

My overall experience with Mailchimp has been overwhelmingly positive. The platform's efficiency in automating email campaigns has saved me a considerable amount of time and effort.

Pros

Mailchimp platform has a user-friendly interface that makes scheduling emails and setting up automation a breeze. One of the standout features for me is the drag-and-drop editor, which allows for easy and visually appealing email creation without the need for extensive design skills. The segmentation options enable me to tailor my messages to specific groups within my subscriber base. Additionally, the analytics tools offered by Mailchimp provide valuable insights into the performance of my email campaigns. Being able to track open rates, click-through rates, and subscriber behavior has been crucial in refining and optimizing my email marketing strategy.

Cons

Direct customer support sometimes takes longer to address queries. A more responsive support system would contribute to a smoother user experience.

Review Source

Ben Marcoux (.  
Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Why I Don't Use Mailchimp"

March 2, 2021

2.0

I have used MailChimp to set up a few campaigns for clients. I also started out on it because they used to offer 1,000 contacts for free. Integrating it with the different tools wasn't too tough. But it's not great at contact management and I don't recommend it if you're going to be doing any serious (or even quasi serious) email marketing.

Pros

MailChimp is pretty easy to use and integrates with most page builders and websites. So you can quickly have an email form set up and start driving traffic to get people on your email list. They also have good support in regards to getting back to you quickly.

Cons

MailChimp lacks features and power that make it competitive in the marketplace. I couldn't ever go back to it. The tool itself doesn't do everything I need it to. And as if that's not enough, I know of several people who have been shut down and had their accounts erroneously canceled by MailChimp for violating terms of service. So they were locked out of their account and had all of their email contacts erased without warning. And these were not "black hat" businesses. These were regular, small, mom and pop shops, including a florist.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Ontraport](https://www.capterra.com/p/220784/Ontraport/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

Reason for choosing Mailchimp

I chose Mailchimp because they were offering the first 1,000 contacts for free in a promotion. And these other software (except for Constant Contact and AWeber) were really expensive. I didn't know what I was doing and what I was looking for with an email service provider. And I was just starting out and super broke at the time so "free" couldn't be beaten. However, the relationship didn't last long and I quickly moved on to AWeber. That didn't last long either, and I moved on to ActiveCampaign and haven't looked back since.

Review Source

EV

Ederson V.  
CEO  
Design  
Used the software for: 2+ years

### "One of the best Email Marketing tools today"

April 27, 2022

5.0

Quality/price is hard to beat. Since many of my clients are small businesses, they are often unwilling to pay for this great tool.

Pros

I love how easy Mailchimp is to use. At first I was intimidated to use it, but over time you realize that it is really simple and easy to configure. I also like their technical support. All the features available are great, like the ability to spread emails and newsletters. Integration with other platforms is also very useful as it saves me time and effort when I'm in a hurry. I love how the template editor features drag and drop functionality. There are plenty of email templates to choose from and it offers a variety of great design themes. Parts of its functions we can use for free, which is a great advantage!

Cons

Possibly that it is not such an economical tool. And it has so many functions that it is difficult to understand its operation when we are starting.

Review Source

EL

Emma L.  
Author  
Writing and Editing  
Used the software for: 2+ years

### "Good for people starting out a newsletter with low subs"

August 11, 2022

4.0

Personally, for a small business owner starting my newsletter, this was the perfect starting block. It is easy to use and gives you a good foundation to work with. It's fully customisable and can be made to fit your own business which is essential. This is a great starter product and I would never have considered leaving if it hadn't been for the sharp increases in price.

Pros

Mail chimp is incredibly easy to use when you get the hang of things. At first it can be a little difficult to get the hang of what features do what, but when you do it is incredibly easy to use. The ability to personalise the newsletter to incorporate your brand is easy and that's vital to me. The analytic emails following up on the campaigns you send are useful and easy to follow.

Cons

Personally for me the big jump in price was incredibly off-putting. As long as your subs list is under 2000 you don't have to pay. But once the list goes above this your price grows. And with each jump in your subs, your price grows. I don't like knowing that each time I add in a new CVS of people to join my list, the price will increase again. Obviously the higher the price the less good value you get in my opinion.

Review Source

SR

Stephen R.  
Managing Director  
Information Technology and Services  
Used the software for: 2+ years

### "No more monkeying around"

August 8, 2022

5.0

My use of Mailchimp has been almost everything it needed to be over the years. If you are looking for a marketing solution to drive your lead capture then you should sign up and get started today.

Pros

Guided support for the new user with many features available as standard (or free initially) than other similar services

Cons

Some of the features require a costly increase in monthly subscription pricing

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Brevo](https://www.capterra.com/p/132996/brevo/)

Reason for choosing Mailchimp

Price was a key factor, but don't think that this was the only factor, the feature-rich offerings and ease of use were key.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

The number of features available in Mailchimp at the price

Review Source

Biswajit S.  
Advertising  
Computer Software  
Used the software for: I used a free trial

### ""Mailchimp: A Comprehensive Email Marketing Tool for Businesses of All Sizes""

March 23, 2023

5.0

Pros

Users may develop, send, and track marketing emails, newsletters, and campaigns using the well-known email marketing platform Mailchimp. Its user-friendly interface makes creating and sending email campaigns simple for even non-technical users. Here are some features of Mailchimp that consumers particularly enjoy:Simple to use UI: Users can effortlessly develop email campaigns with Mailchimp's drag-and-drop tools and user-friendly, intuitive interface.Templates that can be customised: Users can choose from a variety of configurable templates provided by Mailchimp to build their email campaigns. These templates are simple to alter so that they correspond with the user's branding and messaging.Automation: With Mailchimp's automation tools, users may create automated email campaigns depending on events like the addition of a new member to a mailing list or the completion of a purchase.Analytics: Mailchimp offers in-depth analytics so users may monitor the effectiveness of their email campaigns. Data on open rates, click-through rates, and other statistics are included.

Cons

Despite being a well-liked email marketing software, Mailchimp might use some work. The following are some aspects of Mailchimp that people have complained about:Pricing: Those who need sophisticated capabilities like automation or those who have larger mailing lists may find Mailchimp's pricing to be prohibitively expensive.Restricted Automation: Users have noted that while Mailchimp does include automation options, they are fairly constrained when compared to competing email marketing solutions. The automation procedures may be more versatile and adaptable, according to some users.Restricted email design possibilities: Although offering a large selection of editable templates, some customers believe that Mailchimp should provide greater freedom and design options when it comes to producing and modifying emails.Customer support: Some customers of Mailchimp have complained about poor response times or unhelpful support workers.

Review Source

AK

Anoop K.  
Senior Analyst  
Retail  
Used the software for: 2+ years

### "Excellent Email Marketing Tool"

March 4, 2023

4.0

Overall, I am impressed with the software. It has been a game-changer for our business. It has enabled us to expand our email list and engage with our customers in ways we never imagined possible.

Pros

Mailchimp is simple to use, inexpensive, and provides many features that other platforms do not. The drag-and-drop editor is very user-friendly and allows you to create beautiful emails even if you have no design experience. We had a high open and click-through rate, which increased our email engagement with our subscribers. Mailchimp's automation features saved us a lot of time and effort. The platform is easy to use and intuitive, making it simple for us to create and manage email campaigns. Mailchimp is without a doubt the best email marketing platform I've ever used.

Cons

The user interface can be improved, like for example if I need to see the metrics of a campaign then I need to click on the view report icon everytime which is time consuming. Also lately I face some data discrepancy as the API 's were making few incorrect calls and showing wrong numbers.

Review Source

KS

Kasey S.  
Digital Marketer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Very easy to use and intuitive!"

August 2, 2021

5.0

I am very happy with this product. I've used both free and paid versions and it always gets the job done. I highly recommend it!

Pros

This is the easiest and most intuitive email management software I've ever used! They do a great job making the product approachable. If you just need to send some email blasts and manage contacts, this is my pick. I also love that I can automate emails to go out in a sequence. It makes my job easier!

Cons

I don't have any cons. I believe this software will work for most businesses.

Alternatives considered

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

Reason for choosing Mailchimp

Affordable and simple

Switched from

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

Too complicated and expensive.

Review Source

JL

Jackie L.  
Business Owner  
Events Services  
Used the software for: 2+ years

### "Mailchimp is a Must for All Businesses Big or Small"

February 14, 2023

5.0

My overall experience with Mailchimp is excellent and I wouldn’t consider using any other email marketing service

Pros

Whilst Mailchimp has the ability to build and scale up the most complex of marketing campaigns to the most targeted if audiences, it is simple and easy to use for even the newest beginner in the smallest of businesses. There Free plan is fabulous too so there’s no excuse not to use them

Cons

I dislike that I cannot get to speak to someone in support in my Free Plan Accounts.

Alternatives considered

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Email List Verify](https://www.capterra.com/p/146462/Email-List-Verify/)

Reason for choosing Mailchimp

Everything about Mailchimp seemed so much more professional and easy to use

Review Source

KS

Kevin S.  
VP Sales & Marketing  
Wholesale  
Used the software for: 2+ years

### "MailChimp: Email Marketing that Grew with our Operations"

August 4, 2022

4.0

Overall, if we were starting all over again or using another platform for email and social media marketing, we'd be remise not to look into MailChimp. Fortunately, that's not us. We've been using MailChimp for years (almost from their inception, possibly) and they have only improved the platform in that time.

Pros

Web-based is a key feature of any successful software these days. We also like the ease of use and templates for creating eye-catching campaigns that our base actually wants to engage with.

Cons

In the early days, some features felt clunky. We don't like that multiple lists can sometimes count against our pricing quotas.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing Mailchimp

Price is what drew us in. We stuck around because it works so well.

Review Source

Kris K.  
Office Manager  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Professional, Easy, and Effective"

August 8, 2022

5.0

I am incredibly happy with Mailchimp. I use it onsite almost daily. It saves me enormous amounts of time by combining the routine task of messaging into one simple and efficient process. I also use the app while not in the office to provide the same, seamless communications my audiences have come to expect. I would highly recommend the product from both a feature and a cost standpoint.

Pros

Using Mailchimp nearly daily gives me the advantage of sending mass communications in a timely and efficient manner. The templates (which can be customized/built) are professional looking, and give each recipient the personal touch feeling that each message was drafted specifically for them. I love the audience segmentation which allows me to send some messages to my entire database, yet other information to only a select few (as I choose).

Cons

I don't use the import/export features, so I do not have any input to share regarding those specific items.

Review Source

KL

Kacy L.  
Brand Creator  
Religious Institutions  
Used the software for: 2+ years

### "It's the OG, but you've got to have time!"

August 31, 2021

4.0

After years of relying on MailChimp, I decided to pay a high price for another service because the program was too slow and clunky. Images that were fine in previews would turn out upside down once a campaign was sent, and too often full emails would get lost due to a program crash. I still use it as a database and very basic email editor for a startup because you just can't beat the free features.

Pros

Anyone can use Mail Chimp and get relevant, good-looking info out quickly. It's a great product to build a database with and input and segmenting are simple. Even within the free services, you can get most of what you need one. Building templates, emails and campaigns are simple, and the analytics are effective and great!

Cons

The clunkiness, slowness and crashes can make it impossible to deal with. Too much valuable time has been lost trying to upload campaigns, only to lose the entire campaign in the end.

Switched from

[Gmail](https://www.capterra.com/p/202338/Gmail/)

It was time to grow from personal emails to campaigns.

Review Source

Mike K.  
Online Marketing Consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "Streamline Your Email Marketing: Mailchimp is there to help you with minimal to no costs"

February 14, 2023

4.0

I've been using Mailchimp for my email marketing campaigns and it's been an incredible asset. It helps me to create automated email sequences, customize my messages to each customer, and track the effectiveness of my campaigns. It's saved me a lot of time and effort with its easy-to-use interface, and I'm able to quickly create professional looking emails for maximum impact.

Pros

I really like using MailChimp for my email marketing needs. It's easy to use, and creating campaigns is simple. The software allows me to customize emails very easily and also track the performance of my campaigns in real time. I also appreciate the wide range of features available such as segmentation, A/B testing, automation, and more. Overall, I'm really satisfied with the product and would recommend it to anyone looking for a reliable email marketing solution.

Cons

I found Mailchimp email marketing to be a great tool for managing my customer emails. However, I didn't like that it could be a bit complicated to set up an automated email campaign. I also found the user interface to be a bit cluttered, making it difficult to locate certain features. Even though the software is quite powerful, I found myself wishing for more streamlined navigation.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

Reason for choosing Mailchimp

The choice was kinda easy, the costumer already had knowlegde of mailchimp. And the price was a big factor. We tested and looked into the others options but in the end Mailchimp won for the client.

Switched from

[MailPoet](https://www.capterra.com/p/235222/MailPoet/)

Due to the growing list and also complex automations, but still keeping the costs low we switched to mailchimp from MailPoet

Review Source

Oscar R.  
Researcher  
E-Learning  
Used the software for: 2+ years

### "Expensive to Grow with"

September 22, 2021

4.0

It is a great software, but is overshadowed by its high price. Especially in lead management. There are other alternatives that don't charge you more for more emails, but for more features, which I think is more appropriate. If you have low conversion and many leads, Mailchimp will be too expensive for you. Make sure you have a short cycle and discard emails quickly.

Pros

It is super complete as a Software. It is versatil in many ways, to create templates for webpages, emails, funnels, etc. As far as I know it is the number one all-in-one marketing tool.

Cons

Mailchimp is expensive. I know that if it returns you 10x money, it doesn't matter that much, but compared with other all-in-one marketing software, they could return you 20 or 30x with the same conversion.

Alternatives considered

[Builderall](https://www.capterra.com/p/202345/Builderall/)

Reason for choosing Mailchimp

Mainly because it is the most recommended and famous. I was looking for something that would not give me problems in the long run.

Review Source

Manuel H.  
Marketing Publicity Manager S  
Entertainment  
Used the software for: 1-2 years

### "A versatile tool to get started with email marketing"

June 9, 2022

4.0

Many who want to get started with email marketing will probably end up with Mailchimp first. The tool is well known in the market and offers almost all common features at a low price, at least for a small list. It's also fairly easy to use for laypeople and will quickly find its way around. There are also many integrations, which makes it easy to get started. Whether it's newsletters, automation, segmentation, or landing pages, Mailchimp covers just about everything related to email marketing. You can integrate Mailchimp into your existing infrastructure with just a few clicks and get started, and save 4 or 5-digit implementation costs if necessary. This is especially good if you have a store: with the option to connect stores in just a few clicks, you can start setting up automated emails around the customer lifecycle in just a few minutes. You can use data such as purchase activity, purchase date, and products to send highly personalized emails.

Pros

Mailchimp is a tool that allows everyone from beginners to professionals to get started with email marketing quickly and easily. For me, however, the tool's great strength lies not in the classic newsletter, but a) in the many integrations the tool offers and b) in the marketing automation features. Regardless of whether it's a store, a website, or a webinar tool, there is a native or third-party integration for almost everything. Mailchimp is sufficient for getting started in email marketing with occasional newsletter sending and offers many features. Mailchimp is one of my preferred solutions when I want to enable teams to quickly and easily get started with email automation, especially in the B2C/e-commerce area. With robust email features and many store integrations, personalized emails related to the customer lifecycle can be set up in record time.

Cons

The tool is ideal for the use of some possible things, and the complexity ranges from simple to complicated. In some places, however, it still lacks some depth, for example, when it comes to filtering certain e-commerce data.

Review Source

KD

Kris D.  
Internet Marketer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Best Email Service For Your Money!"

August 30, 2021

4.0

My overall experience with Mailchimp is just amazing. As stated before Mailchimp is not the best email service in the world but it's certainly in the top 5, and hopefully with some upgrades and tweaks it will get there soon.

Pros

I like the simplicity, ease of use, design of the interface, and customer support that Mailchimp offers. These are some of the features that stand out for me and are very important because what email marketing service really needs is not fancy features, crazy cheap pricing plans nor is it a huge number of contacts, you can fit on your list. The most important things are simplicity, ease of use, great customer support, and a suite of features that gives you the edge over your competitors, features that are fully developed, customizable, easy to use, and most importantly fully automated.

Cons

I have nothing bad to say about MailChimp other than they should listen more to its users and make some of the features more customizable.

Switched from

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

I just couldn't get used to their interface and they were more expensive. Also, they were having too many issues with their forms and landing pages which is an essential part of my business.

Review Source

UA

Ukeje A.  
Researcher  
Research  
Used the software for: 2+ years

### "Mailchimp is an excellent tool , that can be used adequately on the free plan"

December 28, 2022

5.0

In my previous job, when most of the Mailchimp features I have described above were free, Mailchimp was an excellent tool, that could be adopted without the need to think twice or create a 100 reasons to choose Mailchimp presentation. Now the business model has been reevaluated, requiring you to subscribe for a good experienceHowever, even on the free plan, the experience is not that bad. The issue is just like Photoshop has garnered an audience due to ease of use, and muscle memory, I have fallen back on Mailchimp over the years when I try others and just find out that they are not that good, or I got used to using Mailchimp. It is a good product overall, and even with the new design the user experience remains spectacular

Pros

I liked that even though MailChimp has evolved over the years, the free plan is still useful for small businesses without big budgets, and with a small but valued number of people on their mailing list. Integrations with third party tools is also possible, and you are given tips to make your email stay and get opened in your customer's inbox.

Cons

Some features that make your email stand out, increase engagement and make your emails more relevant for your customers are a paid feature. You have to really consider if you would like to subscribe to use the other features or if you and your team can live without them.

Alternatives considered

[FreshMail](https://www.capterra.com/p/139511/FreshMail/)[Gmail](https://www.capterra.com/p/202338/Gmail/)[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)

Reason for choosing Mailchimp

Ease of use, familiarity with product.

Review Source

Will J.  
Lead Consultant  
Information Technology and Services  
Used the software for: 1-2 years

### "MailChimp Helps You Through The Jungle of Email Marketing "

August 18, 2022

4.0

I have enjoyed sharing MailChimp with numerous clients. I have had less difficulty with MailChimp than with any other email campaign software.

Pros

MailChimp has a really great free line. You can get up and be effective before you really pay for anything. Plus it also allows you to do scheduled social media blasts.

Cons

I'm not wild about the name MailChimp. It looks a little funny on the emails.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Reason for choosing Mailchimp

MailChimp had less of a learning curve than HUb spot

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

MailChimp had less trouble navigating spam buffers.

Review Source

GG

Glendola G.  
Entrepreneur  
Apparel & Fashion  
Used the software for: 6-12 months

### "Business Success with Mailchimp"

August 11, 2022

5.0

I would say Mailchimp is a Superb Marketing software and they do have room for improvement.

Pros

The ability to keep track of the changes in your audience in general is big plus for me. All of the features, namely, emails, website, landing pages, forms etc are all very easy to use and they guide you along great, if you're still not sure what you're doing.

Cons

When preparing forms, it was a bit difficult to edit elements. In addition, some of the elements for the form building was a bit hidden and it took me a while to figure out where they were, so they can be changed or moved.

Review Source

RK

Rahul K.  
Digital Marketing Manager  
Education Management  
Used the software for: 2+ years

### "Best email marketing tool for Small Business and Ecommerce sites."

September 2, 2021

5.0

I use mailchimp for small projects and scores good in all feature, its easy to use and implement, which makes it one of the best email marketing tool available.

Pros

Engagement tools, Automations, Customization, Site Integration feature, Easy to use interface.

Cons

Pricing is high. not suitable for bulk emailing.

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

Reason for choosing Mailchimp

Easy to use. Easy set up process. prompt customer service, lots of features.

Review Source

Jeremiah P.  
Owner  
Apparel & Fashion  
Used the software for: 2+ years

### "My Go-to for email marketing"

January 24, 2020

5.0

Mailchimp has been my go-to for 5+ years and I see no reason to change that now. It's simple, easy-to-use, and affordable. I also care about who I work with. From what I can see as an outsider looking in, they have a great company culture. I once found a mistake in their API documentation and they sent me a free t-shirt! Most companies aren't willing to spend money just to say thanks, and I think that says something about the culture and character of the company.

Pros

Easy to setup: I've used Mailchimp in the launch of dozens of brands and digital products. Mailchimp is so easy to setup; I can literally have an account up and running, collecting email addresses within 20 minutes. Great free option: One of my favorite things about Mailchimp is the fact that you get up to 2,000 contacts for free. Having that as an option (particularly for new businesses) is absolutely critical in making sure you can measure ROI from the platform before you start investing a lot of money. Easy to use: Mailchimp's forms, email templates, list management, etc. is all so simple. In the rare case you can't do something you want via the Mailchimp admin, it can probably be done via the API. Mailchimp has also done an exceptional job of integrating with 3rd party platforms to make sure you can easily maximize your email collection. More than just email marketing: In the last few years Mailchimp has started offering additional features outside of email campaigns, like Facebook ads and card mailing services. I personally don't think they're as good as Mailchimp's email service, but I am sure they'll improve over time.

Cons

In the last couple of years Mailchimp has made some changes to their pricing structure that I don't particularly love: 1) Pay as you go features have become more limited compared to their monthly plans. 2) Monthly rates have increased (although that's bound to happen at some point). 3) They now include some social platform contacts in your allotted contacts (i.e. you pay for them like they're email contacts). As well, Mailchimp automatically increases your bill when you cross over your plan subscriber threshold. I'm not a huge fan of that, but I suppose I prefer it to them just disabling collection of new contacts.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[WordPress](https://www.capterra.com/p/131687/WordPress/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

Reason for choosing Mailchimp

Ultimately it was the free plan that made me choose Mailchimp. None of the other platforms gave me lifetime free usage for a smaller number of subscribers.

Review Source

JA

Juan A.  
WebMaster  
Marketing and Advertising  
Used the software for: 2+ years

### "We use this platform for a long time, the only thing is that it is not cheap"

October 18, 2021

4.0

In general, the tool is considered by many as the best and most recognized tool for email marketing. Its main features like Customer Journey Builder + Branch Points make it stand out from the rest. Within what I would highlight would be the advanced segmentation, the multivariate tests and the flexible and easy to use comparative reports. The only thing we did not like very much is that the price is a bit expensive.

Pros

What should first be highlighted about this tool is its extremely easy interface to create emails and all the tasks related to this, its high open rate also stands out. Another advantage is its marketing tools

Cons

I could say that it is almost perfect, but it has a big but, only problem. Its very high price

Alternatives considered

[Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/)[Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/)

Reason for choosing Mailchimp

Initially due to its state-of-the-art features and functions

Switched from

[Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/)

Basically for the price, all others feastures are very similar.

Review Source

VR

Verified Reviewer  
accounting  
Accounting  
Used the software for: 2+ years

### "User of Mailchimp"

November 19, 2022

5.0

My experience has been excellent. I like the functionality and the way my emails look, and the help desk was able to answer some of my questions fairly quickly. When I want to produce leads, in particular, I adore using MailChimp for email marketing. It's hard to beat their landing page. Unable to send emails to other people when you enter the wrong email address, which is also very confusing and difficult to figure out where to click.

Pros

My experience has been excellent. I like the functionality and the way my emails look, and the help desk was able to answer some of my questions fairly quickly. When I want to produce leads, in particular, I adore using MailChimp for email marketing. It's hard to beat their landing page.

Cons

Unable to send emails to other people when you enter the wrong email address, which is also very confusing and difficult to figure out where to click.

Reason for choosing Mailchimp

I've learned about the features of Mailchimp, and they are excellent, especially for new businesses or those with modest followings. They truly simplify the process for you to use.

Review Source

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