# Page 31 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 31 - Is Mailchimp the right Email Marketing solution for you? Explore 17623 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/110228/MailChimp/reviews --- Mailchimp 4.5 (17623) [View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 6th, 2026 # Page 31 - Reviews of Mailchimp ## Showing most helpful reviews Showing 751-775 of 17623 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Will J. Lead Consultant Information Technology and Services Used the software for: 1-2 years ### "MailChimp Helps You Through The Jungle of Email Marketing " August 18, 2022 4.0 I have enjoyed sharing MailChimp with numerous clients. I have had less difficulty with MailChimp than with any other email campaign software. Pros MailChimp has a really great free line. You can get up and be effective before you really pay for anything. Plus it also allows you to do scheduled social media blasts. Cons I'm not wild about the name MailChimp. It looks a little funny on the emails. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing Mailchimp MailChimp had less of a learning curve than HUb spot Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) MailChimp had less trouble navigating spam buffers. Review Source GG Glendola G. Entrepreneur Apparel & Fashion Used the software for: 6-12 months ### "Business Success with Mailchimp" August 11, 2022 5.0 I would say Mailchimp is a Superb Marketing software and they do have room for improvement. Pros The ability to keep track of the changes in your audience in general is big plus for me. All of the features, namely, emails, website, landing pages, forms etc are all very easy to use and they guide you along great, if you're still not sure what you're doing. Cons When preparing forms, it was a bit difficult to edit elements. In addition, some of the elements for the form building was a bit hidden and it took me a while to figure out where they were, so they can be changed or moved. Review Source RK Rahul K. Digital Marketing Manager Education Management Used the software for: 2+ years ### "Best email marketing tool for Small Business and Ecommerce sites." September 2, 2021 5.0 I use mailchimp for small projects and scores good in all feature, its easy to use and implement, which makes it one of the best email marketing tool available. Pros Engagement tools, Automations, Customization, Site Integration feature, Easy to use interface. Cons Pricing is high. not suitable for bulk emailing. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/) Reason for choosing Mailchimp Easy to use. Easy set up process. prompt customer service, lots of features. Review Source Jeremiah P. Owner Apparel & Fashion Used the software for: 2+ years ### "My Go-to for email marketing" January 24, 2020 5.0 Mailchimp has been my go-to for 5+ years and I see no reason to change that now. It's simple, easy-to-use, and affordable. I also care about who I work with. From what I can see as an outsider looking in, they have a great company culture. I once found a mistake in their API documentation and they sent me a free t-shirt! Most companies aren't willing to spend money just to say thanks, and I think that says something about the culture and character of the company. Pros Easy to setup: I've used Mailchimp in the launch of dozens of brands and digital products. Mailchimp is so easy to setup; I can literally have an account up and running, collecting email addresses within 20 minutes. Great free option: One of my favorite things about Mailchimp is the fact that you get up to 2,000 contacts for free. Having that as an option (particularly for new businesses) is absolutely critical in making sure you can measure ROI from the platform before you start investing a lot of money. Easy to use: Mailchimp's forms, email templates, list management, etc. is all so simple. In the rare case you can't do something you want via the Mailchimp admin, it can probably be done via the API. Mailchimp has also done an exceptional job of integrating with 3rd party platforms to make sure you can easily maximize your email collection. More than just email marketing: In the last few years Mailchimp has started offering additional features outside of email campaigns, like Facebook ads and card mailing services. I personally don't think they're as good as Mailchimp's email service, but I am sure they'll improve over time. Cons In the last couple of years Mailchimp has made some changes to their pricing structure that I don't particularly love: 1) Pay as you go features have become more limited compared to their monthly plans. 2) Monthly rates have increased (although that's bound to happen at some point). 3) They now include some social platform contacts in your allotted contacts (i.e. you pay for them like they're email contacts). As well, Mailchimp automatically increases your bill when you cross over your plan subscriber threshold. I'm not a huge fan of that, but I suppose I prefer it to them just disabling collection of new contacts. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[WordPress](https://www.capterra.com/p/131687/WordPress/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing Mailchimp Ultimately it was the free plan that made me choose Mailchimp. None of the other platforms gave me lifetime free usage for a smaller number of subscribers. Review Source JA Juan A. WebMaster Marketing and Advertising Used the software for: 2+ years ### "We use this platform for a long time, the only thing is that it is not cheap" October 18, 2021 4.0 In general, the tool is considered by many as the best and most recognized tool for email marketing. Its main features like Customer Journey Builder + Branch Points make it stand out from the rest. Within what I would highlight would be the advanced segmentation, the multivariate tests and the flexible and easy to use comparative reports. The only thing we did not like very much is that the price is a bit expensive. Pros What should first be highlighted about this tool is its extremely easy interface to create emails and all the tasks related to this, its high open rate also stands out. Another advantage is its marketing tools Cons I could say that it is almost perfect, but it has a big but, only problem. Its very high price Alternatives considered [Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/)[Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/) Reason for choosing Mailchimp Initially due to its state-of-the-art features and functions Switched from [Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/) Basically for the price, all others feastures are very similar. Review Source VR Verified Reviewer accounting Accounting Used the software for: 2+ years ### "User of Mailchimp" November 19, 2022 5.0 My experience has been excellent. I like the functionality and the way my emails look, and the help desk was able to answer some of my questions fairly quickly. When I want to produce leads, in particular, I adore using MailChimp for email marketing. It's hard to beat their landing page. Unable to send emails to other people when you enter the wrong email address, which is also very confusing and difficult to figure out where to click. Pros My experience has been excellent. I like the functionality and the way my emails look, and the help desk was able to answer some of my questions fairly quickly. When I want to produce leads, in particular, I adore using MailChimp for email marketing. It's hard to beat their landing page. Cons Unable to send emails to other people when you enter the wrong email address, which is also very confusing and difficult to figure out where to click. Reason for choosing Mailchimp I've learned about the features of Mailchimp, and they are excellent, especially for new businesses or those with modest followings. They truly simplify the process for you to use. Review Source Andrea M. Content Creator & Marketing Broadcast Media Used the software for: 6-12 months ### "Mailchimp is a great tool for managing email marketing and anyone can use it." April 6, 2023 5.0 Mailchimp has helped keep me connected with clients and potential clients through email. It is an easy tool to learn, anyone can use it. Pros This is a very easy product to use. Mailchimp has greatly helped my clients' businesses and is a great marketing tool, especially with online magazines and blogs that we manage. I highly recommend it. I had never done any kind of email marketing, and using Mailchimp was a piece of cake; very easy to pick up and learn fast. Cons I don't like that I can't change or resize images. I have to do that using another program and waste more time. Review Source DT Darren T. Website Master Non-Profit Organization Management Used the software for: 2+ years ### "Mailchimp, the easiest way to manage mailing list and email campaigns!" August 12, 2022 4.0 I have never had any issues with Mailchimp, their customer support has always been very fast to respond and everything just works. Pros Mailchimp is very easy to use with an extremely small learning curve, deployment across teams is fast and simple. In fact all the features of Mailchimp are simple to use. I also love the fact that they have a mobile app allowing me to manage things on the road. Cons There is nothing I don't like about Mailchimp as it fits my user case perfectly. However for extremely heavy users with large teams Mailchimp might possibly be lacking more advanced features. Review Source Carlos C. CEO Program Development Used the software for: 2+ years ### "Magnifica app para la administración y envíos de campañas de email marketing" March 20, 2023 5.0 En general la experiencia es excelente y Mailchimp ha solucionado nuestra necesidad como negocio de poder confeccionar y enviar nuestras campañas de email marketing. Pros La rapidez en su implementación y puesta en marcha, asi como las variadas herramientas para la gestión de listas y editor de creación de una campaña de email. El soporte al cliente es expedito en respuestas. Muy conforme con el servicio. Cons Existen algunas secciones como la de configurar ventanas emergentes cuando existen integraciones con Wordpress que son difíciles de configurar y se debe recurrir a soporte para una orientación más rápida. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Mailchimp Porque cuenta con funcionalidades más amplias y precios competitivos frente a sendinblue. Review Source Hamidul I. Digital Marketer Marketing and Advertising Used the software for: 2+ years ### "Mailchimp email marketing gave us high conversions" October 11, 2022 5.0 Mailchimp helped our and clients business grow through email marketing. We have highly rate of conversion through emails only. Pros Initially we used free versions, the results were pretty good. We could send 2000 free emails. Gradually, our subscribers increased, we upgraded to paid version. Paid version unlocked all our doors, as it provides all the analytics and trackings. This tool helped us converting many clients from emails. Cons We could could integrate it with our website and auto email response to whoever signed up to our services. It's easy to integrate. Alternatives considered [Gmail](https://www.capterra.com/p/202338/Gmail/) Reason for choosing Mailchimp The templates and free plan caught us Review Source MS Montez S. Marketing specialist Marketing and Advertising Used the software for: 2+ years ### "My first email marketing service" October 23, 2021 5.0 My overall experience was 10 because everything and neither was provided by this software Pros Well when I first began email marketing this software was the first one I chose. I rode with the free subscription to beginning but as I grew hi what is the customer and love my relationship Cons I have troubles importing certain leads and then will be the only thing I can’t complain about Review Source Travis W. Marketing Manager Machinery Used the software for: 2+ years ### "Great for Email Marketing and Campaign Analytics, not so great for List Management" April 13, 2023 5.0 Overall, my experience with Mailchimp has been positive. The detailed analytics have also been helpful in refining my email marketing strategies. However, the pricing can be a downside for businesses with larger lists, and the limitations on the free plan may not be enough for some. Pros User-friendly interface: Mailchimp has a clean and intuitive interface that is easy to navigate, even for those without much technical expertise.Customizable templates: Mailchimp offers a range of pre-built templates that can be customized to fit a business's specific needs and branding.Good analytics: Mailchimp provides detailed analytics on email campaigns, including open and click-through rates.Integrations: Mailchimp integrates with many other tools and platforms, including e-commerce platforms, CRMs, and social media. Cons Pricing: Mailchimp can become expensive for businesses with larger lists, as pricing is based on the number of subscribers.Limited features on the free plan: While Mailchimp does offer a free plan, it is somewhat limited in terms of features and functionality.Integrations: I really wish Mailchimp would be able to integrate seamlessly with Google Sheets to sync the campaign report data. Such as syncing the contacts who opened/clicked on a specific email campaign into Google Sheets to be able to share that data with a sales team. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Sender](https://www.capterra.com/p/139770/SENDER/) Review Source AE Amanda E. Small Business Owner Design Used the software for: 2+ years ### "I miss the old (affordable) Mailchimp." September 17, 2021 4.0 While I originally chose Mailchimp for the quality, I ended up leaving for MailerLite and feel I'm getting a much better value and ROI with MailerLite. Pros I used Mailchimp for years and LOVED it, but moved away this last year when my subscriber list necessitated a higher-tiered plan. For many years it provided exactly what I needed (some of the time, at zero cost to me!). Their analytics are some of the very best, and since leaving I miss those. I also miss the quality of their features and overall design integrity. It felt very easy to send out a great-looking email. Cons Last year I started paying for my subscription list (which was fine) but as it grew quickly, I realized their plans (even the lowest tier paid plan) were jumping in price astronomically as my numbers increased. I was going to need to start paying around $80 a month for standard features and it just wasn't a good fit for me anymore. At the time of their rebrand, they changed their backend UI and it felt quite a bit LESS intuitive (it may be in part that I was so used to the old dashboard look). Though they have slick branded graphics, I don't think their icons or dashboard layout are very user-friendly. One of the only big integration fails I experienced was their Woocommerce integration (via Wordpress plugin) which didn't really work well at all during my time using it. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing Mailchimp Originally chose Mailchimp for the quality and ease of use. Review Source PJL Peter John L. Data entry Writing and Editing Used the software for: 1-2 years ### "My experience using Mailchimp" June 16, 2023 5.0 A few years ago, I began using Mailchimp for my wedding photography business. My colleague and I both found it to be user-friendly, allowing us to easily plan marketing campaigns, send client follow-up emails and newsletters. We appreciated that Mailchimp notified us if our emails were opened within a certain timeframe. Additionally, we were given the option to resend emails that were not opened. Now, I also use Mailchimp for my personal blog. It simplifies the process since I already have a list of subscribers and can easily add new ones as it grows. Pros Wow, Mailchimp is seriously amazing! It's incredibly user-friendly and perfect for freelancers or those just starting out with their own business or community. I've experimented with other mailing software in the past, but Mailchimp definitely stands out with its abundance of options on the free and starter accounts. With Mailchimp, you can easily segment your audience, set up automation, and the templates for all kinds of mailing campaigns are an absolute game-changer! Sending newsletters has never been easier, and I love being able to track the reading and opening rates as well as growing my subscriber list. Mailchimp is definitely a must-have tool for anyone looking to take their email marketing to the next level! Cons This platform is a breeze to navigate once you get the hang of it, even if it may take a bit of time to grasp the interface and functionality at first. While the mobile app may not have an abundance of features, it still serves as a superb mailing alternative. Review Source Orianne G. Specialist Marketing Telecommunications Used the software for: 1-2 years ### "With well-organized features and display is easy to use." September 1, 2022 4.0 There are several different delivery services we could have used for our campaign. However, we decided on using the campaign creation screen because it's the most familiar and simple option. Creating a campaign on this screen requires no testing; its contents won't fail unless you remove critical parts such as the recipient and subject line. Additionally, you can create HTML emails on this screen— which allows for visually striking emails — easily. Currently, only plain text emails can be created with this service. Pros Sending newsletters via email is easy; there aren’t many options for editing HTML emails. Since their customer base primarily uses Twitter, it's beneficial to be able to link to other services used for email distribution. This makes it possible to send linked campaigns through emails and tweets from the service as an actor in the campaign. Recommended for first-time newsletter senders. This service can be tried for free; it's also the only service in its price range that automatically gathers subscribers from other systems and regularly sends out emails. By automating the tweets, the process eliminated the possibility of tweets being deleted. Plus, it reduced the amount of time people spent working manually. Cons Emailing members valuable information for free is possible through the analysis of multiple emails. Consequently, this allowed for effective email distribution. Switched from [Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/) Only using simple words on the administration screen, makes the page only available in English. Using this could increase other people's expectations of you and cause them to believe you're a very conscientious employee. Review Source BS Balaji S. Associate Manager - Program Management Pharmaceuticals Used the software for: 6-12 months ### "Email marketing tool for small and medium business" August 9, 2022 3.0 Overall its a good tool for small and medium business. If we go for a paid version we have more options to explore. Specially if the main business is email campaign then its best have the options to have more audience type which is available in paid otherwise you can create only one group. The price seems to be bit high for small firms. Pros The readymade template which can be select and proceed with our spending much time and the options to schedule your campaign is a time saviors. The integration with the forms and the audience database is a good feature which avoid the rework. Testing your email campaign with multiple version is one of the best feature. Cons Some times the campaign get stuck put on hold because their algorithm thinks is a spam. We have to contact their support team to release / reinitiate the campaign this is painful process. Alternatives considered [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/) Reason for choosing Mailchimp We initially used mailchimp and the move to zoho. We facing hard time that our campaigns are got stuck as spam. Review Source YJ Yashovardhan J. Researcher Education Management Used the software for: 1-2 years ### "Best AI Based Marketing Platform" November 11, 2022 5.0 Mailchimp has been a great experience. Their customer service is excellent and their product is very user-friendly. I would recommend them to anyone looking for an easy to use Email marketing solution. Pros There were a few things that I liked about Mailchimp. One was that it was very easy to use. The interface was straightforward and user-friendly. Another thing I liked about Mailchimp was that it had a lot of integrations available. This made it easy to connect my email list to other platforms and tools that I use. Cons The least liked thing about Mailchimp is that it can be difficult to learn how to use all of its features. Additionally, some of the more advanced features can be confusing or difficult to use. Review Source kK karan K. Digital Marketing Analyst Information Technology and Services Used the software for: 1-2 years ### "Best Email Marketing Software for Start-up companies" December 19, 2022 5.0 My overall experience with Mailchimp Transactional Email has been great. It is easy to use and the interface is user-friendly. The templates are well-designed and it is easy to customize the look and feel of the emails. The reporting features are also very useful and it is easy to track and analyze the performance of the emails. Overall, I have been very satisfied with the service and would highly recommend it. Pros 1\. Easy to Use: Mailchimp is one of the most user-friendly email marketing software products on the market. It's designed to be intuitive and easy to learn, with a user-friendly dashboard, drag-and-drop editor, and step-by-step tutorial.2. Affordable: Mailchimp offers an affordable pricing structure, with plans ranging from free to $299 a month. This makes it a great choice for small businesses and start-ups.3. Automation: With Mailchimp’s automation feature, you can set up automated campaigns to send emails based on user activity, such as when a customer joins a list or makes a purchase. This can help to streamline your email campaigns and save you time.4. Reporting and Analytics: Mailchimp provides detailed reports and analytics, so you can track the performance of your campaigns and make informed decisions about your email marketing strategy.5. Integrations: Mailchimp integrates with hundreds of other services, such as Shopify, WordPress, and Salesforce, making it easy to integrate your email campaigns with other parts of your business. Cons No Phone Support: Mailchimp does not offer phone support, so if you have a complex question or issue, you will need to rely on their online support system. Limited Segmentation: Mailchimp’s segmentation options are limited, making it difficult to target specific groups of customers. Review Source ThankGod J. Chief Marketing Officer Industrial Automation Used the software for: 6-12 months ### "Marketing Tool That Gets The Best Result" March 24, 2023 5.0 Matrketing our Industrial automation products using Mailchimp has gotten us 20% more leads and our overall marketing workflow has improved greatly improved productivity. Pros I love the marketing automation feature and its ability to integrate seamlessly with other businesses and I found the Mailchimp customer service way better than its competitor I switched from. I have more open rate and gotten more than 25% more leads with Mailchimp and I am sticking with it. Cons I have no issues with Mailchimp but I will add that they could improve more on the UI/UX. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) Poor customer service and technical issues Review Source Ambar Y. Digital Marketing Team Lead Outsourcing/Offshoring Used the software for: 1-2 years ### "Mailchimp Is Reliable One-Stop Email Marketing Platform. " January 14, 2023 5.0 It's reliable and easy to use and it will help you to grow your business faster. Overall this is the best tool ever. Pros Auto-responder and Anti-spam feature is the most useful features, everything is above and beyond. All features in Mailchimp are excellent. Cons Nothing to say. This is the perfect Email marketing tool. Reason for choosing Mailchimp Easy to use! Review Source Ugbede I. Direct response Copywriter E-Learning Used the software for: 6-12 months ### "MailChimp review" September 2, 2022 4.0 Overall, MailChimp has helped to solve the problem of lead capturing, follow up and management. Pros The most impactful feature in MailChimp is drip campaign automation. It's so critical. And it was easy to integrate into my process. Cons I wish there should be more email templates to choose from. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/) The software was a bit pricey, and limited in features. Review Source Souhil S. Entrepreneur Design Used the software for: 2+ years ### "All-In-One News Latter and Email Marketing Platform" November 29, 2020 5.0 It's a very useful platform for business owners, and it can help to improve the performance of a marketing campaign by giving us some insights about the campaign. It helped me a lot to build a strong repetition and to be able to not spam my customers and let them run away. I wish they can add more features and keep updating this great platform and we will keep talking about it and recommending it to our friends. Pros They have a Free plan and I really like it because It allows me to send up to 2000 emails monthly. Very easy to use and the UI is very clean and it's for everyone. Mailchimp Drag and Drop option are great because it's very simple. I really like their Integrations with a wide range of popular platforms. Everything is in one place and you really don't need any other Platforms. I can create and build a contact list for my marketing campaigns/promotions and to reach out to my customers. It allows me to automate my emails and get an analysis of the performance of my campaigns. They have a lot of templates, and you don't need to create anything from scratch. I'm getting a lot of information about my promotions, and which one is performing very well and this helped me to focus more on some "winning products". They really helped to solve my Marketing problems, and they really helped me to reach my business goals and to build a good repetition and I really can't change it to another platform because my customers already recognize MailChimp emails. They have also, a great support team and they offer a lot of tutorials and blog posts to help us understand how Mailchimp works. Cons They can improve their reporting system because it's not accurate sometimes. They can give us more control to build an email automation system. After all, they are doing a great job, and they keep adding some great features and I feel like they are listing to us and giving us what we need exactly for a better experience. Review Source Gloria V. Digital Marketing Trainer E-Learning Used the software for: 2+ years ### "Excellent Tool for E-mail Marketing" August 5, 2022 5.0 I really satisfied with the features of mailchimp. Pros Mailchimp makes it possible to upload audience list and it can be segmented based on tags ,category etc.There are pre-made email templates which can be customised as per our needs which makes very simpler to set up email campaigns and send bulk emails to the contacts. Cons Nothing to dislike at all,as compared to other email marketing tools in the market mailchimp allows to send 10,000 contacts per month in their free plan itself so that a customer can experience the benefits of it. Alternatives considered [Drip](https://www.capterra.com/p/164933/Drip/) Review Source Robin T. Marketer Marketing and Advertising Used the software for: 2+ years ### "Stop looking for e-mail marketing software. Mailchimp is your companion!" October 6, 2021 5.0 Sometimes hard for beginners, but the most perfect tool for the advanced marketers. Pros Mailchimp offers widely available features to manage, create and send e-mail campaigns. Sometimes we just want to send a campaign and the other time this has to be an automation funnel. Everything is possible and with their 3rd party integration is just doesn't stop there. Features are literally endless. Cons If you are new to Mailchimp it could be hard to understand how it works. You have to know all ins- and outs in order to setup succesful campaigns. Once you know how to structure everything this is really easy. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Mailchimp Mailchimp is more professional for e-mail marketing and offer better features. Review Source VR Verified Reviewer Marketing Manager Construction Used the software for: 2+ years ### "Robust emailing marketing software with lots of third-party connections." November 1, 2017 4.0 Pros MailChimp is a very popular email marketing platform that makes it easy to send out mail campaigns. We use a great plugin for our gravity forms pushing anyone that submits a form on our website to a specific MailChimp list, group, or segment. This makes it easier than trying to regularly upload a list each time it changes. It's popular for good reasons as setting up templated emails is really simple, guided by a step-by-step process with additional coding and advanced setup features. It also allows for RSS feeds to be sent to a blog signup list. Creating automatic drip campaigns is another feature we utilize heavily and works great at increasing follow-up. The split A/B testing is a great way to test the messages of your marketing campaign. Being able to see the reports on clicks and users makes it one of the best features of MailChimp. We use it as a way to know our warm leads we should be reaching out to. Cons Although being easy to use, the few spots you get snagged up on are better resolved through a Google search than a chat to the support people. They stink. The other big con to MailChimp is the way it handles lists, groups, segments, and signup forms. Because MailChimp bills you for every last contact you have with your lists, creating duplicate lists can be an expensive mistake. The only way to separate contacts without getting double billed is to use segments and groups. This creates a challenge when using the signup forms, as the person will have to choose their preferred group to join. It would be better if MailChimp either made the signup forms group based or allowed for separate lists without duplicate charges. The other big downside to MailChimp is the difficulty with managing a user's email preferences. For example, if a user only wants to receive monthly emails instead of weekly emails, creating that option can be a bit tricky without some careful planning. It would be simpler if MailChimp created a frequency option as a customer profile option. This would fail-safe against sending out too many emails to someone that wanted fewer emails. 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