# Page 34 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 34 - Is Mailchimp the right Email Marketing solution for you? Explore 17565 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/110228/MailChimp/reviews --- Mailchimp 4.5 (17565) [View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 34 - Reviews of Mailchimp ## Showing most helpful reviews Showing 826-850 of 17565 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Alberto R. Co-founder E-Learning Used the software for: 1-2 years ### "It is a good tool for managing contacts and email marketing" September 13, 2023 4.0 We are a small startup and we are using de free tier of Mailchimp. We can manage over 1000 leads, we can segment the contacts. It is easy to use. Pros We can get leads from different sources: a web page and a web application in our case. You can segment your contacts and you can create massive communications easily. Cons The funcionatility for deleting contacts is a bit complex. Alternatives considered [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Reason for choosing Mailchimp It is easier and it is free. Review Source Eze U. Brand Strategist E-Learning Used the software for: 6-12 months ### "Mailchimp" October 24, 2022 4.0 My overall experience with Mailchimp is an excellent one. Pros The interface is simple and customizable. Also, the analytics are very detailed and it's free. Cons The free plan has some limits and if you're new to Mailchimp or if this is the first time you're using email software, it can take a while to get used to the platform. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/) GetResponse has a poor mobile experience. Review Source MH Melanie H. Manager of Digital Marketing Marketing and Advertising Used the software for: 2+ years ### "Perfect Platform for all sized marketing " October 6, 2022 4.0 The free tier is very robust. We have upgraded most accounts to premium and appreciate the support team at MailChimp. Easy to use and implement. Overall, an excellent tool for your marketing. Pros We utilized this over a competitor platform and preferred it. Ended up implementing it for all clients. Implementation from Wordpress to Mailchimp is simple, campaign management and list management is top notch. We were able to train clients easily on the platform to use it internally. Cons Tiers of users would be handy, the ability to add a user that is only able to access campaigns, etc. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Ease of use. Review Source Stephanie J. System Administrator Information Technology and Services Used the software for: 1-2 years ### "My journey with Mailchimp automating email campaigns" November 27, 2023 4.0 My overall experience with Mailchimp has been overwhelmingly positive. It has been our go-to solution for email marketing, and its impact on our campaigns has been substantial. The ease of use, coupled with powerful automation features, has not only saved us time but has also allowed us to create more targeted and personalized campaigns. Pros Mailchimp's best feature, in my view, is its user-friendly interface coupled with robust automation capabilities. The drag-and-drop email builder simplifies the process of creating visually appealing campaigns, while the automation features empower us to engage with our audience seamlessly. Cons Mailchimp is a powerful tool, the pricing structure can become a drawback as the subscriber list grows. The transition between pricing tiers, especially for small to medium-sized businesses, could be more flexible. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) The seamless integration with various e-commerce platforms and the ability to create complex automation workflows were key factors that influenced our decision. The switch to Mailchimp was driven by its balance of user-friendliness and advanced functionalities, providing the versatility we needed for our email marketing campaigns. Review Source AV Alekhya V. Digital Marketer and Business Analyst Information Technology and Services Used the software for: 2+ years ### ""Best way to outreach your business to numerous clients in a single click"" October 15, 2020 5.0 It's a time saving boon as per my view as I can easily send bulk mails in a single click with no more heavy work. Mailchimp made my weekly tasks easier by making my business contacts closer to me as I was able to quickly establish a business relation with my clients through scheduled and follow up emails regularly which I personally feel so beneficial to my business development. Pros It's great that eye catchy banners and images can be designed as per our imagination for my email posts, social media boosting etc. I can use this tool to easily show my design creativity using the creative assistant of the content studio. It allows an admin to carry a scheduled management of bulk emailing to ample of customers which is also the best part of this tool usage where in businesses can be contated through a single click automated email marketing tool. Cons The only feature that always worried me is the bulk email marketing function, where when i sent bulk emails at the same time sometimes the receivers mail box would consider my mail as spam or bot due to the same content inscribed in the mail. If this feature could be overcomed I can surely say that mailchimp is the best automated email marketing tool in the current era. Alternatives considered [GetResponse](https://www.capterra.com/p/153948/GetResponse/) Reason for choosing Mailchimp I chose mailchimp over GetResponse because initially i wanted to have a trail with this software for free so that i can get the fully paid version based upon my experience after testing with the trail version. But GetResponse doesnt have a free plan for testing it. But mailchimp allowed me to have a free plan for trail version. I was liking Mailchimp upon trying the free plan with trail version and then purchased the fully paid version currentl for my business. Review Source EK Elmare K. Administration Retail Used the software for: 1-2 years ### "Mailchimp review " January 4, 2024 5.0 Pros Mailchimp excels in simplifying email marketing with its intuitive interface and a plethora of customizable templates. The platform's user-friendly design makes it easy for both beginners and seasoned marketers to create engaging campaigns. The robust automation features streamline workflows, saving time and enhancing efficiency. Overall, Mailchimp is a reliable choice for businesses seeking a versatile and effective email marketing solution. Cons Pricing structure of Mailchimp to be less transparent, especially as subscriber lists grow. Additionally, advanced features may be limited in the lower-tier plans, which can be a drawback for businesses with specific needs. Review Source Pedro B. FreeLancer Marketing and Advertising Used the software for: 6-12 months ### "Automation of emails necessary for companies and for those who are starting to market" August 6, 2021 5.0 Overall experience with the tool is very good, it was helpful in all aspects I needed. Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential. But it is still an extraordinary and well-recognized tool. I know a lot of people who use it and don't give up. I still recommend it to many entrepreneurs who are starting out in online sales. Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended. Pros MailChimp appeared to me by chance, And I chose to use it for my work. A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers. Pluses: It's totally intuitive and has a top-notch layout. It caught my attention when I created some Landing Pages and came across several models. Totally free. Totally accurate and timely email sequence. Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much. The tools are multi-channel, essential for any service. In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce. Whether consulting a plan or making a budget, support and service are accurate and attentive. intuitive tool; excellent usability; great cost / benefit; very good delivery rate; lots of free features (A/B testing, email automation and integrations) good educational content. Cons It really is great marketing software though, even there is automation, The features are basic; tool all in English and it is not possible to create landing pages optimized for a higher return. You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer. However, it is still useful for any service or company. Switched from [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Because it was too expensive to use and there was no version in my language. But it was still very good for my purposes. Review Source ES Elisha S. Operations Manager Accounting Used the software for: 2+ years ### "Mailchimp is our main choice for email marketing campaigns! " September 18, 2023 4.0 Overall we are really enjoying the platform! We have been able to create and send out numerous communication to our clients from memos to newsletters to surveys all in one easy to use platform! Pros We love Mailchimp for its ease of use, flexibility, and accessibility, making it suitable for any size business! The platform offers analytics, free features, templates, data base management and is jam packed with helpful tools to help your business send out professional, meaningful campaigns! Cons So far we have loved all the features we have used with Mailchimp! We are still working on using the platform to it's full potential and taking advantage of the tools and resources the platform has to offer! Review Source TA Trevor A. Product Owner, CRO Services Marketing and Advertising Used the software for: 2+ years ### "A must-have for the start-up email marketer or business just starting in email marketing" January 1, 2020 4.0 I went from doing 0 email marketing, to being very competent in email marketing with Mailchimp. From Day 1 until Year 2+, I keep discovering new tools and features within the platform that allow me to grow clients and their businesses. With the new features that mailchimp keeps adding in as well, I think they're going to stick around for a long while. Pros Mailchimp is incredibly easy to use, and can be taken from setup to launch in less than a day if you put in some effort. While there are platforms with more features than mailchimp, those are A) commonly much much more expensive, and B) harder to use unless you know exactly what you are trying to accomplish. Cons Two things: 1. Their removal of the plugin with Shopify was incredibly shortsighted. The vast majority of clients we used mailchimp for were on Shopify, and the connection between the two was one of those beautiful things that kept us coming back and recommending them again and again. Using them has become more difficult since that was removed. 2. If you are trying to go down the rabbithole and target super-specific customers, you may run out of segmentation ability on Mailchimp. At the time of writing this review, you could only combine 5 criteria to create a custom segment, and your segment could only be created as 'user matches all criteria' or 'user matches any of the criterion'. This makes it hard to get your segment just right. However, if you are really needing to make THAT custom of segments regularly (based on past conditional behavior, ESP, etc.) you probably have a bigger budget and can go get one of those fancier email sending platforms. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Mailchimp We still use Klaviyo a lot (and love it) but for the business that is just getting started in email marketing, Klaviyo's cost is too high and it comes with features that likely won't be needed in Year 1. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Mailchimp was both cheaper, and more robust for what we needed. Additionally, the Constant Contact revenue tracking (through custom UTMs per campaign) was a mess. Review Source VR Verified Reviewer Owner Financial Services Used the software for: 1-2 years ### "Very helpful for Email marketing " March 29, 2023 5.0 It has helped me in my email marketing and campaign management. Hence, on an overall basis, satisfied with the Mailchimp. Pros I liked below things :-1. Email marketing & management.2. Automation of emails & posts scheduling.3. Lead generation, lead capturing and lead management.4. User friendly interface hence easy to use.5. Reporting and analytics helps in analysing the campaign's success.6. Social media Marketing is also useful feature. Cons 1\. Updates are not very regular.2. Pricing is a bit expensive. Review Source Evelyn F. Digital Marketing Strategist and Content Creator Marketing and Advertising Used the software for: 2+ years ### "Most complete email marketing solution" July 3, 2023 5.0 I am completely used to MailChimp since on my role I do create tons of newsletters weekly, and I manage them through this platform. Using it, I can totally say that the only thing you need to worry about is being creative, which I find something nice from a software. Sometimes platforms limit the creativity by making difficult to manage their features, it is not the case. Pros The user interface is very friendly and straightforward. The deliverability of the campaigns is uncompromised. Fairly good templates to choose from. Cons Sometimes I find it a little pricer compared with Sendiblue, which I guess is named different nowadays, for example. Some features are given for free in other platforms. Anyway, I still consider it the best overall. Review Source Rob B. Used the software for: 6-12 months ### "Overall it's good, but has major flaws." June 3, 2017 4.0 Pros Mailchimp is very easy to use and has plugins for 99% of the other services my company uses online like our web host, G Suit, forms system, etc which is awesome and works amazingly. Their API is super smooth and simple so it is easy to import and sync all kinds of customer data from one service to another. The analytics mailchimp provides from campaigns is also super helpful, and so are their new automated tasks sending out automatic emails to customers after purchase or after abandoned carts. Cons My two major complaints are the price points and the flagging system. If you have a very small company the prices are pretty great, but as our customer database grew the prices jumped severally. I wish there is a way to pay less by opting out of some of the features we don't need or use, but it's a set strict pricing tier, all or nothing. Even with the higher prices my company kept on happily using MailChimp, until our account got flagged for 3 false reports. From the research, we investigated it appears that a rival company had their employees sign up for our mailing list, probably for market research keeping an eye on our sales which make sense, until those accounts reported one of our newsletters as spam causing MailChimp to immediately suspend our account. After MONTHS of being a paying customer with no issues, I feel them instantly suspending our account without first contacting us is unacceptable. The automated hoops they made as jump through we ridiculous, and the response time, once we jumped through those hoops, took DAYS - Days we had to pay for even though our account was suspended. two weeks down the road we got our account reactivated, but our request to talk to a member of their team was ignored. Mailchimp treated us guilty until proven innocent, which I would get if we didn't already have an impeccable record with them. We had over a year of 100% upstanding email campaigns using their service and feel like we were treated VERY unfairly. What happens next time that same competitor false flags us, forcing us to pay for service time we can not use? Because of that, I am actively researching other service providers, specifically ones that have actual human employees that reach out before drastic measures such as suspension. Review Source Raymond O. Brand manager Marketing and Advertising Used the software for: 6-12 months ### "Mailchip review " August 14, 2022 4.0 I have used mailchip to solve my companies email marketing problem. And automated mails has helped me save time and increased my profit in the last 8 months. Pros CRM features and professional landing page template. Cons Non. But mailchip pricing is a little over board compared to other email marketing software. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Mailchimp I chose mailchip because I was influenced by a friend. However, mailchip has been great. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/) Getresponse has a not too good landing page template. Also, it does not support mobile version to edit. Review Source Mostafa E. Front End Developer Program Development Used the software for: 1-2 years ### "very good program " June 12, 2023 5.0 It is a very good experience and it is excellent in the ease of marketing and promoting products through messages in an excellent way and it attracts a lot of users Pros Easy marketing, excellent handling of marketing, excellent presentation of products and promotion of them through messages Cons There are no downsides that may affect significantly because there are features that may make the user easier in marketing Review Source VR Verified Reviewer Social Media Marketing Marketing and Advertising Used the software for: Less than 6 months ### "Recommended Mailchimp Features to Your Email Marketing." July 23, 2023 4.0 My overall experience with Mailchimp has been fantastic so far! I just started using it a few days ago while preparing to launch my online store. It realized that I can collecting emails from potential customers through platforms like Instagram would be a great initial step before the store's official launch, often known as the "Coming Soon" phase. Pros What I liked most about Mailchimp was its the "subscribers" option allowed me to manage my email list, making it easy to add, update, or remove contacts as needed. Additionally, the ability to send mails to all subscribers with just a few clicks simplified my email marketing campaigns and ensured that my messages reached the right audience at the right time. Cons As a new user of Mailchimp, there is one aspect that I found less appealing: the limited scope of the free plan. While I've just started using Mailchimp a few days ago, I noticed that some of the advanced features and functionalities are only available in the paid versions. Review Source MT Mike T. Director of Ministries Religious Institutions Used the software for: 2+ years ### "Getting the WORD out!" September 7, 2023 5.0 Pros We really enjoy the features that MailChimp has to offer, it's ability to send out usable link "buttons" and to format a campaign with an aesthetic appeal is wonderful to our contacts. The reports are a wonderful feature! To actually know who opened it and when, is crucial when people say that they didn't receive it. It usually ends up being another person in the household. Cons There are not many features that fall into this category. MailChimp is easy to use and pretty intuitive for me and my staff. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Mailchimp I chose MailChimp because of the ease of use for creating campaigns and sending out the emails. Also the aesthetic appeal of the formatting is nice. Review Source VR Verified Reviewer Owner E-Learning Used the software for: 2+ years ### "Good for beginners!" April 6, 2021 5.0 I loved Mailchimp. They embraced my naivety and let me grow my initial subscriber base. So, I am grateful for that. But their recent changes to the email design overall, makes my business hard to keep up. Not to forget their email creation (signup forms, email writing pages) all are hard to navigate and confusing. I had to always re-learn and recollect what I did last time or search for a signup form. But that doesn't make me hate Mailchimp for what it offers to their free users. No other Email service providers have done that and with its ubiquitousness, Mailchimp is really a good tool for beginners - there I said it again. Pros The best thing about Mailchimp is that any new comer can start their email journey with Mailchimp. To gather leads, start with simple landing pages, simple automations, Mailchimp is the answer. Cons Mailchimp's 'audience' list has gotten worse. Earlier we can add many lists but since their move to 'audience' we cannot have more than one in their free tier. This has caused many new comers to rethink at the time of scaling their business. Mailchimp has also become famously a temporary landing for beginners to eventually and surely move out after growing their email subscribers count - just like what I did recently. (moving to Encharge). Review Source IE Isaac E. Freelance Guitarist Entertainment Used the software for: 6-12 months ### "Mailchimp is the simple solution to email marketing" October 4, 2023 5.0 I need an email marketing solution to notify my friends and fans of events that I will be performing and presenting. This software is so nice to use for that - it's free, and it's easy, and the process is intuitive. These are all awesome things, and having them all together in one solution is great! Pros I loved the entire onboarding process and the workflow. Setting things up was EASY. Adding contacts was EASY. Designing and sending emails was EASY! That's the heart of what I need when I want to do some email marketing, and I'm very happy with Mailchimp as my solution to make that happen. there are more advanced features, but I don't need them, and I don't really know how they work, and I'm happy that I don't need to know all that just to send some emails! Also, the mobile app is very good. Cons I had difficulty with the navigation system when I first started. The labels for the menu options are not the most intuitive, but as I become familiar, the difficulty in finding what I need goes away. Review Source Liz B. Marketing Consultant Marketing and Advertising Used the software for: 2+ years ### "Great stand alone email system " July 10, 2022 5.0 I originally chose mailchimp using the token paid version which has subsequently been withdrawn. In addition, the key websites that I wanted to link directly with mailchimp such as Shopify, withdrew direct links and I have to link via third party apps. In the past couple of years, many of the website platforms that my clients use, have integrated mail sending platforms directly into their subscriptions. Pros I use the paid version of mail chip. When I first chose mailchimp it was the only one that really offered all the services. It linked into different software and apps and was fully GDPR compliant as we transitioned into GDPR. Lists are easy to set up, landing pages a doddle and tags make it easy to sort users. I particularily chose mailchimp because it offered landing pages as part of the package along with automations that allow me to trigger emails linked to customer actions. Cons As time has gone by, different platforms that I linked to Mailchimp have withdrawn their agreement and I now have to use intermediary apps to link - such as shopify withdrawing direct link. Alternatives considered [Workbooks GatorMail](https://www.capterra.com/p/254774/Workbooks-GatorMail/) Reason for choosing Mailchimp Gatormail does not offer free automated processes Review Source BS Benjamin S. Client Partner Financial Services Used the software for: 2+ years ### "Mailchimp - Review from a technical person" August 2, 2022 3.0 We can accurately and easily reach all over our contacts. The templates and professionalism of the emails are great. Pros For reaching out to our contacts and creating emails, the system is great! Cons The data is awful, why can't I access the underlining data at the contact level? How many clicks did Sally have in her entirety? What did she click on? Where is she in the various campaign? I'm looking for Sally, why can't I find her through a search functionality? I can't see this info directly. Alternatives considered [Microsoft SharePoint](https://www.capterra.com/p/1167/SharePoint/)[Mail Merge Toolkit](https://www.capterra.com/p/234094/Mail-Merge-Toolkit/) Reason for choosing Mailchimp Price and ease of use for our Marketing team. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Price and ease of use for our Marketing team. Review Source VR Verified Reviewer MD Hospitality Used the software for: 2+ years ### "A great tool for engaging customers with on brand messaging" November 12, 2022 5.0 As a small business it helps save cost and provide a safe space for storing and managing customer contact details. Pros I love that its automation can create branded messages with little design expertise needed. A cost effective way to communicate to customers without expensive creative costs. Cons Understanding how to make the most out of the platform - I know it can do a lot more then what I currently use it for but its not that comprehensive of intuitive over and above the basic product offering. Alternatives considered [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Reason for choosing Mailchimp I thought it was the most simplistic option for our needs. Review Source Evelyn S. Audiovisual Producer Media Production Used the software for: 1-2 years ### "Best option for mailing automatization" November 8, 2020 5.0 I started using Mailchimp a few years ago for my wedding photography business, we were two users and found it very easy to work both on the software, plan marketing campaigns, client following mail and newsletters, it let us know if the mails were open with a certain time and if not we were given the option to resend them. Now I'm also using mailchimp for my personal blog and it makes the process very easy as I have my subscribers list already there and I just add up while it grows. Pros Mailchimp is very easy to use and has a free option for freelance or people starting their business or community. I tried other mailing software but mailchimp is the one that gives more options on free and starter account. It offers segmentation options, automatization and what I love the most are the templates for any kind of mailing campaign. It helps a lot with newsletter to easily send them, track the reading and opening and growing the subscribers. Cons It is easy to use but not so intuitive in the beginning, it takes a little bit of time to understand the interface and how it works. The mobile app do not offer a lot of options, yet is a very nice mailing option. Alternatives considered [Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/)[Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) Reason for choosing Mailchimp It has free options for my personal projects, and I find it easy to use specially with the email templates. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/) Mailchimp is much more friendly and easy tu use. Review Source VR Verified Reviewer Design and Marketing Import and Export Used the software for: 2+ years ### "Mailchimp is Top Dog When it Comes to Email Marketing" July 27, 2022 4.0 Very good software for the price. High performance and good interface. Overall, I like it and have been using it for 2-3 years. Pros I like the simplicity, the cost (it is free if you do not have a huge mailing list, so this works well as you are getting started), easy to use, Has the ability to build high quality emails with links, buttons all everything that a marketer would need. Cons I can't say much about the software that I don't like. There are some things that could be smoother. I have had trouble importing large mailing lists from excel before. Review Source jennifer J. web developer Information Technology and Services Used the software for: 1-2 years ### " Mailchimp is used by almost all of the businesses and organisations I've worked for, from the web " April 20, 2023 5.0 Better visitor retention is one advantage I've noticed from using Mailchimp Pros I had assumed that adding a newsletter to my website would be a cinch, but my initial experience with a number of email marketing firms was far from satisfactory. When I don't know how many subscribers I'll have or whether the service will satisfy all of my demands, I don't want to commit to a large monthly charge. What I appreciate about Mailchimp—and the reason I ultimately stayed with it—is that it provides a more feature-rich free version than the rivals I tested, with less restrictions on monthly mail limits and a sizable number of subscribers before reaching the threshold for the subscription version. If I concentrate on keeping in touch with my small subscription base, I can eventually expand into the paid version. Cons I've had very little trouble with Mailchimp. Although the feature support is present, I had some trouble figuring out how to use it because I am a novice user. Of course, Mailchimp is not to blame for that. But I'm sure it would help other inexperienced users if there was a way to make that feature simpler to utilise. Review Source KRC Karl Rodrigue C. Beat maker Music Used the software for: 6-12 months ### "Excellent tool for mass distribution" May 9, 2024 5.0 Excellent tool for mass distribution that I recommend for email marketing Pros This marketing software has saved me a lot of time as a beatmaker. The fact of automating emails to make offers or reductions of my kits to my customers is a big plus for me. Cons For my use, the paid version was the best. I wish the software was completely free. Loll Review Source Similar Products Featured