# Page 42 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 42 - Is Mailchimp the right Email Marketing solution for you? Explore 17590 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/110228/MailChimp/reviews --- Mailchimp 4.5 (17590) [View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 6th, 2026 # Page 42 - Reviews of Mailchimp ## Showing most helpful reviews Showing 1026-1050 of 17590 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Tchello O. Diretor de Midia Broadcast Media Used the software for: 2+ years ### "Desde sempre umas das melhores ferramentas de marketing digital do mercado" September 27, 2021 5.0 Com a ajuda da interface clean e de fácil navegação o mailchimp se destaca pela praticidade e ótimo custo benefício até nos planos pagos. Sabendo explorar a ferramenta você alcança mais os seus clientes com as funcionalidades disponíveis. Quem quer dar o start no marketing digital pode apostar que é a melhor ferramenta para te auxiliar. Pros Visual clean, interface amigável e diversas funcionalidades gratuitas que ajudam muito pequenas empresas a começarem o seu marketing digital. No plano gratuito você tem direito a 2.000 usuários, diversas opções de automações e gestão de campanhas. E mesmo nos planos pagos, os valores são super competitivos e os benefícios são atraentes Cons Infelizmente só tem na versão Inglês dificultando um pouco usuários com dificuldade no inglês. Outro ponto fraco são algumas funcionalidades que poderiam ser liberadas no plano gratuito, como a criação de campanhas pelo comportamento de compra. Alternatives considered [RD Station](https://www.capterra.com/p/180098/RD-Station/) Reason for choosing Mailchimp O mailchimp destaca-se pela interface mais clean e o pacote de ferramentas disponíveis. Mas com certeza a interface e navegação me fez escolher o mailchimp! Review Source Gustavo B. Director Marketing and Advertising Used the software for: 2+ years ### "The leading email marketing platform" May 13, 2022 5.0 Mailchimp is the email marketing platform our company employs for several customers, we have been using this system for several times now, and it continues to grow always. I find them to be the reference. Pros It does have a nice and friendly user interface Almost any system capable to provide an Opt-In module does have MailChimp integration. There is a lot of literature and information on the web about their system. Good price plans Stand alone system. Cons It does not have any free plan without watermark. Most of the time you need a third party integration to make it work properly with WooCommerce Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/) MailChimp is possibly the most known platform, and it makes it easier to deal with when you need to integrate it with any other software or media ecosystem like Facebook, WordPress, or any other Social Media. Review Source VR Verified Reviewer Director Management Consulting Used the software for: 2+ years ### "Awesome for Email Marketing and Newsletters" January 11, 2020 5.0 Mailchimp is a great way to keep in touch with your audience. It is easy enough to use if you dont have a marketing professional at your disposal and at teh same time offers enough features to keep a marketing professional happy and occupied, should you have one. Pros I have friends who send out newsletters through their regular email. But you can only send it to a limited number of people to not land in spam, Mailchimp solves this problem for you. You write and design oner single email and it sends it out one at a time to all you recepients. At the same time, people have a link in the bottom of the email, can use it unsubscribe or change their email and you can design an email that looks both professional and compelling. Mailchimp gives you a lot of tools to track responses to emails (e.g. howe many reciepients even opened the message, clicked on a link in it etc) - now you have measurable ways to see how your newsletter is performing. Cons Mailchimp has nonthing not to like, really. It's well thought through. The ways in how you can slice and dice audiences (send emails to a subset of your receipient list based on specific criteria) and the ways how you can evaluate your email campaign are sheer endless. Pricing is reasonable, for smaller businesses doing email marketing or ministries sending out email newsletters this will mostly stay free (you only start paying when you get past a high volume of emails sent out per month - 10,000 or so). Mailchimp has a mobile app, but I rarely have used it. There could be an additional one to make it really easy and straigth forward for people to sign themselves up to your email newsletter on an ipad. Review Source Josphat L. IT Specialist Commercial Real Estate Used the software for: 2+ years ### "Magic Mailchimp" August 18, 2022 5.0 Best software for email marketing. Pros Extremely easy to use no coding involved Cons Having a membership-based site can be difficult Review Source PP Pruteanu P. Freelancer Computer Software Used the software for: 6-12 months ### "Happy and smart monkey" February 3, 2022 4.0 The nice part about the Mailchimp application is that it is simple and straightforward to use, and we can receive a list of up to 2000 free subscribers. The user interface is also simple to use and navigate. The number of Mailchimp email layouts is enormous. The email layouts in Mailchimp are stunning. A thorough report is visually appealing thanks to an easy-to-use drag-and-drop editor. The thing I don't like about Mailchimp is that it's a little pricey. If you have a lot of online subscribers, you'll have to spend more money to use it. Pros Measuring the success of sales and marketing campaigns. Provides a sufficient number of startup templates. Free Trial Version (Free/Freemium) The drag-and-drop functionality is straightforward and engaging. Color modification is possible. Has a sizable API library. Cons In newsletters, there is a lack of support for video media assets. "Connected funnels" are easier to use. Offer a free/essentials plan with many seats for training team members. Reposition the "go" buttons such that they point to the dashboard rather than the footer. While creating campaigns, add diagram "logic" to pages. Review Source Willian J. Diretor de Marketing Retail Used the software for: 2+ years ### "Eficaz e dinâmico para seu negócio" September 6, 2022 5.0 Acompanhou o crescimento da empresa sempre atendendo as espectativas e melhoramento continuo das ferramentas Pros Facilidade para integração e muitas possibilidades de customização e automatizações para campanhas Cons Ao custo acaba ficando mais alto no longo prazo Reason for choosing Mailchimp pelo alto nivel de compatibilidade das Integrações e setup rapido Switched from [Dotdigital](https://www.capterra.com/p/151213/dotmailer/) Mailchimp ofereceu uma interface mais objetiva e uma integração mais simplificada Review Source VR Verified Reviewer CTO Computer Software Used the software for: 2+ years ### "Best Marketing App" October 22, 2022 5.0 Excellent Pros Marketing lead, Contact database management, survey , reporting and analytics Cons Security feature and user interface feature Reason for choosing Mailchimp Reporting and Analytics feature Review Source Muthu K. Marketing Manager Information Technology and Services Used the software for: 1-2 years ### "Email marketing becomes a breeze with Mailchimp!" March 24, 2023 5.0 Overall, I highly recommend Mailchimp to anyone looking for a user-friendly email marketing platform and who wants to automate their entire marketing journey. Pros I found that Mailchimp makes email marketing effortless with its comprehensive set of tools, including the creative assistant feature. The step-by-step process is straightforward, and the platform guides you through the process with helpful emails, allowing you to choose what to learn first. The analytics feature is particularly impressive, providing valuable insights into the performance of each email and helping to identify what content resonates with the audience. Moreover, the tagging system proved to be a great organizational tool, once I got the hang of it. Cons In my experience using Mailchimp, I did encounter some limitations. For instance, it's difficult to identify which emails have syntax errors after importing, and there are some challenges when it comes to sending emails creatively. That's it. Review Source VR Verified Reviewer Manager, People & Possibilities Events Services Used the software for: 2+ years ### "Solid Software, Easy to Use " October 9, 2020 4.0 Mailchimp is a great tool for all kinds of teams. I use Mailchimp for marketing to external customers and potential customers, as well as for internal email communications. I like how easy it is to create emails that look good and make an impact. Pros Mailchimp is easy to use, for the most part. It's easy to set up campaigns, create segmented lists, and review analytics for each campaign you send. I also like that there is a free version for users who are not quite ready to pay for email marketing. However, when you do start paying and upgrade to a different plan you immediately notice the difference because there is a lot more functionality in their paid plans. Cons I am still having some difficulty creating automated campaigns based on segments. I wish they provided more video based documentation as well, so they can walk you through scenarios step-by-step. There are a lot of great external resources though, which have helped as I run into issues. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing Mailchimp Mailchimp was less expensive and easier to use. It was a better fit for the size of our company, which is less than 150 people. Review Source EC Emmanuel C. ceo Higher Education Used the software for: 2+ years ### "Simplicity, customization, and cost-effective pricing for small lists" December 19, 2023 4.0 En tout et pour tout un excellent produit, surtout si on a de petites listes. Son prix est alors abordable et on a quand même accès à des fonctions assez avancées. Pros Its simplicity, customization, and advantageous pricing for small lists Cons For a beginner, it might be somewhat complex due to the numerous options. Reason for choosing Mailchimp The price and simplicity made the difference Switched from [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) The price is more interesting if you have small lists Review Source RR Ryan R. Policy Specialist Government Relations Used the software for: 2+ years ### "Great Easy to Use Platform" March 25, 2022 4.0 Overall I would say that I have had a good experience with the platform. Pros Mailchimp is an easy to use platform and is great for sending out multiple emails without having to recreate the wheel every time you need to send something to a mail list. Cons Uploading graphics can be slightly annoying as well as hyperlinking videos. I have had an issue in the past where a video wouldn't hyperlink correctly. Not sure if that was a video platform issue or a Mail chimp issue. Review Source Yige S. Customer Acquisition Analyst Financial Services Used the software for: 2+ years ### "Mailchimp simplifies our email marketing operations." January 13, 2023 4.0 Huge part of my departments email marketing operations, lives within the Mailchimp platform. The ability to send the right marketing emails to customers, at the right time, is a top benefit of using Mailchimp. Pros Some of the most visually appealing email templates that I have encountered in my few years of experience creating email campaigns , have been on the Mailchimp platform. I love its pre-designed templates and I have sometimes simply preferred to just rely on the platform 's email themes, which obviously requires me to introduce a bit of my own customization. Cons Email list management is Mailchimp's most visible archilles heel . Because Mailchimp siloes its list , it is difficult to maintain multiple lists distinguished by segmentations. For me, I have come to see that the aforementioned limits how we target our audience during email campaigns. Review Source Fouad M. Coordonnateur de Formation Ouverte A Distance Higher Education Used the software for: 1-2 years ### "MailChimp : plus qu'une plate-forme de marketing par e-mail " November 26, 2023 5.0 Très bon outil pour la diffusion en masse et en lot de contenu géré et orienté Pros \* facilité d'utilisation, \* automatisation des campagnes d'e-mailing (en date, heure, fréquence, cible, etc) \* possibilité d'analyse et reporting des campagnes Cons \* le support technique (pour la version open source gratuite). Il faudra passer aux formules payantes pour un service et support rapide et présent, \* les personnalisations avancées sont limitées Reason for choosing Mailchimp Pour sa popularité et sa réputation. Aussi pour sa facilité d'utilisation et ses fonctionnalités avancées d'automatisation et de personnalisation. Ce logiciel nous a vraiment facilité la tache de communication avec notre communauté (étudiants, enseignants, intervenants et tuteurs) Review Source RN Rostand N. Createur Publishing Used the software for: Less than 6 months ### "L' information " July 4, 2023 5.0 Moi je dis c'était une chance parmi tant d'autres de de travailler dans ce logiciel merveilleux, vraiment de qualité supérieure ou tout le système fonctionne à merveille. Pros Pour moi je bien j'apprécie tout, côté gestion du système général. Cons Moi je pas vraiment trouver d'inconvénient, sauf un peu de lourdeur dans de renseignements , rotation et un peu de la vitesse quelle que lente , mais ce bon. Reason for choosing Mailchimp Parce-que ce un très bon logiciel que je metrise Et je'aime vraiment travailler avec. Review Source Dave V. Founder and Arts Chaplain Music Used the software for: 2+ years ### "Essential, Beautiful and FUN Tool for Building a Loyal Following" September 6, 2018 5.0 I use MailChimp to keep my music fanbase informed of shows and releases, as well as keeping them engaging with my blog and social content. It's great to see which messaging is working an which is falling flat, as well as how often my links are being clicked and by who. Really powerful reporting here, and yet simple to understand. I also use the MailChimp Subscribe iPad app as a mobile sign-up terminal at my live shows and it works like a dream. Pros I love how fun MailChimp has remained throughout years of growth and interface transformations. I've used Mailchimp for a long, long time and one day I received a plastic Chimp in the office. I was hooked. The 'attitude' of a tool goes a long way to how much we enjoy using it - and I tend to use the tools that bring me joy much more than those that feel like 'work'. MailChimp is peppered with little touches like this. For example - the high-five every time I hit send. Never gets old. Fun aside - the free tier is a godsend for small businesses, non-profits and artists like myself. I've used the paid tiers at work and the free tier at home and they've done an excellent job dividing up what features belong behind a paywall. MailChimp is a totally capable mailing list manager on the free tier. Cons Sometimes it can be challenging to wrap your head around the workflow of MailChimp. They are constantly tweaking the interface, which is good because it gets better with each iteration. But I'm not sure they have nailed it yet. Using merge fields can be clunky too. While MailChimp is easy to use, things like A/B testing and automation are likely beyond the reach of the novice user. Review Source Curt C. CEO Marketing and Advertising Used the software for: 2+ years ### "Robust Email Marketing that Stays Ahead of the Curve" February 23, 2021 5.0 As a startup marketing agency, we’ve used Mailchimp for many years. Unlike most other platforms, Mailchimp has evolved at a steady pace and stayed ahead of our needs each step of the way...not just maintaining the status quo like most other email marketing platforms in this tired space. Pros Their ability to evolve in useful ways — mobile app, education program, email to postcards, etc — is what we like most, for sure, and why we stay with and recommend Mailchimp to others. Cons The thing we like the least? Small issues like the inability to see Segment sizes in an overview/list view (instead of how it is currently, requiring one to click into each segment). Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Mailchimp Robustness of features, ease of use, and thanks to the ease of use, easiness of handing clients a tool they can understand and use easily if and when there’s an agency to client handoff. Review Source Kacie H. Marketing Manager Financial Services Used the software for: 2+ years ### "Limited customization but professional delivery" April 28, 2020 4.0 If looking for an affordable newsletter distribution platform that includes good analytics and the ability to imbed links and articles , consider MailChimp. I've used it for all of my newsletter campaigns for several years. it may not be right for large-scale consumer-based businesses, but for internal communications, B2B companies and informal newsletters it just can't be beat for the price. Pros If like me, you didn't want to start from zero, Mailchimp's industry-specific templates will help you set up newsletters. The import contacts feature allows you to see exactly who is opening your newsletters, at what time, using what device and so on. The interface itself is fun and they're branded well (the mail chimp gives you a fist bump when you schedule a campaign), making what could be a dull task into a more enjoyable one. The ability to send test emails to myself for review is much appreciated, as is the ability to create multiple campaigns based on one email template. Cons Customizing the look and feel of your newsletter is important to my readers. Mailchimp has some features that allow you to add columns, change font/copy size and add photos with imbedded hyperlink, but these features are clunky and limited. You can't resize photos to fit with surrounding text, you can't have one story go from one to two columns (you must instead create a whole new text block and separate your article out into multiple segments, and the system doesn't auto-resize photos to fit into the newsletter. Instead it promptts you to complete several steps so as to resize it within the photo editor, which has limited functionality. Review Source Diego C. Real estate agent Real Estate Used the software for: 6-12 months ### "Marketing with email" December 10, 2023 4.0 In its free version it helps to be able to run campaigns but its customization is a bit rigid. This changes in the paid versions, so using it is helpful. Pros The highlight of Mailchimp is its free version that allows you to manage up to 2000 subscribers. It not only allows you to create email marketing campaigns, but also to manage and analyze them. Cons One disadvantage is the sense of security, since it uses a public cloud infrastructure. Then there is the technical support that sometimes turns out to be slow and therefore unhelpful. Review Source Michael H. Web developer Information Technology and Services Used the software for: 2+ years ### "A great solution for volume marketing" October 19, 2021 5.0 Pros The price is a key point. For free, I have clients who can send regular email newsletters to an established customer base. I was impressed that I was able to import large email lists that had been collected by a previous email signup system. The ease of use is great too, and means that my clients can setup and design their newsletters. Cons There are a great deal of options, and it can be difficult to work out what is needed for a simple system. Review Source RJ Robert J. Design Team Lead Entertainment Used the software for: 1-2 years ### "Business Marketing Expanded" January 4, 2024 5.0 Mailchimp has been my go-to all-in-one marketing software for the last two years and will continue to be for years to come. Pros I love that Mailchimp has expanded its features at a perfect pace for me to keep up with the new software updates without forgetting what I have learned before each update. It has never really felt like it was too much for me to learn or been overwhelming. Cons I loved everything about MailChimp, and I still do to this very day! Keep up the great work team! Reason for choosing Mailchimp I hadn't ever tried any other marketing software. Review Source heather T. Owner E-Learning Used the software for: 2+ years ### "They have an amazing free plan, but it becomes less enticing with the paid plan" January 16, 2020 5.0 I use the automations mostly. Collect email addresses from multiple sites, and have them go into one list with multiple tags. Basic email marketing, with good templates, and easy to use. Pros There's a reason most people start with Mailchimp - they have a free plan for up to 2,000 subscribers. Very clever, because once you get to a higher level, if you're like me, you're going to stay with them because you're too lazy to learn a new platform. The fact is, when you have a list of over 10,000 people, you're probably better off going to an all-in-one like Kajabi, but the inertia sets in. Mailchimp is easy. They do automations. Segmentation. Tags and personalization. Integrate with Mailchimp and other providers. All good. But so do other people. I got started on MC though, and so it is with MC that I stick. Cons There are some issues with integrations into Shopify. I'm not thrilled with the cost. I don't really dislike anything, it's just that they're not particularly good for the cost, and other people offer the same thing, or more, for less. If you're just starting out, it's tempting to go with MC because they're free. But please keep it in the back of your mind that as soon as you get to their paid level, you'll switch. Review Source RC Rodney C. Member, Board of Directors Non-Profit Organization Management Used the software for: 2+ years ### "A very good overall email marketing management tool" December 16, 2021 4.0 Overall, I am very happy with Mailchimp. It is a very robust tool and is probably the best on the market for organisations who want to make sure of the free tier. Once you have to move to a paid tier of services, you probably want to make sure you explore all of the options out there - even if you end up coming back to Mailchimp. Pros The ease of use of the platform, the ability to customise templates, and the reporting are all very good. I also like that it has some APIs and sync up against other solutions. Cons Managing email addresses that bounces has a steep learning curve. In addition, it is a problem that free accounts have no ability to get any kind of real support outside of forums. With the free account tier, it is also a problem that they only allow one admin user which creates a single point of failure for organisations. I understand that some features have to be paid in order to motivate conversion to paid accounts, but these things are basic needs for any organisation of any issue regardless of their payment tier. Review Source MB Matthew B. Copywriter Marketing and Advertising Used the software for: 2+ years ### "An email marketing powerhouse " November 14, 2022 5.0 Mailchimp has been an excellent product for me that has allowed me to reach my goals. Pros Mailchimp is powerful and customizable. It allows me to manage my email marketing easily and efficiently. With great features and great support, it’s a no brainer. Cons I do wish the program was a little more user friendly. There have been times when I have had to Google how to do what I wanted to do and then have had to get into the code a bit to make it happen. Review Source Kimberly M. Founder Marketing and Advertising Used the software for: 2+ years ### "The Monkey that's not at the zoo in a cage. FREEDOM to GROW SALES!" January 7, 2020 5.0 Growing my clients's sales by great email builds. And the best part I think is the drip campaigns we can create with automation. Pros LOVE there is always suggestions inside the platform to grow your sales. But before that there's always interesting stories of how organizations and companies are using Mail Chimp. The best one was how a farmer changed his worldview about slaughtering cows and grew in another way. Real stories, real challenges, real growth. Besides that, I've grown my clients sales in ways I would never had thought of at the click of the mouse with how MailChimp guides you to use their platform. I've changed to them when a client said "we will only work with MailChimp" and that's when I switched as I became their AOR. Now, all my clients use this as that's what I say that I WILL only use. See how they did that? When something works well and you can learn it but you also have the platform to always educate and edutain, sales happen. Also there is good customer support on chat. Cons The chat support button is not always easy to find and pops ups arbitrarily. Otherwise you have to send an email, but if you do get the chat support button, the team is right there to find answers and help. Review Source Oliur R. Marketing Manager Computer Hardware Used the software for: 1-2 years ### "The All in One Email Marketing Software" August 30, 2021 5.0 My experience with MailChimp was amazing from the very beginning when I started using it for marketing. I used to send bulk emails to a mass amount of people every day and also with a nice-looking template which converts for sure. Always on point no extra hassle of importing contacts or sending out emails. keeping track of them is very important as I have to change the strategy if the campaign gets less hit and Mailchimp has my back covered with its amazing features. Pros Mailchimp has some of the best email marketing features which really helps me to get more hits on my email marketing campaigns. It's a lot easier than its other competitors on the market. Mailchimp lets us send a huge number of emails with custom templates and then keep track of them nicely. I love to use it to market my services to customers. Cons Mailchimp doesn't really have any dark side or so-called bug. It's a nice-looking email automation software that gets my work done with no extra hassle. But for sure I would like to have more this kind of amazing life-saving feature to get my work done easily and fast. Love it. 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