# Page 44 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 44 - Is Mailchimp the right Email Marketing solution for you? Explore 17565 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/110228/MailChimp/reviews --- Mailchimp 4.5 (17565) [View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 44 - Reviews of Mailchimp ## Showing most helpful reviews Showing 1076-1100 of 17565 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Pedro A. Co Founder Hospitality Used the software for: 1-2 years ### "Easy to use for email Marketing" May 23, 2022 5.0 Mailchimp as been around for years and during its time, our company has always found it very reliable and easy to use. We have been able to quickly build custom integrations with our software through Mailchimps API which is great! Pros We have worked with Mailchimp for quite some time and we always recommend for companies in the field of Hospitality. Great that it gives you data on emails, who opened it, when they opened it, and where they are located. You can make email templates and replicate campaigns to send to another group of people. It is a great way to stay connected with current and potential clients. Cons The more features Mailchimp adds, the harder it is for people to use, unless you have more knowledge to write automation sequences. It does not have many options in regards to designs on the platform, so we end up using Canva as an additional tool. Reason for choosing Mailchimp No Review Source Jack H. Comms, press & digital Non-Profit Organization Management Used the software for: 2+ years ### "Mailchimp is an intuitive option for email comms" September 10, 2023 4.0 Overall, Mailchimp is the whole package when it comes to an off the shelf email comms platform that allows for plenty of customisation, templates and scope for design. Pros Mailchimp is so easy to use, you can have a campaign ready to go within half an hour. There’s a great feel and intuitiveness about the system.Delay send is great for campaigns you are preparing for a later date and list management is ideal for meeting your GDPR needs. Cons List segregation could be a bit easier, and the price brackets do bite as your list grows - but a growing list is a sign of success! Review Source SA Shan A. Sales and Marketing Manager Pharmaceuticals Used the software for: 1-2 years ### "Mailchimp is all in one marketing platform which have been a key to our success" May 27, 2022 5.0 The product has helped us in many ways being our CRM, it has helped us create different landing pages, send emails to mass audiences, create workflows for marketing automation, and collect data through surveys from our audiences. It has surely made many conversions for us. Pros The UX/UI cannot be better than what Mailchimp offers. The platform is best for sending emails in bulk, the marketing automation can not be simplified as the platform offers. Creating landing pages and workflows is very easy and effective. The lead management is one of the best too. I love the import/export options within the platform. Cons The optimization of email campaigns by AB testing is very basic, it could improve. The email templates are limited which is not the best. Review Source VR Verified Reviewer Jefe de comunicaciones y marketing Wholesale Used the software for: 1-2 years ### "Mailchimp o de como a veces ser el primero no es saber llegar. " September 30, 2022 4.0 La experiencia general es buena, pero pienso que deberían implementar alguans actualizaciones para hacer el producto un poco mas amigable. Pros En principio todos conocen Mailchimp. Es una de las mejores herramientas de manejo de contactos, correos masivos y captacion de leads. Adicional a eso tiene integracion con Wordpress y tiendas en línea y la versión paga es bastante buena para organizar de manera factible todos los aspectos de marketing de una empresa pequeña - mediana. Cons Quizá lo que menos me ha gustado es que algunas veces no es tan amigable. Para algunas opciones hay que buscar mucho o simplemente no están. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) Maneja en principio mucho mejor grandes cantidades de contactos. Review Source Ceyhun M. Credit Specialist Banking Used the software for: 1-2 years ### "Easy to use platform for email marketing" May 24, 2019 5.0 We also use MailChimp to measure customer satisfaction level after sales. It helps us to determine our insufficiencies and provide better customer support. Pros MailChimp is an efficient platform for email marketing. It has a lot of automated tools in order to save time and energy while creating email campaigns. There are lots of brands and companies that are trying to steal our customers with regular campaigns and discounts. In order to be connected with our customers and learn their opinions, mailchimp is an efficient solution. It helps us to create smart emails with customizable templates that grab customers attention. My most liked feature in MailChimp is the analytics feature which provides us a lot of information about our marketing campaigns. Thanks to this feature we can easily measure how many people interacted with our emails and which of them ended with a successful purchase. Cons My only concern is about template customization. Although MailChimp provides a customization feature, it takes a lot of time in order to get what you want. Texts, Headlines, Images, Fonts are the key points in emails, because customers can easily get bored and send your emails to spam box. But after creating desired design MailChimp handles the rest jobs for you. You just sit and wait for the results. Review Source Bella M. Account Executive Financial Services Used the software for: 1-2 years ### "Great Marketing Tool For Beginning Businesses" October 10, 2018 5.0 MailChimp has allowed me to not only maintain but grow my audience with emails that strengthened my relations with clients and subscribers. Pros MailChimp is a email marketing tool that's very user-friendly and affordable with their free accounts or flexible with "Pay As You Go" if their monthly subscriptions don't suit your needs. You can easily create professional emails with pre-made templates or add a personal touch with their design tab and drag-and-drop editor. Once you're done, your campaign can be sent out to subscribers immediately or it can be queued to be sent out at a later date. MailChimp provides many integrations through popular services like Facebook, Google Analytics, or ZenDesk. Some of my favorite features include TimeWarp so my emails can be sent out to subscribers based on their time zones, their reporting tools so I can track how many subscribers opened my emails and/or clicked my links, and email automation so emails can be sent out based on certain triggers. MailChimp's simplicity and affordability along with many beneficial features is why I currently use it for my blog and used it previously at one of my jobs. Cons Customer support is very limited as you can't reach them by phone and if you want quick service via live chat, you have to be a paid subscriber. Review Source Mauricio C. web developer Marketing and Advertising Used the software for: 1-2 years ### "Mailchimp is a great support for growing companies" February 7, 2020 5.0 The original goal to start working with Mailchimp was the expansion of our client portfolio. Mailchimp allowed us to attract potential customers to make them part of our list and thereby maintain sustained growth. It is a springboard with which we have been able to do great things with our nine clients and others who are still about to work with us. Mailchimp is a great support for growing companies looking to improve their marketing campaign. Working with Mailchimp is working in an automated and secure way to send messages and campaigns to clients or corporate mail. It is a professional service that seeks to form a clientele faithful to the interests of the company and which also needs to be followed up so that they follow the path indicated in commercial terms. Its use has guaranteed us a good service and a better relationship with the clients. Mailchimp meets the expectations of companies. Pros This marketing is an exciting activity and since it was digitized, it is more. Now it is not just the marketing strategies but the new resources that it is convenient to use to maximize a mail campaign. Among those tools you can count on Mailchimp. I have found good use of it to elaborate my campaigns with which I have been able to reach more clients due to their ability to work, with complex proposals or medium and large client management companies. Cons Their prices affect campaign performance. The plans have limitations in terms of the number of shipments that make the eventual progress uncomfortable. You can attract more customers, but then an account awaits you that is not easy to pay. It is a pricing policy that does not fit in the best way to the capacity of companies. It gives you space to grow and then slow down with its high prices. They should have more attention when creating this account. Review Source CBK Charles Boampong K. Software Engineer Computer Software Used the software for: 1-2 years ### "Amazing email marketing and automation tool" November 26, 2023 4.0 The customizable signup forms and lead capture tools make it easy to grow your subscriber base. Pros I like its intuitive and user-friendly interface, making it accessible for our team with varying levels of technical expertise. Cons Mastering some of the advanced features may require a learning curve. Review Source MPD Maria Pia D. Web designer Consumer Goods Used the software for: 2+ years ### "Un software insostituibile " March 23, 2023 5.0 L’esperienza complessiva com’è il cinque è assolutamente positiva ed è il software che utilizzo principalmente per le mie campagne di e-mail Pros Mailchimp è per me usa programma fondamentale per gestire l’invio di e-mail. La cosa principale che apprezzo di questo software è che mi permette di creare delle liste di utenti specifiche e mi permette di inviare i messaggi a quel target specifico creando messaggi diversificati e che aumentano il potere e l’efficacia della campagna Cons Nella versione free e software permette un invio limitato di e-mail, in più mi è capitato che alle volte le e-mail su Gmail venissero classificate come promozionali e quindi il messaggio veniva falsato o non letto Review Source FN Faisal N. client relationship lead Education Management Used the software for: 2+ years ### "Mailchip review." October 5, 2022 4.0 it was a good experience and generated a lot of sales. Pros it is user-friendly and cost-effective as part of my experience. Cons Auto reports to the email, more templates to use. Reason for choosing Mailchimp it was good, it did generate us lot of sales. Review Source TB Tim B. Creative Director & Designer Online Media Used the software for: 2+ years ### "Mailchimp is the 'go to' platform" April 13, 2020 5.0 Overall, my experience with Mailchimp is great. Even though they change things periodically, they do have very extensive documentation that will 9 out of 10 times answer your questions by doing a small amount of research. There's lots of help guides out there as well and because Mailchimp's userbase is so large, it's not hard getting the info needed either directly from Mailchimp or supporting communities. Pros I've used Mailchimp for years and have found it's very easily integrated into most website platforms. Not only is it just a newsletter platform, it serves many different functions. It's effective at building mailing lists generated from your website's opt-in forms, gives plenty of options to customize your newsletter templates for both standard emails, ecommerce based emails, and dynamic emails. They have an array of tools that allows you to heavily customize anything you need. Cons The things I like least about Mailchimp are how frequently they change the backend usability. Over the past year I've noticed some menu areas have changed or been renamed and it causes confusion for not only myself but my clients as well. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing Mailchimp I chose Mailchimp over alternative platforms because I had some clients who used to use those other platforms and they didn't hold up to the power Mailchimp provided even in their beginning phases. I've been with Mailchimp for quite a long time and know the ins and outs to almost every aspect of their platform. Because of this, I usually will educate my clients why going with Mailchimp is a better solution and have switched many over to utilize all that Mailchimp offers and so far, it's been working beyond expectations. Review Source VR Verified Reviewer BIS Lead Marketing and Advertising Used the software for: 2+ years ### "MailChimp for Newsletters" April 16, 2020 5.0 Our non-profit has found it easy to reach out to our audience using MailChimp and that our communication looks great. It also allows us to organize our monthly newsletters and better track results. Pros Mailchimp is easy to use and has a lot of great features. We use this to send a monthly newsletter as well as periodic emails regarding events and activities for a non-profit that I help manage. I know some teams in our organization also use it for office communications. Mailchimp is relatively easy to use and the guidance and tutorial information that they have available makes it easier. The tracking and metric tools are really helpful too. They allow you to see how many people opened the email, how many forwarded it, which articles were clicked. The tool makes it easy to manage your distribution list as well. Cons If you aren't an expert in using these type of tools, it takes a bit to get the hang of it when you try to change a layout or delete/add content to a template after you've already started it. Also I find that you need to clear formatting before copying it into the Mailchimp template so I recommend if you are copying text that was written elsewhere to copy it into Word or similar and make sure you paste it as text only without any formatting. It will be easier t to work with when you copy it clean into MAILCHIMP. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Mailchimp We initially chose Mailchimp because it was recommended to us by the company that handles our website and we also liked that it was free for our needs. They do have a paid level which I know is used by some of my colleagues and that seems to be reasonably priced. Review Source AB Aliaksandr B. Marketing Expert Marketing and Advertising Used the software for: 1-2 years ### "It is a good service, but for users with experience in Email marketing" January 14, 2021 5.0 Well, Mailchimp is great for customers who cooperating with business a lot of time. Also service is great for a beautiful newsletters. But the cons looks depressive. And I realise that I will use Mailchimp, but not for a long time, because other services are got better solutions and more loyal rules in the part of emailing. Overall score is 7/10. But because of design and UI total score is 9/10 Pros Absolutely great design and graphics of Web and app versions Great support Good delivery to recipients Cons Well, the most uncomfortable this is that the HTML editor available only in paid plans. It is not good, guys, really. Also it will be good if in Mailchimp will be the Email validation service in paid plans. Because I was banned for that thing, and the saddest part is that my customers are got their emails and Mailchimp customers service says that I shoul do a double opt-in procedure, even I've got the legal rights to mailing my customers (btw my audience is more than 10K of emails) And one more thing: I hope that doon will be available a World Map with the real-time open/click actions Alternatives considered [Woodpecker.co](https://www.capterra.com/p/150484/Woodpecker/)[Brevo](https://www.capterra.com/p/132996/brevo/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/) Reason for choosing Mailchimp Because of UI and paat experience Switched from [SendPulse](https://www.capterra.com/p/146369/SendPulse/) Because I don't want to use both services at the time Review Source Jessica Kay M. Marketing Consultant Marketing and Advertising Used the software for: 2+ years ### "Mailchimp: An Affordable and User-Friendly Email Marketing Tool" June 13, 2023 5.0 Pros Mailchimp is extremely easy to use. The interface is simple and intuitive, and you don't need to be technically savvy to get up and running with email campaigns. I have easily trained non-technical colleagues and elderly clients on how to use Mailchimp to send newsletters.It's easy to add contacts on the go using the Mailchimp mobile app. Whether I get a new email sign-up at an event , I can do it directly in the Mailchimp app (and again, I have easily trained non-tech people do to this). Cons The biggest downside is that the free plan is very limited now compared to when I first started. The free option is really only good for very small lists and basic emails. To do anything more sophisticated with segmentation, automations or larger lists, you need to pay for one of the monthly subscription plans. Review Source BG Benjamin G. e-commerce website manager Apparel & Fashion Used the software for: 2+ years ### "But where does the future of MailChimp go?" March 29, 2023 5.0 Mailchimp is an all-in-one marketing platform that helps you manage and chat with customers, clients, and other prospects. Our marketing approach focuses on healthy contact management practices, carefully crafted campaigns and robust data analytics. Pros It allows me to easily organize my emails and create successful campaigns. Mailchimp is an email marketing platform that offers a variety of features, including easy-to-use templates, automation features, in-depth analytics, and integrations with multiple platforms. Cons The downside of Mailchimp is that it can't tag contacts based on their actions in emails. For example, if someone opens an email you sent through Mailchimp, they cannot be marked as "opened" or "unsubscribed". Mailchimp tracks clicks and opens, but these are only reported at the activity level. Review Source JZ Jacopo Z. Web Editor Retail Used the software for: 1-2 years ### "Sistema di gestione newsletter ed email marketing affidabile e performante" March 23, 2023 4.0 Usiamo in azienda MailChimp da circa 2 anni per la newsletter settimanale e finora non abbiamo avuto particolari problemi, la gestione della piattaforma è piuttosto semplice e performante. Abbiamo notato inizialmente che una discreta parte degli invii veniva contrassegnata come spam in ricezione, ma con il tempo la percentuale è decisamente scesa. I template email inclusi sono poco personalizzabili ma è possibile importare i propri layout. Pros Semplicità di configurazione e apertura dell'account, strumenti di analisi completi, gestione liste contatti, interfaccia utente intuitiva, integrazione delle API, importazione di template email. Cons I template email sono limitati in termini di personalizzazione, alcune funzioni sono difficili da trovare nel menu (ad esempio il pannello di gestione delle API) ed è successo che i messaggi venissero contrassegnati facilmente come spam. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Mailchimp Maggiore notorietà della piattaforma e già conosciuto in azienda da altri collaboratori. Switched from [MailUp](https://www.capterra.com/p/127970/MailUp/) I costi erano eccessivi per le nostre necessità di utilizzo. Review Source CE Christine E. Marketing & Development Manager Non-Profit Organization Management Used the software for: 2+ years ### "Keeping in touch with MailChimp" May 5, 2021 4.0 We use MailChimp for our monthly newsletter (moved to MailChimp from a yearly printed letter) and occasional updates to our full support base. It has allowed us to get information out in a brand-conscious, nicely formatted fashion. We only use it for mass emails, it does not solve acknowledgement processing other one-constituent email transactions. Pros Simple yet fairly powerful editing tools for email building (drag and drop blocks) but still have the ability to tweak some HTML if needed (Some occasional glitches when adding images to text blocks.) Mostly consistent look across email clients (gmail can cause issues). Decent analytical information on opens, click rate, and other activity. AB testing support (although we have not used it.) Integration with CRM system (currently using NEON), although unsubscribes and bounces are not returned to CRM. Freemium plan was well worth it! We've been paid customers for several years now and find the price a little high as we gain users (small nonprofit), but still within budget. Ability to schedule emails helps (for those of us who work late at night but don't want to send a blast at midnight!) Cons Need more free templates or better ability to make changes to templates. Some limitations on layout design options. Emails go to "Promotions" folder, particularly for gmail users (although hard to avoid), so cannot guarantee receipt. Recent changes to interface have taken lots of time to get used to and do not seem to be an improvement. Reason for choosing Mailchimp We didn't really investigate Constant Contact or other competitors, as we were already familiar with MailChimp from other organizations. We did originally send email blast from our CRM (NEON) but the editing capabilities were no-where near on par with MailChimp. We were willing to maintain two systems to have more control over the layout and content of the emails. Review Source Chhaya S. CEO and Founder Food Production Used the software for: 1-2 years ### "Automate your Email Marketing Campaign with MailChimp" August 3, 2021 4.0 We are using MailChimp from past two years. It has helped us to engage our audience by sending regular newsletter and offers through emails. We use MailChimp for creating email templates, landing pages and sign up form. We had automate our email marketing campaigns using their pre built automation and workflows. We are running social media ads to target our audience. Pros MailChimp has excellent user interface. A newbie can easily learn and use this tool efficiently. Prebuilt email templates and workflows are stored in Library. Contact management is another powerful feature. Easy to segment list. We can integrate social media account for running social media campaigns. Cons We can only send email using this tool. Other channel like web notification, push notification, SMS, WhatsApp are missing. Review Source Alirio Rubén R. Gerente de Marca - Integrigo Used the software for: 6-12 months ### "I use it as one of my inbound marketing tools" July 17, 2018 5.0 Pros MailChimp is an excellent tool to put into action the email marketing strategies that we propose in every marketing or sales department. It has a very efficient contact list management. Totally manageable data. It has a very interesting feature: When sending an email, it analyzes why an account does not receive the sent message and if it determines that the account does not exist or was deleted, it automatically deletes it from the list. Export and import contact very easily. It also allows joining one or more lists. Each mail is called Campaigns. These campaigns are totally configurable through a very intuitive and easy-to-use graphical interface. In addition, you can copy a previous campaign and send it again with the changes you want, in case you decide. A few weeks ago they included the option of resending campaigns to accounts that did not open the mail. Function that allows our reading statistics. The free version is a very good initial step to know the tool. It has no restrictions, only the number of subscribers you have in your contact lists. Cons It is a very complete tool. The only thing that I would ask you to improve is the use of other languages, both in the tool and in your user manuals and the possibility of issuing more configurable reports. Even that reports can be automatically sent to an email account. That would offer a better user experience. Review Source AM Alexei M. Movavi Vlog Fine Art Used the software for: Less than 6 months ### "Mailchimp: The Ultimate Digital Marketing Platform for Businesses of All Sizes" March 29, 2023 5.0 I have been using Mailchimp for several years now, and I can confidently say that it is one of the best email marketing platforms available. The user interface is intuitive and easy to use, making it simple to create and send beautiful emails to my subscribers.One of the things I love about Mailchimp is the segmentation and targeting features. They allow me to create targeted campaigns based on specific subscriber interests and behaviors, resulting in higher open and click-through rates.The automation workflows are another fantastic feature of Mailchimp. They allow me to set up automated email sequences based on triggers such as sign-ups, purchases, or specific user behavior, which saves me a lot of time and effort.Overall, I highly recommend Mailchimp to anyone looking for a reliable and user-friendly email marketing platform. Their range of features and plans make it suitable for businesses of all sizes, and their customer support is top-notch. I'm confident that Mailchimp will continue to be my go-to platform for all of my email marketing needs. Pros Mailchimp's User-Friendly Interface Makes Email Marketing a Breeze. Cons Mailchimp's Pricing Can Get Expensive for Growing Businesses.While Mailchimp offers a free plan for businesses with up to 2,000 contacts, their pricing can become expensive as your business grows and your contact list expands. Once you exceed the free plan's limits, you will need to pay for a monthly subscription, and the costs can add up quickly.Additionally, some features are only available on the more expensive plans, which may not be practical for small businesses with limited budgets. For example, the automation workflows, which are a powerful tool for email marketing, are only available on the Standard and Premium plans, which can cost hundreds of dollars per month.While Mailchimp is an excellent digital marketing platform, its pricing structure can be a drawback for growing businesses on a tight budget. Review Source AB Andrea B. Operations Manager Non-Profit Organization Management Used the software for: 2+ years ### "Good fit, but not perfect" July 22, 2022 4.0 Pros They have free account options that give you access to sending out emails which is great! We send out multiple newsletters to our teachers in our program and this helps us to provide official and professional communication easily. Cons When you copy and paste from excel or sheets into the campaign editor it inserts these lines all around the email that you then have to go into the code to find and delete the source issue. I also wish there was an undo button when editing! The audience database is clunky and very difficult to manage. The way it is organized is not intuitive for the manner in which we use the service. Review Source Kilmer M. Senior Director of Advertising | eCommerce Financial Services Used the software for: 1-2 years ### "Creation and analysis of email marketing campaigns." February 11, 2023 4.0 It aids our efforts in reaching our customers for various campaigns and generating a large number of interactions.We can divide up our email lists into subsets based on what we hope to accomplish.For the design of templates, it is an indispensable tool due to the ease with which new ones can be made from scratch and existing ones supplemented.Allows you to divide emails into subgroups based on desired outcomes. Pros I find it useful because it provides me with hard numbers regarding the success of each campaign I run.Using this tool, we are able to monitor the efficacy of our various marketing initiatives.My favorite feature is being able to tailor the domain and IP quality analysis to our specific needs. Cons As of right now, I can think of no drawbacks to this. Review Source LV Lena V. Owner Veterinary Used the software for: 2+ years ### "MailChimp is the best for email marketing" November 15, 2022 5.0 Mailchimp is extremely easy and effective for small business owners. I am able to create customized, professional email campaigns and easily send those to my customers. I can then track those campaigns and see what the customers think of each part of the campaign and which links that they click on. The analytics are perfect for being able to see what is working best when communicating with our customers. MailChimp makes it super easy to be able to get customers to sign up for newsletters, and to be able to view and edit any email addresses and customer information that we may need. Also, you can’t beat the price. Pros I like that there are prebuilt templates, and they are extremely easy to edit and customized to your needs. I also like how easy it is to be able to send. The newsletter is an emails to our customers and try to the performance. Cons There is really not any complaints that I have about the software. Review Source mK marina K. manager Graphic Design Used the software for: 1-2 years ### "Mailchimp" April 6, 2023 5.0 Mailchimp has been a reliable and efficient email marketing tool for my business Pros I like that Mailchimp is user-friendly, offers many integrations and has a variety of email templates to choose from. Cons A very easy program that allows everyone to use it Review Source GV German V. Affiliate Marketer E-Learning Used the software for: 2+ years ### "Una herramienta sencilla para Email Marketing" December 17, 2023 4.0 Mailchimp ha sido una gran herramienta de email marketing, en especial por su facilidad de uso, me a permitido automatizar todo el proceso de campañas y llevarlo de forma organizada. Ademas de contar con variedad de plantillas que realmente valen la pena y me han facilitado el trabajo. Pros Lo que mas me ha gustado de mailchimp ademas de la automatiacion y la posibiidad de itegrarlo con facebook directamente para realiar campañas publicitarias ya que me ayuda apoder llegar a un publico mas amplio. Cons La desventaja que veo en mailchimp es la relacion calidad precio, pues para usar funciones mas avanzadas puede llegar a ser algo costoso en comparacion a otras herramientas del mercado. Review Source Similar Products Featured