# Page 46 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 46 - Is Mailchimp the right Email Marketing solution for you? Explore 17565 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/110228/MailChimp/reviews

---

Mailchimp

4.5 (17565)

[View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 26th, 2026

# Page 46 - Reviews of Mailchimp

## Showing most helpful reviews

Showing 1126-1150 of 17565 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Project Engineer  
Construction  
Used the software for: 2+ years

### "Mail Chimp is Perfect for Mass Emailing and Statistics "

September 15, 2018

5.0

Pros

I have used Mail Chimp on and off for a few years now. I used to run a technology website that had a pretty large subscriber base with emails. I can’t even imagine my life without Mail Chimp, sending the weekly emails to the subscribers. It is so incredibly easy to use and has many features with it. First you import your email list into the system and they keep track of all of your subscribers. You can organize and customize the email from within their browser client. I believe Mail Chimp handles you as a trusted email and so it goes through everyone’s spam filters. The best part is after you send the email and watching the statistics. You can see who has opened your email, how many times, and if they clicks on the links within it. There is all kinds of other statistics you can see from it as well. It is incredibly helpful to see if your emails are having the effect that you want. I can’t imagine trying to figure out how to do all of this on my own and makes it so nice it is handled all for you. If you do any kind of mass emailing or even moderate emailing then you don’t know what you are missing if you don’t try Mail Chimp.

Cons

It is hard to say much wrong with this email software but the only drawback I can think of is I never did find a way to hide the Mail Chimp logo when I used it. I am sure there is a way to hide it within your email but I never did find an easy way to disable this.

Review Source

Lakshmi R.  
Marketing consultant  
Marketing and Advertising  
Used the software for: 1-2 years

### "MailChimp for email marketing"

August 11, 2021

5.0

I love the fact that I can insert email signature amongst various other things. Still the free plan can include some personalisation features and rectified merge tags.

Pros

Amongst many players MailChimp have always stood out with its features and robust analytics and many other characteristics. I like that I am able to stay connected with my clients and customers while also managing the list efficiently

Cons

I don't like the merge tags functionality. Almost always it ends up not working and it looks awkward and embarrasses in front of your customers.

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)[Sendible](https://www.capterra.com/p/130894/Sendible/)

Reason for choosing Mailchimp

Provided me more number of mails and CRM capacity as compared to other players.

Review Source

KP

Kevin P.  
Owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Excellent program for the price and usability "

September 8, 2022

5.0

The greatest thing about this software is its ease to use it. While I am pretty savvy, it's still nice to have cookie-cutter options to use when you don't feel like being creative.

Pros

I like how it seamlessly integrates with my patient software and website.

Cons

Overall there is nothing I can think of that I don't like about this software.

Alternatives considered

[GetResponse](https://www.capterra.com/p/153948/GetResponse/)

Reason for choosing Mailchimp

It was easier to integrate into my website.

Switched from

[GetResponse](https://www.capterra.com/p/153948/GetResponse/)

I could integrate this program into my website.

Review Source

Noe Adonai S.  
Productor de música  
Design  
Used the software for: Less than 6 months

### "Tips and Tricks"

October 6, 2018

5.0

MailChimp is a great platform, personally I use this platform for giving free content to my subscribers. It works great, but there's a long way this platform need to walk to become the leaders of the email marketing sector. I trust in Mailchimp.

Pros

• Free trial, This allows people to know the platform. The majority of your competence out there request a payment even before knowing if we want to buy the product. • Easy to edit templates. It is cool to create our emails without knowing code. • The new design is cool, hehe, but tbh is strange to be a email marketing platform. I think you were talking about the purple cow.

Cons

Ok, let's talk about what you can improve... This are few things because your company is great. • You can try to create templates with round edges; our brain is programmed to fear right angles objects, because in the past the only things that had cutting edge were stones, or harmful objects. Today our brain feel more comfortable with round objects, you can implement this to the templates, the buttons, and maybe the clicks can increase much more. • Sometimes there are offers that I release for a limited time, so it would be nice if you implement a countdown clock and a section called tools: Let's talk about a section called tools: There are a lot of psychological tricks you need to know to make email marketing like: social proof, shortage, reward and punishment, etc... Well, maybe you want to know more about this tricks, because it really makes clients buy more. Another example: Social Proof are a really good way to sell more, who wants to visit an empty restaurant? Well, you can create a tool that works with online stores (shopify, etc), and this tool needs to say how much a product is sold. This little change can increase at least 5% of conversions, and mailchimp will be a great and valuable company. Don't be afraid of trying new tools, remember that success is trying an idea, and improving the idea to be valuable to the people. • I want to use mailchimp to contacting my clients personally, because gmail design is tbh ugly. I don't have more space to write :)

Review Source

Matthieu F.  
Owner  
Retail  
Used the software for: 1-2 years

### "Very disappointing service and company"

August 6, 2021

1.0

Pretty terrible experience all around. Probably the most unfriendly email marketing service I have ever used.

Pros

I would say that Mailchimp did integrate well with Magento for the most part.

Cons

\-Expensive. Watch for customer overages that they charge you for. We had this happen quite a bit where their M2 extension just started sending all customers and caused overages. -Extremely poor customer service -Lacking of features -They like to change their policies and honestly just not friendly to small businesses.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing Mailchimp

I think at the time there was a better integration for magento with mailchimp. That is not the case now.

Switched from

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

Better features, much better company and customer service.

Review Source

Shirin E.  
Co-founder & Cloud Systems Engineer  
  
Used the software for: 2+ years

### "Extremely versatile software that integrates with almost every CRM and marketing tool on the market"

May 15, 2018

5.0

We are able to have multiple landing pages on our website that have sign up forms that automatically integrate into Mailchimp. Once someone signs up, I am quite assured that our drip campaign will methodically start to send content to the person who signed up and it can change course based on the clients behavior. We also were able to setup and do some deep integrations without exceeding the free plan for quite some time while we evaluated.

Pros

This software can very quickly allow you to setup an outbound marketing program that can send multiple emails based on different events that occur on our website. If you start off on the free platform you are still given access to an amazing level of control over sending emails to list of clients that sign up for various newsletters. I have to also mention that almost every CRM, scheduling app, and web hosting site seems to natively integrate with Mailchimp via API making it very easy to get up and running.

Cons

Getting the advanced features to work takes a some work and the full capabilities aren't easily seen right away. Sometimes I find that I am advancing too slowly through the screens to setup a campaign.

Review Source

VR

Verified Reviewer  
HOT¿BED Gallery Intern  
Design  
Used the software for: 1-2 years

### "Easiest E-Newsletter Software for the Frugal Marketer"

October 30, 2019

5.0

It's a very good software to get into if you're getting into marketing and advertising. For me, it's been an almost seamless experience. The UI is simple enough that navigating around it is easy. I haven't had a really bad experience with it yet.

Pros

How easy it is to use. Importing the contacts into a special list for a population was tricky at first, but that's because this is the first email marketing software I ever used for a small business. Editing contacts got easier since. Designing my emails is also pretty easy and fun to control; as a designer myself, navigating through the header, body, and other options give me a better idea of how to design things properly. The preview text updates as I type and edit the text. I can upload photos with ease. I can schedule an email to be sent at a certain time so I don't have to worry about logging in at a certain time of the day to manually send the email.

Cons

How many options got cut since they changed the perks for free subscribers. Now that I have only two or three template options to choose from, it's difficult to showcase the gallery I work for in a creative light. I used to be able to have flexibility with the columns and rows which allowed me to make nice photo galleries and a more pleasing email to read. Now, not only am I limited in my layout options, it's causing my emails to be read as spam. The unassuming and basic layouts, for the last few months, have triggered Google to open a dialog box that asks me if it's spam. If this is showing up on my window, I can imagine other people are seeing it too and it reflects negatively on the gallery.

Review Source

VR

Verified Reviewer  
Summer Intern  
Computer Software  
Used the software for: 6-12 months

### "A Great Tool for Email Campaigning, Newsletters, and Surveys"

April 15, 2019

4.0

Pros

Mailchimp is an easy and intuitive way to create newsletters, email campaigns, and survey subscribers. We use Mailchimp to handle a newsletter for a student organization at a school, and it perfectly suits our needs for creating quick, attractive, and responsive emails for our member-base. Mailchimp has many templates for emails, creating an overall product that is much more appealing than plain-text email. Embedding media such as photos and YouTube videos is also easy to do. The final products make efficient use of data, never exceeding email size limits and improving the overall performance of the emails. For small operations, Mailchimp is affordable. They offer a free subscription for growing companies to start off using the service or for limit operations to remain on. Overall, there's not really another solution like Mailchimp on the market for managing newsletters and creating well-formatted emails, especially not for the price that the Mailchimp team offers their product for.

Cons

One change in recent memory is the defaulting of email opt-in to single opt-in, requiring no confirmation for emails to begin being sent to an address. This can be annoying for users as spam sign-ups might pile up. While the free version of Mailchimp covers our usage, the pricing can ramp up depending on the growth of your subscriber base or frequency of emails. This can quickly lock you into using their service, which is clever but inconvenient. This is not a problem that my organization face though, as it is unlikely we will grow to that size. Automated functions, such as for reoccurring imports from a spreadsheet, are not present and require roundabout third party solutions in order to implement.

Review Source

VR

Verified Reviewer  
Account Executive  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Mailchimp helps Generate Leads!"

November 27, 2023

4.0

Our overall experience with mailchimp was great! They helped us stay organized, understand our efforts better, and generate more leads!

Pros

We really liked being able to see the advanced analytics when veiling how our campaigns performed. This allowed us to better strategize and dissect our current efforts.

Cons

Everything was really positive through mailchimp.

Review Source

VR

Verified Reviewer  
Director of Marketing  
Marketing and Advertising  
Used the software for: 2+ years

### "This is the best Email Tool for the Money"

September 6, 2022

5.0

I'm a big fan of this product and recommend it to colleagues and clients regularly.

Pros

The design is VERY intuitive. It's super easy to set up automated emails, build lists, send mass emails, etc. I've used other email platforms and this one is far superior to the others - for the same price, more or less. This is the email platform that I would recommend to virtually EVERY small to mid-size business.

Cons

I've had some issues with the platform being a little touchy and/or finicky at times, but haven't experienced any of those issues for a long time now, so I imagine they're making constant updates.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing Mailchimp

It's more intuitive. It's a better design.

Review Source

Taylor D.  
Copywriter & Digital Strategist  
Marketing and Advertising  
Used the software for: 2+ years

### "MailChimp makes everyday emails easier"

August 2, 2018

5.0

Overall, my MailChimp experience has been excellent. So much so, that not only does my company use MailChimp, but we recommend it to every client who asks about an email platform. It's so easy to use, and has so many additional features, like landing pages and CTA buttons, that it's a no brainer. We've definitely increased lead generation and customer conversions by using MailChimp. Plus, the time required to create a stunning email is half that of other email providers I've used.

Pros

MailChimp is my preferred email publishing platform. My favorite part is how easy to use the software is. It's a drag-and-drop system to quickly and efficiently creating emails. The list building feature makes selecting the right contacts for the right message incredibly easy. Plus, MailChimp has tons of extra features, like big, visual call to action buttons, landing page creations (to increase customer conversion rate) and even features to use marketing automation -- all within the platform itself.

Cons

While MailChimp does many things right, the list building feature could improve a bit. See, having pre-built lists helps in reducing the total hours required to craft an email. And while MailChimp's list builders are intelligent, it does support the ability to move customers from one list to another, based on their behavior. For many, this feature would not be needed. It's a small complaint, but as MailChimp constantly improves their features, I hope they beef this functionality up in the future.

Review Source

VR

Verified Reviewer  
Consulente IT  
Information Technology and Services  
Used the software for: 2+ years

### "probabilmente il software di gestione marketing più usato"

February 13, 2023

5.0

Pros

l'integrazione con google analytics e la configurazione delle campagne risulta molto semplice

Cons

il menù è migliorabile su vari aspetti ma permette in ogni caso di fare tutto quello che serve per le campagne

Review Source

VR

Verified Reviewer  
President & Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "The industry standard for email marketing"

March 22, 2019

5.0

We tend to recommend MailChimp as the defacto email marketing platform for our clients. We know that when a client campaign requires any level of email marketing, we can rely on MailChimp to be a stable and robust option, where we can maintain easy access to the account, without having to fully take over everything they're doing. This is especially helpful in situations where the client is managing some campaigns internally but has brought us on as an agency to help with a new initiative.

Pros

MailChimp is great because they basically wrote the book on email marketing. They're known for their great design, and user interactions, and as a long-time user I can say that they really really do a good job on this. You never have to worry that you configured your campaigns incorrectly, the workflow is extremely straightforward, and once you've built out a template that you like it's very easy to continually re-use it with new content so that you don't have to reinvent the wheel every time you send out a mailing. I also really like the fact that you can have a single login for multiple accounts by adding yourself to existing client accounts. This really helps to streamline the workflow when you're working on multiple campaigns for multiple clients at the same time.

Cons

If you're a sophisticated user who's worked with MailChimp for a long time, it's very easy to have a love-hate relationship with the platform. While they do a great job making sure that everything just works, going through all the steps that you need to go through to get a campaign shipped out, can be tedious; especially when you know exactly where you want to get to within the platform but you might be three or four clicks away from getting there. Ultimately, however, this clunkiness is an acceptable trade-off for the stability and feature-rich tools that MailChimp gives you.

Review Source

Dawn M.  
Owner  
Accounting  
Used the software for: 2+ years

### "A Small Business' Best Friend"

January 10, 2019

4.0

Mailchimp has very courteous and friendly staff. While I haven't had many issues that have caused me to contact support, the few times that I have were very positive. I've always had my questions answered and any mistakes were immediately corrected. They're very professional.

Pros

Mail chimp is an easy to use email tool that gives you a drop and drag, newbie friendly email solution. From capturing leads to the prediction of the best time to send an email to your list to market retargeting. Mailchimp offers a ton of actions that make creating and maintaining an email list incredibly easy.

Cons

I dislike that the advanced features are so much more expensive than the basic features. I'd like to be able to better segment my emails; however the pricing for that particular feature is pretty costly for my small budget. Not allowing those more targeted segmented features doesn't allow the small guy to zone in on those more targeted leads. It would be nice if there were a bridge (tiers maybe) to close the gap. This way we smaller guys could grow into the pricier plans without losing out, so much, on the features.

Review Source

AS

Adam S.  
Graphic designe manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Mailchimp overview"

December 3, 2023

4.0

Overall the free version is now rather restrictive however get a starting point for a small business without aditional costs

Pros

Simple to use platform - some nice templates

Cons

Redused number of template options for a free account and the limits for contacts

Review Source

VR

Verified Reviewer  
Entrepreneur  
Education Management  
Used the software for: 2+ years

### "An effective email marketing tool - just the basics, but well done"

January 16, 2020

4.0

Mailchimp has allowed me to send out professional looking emails and get business as a result. The tracking has allowed me to see what types of emails are most effective, and where I can improve in regards to my email marketing. It has also allowed me to save time by reusing a template and just replacing some items each time. Using Mailchimp has allowed me to minimize my costs in starting a business since the free version is definitely sufficient for quite a while if not indefinitely. I would definitely recommend it overall!

Pros

It's free! It really offers everything you need to send out effective marketing emails. You can add images, a header and footer and organize contacts by groups. You can also track all the statistics of who opens your email, how long they spend viewing it, and how many forwards and clicks you receive. You can automate quite a few things so sending out your marketing emails can be quite painless. It's also easy to integrate into websites and offers free tutorials to make the tech part even simpler. It really is a complete system.

Cons

I didn't always find it so easy to navigate, especially if you don't use it regularly. It's easy to forget exactly where and how to do things; that is to say, I didn't find it completely intuitive. The version I used (the free version) also displays MailChimp at the bottom of emails; so if you really want a sleek look, it might be worth paying or choosing different software.

Alternatives considered

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

Reason for choosing Mailchimp

MailChimp was by far the most affordable option and very easy to integrate into my website. Because so many people use it, you can also crowdsource for information in case you run into a problem.

Review Source

VR

Verified Reviewer  
Head of Marketing  
Information Technology and Services  
Used the software for: 2+ years

### "Mailchimp Review & Feedback"

July 4, 2023

4.0

It's been quite good and resourceful

Pros

The email campaign manager is easy to use

Cons

The contact limit for the basic plan can be increased

Alternatives considered

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)

Reason for choosing Mailchimp

I've been using Mailchimp for a long time hence I have a sentimental attachment to the product

Review Source

AM

Ashley M.  
Operations Coordinator  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Easily Manage Distribution Lists"

February 13, 2023

4.0

Overall Mailchimp is super useful for our organization. We use it at least weekly to send communications to all of our contacts. We have not used anything else that compares to Mailchimp.

Pros

It is important to us that you can track every email and contact within Mailchimp. To know who in the audience does want or does not want to receive communications from us.

Cons

I find that formatting to be tricky. For example when copying and pasting, it is hard to keep the same formatting within the campaign. And then some times when it looks normal in your design section, it looks different when you preview it.

Review Source

Anna K.  
Head of Communications  
Arts and Crafts  
Used the software for: 2+ years

### "Great value for money"

August 5, 2022

4.0

Pros

Everything simply works. It's a solid platform, and the pricing is exactly how I would expect it to be, and it's very intuitive to start working with, besides - it's a market leader, so any question I have has a plethora of answers on the internet. It's user-friendly and very practical and functional.

Cons

Designs and templates are limited, and in general mailchimp-newsletters have a recognisable style, which might not be a good thing. So, these are not the prettiest emails in my inbox, and there's not much opportunity for customisation.

Alternatives considered

[Artlogic](https://www.capterra.com/p/170623/Artlogic/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

Review Source

Tanner S.  
Senior Strategist  
Marketing and Advertising  
Used the software for: 2+ years

### "Great for a small business "

August 17, 2022

4.0

It has been easy to use and rarely ever has tech issues. I tend to receive it to those who are "tech adverse" and do not need a system that's overly complex.

Pros

The software is easy to use and navigate without much help. The plans are cheap and you get just enough automation to make life simple but not overly complicated. For the first time CRM user, this is a nice place to start.

Cons

If you are a large scale/enterprise operation or you need more advanced capabilities, this CRM may not be for you. No sales team or pipeline features either.

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

Reason for choosing Mailchimp

The price point and free account option are compelling to those who may not be using it all the time.

Review Source

RS

Roy S.  
Senior Data Analyst  
Financial Services  
Used the software for: 2+ years

### "A great tool to get your message out there"

July 21, 2022

5.0

I would be sat at my desk every day sending 1 billion emails if it wasn’t for MailChimp turning it into an absolutely manageable task

Pros

Ease of use, intuitive features, the ability to create multiple different lists of clients for various events

Cons

Sometimes some of our clients thought that the email come from somewhere else but I think that since been fixed so it shows it’s definitely come from us and that’s made them happier

Review Source

YE

Yolandi E.  
CEO  
Management Consulting  
Used the software for: 2+ years

### "Free Plan Ringmaster"

February 12, 2023

3.0

Perfect for any business starting out, it's easy to use and pretty basic. I did want more features when it came to automations

Pros

It has a lot of features on the free plan which is incredibly attractive to any client, especially ones that are just starting out

Cons

A lot of emails end up in SPAM folders. I found creativity flexibility to be incredibly limited.

Review Source

FP

Flor P.  
Comunicadora visual  
Design  
Used the software for: 2+ years

### "Herramienta de email marketing con todo lo necesario para empezar "

December 16, 2022

5.0

Es la herramienta que uso para mi boletín por feed desde 2012, además he creado campañas básicas para clientes con Mailchimp y la versión gratis cumple con lo necesario para empezar: crear formularios, páginas de destino, usar plantillas preintegradas, obtener informes y métricas. Todo me ha resultado bastante sencillo de aplicar a través la interfaz de usuario.

Pros

Me parece genial que te permita usar la versión gratis todo el tiempo que requieras y ya de ahí si creces en el tiempo adquirir un plan de pago más avanzado. También quiero destacar su facilidad de empezar una campaña y ponerla en marcha.

Cons

Me encantaría que el soporte de chat en vivo de la página web estuviera 100% en español, no solo en inglés.

Review Source

Ayuk A.  
internet marketer  
Computer Software  
Used the software for: 2+ years

### "Mailchimp reviews -2021"

September 23, 2021

5.0

was indeed helpful as we could follow up with our clients starting from the main entrance(website) to the interior. In other words, we were able to grow our subscriber base at the desired rate.

Pros

With my experience as an internet marketer, I have tested several email marketing tools by far. What really impressed me about Mailchimp is its marketing automation strain...creating, sending, and analyzing emails/ ad campaigns happen in one spotlight. It's been extremely helpful to create sign-up forms with attractive pops-up and with beautiful templates. The unpaid version supports 1000 subscribers which are pretty cool for those who will wanna test its effectiveness before making further purchases. Their customer service is doing responsively great as per my experience...This is paramountly important for clients like myself. Integration with other tools is super easy. can easily import contact lists from other tools.

Cons

with constant improvement and updates, I must admit that the Mailchimp platform is becoming a little more saturated with features. It's beginning to look like a sort of programmer's penthouse... I don't find this to be cool because for new users, it can be quite confusing and can hinder user growth.

Review Source

RB

Rohit B.  
Marketing Intelligence  
Management Consulting  
Used the software for: 6-12 months

### "Mailchimp - A Powerful Tool to assist in Mass Emailing."

August 31, 2021

5.0

Mail chimp has solved my problem of reaching out to new clients and sending out newsletters; it's an excellent tool for Marketing. It has helped me design, automate and manage different email campaigns, and I was able to get new clients and is a handy tool since I could integrate with tools like WordPress and another 3rd part Systems.

Pros

It's easy to create and manage campaigns, and there's an easy registration process for new clients. You can also develop a good campaign, which you can manage easily; campaign and newsletter are integrated together, so you can monitor your new clients response to different campaigns and do any improvements needed and You can also integrate your MailChimp with other tools like WordPress, WooCommerce, etc, and with email tools like Gmail, Gmail, Outlook, etc. \*It has a unique software called "autoresponder" that can schedule emails, send notifications, based on conditions, email templates and much more, so you can easily segment your list and send emails at predefined times. It's an excellent Email Marketing tool for Marketers, so if you're looking for an Email Marketing tool you should definitely get this.

Cons

Although it integrates with other 3rd Party applications, WordPress has limited integration options for Mail Chimp; it feels less tight-knit than some of the other providers , that's a cumbersome job; the subscription cost is higher than the competitors.

Review Source

Similar Products

Featured