# Page 48 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 48 - Is Mailchimp the right Email Marketing solution for you? Explore 17565 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/110228/MailChimp/reviews

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Mailchimp

4.5 (17565)

[View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 26th, 2026

# Page 48 - Reviews of Mailchimp

## Showing most helpful reviews

Showing 1176-1200 of 17565 Reviews

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Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
COO  
Food & Beverages  
Used the software for: 1-2 years

### "Great for a Startup"

November 29, 2020

5.0

Overall, MailChimp is great for a startup business. It's very easy to setup and use, even if designs are limited, and for most companies getting started or just beginning to grow, these features are more than enough to setup your workflows. All in all, it's a great option to kickstart your email marketing!

Pros

We love the free option to get your mailing list going. It even includes some basic automation features which can you in building out your initial work flows.

Cons

Design customization on individual emails is challenging and a little limited. You are restricted to specific designs and formats only, which can be a little frustrating when your business doesn't match those categories. Would love to see a little more flexibility with this.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Drip](https://www.capterra.com/p/164933/Drip/)

Reason for choosing Mailchimp

Ease of use and setup. Mailchimp was the easiest to setup quickly compared with Drip and Constant Contact.

Review Source

GM

Gareth M.  
IT Supervisor  
Machinery  
Used the software for: 2+ years

### "Couldn't live without this now"

August 22, 2022

4.0

Loved it, and that is why i am leaving a review to let others know how good and easy to use this product is.

Pros

We have been using Mailchimp for some 5 years now. We chose them because they had the best free offering. We find it easy to create and schedule e-mails and have never had a campaign that has failed to reach the contacts. The specific elements we like are the template library the place you can keep self designed templates... we have some 70+ easy templates and the Report part the place we can see how many and which contacts have study the e-mails and additionally clicked on the hyperlinks to different sources inside the e-mails. The particular features we like are the template library

Cons

What isn't there to like, everything we need in one place! Our work load has eased so much since we started using it.

Reason for choosing Mailchimp

We liked the look of it, and after speaking to a colleague who used it in a previous job we decided to take the plunge and give it a go.

Review Source

foster S.  
marketer  
Marketing and Advertising  
Used the software for: 2+ years

### "Honest Mailchimp Review"

September 11, 2021

5.0

Getting a full grasp of my audience is close to nothing when it comes to what Mailchimp has to offers you. There is an availability of multiple integrations and complete access to comparative metrics for improvement my campaign.

Pros

Mailchimp has been a Sublime tool for reaching an already engage clients. It's a very solid tool when it come to lead nurturing. It has boost my sales and better brand recognition.

Cons

Even though it's one of the best, It's expensive as compare to other email marketing softwares

Review Source

AA

Akram A.  
Nursing specialist.Investor  
Hospital & Health Care  
Used the software for: 2+ years

### "MailChimp its good app especially for the ones who use emails a lot"

October 29, 2022

4.0

its was such a good experience make me love the app more than any other ones and i become yse it a lot in my life

Pros

i did like the spam blocker a lot because its make you feel good and make using the app a lot easier

Cons

i didnt like how is so hard to contact with the support or costumer service

Switched from

[Gmail](https://www.capterra.com/p/202338/Gmail/)

because its has more features

Review Source

PA

Paolo A.  
Sales associate  
Public Safety  
Used the software for: 6-12 months

### "Quick and Easy"

October 19, 2022

5.0

Its really good, highly recommended, tried other platforms but this is the one that gives us peace of mind.

Pros

Its friendly user, no needto soend more hours to understand. Good price and effective.

Cons

Limited number of audience, we want to add more.

Reason for choosing Mailchimp

2nd based on google search and when we used it, its should be the 1st.

Review Source

MS

Max S.  
Managing Director  
Events Services  
Used the software for: 2+ years

### "Expensive But worth It"

March 12, 2021

5.0

Mailchimp is amazing for people who want to tailer their mail-outs to the branding or image of their company, product, brand etc It's got some incredibly detailed functions that allow for a really cohesive end-product. As a mailer, its probably one of the best on the market in the UK, offers a free service up to 1000 subscribers (which is great for a brand new businesses & projects), and is really easy to use. However, for companies like the one I used to manage, we had a big budget but not big enough to justify the amount MailChimp were spending when compared to how much we were using it. The nature of our business is music events, and its one of those markets that people don't want to see your company in their emails every day. Which then of course leads to the issue of: Yes, we want a product like MailChimp that will allow us to make high-quality mailers, BUT, No, we can't justify spending the amount they charge when we only use it once every 4 - 6 weeks.

Pros

The softwares functionality - it's incredibly easy to use and the learning curve is very shallow. I can imagine people with no graphic design or artistic training (like myself) would be intimidated about creating a mailer that could be seen by thousands of people - but Mailchimp have created something that is really easy to use and really great.

Cons

The software is very expensive for what it is. For a lot of people who hope to get their company, product, brand out to the masses - this software may quickly be out of their price range/budget. The price, in my opinion, is justified for how good the software is, but is definitely not accessible to those who only require or feel the need to send mailers once every so often to over 1000 subscribers.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Mailchimp was better.

Review Source

Sebastián A.  
Analista de Recursos Humanos  
Hospitality  
Used the software for: 1-2 years

### " An email can make a difference"

January 22, 2021

5.0

In my general experience it has been very edifying, using this program has introduced me to the world of mailing, guiding me at each step to improve my communication strategies. On the other hand, it has allowed me to share my ideas with my work and organization team in a more organized and interactive way, resulting in better organizational communication.

Pros

What I like the most about this program is the diversity of templates it has, in my case this facilitates the creative and design process since I have a wide range of possibilities to express the idea I want to convey in the mail. In addition, this diversity allows in the same way to segment the different parts of the mail so that the collaborator has a greater ease of understanding about the idea or communication that I am trying to transmit and thus there is no confusion and therefore a misinterpretation that leads to a bad result.

Cons

What I dislike are some limitations in the templates, such as the design of the call to action buttons, which only have one type of design and cannot be added in all spaces.

Review Source

VR

Verified Reviewer  
Grant Writer  
Non-Profit Organization Management  
Used the software for: 2+ years

### "A Great Way to Communicate"

November 14, 2022

5.0

I love Mailchimp - prefer it over Constant Contact!

Pros

I love that I can hang a template with Mailchimp and then copy the email each time and make simple copy and photo changes. It saves a lot of time!

Cons

I had some trouble initially with scheduling and working with different time zones but customer support was so helpful!

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Cost

Review Source

VR

Verified Reviewer  
Email Specialist  
Information Technology and Services  
Used the software for: 1-2 years

### "Wonderful Software, well worth every penny "

August 19, 2022

4.0

Mailchimp made it easier to start up my business years back. Emails get delivered right into inbox more, follow up is easier.

Pros

Mobile optimization, campaigns and emails deliverability, makes follow up easy. Plus it's user friendly and easy to customize to taste

Cons

Landing pages need more templates, with more attractive patterns

Reason for choosing Mailchimp

Easy user interface, word of mouth praise from colleagues

Review Source

VR

Verified Reviewer  
Founder  
Commercial Real Estate  
Used the software for: 2+ years

### "Easy to use but basic"

November 23, 2018

3.0

Overall, it is a great basic, get-started-quick tool. If you need more, it would be important to outline what you need and see how it works on MailChimp. They may provide the function but it may be cumbersome.

Pros

The best thing about MailChimp is its ease of use. You can have an email set up and ready to go in mere minutes. Anyone can use and send an email with MailChimp. Also, it is easy to integrate with your website and create user-friendly subscription forms.

Cons

It is extremely basic so if you have more advanced needs, I do not recommend it. For example, their list segmentation and management features are incredibly confusing and archaic. They don't allow you to unsubscribe someone across the system, it's done by list, so you have to go manually unsubscribe them. Also, you cannot create an email from blank template. You have to use a "text" template or code your own. If you want to add a contact, you have to manually and individually add them to each list. It doesn't allow you to add them to multiple lists at once.

Review Source

Jacob E.  
Growth Marketing Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Top Email Marketing Software"

February 24, 2020

5.0

I'm a big fan of MailChimp. It's my go-to email marketing software for 100% white-hat projects. The whole process is so simple. You have an email list that you upload as an audience. You then go to the campaign section to set up a proper email automation campaign. Within that build, you have the ability to use their visual editor and functions in order to easily write/design the campaign and test it in a real mail client. Unlike some of the other email marketing software, there are not EXTRA features/functionalities that you would rarely need. This decreases the confusion and noise. Big plus!

Pros

\- Easy to set up VERY quickly - WSWYG Visual Editor is super easy to use - They're constantly coming out with new functionalities like landing page design, integration with running paid ads, etc. - Setting up full automation is relatively easy compared to other email marketing software out there - You can edit multiple emails in multiple tabs which makes copy/paste even easier (other software only lets you have 1 tab open at a time) - It's free up to 2,500 contacts!

Cons

\- Support can be a bit unresponsive at times when you've broken one of their terms/policies (even when it happens by accident and you're not sure what you did wrong even to trigger it)

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[GMass](https://www.capterra.com/p/168452/GMass/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)

Reason for choosing Mailchimp

Best user interface, free for first 2500 contacts, can start sending out emails in literally less than 1 hour of work.

Switched from

[GetResponse](https://www.capterra.com/p/153948/GetResponse/)

GetResponse is also a great email marketing software, and DOES have some extra functionalities like SMS automation that is not included (at least as far as I am concerned) with MailChimp, however the user interface is far less comfortable and logging in to my account sometimes was even very buggy.

Review Source

Amber S.  
Self Employed  
Marketing and Advertising  
Used the software for: 2+ years

### "Great All Around Choice "

August 4, 2022

4.0

I've used this software for clients and for myself. Overall, it is easy to learn, has a clean interface, and gives a lot of options for most beginning mail campaigns and automation. As your business and mailing list grow, I would recommend exporting everything to another platform. And Mailchimp makes that easy, too.

Pros

I loved how easy it was to create a nice-looking, professional email campaign. Just about anyone can learn how to work with MailChimp, so that's what I recommend to people who don't have an agency handling it for them. It's a good choice for the money.

Cons

Sometimes the interface feels clunky. Paid plans can get higher. But in my mind, it's like paying more (compared to other platforms) for ease of use rather than paying someone else to do it.

Review Source

Irfanudeen S.  
Senior Business Development Executive  
E-Learning  
Used the software for: 6-12 months

### "Mailchimp - The email marketing champ"

April 27, 2022

4.0

lt is highly satisfactory expereience for me with Mailchimp in terms of featrues and usage. If they cut down the price then it will be the champion of email marketing

Pros

The best email marketing software which I use since my employment, we create our own content and allow us to send the right message the listed customer files and social medias. The lead capturing feature is the main function of this application in my routine.

Cons

The image files are in low quality to attach in the contents, and the high quality files from drives take long time to upload. The cost of the application is expensive compared to other email marketing tools with same features in the market.

Review Source

JP

John P.  
Author  
Publishing  
Used the software for: 2+ years

### "A little bit pricey"

March 19, 2026

4.0

I have considered other services, mostly for the price as the ROI margin has grown smaller over time.

Pros

Still an industry standard for mailing lists. It has grown as new technology has grown. It's features are great and expandable.

Cons

It is very expensive and I get a lot of unsubscribes. It doesn't protect me me much from malicious people reporting me for violations.

Review Source

Emmanuella A.  
Sonographer  
Research  
Used the software for: 1-2 years

### "Very User Friendly software "

February 12, 2023

4.0

Pros

I like that Mailchimp allows you to easily create surveys and collect responses from customers. You can use the drag and drop survey builder to quickly create a survey that fits your needs. You can also customize your survey design and add images and videos. Mailchimp also offers advanced reporting and analysis tools that allow you to gain insights into customer preferences and behaviors. Additionally, you can use Mailchimp's survey distribution feature to quickly send surveys to your customers.

Cons

I found that Mailchimp was a bit limited in its survey capabilities. The survey options were basic and limited in terms of customization, and there was no way to add logic or conditionality. Additionally, there were limited question types offered, and no way to add images or videos.

Review Source

Lindsey Raye P.  
VP of Marketing  
Marketing and Advertising  
Used the software for: 2+ years

### "Mailchimp Review "

August 22, 2022

5.0

I liked the ability to design and make lists from import which helped keep my customer list current and allowed me to gain customers based on their activity

Pros

Easy to create templates and update images using same template format and updating images and links for new products highlighted etc

Cons

Weird hidden variables in the code that made it sometimes display text in odd places.

Alternatives considered

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[Lead Liaison](https://www.capterra.com/p/124417/Lead-Liaison/)

Reason for choosing Mailchimp

Cheaper at the time

Review Source

Mercedes Z.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Simple email marketing tool "

February 6, 2020

4.0

As I mentioned, MailChimp has been great for our company as we are growing. I feel MailChimp has helped keep our costs low and work flow simpler.

Pros

MailChimp is simple and a great tool for small businesses to get their newsletters out. My company uses MailChimp to send out 2-3 emails per month and I like that pricing is tier based (dependent on how many subscribers you have). When starting out we did not have many subscribers, so the price was right for us as a new business. Mailchimp has a good amount of templates that are easy to fill in without having to code/use HTLM (although, they do have this feature as well!)

Cons

There aren't as many customizable features as I would like. Although you can use their templates and add in whichever images/text you'd like -- there aren't many customizable design options.

Review Source

RS

Runil S.  
Senior Commercial Manager - Head of Digital  
Consumer Goods  
Used the software for: 2+ years

### "Mailchimp review"

June 30, 2023

4.0

My experience with mailchimp had always been positive, i will continue using it as it offers great value for money and does the job without complication

Pros

Mailchimp allowed any user from beginner to expert to manage campaigns effectively, Simple and easy to use

Cons

Reporting and analytics could be more intuitive, and offer sound recommendations for improvement based on the actual data.

Review Source

Warren S.  
Web Developer  
Design  
Used the software for: 2+ years

### "Hands Down My Favorite Mailing List Service"

February 28, 2019

5.0

I recommend MailChimp to all my clients. It's so versatile. We even setup an entire client lead and management system similar to the functionality of a service like HubSpot (at a fraction of the cost!). If you take advantage of all the features available, MailChimp does so much more than manage your email list. It's a hidden beast!

Pros

MailChimp's website is clean and modern. It's easy to navigate and they provide a user-friendly Knowledge Database to assist you. They're constantly updating their service and improving the way it walks you through the process. It's quite visual compared to other mailing list providers, so it more accessible for people new to this type of service. It integrates with almost everything! eCommerce platforms, WordPress, PayPal. It allows for all kinds of conditions for automation. Plus, it's free up to the first few thousand subscribers!

Cons

It would be nice if there were easier means to transfer subscribers between lists under the same account while still retaining other meta data about them. More post customization options for groups and segments would be useful. Transferring groups and segments between lists should be an option. Allowing automated interactions between lists, instead of being restricted to the current list, would be phenomenal. The way they handle GDPR compliance doesn't technically allow you to embed their custom forms on your website.

Review Source

Julia G.  
Fitness Coach/Studio Owner  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Vital to the growth and nurturing of my business"

April 28, 2020

4.0

I've used Mailchimp for a number of years but have only recently started using it to it's fuller potential. I highly recommend the service.

Pros

Automation is a feature that I rely on, on a daily basis, with my business. I'm the owner and sole employee of an online fitness and health business and absolutely appreciate the ease of automating emails to clients and new followers.

Cons

Emails are not the easiest to customize. There is a slight lack in font types and I never feel like designing an email is quite as easy as it should be, but by no means is it a major con for me at this point.

Alternatives considered

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

Reason for choosing Mailchimp

I started with Mailchimp because reviews were positive and I could start with the free version, and use that until I needed to upgrade, at a point that felt seamless with the growth of my business.

Review Source

Mauricio Alexander R.  
Desarrollador de software  
Computer Software  
Used the software for: 1-2 years

### "Power your business with this excellent email marketing service"

August 9, 2018

4.0

In general, it is a high quality application that offers an excellent service for marketing through emails, making it done in an orderly and automated way, giving better results in record time.

Pros

MailChimp offers a quality service for marketing through email, has excellent tools that allow you to handle accurately the management of your customer portfolio, measure the delivery of product offers allowing creating different contact lists and segment them according to the campaign through which you have captured it, the business for which you have captured it or almost any other segmentation criterion such as the purchasing activity, with this we can be effective and know which product to interested more to each specific client and which has not interested, with this we can improve our market strategies and thus improve the marketing system

Cons

The free version has limitations of great impact with respect to the paid version, in the free version it is not allowed to create follow-up messages to your contacts. That is, you can not send automatic messages when, for example, you receive a new subscription, this is important to get the most out of the application.

Review Source

TH

Tre' H.  
Creative Strategist  
Professional Training & Coaching  
Used the software for: 6-12 months

### "Mailchimp is helpful and user friendly"

December 27, 2023

4.0

I really enjoy it for the most part. It's convenient for all of the organizations that I'm involved with. We all use it.

Pros

I really like that it's very userfriendly. You really don't have to be a tech genius to make this software work for your business. There are also some awesome features that makes it easy to interact and stay in touch with clients regularly. The price is doable!

Cons

I don't like that the designs and templates are very limited and not very customizable.

Switched from

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

You get more bang for your buck with Mailchimp rather than other companies.

Review Source

prachi B.  
Cofounder/CEO  
Consumer Electronics  
Used the software for: 6-12 months

### "Seamless email campaigns "

March 28, 2023

5.0

Mailchimp does a good job with automated email marketing campaigns. The performance insights are helpful, A/B testing is a great feature. Pricing is not bad in general except for unsubscribed contacts. Overall it solves a critical business function for us and I'm happy with the service.

Pros

I like how the user experience is extremely easy to follow. When you launch an email campaign, you can see the performance instantaneously which provides detailed insights on the bounce rate, email opens, unsubscribes, etc. This instant feedback is super helpful to understand the campaign performance and what changes can be made to increase that performance for future campaigns. Also, I really like the A/B testing feature which allows you to test out two different versions of the campaign and narrow down on one based on the performance. It's all data-driven.

Cons

Unsubscribed contacts count toward the monthly plan limit. They still get targeted for Ads that no one looks at but not emails which is the whole purpose of Mailchimp.

Review Source

Brian E.  
Director of Marketing and Education  
Retail  
Used the software for: 2+ years

### "Easy to use marketing interface at affordable prices"

February 28, 2019

4.0

As an employee at a small business, you don't always have the time you need to focus on every aspect of your marketing strategy. Mailchimp helps our business deliver our messaging to our customers effectively without taking up all of our time.

Pros

Mailchimp takes a lot of the of the technical hassles out of my email marketing creation. Even though I use the "paste code" option for my email creation, that have may easy to use templates and make the basics of setting up an email campaign simple, straightforward and intuitive. Also, list management is effortless and recent additions to the product make segmenting and targeting your lists much much easier. Automation of certain tasks make keeping your list fresh and engaged pretty simple. I also appreciate Mailchimp's dedication to improving their offerings as well as their core product. I've used marketing platforms in the past who tended to rest on their laurels in terms of the software as well as new products. Mailchimp is always branching out offering new things, as well as working on their core software.

Cons

Their are a few things I have to hand code into my emails that mailchimp doesn't address in their core email product options, but for a such broad reaching piece of software that's aimed at a diverse amount of customers, I wouldn't necessarily expect it to address every niche concern.

Review Source

VR

Verified Reviewer  
Director of Student Ministries  
Religious Institutions  
Used the software for: 2+ years

### "A Fantastic, User-Friendly Solution"

February 14, 2021

5.0

I am able to communicate easily and effectively to those on my mailing list without running into snags along the way.

Pros

Mailchimp is super easy to use! You can import contacts manually or use a CSV file. You can upload photos and add text to your e-mail campaign in a snap. Mailchimp even tells you if your photo size is too large for inboxes and will help you resize it quickly. I've found it very useful for advertising events, sending out important information (you can upload PDFs), and linking to sign up sheets and helpful articles. I love that you can track how many people have clicked on each of your links and even which people in your distribution list have clicked.

Cons

There have been times when it has taken slightly longer than normal for a file to upload or for a test e-mail to send, but that happens infrequently. Sometimes, if you copy and paste text from another document, the font comes through strangely, but this is also infrequent.

Review Source

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