# Page 49 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 49 - Is Mailchimp the right Email Marketing solution for you? Explore 17565 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/110228/MailChimp/reviews --- Mailchimp 4.5 (17565) [View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 49 - Reviews of Mailchimp ## Showing most helpful reviews Showing 1201-1225 of 17565 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use KK Kim K. Author Writing and Editing Used the software for: 2+ years ### "Easy to use and great quality" October 14, 2021 5.0 I have really enjoyed using this system and will continue to use it in the future as long as I can. It has been helpful to have all my lists in one place, and an email template that I can use over and over again. It's so easy to upload media and resize images and provide plenty of links. It has everything I need. Pros I like how I can use the template from last month's email to make a new email each month. I like how it has an automated email that goes out to my readers who sign up to stay in touch with me. The functions are easy to use and I can customize it to make it fit what I want. It is also free! Cons I don't like how there is a cap on their list, so once I reach more than 2,000 (I think) readers, I need to upgrade and pay for it or switch to another system. I like using Mailchimp and I would have to research the cost compared to competitors. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/) Reason for choosing Mailchimp The cost. I couldn't afford to pay for anything. Review Source MI Munema I. Customer Training Manager Computer Software Used the software for: 2+ years ### "A very good platform to get started with email marketing" September 7, 2021 4.0 Pros I think that if you are new to email marketing and are not sure which platform to start with, you should look into Mailchimp. First of all, it is free to use until 2,000 contacts (true, you won't have access to all the features but still). This means that you don't need to try it for a few days and see but you can actually use it for a longer period of time so that you have solid data to see whether what you are doing email marketing-wise is working or not. If you are new to this world, you will be happy to hear that each plan of Mailchimp comes with an email builder, as well as templates for both forms and landing pages – this is one of my favorite features because not only it saves you time but it gives you access to some "battle-tested" templates that work. The mobile app is good for keep track of things while you are on the go, while the subject line helper and 1-step automations will help you ensure that your emails get open and read. Cons The main issue I have with Mailchimp is the fact that, depending on what you are planning on doing from an email marketing standpoint, you are probably going to end up outgrowing the platform. This may not sound like a big thing when you are just getting started but it could become an issue if you have to look for a different platform and migrate thousands of people, as well as landing pages, forms and email content, to it. Review Source Ben R. Marketing Manager, HMX Higher Education Used the software for: 2+ years ### "Easy to use email tool with growing automation features" February 1, 2019 5.0 Mailchimp does email very well, and I have no complaints on that. I do wish the automation and segmentation options were a little more robust, but this tool gets the job done and I'd put it up against any other email tool I've used. Pros The process of creating and sending emails is simple and straightforward - not a given with every email tool. I also appreciate the list management functionality, with options for creating a variety of user fields, segments, groups, and now tags - which can then be used to create sets of conditions for which audiences receive which emails. It's also pretty easy to create and edit email templates (especially if you have html knowledge, but it's not required). Cons The limits on segmentation conditions can make things difficult - I've run into issues multiple times where I can't build the audience I want because there are more than five conditions that would apply. It's also not always ideal that email lists can't 'talk' to one another, so some manual deduplication is required. Review Source VR Verified Reviewer Head of International Division Information Technology and Services Used the software for: 2+ years ### "MailChimp has no parallel" September 20, 2023 5.0 Pros It is such a fantastic email marketing software, easy to use, with tens of amazing templates to choose from, easy to customise and easy to setup and send.It helps send surveys, manage your contact database and everything is topped up with a fantastic tracking/reporting system to allow you to make smart decisions on your email marketing Cons We moved from a competitor and it was a bit tricky to get setup at first, but the teething issues were resolved very quickly Review Source Giacomo A. Product Manager Online Media Used the software for: 2+ years ### "The best product for email marketing" September 13, 2023 5.0 Pros Mailchimp offers all the main tools to manage marketing campaigns, design emails and manage contacts in a dynamic and flexible way Cons The cost model is inflexible and you risk spending too much for a single campaign with many users Alternatives considered [MailUp](https://www.capterra.com/p/127970/MailUp/) Reason for choosing Mailchimp Many more tools available and better documentation Review Source YS Yolonda S. Digital Strategist & Business Coach Marketing and Advertising Used the software for: 2+ years ### "Great for beginners and bootstrappers" April 23, 2022 5.0 Overall, Mailchimp is a great tool for email marketing. When working with clients that are new to business, I recommend the free version while they hone in on their target audience and customer pain points. The platform is simple to use and you can create templates so you only have to change the content. Definitely recommend. Pros I love that Mailchimp has a robust free version that is great for hobbyists, bootstrappers, and non-tech folks. The platform continues to be easy to maneuver and the help session answers 99.5% of all questions. They also offer webinars that go into the functions of the platform. Cons Mailchimp used to allow multiple lists for free accounts and scheduling. However, that has been moved to paid accounts. While the platform is inexpensive, if you're new to the business and don't have the funds on hand then that could be a problem. Alternatives considered [Flodesk](https://www.capterra.com/p/207268/Flodesk/) Reason for choosing Mailchimp Flodesk didn't have enough functionality and was too expensive. Review Source WD Will D. Research officer Government Administration Used the software for: 6-12 months ### "Solid Performance " August 25, 2022 4.0 A fantastic product. Is very easy clean and simplistic to use. Has great features and is truly an all in one experience. Viewing statistics from campaign is easy and seamless. Pros Is overall a very simple product to use. It’s incredibly thorough and is very generous of using for free. It’s easy to view statistics and has an awesome interface that is user friendly and easy to navigate. Cons It can be a bit pricey if you’re operating as a free trader or in a small business. It’s worth the money in my opinion but can be very steep for some. Alternatives considered [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Reason for choosing Mailchimp Offers more services and features and is easier to use and has a better free option. Review Source KA Karim A. manager Computer Software Used the software for: 6-12 months ### "With Mailchimp, Email Marketing is Simple." September 13, 2022 5.0 among the top email marketing automation programs Without expert tech support, Mailchimp makes it very simple to use marketing automation and email marketing. Plus, it interfaces well with our present tech stack thanks to the abundance of connectors that are accessible. Pros We have had a wonderful overall experience and have had tremendous success with the options offered. We have implemented sign-up popups on our website, set up sign-up forms on social networking sites, and then developed drip campaigns for various parts of our list. We can quickly construct follow-up campaigns for people who either interacted with prior emails or did not by using the reporting and data that Mailchimp provides us with. This tool's user-friendly email campaign creation and seamless campaign tracking on the dashboard are features I like. Mailchimp offers a variety of powerful templates that are tailored to your business interests. I adore being able to send every one of my contacts individual emails by simply using their name, surname, or salutation. The most noticeable feature I recently discovered is the ability to track the position of the email recipient. Cons The only thing that irritates me is that I have to repeat campaigns that I need to send again in order to avoid having a lot of identical emails. It would be convenient to be able to resend the message I created to a different recipient and have everything recorded under the initial send. Review Source VR Verified Reviewer BE Engineer Information Technology and Services Used the software for: 6-12 months ### "Manage Email Marketing with Mailchimp" December 14, 2023 4.0 Pros I used Mailchimp for email management and it did a great job with many choices of integration and features that we can use. The UI is very clean and simple for me so it's really easy to use it. Cons We can use Mailchimp for free or with a minimum budget, but there are some important metrics that we have to get in a higher plan. So, make sure you have a budget for a higher plan to suit your needs. Review Source Charity R. Book Reviewer Entertainment Used the software for: 1-2 years ### "Great for beginners" January 10, 2020 5.0 Mailchimp was a great introduction to the world of email lists and newsletters; however, its free plan has been scaled down so much that it's outlived its usefulness to a lot of people. It was easy to find a wealth of information to learn more about customizing my newsletter and optimizing my email lists. Mailchimp made it easy for me to create subscription forms and pop-ups, and keep my newsletters fresh and up-to-date. I would have stayed with Mailchimp had the company not scaled down the free plan. Pros Creating email lists and newsletters was easy, once I learned about all of the features available. With just a few clicks, Mailchimp helped me create subscription pop-ups that matched my website. With a little help from Mailchimp's knowledgebase and tips, I created a weekly newsletter that looked very similar to my website. While knowledge of HTML is helpful, you really don't need it because Mailchimp's templates are pretty easy to customize. I also liked that Mailchimp made it super-easy for me to ensure GDPR compliance; with just one click, I could add the "legal-speak" needed to keep my subscription pop-up compliant. Cons I wasn't happy that Mailchimp scaled down its free plan since this change has an adverse impact on bloggers, like me, who don't blog for income. While the idea of creating a "welcome" page for my blog with Mailchimp was intriguing, I didn't like that the link to the page was long and the load time was laggy. Overall, it was easier for me to create my own "welcome" page for the blog and it loaded a lot faster, even with multiple images. Review Source BL Brandon L. Administrator Health, Wellness and Fitness Used the software for: 2+ years ### "Great, simple, & easy to use email marketing software" August 4, 2022 5.0 Great software platform for small to medium sized businesses. Does everything that a business needs as it relates to email marketing at a great price Pros \- Great user interface & user experience. Very easy to navigate - Excellent free plan for those that need the bare minimum - Great email builder - Great campaign management - Great contact management with multiple lists and segmenting functionality - Integrates well with other software platforms - Reliable transactional email (Mandrill) - Good support team - Excellent value Cons \- The only con that I can think of is that it may not be as feature rich as a very large company may need, but at that level they would probably go with an enterprise level platform. Aside from that we have nothing bad to say about mailchimp as we used it for our business Review Source Martin Luther King S. Sales manager Apparel & Fashion Used the software for: 2+ years ### "Robust email solution" August 14, 2022 4.0 I have to say that I am quite satisfied with this product. Pros There are many features that I like about this software, contact management, data analysis. Cons Paid plans are kind of expensive, plus not a lot automation workflows built-in. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Reason for choosing Mailchimp It ease of use. Review Source AJ Aanchal J. Digital Marketing Strategist Hospitality Used the software for: Less than 6 months ### "If a tool makes mailing (as a marketing channel) fun, it is undoubtedly value for money!" July 28, 2018 5.0 Mail-chimp combines advance features with fun & utility to present a wonderful mailing tool. There is no doubt that it is the best in the market and rightly so! I have tried using other mailing software; a non-tech person like me gets stuck with the UI at the very outset. Mail-Chimp is a piece of cake!! Pros I recently started using Mail Chimp to send across bulk mails for user acquisition and boy! I have never enjoyed bulk e-mails so much! Each mail sent to a batch (list of mail-IDs) is basically a campaign. 1) Once you upload a list of mails, the inbuilt tracker in mail-chimp displays how "active" the subscriber list is which is very useful. 2) I like how I can play around with the formatting options while designing my mails once I am through with the copy. The easy to use formatting options make you look forward to adorning the mails. Lots of in-built e-mail design templates to choose from! 3) Very systematic with each aspect of e-mailing. Upload list, design e-mail, preview it, put in the subject line and other info like intimating the user as to why the mail is being sent, send a test-email and there you have it! 4) Integrated with analytics - Shows open rate, click rate (in case of in-built links). Can be integrated with Google Analytics as well. The easy to use UI, fun features and options together make it a power package! 5) MailChimp's overall heavy usage across industries is indicated by the fact that Facebook Ads Manager provides a separate tab to import data directly from a MailChimp account. Cons 1) It is quite expensive indicated by the fact that other mailing software have incorporated "A MailChimp Alternative" as their marketing message in their Google Ads! You really need to test the waters before you are sure that your mails are ready to go via paid MailChimp campaigns. The number of test e-mails (which is just 2000 per week) can be increased slightly though. It will enable a better judgement of whether the mails are working or not, before one goes ahead with purchasing an account. 2) The software only allows you to delete a subscriber list if it has not been used for 7 days or more. I can't quite understand the point. I would like to avail the option of deleting a list whenever I want to. 3) Limit on the option of inserting multiple Call-To-Actions (CTAs) in your mail. I think, just like any other formatting option, the user should be able to insert more than one CTA in their mails, if need be from the in-built CTA provided. In case, there is more than one CTA required, we have no choice but to go with an image and then later on hyperlink it. Review Source VR Verified Reviewer Ecommerce Manager Furniture Used the software for: 2+ years ### "Fácil integración Prestashop" October 15, 2022 5.0 Para softwares de emails, hay más competencia, con Prestashop, se integra muy fácil, cosa que las otras herramientas, no es tan sencillo. Es una buena herramienta de email y de las más utilizadas por este y otros temas. Pros Fácil integración con Prestashop. Tiene múltiples ventajas, como los emails de confirmación de pedido o el recordatorio de carrito abandonado, journeys de clientes registrados, etc. El panel es bastante funcional y suele dar buenas puntuaciones para no caer en spam. Cons Panel en español y mayor usabilidad en los menús. También algo más de agilidad en el diseño de los correos. Alternatives considered [Mailrelay](https://www.capterra.com/p/155095/Mailrelay/) Reason for choosing Mailchimp Fácil integración con las funcionalidades de Prestashop Review Source Iqra Z. Digital Media Specialist Information Technology and Services Used the software for: 2+ years ### "The best and Incredible Marketing Platform" July 8, 2020 5.0 I always design my email templates from scratch in Mailchimp using different content tools. Then I change the content according to my online store products and then I send that email template to my website subscribers. So the Mailchimp actually allow me to get and collect these subscribers through a form. I have found Mailchimp very useful for marketing purposes. So I am really happy and satisfied with Mailchimp. Pros Mailchimp is a very professional and awesome platform for email marketing. You can grow your audience with signup forms. Easily you can set up and integrate a form on your website, users will subscribe, and then you can send them promotional emails. There are lots of stunning and beautiful email templates, you can customize and edit these templates. These features are really incredible and you can grow your business in a professional way. Cons The dashboard is really awesome and easy. All features of Mailchimp are incredible and professional. I never faced any issue or problem. So for me, Mailchimp is perfect, there are no cons. Review Source Tom C. President Philanthropy Used the software for: 6-12 months ### "Mailchimp is the Champ!" January 23, 2019 5.0 With Mailchimp we have been able to add to our mailing list and keep the overwhelming majority of our subscribers. We don't want to annoy. Just inform. Mailchimp allows us to do this effectively. Pros I am the president of a University Alumni Association in Texas. Our University is in Los Angeles. We have about 800 alums in our city and we send out a variety of emails every month. Before I got there we just used Gmail and mass-blasted emails out. Most never even arrived and we made a lot of people angry. Enter Mailchimp. I immediately moved us to the Mailchimp platform and life got better for everyone right away. MailChimp is totally free for organizations and businesses that have fewer than 2,000 subscribers and are sending fewer than 12,000 emails a month. We're well below that so Mailchimp is ideal for us. We have subgroups within our mailing list for alums that participate in a number of different programs and opportunities. Mailchimp allows us to divide our master list to target specific members for specific reasons. For example, we might have a social event and want to give information to those that have RSVP'd without annoying those that aren't participating. This helps us keep subscribers on our list without running them away. The best feature is that Mailchimp offers insights on how our lists are performing, such as how many people are opening our emails and how many are unsubscribing. All of that information is free and sits at our fingertips. I can't recommend MailChimp enough! Cons Nothing. I'm surprised Mailchimp provides as many features as it does for a free service. I'd pay for many of them. Thanks Mailchimp! Review Source AS Amber S. Marketing Coordinator Retail Used the software for: 2+ years ### "Great suite of tools for small to medium businesses" September 12, 2022 5.0 It's been great, overall, but as we move to a world of marketing that is more immediate and multi-faceted, MailChimp might not fit the bill for a list of our size. Pros Biblio has been using MailChimp for a long time. We have a large list and the tagging/segmenting options are helpful in sending better emails to our audience. Mailchimp integrates with a lot of other software and has been easy to use as we scale our operations. Cons I think that we're outgrowing MailChimp - the cost is increasing but the new functionalities are not relevant to our business. The analytics and reporting are lackluster, and the demographics are not always accurate. Review Source Joseph C. Owner Printing Used the software for: 2+ years ### "Finally a mail service that works!" October 17, 2018 5.0 I've been using MailChimp for years now, and have been a satisfied user from day one. The automated campaigns and follow-up emails make it so simple to run a marketing program without having to do anything, once the emails are set up. Love it! Pros We have come to love EVERYTHING about Mailchimp, and I've honestly never been able to say that about any other piece of software. Mailchimp integrates with our web service flawlessly (SquareSpace) and gives us all the options we need with a mail client: auto responders, easy campaign set up, set-and-go emails and anything else we've thrown at it. It also has a fantastic user interface, and it's easy to collaborate as a team. I highly recommend MC to anyone searching for a solid, easy-to-use, but still robust, email system. Cons The only dislike I have is about the campaign menu which seems to have two, too many clicks, for regular users. The extra two clicks require about 2 seconds of my time (GASP!) but are simply annoying with repetitive use. Pretty minor! Review Source Kaye Anne C. Virtual Assistant Market Research Used the software for: 2+ years ### "Mailchimp for Me?" November 13, 2022 5.0 Overall, it was a good app. And I would recommend everyone to use this as I am sure that developer improve this software soon. Pros I super like how Mailchimp tracks all of my audience and it helps me categorize it for different types of emails. And also, I like how it helps me create appealing and interactive emails for my audience. Cons It is just a bit confusing and challenging to figure out where I should click. Also, if you put in an incorrect email address, it will block the whole process of sending emails to others. Review Source Simon M. Creative Head Media Production Used the software for: 2+ years ### "The one stop client for all your email campaign needs" August 31, 2022 5.0 Pros Our biggest use for Mailchimp is email automation. With its completely integrated design, that allows it to interact with multiple platforms, over the internet, without intervention is what made us choose Mailchimp. Our mailing lists are automatically updated with data from contact forms that we use on our website. It also helps funnel the right customers into the right group. It is a set up and forget installation that keeps on working, even when we're not. Cons For newer companies getting into email marketing for the first time, the cost per month can get relatively high very quickly. This however is much better than what the competition provides in terms of features-to-price. Switched from [MailMunch](https://www.capterra.com/p/190319/MailMunch/) They did not offer a free account anymore. Very difficult to demo to clients who are just getting started, who do not want the cost associated to kick in right away. Review Source VR Verified Reviewer Senior sales solution engineer Internet Used the software for: 2+ years ### "Great product for a small / midsize project" August 19, 2022 5.0 I have been using it for more than 6 years and I still recommend it for small-mid level projects :) Pros Love how quickly you can set it in your website / ecommerce and start using it! Cons Some features are pretty entry level for the cost of the overall solution, especially in terms of advanced marketing automation workflows. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[magnews](https://www.capterra.com/p/193316/MagNews/) Review Source Brian W. Marketing Manager Retail Used the software for: 2+ years ### "You do get quite a lot for your money in comparison with other Email Marketing solutions" March 12, 2019 4.0 I was actually going to come into this review with a chip on my shoulder the the lack of automation capabilities or some of the other capabilities that it lacks, but in honesty, this program is really easy to use. It does hold your hand and walk you through doing a lot of things. As you get further into more advanced email marketing this may not be for you, yet it does provide a lot to you for the price you have to pay. We have over 10000 subscribers on our list which for many other solutions would put us twice as what we are currently paying. Thank you for that! Pros The program is really easy to use. A lot of it is point and click. It does walk you through setting up your emails and holds your hand as you then can set up landing pages or social media posts. I does a lot of things very well. Cons The automation capabilities are lacking. The straight forward cart abandonment or browse abandonment setup does not allow too many variables thrown in. We can't cater the browse abandonment to certain channels in order to send more specific messages to each different crowd. Review Source Prem B. Growth Marketing Marketing and Advertising Used the software for: 6-12 months ### "MailChimp is fantastic, but it has some drawbacks!" June 12, 2022 4.0 Mailchimp is used by us to build email lists for our clients, segment and target audiences based on business needs, design customised email templates based on our branding, and manage various email campaigns. We saw the results we wanted to see after implementing Mailchimp, but never did due to a lack of knowledge and such software. It has aided us in meeting our marketing and sales objectives. Pros When I send emails to my clients, I like that I can get free read receipts. It ensures that they are doing so. Other programmes may require you to pay an additional fee for read receipts. The interface is simple to use. Cons I occasionally receive false notifications that my clients have opened emails when, in fact, they have not opened the emails, as I have confirmed with them. It would be fantastic if we could streamline that to make it more uniform. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Review Source MP Marc P. General Manager Consumer Goods Used the software for: 2+ years ### "Good Software, but I wished that would be more flexible price structures. " April 5, 2023 5.0 It working as expected and they do a good job of adding functionality. They offer a plugin for my magento e-commerce website that made it easy to install it. Pros Implements easy with Magento Store. Keeps everything up to date and synced with my e-commerce platform Cons prices get up there fast if you have lots of contacts, but don't send regular emails. E.G. I have to pay $35 if I send a campaign or not. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Mailchimp it was easy to integrate with my e-commerce platform. Switched from [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) HubSpot takes a lot of effort to know how to work it. It had a limited plugin for magento. Review Source VR Verified Reviewer Business Development Manager Computer & Network Security Used the software for: 2+ years ### "Best Email and Campaign Marketing ,I used in Website Integration" August 5, 2022 5.0 Overall, We are very much happy with the seamless integration of Mailchimp in the Website. It helps our customer to run their email marketing and campaigns and get the analytics. This is also very inexpensive compare to other tool. Overall usage is very simple and easy. Pros MailChimp is Old, Trusted and reliable tool. It helps in easy email marketing and campaign. This tool is available for both free and paid. As an IT Company & Web Integrator, We have implemented this tool in thousands of websites. It's very easy to use for our end clients. Cons We don't find any problem. For an IT Company like us, It's easy to integrate. May be bit difficult for non-technical user. Reason for choosing Mailchimp We are web development company and we have been implementing this from years. This is very easy to use for our end clients and our end clients are satisfied with the feature given by the Mailchimp. Review Source Similar Products Featured